Haiwen DENG 邓海文 DATE OF BRITH: 30. APR.1984 TEL: +86-13764360313 EMAIL: DHW2004N1@163.COM ADD: SHANGHAI, CHINA
E
DUCATION BACKGROUND
Master
of Idustrial Design Engineering
Mar 2013-now
Master Design and Innovation College Tongji University
Sep 2015-Feb 2016 Exchange study Integrated Design TH Koeln Germany Sep 2003-July 2007 Bachlor Fine Art of Gollege Shanghai University
w
ORKING EXPERIENCE
7+
Years Sep 2014-Apr 2015 Senior Interior designer, Engineer International Research Institute of ArchitectureďźˆRIA) Jul 2007-Sep 2014 Interior designer, Engineer Shanghai Construction Decoration Design(group) co.,ltd.
s
OFTWARE PROFECIENCY
Autocad Sketchup Adobe Suits Mircosoft Office
Operation system
F
ROFESSIONAL SKILL
WINDOWS/MAC
Interior Design Interior Design Sustainable Design Service Design Design Strategy Design Thinking Sketch
L
ANGUAGE PROFICIENCY
Bilingual Chinese English Shanghainese
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.� Steven Jobs
RESEARCH & SRATEGY DESIGN for
Community Commerce of Vanke
COMMERCIAL OFFICE HALL DESGIN for
ShiBei CO.,Ltd.
IDENTITY SYSTEM DESIGN for
AutoBund Company
RESTARUANT DESIGN for
China Foreign Exchange Trade System(CFETS)
HISTORICAL BUILDING RENOVATION DESIGN & INTERIOR DESIGN for
Yangtze Boutique Hotel
OFFICE HEADQUARTER DESIGN for
SHAEE
SELETED DESIGN CASE
RESEARCH & SRATEGY DESIGN for
Community Commerce of Vanke
This research and strategy was aimed to solve the current issue exist in abundance in the communities in China. As we all know, there are increasingly living quarters have been building in the outskirts of the city in China with the development of urbanization. Simultaneously, a large amount of people migrated from downtown to countryside with this phenomenon, which raise a lot of social and economical issues without our expectation. Directed by Prof. Cao, the team members and I researched and analysed a large amount of background investigation in several influential residential districts in Shanghai. And we further explored the social phenomenon were arised from them and analysis their reason. Additionally, we acquired the experience from develped countries, such as Japan and Singapore, as our reference. Through generating the brand-new model of community commerce, we ramped up this new strategy to this issue. 2
Vanke is one of t
the biggest real estate corporation which primarily explore the residential real estate property in China
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?
Community Commerce
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Supermarket
Stores locate at the ground floor of the apartment
This photo shows the tyipical commerse commercial located at the one of the residence area in Shangahi.
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Friends/Family Meeting
Party
Restaurant Cafeteria Pub Saloon
Living Room
Nap
Entertainment
Breakfast
Cuisine
Convenience Store Mess Caffe Bar Kiosk Market
Drink & Chating
Friends Meeting
Working
Studying Room
Spatial Extention
Kichen
Convenience Store Mess Caffe Bar Book Store Newspaper Standing
Reading Sunbathe
Excerise
Gym Launtry Shop Dry Cleaner Flower Shop Varity Store
Balcony
Plant
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Housework
Community Commerce
Daily Necessities Business
Recreational Space & Selfmotivated Activities
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The Stragety of Community Commerse Modle for Vanke
Community Commerce
Community Service
Inhabitant Self-Service
Traditional modle
Vanke modle
Emerging modle
People looked for the community commerce
The commerce severving are offerd by the goverment and the real estate comapny
Community residence operate the selfservice system with encouraging and assisting from the goverment and real estate company
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General layout of three typical modules to the commuity commerce Modle of 8000m2
4200x8400x3900mm
Every single standard unit
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Modle of 5000m2
Modle of 1000m2
Supermarket Eeducational Space Convenience service Community service Catering Service
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COMMERCIAL OFFICE HALL DESGIN for
ShiBei CO.,Ltd.
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Through refering and combing the features of the orignial architectural scheme, I penetrated the natural factors into the original space in order to generate the concise and fashionalbe visual symbol in the interior enviornment.
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Lift Hall
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white oak
Aluminum board
White oak
Gery marble
Serpeggiante
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background wall
floor pattern
Natural
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Artifici
ial
The natural lighting is relatively
and delicated comparision,
shortage at the orignial architectural
finally, I selected the one of the
space. Meanwhile, the L form's
options assembled the luminious
layout is also comparatively tough
wall to the major backgroud as
for me to arrange the recepition desk
my finial scheme. It not only
and organize the crowd flow when
solved the shortage of the
I initially accessed to this layout.
original space, but guide of the
Through several layout arragement
crowd flow.
Biomimicry
Outcomes
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IDENTITY SYSTEM DESIGN for
AutoBund Company
Autobund is a automobile repairing brand which was created by SACI in order to integrated the Auto repairing market in China. Their service is various from the traditional 4s shop, in which the two of the 4s, such as spare parts and service, were refined in order to enhance the core concept of this brand. I meticulously researched the current circumstance of the auto repairing market in China and refered the example of the developed country before I embarked on the project. By mean of statistical analysis and innovative design, our team member and I created a brand-new visual indentificaiton for this brand. 18
Autobund is a auto reparing chain brand created by SAIC Motor(SAIC Motor is the largest auto group in China), which devote to the vechile maintancing and repairing.
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What the most incrediable thing was these projects were not only based on the same city, their stores are distibuted at the various location in China. and what even troublesome issue for me was I hadn't met the exact same store when I did the fieldtrip. So firstly, I classified the hundreds of stores into the several typical catagories and compared the characteristics from them. And then, I visulized the brand VI into the
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sapce and made them easy for people to idenify. Meanwhile, I modularized the interior space and furnitures, which made them relatively be adapted and could be earily duplicated. Apart from the space planning and furiture designing, additionally, I depicted the customer servise flow, which standardized the service flow in the auto repairing store in order to improve the customer experience and satisfacton.
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The Investigation of The Existing Auto Repairing Store
Courtyard type 1
Assistant room Workshop Exhibition&office
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Courtyard type 2
Along-s
street style
Standrad type
Window-like type
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customer guide
Entering into the repairing center
waiting area
self-check
common desirable
check in
fast desirable
Phrase I
vehicle waitingrepairing zone
Phrase II
vichile precheck
minor vichile fault
quick fix service
or
vechile fault suspense
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common fix service
wait for notification
inform
repairing waiting
leave off
check-out
or recreational area
waiting
vichile mechanic repairing
Phrase IV
Leave off
freedback
freedback
Phrase III
maintenance completion
e
Customer Flow Diagram for Auto Repairing Store 25
RESTARUANT DESIGN for
China Foreign Exchange Trade System(CFETS)
The purpose of this building was designed to cater food and beverage serivice for their employees and their customers. The organization of the people flow line was the biggest challenge for me in this project due to the original office attribution. Therefore,I replaned the people flow line and redivided the different functional area in this projcet as one of the vital design strategies. For offering the relaxed and comfortable ambience in the restaurant enviornment, I chose the white oak wood as the major material, cooperated with the grey vetrified tilesďźŒwhite artifical stone, white aluminium broad, etc for achieveing the cosy atmosphere. 26
3rd floor
2nd floor
1st floor
stream of people vertical transportion(FOH) stream of meal delivery vertical transportion(BOH) restaruant cuisine office
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Granite
Artifical
Aluminum board
Metal net
Staff Restaurant
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Staff Restaurant Corridor Lift Hall (From left to right) 30
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HISTORICAL BUILDING RENOVATION DESIGN & INTERIOR DESIGN for
Yangtze Boutique Hotel
Yangtze hotel is a outstanding historic building in protection, which was built in 1934. It was difficulty for me to redefine and renovate this old age architecture due to the historic and cultural value from it. The interior design development had been strictly carried out in order to obey and respect the original features of this building. For example, the modern facilities installing and debugging had been delicately concealed in case of breaking any decorated detail belonged to the original architecture. 32
2.3km
2.3km
Jin'an CBD
km
Lujiazui CBD
0.2k
15km
m
1.5
The Bund
Hongqiao Transportation
People Square
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1930th
1920
1930
1980th
1940
1950
Yangtze hotel was opened for business in 1934
Yangtze hotel was renamed as the Shengjiang hotel
Yangtze hotel had been built in 1931.
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1960
1970
Th had co re
1990th
1980
1990
he architecture d been done a omprehensive enovation in 1978 Yangtze hotel was recoverd its original name in 1988
2000
2010
The architecture body was painted with real stone paint and the interiors space was made a comprehensive transformation in1997
The architecture was renovated again in 2008
The History of Yangtze Hotel 35
The historical coating of Yangtze Hotel
1
Natural stone coating
2
Elastic co layer of Na stone coa
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Milk white coating
4 6
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5
C
Black brick wall
Accoding to the research and analysis of a large amount of historical pictures and coating test during the stage of field survey, the historical coating layers, which were painted in various ages, were found.
oated atural ating
Pale flesh colour coating
Cement mortar coating
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This picture was picked from the official website of Yangtze Hotel.
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Some architecture details, through comparing to the historical blueprints, have been recoverd its original taste.
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Italian Resturant Delux King Room Chinese Resturant Stair Hall Japanese Resturant
(From left to right, then top to bottom) 40
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OFFICE HEADQUARTER DESIGN for
SHAEE
As the impression of the traditonal goverment official enviroment, it delivered us the image of solemn, fairy, even apathy, which usually make a large amount of people afraid to communicate with govermental staff. Due to this account, in this project, I broke their original spatial figure and penetrate a brand-new spacial visual indentification into the govermental official environment in order to gradually transfer the people's traditional impression to the Chinese goverment. My concept of the interior deisgn was inspired from the Zen spirit. So I elaborately picked the elegant colour and cosy texture material as the general spatial tone, such as the oak and liene, in order to deliver the spatial traits.
Shanghai United Assets and Equity Exchange(S
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SHAEE) is a institution approved by the Shanghai municiple goverment.
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Lecture Hall (left) Meeting Room(right)
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Entrance Hall Dining Room
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OTHER PROJECTS' EXPERIENCE Educational Institution
Architecture renovation and interior design for Light Ind
Hotel and Servised Apa
Servised apartment design for Lason Place located in X Servised apartment design for Gubei (group) Co., Ltd. lo Undergraduates Apartment design in the Anting new tow
Restaurant Design No.508,PanYu road restaurant design
Office and Headquarter
Interior office design for Shanghai Jingan District Affairs Interior office design for Shanghai Hua Hong NEC electro
Real Estate Agency and
Real estate agency interior design for Shangpin Garden Soft decoration design for Meilan lake villa(produced by
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Design
dustry School
Apr 2012- Dec 2012, Area: 538.6sqm
artment Design
Xinshi town Waigaoqiao Shanghai ocated in Taihu lake source, Suzhou province wn
Aug 2014-present, Area: n/a July 2013-Oct 2014, Area: 892.4sqm Feb 2011- Jun 2012, Area: 8661sqm
Mar 2009-Dec 2009
r Design
s Management Bureau onics company
July 2010-May 2011, Area: 12022 sqm Feb 2011-Jan 2012, Area: 6974.5sqm
d Mockup Room Design
n(created by Daan group) in Wuxi Province y CEIG)
May 2011-Dec 2011 Feb 2011-Dec 2011, Area: 845.6sqm
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HAIWEN DENG DHW2004N1@163.COM +86-13764360313