Mobike Online Visual Guideline 11.2018
A
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Color Palette
R: 50 G: 181 B: 171 #32B5AB
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Color Palette
B
1
Use Replica for headlines in posters/banner design and on deck. Use Helvetica Neue for body text and paragraphs in posters/banner design and on deck.
Font
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Cover 820 x 462 Image will look dierent on Mobile and desktop. Set the size on desktop first. Note: Ensure that the bottom is okay to be cropped o - Only Photos for FB cover - No logos - Text on the left
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Cover 820 x 462 Example 1
Ride Now
C
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Cover 820 x 462
Ride Now
C
4 Post Photo 1000px X 1000px No logos, no text Facts: 4 image grid increase more engagement with X4 clicks per post. Create captivating and eective social media visuals.
C
5 Post Video 1000px X 1000px Mobike New VI Ending
C
6 Post Illustration 1000px X 1000px No logos, no text
D
1 Post 1000px X 1000px Square Only photos or videos No illustrations No Text Bike facing right Best Practice: Choose compelling images and create a dynamic visual content gallery. Keywords: Bright, clean and neat Reference for great photos: https://www.pexels.com/
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Instastory 1080px X 1920px Vertical Illustration or photos
MO- CARE
Position: Centralised Content: Illustrations, photos, videos, polls, UGCs, quotes
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拜
Planning and guide
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Instastory 1080px X 1920px Vertical Illustration or photos
MO- CARE
Position: Centralised
Planning and guide
Content: Illustrations, photos, videos, polls, UGCs, quotes
Font: Classic Position: Centralized Font size: Not too big
Font: Classic Position: Centralized Font size: Not too big
E
1 Post 1280px X 720px Horizontal Ratio 2:1 Image type: PNG. JPG or MP4 Upload shareworthy twitter visuals. Facts: Tweets with powerful photos earned 150% more retweets and 18% more clicks. Stand out with something creative
F
1 Video 1920px X 1080px Mobike New VI Ending
Youtube
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1 Post 1128px X 376px (Reccommended) Maximum 2mb Landscape format Image type: PNG. JPG or MP4 Auto play for video content Content: Corporate News Choose visuals that are bold, colourful and unique. Think about your Audience.
H
1 Blog Cover + Image 1000px X 667px Maximum 150kb Landscape format Image type: PNG or JPG Visuals: Combine words with strong visual element.
Website Blog