Shalimar by Guerlain Paris
Hadley Schmueser New Fragrance Product Launch Professor Dan Green Exploring the Classics
Zeitgeist Time of celebration and optimism Increase in airlines created high interest in travel and exotic culture This period, called Les annĂŠes folles or the "Crazy Years", saw Paris reestablished as a capital of art, music, literature and cinema. The East was a place of passion, exoticism, and addictive substances
Jacques Guerlain
Third and most famous perfumer of the Guerlain family Composed 400 fragrances One of the most inuential perfumers of the 20th century Took 4 years to create Shalimar Most noted fragrances: Shalimar, Mitsouko, L'Heure Bleue
Inspiration Prince Khurram met his future wife at the age of 20 at the Bazaar in which his family worked. He was so infatuated with her beauty, he made this girl his wife once he became Emperor, even naming her “Jewel of the Palace.� They became inseperatable and had 13 children. During the birth of their 14th child, the wife passed away and the emperor was devestated. He created the Taj Mahal in her memory. Shalimar is named after Shalimar gardens, which is the Emperor’s favorite garden inside the Taj Mahal.
Formula Top Notes:
Citruses Bergamont Lemon Cedar Mandarin Orange
Heart Notes: Iris Patchouli Jasmine Rose Vetiver
Base Notes: Leather Opoponax Vanilla Tonka Bean Incense Civet Musk Sandalwood
Jacques Guerlain always felt that the aroma of vanilla was a powerful aphrodisiac, a notion that was suited for the demands of the times.
Primary and Secondary Packaging Details Eastern Inuenced Design
Blue cap to contrast with gold bottle
Black tie with gold charm
Double Flap Opening
Navy blue and Gold combo
India inspired texture
Vase like Shape
Fun to hold in hand
Light shines through juice like gold
Concentration
Size (ml)
Price
Eau De Toilette
30, 50, 90
$65-$112
Eau De Parfum
50, 89
$107- $135
Extract
7.4, 30
$144- $350
Prestige Fragrance
Personal Reactions
- Not attracted to the scent initially, smelled too old and dated. -After I studied the scent components within, I gained an appreciation for the use of Vanilla and jasmine, so that is what my nose started to pick up on. -Lived on skin for about 10 hours. Started off smelling as heavy vanilla and faded to strong musk. - Nobody liked it on me. John’s remark “what smells weird?” -Would not buy original Shalimar, but perhaps a flanker.
Lessons to be Learned
- One of the key aspects of Shalimars success lies in the exotic love fantasy that is created around the fragrance - There is always an aspect of mystery and romance in the marketing -Bottle continues to stand out from other fragrances on the market https://www.youtube.com/watch?v=vfCkGf79Dz4
Sources
https://www.fragrantica.com/perfume/Guerlain/Shalimar-53.html https://www.guerlain.com/us/en-us/fragrance/womens-fragrances/shalimar-eau-de-parfum-spray https://www.southernliving.com/fashion-beauty/beauty-makeup/shalimar-perfume