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YEARS IN 2025 100 EMPLOYEES 2,000+

Haddad Brands will exceed the expectations of our business partners and consumers worldwide.

Our dedicated team is committed to achieving excellence in everything we do.

We will responsibly represent the integrity of each of our brands with passion and purpose.

VISION MISSION

To be the best and most respected kids company in the world.

COLLABORATION BUILDS TEAMWORK ATTITUDE IS EVERYTHING "NO" IS NOT IN OUR VOCABULARY DO THE RIGHT THING OBSESS RELATIONSHIPS

ALWAYS BE HUMBLE, YET CONFIDENT THROUGH PERSEVERANCE COMES SUCCESS THANK YOU GOES A LONG WAY UNDERSTAND & APPRECIATE DIFFERENCES DON'T FORGET TO HAVE FUN EXECUTION IS EVERYTHING

Founded in 1925 by four Haddad brothers, Haddad Brands is a privately held family business with over 100 years experience in apparel and accessories.

Haddad Brands is focused on the most iconic global brands and does not offer privately label.

Haddad

APPAREL | ACCESSORIES HOSIERY | UNDERWEAR ADULT BAGS ADULT ACCESSORIES

APPAREL | ACCESSORIES

HOSIERY | UNDERWEAR ADULT BAGS

APPAREL | ACCESSORIES

HOSIERY | ADULT BAGS UNDERWEAR | SLEEPWEAR

APPAREL | ACCESSORIES

HOSIERY | SWIM SLEEPWEAR | DIAPER BAGS

BOYS 0-20 | GIRLS 0-16

NEWBORN | INFANT | TODDLER

BOYS 0-20 | GIRLS 0-16

BOYS 0-7 | GIRLS 0-6X

BOYS 0-20 | GIRLS 0-16

BOYS 0-20 | GIRLS 0-16

SLEEPWEAR | UNDERWEAR BAGS | LOUNGE WEAR GIRLS ACCESSORIES

APPAREL | ACCESSORIES HOSIERY | UNDERWEAR JEANS

APPAREL | ACCESSORIES HOSIERY | ADULT BAGS UNDERWEAR | SLEEPWEAR

APPAREL ACCESSORIES

APPAREL | ACCESSORIES HOSIERY | UNDERWEAR HEADWEAR | SLEEPWEAR

BOYS 0-20 | GIRLS 0-16

BOYS 0-7 | GIRLS 0-6X

BOYS 0-20 | GIRLS 0-16

BOYS 0-20 | GIRLS 0-20

HADDAD BRANDS

UNITED STATES

NEW YORK CITY | NEW JERSEY

HADDAD BRANDS

EUROPE

PARIS | HILVERSUM

CHINA

XIAMEN | SHANGHAI HADDAD BRANDS

MONTREAL

HADDAD BRANDS

CANADA

Haddad Brands

Haddad

Haddad Brands

SPEED

Continuously tracking trends in the market. We have a dedicated team focused on the entire process.

ADULT & KIDS UNDERWEAR

ADULT & KIDS BAGS

HEADWEAR ACCESSORIES

SWIM WEAR OUTERWEAR

HOSIERY

SLEEPWEAR

Rookie USA is a kids only, multi-branded, premium retail destination featuring the most iconic brands of apparel, accessories and footwear.

Rookie is an authenticator account which solves the issue of serving in a

Haddad Brands created a retail concept in 2010 known as Rookie USA

Haddad

SOUTH KOREA

Tommy Hilfiger

4 GLOBAL PHOTO STUDIOS

1 CUSTOM DIGITAL ASSETS MANAGEMENT SYSTEM

56,000+ AVAILABLE DIGITAL ASSETS ON-MODEL & OFF-MODEL PRODUCT PHOTOGRAPHY SEASONAL LIFESTYLE SHOOTS SEASONAL VIDEO SHOOTS

DIGITAL • SOCIAL

INFLUENCER PARTNERSHIP • GIFTING • EVENTS

KIDFLUENCERS • SPORTS & ENTERTAINMENT

FASHION SHOWS • RETAIL BRAND PRESENTATION

SEASONAL ASSET CREATION • CONTENT CALENDAR

Russel Wilson @dangerusswilson

Ciara @ciara

Dear Giana | @g.von.g

DJ Khaled | @djkhaled

Clements Twins | @clementstwins Ava + Leah

Tiffani Thiessen | @tiffanithiessen

Haddad Brands

STORE DESIGN

CONCEPT

DEVELOPMENT & STRATEGY

FIXTURES & MANNEQUIN

DESIGN & SOURCING

POS DESIGN & STRATEGY

SHOP, FIXTURE

DELIVERY &

INSTALLATION PLANNING

PROJECT

ROI ANALYSIS & TRACKING

WINDOW & VISUAL DESIGN

IN-HOUSE & THIRD PARTY

VISUAL MERCHANDISING

VISUAL MERCHANDISING STRATEGY & RENDERING

Asia

China

Vietnam

Thailand

Indonesia

Cambodia

India

Bangladesh

Sri

Lanka

Pakistan

Egypt

Tunisia

Kenya

Ethiopia

South America Africa

Peru

Haddad

an integrated development spanning 4.5 million square feet and comprising of a luxury hotel, retail & entertainment spaces, two residential towers and a dedicated office tower.