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GRAPHIC STANDARDS MANUAL
Dedication The Eliza Jane Graphic Standards Manual is dedicated to the first female editor and CEO of the Daily Picayune.
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A Message from the President and Chief Executive Officer This Graphic Standards Manual for the Eliza Jane Hotel in New Orleans, Louisiana is the result of carefully considered reviews by those concerned with the communications goals and responsibility of this organization. Personnel at both administrative and professional levels in the organization, and within all the various departments have been consulted. It is extremely important to the success of this effort that those in any way responsible for the implementation of the system and the appearance and presentation of any printed or digital material to be produced by this organization make themselves conversant with the elements of the system, their function, and the guidelines established by this manual. With everyone’s cooperation and understanding, we will be able to improve our service to the public, simplify some of our tasks, and produce our communications more memorably, consistently, and economically
Mark S. Hoplamazian President and CEO of Hyatt Hotels
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Introduction The new graphic identity system for the Eliza
in the most legible and straightforward
Jane reflects the Organization’s intention
form in conjunction with the tag line, “A
to communicate a strong, authoritative
Novel Experience”. A standard typeface
and consistent image. The contemporary
compatible with the Eliza Jane name has
character and systematic organization
been adopted and is to be used throughout
of the graphic components convey the
the program.
Organization’s objective of dealing with the problems of communicating consistently and cohesively through all brand touch points. This manual establishes and delineates the graphic standards which Eliza Jane will adhere to in all of its visual communications. Faithful adherence to these standards will: • Minimize decision-making time in matters of design by providing alternative design solutions. • Economize on printing, typesetting, and handling costs. • Reduce waste and redundancy with common purchasing and
A set of graphic identifiers has been developed to differentiate the Eliza Jane hotel from other hotels, within a common system of application. Arabic numerals will be used. Individual colors have been established for Eliza Jane. Two standard colors, to be used separately, have been established for the hotel itself. As this manual covers only the major needs of the hotel’s communications tasks, it is intended that supplements be issued periodically to all holders of the Eliza Jane and Hyatt Hotel Graphic Standards.
centralized controls. The graphic standards put great emphasis on the continuity and consistency of all visual components to help make Eliza Jane recognizable. To meet the various communications requirements of this complex hotel several steps have been taken. The communicative name Eliza Jane has been established as the key element in the identity program. The name has been designed
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Table of Contents
08 Chapter 1: Brand Universe
38 Chapter 3: Identity Applications
Vision and Mission
Business Stationery
Inspiration and Concepts
Business Cards
Brand Essence
Letterhead + Second Sheet
Communication Pillars
No.10 Envelope Print Ephemera
20 Chapter 2: Brand Identity Elements
Gift Bag
Primary Logo
Coffee Shop Items
Color Palettes
Wine Bottle
Typography
Environmental Signage
Unacceptable Uses
Interior
Image Library
Exterior Digital Media Desktop/Website Phone/Social Media Vehicle Sports Wrap
68 Chapter 4: Contact Information For Questions Design Inquiries Legal Information
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Brand Universe
Vision and Mission Inspiration and Concepts Brand Essence Communication Pillars
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Brand Universe The essence of the Eliza Jane brand is how the world sees, talks about, and experiences the history rich hotel and their amenities. Our public image is the sum of all impressions made in the media, advertising, wayfinding, stationery, web, social media, video, animation, and all other communications. A strong identity captures the essence of an organization’s purpose. A well-branded institution projects a unified character that effectively reinforces its various activities. Use this guide to inform what we do and say, express how we look and speak, and, most importantly, remember why we do it.
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Vision A world of understanding and care.
Mission To provide authentic hospitality by making a difference in the lives of the people we touch every day.
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Inspiration and Concepts The Eliza Jane is a modern, history rich hotel that encompasses Eliza Jane the poet in a funky, fun environment. The Eliza Jane encapsulates a historic building surrounding the famous Eliza Jane. The hotel is historically rich, twisting in a modern, royal feel when you walk through the doors.
Achievements Re-brand to enhance the appeal of the Eliza Jane for more people to come and experience the history rich hotel.
Excellence The Eliza Jane is a brand that balances preserving the historic nature of the 9 warehouses that once were in operation and Elisa Jane’s essence while providing an escape of reality for consumers who love being surrounded by high end and sophisticated amenities that blend fun and creativity.
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Brand Essence Aimed at fostering a rich atmosphere and creating memorable experiences throughout the nine warehouses. To share unforgettable service to our guests by serving everyone who walks through the doors with the highest excellence. Our visual language is based on the creativity and essence of Eliza Jane the poet, CEO, and first female editor of the newspaper, Daily Picayune. The first step in the creative process was to open our eyes to what was around us— the people, places, images, monuments, colors, sensations... This wealth of inspiration became the focal point of a photographic immersion exercise, deepening our knowledge of the Eliza Jane visual highlights.
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Communication Pillars Fancy Historic Sophisticated High end Modern Authentic
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Brand Identity Elements
Primary Logo Secondary Logo Color Palettes Typography Unacceptable Uses Image Library
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Brand Identity Elements A brand is more than just a logo. A logo is more than a mark or a symbol it is the essence of your brand. A logo must be adaptable across color, dimensions, and uses. This is called a logo identity system. The Eliza Jane has created a logo system that is flexible enough to be broken apart or used in totality, depending on the design need.
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Logotype
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Signature
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Clear Space Our logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distractions. The logo clear space equals the ascent or ascender height of letter “E” around all edges of the logo, which should be free from other graphics and interference.
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Size Parameters The Eliza Jane logo may be resized as necessary. However, it should follow these minimum size requirements to ensure that it is still readable, even when scaled to smaller dimensions.
Minimum Print Size To maintain the integrity of the primary lockup in print, a minimum width of 1.5 inches has been set. The height should be proportional.
Minimum Digital Size To maintain the integrity of the primary lockup in digital, a minimum width of 108 pixels has been set. The height should be proportional.
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0.5836 in
1.5 in
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Color
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The primary color palette is our resting place.
Primary Color
It is designed to be used in situations where
PMS: 156U/ 156C
the brand palette is not being used. For
HEX: #d49e6f
instance, use these colors sparingly only on
RGB: 212 158 111
white, black, or non-duo toned photography.
CMYK: 0 25 48 17
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Secondary Color
Secondary Color
Secondary Color
PMS: 1955U/ 1955C
PMS: 3302U/ 3302C
PMS: 663U/ 663C
HEX: #410403
HEX: #09362f
HEX: #d4d0cd
RGB: 65 4 3
RGB: 9 54 47
RGB: 212 208 205
CMYK: 48 84 75 72
CMYK: 87 53 70 60
CMYK: 16 14 15 0
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Typography Two standardized fonts have been chosen
Adobe Arabic
for the hotel/motel name brand identity. They are to be used in all printed and online
Adobe Arabic — CAPS
communications. Each of the typefaces was
ABCDEFGHIJKLMNOPQRSTUVWXY
selected for its visual compatibility with
Z1234567890
the museum and for its ability to convey a personality that is consistent with our brand
Adobe Arabic — Regular
story. Only use the weights and styles shown
ABCDEFGHIJKLMNOPQRSTUVWXY
on this page.
Z1234567890 abcdefghijklmnopqrstuvwxyz12345 67890
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Athelas
Futura PT
Athelas — CAPS
Futura PT — CAPS
ABCDEFGHIJKLMNOPQRST
ABCDEFGHIJKLMNOPQRSTUV
UVWXYZ1234567890
WXYZ1234567890
Athelas— Regular
Futura PT — Regular
ABCDEFGHIJKLMNOPQRST
ABCDEFGHIJKLMNOPQRSTUV
UVWXYZ1234567890
WXYZ1234567890
abcdefghijklmnopqrstuvwx
abcdefghijklmnopqrstuvwxyz
yz1234567890
1234567890
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Unacceptable Logo Uses The consistent and correct application of the Eliza Jane signature is essential. Always
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follow the standards presented in these guidelines. The examples on this page
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illustrate some of the unacceptable uses of the restaurant signature. Never substitute type in a logo
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Never alter the color in the logo.
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Never put other words or phrases inside the logo
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Never tilt the logo
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Never rearrange the elements of the logo
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Never distort the shape of the logo
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Never reverse the brandmark to white, unless it appears over a colored or gray scale image for special uses such as an advertisement or automobile wrap.
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Unacceptable Logo Uses The consistent and correct application of the Eliza Jane signature is essential. Always
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illustrate some of the unacceptable uses of the restaurant signature.
Never substitute type in a logo
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Never alter the color in the logo.
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Never put other words or phrases inside the logo
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Never tilt the logo
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Never rearrange the elements of the logo
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Never alter the proportions of the logo
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Never distort the shape of the logo
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Never reverse the logo to white, unless over a photo.
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Image Library A carefully managed approach to selecting photography and/or illustration will distinguish the Eliza Jane brand and create a lasting impression. The general photographic categories for image selection, environments and people. Using images from these categories can help support brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.
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Selected Identity Applications Business Stationery Business Cards Letterhead + Second Sheet No.10 Envelope
Print Ephemera Gift Bag Coffee Shop Items Wine Bottle
Environmental Signage Interior Exterior
Digital Media Desktop/Website Phone/Social Media
Vehicle Sports Wrap
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Business Stationery The business stationery is used for branded communications. The following specifications are to be used with the primary signature, colors and fonts.
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Company Business Cards The front of the business card contains the hotel image. All contact information with signature and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock
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used is Extra-thick Mohawk Superfine® luxury paper. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.
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504.882.1234 info@elizajane.com elizajane.com
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Personalized Business Cards The front of the business card contains the hotel image. All contact information with signature and website are located on the
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back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock
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used is Extra-thick Mohawk Superfine® luxury paper. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from
504.882.1234 ext.1356 jmaker@elizajane.com elizajane.com
scratching.
j i l l i a n
m a k e r
Residential Assistant Manager
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Letterhead + Second Sheet The letterhead contains the signature and
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contact information. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White.
504.882.1234 info@elizajane.com elizajane.com
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No. 10 Envelope The #10 two-color square flap envelope contains the hotel signature and contact
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information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. Adequate white space around the logo allows the logo to be prominent. A general writing space for the company, person, and 315 Magazine Street New Orleans, Louisiana, United States, 70130
address uses the margins below.
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Print Ephemera Ephemera helps people identify and experience the hotel. All print ephemera will utilize the Eliza Jane signature, branding colors, and supporting photographic and illustrative imagery.
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Gift Bags
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Coffee and Pastry Bag
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Wine Bottle and Label
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Environmental Signage Signage helps people identify, navigate, and understand environments. All interior directional signage will utilize the hotel signature and supporting photographic and illustrative imagery.
Exterior Exterior directional signage will utilize the hotel’s primary signature and supporting photographic/ illustrative imagery.
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Outdoor Advertisement All outdoor advertisement banners will utilize the hotel’s primary signature and supporting photographic/illustrative imagery.
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Digital Media Digital media will be accessed through a website, Facebook and Instagram as a driving force of advertising and sharing our brand story. We will encourage people to engage us with photos of themselves in our beautiful space and with our exceptional exhibits. Special events can also be promoted here.
Website The website contains the hotel signature and contact information. It helps users understand how to arrive to the hotel; contact information; how to reserve a room; Social media; and More.
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Vehicle Wrap All vehicle wraps will utilize the hotel’s primary signature.
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Contact Information
For Questions Design Inquiries Legal Information
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For Questions Courtney Mayer Account Executive 619 733 8818 @elizajane.com
Design Inquiries Haley Felton Creative Director, Designer 342 345 8824 hfelton@elizajane.com
Legal Information Eliza Jane www.elizajane.com/legals
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Designed by Haley Felton Printed by Blurb Color CMYK Copyright 2021