Process Book by Haley Wilke

PROCESS GD 221 SPRING 2016 HALEY WILKE

PROJECT 1 DEPARTMENT POSTER

CREATIVE BRIEF Client / Client contact information: Department of Art & Art History 402-472-5522 artdept@unl.edu Project name and description: Art Department Poster / to attract students to the graphic design major at UNL Prepared by: Haley Wilke 402-560-5556 haleywilke7@gmail.com

1. Background / Overview

I am going to create a poster for the Graphic Design Program at UNL. I will focus on concept, meaning, and playing with meaning.

2. Objective: what is the goal of the ad or campaign?

The goal is to create a poster that will capture the attention of students that walk by it and persuade them to become interested in the graphic design major.

3. Target audience: who are we talking to?

I want this poster to be directed toward current or prospective students at UNL. Therefore, the poster must appeal to young and older students that come from a variety of backgrounds.

4. Focus: what’s the most important thing to say or show?

The graphic design major is creative, fun, and limitless—the design classes at UNL will teach you the skills you need to become a successful designer.

5. Reasons why: what are the most compelling reasons to believe, to try, to buy?

1) Unlike other majors, graphic design offers creative freedom—you have room to express yourself in your work. 2) Your future career will be something you absolutely love; creating and designing. 3) One of the most rewarding things about graphic design is the satisfaction of completing a project and stunning a client with your design.

6. Also: what else might help the creative team?

- Must combine at least two images in Photoshop and save as a CMYK TIF - Import TIF into InDesign to add type and logo - Body fonts to choose from: Aksidenz Grotesk, Baskerville, Bembo, Bodoni, Caslon, Century Schoolbook, Clarendon, Didot, Fraktur, Franklin Gothic, Futura, Garamond, Gill Sans, Helvetica, Sabon, Trump Mediaeval, Univers, Meta - Display font may be used with body font - Document all found/purchased fonts - Photoshop files must be made in RGB at 300 ppi, at least 24” x 36”, may add a bleed of .25” - Final file must be saved as a print quality PDF

7. Schedule: What do we need from the creative team, and when do we need it? I will print several black and white versions of the poster until I select a final version. This version will be 24” x 36” in color, hung somewhere around campus.

8. Concept

My first idea is to compare the graphic design major to other majors at UNL. I could have a simple white background with different images of items that represent other colleges (ex: calculator, beaker, book, wrench, etc.) and say something like “everyone is an artist” at the bottom. Another idea I have is to relate the poster to my own personal journey to becoming a graphic design major. I felt that God really led me to this major after I tried several others, and that He taught me that I was “created to create.”

“Creativity takes courage.” Henri Matisse “If I could say it in words there would be no reason to paint.” Edward Hopper “Great art picks up where nature ends.” Marc Chagall “Art washes away from the soul the dust of everyday life.” Pablo Picasso “Every child is an artist. The problem is how to remain an artist once he grows up.” Pablo Picasso

IDEAS

we are all artists.

DEPARTMENT OF ART & ART HISTORY

ITERATIONS

FINAL

GRAPHIC DESIGN

PROJECT 2

SOCIAL AWARENESS POSTER

STRATEGY STATEMENT “You can’t ignore this.” I want to acknowledge the prevalence of homelessness, poverty and hunger right here in the city of Lincoln, the very place we call home. I’ve seen so many people, even myself, simply walk by and ignore those that have been forgotten and tossed aside by our society. I want this poster to slap the viewer in the face with a message that can’t be ignored. I want the citizens of Lincoln to wake up and realize that we need to actively take action to eradicate homelessness, not just throw a few coins into a collection bin.

ITERATIONS

homeless

3.5 MILLI MILLION PEOPLE WILL EXPER EXPERIENCE IENCE IENCE EXPER WILL EE WILL PEOPL ON PEOPL ON MILLI 3.5 3.5 S. HOMELESSNESS THIS YEAR YEAR IN IN THE UNITED STATES. S. STATE DD STATE UNITE THE UNITE IN YEAR THIS SS THIS ESSNESS HOMELESSNE HOMEL

OVER 1.3 MILLION OF THEM ARE CHILDREN.

YOU CAN HELP. FINAL

http://www.lincolnhomelesscoalition.org

PROJECT 3

LOGO REDESIGN

CREATIVE BRIEF Client / Client contact information: Lincoln Children’s Zoo 402.475.6741 1222 S 27th St, Lincoln, NE Project name and description: Develop a Brand Identity / Create a logo that stands out, connects with customers and unifies the company as a whole. Prepared by: Haley Wilke 402-560-5556 haleywilke7@gmail.com

1. Background / Overview

I am creating a logo for the Lincoln Children’s Zoo. This logo will later be applied to a business card and a brochure. I am focusing on combining form with message and color theory to make a successful image.

2. Objective: what is the goal of the ad or campaign?

I want this logo to connect with the viewer, not only making it clear that the logo represents the Lincoln Children’s Zoo but also attracting the viewer to visit and get involved with the zoo.

3. Target audience: who are we talking to?

This logo will be speaking to everyone in Lincoln, both residents and visitors. This logo should attract families, couples, teens, and all other types of people groups to come visit the zoo.

4. Focus: what’s the most important thing to say or show?

I want the logo to show that the Children’s Zoo is enjoyable for adults as well as children. It is a fun place to see animals you normally wouldn’t and learn about them. I want to also give the impression that the zoo is clean, well-kept, and professional in its practices.

5. Reasons why: what are the most compelling reasons to believe, to try, to buy?

1) The Children’s Zoo is a great place to visit no matter how old you are. There is something for everyone to enjoy. 2) The Zoo is fun to visit because you’ll get to see animals you normally wouldn’t and learn all about them. 3) The Children’s Zoo is clean, well-kept and professional.

6. Also: what else might help the creative team?

- Mind mapping (1 page, 8.5 x 11 document) - Sketches scanned to fit on an 8.5 x 11 document (at least 48) - 4 refined sketches, no text yet - logotype: most successful of 4 refined sketches with applied text (8.5 x 11 document)

7. Schedule: What do we need from the creative team, and when do we need it? The final design is due February 29.

MIND MAPPING

SKETCHES

REFINED SKETCHES

L CO

N C H I L D R E N’ S

LI N

CH N L O NC

LI N

’S Z

IL D R E N

’S Z

ITERATIONS

H IL D R E N

LN C O C

ZOO

LI N

ZOO

children’s

N C H I L D R E N’ S

lincoln

L CO

C HI L D R E N N L ’

O ZO

LI N

’S Z

IL D R E N

LINCOLN CHILDREN’S ZOO ZO

C HI L D R E N N L ’

O ZO

LI N

N’ S

CH N L O C N

LINCOLN CHILDREN’S ZOO CHILDREN’S ZOO LINCOLN

LOGOTYPE

LINCOLN CHILDREN’S ZOO FINAL

LINCOLN CHILDREN’S ZO

#000000

LINCOLN CHILDREN’S ZOO

#000000

#E54A35

#9AE9FC

ZOO

#9AE9FC

BRAND GUIDELINES

PROJECT 4 BROCHURE

CREATIVE BRIEF Client / Client contact information: The Lincoln Children’s Zoo 402-475-6741 Project name and description: Project 4: The Brochure To create a brochure for the Lincoln Children’s Zoo. Prepared by: Haley Wilke 402-560-5556 haleywilke7@gmail.com

1. Background / Overview

I am going to create a brochure for the Lincoln Children’s Zoo. I will focus on gaining investor confidence, attracting new visitors, and making an overall outstanding impression.

2. Objective: what is the goal of the ad or campaign?

The goal is to create a brochure that will inform readers, look beautiful, clean and user friendly, and ultimately attract more visitors to the zoo.

3. Target audience: who are we talking to?

I want this poster to be directed toward people of all ages, to show that the Children’s Zoo is a fun attraction for everyone, not just kids and their parents.

4. Focus: what’s the most important thing to say or show? The Lincoln Children’s Zoo has a wide variety of animals and runs their business professionally and humanely. The Zoo is a fun place to visit.

5. Reasons why: what are the most compelling reasons to believe, to try, to buy?

1) The Children’s Zoo has a wonderful collection of diverse and interesting animals. 2) This is an educational Zoo, so there is much more offered than just a visit; you can sign up for summer and off-season camps, toddler programs, zoo crew, overnight experience, and adventure trips. 3) This Zoo is a part of the Species Survival Plan, which means the zoo makes a special effort to save endangered species in cooperation with the Association of Zoos and Aquariums.

6. Also: what else might help the creative team?

I will create a final PDF of the brochure and business card, as well as a printed, die-cut brochure with the business card attached.

7. Schedule: What do we need from the creative team, and when do we need it? I want to really simplify the Zoo’s brochure and make it look as professional and sleek as possible, without making it look to corporate and unfriendly to children. The current brochure is kind of flooded with ads, and I want this brochure to be more beautiful and interesting – something that won’t just get thrown in the trash.

SKETCHES

LINCOLN

Founded in 1959 by Arnott Folsom, the Lincoln Children's Zoo is home to over 350 animals, more than 40 of which are endangered. Nearly 200,000 people attend the Zoo each year, making it the third most attended arts and science attraction in Nebraska.

CHILDREN’S

ZOO

welcome

safari cafe

ZOO HOURS 10am-5pm Daily (March 5 - October 18) Wild Wednesday: Open until 8 pm on Wednesdays in June, July and August

Please do not feed the animals “people food” Some animals may be off exhibit due to weather Smoking is not permitted inside the zoo

SUMMER CAMPS

ADVENTURE TRIPS

TODDLER PROGRAMS

OFF-SEASON CAMPS

OVERNIGHT EXPERIENCE

ZOO CREW

The wildest summer camps in town are at Lincoln Children’s Zoo! Each day campers will explore animal habitats, talk with real zookeepers, study animal behaviors and take part in fun, educational activities. Zoo Camps are led by skilled instructors who will guide your child through interactive learning opportunities and behind-the-scenes tours.

Off-Season Camps are a great way for your child to experience the Zoo in the off season and explore and learn what happens during the colder months. All Zoo Camps are led by a group of highly skilled instructors and aided by real zookeepers.

There is no better way to learn than through immersion. Adventures by Lincoln Children's Zoo transports you to global destinations where professional guides share their knowledge, animals are seen in their natural habitat, and adventure surrounds you. The moment your adventure begins you will experience nature ﬁrsthand.

Experience Lincoln Children's Zoo at night through behind-the-scenes overnight adventures. Overnight programs give children and adults a unique look at Zoo animals and operations in a private, after-hours setting.

Tots & Turtles is a six-week toddler/parent education program that will introduce your child to interactive environments ﬁlled with learning opportunities. Each week children and parents will meet a new animal friend and take part in activities designed to assist with toddler development.

Zoo Crew is one of the most successful and unique youth volunteer programs in Nebraska. Each year, 400 students entering grades 7 through 12, gain important life and job skills through this volunteer program.

SPREADS

LINCOLN CHILDREN’S ZOO (402)-475-6741 • www.lincolnzoo.org • 1222 South 27th Street

BUSINESS CARD

PROJECTS 6 & 7

HISTORY PRESENTATION

stefan sagmeister by haley wilke

POSTER

Stefan Sagmeister by Haley Wilke

Stefan Sagmeister was interested in design at an early age. At 15, he started working for Alphorn Magazine, an Austrian youth magazine. He later studied graphic design at the University of Applied Arts Vienna and the Pratt Institute in New York. After working for Hong Kong Design Group and M&Co design company for several years, Sagmeister started his own design company in New York, called Sagmeister Inc. He employed significant designers such as Martin Woodtli, Hjalti Karlsson and Jan Wilker, who ended up founding Karlssonwilker. The company offered client branding, graphics and packaging. His client list grew to include the Rolling Stones, HBO, the Guggenheim Museum and Time Warner. Stefan’s main clients have been bands and musicians for most of his career. To create more diverse work, he decided a few years ago to dedicate a quarter of his work to the art world, a quarter to the scientific community, a quarter to social causes, and the rest to music. He also decided to go on a yearlong sabbatical every seven years, when he can focus on himself and his own ideas instead of doing client work. His current company is called Sagmeister & Walsh, headed by himself and Jessica Walsh, a designer and art director. Their studio also employs Zipeng Zhu, designer and animator, as well as Molly Brunk, project manager. The small company provides a wide range of services, including advertising, art direction, branding and identity, consultancy, concept development, content development, commericals, curation, design system, environmental design, event design, exhibition design, film, video, furniture design, interactive design, naming, print, packaging, signage, writing and web design. Sagmeister’s design motto is, “Design that needed guts from the creator and still carries the ghost of these guts in the final execution.” He really isn’t afraid to create what he wants to create, regardless of what people will think of his work. For example, when Stefan and Jessica moved Sagmeister & Walsh to a new location, they sent out a naked photo of themselves covered in cockroaches with the words “We’ve Moved.” The caption stated, “we were living among cockroaches and mice for several years at our old studio. When our ceiling fell through from toilet water, we felt it was time to move on.” This announcement showcased Stefan’s fearlessness to design

whatever he wanted, including showing himself naked. One of Stefan’s most recognizable works is a poster for Lou Reed’s song, Set The Twilight Reeling. Inspired by the personal feel of Shirin Neshat using arabic type written on hands and feet, Stefan placed the lyrics of Set The Twilight Reeling all over a photo of Lou Reed’s face. When asked if he considers himself more of an artist or a designer, Sagmeister insisted that he “grew up as a designer, trained as a designer, and always wanted to be a designer.” He believes that functionality is central to design, and that is what differentiates design from art. “Art can just be—it doesn’t really have to do anything—while design will have to function. This glass, for instance, can be extremely impractical and it can be very difficult to drink from and it might have other functions than an ordinary water glass, it might have a function of representation or it might tell me something about our time, but, in the end, in order to qualify as a glass it will also have to hold fluid. And if I design it so wildly that it doesn’t hold fluid anymore, well, then it becomes a sculpture and we would have to talk about whether it is a good or bad sculpture.” Stefan’s accomplishments of his artistic career are significant. Sagmeister, Inc. has had solo shows in Zurich (Museum for Gesaltung), Vienna (Museum of Applied Arts), New York, Berlin, Japan, Osaka, Prague, Cologne, and Seoul. He has been featured in several exhibitions, including “Design Biannual” in New York, “Stealing Eyeballs” in Paris, and “The Happy Show” in Vienna. In addition, Stefan won a Grammy award in 2005 for Best Boxed or Special Limited Edition Package with his art direction for the Once In A Lifetime box set by Talking Heads. He got another Grammy award for his design of David Byrne and Brian Eno’s album Everything That Happens Will Happen Today in 2010. Other prominent awards of his include the National Design Award for Communications from the CooperHewitt National Design Museum and the Golden Medal of Honor of the Republic of Austria.

Works Cited

Rawsthorn, Alice. "What Stefan Sagmeister Has Learned In His Life So Far." The New York Times. The New York Times Company, 3 Feb. 2008. Web. 6 Apr. 2016. Sagmeister, Stefan, and Jessica Walsh. "Sagmeister & Walsh Answers." Sagmeister & Walsh. Sagmeister & Walsh, 2016. Web. 06 Apr. 2016. Hausenblas, Michael. "Stefan Sagmeister: Der Wanderer Von New York." DerStandard.at. STANDARD Verlagsgesellschaft, 28 Oct. 2013. Web. 06 Apr. 2016.

RESEARCH PAPER

PROJECT 8

ART MAGAZINE

SKETCHES

SP RI NG 2 016

traveling the

PHOTOGRAPHER

SPREADS

SPRING 2016

SPREADS