Effingham Magazine Women in Business 2022

Page 30

JOHNNIE MARTIN TEACHES HER GRANDDAUGHTERS ENTREPRENEURSHIP G’Mas Express Brings the Best Dogs and Desserts to the Community Story by Katrice Williams Photography by Emily Roscher

J

ohnnie Martin first opened the windows to her food truck in August 2019 and it has been full steam ahead ever since. The Effingham native has been a foodie for quite a while. With prior experience in the restaurant industry, she has been providing customers with delectable dishes for many years. Her mom has always been her biggest inspiration. “I’ve been doing this all my life. Cooking is my passion. I learned how to bake at about age 13. I can remember my mom teaching me how to sift flour to make cinnamon rolls,” she says. Johnnie also obtained a separate baking license which allowed her to create her home-based dessert business: J’s Heavenly

30 June/July 2022 | www.EFFINGHAMMAGAZINE.com

Sweets & Treats. Customers are able to enjoy an array of different palate-pleasing treats. Most of her baking for her food truck is prepared at her home business and then transported to her food truck. G-Ma’s is Born Johnnie entrusts the managing of the dessert portion of her business to her granddaughters. Her food truck is named in honor of her role as a grandma, or “G-ma.” Prior to purchasing her food truck, Johnnie had been motivated to make her entrepreneurial dream a reality for some time, especially after gaining guardianship of her granddaughters. She, too, was driven to pursue one of her biggest


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