B R A N D B O O K
‘‘The tattoo attracts and also repels precisely because it is different.’’ Margo Demello
Who is Styrmr.Ink? Syrmr Ink was founded by the tattoo artist Styrmir Jarl Rafnsson after he went to a tattoo school in Thailand in the year 2017. There he took an eight-week course in a school called Thailand Tattoo School, located in Hua Hin, where he learned about tattoos in general and how to make them. In June 2018, Styrmir opened up his own studio in Selfoss where he has been ever since and is known as Styrmr.Ink
Mission and Vision
To offer high-quality tattoos made with cruelty-free equipment in a safe, clean and relaxing atmosphere. Providing excellent service, focused on each individual at a time. As well as to allow people to see and feel that tattoos are for everyone, no matter what age, race, sex or background.
‘‘My body is my journal and my tattos are my story’’ Johnny Depp
Logo Usage
Do not change shape
Do not add colour
Colour Palette Pantone 357 RCB 33/87/50
Pantone 3435 RGB 21/71/52
RGB Black R/0 G/0 B/0
White
Typography Primary: Tachyon ligth
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Secondary: Helvetica Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz
Mood-board
Tattoos made my skin more ‘‘me’’ Melissa Maxwell
Bold
Inspiring
Tone of voice Instagram
Fun
Cool
Instagram Feed
Pictures of customers/ Photoshoot Pictures in colours
Quotes, matching with tone of voice and values Pictures in black and white Close-ups from fresh artwork Pictures in black and white Behind the scenes Pictures in black and white
Ad Vibe
(QR code example)
For me, a tattoo is an art installation that I get to wear all the time. It’s all about self-expression. You get to wear your insides on your outsides. Malia Jones
User Persona
Women and men
Primary age: 18-35 Secondary age: 35-54
Location: South Iceland Interest: Traveling, art, music, enviroment and ethical issues, being with family and friends
Project by: Halldora Gudlaug Thorvaldsdottir Assignment from Via Design University College
Speciality: Branding and Marketing Management
Photography: Anny Bjork Arnardottir
Tattoo Artist: Styrmir Jarl Rafnsson
Special thanks to: Embla Osk Asgeirsdottir