Miu Miu Fashion Show Fall 2017 By: Hadley Robinson, Ashley Vogel, Geena Woolridge, Kassandra Zavala, Anais Glass and Tyronita Bell.
Jobs: Hadley Robinson: Social Media, Inspiration board, Staging and Lighting. Anais Glass:Budget,Event Calendar,Invitation,and Marketing Calendar. Kassandra Zavala:Charity,Soundtrack,and Marketing Plan. Geena Woolridge:Run of Show and Run of Looks. Ashley Vogel:Venu Pictures, After Party, Concept, and Makeup. TyronitaBell:Goal of Show, Time and Action, Advertising, Floor Plan, and Tech Plan.
Concept: Fabulous Women â—?
The Fall 2017 Miu Miu collection is for the fabulous over the top woman
â—?
We will celebrate by inviting and celebrating prominent women who exude confidence, strength,and fabulousness!
Designer Background ● ● ● ● ● ● ●
Granddaughter of Mario Prada Born May 10, 1949 in Milan, Italy Earned a PhD at the University of Milan in Political Science Proud Feminist Studied mime for 5 years Started working for Prada in 1978 She established Miu Miu in 1993
Charity
Goal of Show ●
To raise money for the Women’s and Children’s alliance
●
To promote and gain exposure for the brand
●
Gain sales for new collection
Venue ● ● ● ● ●
Museum Usually used for exhibitions and performances Established in 1967 as a “non collecting art gallery” “One of the world’s largest museums dedicated to art.” “where the public can experience the work and ideas of living artists, and understand the historical, social and cultural context of the art of our time.”
Venue Photos
Budget & Fundraising Budget: $75,000 Ticket price: $500 VIP: $1,000 - includes attendance to after party MAC sponsorship: $6,000 Net-A-Porter sponsorship: $10,000 Aveda Sponsorship: $5,000
Budget Excel Sheet
Calendar: March
Calendar: April
Calendar: May
Time and Action
Time and Action (continued)
Invitation:
After Party: ● ● ● ●
Cocktail party after the event with live DJ Small bites/Hors d'oeuvres Live performance by guest artist Held in a different room on the second floor
Advertising/ Marketing: Invited to the show: ● ● ● ● ●
-Rihanna -Lady Gaga -Chance the Rapper -Candid Candace -Board of Directors of WCA
LiveStream Via Twitter on Livestream.com
Advertisement
Advertising/Marketing Cont. Public Announcements: ● TV Publicity- One of the team members will talk on Windy City Live Tv - 2 weeks before event ● Radio Publicity- B96, 103.5 Kiss FM ● ABC 7 news
Social Media: Twitter and Instagram: Use Miu Miu’s Twitter to advertise the event. Snapchat: Show sneak peeks of the development of show. E-Vites: The E-Vites will be sent out to people who were invited to the show through the Women's and Children's Alliance email list. This will be an email reminder that the event is coming up. 2 weeks before event
Social Media: Instagram
Snapchat GeoFilter
E-Vite:
Advertising: PSA and Press Release
Marketing Calendar
Floor Plan: - LED Lights
-
Backstage:
MakeUp/ Hair Station -
Clothing Racks
Inspiration Board:
Staging:
Lighting: ● Lights will go down, a minute before the show starts. ● Neon lights and venue lights will turn on a couple seconds before first model comes out. ● Lights are Pink, Blue, Purple, Orange, Green, Red and White.
Tech Plan
Soundtrack: ●
Beyonce - Run the World (Girls) instrumental
●
Lady Gaga - Born This Way
●
Destiny’s Child - Independent Women
●
Beyonce - Flawless
●
Lady Gaga - Bad Romance
●
Fifth Harmony - Worth it
Runway Looks:
Runway Looks cont.
Run-of-Show: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Orange and brown fur coat Purple/beige fur coat, turquoise skirt Beige and brown fur peacoat with purple buttons Purple fur, see through coat w/ black lining, baby pink/red shirt underneath, matching pants All royal blue fur coat Blue with burgundy elbow arm-length sweater, black and burgundy v stripes on blue skirt Forest green sweater with burgundy and black striping, forest green matching skirt with burgundy and black v striping, black socks with white stripes, white and black shoes White coat with green, black and blue striped coloring, purple leather boots with buckles, green and silver belt Emerald green sweater with white checkered striping White coat with red, black and orange colored lining Orange/pink,red coat with beige fur and black lining Navy blue, pink, and white striped dress Yellow and green sweater with green horizontal stripes, green and yellow pants Green/orange/red with plaid blue lines and beige fur Pink polo with bird logos and matching pink pants with bird logos Light pink fur with white band and red sweater, pink skirt with black and white flower print White fur shawl over shoulders, pink sweater underneath pink satin skirt Pink turtle neck with cat print, red coat w/ black and white print yellow pants with cat print Matching red pant and shirt with tv print and clear white coat with black lining and fur Black coat w/ yellow flower print w/ yellow fur, red/orange pants with telephone print
21. Yellow, blue, and red bomber with brown fur sleeves, black skirt 22. Orange, blue and brown jacket w/ brown fur, pink salmon fuzzy skirt 23. Blue, dark blue and green jacket w/ brown fur blue, gray and green skirt with black plaid 24. Green sequence dress 25. Brown fuzzy peacoat with pink fur, red sequence dress underneath 26. Dark green fuzzy peacoat with gray pink and black fringed skirt, black top 27. Blue fur hat, sheer beige top with flowered/fringed blue/cream/gray bottoms 28. Fuzzy orange peacoat w/ orange fur, white top with cream/white/pink flowered/fringe bottom 29. Fuzzy purple peacoat w/ fur and orange buttons,camisole, matching fuzzy purple skirt 30. Forest green sweater with white wool skirt 31. Green fur/blue wool peacoat 32. Blue wool coat with blue fur, cream camisole slip dress underneath 33. Multicolor pink turtleneck long-sleeved peacock dress 34. Brown turtleneck shirt and pants with telephone print 35. Forest green turtleneck shirt w/ telephone print and matching skirt 36. Elbow length blue button up with cat print, matching trousers 37. Black fur/blue and red bomber jacket with black trousers 38. Gray fur/light blue and red button up coat with creme trousers 39. White fur/white and green button up coat with salmon trousers 40. Green fur coat with white and cat printed jump suit underneath
Run-of-Show(Backstage): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Amber - Orange and brown fur coat Aizhan - Purple/beige fur coat, turquoise skirt Selena - Beige and brown fur peacoat Caroline - Transparent coat w/ black lining, pink/red shirt underneath, matching pants Mary - All royal blue fur coat Ruthie - Blue with burgundy sweater, v striped blue skirt Britney - Forest green sweater with striping, forest green skirt Tyler - White coat with green, black and blue Aly - Emerald green sweater with white checkered striping Aly T. - White coat with red, black and orange colored lining Sara - Orange/pink,red coat with beige fur and black lining Bre - Navy blue, pink, and white striped dress Lindsey - Yellow and green sweater with green horizontal stripes, green and yellow pants Katie - Green/orange/red coat with plaid blue lines and beige fur Grace - Pink polo with bird logos and matching pink pants with bird logos Bri - Red sweater, pink skirt with black and white flower print Heidi - White fur shawl, pink sweater underneath, pink satin skirt Alexis - Pink turtle neck with cat print, red coat w/ yellow pants with cat print Vera - Matching red pant and shirt with tv print and clear white coat with black lining Cassy - Black coat w/ yellow flower print, red/orange pants with telephone print
21. Amber - Yellow, blue, and red bomber with brown fur, black skirt 22. Aizhan - Orange, blue and brown jacket w/ brown fur, pink salmon skirt 23. Selena - Blue and green jacket w/ brown fur blue, gray and green skirt with black plaid 24. Caroline - Green sequence dress 25. Mary - Brown peacoat with pink fur, red sequence dress underneath 26. Ruthie - Dark green peacoat with gray pink and black fringed skirt, black top 27. Britney - Sheer beige top with fringed blue/gray bottoms 28. Tyler - Orange peacoat w/ orange fur, white top with cream/pink fringe bottom 29. Aly - Purple peacoat w/ fur and orange buttons,camisole, matching purple skirt 30. Aly T - Forest green sweater with white wool skirt 31. Sara - Green fur/blue wool peacoat 32. Bre - Blue wool coat with blue fur, cream camisole slip dress underneath 33. Lindsey - Multicolor pink turtleneck long-sleeved peacock dress 34. Katie - Brown turtleneck shirt and pants with telephone print 35. Grace - Forest green turtleneck shirt w/ telephone print and matching skirt 36. Bri - Elbow length blue button up with cat print, matching trousers 37. Heidi - Black fur/blue and red bomber jacket with black trousers 38. Alexis - Gray fur/light blue and red button up coat with creme trousers 39. Vera - White fur/white and green button up coat with salmon trousers 40. Cassy - Green fur coat with white and cat printed jump suit underneath
Makeup:
Makeup Products: ● ● ● ● ● ●
Urban Decay Full Spectrum palette on eyes Mac Prolongwear Fluidline Eyeliner Anastasia Beverly Hills Brow Wiz & Dipbrow Pomade on eyebrows Mac Studio FX Liquid Foundation on face Mac Prolongwear Blush on cheeks Pat McGrath Skin Fetish 003 Highlight Kit on cheeks
Hair:
Hair Products: ● ● ● ● ●
Chi Hair Straightener Chi Hair Brush Unite Hair Spray TreSemme heat protectant L’Oreal Hair Gel
Citation: ● http://www.biography.com/people/miuccia-prada-21073359#pra das-impact ● https://mcachicago.org/About ● Http://www.google.com ● http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/mi u-miu