When Businesses Should Hire a Marketing Consultant By Dr. Jan Southern, J. DelSUR Marketing Group
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marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A consultant helps create a detailed marketing plan, determines the messaging for the identified target audience and recommends the right marketing mix of tactics to achieve the company goals. Here are five reasons to hire a marketing consultant:
The right marketing consultant is going to take a look at the big picture and help you choose marketing tactics specific to your business needs and then assess whether or not the campaign is getting the intended results.
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You Can’t Afford to Hire a FullTime Marketing Team
Every company starts out thinking they can handle the marketing of their business themselves. You may be able to do some things on your own such as building a social media profile, scheduling content or setting up Google My Business, but to maximize your resources, hire a marketing professional. There is so much more to marketing than posting something on social media. A marketing professional will be able to look at the big picture, identify the goals and targets and help choose the right marketing and advertising tactics that will bring significant results.
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You Want a Brand Refresh or a Complete Change in Your Brand Identity Your brand and visual identity is one of the most important components of your business. It’s one of the first things potential customers notice. Often, team members and leadership are too close to the company and culture to see the brand how your customers see it. An outside perspective from a trained brand expert can make all the difference. Hiring a professional who can take a fresh look at the company and conduct the appropriate marketing research is essential when tackling a rebranding for any business.
Here are just some of the things a marketing pro can do for you: • Write a strategic marketing plan aimed at delivering results • Identify ways to attract new business • Implement effective digital strategy, content marketing and social media You Are Marketing Without 1 a Plan management • Search engine optimization As business owners, we (SEO) plan get caught up in our day-to• Conduct marketing research A marketing consultant will save you time day activities and before we • Develop and implement a know it, months have gone and money because their experience allows plan for customer retention by and we have spent time them to complete tasks much more quickly • Website design or redesign and money on marketing and • Expert copywriting to help advertising without really and have access to others with the right your business stand out knowing why. We are swayed expertise to tackle your problems. • Design an advertising by the next best social media campaign platform or dreams of a • Design collateral material television commercial for our such as flyers, posters, etc. business but we haven’t taken the time to Maybe you haven’t been ready to hire • Build a sales funnel develop a target audience or a budget for due to budget constraints or uncertainty • Track and analyze the effectiveness promotion. on where to begin. Hiring a marketing of any marketing campaign or social A marketing plan will increase the professional—whether for setting up a media strategy to be sure it is working effectiveness of any promotion you do, marketing strategic plan, a short campaign • Public relations—getting your will save you hundreds if not thousands or a more long-term partnership—will business seen by more people of dollars and will give you peace of make any marketing efforts so much • Assist in hiring a marketing team mind that you are moving your company more effective and will save you valuable forward with deliberate activities and focused intention. For example, a marketing consultant who specializes in marketing strategy and planning will give you a roadmap for the coming year that will set you up for success and help you blow away your competition.
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Your Marketing Isn’t Working
You spend time and money promoting your business but it just doesn’t feel as if you are getting the return on investment you expected. Or, maybe you aren’t sure how to know whether or not it is working and have no way to measure it. 38
resources in the long run. This way you can do what you do best—focus on running your business.
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You Need Help with the Big Picture or One Specialized Area
Maybe you already have a marketing team or a marketing manager but you recognize the need to develop a marketing plan that will take your business to another level. Or, you need help in one specialized area such as digital marketing. Hiring a marketing professional who has expertise in a specific area can enhance the efforts of your in-house team.
www.PoolerMagazine.com | March/April 2022
If you have been frustrated or overwhelmed by trying to decide where to advertise or how to grow your business, contact a marketing professional with the right expertise. You won’t realize how much you need their help until you start working on a project together. If you’d like to see how a marketing consultant can help your business, let me know: jdelsurmarketing.com/feedback
