Endlessly
Hadley Schmueser FASM 330
Concept Endlessly Bespoke A custom fragrance experience as a result of personal scent trials and consultations with Carolina Herrera fragrance specialists.The fragrance will come in a kit and can be picked up a month prior to the wedding day. This allows for a scent to be embedded into your wedding day.
Endlessly the Fragrance An eau de parfum that plays off of the Endlessly Bespoke concept, that is to be released as a higher end fragrance in the mass market to join the rest of the fragrances in the Carolina Herrera portfolio. This allows consumers of all stages of life to take part in the Endlessly concept.
Inspiration
Endlessly A name that is inspired by the purest form of love and the most ideal way to experience it.
Ideation
Endlessly The Bespoke Experience A process that allows the customer to create a one of a kind fragrance that is unique to their wedding day. By tapping into the power of scent, this concept preserves the most intimate memories of a wedding for years to come.
How Endlessly Bespoke Works..... -Couple will make an appointment at selected retailer and fill out a fragrance profile online -Trained perfumer will have about 4-5 initial scent directions prepared for couple to smell -Based on desired scent direction, couple will get 4 top notes, 4 heart notes, and 4 base notes to explore -Couple picks up to 6 scent components that will be combined to create their fragrance -Formula is registered to the couple and put in the Endlessly data base, couple leaves store - Wedding kit will be delivered to bride in 30 days or available for store pickup. Kit will contain factory mixed couples fragrance, 12 gift bottles, 6 scent vials and mixing vase -Couple will mix no more than 15 ml of the scent at the ceremony and experience it together buy putting it on each other’s pulse points just before the kiss.
Concept Wide Primary Packaging
Inspiration
More Inspiration
Something Blue?
Elegant/symbolic topper
Interesting shape
Final Endlessly Bespoke Bottle
Endlessly
Endlessly
Engraved name plate Kate & Eric September 7, 2018
SecondaryPackaging
Inspiration
Endlessly Bespoke
Secondary Packaging Direction
-used for custom fragrance kit -silk or velvet lining - square or long rectangle box -box contains up to 6 scent component vials, a crytal mixing vase, 12 gift fragrances
Kit Colors and fabrics Inside lining
Outisde
Endlessly, Nolletti Carolina Herrera New York
Personalization To set the wedding kit apart from the more accessible Endlessly Fragrance, couples will add their new last name after Endlessly on the wedding kit packaging.
Endlessly Perfume
The Bespoke Fragrance Experience Branding and Color Pallette
Fragrance Title
Endlessly Perfume
Brand Logo
Color Palette
Snell Roundhand Baskerville
Endlessly The Eau De Parfum In order to expand on this concept at the mass market level, I have created a fragrance that plays off of the Endlessly bespoke concept that provides a more accessible way for consumers to be a part of Endlessly.
Final Endlessly Eau De Parfum Bottle
Gold Sprayer
Endlessly
Endlessly
Available: 50 ml 110 USD 100ml 140 USD
SecondaryPackaging
Inspiration
Endlessly Eau De Parfum
Inspiration
Center of show appearance
Nested look-- Looks like ring box
Endlessly Eau De Parfum
Branding and Color Pallette
Fragrance Title
Endlessly Eau De Parfum
Brand Logo
Snell Roundhand Baskerville
Color Palette Fonts:
Endlessly Eau De Parfum
Olfactory Experience
Fragrance Formula Aromatic Facet
lavender, mint, basil, thyme, rosemary, anise, eucalyptus, sage
Concentration 4 drops
Fresh Floral Facet
8 drops
Heavy Floral Facet
2 drops
Woody Facet
4 drops
Amber Facet
3 drops
Gourmand Facet
2 drops
Top
lily, lilac, freesia, magnolia, neroli
rose, jasmine, tuberose,ylang-ylang, mimosa, narcissus, orange flower
cedarwood, sandalwood, patchouli, vetiver, oakmoss
vanille, ciste-labdanum, benzoin
cocoa, coffee, honey, veltol, chocovan
Heart
Base
Olfactive Attributes How I Want to Feel When I smell Endlessly Eau De Parfum Passionate Romantic In love with the moment Feminine Captivated Confident
How Endlessly Eau De Parfum Smells Sensual Warm Addictive Florals from your lover Heady Embracing Soft
Olfactive Map
The warm, soft sensuality of a woody oriental combined with the lush romance of floral bouquet
Color of the Juice
I would like the juice of the fragrance itself to capture the warmth and sensuality of the couple on their wedding day. The juice should be a warm champagne or amber color, which will peer through a crystal bottle.
Price Included in kit
750 USD Kit 110 USD 1oo ml
140 USD
Product Assortment Endlessly Custom Kit
Couples Perfume
Endlessly Fragrance
-Comes with the kit
-Eau de parfum
Includes:
-Up to 6 scent components -Crystal Mixing Vase -12 30 ml eau de parfum gift vials -Endlessly Custom Couples fragrance
-Custom fragrance created by the bride and groom
- An addition to Carolina Herrera's line of fragrances -Plays off of the custom kit
The End