Index/Agenda 1- The Starting Point 2- Target Audience 3- Our Inspiration 4- Campaign Idea 5- Communication Strategy 6- Executions 7- Key Contacts
The Target UÊ/À>` Ì > ÊLÕÌÊ ÌÊ ` v>Ã i`Ê Ì iÀÊ ÊUÊ ÀÊ iÀ]Êv> ÞÊV iÃÊwÀÃÌ UÊ iÀÊÀ iÊ ÃÊiÃÃi Ì > Ê ÊÌ iÊv> Þ\ÊÃ iÊ ÃÊÌ iÊÊi Ì > ÊÃÕ«« ÀÌÊv ÀÊiÛiÀÞÊ i LiÀÊ> `Ê> Ã Ê ÃÊ ÊV >À}iÊ vÊÌ iÊv> ÞÊ À}> â>Ì Ê> `Ê ÕÃiÊLÕ`}iÌ°
Campaign idea
Communication strategy in phases
AWARENESS
Generate massive knowledge/reminder of Knorr – Bouillons
TRIAL
Tempt the target to try/buy again Knorr Bouillons
INVOLVEMENT
Involve & engage our target surprising them through non traditional proposals
TVC
TVC: The best dinner
OOH
OOH
POP
Shelf corner
ACTIVATION
Communication strategy in phases
INVOLVEMENT
Involve & engage our target surprising them through non traditional proposals
OOH
Interactive Poster
We are going to make an special poster with a Bluetooth device Once you activate it in your cell, you will be able to receive meaning recipes
INTERNET
Web Download the recipe
Watch the explicative video
Enter into knorr´s channel in You Tube and find out more recipes
THANKS