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Table of Contents Purpose Descriptive words Product Collaborator Inspiration Target Consumers Benefits Opportunities for Growth
Purpose I believe that fragrance anchors us to our memories in such a way that is rich, stimulating, and sentimental. I want to use the power of fragrance to let couples remember their wedding day in such a way that evokes memories, emotion and love in a way unlike any other. Fragrance is much more than scents combined to create something that pleases the olfactory senses, it is something that can transport us back in time and paint a rich, colorful picture.
Product I aim to release a fragrance kit that can be used by couples on their day of marriage at the alter to mix key scent together to create a fragrance that is unique and exclusive to them. The idea behind this is to allow the couple to make their own fragrance that is exclusive to their wedding day that they can cherish and relive the big day with forever. The fragrance will be the ďŹ rst thing the couple creates together, and for that it is very intimate. With a shared scent, the fragrance will be put into two bottles, one for each to have, hold and cherish from their day forward. I will partner with Carolina Herrra to release an inital kit.
Intimate Aromatic Facet: Lavender, Sage, Amber WoodyFacet: Sandalwood, Patchouli, Vetiver Musky Facet: Muscone
Fantasia Powdery Facet: Heliotropin, Violet Fresh Floral Facet: Lily, Freesia, Magnolia, Fougere Facet: Lavender, Vetiver, Coumariner
Romantic Aromatic Facet: Lavender, Sage, Amber Fresh Floral Facet: Lily, Freesia, Magnolia, nerolie Heavy Floral Facet: Rose, Jasmine, Tuberose, Orange Flower
Historical Aromatic Facet: Lavender, Sage, Amber WoodyFacet: Sandalwood, Patchouli, Vetiver Fougere Facet: Lavender, Vetiver, Coumariner
Sentimental Powdery Facet: Heliotropin, Violet Fresh Floral Facet: Lily, Freesia, Magnolia, Musky Facet: Muscone
In Collaboration With Carolina Herrera is a leading designer for global fashion, headquartered in New York City. What makes this brand perfect for this collaboration is the strong recognition it has within the fragrance and bridal industry. Carolina Herrera has started to explore the personalization that layering scents provides with her “Herrera ConďŹ dentialâ€? Fragrance collection. My concept would take this contemporary concept to the next level. The aesthetic of Carolina Herrera aligns with the vision I have for the scent, packaging, and level of prestige.
Inspired By Budding Love The ďŹ rst initial fragrance of this launch is perfect for the young couple who is getting married for the ďŹ rst time. Their love for eachother is fresh, exciting and deeply romantic. These two people are hopeless romantics that have been searching for eachother for decades. The qualities that they love about eachother most are their quirks, which lie at the core of their romance. This love knows no boundaries. These lovers are highly sentimentimental, thoughtful, and are considered the innovators of their time.
Target Consumer Olivia Enjoys the little things in life, especially with Anthony
Anthony Fell in love with Olivia at first sight.
Met Anthony in a crowded cafe in December, 2 years ago.
Has a degree in interior design, but also enjoys playing the guitar
Drives a white BMW sedan
Drinks his coffee black
Graduated from SCAD with a degree in illustration
Looks for quality over quantity, is a connoisseur
Likes her coffee sweet and light
Loves waking up to Olivia in his shirt. He is going to propose tommarow.
Her favorite thing in the world is the way Anthony ’s shirt smells. She sleeps in it. Keeps her nails manicured, with a clear coat of polish Enjoys reading old books. The smell of the pages makes her calm.
Drives a 1978 green Ford truck that he restored himself Thoughtful, analy tic, and eager to tr y new things.
Benefits - Brings a new meaning and way to tap into the power of fragrance to the market in a way that has not been explored before. -Creates a more sentimental connection between the brand and customer -Combines Carolina Herrera’s passions for fragrance and bridal - Financial Opportunity
Features and Opportunities - Scent re order for occasions like anniversaries, Vow renewal. -Scents as Gifts for bridal party, mother/father of bride, groomsmen, guest etc. -Multiple Fragrance Options. (Musky, Spicy, Floral, Fruity) -Secondary bottle option for gifting purposes. - Candle Product
Bottle Inspiration Movement
Fluidity
Intertwined Unity