FairMatch Support A new step in Cooperation
Herman uit de Bosch
IN COLLABORATION WITH
ACA, Nampula, 23 March 2007
FairMatch Support
A new Dutch initiative: Making a Fair Match: • Sourcing: FairMatch Support can assist companies finding new sources • Markets: FairMatch Support can support small-scale producers to look for buyers Providing the necessary additional Support to make it work : • Value chain analysis • Organise support for: • organisational development • financial management, • product quality improvement, • logistics, • certification, • etc. • Look for necessary funding and working capital
IN COLLABORATION WITH
Partners and Programmes
Partners: Service Providers in Western and East Africa
Actual Programmes • • •
Promotion of sustainable fruits and vegetables from Africa in cooperation with AHOLD Development of Fair Trade cashew from Africa Development of new supply chains for a new brand on Organic/FairTrade
IN COLLABORATION WITH
Social Standards
Fair Trade Labeling Organisation (FLO) Started in 1989 in The Netherlands as Max Havelaar • to support coffee producers from Latin America by guaranteeing • a minimum price plus • a premium to improve their livelihood. In 2007: a growing variety of products: tea, fruits, vegetables, cotton, flowers, honey, cosmetics, cereals..
IN COLLABORATION WITH
20 National Initiatives
Canada USA Mexico
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Spain, Sweden, Switzerland, UK
Japan
Brazil South Africa Australia & ew Zealand
IN COLLABORATION WITH
Growth Figures
Retail turn over: 2004:
831 million
Euro’s
2005: 1.100 billions Euro’s 2006: 1.800 billion
Euro’s
Example 1: Growth in Fair Trade Cotton (lint): 2004:
0 Mt
2005:
2800 Mt
2007:
10.000 Mt
IN COLLABORATION WITH
Example 2: Sales UK 1999 -2005 250
Flowers & Sports balls Other Food incl. wine 200
Fruits & Juices
Sales in ÂŁ millions
Confectionery & Snacks 150
Hot Beverages
100
50
0 1 1999
2 2000
3 2001
4 2002
IN COLLABORATION WITH
5 2003
6 2004
7 2005
Standards (1)
Different Social standards for: Small-scale farmers: •Democratric open structures •Participation •Non discrimination Hired labour: •Freedom of labour, •Freedom of bargaining •Safety, Health Environmental Standards (GAP-IPM oriented) There are minimum requirements and progress requirements
IN COLLABORATION WITH
Standards (2)
Trading Standards: •
Fixed minimum Guarantee price (per product),
•
But market conform when the market is higher,
•
Premium for social projects
•
Pre-financing
•
Long term commitment
For more detailed information on the standards: www.fairtrade.net
IN COLLABORATION WITH
Standards and Audits
FLO is consisting of two independent organisations: •
FLO eV for standard setting, and facilitate producer compliance
•
FLO Cert (Ltd) for the independent certification and audits. (is working according the ISO 65 regulations)
Certification consist of: •
•
Producer certification: •conformity to FT standards •FT benefits are used for social and economic development Trade certification: •to cross check reported sales and reported purchases
IN COLLABORATION WITH
FairTrade goes Nuts?
Sales: •
2004: 12 tons
•
2005: 60 tons
But due to the general demand on fair trade product and increasing assortment..
Standards are there.
How can we make it a win win for everybody in the chain… and capture this new market oportunity
IN COLLABORATION WITH
THANK YOU VERY MUCH
herman@fairmatchsupport.nl
IN COLLABORATION WITH