ROOTS MAGAZINE 00

M AGAZ I N E N O 0 0 • 2 0 1 6

Rock that fancy boho-chic look

Boxer braids, beach waves and hairpins – here’s how it’s done

Elin Johansson – ‘hair artist’ extraordinaire

Contents

Intro The world according to Roots, page 4. Meet Stilista The constant stylist, page 10.

Rooftop bars High level Scandinavian bars, page 12.

Elin’s world Up close and personal with the popular hair blogger, page 16. Boho power Nature in full bloom, page 26. Street smart Style that never stands still, page 46.

The Manual News, expertise, tech and tips, page 56.

ROOTS MAGAZINE A magazine from Hairtalk Scandinavia Publisher Louise Granström Editor Peder Edvinsson Art Directors Jesper Möller, Urban Sundin Cover photo Elin Kero Idea, design & production Navii Communications Paper Cover: Fuego Stone Grey 250 g Inlay: Serixo 100 g Print K-Print/Estland

Hi!

Welcome to

Elin Sjöström, Merethe Aasheim, Emelie Johansson, Louise Granström & Micaela Viljamaa.

Roots Magazine There are those who say that hair and styling are boring and mundane. But for most of us, hair is one of the most prominent and significant accessories we can have. And we feel the same. We know that when your hair is perfect, it outshines your jewellery and handbags – even your outfit. We also know that a bad hair day makes your heart beat that bit faster whilst you think of a solution. Or just cover it all up with a suitable hat.

Here at Roots, we love hair. We have worn ourselves out learning everything there is to know about hair – through our own experience and through working with clients’ hair. We love what hair does for self-confidence. We also love the world of hair, not least because it is an industry where young girls’ dreams are born and

encouraged. There is space here for entrepreneurs, artists and the technically-skilled.

We also think that everyone should get the chance to have the hair they want. Individual circumstances not withstanding, the starting point should be the dream image of hair that you carry inside, and in order to achieve that, you get the help that’s needed: colour, extensions, styling, tips and tricks.

Regardless of how you achieve that wonderful feeling, it’s your own hair that is the foundation of it – your roots, literally and figuratively.

At Roots, we take a holistic view of the body, but it’s no secret that hair is our forte.

Welcome to the first edition.¶

Louise Granström CEO, Hairtalk Sweden ROOTS MAGAZINE • 3

Intro

1

According to Givenchy, the thing is straight, parted hair.

PHOTOGRAPHY CLARENCE BULL

Not only the clothes are hot news at the fashion weeks of Paris, New York and Milano. Here’s a closer look at five trending hair styles.

Exhibitions we like

1

Oh, what seaside days

The Image of Garbo

Behind the camera there was any number of people.

Check out the result of a few hot days in Viken, outside Helsingborg, on page 28.

Platinum-blonde singer Gwen Stefani has been a source of inspiration through both her music and her style, ever since No Doubt’s huge breakthrough with the heartbreaking single Don’t Speak in 1996. Over the course of 20 years, she has given us glamorous up-do’s, Hollywood curls, pastel pink, baby blue and numerous other crazy styles. Now the 1990s are trendy again, it’s Gwen’s style that’s inspiring many people, even if she herself is more choosy, with her blonde hair always impeccably styled.

LISA ROSMAN

4 • ROOTS MAGAZINE

PHOTOGRAPHY MARS DISTRIBUTION

IN THE REARVIEW MIRROR

Fotografiska, Stockholm An exhibition of hundreds of photos of Greta Garbo, one of Sweden’s biggest but most mysterious film stars. The image of Garbo follow Greta as she became one of the world’s greatest icons, in and out of the spotlight.

From 23 June to 21 August.

AT THE CINEMA: CAFÉ SOCIETY Woody Allen’s new romantic comedy-drama Café Society is based in the 1930’s but is littered with current stars such as Kristen Stewart, Jesse Eisenberg and Blake Lively. The film opened this year’s Cannes film festival, where its premiere was overshadowed by harsh criticism towards Woody Allen, who may well be a brilliant director, but seems to be a really unpleasant person. Whatever you think about Allen’s character, the film itself is a beautiful celebration of an era where dresses, suits and hairstyles were always perfect – and all with a perfect background of typical jazz. Love, Hollywood and intrigue are at the centre of the film, and everything is done with a cynical and sharp dialogue. Swedish cinema release 7 October. LISA ROSMAN

2

Undressed: A brief history of underwear Victoria & Albert Museum, London An exhibition that looks at the relationship between underwear and fashion. Here you can see everything from royal bloomers to Kim Kardashian’s ‘butt-lifter’.

Until March 2017.

3

Manus x Machina: Fashion in an Age of Technology Met Museum, New York One of the year’s fashion high points is the Met Gala. This year’s theme was ‘Manus x Machina’, which included such sights as Claire Danes in an illuminated Zac Posen ballgown and the latest ‘it’ couple Zayn Malik and Gigi Hadid wearing outfits partly made of metal. The subsequent exhibition investigates the relationship between man and machine, and how technology has changed how fashion looks and the way that it is created.

Until 14 August.

LISA ROSMAN

“ Turtleneck ® is a beautiful gadget that makes your earphones tangle free.

Continue to use the earphones you already have.

Make them awesome looking and tangle free. “

www.turtleneck.life

Intro

2

Yves Saint Laurent, Gucci and Versace all had blond short-haired models.

3

The models of Prada, Alexander Wang and Marc Jacobs wore short bangs.

Emma Andersson Soul Skönhet in Ängelholm

“I look forward to seeing all my customers with their sun-bleached, damaged hair, and giving them an intensive treatment and a darker shade. For autumn, I want to see shiny hair with bronze and copper tones – it’s going to be a strong look for the season.”

Instagram accounts we like

1

@hairhouseaustralia Wickedly good hair inspiration – quick tutorials, inspo pictures, product tips and style suggestions. Or, as they say themselves: “All things hair under one roof!”

However we behave, we are always approaching a new season, and when summer turns to autumn, that can sometimes be hard to deal with. But there are things to look forward to, according to the three hairdressers we asked the following question:

What’s the best thing about autumn 2016?

2

@patriciamanfield The blogger behind The Atelier.

An Italian hipster with a covetable style.

PHOTOGRAPHY EMELIE OHLSSON & ELIN KERO

3

Silje Ljusland “Autumn will see Hairtalk’s new Hairband, which I think many customers will discover. It’s perfect for those who don’t want permanent extensions; you can just fix in extra hair and take it out when you want.”

Power-Elin We got an intimate look at what Elin Johansson gets up to. Blogging, vlogging, doing her and other people’s hair, it seems. Go to page 16 to find out more.

Emelie Johansson

@spell_byronbay

W Lounge, Stockholm

“I want to allow customers’ hair to relax after a summer of sun and swimming, by adding extensions. It’s easy to get lazy with haircare at this time of year. Even just two packets make an enormous difference: the hair is fuller, stronger and more easy to style.”

PHOTOGRAPHY CAMILLA LINDQVIST

Komponisten, Kristiansand

Each summer, we happily slide a little more into the boho chic style. Dreams of salt, sun, water and magic can be found in this jam-packed account.

4

@flwhrs Daily ‘words of wisdom’ underneath beautiful photography. Just the way I enjoy modern poetry and food for thought.

5

@hurbrasomhelst.se Whether you are in a ‘live/eat/think clean’ flow or just want food inspiration with beautiful presentation. This girl mixes together everything from colourful, healthy food to a sad, green spinach gloop with a straw.

Get in and rummage through the recipes and inspiration.

BEATRICE DATMO

6 • ROOTS MAGAZINE

Passer økologi ind i dit frisørkoncept?

Kontakt Tina for at høre mere om Zenz Organic Products samt om muligheden for at blive økologisk koncept store. tina@zenzorganic.com / telefon 5353 3165

Intro

4

Puns (ponytail + bun) was the thing for Balenciaga and Bottega Veneta.

5

The models of Miu Miu, Dolce & Gabbana and Chanel had ribbons in their hair.

THE HADID SISTERS

PHOTOGRAPHY GWR/STARMAXINC.COM/TT

Gigi and Bella Hadid.

Two girls who are currently ticking all the right boxes in trends are the models and sisters Gigi and Bella Hadid.

Gigi with her light beach waves, in natural tones with a dark blonde base at the roots, with lightly sun-kissed lengths, and lighter nearer the face, has just the type of blonde colours we will see for a good while to come. The key word for blondes right now is really ‘low maintenance’ and with a ‘lived-in’ feel – so styles that look like they don’t need so much thought to them. Bella however rocks the shiny monochrome and dark look, which is also super hot.

Think tight, sharp partings, high-gloss, slicked back, up-do’s.

BEATRICE’S TRENDS Trends never stay still – luckily we have Beatrice Datmo to keep an eye on them. Here are her predictions for summer.

THE BOB

PLAITS

A cut that we’ve seen a lot recently is the ‘lob’, or long bob.

But more and more people are going for a shorter bob – ideally with blunt, choppy ends, OR, as we are increasingly seeing, shaved rock-look bobs as well as curly bobs for a more undone, soft look.

Plaits have long been a huge trend. Last summer we saw a lot of fishbone plaits, but the biggest success was definitely the boxer braids. We’re seeing them in sport advertising, on the catwalks, on the street and last but not least, frequently on the Kardashian clan on social media. Kim and her daughter North have matching plaits, whilst little sister Kylie plaits her pastel rainbow hair and hangs out at festivals. Plait your hair for a gym session. Plait your hair for a party session. Sleep in your plaits to create a bed-head look the next day. You can’t go wrong, summer’s plaiting trend is a fact.

Beatrice Datmo is a hairstylist who works in an Stockholm salon and also as a freelancer. She is also a trainer/technician at Hairtalk, focussing on cutting and styling. She still manages to always keep an eye on the global hair trends.

Make waves at the festivals Even if the seaside is far away, beach waves are a perfect match for the unpretentious atmosphere that can be seen at festivals. With a little dry shampoo and salt water spray, your waves will stay beautiful all weekend. Turn to page 64 and learn how to do your own beach waves. At hairtalk.se you can see the whole list of summer festivals and the hairstyles that we think suits each of them best.

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Add rhubarb to your drink You can make this summer’s most refreshing drink yourself in a flash.

YOU WILL NEED: Aperol, prosecco (or other sparkling wine), soda water, fresh rhubarb, orange, ice, chopping board, knife, stylish glass to serve.

FOR ONE DRINK 50 ml Aperol that has been seasoned with rhubarb 30-50 ml soda water (or a generous dash) 100 ml prosecco

1

Cut the rhubarb into small pieces – around 1 cm rhubarb per 10 ml Aperol. Use the faded parts of the stalks if you like, but as much as possible of the red part. Allow the Aperol and rhubarb to mix for a few hours to allow the rhubarb to impart its flavour.

2

Strain out the rhubarb and reserve in a suitable container.

3

Put the remaining ingredients in your glass, filled with ice.

Garnish with a slice of orange and some fresh rhubarb.

4

Settle down in the sunniest spot you can find and enjoy your drink.

RECIPE THE CIRCUS BAR PHOTOGRAPHY FELIX BANKLER

www.fatboyhair.com

Jenny Hjalmarsson Boldsen Age: 37.

Family: Husband Martin, children Noah, 9; Pelle, 5; and Esther-Lita, 3.

Job: Runs the Studiostilista store in Råå outside Helsingborg, interior and fashion stylist.

Instagram: Frustilista and Studiostilista

Faithful to style As Fru Stilista (Mrs Stilista), Jenny gives her followers an intimate look at fashion and interior design.

BY Emma

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D Markovic

PHOTOGRAPHY Elin

Kero

“I see passion in a beautiful piece of furniture. If I see a nice piece, I feel that I simply have to have it in my home and it gives me pleasure.”

How would you describe your style?

“Stylish, yet full of personal items, like children’s artwork. I think you should allow a home to grow naturally, rather than buy a showhome from a catalogue. It’s taken many years for our home to develop and it’s a mix of old, new and personal.”

What drives you in your interior design?

“I see passion in a beautiful piece of furniture. If I see a nice piece, I feel that I simply have to have it in my home and it gives me pleasure.”

What is important to you in terms of interior design?

“To have space to move around in, that’s key for me. I think about that a lot when I’m styling other people’s homes – it is important to have these communal spaces, there should be space for everyone.”

How do you act in terms of interior design trends?

“I follow trends to some extent; it’s impossible to not be affected by them. I’m quite quick to adopt new interior colours, for example. Right now I’m seeing a lot of wood with a retro feel, and I’m totally on board with that. I like a mix of white chic and stylish, with wood, and a lot of green.

I’m currently obsessed with small pink details in interior design. Even some plants are pink.”

Are there any items you always keep when you re-do your home?

“The Hans J. Wegner Flagline sofa - that’s something I’ll never part with. It’s also my most expensive purchase. I see it as an investment, and know that it’ll never lose value.”

What home projects have you got on the go right now?

“The next step is a new dining table that

I’m saving up for. I also want to redo the living room.”

Any interior trends you regret?

“The shabby-chic style, I wasn’t keen on that. It came and went quickly. I bought a lot of things in this style, and afterwards I realised that they were my worst purchases.

For me, the trend lasted about a year, then I got rid of it all.”

How should we keep our home spick and span like you do, with small children?

“White paint can always be painted over, and it’s easy to wash white fabric. I don’t think it’s so bad, as I’ve always had it like this. My kids are also used to it, but they are absolutely allowed to play around the house, and they do. But I think that in some sense, kids need to respect that some things are mummy’s and they mustn’t touch them which my kids have learned.”

You’ve got just over 70,000 followers on Instagram – why do you think so many people follow you there?

“I think a strong reason is that you have to have a strong profile with what you do and don’t waver, go off topic or dilute your focus.

It’s kind of like my job as stylist and shop owner. I maintain a certain style, but I follow trends. But you can still see that it’s me in the photos, and that’s incredibly important.”

Do you ever sometimes redo things or make changes in your home just to satisfy your Instagram followers?

“It’s really hard to change a photo just for my followers. If I’ve got nothing to photograph, I won’t take one. I want to properly deliver through my Instagram.

I’d rather have fewer pictures and do them well, and be really passionate about it. What I think is cool is being able to inspire others and be able to give tips and ideas.” ¶

(Mirror) Antique mirror that had been in an old Italian hotel.

(Book) The latest addition to Jenny’s collection is this Helmut Newton book.

5 styling tips for your home Save Save up for a really good piece that you really want, rather than buying something cheaper. Wait and step back a bit, and become good at selling off the old pieces.

Larger and fewer pieces Don’t have too many trivial and gaudy items, but invest in larger pieces of furniture and items that will be visible in your home.

Personal items When someone comes into your home, it’s fun to see the personal things, those with a history to them. Bring out the kids’ things, for example – a showhome is really impersonal.

Books A quality interior design book is a great thing to invest in. It’s nice to have coffee-table books open so that people can flick through.

Your guests can then take a tour of your home and have a peek in the suggested books.

Plants Green plants are not just green, they can be more towards the grey, yellow and pink colour schemes, and it’s also cool to have more exotic plants. If you have a minimalist style, you need to mix in some plants to break it up a little.

ROOTS MAGAZINE • 11

Rooftop bars

The sky’ s the limit The rooftop bars are dependent on the weather. But once in the glorious sunshine and with views for miles, they are also seriously addictive. Here are our favourites throughout the Scandinavian capital cities.

BY Peder

12 • ROOTS MAGAZINE

Edvinsson

PHOTOGRAPHY URBAN ORZOLEK

Stockholm

Roof, Eriks Gondolen One of Stockholm’s best restaurants and bars already has great views. But when you open up the passage between the lift and the restaurant, and sit with a drink in your hand and the wind in your hair, looking out over the Saltsjön bay, Djurgården and Gamla Stan, it becomes a breathtaking experience. Clear out the photos on your phone, because this view is begging to be photographed.

Stadsgården 6

Stockholm

Kulturhuset’s roof terrace Stockholm

Urban Deli 9th Floor When Urban Deli opened on the ninth floor on Sveavägen last summer, visitors were given an entirely new view over Stockholm.

The concept itself was also something new: a sculpture park with art exhibitions and green planting, high above the city. However, the focus here is of course what we’re really after when it comes to a rooftop bar – food, drink, music and people.

Sveavägen 44

From the roof of the Kulturhuset you can look out over central Stockholm, taking in Sergels torg and the five Hötorget high-rises.

This is where you can begin your day at lunch time and sit until midnight – if you want to take a break from champagne, beer, food and bar snacks, just go down a few floors to buy tickets for one of the theatre performances. Sometimes the terrace holds clothes swaps and other events – check their Facebook page to keep up to date with what’s going on.

Sergels torg

ROOTS MAGAZINE • 13

Rooftop bars Oslo

Q Lounge Takterrasse & Bar, Grims Grenka Grims Grenka was one of the first hotels to become a member of Design Hotels and, despite it being a few years ago, the hotel behind Akershus Fortress has retained its cool status. One reason for this is Q Lounge Takterrasse & Bar, which combines good food (grilling is popular, both meat and fish), exotic and classic drinks with a breathtaking view.

Kongens gate 5

Oslo

Stratos The area around Youngstorget became known a few years ago as part of the new, hip Oslo, with innovative restaurants and cool clubs. Architecturally, Youngstorget is also outstanding, with its funky buildings. And, if you really want to experience it, head to Stratos, twelve storeys up – which is a true gem. The club Sommeråpent is open five days a week with DJs, beers, drinks and snacks and a fantastic view across Oslo.

Youngstorget 2 b

Oslo

The Thief roof bar The Thief on Tjuvholmen (the place name itself means Thief Island) at Akon Brygge was the vanguard of a new era for hotels and restaurants in Oslo. Everything had a luxurious and international feel, yet unpretentious and accessible. The same concept of course applied when The Thief roof bar opened – this is where the city’s best drinks would be served, against the best view of the fjords, forested mountains and Oslo’s skyline. Thursdays, Fridays and Saturdays see several DJs providing a backdrop of party tunes.

Landgangen 1

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PHOTOGRAPHY KENNETH SCHER

Copenhagen

Illum Rooftop Combine shopping in Copenhagen’s most classic department store with going up on the roof for champagne, drinks and great food. Illum Rooftop is open daily, but there’s no issue about whether Fridays are best for a visit. Happy Hour here lasts the whole evening, with discounted prices on everything in a glass or on a plate. Østergade 52

Copenhagen

Alberto K

The Alberto K restaurant at the Radisson Blu Royal Hotel doesn’t have an outdoor terrace, but nevertheless is worth a visit for those who want high-class food and drink. In the middle of Copenhagen you can sit and gaze over the cityscape, whilst enjoying a menu from one of Denmark’s best kitchens. The restaurant is named after Alberto Kappenberger, hotel director from 1960 for 25 years – and the person who ensured that Arne Jacobsen was the designer for everything from the building itself to the furniture, cutlery and pepper mills.

Hammerichsgade 1

Copenhagen

Tivoli Hotel Sticks’n’Sushi have several restaurants in Copenhagen, but if you want top-class Japanese cuisine with a view of the same standard, then choose the restaurant on the twelfth floor of the Tivoli Hotel.

The restaurant’s panoramic windows already satisfy any guest’s craving to see sky, but it gets just that bit better out on the terrace, where the whole of Copenhagen city centre reveals itself.

Arni Magnussons Gade 2

ROOTS MAGAZINE • 15

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ELIN’S

She owns Sweden’s biggest hair blog and has 26,000 followers on Instagram. For Elin Johansson, it’s not just a job – it’s her life.

And she’s tired of being asked questions.

BY Lisa

Rosman PHOTOGRAPHY Camilla Lindqvist

WORLD

Elin’s world

When hair expert Elin Johansson wants her own locks tending to, she goes to Emelie Johansson at W Lounge in Stockholm.

W

hen we meet for the first time, Elin Johansson is sitting alone in a salon chair at W Lounge, on Rådmansgatan in Stockholm. Hair technician Emelie Johansson gives Elin a summery ombre – darker at the roots, fading softly into lighter lengths. A new root colour is added, the lengths are lightened and finally a cool beige is added over the whole head.

18 • ROOTS MAGAZINE

Then Emelie adds six packs of Hairtalk extensions to Elin’s hair to give it more volume. Elin takes photos and films the process, to upload to her blog and YouTube channel.

The makeover takes several hours, but we manage to chat about girl power, entrepreneurship and prejudices that she and other female entrepreneurs face on a daily basis. About how it’s odd how most of the famous celebrity hairdressers

Elin’s blog and YouTube channel are updated constantly – when she’s at the hairdressers, her followers get a full insight into what goes on.

“People seem to be upset by the fact that I’m a young woman who is both successful and cares about her appearance.” are men, and how important it is to praise other clever women instead of judging them, that female ambition is often confused with bitchiness, and that Beyoncé said it best: “I’m not bossy, I’m the boss.” Because in spite of, or perhaps thanks to, her success, Elin feels that the always has to defend herself.

“People seem to be upset by the fact that I’m a young woman who is both successful and cares

about her appearance. But I’ve been successful because I’m a skilled hairdresser who always wants to develop and learn more. I’ve got incredible respect for my customers and I’m inspired by them.”

Yet she still gets asked the question: “What’s your real secret to your success?”

“It feels somewhat unbelievable. What have I done? Worked my arse off, that’s what I’ve done!

ROOTS MAGAZINE • 19

Elin’s world

3 steps to healthy hair

1

The most important thing is to have a good hairdresser who will guide you on hair colour, cut, products and tailor your haircare to your individual hair and your wishes.

2

Moisture is key to healthy and maintainable hair.

3

Having common sense and patience is key if you want to achieve healthy hair. You have to make changes gradually – going from very dark to blonde will damage your hair and take a good many trips to the salon.

20 • ROOTS MAGAZINE

For a long time, Elin has declined new clients, as the appointments through PM Stockholm keep her busy enough.

Elin Johansson Age: 26 Lives: Midsommarkransen, Stockholm.

Job: Hairdresser at PM Stockholm and professional hair blogger.

Blog. elin.damernasvarld.se Instagram: @styleelin Vlogg: youtube.com/user/ elinjohanson

I’ve worked 13 hour days at the salon, got home and then blogged until one in the morning. I’ve worked Christmas Eve, Midsummer, whilst on holiday in Thailand... I’ve worked so hard that I almost burnt out. Nothing comes for free.”

Once Elin’s hair is done and she’s spent almost 15 minutes getting the perfect ‘After’ shot for her blog, she has to hurry away to an event for the Maria Nila brand which is showcasing a new product.

A

week later we meet again. Elin has managed to fit in a gym session before her workday began at PM Stockholm at Linnégatan 34, where she has been renting a workspace for a few months.

This is where you’ll most often find her, if she’s not at home blogging. Either in front of her computer at Joe & The Juice round the corner in Östermalm, or in her flat in Midsommarkransen.

“I never have a finished plan when a client sits in the chair. We discuss what he or she wants as a hairstyle, then I’ll adapt it to their face, personality and lifestyle,” says Elin, whilst giving her client a consultation.

“I love colouring hair on free hand; blending dark and light, warm and cool, long and short.”

“Contrast and creativity are my key words. I love colouring on free hand; blending dark and light, warm and cool, long and short. It should be playful and fun, for both me and my client.”

E

lin was born north of Stockholm in Gävle in 1990. When she was young, she dreamed of riding horses, and spent most of her waking hours at the stables.

She particularly enjoyed plaiting the horse’s tails and braid looping the manes. This inspired her to do an apprenticeship at a hair salon, to see if it appealed to her. And, of course, it did.

ROOTS MAGAZINE • 21

Elin’s world

“Unfortunately it seemed that everyone in Gävle wanted to become a hairdresser at the same time as I did. The grades needed to get onto the course at secondary school were crazily high, and even though I studied like a beast to get my marks up, I wasn’t successful.”

But Elin knew that it was her calling, and didn’t give up. Instead she moved 600 kilometres south to Halmstad, to do a hairdressing course there.

Once she had finished her training, she moved north once again, this time to Stockholm. Shortly after arriving in the capital city, she started writing a blog, mostly because ‘everyone was doing it’ and because it seemed fun. She mixed business with pleasure, and was often out all night at Stureplan, only to go straight to her hairdressing job in the morning. Back then, she viewed her job mostly as a means to an end to finance her lifestyle and rent, but that quickly changed.

“It wasn’t actually me, I decided to focus on my work and be the best I could be at it. I’m not someone who does things by halves. At the same time, my blog was developing into a considerably more professional platform. I went self-employed and rented chairs at a salon, and used my before and after shots on my blog and Instagram to market my skills and get more customers.”

Chief editor of Damernas Värld magazine, Martina Bonnier, took Elin’s blog onto their web platform in 2013, giving her goals and guidelines to adhere to. It became a job, for real.

“I don’t want to waste anyone’s time. Because it’s totally not interesting for them to know whether I’ve drunk a juice today.”

22 • ROOTS MAGAZINE

With incredibly high standards set for herself, constant work, huge amounts of stress and a bad diet, it was too much for Elin and she eventually cracked.

“So much happened in the 6 months after Damernas Värld picked up my blog. I wasn’t really keeping up. Suddenly my schedule was fully-booked for months in advance and I had a client for my blog that I couldn’t let down.”

Just before Christmas 2014 it all came to a halt.

Elin was working almost every day of the week and was blogging when she wasn’t at the salon. She was burnt out, which showed itself for real when she fainted on the salon floor.

“I was forced to learn to put myself first.

I couldn’t keep up the pace I had previously set off at, and become totally washed up at age 25. I stopped accepting new clients, started working out and being more careful with my diet. I took time off, at least from the salon, on the weekends, and began to focus on getting better.

N

owadays, her hairdressing skills and blogging ability earn her around the same, purely financially speaking.

Her aim with the blog is for her readers to learn something and gain a benefit from reading it.

“I don’t want to waste anyone’s time. Because it’s totally not interesting for them to know whether I’ve drunk a juice today. But it’s more likely to be useful for them to know which brush best suits their hair type or what they should ask their hairdresser for to get the perfect ombre look.”

Even if Elin now works slightly less, she is never entirely disconnected from her role as a hairdresser.

“My biggest fear is that someone takes a picture of me on the underground, with gross hair. I’ve got no issue with not having makeup on, but my hair has become my trademark, after all. It has to look decent, at least when I’m out the house. It’s lucky that my readers don’t see me when I’m out in the forest with Torsten (her pug) or lounging on the sofa eating crisps in front of the TV...”

And the future, what are her plans for that, then?

“I’ve been thinking a lot about what I want to do next, but I’m also happy with my life the way it is. Should I start my own salon? My own brand?

Create a hairdressing emporium? Who knows. I want to continue working with hair, and develop my blog. I’m already becoming more flexible and I want to try to make it even more personal and inspiring.” ¶

3 tips for young female entrepreneurs

1 2 3

Ensure that you are really good at what you do. Knowledge is power.

Follow your gut feeling and only do what you think is fun.

Work really hard.

All dreams can come true, but it’s only you who decides how and where the dream will happen.

ROOTS MAGAZINE • 23

CANCER KREFT

KRÆFT

Først når håret begynner å falle av, blir sykdommen synlig for omverdenen.

Med en profesjonell hårerstatning kan du unngå at noen oppdager håravfallet, slik at i hvertfall de synlige uttrykkene for sykdommen holdes i bakgrunnen.

Våre parykker gir deg hjelp til å dekke både det psykiske og kosmetiske behovet som fremtrer ved håravfall.

Du vil føle deg mer vel etter behandlingen med våre parykkers spesielle egenskaper og den spesielt høye kvaliteten i utførelsen, er du er garantert best mulig brukskomfort.

Myke monteringsdeler med fløyelsbesetning skåner hodehuden, som er ekstra følsom og belastet ved kjemoterapi.

Parykkene er dessuten helt naturtro og lette.

Når det gjelder fasong, farge og passform, kan vi tilfredstille alle ønsker.

Med vår erfaring som spesialister på hårerstatning og det store utvalget innen parykkmodeller, finner du garantert parykken som passer for deg.

Som fagspesialist gir vi deg gjerne råd om hvilke parykker som passer til din type, og bidrar med all veiledning og hjelp i forbindelse med dine valg.

#fuckcancer

www.ruhs.no

Flowers, loose locks and light fabrics. Find the power of nature with boho chic.

Elin Kero & Emelie Ohlsson HAIR Hairtalk STYLING Linn Winolf PHOTOGRAPHY

BOHO

POWER

Amanda HAIR: Hairtalk colours No 5, 55 cm; No 4, 55 cm; No 8, 40 cm; No 55, 40 cm.

Amanda’s own hair is dyed with Revlon products. A warm dark shade at the roots with 4/3 and shading with 8/01 on the bleached lengths.

To match her curly hair, we worked with our permed hair; available on special order.

CLOTHING: Top, €190, For Love & Lemons. Shorts, €90, OneTeaspoon.

28 • ROOTS MAGAZINE

Caroline and Michelle CAROLINE, HAIR Hairtalk colours No 6, 55cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm.

Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a touch of wheat-blonde.

CLOTHING: Top, €80 Chaser. Skirt, €140, Free People. Shoes, Vintage Boots.

MICHELLE, HAIR: Hairtalk colours No 2, 55 cm; No 3, 55 cm; No 613, 55 cm. Here, we’ve coloured No 613 with Evo Fabuloso Pro, platinum and blue to create grey effects in her hair.

CLOTHING: Fur, Vintage. Shoes, €300, Unif.

ROOTS MAGAZINE • 29

Caroline HAIR: Hairtalk colours No 6, 55 cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm. Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a touch of wheat-blonde.

CLOTHES: Top, €80, Chaser.

Choker, €90, Vanessa Mooney.

Pendant Necklace, €140, Vanessa Mooney.

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Anna HAIR: Hairtalk colours No 613, 40 cm; No 613+, 40 cm.

‘Unicorn colours’: All hair is coloured using Fabuloso Pro Stylist in four different mixes. Blue: conditioner base + blue.

Green: conditioner base + green. Pink: conditioner base + red.

Lilac: platinum + violet + conditioner base.

ROOTS MAGAZINE • 31

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Pernilla HAIR: Hairtalk colours No 23, 40 cm; No 20, 40 cm; No 8, 40 cm; No 24, 40 cm; No 25/8, 40 cm. For a speedy and super gentle colour, the roots were coloured using Evo Fabuloso Pro, yellow + blue + chocolate + violet conditioner base.

CLOTHES, LEFT: Top, €95, Free People.

ROOTS MAGAZINE • 33

Caroline HAIR: Hairtalk colours No 6, 55 cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm. Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a of wheat-blonde.

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Michelle, Olivia, Amanda, Caroline MICHELLE, HAIR: See page 11. CLOTHING: Top, Vintage Tank. Shorts, €90, OneTeaspoon.

OLIVIA, HAIR: See page 12. CLOTHING: Dress, €160, Free People.

AMANDA, HAIR: See page 10/39. CLOTHING: Top, €190, For Love & Lemons. Shorts, €90, OneTeaspoon.

CAROLINE, HAIR: See page 11/25/38. CLOTHING: Skirt, SEK €140, Free People. Top, €80, Chaser.

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MICHELLE, CLOTHING: Dress, €170, Free People.

AMANDA, CLOTHING: Dress, €240, Free People.

CAROLINE, CLOTHING: Dress, €200, Free People.

OLIVIA, CLOTHING: Dress, €240, Free People.

ROOTS MAGAZINE • 37

Michelle HAIR: Hairtalk colours No 2, 55 cm; No 3, 55 cm; No 613, 55 cm. Here, we’ve coloured with No 613 with Evo Fabuloso Pro, platinum and blue to create grey effects in the hair.

CLOTHING: Dress, €170, Free People.

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Olivia HAIR: Hairtalk colours No 23, 55 cm; No 613, 55 cm; No 20, 55 cm; No 6, 55 cm; No 25/8, 40 cm.

We’ve coloured Olivia’s own hair using Revlon products. To get the depth at the roots, we’ve coloured using 8/1 + 0/12, finishing with 5 mins shading on the lengths with 9/01 + 10/02. On the extensions we used Color Plus shades to create a cooler tone that matches her own length. CLOTHING: Dress, €350, For Love & Lemons.

ROOTS MAGAZINE • 39

Amanda HAIR: Hairtalk colours No 5, 55 cm; No 4, 55 cm; No 8, 40 cm; No 55, 40 cm. Amanda’s own hair is dyed with Revlon products.

A warm dark shade at the roots with 4/3 and shading with 8/01 on the bleached lengths. To match her curly hair, we worked with our permed hair; available on special order.

CLOTHING: Dress, €240, Free People.

40 • ROOTS MAGAZINE

Caroline HAIR: Hairtalk colours No 6, 55cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm. Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a touch of wheat-blonde.

CLOTHING: Dress, €200, Free People.

ROOTS MAGAZINE • 41

Minna HAIR: Hairtalk colours No 613/18, 40 cm; No 613, 40 cm. CLOTHING: Top, Vintage.

Trousers, €120, Free People.

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Minna och Alva MINNA, HAIR: See left page. CLOTHING: Top, Vintage. Trousers, €120, Free People.

ALVA, HAIR: Hairtalk colours No 613, 55 cm; No 613+, 40 cm. CLOTHING: Cape, €170, Somedays Lovin.

ROOTS MAGAZINE • 43

Caroline HAIR: Hairtalk colours No 6, 55cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm. Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a touch of wheat-blonde.

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Always in movement, always ready. Plaits and sporty details get you ready for summer.

PHOTAGRAPHY Elin

Kero & Emelie Ohlsson HAIR Hairtalk

STREET

STYLING Linn Winolf

46 • ROOTS MAGAZINE

SMART AMANDA, HAIR: See page 55.

ROOTSSee MAGAZINE CAROLINE, HAIR: page 51.• 47

Michelle HAIR: Hairtalk colours No 2, 55 cm; No 3, 55 cm; No 613, 55 cm. Here, we’ve coloured No 613 with Evo Fabuloso Pro, platinum and blue to create grey effects in the hair.

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I N S P I R AT I O N

ROOTS MAGAZINE • 49

Olivia HAIR: Hairtalk colours No 23, 55 cm; No 613, 55 cm; No 20, 55 cm; No 6, 55 cm; No 25/8, 40 cm. On Olivia’s own hair we’ve coloured using Revlon products. To get the depth at the roots, we coloured using 8/1 + 0/12, finishing with 5 min shading on the lengths with 9/01 + 10/02. On the extensions we’ve used Color Plus shades to create a cooler tone that matches her own length.

50 • ROOTS MAGAZINE

Caroline HAIR: Hairtalk colours No 6, 55cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm. Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base.

This gives the hair great shine with a touch of wheat-blonde.

ROOTS MAGAZINE • 51

Denise HAIR: Hairtalk colors Nr 613/18, 40 cm; Nr 613, 55 cm. The roots are coloured with Revlon, a dark grey and purple tone, colours 4/11+44/20. The rest of the hair and the extensions are coloured with Evo Fabuloso Pro conditioner base + red.

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Janni HAIR: Hairtalk colours No 613/18, 25 cm; No 613, 25 cm.

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Amanda, Michelle, Olivia, Caroline AMANDA, HAIR: Hairtalk colours No 5, 55 cm; No 4, 55 cm; No 8, 40 cm; No 55, 40 cm. Amanda’s own hair is dyed with Revlon products. A warm dark shade at the roots with 4/3 and shading with 8/01 on the bleached lengths. To match her curly hair, we worked with our permed hair; available on special order.

MICHELLE, HAIR: Hairtalk colours No 2, 55 cm; No 3, 55 cm; No 613, 55 cm. Here, we’ve coloured No 613 with Evo Fabuloso Pro, platinum and blue to create grey effects in the hair.

OLIVIA, HAIR: Hairtalk colours No 23, 55 cm; No 613, 55 cm; No 20, 55 cm; No 6, 55 cm; No 25/8, 40 cm. On Olivia’s own hair we’ve coloured using Revlon products. To get the depth at the roots, we coloured using 8/1 + 0/12, finishing with 5 min shading on the lengths with 9/01 + 10/02. On the extensions we’ve used Color Plus shades to create a cooler tone that matches her own length.

CAROLINE, HAIR: Hairtalk colours No 6, 55cm; No 8, 55 cm; No 25, 55 cm; No 613, 55 cm; No 8/3, 40 cm.

Minis No 8/3, 40 cm; No 613, 40 cm. For the lightest shades, we’ve coloured using Evo Fabuloso Pro, lilac + blue + brown + yellow conditioner base. This gives the hair great shine with a touch of wheat-blonde.

ROOTS MAGAZINE • 55

THE MANUAL Knowledge

•

Technology

•

Tips

•

News

HOW TO DO

BOXERBRAIDS Plaits discovered in the fields,now in the party marquee.

MODEL Caroline

Sjöström

56 • ROOTS MAGAZINE

Stephanie Falk Elin Kero

STYLIST

PHOTOGRAPHY

LET YOUR HAIR RELAX! The aim is for your hair to be in its natural direction of growth overnight, so take out all styling before you go to bed. It is OK to have your hair in a low plait or ponytail. Brush through your hair to get rid of any tangles and to distribute the hair’s natural oils through the lengths.

A cool shower is the thing A common cause of dry hair is that we are taking our showers too hot.

Hot water dries out the body’s natural oils. Turn down the heat in the shower and finish off by rinsing your hair in cool water (or purely cold if you can cope!). The cold temperature closes the hair cuticle and makes each strand less rough. Both your skin and your hair with thank you for your cool showers (and you’ll save energy, too).

M 1

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aking two plaits, beginning above the temples, running round the ears close to the scalp, and down the neck, has long been a practical way to get long hair to stay in place whilst you work. In modern times, when back-breaking work out in the fields has been replaced by sweating at the gym, basketball courts and boxing rings, the plaits fulfil the same function.

In recent years, ‘boxer braids’ have been more commonly seen, on catwalks, streets and in nightclubs, where it has gained attention for its tough elegance.

Stephanie Falk, technician at GHD, trains hairdressers in styling and has taught her method of plaiting to many others.

“It looks harder than it is, but it is simply a threestrand French braid, inverted (called a Dutch braid), as it’s more effective that way,” she says.¶

Boxer braids in six steps Begin by sectioning the hair in two from a centre parting. You can spray it with hairspray before you start, if you want better control of any flyaway strands.

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Begin plaiting by taking an equal small section from each side, to create a triangle starting at your front hairline. Divide this into three.

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The Dutch braid effect is achieved by plaiting the hair from underneath instead of on top, as in a French braid. Take a bit more hair in each strand pass, ensuring that the new sections lie at a right angle to your parting. It’s also key to maintain a tight grip on the plait as you make it, so that it’s not too loose.

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Continue plaiting so that all the hair is included, use more hairspray if there are any flyaways. Finish the plait around seven centimetres from the roots. Repeat steps one to four on the other side of your head.

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Once both plaits are done, they may actually look ‘too good’. You can use your fingers to ‘rough up’ the plaits to make them look more natural or even messy. Begin at the bottom and tease the edges of the plait so that some of the unplaited hair comes up above the plait. Work your way up the plait in the same way until you have achieved the look you want. You can go back and adjust it if needed.

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Perfect plaiting! Ready for a work shift out in the field, ten rounds in the boxing ring or for a top-notch party.

ROOTS MAGAZINE • 57

Massaging your roots is great

The Manual

Take a few minutes when washing your hair to massage your roots and scalp. This stimulates the follicles and allows your hair to grow better.

BY Emma

D Markovic Elin Kero MODELL Caroline Sjöström STYLING Jenny Hjalmarsson PHOTOGRAPHY

Fantastic leather bag from LA-based Anine Bing. Autumn will see large bags as the latest fashion. Bunch it up and carry it as a clutch, Anine Bing, €690.

Leather bow-tie. Jenny sells different types of ties, belts and bow-ties in her store, by order only. From €80.

Stilista styles For autumn we’ll see even more of the feminine look but with a slight touch of masculine, clean design.

Classic trench in three parts. Jenny’s best purchase in a long while. Can be either a trenchcoat, a waistcoat or a short jacket. Malene Birger, €540.

F

ashion in Copenhagen and Paris is currently blooming, and they are two cities which really inspire fashion stylist Jenny Hjalmarsson Boldsen. Details play a huge role for her when she’s styling her clients: “I’m very attentive to detail. Something has to stick out and be different – it could be a colourful rose on a collar, or a leather detail. Something has to happen.”

Suede is the central detail for autumn, after leather has dominated for a while. But Jenny thinks a combination of suede and leather is perfectly on point for autumn: “I’m very much for using clothes as you buy them, and not just using them for a single season.”

Details that stand out from the whole outfit are exactly right for autumn. Picking out colours on clothes can also give a great twist when the nights start drawing in.

Neck adornments like flowers or rosettes are popular and it’s super simple to tie a leather cord round your neck to get the right look. This season’s bags are ideally large, and not carried in the classic way.

“It’s a great look to take a large bag from summer and carry it more like a clutch.

58 • ROOTS MAGAZINE

Shirt, Mbym, €60.

Comfortable pumps with a small heel can do a lot for your figure. Break out with a splash of red or other quirky detail on your shoes. Marie Monin, €450.

Suede trousers. Autumn will allow trousers to be a bit shorter; just above the ankle.

Stand, €390.

Advertorial by Hairtalk

From short hair to long curls in about an hour. Elin gets a Hairtalk Hairware on the top and extensions in the neck.

A change for life Hairtalk hairpieces are usually for glamorous events.

But for those who lose their hair due to illness or radiation therapy, they can be life-changing.

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reatment for leukaemia made Elin loose her hair. Prior to finishing school in spring, she took a break from her chemo to let her hair grow enough to be able to wear Hairtalk extensions. For Elin, this meant being able to celebrate the end of her exams with her self-confidence where it should be.

Hairtalk’s Louise Granström was responsible for fixing Elin’s party hair.

Louise, who herself had suffered hair loss due to the autoimmune disease alopecia, knows how it feels to once again be able to decide exactly what hairstyle you want: “Your hair is a huge part of who you are. I also think it has a positive mental effect on how you feel when you see yourself in the mirror with a proper hairstyle.”

Hairtalk is the only type of extension

that can be put into very thin or short hair. This is partly because the patented tape has been developed to sit in the hair comfortably and the client’s own hair can rest, and partly because Hairtalk hair has no silicone treatment making it heavy and damaging to the wearer’s own hairline. Once Elin had taken a break in her chemo treatment, only 3–4 centimetres hair length was needed to achieve her dream hairstyle.

Louise began by adding in Hairtalk extensions in different tones, creating a natural base. A Hairtalk Hairware was added to her crown - a sort of ‘hood’ that is taped or clipped securely into the existing hair.

“Hairware is a fantastic thing. It’s made of a breathable material that doesn’t make the wearer feel too hot,

you can see the wearer’s roots through the net which makes the overall look very natural. Thanks to the clips, it can be worn or removed as you like,” says Louise.

Over summer, Elin will have a further chemo treatment and her own hair will fall out again. But as soon as her own hair has started to grow in autumn, Louise is waiting to give Elin Hairtalk again.

“Hairtalk is not just about fashion, but also a way of helping people in difficult situations. It brings out their own personality again and makes a difference to their lives.” ¶ Those who have lost their hair due to alopecia, cancer treatment or other causes may be entitled to a grant for wigs or similar, such as Hairtalk. Contact your local authority to discuss your options for where you live.

TAKE THE FIRST STEP TOWARDS FANTASTIC HAIR – SCHEDULE A

FREE CONSULTATION Hairtalk extensions is the world’s most gentle hair extension method.

We believe your hair deserves only the best, that’s why we work exclusively with Scandinavias leading hair salons.

Ask your hairdresser or find a salon close to you at www.hairtalk.se

ROOTS MAGAZINE • 61

ADVERTORIAL

Elsk dit hår... hele sommeren!

I de lange vintermånedene går vi og lengter etter solens varme, og når de første solstrålene som kommer om våren, er man ofte litt for treg til å komme seg ut og nyte det. Vi elsker sol og sommer, varmen og gløden vi får, men spesielt om sommeren kan det være vanskelig å opprettholde hårets glans fordi sol, salt og klorvann kan tørke ut og skade håret.

Heldigvis er det hjelp å få med de nye Kerasilk produktene.

Kerasilk produktene er utviklet med tanke på at alle kvinner fortjener å elske håret sitt, hvilket er gjort mulig med de fire segmentene i serien - Repower, Reconstruct, Control og Color.

KERASILK REPOWER ”I Repower Volume segmentet vil jeg anbefale å prøve vår nye Dry Shampoo.

Produktet er perfekt til de dager hvor du ikke har tid eller mulighet til å vaske håret. På den måte sliter du heller ikke så mye på håret siden håret blir frisktet opp uten bruk av vann.”

Kerasilk Repower segmentet inneholder både keratin og elastin som gjør håret mykt og forbedrer hårets elastisitet noe som gjør dette segmentet spesielt velegnet til fint og tynt hår.

Med Kerasilk sitt unike innhold av keratin og silkeproteiner (som navnet antyder), er produkter spesielt egnet til å tilføre ekstra pleie til tørt og solskadet hår. I tillegg har produktene spesielle gjenoppbyggende og reparere egenskaper, noe som kan få et ekstremt slitt hår til å se sunt og glamorøs ut.

Kerasilkserien inneholder i alt hele 25 produkter, så vi spurte Goldwells nordisk Education Manager, Daniel Blomqvist om å utnevne ett produkt i hver av de fire segmenter han vil anbefale å bruke både under og etter sommeren.

KERASILK COLOR ”Å kunne føne håret uten å være bekymret for å tørke det ut er jo alles drøm. Med Color Blow Dry Spray går drømmen i oppfyllelse siden produktet har en fargebevarende effekt og gir en perfekt glans.”

Kerasilk Color segmentet består i alt av 6 produkter som alle inneholder tamanu olie, en kjent ingrediens fra polynesiske skjønnhetritualer som tilfører ekstra næring til både hud og hår.

KERASILK RECONSTRUCT ”Spissene avslører lett om håret er sunt og glansfult eller slitt og ødelagt, spesielt nå i sommervarmen hvor spissene fortere tørker ut.

Nye Split Ends Recovery Concentrate er derfor det perfekte redskap til deg, som slitter med slitte tupper i løpet av sommeren. Konsentratet binder spaltede spisser sammen igjen ved hjelp av teknologien fra HyaloveilTM.” HyaloveilTM stammer opprinnelig fra hudpleieindustrien bedre kjent som hyaluron. Ingrediensen er kjent for fuktighetsgivende og beskyttende effekt.

KERASILK CONT

ROL

”Kerasilks Ric h Protective O il er et fantastisk produkt å ha m ed i vesken gjenno m sommeren fo å vedlikeholde r et sunt og glan sfullt hår.

Produktet inne holder varmebeskyttelse og er spesiellt beregn et til br usete og uh ånterbart hår.”

Kerasilk Contr ol er også kjen nt for segmentets pr ofesjonelle Ker atin behandling, so m glatter ut og fjerner brus i opp til 5 mån eder.

Kerasilk forhandles i frisørsalonger hvor det også tilbys Kerasilk salongkur og keratinbehandling.

Finn nærmeste salong på www.goldwell.no/salon-finder

The Manual

No to metal

Ideally, you need to use hairbands and hair ties without any metal, as it damages your hair.

Turn your hair pin!

Or not?

Are you one of those who turned around your hair grips once it had spread across social media that we’d all been using them the wrong way up, or did you carry on as you had always done?

Or do you have no idea what we’re talking about? Never mind – no need to panic. The hair grip/bobby pin issue pops up now and then, and is essentially the fact of whether the flat side should be closest to your head, or the wavy side.

Hairpins and grips became a necessity in bathroom cabinets around the 1920s when the bob haircut became popular (the ’bob’ is why they are also known as bobby pins), but were already in existence in a different form at the end of the 1800s, thanks to a Parisian by the name of Luis Marcus.

Those who have changed to the wavy side down maintain that this is how the grip was meant to be used, and that it has revolutionised their hairstyling life. Our tip is to simply test what suits your style best.

Other hair grip tips: • They are springy for a reason, so don’t bend the two ends apart too much when you put it in your hair.

• The rubber blobs on the ends are to protect your hair – throw away the hair grip if the rubber grips have been lost.

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The GHD Curve Creative Curl Wand is tapered to an oval tip, and maintains a constant temperature of 185 degrees. Hold the wand in one hand and the root of the strand in the other hand, and wind up the strand from the roots down to the tips.

This allows the inner part of the hair to be the hottest and keep its shape better. Aim the wand tip down and forwards. Allow to heat for five to eight seconds before releasing and repeating on another section.

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HOW TO DO

BEACH WAVES The gorgeous curly and tousled styling that looks like it’s taken a whole day at the beach? It can be yours in 15 mins with the right technique and a good curling wand.

MODELL AND STYLIST Stephanie

Falk

PHOTOGRAPHY Emelie

Ohlsson och Elin Kero

Beach Waves in six steps Spray the whole hair with a heat protecting spray. Here we’ve used GHD’s Curl Hold Spray that not only protects against the hot temperatures, but also gives a texture as if you’ve been in salt water. A few pumps of Rootfilling Spray also works here, as it is also heat-protecting.

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The secret to the success of this style is dividing up the hair into sections and using a high capacity curling wand. Divide your hair into two sections down the middle, then divide each of these into an upper and lower. Clip the upper sections out the way.

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Use the curling wand to curl small sections of hair, beginning with the hair closest to the neck and working forwards (put the curled hair over your shoulder so that it is not in the way). Curl sections in different directions; some backwards and some forwards. Take different amounts of hair in each section, and feel free to leave some uncurled pieces in different lengths – mix it up for variety and a genuine beach feel. Once you have reached the hair at the very front, you’ll need to curl this backwards to open up the face.

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Undo each clipped section as you go, curling each before moving on to the next. Make sure you have curled all sections.

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Once you’ve finished, allow the hair to cool down so the curls stay in place. Bend forwards so all your hair is to the front, and spray with hairspray. Gently run your fingers through to separate a few strands. Finish with a little more Rootfilling Spray and use your fingers to make your hair look a bit more ‘undone’.

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Done! Now all you need to do is look beach fabulous.

6 to 8

weeks is the ideal time between hairdresser appointments. The most important thing about having a regular haircut is to get rid of the split ends. A split end can spread and split up the hair strand, and will often progress faster than hair grows, at around a centimetre per month.

Merethe knows Hairtalk’s expert answers any questions you may have about hair.

Email your queries to merethe@ruhs.no

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No limits for long hair 5

HOW TO DO

CONTOURING Hannah Lennartsson, hairdresser and makeup artist at Fåfäng Sthlm/Örebro, does a fairly restrained version of contouring with both creams and powders.

“Creams make it more long-lasting. If you want a more dramatic effect, just add more product.”

Use a primer to even out the skin and to ensure the makeup sits better. Add the right shade foundation using a sponge to give a more even finish.

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Now we can start highlighting, by adding a light concealer on the parts we want to bring out. I’m adding it under the eyes, on the cheekbone from the nostrils to the temples, down the centre of the nose from between the eyebrows and a little on the chin.

I’m using a brush to add it on and a sponge to blend it out.

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Time for shading with a cream that is two shades darker than your

foundation. Add this cream so that it contrasts with the concealer; so under the cheekbones and temples, on the sides of the nose and along the jawline.

Blend with a sponge – you can dampen the sponge to make it a bit easier.

4

Fix it with a transparent powder.

The last touch is a shimmery highlighter higher up on the cheekbones for a sun-kissed look.

5

MAKEUP/MODEL HANNAH LENNARTSSON PHOTOGRAPHY EMELIE OLSSON

Of course you need to condition Shampoo opens up the cuticle layer to clean, and conditioner seals it again. Without conditioner, each strand would stay open and lose moisture, shine and would more easily attract dirt. To help conditioner do its job, ensure your hair is towel dry before applying (don’t rub, just squeeze out excess water with the towel). This gets rid of the water and allows the conditioner to stay in place. Remember that some types of conditioner shouldn’t be used on the roots, but just the lower threequarters of the length, whilst other brands contain ingredients designed to also care for the roots. Check with your hairdresser if you are unsure.

Is Hairtalk hair straight or curly?

MERETHE: All hairtalk hair comes with its own natural type - nothing has been done to the hair structure itself. The type will vary from packet to packet, but just like any other hair, you will need to use tools and product to style it exactly as you want it.

Can I go in the sun with extensions?

ANSWER: Of course you can. But as 6 you protect your hair always, we recommend from direct sunlight, chlorine and salt water. Strong sunlight makes hair dry and porous, meaning the hair is more susceptible to impurities from the water and air. Use special hair sunscreen - there are also moisturising versions available. A sun hat or shawl is a good idea, just like the old rule of thumb that - if you are somewhere where you’d only drink bottled water, then you should also use an intensive conditioner before your shower or bath.

“Strong sunlight makes hair dry and porous.”

Why am I being encouraged to use special hair products?

ANSWER: Hairtalk products have been developed especially for use on extensions. They provide a specific level of moisture that is more longlasting than other moisturising products.

How long does my own hair have to be before I can have extensions?

ANSWER: Your own hair only has to be 3–4 cm long to have Hairtalk extensions, and it doesn’t have to be particularly thick either. Practically speaking, it is easier the longer your hair is, both to affix and to get a full-looking result.

Merethe Aasheim is a technician at Ruhs AS, the Norwegian partner in Hairtalk Scandinavia. Send your queries about hair and extensions to merethe@ruhs.no.

ROOTS MAGAZINE • 65

The Manual

Hold off with the dry shampoo!

Dry shampoo sucks out the grease from your hair, and if you use it before styling with heated tools, the hair won’t react as well, and the grease will end up on the tools. So style first, let the hair cool down, then use dry shampoo.

A hairdryer used to be mostly a matter for barbers, where hairdressers gave men waves in their hair using a hairdryer and comb.

Women who wanted curls in their hair used rollers.With the old style dryers, the suction was on the side, which worked on short male styles, but long hair got in the way.

Tips!

Too high a heat will damage your hair. Always use some sort of heat protection in your hair before you blowdry, or allow time to dry your hair at a lower temperature. Also worth remembering is: hot air shapes and dries; cold air sets it in shape.

A sensation in the salon The hairdryer is probably one of the hairdressing industry’s most obvious tools. But it hasn’t always been the case.

BY Peder

A

lexander F. Godefroy is said to be the person who invented the hairdryer, and his invention was installed in a salon in France as early as 1890. At that time, the hairdryer was not electric, but was heated by a gas oven.

Neither was it hand-held – the customer put their entire head in Godefroy’s device.

This is also similar to ladies’ hairdressing, as late as the 1980s – women would sit for hours with their head in a hood dryer, to dry and fix their

66 • ROOTS MAGAZINE

Edvinsson PHOTOGRAPHY akg-images/TT

style around rollers. The first handheld and electric hairdryers were around as early as the 1920s. Naturally these were revolutionary for the industry, although they were not particularly effective – there weren’t many that measured a power output of above 100 watts, compared with today’s devices of around 2,000 watt – and the majority of them were used for making waves in men’s hairstyles.

The person who changed all that was the legendary hairdresser Vidal

Sassoon, who began using handheld hairdryers on women’s hair in the 1960s. Many in the industry simply laughed at him for using a dryer, but when Vidal and his hairdressers toured and showcased how it worked, the device became a sensation, including in Sweden. Following this, everyone wanted to work with hairdryers, and it eventually became more common to have your own at home. Suddenly it no longer took a whole afternoon to get the perfect style.¶

Gorgeous hair is the best revenge

NO 00 2016

ROOTS MAGAZINE www.hairtalk.dk | www.hairtalk.no