Adprocessbook

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Directed by: Hadley Schmueser

Dolce&Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins


Purpose


Target Consumer: Someone with a desire and a budget for luxury fashion. This woman is strong and knows where she stands in an ever changing world. She is very feminine and knows her roots.

Product: Luxury apparel and accessories



Hair and Makeup


Mockups



SHOT LIST FIRST OUTFIT CHOICE: (OUTSIDE CATHEDRAL) Middle close up Middle long shot close up with male Middle long shot with male and car Walking/ movement shots creative shots

SECOND OUTFIT CHOICE: (OUTSIDE and INSIDE CATHEDRAL) Middle close up Middle long shot with male in pews Close up with male Long shot female only outside Walking/ movement shots creative shots

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Talent and Location

Photographer: Dakari Massey Models: John Nolletti and Hadley Schmueser Hair and Makeup: Aleyna Moeller Styled by: Hadley Schmueser Location: St. Johns the Baptist Cathedral


Final Photos


Shoot 1 photo 4

Shoot 1 photo 2

Shoot 1 photo 7




Ad Drafts




US.DolceandGabbana.com


Mockups of Final Ad





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