ISSUE A (UK) 01.12.17
HAGS
Opening Celebrations
Show off your new play, sport or fitness facility with one of our exclusive Opening Celebration packages
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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Your Celebration Event Considering everything you’ve been involved with in getting your play, sport or fitness area complete and open, you may be tempted to treat your opening as a minor detail. But a well-planned grand opening is an important part of your implementation strategy. To encourage true community spirit and create a real buzz about what you and your team of stakeholders have achieved, you have to let people know and an Opening Celebration provides the perfect opportunity. There are lots of ways to hold a grand opening. You can roll out the red carpet, or you can throw a simple ribbon cutting ceremony, the type and scale of event is really down to you. HAGS offer a range of Opening Packages to help you make the most of your day.
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Step 1: Give yourself plenty of time Allocate at least two to three months to allow time to print and mail invitations. You want as many people to attend as possible, so give your guests plenty of notice. Decide who or which staff will be responsible for which duties and set deadlines. Track what you do and what you spend. Make checklists so nothing gets forgotten or overlooked. And touch base occasionally to make sure everyone’s on the same page.
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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Step 2: Know who you’re trying to reach Your organisation’s grand opening needs to target not only your neighbours but also local business and the media as well. It’s your first big chance to begin building great relationships within your community. Letting the media know about your project is an excellent way to generate free publicity - both before and after your grand opening. Two to three weeks before your event, be sure to contact the local media by phone or by mailing out a press release. Consider inviting the mayor to do the honours if you have a ribbon-cutting ceremony, and make sure you inform the media. Those photos will likely end up in your local paper, along with a story about your new facility. Call us if you need help on this.
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Step 3: Make your event compatible with your audience If you’re opening a sports or fitness facility, you may want to give out free samples of things relative to this audience such as sports drinks or nutritional snacks. Offer a guided tour of your facility, no matter how large or small. As part of the planned event, maybe approach a local personal trainer or skateboarder to provide a schedule of demonstrations throughout the opening. Remember, don’t just think of your grand opening as a celebration, think of it as an opportunity to get your community engaged so that they own it and become proud of the facility in their neighbourhood.
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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Step 4: Have reasonable expectations As the saying goes, Rome wasn’t built in a day. And while your grand opening should get your new facility off to a good start, you’ll need to build up to this with some low-cost, ongoing ways to spread the word: • Wear a T-shirt or cap that advertises your facility • Put up signs and posters • Hand out flyers, business cards or brochures • Give away free samples or discount coupons • Ask your friends and family for referrals • Advertise on local websites or create your own • Be active on social media
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Step 5: Create an event to remember!
Shepway DC Radnor Park
Swaffham TC Swaffham Rec
Elmbridge BC Churchfields Rec
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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HAGS Play Packages Package 1
Package 3
Opening Ceremony Event Kit All you need to decorate your event, including opening ceremony ribbon, bunting, balloons, party boxes and favours for up to 50 guests. Electronically delivered templates for posters and invitations as well as info sheets regarding organising and safeguarding your event.
Opening Ceremony Event Kit (to see what’s included please see package 1) + 2 hours facepainting + 50 healthy snack portions + 2 hours event photography + Event staff to help with your event
Package 2
Package 4
Opening Ceremony Event Kit (to see what’s included please see package 1) + 2 hours face painting + 50 healthy snack portions
Opening Ceremony Event Kit for 100 Guests (to see what’s included please see package 1) + 2 hours face painting + 100 healthy snack portions + 2 hours event photography + Event staff to help with your event
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HAGS Ultimate Play Package Package 5 Opening Ceremony Event Kit All you need to decorate your event, including opening ceremony ribbon, bunting, balloons, party boxes and favours for up to 100 guests. Electronically delivered templates for posters and invitations as well as info sheets regarding organising and safeguarding your event. + 2 hours face painting + 2 hours balloon modelling + 100 healthy snack portions + 100 smoothie/frozen yoghurt portions + 2 hours event photography + Event staff to help with your event
Contact us on 0845 260 1655 to arrange your opening event.
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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HAGS Sports Packages Package 6
Package 8
Opening Ceremony Event Kit All you need to decorate your event, including opening ceremony ribbon, bunting, balloons, party boxes and favours for up to 50 guests. Electronically delivered templates for posters and invitations as well as info sheets regarding organising and safeguarding your event.
Opening Ceremony Event Kit (to see what’s included please see package 6) + 2 hours equipment demonstration from a qualified personal trainer + 50 healthy snack portions + 2 hours event photography + Event staff to help with your event
Package 7
Package 9
Opening Ceremony Event Kit (to see what’s included please see package 6) + 2 hours equipment demonstration from a qualified personal trainer + 50 healthy snack portions
Opening Ceremony Event Kit for 100 Guests (to see what’s included please see package 6) + 2 hours equipment demonstration from a qualified personal trainer + 100 healthy snack portions + 2 hours event photography + Event staff to help with your event
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HAGS Ultimate Sports Package Package 10 Opening Ceremony Event Kit All you need to decorate your event, including opening ceremony ribbon, bunting, balloons, party boxes and favours for up to 100 guests. Electronically delivered templates for posters and invitations as well as info sheets regarding organising and safeguarding your event. + 2 hours equipment demonstration from 2 qualified personal trainers + 100 healthy snack portions + 100 smoothie/frozen yoghurt portions + 2 hours event photography + Event staff to help with your event
Visit www.hags.co.uk/news to see some recent opening events.
hags.co.uk I sales@hags.co.uk I 0845 260 1655
HAGS Opening Celebrations
hags.co.uk I sales@hags.co.uk I 0845 260 1655
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