DESIGN PORTFOLIO BY HAJRA SHAMIM ZUBERI I N T E R I O R D E S I G N E R - V I S U A L M E R C H A N D I S E R - P R O D U C T D E S I G N E R - M AT E R I A L D E S I G N E R - D E S I G N E D U C AT O R
PORTFOLIO CONTENT 1. Visual Merchandise 2. Window Displays 3. Photo-shoots 4. Exhibitions 5. Interior Design Projects 6. Furniture / Product Design
VISUAL MERCHANDISE
CELESTE HOME FASHION – VM PLANNING & LAYOUTING
CELESTE HOME FASHION – ZONING PLAN
CELESTE HOME FASHION – 26th STREET SHOWROOM VM
CELESTE HOME FASHION – LUCKY ONE SHOWROOM VM
MASTER OFFISYS – 26TH STREET SHOWROOM VM
WINDOW DISPLAY
CELESTE HOME FASHION – HAPPY SUMMER WINDOW Give happiness and spread smile from the window display and showroom visit. Popping colours and tropical theme used to boost up the mood and attract clients from the window display.
INSPIRATION/ CONCEPT IMAGE
Use of tropical fruits mockups as props and popping colored acrylic sheets to give summer vibes.
Hanging acrylic sheets and cactus in bright colors
INSTALLATION OPTIONS OPTION # 1
Front Window Display style
OPTION # 2
Hanging acrylic sheets in different colors and random shapes
Second Window Bed Backdrop
26th STREET SHOWROOM DHA, KHI
LUCKY-ONE SHOWROOM, KHI
Y-BLOCK DHA SHOWROOM, LHR
CELESTE HOME FASHION – LA FLEUR WINDOW La Fleur is a floral display with elegance and charm representing the wedding vibe. Pastel colors with gold and whites, a perfect theme for the wedding season to attract customers.
INSTALLATION CONCEPT: 26TH STREET, LUCKY ONE & DHA LHR
MID-SEASON WINDOWS IN LHR & KHI
NOTRE MONDE WINDOW DISPLAY, Y-BLOCK DHA LHR SHOWROOM
DAMAGE INVENTORY WINDOW DISPLAY, DHA 26TH ST, KHI SHOWROOM
PHOTO-SHOOTS (PLANNING & VM)
CELESTE HOME FASHION – WEDDING PACKAGE 2019
CELESTE HOME FASHION – WEDDING COLLECTION 2020
CELESTE HOME FASHION – SOUL SISTERS SET IN SHOWROOM
SOUL SISTERS SHOOT LAYOUT PLAN
Shoot Area Chandelier option
Dressing shoot Area
Table & Chairs option
Dresser options Wall hanging options
Console option
EXHIBITIONS
CELESTE HOME FASHION – MD HOUSE EXHIBITION 2019
CELESTE HOME FASHION – ZAMEEN EXPO KHI 2020
INTERIOR DESIGN PROJECTS
CELESTE HOME FASHION – ELITE GUEST HOUSE Client: Elite Guest House Area: 400 Sq Yard Room: 6 bedrooms Time Line: 3 Months Scope of Work: • Furniture Layouts • Furniture Selection • Customized Wardrobes Design • Color Scheme / Mood boards • Feature Walls • Soft Furnishing • Accessorize
CELESTE HOME FASHION – BRIDAL ROOM MAKE OVER Client: My Big Fat Karachi Wedding Concept : Revamp the bridal room Area: 16’ x 18’ Room: 1 bedrooms Scope of Work: • Furniture Layout • Furniture Selection • Color Scheme / Mood boards • Soft Furnishing • Accessorize
BEFORE
AFTER
PRODUCT/ FURNITURE DESIGN
CELESTE HOME FASHION – R&D PRODUCT DESIGN
Selene Collection
Lux Cabinet On Stand
Olympia Sofa Collection
Inlay Coffee Table
IRIS WARDROBE
DIMENIONS HOME – PRODUCT DESIGN
BEDS DESIGN
CHAIRS DESIGN
CREDENZAS DESIGN
STOOLS DESIGN
MIRRORS DESIGN
MISCELLANEOUS PRODUCTS
DIMENIONS HOME – PRODUCT REVAMPING
REVAMPED TABLES