BRAND STORY
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TH E RIFLE EVO LVED
AT RADIAN,
WE DESIGN AND MAUFACTURE THE MOST INNOVATIVE, PROFESSIONAL-GRADE F IREARMS AND COMPONENTS ON EARTH.
AND WE’VE FOCUSED ON BUILDING TOP-TIER, BATTLE-PROVEN PRODUCTS - AND WE’VE DONE THAT BY IMPLEMENTING STRINGENT UNRELENTING QUALITY STANDARDS.
OUR CUSTOMERS CAN ALWAYS EXPECT
SUB-MOA ACCURACY, PRECISE QUALITY, AND AMBIDEXROUS ERGONOMICS.
BRA N D STORY
TABLE OF CONTENTS 1 2 LO G OT Y P E 1 4 LO G O S 2 0 FO N TS 2 1 C O LO R G U I DE 2 2 M O DE L 1 2 4 T H E R A PTO R 2 6 T H E TA LO N 2 8 P H OTO G R A P H Y
LOGOTYPE
WHITES PAC E C LEARANC E
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LOGOTYPE
WHITES PAC E C LEARANC E
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HORIZONTAL LOG O
WHITES PAC E C LEARA NC E
HORI ZON TA L LOGO
W HI T ESPACE CL EARANC E
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HORIZONTAL LOGO
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FONTS KL AVIK A Frustrated with a lack of fonts both versatile and modern, Process Type Foundry set out to design Klavika as a full-featured, do-it-all sans serif for the needs of the 21st century. Our result is a design that’s unadorned, modern and infinitely flexible. To achieve this, Klavika follows a decidedly hybrid typographic path – a cross of humanist and geometric influences with allegiances to neither. Crisp and open shapes keep the font legible in small sizes while the straight-sided characters anchor headlines and display work solidly in place. And since part of the goal was flexibility, we’re happy to report that since its introduction in 2004, Klavika has found its way into a wide variety of media from print to pixels. A a B b Cc D d Ee F f G g Hh Ii Jj Kk L l Mm Nn O o P p Q q R r Ss Tt Uu Vv W w X x Yy Zz 123456789 0
FLAMA Mário Feliciano’s Flama is an unornamented sans serif initially designed for signage which mixes aspects of European and American sans serifs. Flama was initally released with 5 weights in roman and italic, and is now 45 styles across 4 widths, including Thin weights which were commissioned by Black Book magazine. With its ‘neutral’ flavour, Flama proves to be highly efficient for signage, corporate as well as for editorial design. A a B b C c D d Ee F f G g Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt U u Vv Ww Xx Yy Zz 123 456 7890
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COLOR GUIDE
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THE PHILOSOPHY BEHIND THE RADIAN MODEL 1 IS SIMPLE
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U s e t h e h igh est q u a lit y r a w m a t e r ia ls , m ost pr ec is e C N C m a c h ining eq u ip m ent , a nd best c om p one nt s a va ila ble t o c r e a t e a we a p on t h a t sea m less ly blend s f or m a nd f u nc t ion.
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THE RAPTOR™
The Raptor™ is truly revolutionary in design & function. From rapid palm “blading” or finger thumb charges of the weapon, the motion is fluid & fast from either strong or support side. Made in the USA from aircraft grade 7075 aluminum and milspec anodized.
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THE TALON ™
The Raptor™ is truly revolutionary in design & function. From rapid palm “blading” or finger thumb charges of the weapon, the motion is fluid & fast from either strong or support side. Made in the USA from aircraft grade 7075 aluminum and milspec anodized.
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PHOTOGRAPHY
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THANK YOU
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