When Businesses Should Hire a Marketing Consultant By Dr. Jan Southern, J. DelSUR Marketing Group
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marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A consultant helps create a detailed marketing plan, determines the messaging for the identified target audience and recommends the right marketing mix of tactics to achieve the company goals. Here are five reasons to hire a marketing consultant:
The right marketing consultant is going to take a look at the big picture and help you choose marketing tactics specific to your business needs and then assess whether or not the campaign is getting the intended results.
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You Can’t Afford to Hire a FullTime Marketing Team
Every company starts out thinking they can handle the marketing of their business themselves. You may be able to do some things on your own such as building a social media profile, scheduling content or setting up Google My Business, but to maximize your resources, hire a marketing professional. There is so much more to marketing than posting something on social media. A marketing professional will be able to look at the big picture, identify the goals and targets and help choose the right marketing and advertising tactics that will bring significant results.
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You Want a Brand Refresh or a Complete Change in Your Brand Identity Your brand and visual identity is one of the most important components of your business. It’s one of the first things potential customers notice. Often, team members and leadership are too close to the company and culture to see the brand how your customers see it. An outside perspective from a trained brand expert can make all the difference. Hiring a professional who can take a fresh look at the company and conduct the appropriate marketing research is essential when tackling a rebranding for any business.
Here are just some of the things a marketing pro can do for you: • Write a strategic marketing plan aimed at delivering results • Identify ways to attract new business • Implement effective digital strategy, content marketing and social media management You Are Marketing 1 Without • Search engine optimization (SEO) plan a Plan • Conduct marketing research A marketing consultant will save you time As business owners, we • Develop and implement a get caught up in our day-toand money because their experience allows plan for customer retention day activities and before we them to complete tasks much more quickly • Website design or redesign know it, months have gone • Expert copywriting to help by and we have spent time and have access to others with the right your business stand out and money on marketing expertise to tackle your problems. • Design an advertising and advertising without campaign really knowing why. We are • Design collateral material swayed by the next best social such as flyers, posters, etc. media platform or dreams of • Build a sales funnel a television commercial for our business Maybe you haven’t been ready to hire • Track and analyze the effectiveness but we haven’t taken the time to develop a due to budget constraints or uncertainty of any marketing campaign or social target audience or a budget for promotion. on where to begin. Hiring a marketing media strategy to be sure it is working A marketing plan will increase the professional—whether for setting up a • Public relations—getting your effectiveness of any promotion you do, marketing strategic plan, a short campaign business seen by more people will save you hundreds if not thousands of or a more long-term partnership—will • Assist in hiring a marketing team dollars and will give you peace of mind that make any marketing efforts so much you are moving your company forward with more effective and will save you valuable If you have been frustrated or deliberate activities and focused intention. resources in the long run. This way you overwhelmed by trying to decide where to For example, a marketing consultant can do what you do best—focus on running advertise or how to grow your business, who specializes in marketing strategy and your business. contact a marketing professional with planning will give you a roadmap for the the right expertise. You won’t realize how You Need Help with the Big coming year that will set you up for success 4 Picture or One Specialized Area much you need their help until you start and help you blow away your competition. working on a project together. Maybe you already have a marketing If you’d like to see how a marketing Your Marketing Isn’t Working team or a marketing manager but you consultant can help your business, let me 2 You spend time and money recognize the need to develop a marketing know: jdelsurmarketing.com/feedback promoting your business but it just plan that will take your business to another doesn’t feel as if you are getting the return level. Or, you need help in one specialized on investment you expected. Or, maybe area such as digital marketing. Hiring a you aren’t sure how to know whether marketing professional who has expertise or not it is working and have no way to in a specific area can enhance the efforts of measure it. your in-house team. 20 February/March 2022 | www.EFFINGHAMMAGAZINE.com
