Hagop Terzian - UX Design Portfolio by Hagop Terzian

Hagop Terzian

Design Portfolio 2022

Bio Driven by his knack for adventure and genuine interest in telling the stories of others, Hagop has used his degrees in economics, sociology and architecture to solve design challenges through a human-centered approach. Hagop has global work experience that range in architecture, design, corporate strategy and foresight. He has successfully worked in strategy for large global tech., financial, commercial, government and healthcare projects. He also has experience working in the fashion industry, art installation and humanitarian architecture. Hagop has lived in various countries in the Middle East, Asia, Europe and North America and has always been influenced by each culture. He has the ability to relate to and build strong connections with clients and colleagues. Hagop’s diverse set of skills coupled with his extensive work background brings forth a wealth of knowledge that is often sought after, appreciated and comforting to clients. As a citizen of the world, Hagop is passionate about his role as a designer to empower marginalized communities. He uses the power of strategy and design to shift minds and drive positive social impacts. He is skilled in conducting interviews, collecting data and synthesizing research. His University of Waterloo thesis investigated barriers that foreign trained newcomer architects experience during their re-licensure in Canada; advocating for new policies and procedures to be implemented by stakeholders that ensure an inclusive, equitable and diverse Canadian architectural profession. Fluent in three languages (English, Arabic, Armenian) and with working knowledge of three others (German, French, Japanese), you can always find Hagop practicing his language skills with innocent bystanders.

RBC

HOK

Gensler

Z_Punkt

Pathloop

UNStudio

Hagopter@gmail.com

Mobile

(+1) 905-519-6090

Skype

hagopoterzian LinkedIn

Royal Bank of Canada (RBC)

As a design strategist at the Royal Bank of Canada, Hagop applied design thinking and creative problemsolving skills to various initiatives to understand the needs, goals, and preferences of RBC clients, to generate innovative and feasible solutions that meet or exceed their expectations. Hagop developed scripts, screened participants and conducted user research and analysis to identify the pain points, opportunities, and insights of the target audience. Hagop developed personas, scenarios, journey maps, to empathize with the users and their experiences. Using Design Thinking Diamond Process, Hagop defined the problem statements ideated with stakeholders in co-collaboration workshops and prototyped various concepts and solutions using sketches, wireframes and low-fidelity mockups. Concepts were further tested and validated based on the feedback and data and findings were presented to SVP’s and VP’s.

RBC Client list 2023Toronto

Kindly note, due to confidentiality reasons client projects cannot be published, but can be shared at a high-level in private. Value Proposition

Developed value propositions for RBC Merchant/Retailers and the RBC’s Beyond Banking services.

Design Thinking Workshop

Facilitated Design Thinking workshops for RBC Associates enrolled in RBC’s Development Program.

HSBC Acquisition

Kindly note, this project is under a Non-disclosure Agreement and details cannot be shared.

RBC Workplace Transformation

Re-imagined the physical, digital, and cultural aspects of the workplace environment to enhance productivity, collaboration, innovation, and employee satisfaction.

HOK Architects Inc.

Hagop is a management consultant with HOK Architects Inc. As a futurist and strategist, Hagop has worked across the design innovation ecosystem globally. His clients span across legal, pharmaceutical, healthcare, government and aerospace industries. Hagop specializes in driving discovery and strategy design for his client projects underpinned in HumanCentered Design (HCD) and User Experience design framworks. Hagop holds a Masters in Architecture and possesses formal training in HCD and Prosci’s Change Management.

HOK Client list 2022 Toronto

Legal

Healthcare

Government

Pharmaceutical

Aerospace

Gensler Architecture & Design

As a strategist/analyst at Gensler Architects and Design Inc. Hagop worked on several projects that ranged in the public and private sectors within various industries such as tech, financial, legal and automotive. Hagop has engaged clients using various design thinking tools to collect quantitative and qualitative data and to understand future workplace strategies in a new hybrid reality. Big data from engagement sessions and surveys were analyzed and synthesized to provide the client with forecasts of future scenarios that aimed to optimize their employee workplace experience.

Gensler 15 Client list 2021 Toronto

Kindly note, due to confidentiality reasons client projects cannot be published, but can be shared at a high-level in private.

Tech

Automotive

Legal

Financial

Insurance

Government

Z_Punkt As a futurist at Z-Punkt Hagpo worked on several innovation and strategy projects focusing on the futures of Mobility, Logistics, Retail and Consumer goods for international clients. Working creatively and strategically, client challenges and constraints were processed and through intensive research and creative storytelling, Hagop developed certain milestones to identify new markets and opportunities for business growth. Hagop’s tasks included orchestrating brainstorm sessions that were aimed to develop creative storytelling solutions for the challenges or interests presented by the client. Gathering quantitative research based on market studies and trend reports, conducting qualitative research where survey and interviews were implemented to have a richer understanding of their needs whether it be to generate new revenue, or to identify new market in a rapidly changing society.

Foresight research 17 With: Sivert VonSoldern & Franziska Turber 2019 Cologne

Living in the future render

Z_Punkt Future possibilities

Z_Punkt Future possibilites

Pathloop Hagop used Human Experience Design (Hx) methodologies to evaluate the four aging-in-place building typologies identified by the Canadian Housing and Mortgage Corporation (CMHC). ‘Generative toolkits’ were developed per typology for use in human testing sessions with volunteers from outside the school of the architecture community. These processes aim to maximize feedback with eventual users through systematic involvement in the formulation of architectural solutions to uncover functional, emotional, and practical implications. These toolkits were carefully calibrated to uncover the functional and emotional opportunities and barriers for each CMHC aging-in-place typology in question. Two testing sessions with homeowners: one with a young, recent homeowner and one with an older resident. Following these sessions - two weeks analyzing and framing working observations into recommendations: one for the architecture of aging in place, and the second for the design of future toolkits.

Hx Design 25 With: Jonathan Enns 2019 Cambridge

Aging in place - Generative tool kit

Pathloop Journey map

DA I LY AC T I V I T I E S

MOOD

N OT E S

6:00 AM

wakes up & brushes teeth

6:30 AM

heads to the gym

8:00 AM

plays snooker

“I used to play professionally”

9:30 AM

breakfast with wife

(peaceful meal vs argument)

10:00 AM

stretches

10:15 AM

watches snooker

11:00 AM

does chores

1:00 PM

lunch is served

1:30 PM

naps in bed

“I get tired these days...”

2:30 PM

computer time/facebook

“I miss ‘home’”

6:00 PM

wife cooks him dinner

7:00 PM

watches a movie

10:00 PM

goes to bed

(workshop vs gardening)

“She chose the movie...”

Pathloop Journey map

DAILY MOVEMENT THROUGH THE HOUSE

2ND FLOOR

1ST FLOOR

BASEMENT

Pathloop Analysis

3. Generate design opportunities for both categories (as many as you can - these should relate to things you heard) More stability in central spaces Refining the build, of rooms (not relying on the a) on aging place typologies moreininterchangeable perimeter) D QP VJG WUG QH QWT VQQNMKV elements, and more scaled people for different scenarios

Options for lift systems

More portable flexible components that work better with transitioning homes.

Hard vs Soft Surfaces

More acoustic curtains for privacy/dignity.

Useability

Stability/ Mobility

Legibility/Relateability

HAGOP, ALEX, JESSIE

Transience

Aesthetics

ARCH 570

Co-Habitation

Community

Foresight

WEEK 12

Pathloop Analysis

Figurines to represent diverse users (kids, someone in a wheelchair, etc.)

A more generous pathway for circulation.

Hard Surfaces/ Accessories

More acoustic but flexible space curtains

Movable fixtures as part of a system

More elegant handrail design, more than just standard

Solid wall panel How to provide stability in more central spaces of rooms?

Modifiable Accessories

Easy

Recognizable Furniture

Refinement of the build

Impact

Systems that can be retrofitted to any hoe

An attractive lift or a re-imagining of stairs?

More elegant lift systems that transition level

A system than can move with you

Pathloop Testing

UNStudio As a futurist at UNStudio, Hagop was able to work on numerous types of projects with various scales. His task was to research and develop foresight and critically assess projects to produce conceptual designs. Weekly brainstorming sessions, design charettes, and research talks maintained the development of his skills. I Hagop was also able to assist in designing, producing, and developing sketches, drawings, renders, and promotional materials for the Salone del Mobile 2018 USM commission for the Milan Design Week. Our booth was awarded the FRAME awards for the “Best booth design of 2018” and “Best use Materiality.” Furthermore, his tasks as a futurist included critical research and presentation of different domains and themes our office was focusing on. The Domains were: SuperLiving, Mobility+, Culture&Commerce, Work&Campus, and the themes included subjects such as Housing Affordability, Intergenerational living, Culture as brand, etc.

Design Strategy With: Ren Yee 2018 Amsterdam

Salone del Mobile 2018 render

UNStudio Salone del Mobile 2018

Hagop Terzian Hagopter@gmail.com +1.905.519.6090 Toronto, ON.