Fragrance Product Brief
Endlessly Font: Snell Roundhand
A Name that embodies the longevity of true love
Romantic Essence of eternity Intimate Classic
How it works..... -Couple will make an appointment at selected retailer and fill out a fragrance profile online -Trained perfumer will have about 4-5 initial scent directions prepared for couple to smell -Based on desired scent direction, couple will get 4 top notes, 4 heart notes, and 4 base notes to explore -Couple picks up to 6 scent components that will be combined to create their fragrance -Formula is registered to the couple and put in the Endlessly data base, couple leaves store - Wedding kit will be delivered to bride in 30 days or available for store pickup. Kit will contain factory mixed couples fragrance, 12 gift bottles, 6 scent vials and mixing vase -Couple will mix no more than 15 ml of the scent at the ceremony and experience it together buy putting it on each other’s pulse points just before the kiss.
Product Assortment Endlessly Custom Kit
Couples Perfume
Endlessly Fragrance
-Comes with the kit
-An addition to
Includes:
-Up to 6 scent components -Crystal Mixing Vase
Carolina Herrera’s line -Custom fragrance
of fragrances
created by the bride -12 30 ml eau de parfum gift vials
and groom
-Appeals to a wider audiance -Plays off of the custom kit
What This Requires.. -
30 ml gift bottles -Scent Vials
-crystal mixing vase -Secondary packaging for the kit -Fragrance bottle for the couples fragrance -Secondary packaging for the couples fragrance -Endlessly the fragrance primary and secondary packaging
Primary Packaging
Product Assortment Primary Packaging -All primary packaging should take inspiration from the bride and groom’s couple bottle -The kit components, couples fragrance and Endlessly fragrance should all look cohesive in design
Designs needed.... - 1 Bride and Groom Bottle -1 Crytsal Mixing Vase -1 Gift Bottle Design -1 Scent Vial Design -1 Endlessly Fragrance Bottle
Bottle Inspiration Movement
Fluidity
Intertwined Unity
Ceremony Mixing Vase - The design of the mixing vase is very important, as this plays the main role in the incorporation of the scent in the ceremony
Materials -Clear cut crystal -Gold
Size -50-100 ml
Opening - dopper -wide enough to pour scents in cleanly
Size
Because of the sentimental nature of the fragrance, I would
- One 100 ml bottle -two 50 ml bottles that connect
like to offer a larger size so the juice lasts longer.
magnetically -30 ml gift bottles
Bottle I would like to keep the bottle
- Clear Crystal
elegant and classic by using
-Spray or dopper
clear crystal with a gold spray
- Gold spray
component
component
Size
Because of the sentimental nature of the fragrance, I would like to offer a larger size to the couple so they fragrance lasts
- One 100 ml custom couple bottle -30 ml gift bottles -5o ml Endlessly the fragrance bottle
longer.
Bottle I would like to keep all bottles
- Clear Crystal
elegant and classic by using
-Spray or dopper
clear crystal with gold spray or
- Gold spray
dopper components
component
Product Assortment Secondary Packaging Packaging for the custom kit and couples fragrance will be all white with gold scripture Packaging for the Endlessly Fragrance will feature the signature floral pattern with gold scripture.
Designs needed.. 1 kit 1 Couples perfume box
1 Endlessly fragrance box
Custom Couples Perfume Secondary Packaging - Used for Couples perfume - Pedestal Box -All white with gold accents
Exterior Display
Endlessly Carolina Herrera
Secondary Packaging Direction
-used for custom fragrance kit -silk or velvet lining - square or long rectangle box -box contains up to 6 scent component vials, a crytal mixing vase, 12 gift fragrances
Kit Colors and fabrics Inside lining
Outisde
Endlessly, Nolletti Carolina Herrera
Personalization To set the wedding kit apart from the more accessible Endlessly Fragrance, couples will add their new last name after Endlessly on the wedding kit packaging.
Endlessly The Fragrance - Pedestal Box -Signature flower design -Gold script writing
Secondary Packaging
Endlessly Carolina Herrera
Pricing Strategy
Pricing Strategy Wedding kit
I want this to be a luxury fragrance experience. Being that it is custom and requires a consultation and delivery to the wedding venue, the price will be higher than what the perfume itself would be. The price of the kit will be 495 USD. This includes the kit and the couples perfume. I want to create exclusivity around this product.
Pricing Strategy Endlessly The Fragrance The price of this will be more attainable. I plan to price this fragrance at 120 USD. The purpose of this fragrance is to reach a broader range of consumers with the Endlessly concept.
Endlessly
Scent Direction
I would like this product to be a shared fragrance. I imagine a fragrance that opens with aromatic scents such as anise and lavender, blooms into a fresh, light floral experience at its heart, and finishes with wood and musk. The combination of light florals and woody musk scents will create a fragrance that is both sensual and elegant, feminine and masculine.
Aromatic Facet
Concentration
-Lavender, Mint, Basil,
Thyme, Rosemary, Anise, Eucalyptus, Sage
20 drops 20%
Top
40 drops 40%
Heart
20 drops 20%
Base
20 drops 20%
Base
Fresh Floral Facet
- Lily,Lilac, Freesia, Magnolia, Neroli
Musk Facet
-Muscone, Galaxolide, Exaltolide, Civettone
Woody Facet
-Cedarwood, sandalwood, vetiver, Patchouli, Oakmoss
Product
Concentration
Size
Fragrance Gifts in kit
-Eau De Parfum-14%
3o ml
Custom
- Perfume- 35%
Couples Fragrance
essential oil
Endlessly
-Eau De Parfum-14%
Fragrance
essential oil
essential oil
100 ml
50ml
Color of the Juice juice color I would like the juice of the fragrance itself to capture the warmth and sensuality of the couple on their wedding day. The juice should be a warm champagne/ amber color, which will peer through a crystal bottle.