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Key Terms Purpose Inspiration Logo Process Drafts Finals
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Key Terms Classic Elegant Chic Luxurious
Purpose I want to create a brand identity that captures my own personal aesthetic but also creates an essence for my brand that is classical and chic but also appropriate for fashion marketing services.
Letterhead Inspiration
Logo Inspiration
Logo Exlporation
Logo Sketch Exploration
Final 12 Logos
Logo Choice 1
A Cut Above the Rest
Logo Choice 2
Logo Choice 3
Digital Logos
FASHION MARKETING
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Logo Choice 4
FASHION MARKETING
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Color Exploration
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Fashion Marketing
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FASHION MARKETING Fashion Marketing Fashion Marketing A Cut Above the Rest FASHION MARKETING A Cut Above the Rest
Fashion Marketing
Fashion Marketing A Cut Above the Rest
Logo Choice 4
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Logo Choice 5
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Logo Choice 3
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Logo Choice 2
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Logo Choice 1
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Business Card Drafts
FASHION MARKETING
Hadley Schmueser Hschmu20@student.scad.edu 970.618.3729
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Hadley Schmueser Hschmu20@student.scad.edu 970.618.3729
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Hadley Schmueser Hschmu20@student.scad.edu 970.618.3729
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Hadley Schmueser Hschmu20@student.scad.edu (970) 618-3729
Fashion Marketing
Hadley Schmueser
Hschmu20@student.scad.edu (970) 618-3729
Email Signature Drafts
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Letter Head Drafts
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FASHION MARKETING Hadley Schmueser
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
970-618-3729
Hschmu20@student.student.scad.edu
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Fashion Marketing Hadley Schmueser Hschmu20@student.scad.edu 970-618-3729
Fashion Marketing
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
Hadley Schmueser
hschmu20@studnet.scad.edu
970-618-3729
Resume and Cover Letter Drafts
FASHION MARKETING
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Education September 2015- June 2019
Savannah College of Art and Design B.F.A in Fashion Marketing and Management Current GPA: 4.0
Skills Problem Solving Working with 2D and 3D elements Arranging displays Deadline oriented Styling Organizing Fashion Forecasting Customer Service Fabric dying and embellishment Proficient in Illustrator and Photoshop
Experience April-May 2016
Paramount Pictures, Savannah GA Principle Role In Baywatch Hot Springs Lodge and Pool Sport Shop Sales Associate Developing customer Service skills and understanding the retail environment Miller’s Dry Goods, Rifle Co Buying Intern Assisting Company buyer in decisions and contacting suppliers
Awards and Honors Member of the Screen Actors Guild- May 2016 SCAD Dean’s List Winter 2016 and 2017 SCAD Academic Honors Scholarship- May 2015
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
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FASHION MARKETING Hadley Schmueser
970-618-3729
Hschmu20@student.student.scad.edu
Education September 2015- June 2019
Savannah College of Art and Design B.F.A in Fashion Marketing and Management Current GPA: 4.0
Skills Problem Solving Working with 2D and 3D elements Arranging displays Deadline oriented Styling Organizing Fashion Forecasting Customer Service Fabric dying and embellishment Proficient in Illustrator and Photoshop
Experience April-May 2016
Paramount Pictures, Savannah GA Principle Role In Baywatch Hot Springs Lodge and Pool Sport Shop Sales Associate Developing customer Service skills and understanding the retail environment Miller’s Dry Goods, Rifle Co Buying Intern Assisting Company buyer in decisions and contacting suppliers
Awards and Honors Member of the Screen Actors Guild- May 2016 SCAD Dean’s List Winter 2016 and 2017 SCAD Academic Honors Scholarship- May 2015
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Fashion Marketing April 5, 2017 Aldo Savannah Georgia RE: Part time sales associate Dear Whomever it may concern, You need a sharp buyer with great attention to detail and excellent skills. My education and training make me the ideal candidate for this position. My educational background has prepared me for the role of the buyer of this company. In particular, my study of Fashion Marketing and business at the Savannah College of Art and Design has given me a solid background so that I can perform this job well. I am eager to contribute my enthusiasm and up to date skills to the team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I will call your office on Tuesday to discuss the arrangement of a formal meeting. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Hadley Schmueser Hschmu20@student.scad.edu (970) 618-3729
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
April 5, 2017 Aldo Savannah Georgia RE: Part time sales associate Dear Whomever it may concern, You need a sharp buyer with great attention to detail and excellent skills. My education and training make me the ideal candidate for this position. My educational background has prepared me for the role of the buyer of this company. In particular, my study of Fashion Marketing and business at the Savannah College of Art and Design has given me a solid background so that I can perform this job well. I am eager to contribute my enthusiasm and up to date skills to the team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I will call your office on Tuesday to discuss the arrangement of a formal meeting. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Hadley Schmueser Hschmu20@student.scad.edu (970) 618-3729
Hadley Schmueser
hschmu20@studnet.scad.edu
970-618-3729
Final Color Scheme C-0 M-16 Y-7 K-0 R-252 G-220 B-219
C-7 M-18 Y-17 K-0 R-234 G-208 B-199
C-0 M-06 Y-0 K-30 R-188 G-190 B-192
Final Brand Identity
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FINAL LOGO
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FASHION MARKETING Hadley Schmueser Hschmu20@student.scad.edu 970.618.3729
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Hadley Sch�ueser
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April 5, 2017 Aldo Savannah Georgia RE: Part time sales associate Dear Whomever it may concern, You need a sharp buyer with great attention to detail and excellent skills. My education and training make me the ideal candidate for this position. My educational background has prepared me for the role of the buyer of this company. In particular, my study of Fashion Marketing and business at the Savannah College of Art and Design has given me a solid background so that I can perform this job well. I am eager to contribute my enthusiasm and up to date skills to the team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I will call your office on Tuesday to discuss the arrangement of a formal meeting. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Hadley Schmueser Hschmu20@student.scad.edu (970) 618-3729
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FINAL BUSINESS CARD, LETTER HEAD, AND EMAIL SIGNATURE
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FASHION MARKETING
FASHION MARKETING Education
September 2015 - June 2019
Savannah College of Art and Design (SCAD) Savannah, Georgia
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B.F.A in Fashion Marketing and Management
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Problem solving Working with 2D and 3D design elements Arranging jewelry and clothing displays Multi-tasking, Deadline oriented Styling Organizing Fashion Forecasting Customer Service Public Speaking Fabric dying/embellishment Weaving
Current GPA: 4.0
Skills
Experience
pril - May 2016 A
Paramount Productions, Savannah GA Principle Role in Baywatch
May 2015 - September 2015
Hot Springs Lodge and Pool Sport Shop, Glenwood Springs, CO - Sales Associate ● ● ● ● ●
Prepared merchandise for store floor Assisted Customers in buying high end swimwear and pool accessories Designed window displays on a weekly basis Recorded Inventory Styled mannequins
ugust 2014 - May 2015 A
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Miller’s Dry Goods, Rifle, CO - Buying Intern
Corresponded with companies via email, fax and phone Set up clothing and jewelry displays on a weekly basis Recorded Inventory Assisted buyer in decisions and transactions
Awards/ Honors- S avannah, Georgia ● ●
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Member of the Screen Actors Guild- May 2016 SCAD Dean’s List Winter 2016 SCAD Academic Honors Scholarship-May 2015
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
April 5, 2017 Aldo Savannah Georgia RE: Part time sales associate Dear Whomever it may concern, You need a sharp buyer with great attention to detail and excellent skills. My education and training make me the ideal candidate for this position. My educational background has prepared me for the role of the buyer of this company. In particular, my study of Fashion Marketing and business at the Savannah College of Art and Design has given me a solid background so that I can perform this job well. I am eager to contribute my enthusiasm and up to date skills to the team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I will call your office on Tuesday to discuss the arrangement of a formal meeting. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Hadley Schmueser Hschmu20@student.scad.edu (970) 618-3729
Hadley Sch�ueser
Hschmu20@student.scad.edu
970-618-3729
FINAL RESUME AND COVER LETTER
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INVOICE
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Date: Invoice # Client I.D
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FASHION MARKETING Hadley Schmueser 540 Selma Street Savannah, GA 31401 970.618.3729
Recipient (Name) (Address) (City) (Phone)
Description
Taxed
1. All fees are due within 30 days 2. Please include invoice number on check 3. Thank you for your business
Hadley Sch�ueser
Amount
Subtotal: Tax Amount:
Total Due
Hschmu20@student.scad.edu
970-618-3729
Mock-ups
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