The Guest Advantage 2014

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Guest Advantage

The Florida’s Historic First Coast

Your Guide to the Best in Town

• Restaurants/Dining • Attractions • Shopping • Vacation Rentals • Real Estate • Maps • Mileage Chart • Internet Addresses/Email • Valuable Savings & Much More!!! • See our special interactive website •

“www.guestad.com”

Jacksonville and the Beaches w Ponte Vedra Beach Amelia Island w Mayport w Orange Park St. Augustine w Anastasia Island w Vilano Beach




C 2014

ontents

Florida’s First Coast

FEATURES 8 Maps of Florida How Far To My Destination?

10 Florida’s Historic First Coast 449 Years Old & Counting Up!

14 Sports & Recreation

DEPARTMENTS

Aces, Jaguars, Eagles & Diamonds

Vistors information page Helpful phone numbers

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First Coast Locator Map How to get there

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20 Historical Time Line To The Beginning Of The 20th Century

24 Destination:The Riverwalk

19 First Coast Golf Guide Sampling our finest courses Attractions Fun for the whole family

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The St. Johns Travels Through It Whatever your taste may be, the First Coast is sure to please.

On the Cover

34 The Beaches Await You Where The Surf Meets The Dunes

42 America’s Oldest Neighborhood The Ancient City In All Its Glory

51 Attractions For All Ages The Historic City No Ticket Needed

Schooner Freedom St. Augustine Marina Publisher and President Len Charnley Slack Contributing Editor & Consultant Chan Sullivan Graphics & Pre-Press Hallelujah! Graphics - Billy Richards hallelujah@bellsouth.net

Fun at the beach as the fabulous Blue Angels fly by overhead

Visit: The Guest Advantage Interactive Website

www.guestad.com

Published by: LCSi Publishing Co. Inc. • 7635 Timberlin Park Blvd. #221 • Jacksonville, FL 32256 For information call: 904/620-8683 • Email:lcsi@comcast.net • All rights reserved © 2014.



Helpful Information for Tourists & Visitors •Using your smart phone or laptop• LOCAL INFORMATION Long Distance Operator/ International Directory Long Distance ................................. “00” Directory Long Distance .................... 1+(area code)+555-1212 Within Local Area Code .......................................................411 EMERGENCY: Police/Fire/Medical ................................... 911 AREA CHAMBERS OF COMMERCE Amelia Island TDC ............................................... 904-277-0717 Beaches Visitor Center ........................................ 904-249-3868 Clay County C of C .............................................. 904-264-2651 Jacksonville & The Beaches CVB ....................... 904-798-9148 St. Johns County CVB ......................................... 904-829-1711 St. Augustine & St. Johns County C of C ............. 904-829-5681

GROUND TRANSPORTATION Amtrak ................................................................ 800-872-7245 Bob’s Limousine & Airport Service ..................... 800-849-4262 Carey Jacksonville .............................................. 904-645-5466 Greyhound/Trailways .......................................... 800-231-2222 Jacksonville Transportation Group ...................... 904-355-8294 Party Royale Limousine ...................................... 904-477-7241 Whitehouse Limousine ....................................... 904-827-1003

AIRLINE INFORMATION Jacksonville International Airport......................... 9 0 4 - 7 4 1 - 4 9 0 2 St. Augustine/St. Johns County Airport ............... 9 0 4 - 8 2 4 - 1 9 9 5 AirTran ............................................................... 8 0 0 - 2 4 7 - 8 7 2 6 American Airlines ............................................... 8 0 0 - 4 3 3 - 7 3 0 0 Continental Airlines ............................................. 8 0 0 - 2 3 1 - 0 8 5 6 DeltaAirlines..................................800-221-1212 Lufthansa Airlines ............................................... 8 0 0 - 6 4 5 - 3 8 8 0 Northwest Airlines .............................................. 8 0 0 - 2 2 5 - 2 5 2 5 SouthWest Airlines ............................................. 8 0 0 - 4 3 5 - 9 7 9 2 T WA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 0 0 - 2 2 1 - 2 0 0 0 UnitedAirlines.................................800-241-6522 USAirways.....................................800-428-4322

GRATUITIES & TIPPING As general rule in the United States, a gratuity is not included on your bill. To reward good service you definitely should tip. Here are some guidelines:

Guest Advantage, published semi-annually, makes every effort to provide up-to-date telephone information for your convenience.

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Restaurants & Lounges:..........15 to 20% of check, before tax. Maid Service:.......................... $1.00 per night for each guest. Taxi Drivers:.............................10 to 15% of total fare on meter. Baggage Handling: ................. 50 to .75 per bag. If doormen & bellmen both carry bags, both should be tipped. Valet Parking:.......................... $1.00 per car minimum.



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Guest Advantage

The Florida’s Historic First Coast

Your Guide to the Best in Town

• Restaurants/Dining • Attractions • Shopping • Vacation Rentals • Real Estate • Maps • Mileage Chart • Internet Addresses/Email • Valuable Savings & Much More!!! • See our special interactive website •

“www.guestad.com”

Jacksonville and the Beaches w Ponte Vedra Beach Amelia Island w Mayport w Orange Park St. Augustine w Anastasia Island w Vilano Beach

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Clearwater

-

129 223 139 -

Jacksonville

211 96 325 303 -

303 274 144 208 160 459 562 72 265 361 125 125 506 349 102 143 267 370 153 38 172 229 283

Key West 403 415 181 274 506 -

160 466 390 735 838 346 468 637 399 226

Miami

273 258 24 144 349 160 -

Ocala

108 79 295 208 102 466 309 -

Orlando

118 54 216 160 143 390 252 79 -

309 232 578 681 216 311 480 261 74 79 269 372 151 85 171 98 256 348 451 139 105 260 84 170

Panama City 334 337 564 459 267 735 578 269 348 -

103 387 298 98 353 525

437 440 997 562 370 838 681 372 451 103 -

490 401 202 446 628

57 202 210 72 253 346 216 151 139 387 490 -

236 289 53 190

St. Augustine 194 53 287 265 38 468 311 85 105 298 401 236 -

210 183 245

236 239 486 361 172 637 480 171 260 98 202 289 200 -

Tampa West Palm Bch

Tampa

139 325 181 24 295 216 565 667 210 287 466 248 42

Fort Myers

Tallahassee

Tallahassee

St. Augustine

234 223 96 415 258 79 54 337 440 202 53 239 153 197

Ft. Lauderdale 252 234 -

Sarasota

Sarasota

175 252 129 211 403 273 109 118 334 437 57 194 236 22 232

Daytona Bch. 175 -

Pensacola

Pensacola

Panama City

Orlando

Ocala

Miami

Key West

Jacksonville

Fort Myers

Ft. Lauderdale

Clearwater

Mileage between principal cities

Daytona Bch.

Driving Distances Within Florida

West Palm Bch.

N

245 427

22 152 248 125 229 399 261 98 84 343 446 53 188 245 - 203 232 197 42 125 283 223 74 256 170 525 628 190 245 203 -

• Please Drive Carefully •



Florida’s Historic First Coast . . . 449 years old and counting up! Florida’s First Coast is located in the northeast corner of Florida, and is home to over one million people, with Jacksonville “Florida’s River City By-The-Sea” at its hub, and the beaches just minutes away. The modern high-rises of downtown Jacksonville show little evidence that this community was settled before the Pilgrims landed nearly 450 years ago.

This modern community is proud of its past as it looks

to the future. The Riverwalk’s Northbank expansion provides a Downtown Jacksonville rests on the magnificent St. Johns River

mooring area for the cruise ships Jacksonville hopes will make

the Riverwalk their home port in the near future. Jacksonville Naval Air Station, home of the original Blue Angels, has been a strong contributor to the local economy for nearly seventy years, and the Mayport Naval Station is fast becoming one of the busiest military ports in the country. The climate offers year-round sports and recreation. Mild winters with cool spring and fall temperatures enhance warm summers filled with sunshine. Our climate is ideal for all indoor and outdoor activities. Spend the day exploring 12,000 years of Jacksonville history at the Museum of Science and History, one of the city’s most popular attractions. Take in a Broadway-style show, the FCCJ Artist Series brings a host of headline productions, or perhaps spend an evening at the symphony.

The Jacksonville Symphony Orchestra season begins each autumn and continues until spring. The Jacksonville

Zoological Gardens, home to more than 800 birds, reptiles and mammals are the zoo’s attractions that range from a walkthrough aviary to the new Great Apes enclosure. And don’t forget the petting zoo.

Visit Fort Caroline National Memorial, a replica fort that commemorates the French Huguenot colony that was

built in 1564 and settled by explorer Rene de Laudonierre. The riverfront park also features hiking trails. Stroll through the galleries and beautiful riverfront gardens at the Cummer Gallery of Art and Gardens, or enjoy a picnic lunch under the limbs of the Treaty Oak in Jessie Ball DuPont Park.

Friendship Fountain is nearby and the mile-long Southbank Riverwalk is just a few steps away, and offers a fantastic

view of the downtown skyline. Also downtown and directly across the St. Johns River is the Jacksonville Landing, a festival marketplace packed with dozens of small boutiques and restaurants. 10


Learning about local history is something that is

enjoyed by all ages. And few places in Florida are more historic than Kingsley Plantation, the state’s oldest remaining plantation home. Located on remote and picturesque Fort George Island. Discover northeast Florida’s best kept secret, Jacksonville Beach. Come find our white sandy beaches and throw away your day planner! Only minutes away from the Georgia border, Jacksonville Beach offers excitement or a quiet getaway. Tucked away on Florida’s A1A, our treasures await your discovery.

Whether you’re a business person, fisherman, golfer,

or a family looking for good clean fun, Jacksonville Beach is your place. Nationally recognized for our lifeguard training programs, our beaches are protected year-round. The Red Cross Life Saving station houses one of the country’s only remaining volunteer

life

saving

organizations. With all the amenities of a beach resort community, Jacksonville

Elegant lobby at the Hilton Bayfront St. Augustine

Beach

Above: Accommodations from elegant to family style mark the affordability available on the First Coast.

welcomes

you

with the hospitality of a

Top right: Florida’s Historic First Coast offers many uncluttered beaches and waterways to highlight and satisfy any visitor’s expectations.

small

home

town.

Choose from our first class accommodations ranging

Right: Jacksonville Beaches volunteer Red Cross Life Saving Station still serves the visiting public.

from oceanfront hotels

The fabled Blue Angels, the United States Navy’s Flight Demonstration Squadron, performed their first flight demonstration in June 1946 at their home base here at Jacksonville Naval Air Station. We salute the American Military and protectors of freedom everywhere.

oceanfront restaurants offering Florida’s finest seafood and

to small intimate motels and bed and breakfasts. Dine at local specialities or at unique restaurants and pubs throughout this exciting city.

With the Jacksonville skyline framing the background, the Blue Angels return from a recent local demonstration flight at NAS Jacksonville.

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As the saying goes “24 miles of beaches and the rest is history”

Nearby St. Augustine exudes a playful charm created by a contradiction of Old and New World Influences. Mixed together they create a refreshing mixture of antiquated romance, youthful vibrance, and Southern sweetness. Evidence of the magic and mystery of St. Augustine is revealed in more than 60 historic sites and attractions. Many of these points of interest are tucked along canopied roads of moss-draped oaks. Streets are lined by signature coquina cottages topped with red clay roofs. Two National Monuments reflect the prevalent Spanish and Minorcan heritage: Ihe impenetrable Castillo de San Marcos (1695), the nation’s oldest masonry fortress, and Fort Matanzas (1742) which can be reached only by boat. Blackbeard commands from the bridge

as the Pirate Ship ‘Black Raven’ sails

Since 1903, visitors have discovered St. Augustine’s past at the Fountain

of Youth Archaeological Park. Thought to be Ponce de Leon’s eternal

into the Marina at St. Augustine Harbor.

spring, it is Florida’s oldest attraction. The Mission of Nombre de Dios (1565) is the location that began Christianity in the United States. Visitors can also see the remains of the 1808 City Gate, that are now a grand archway of the oldest city.

One of St. Augustine’s natural attractions are the state parks. Favor-Dykes State Park, on the southern tip of St.

Augustine is a 752-acre forest that serves as a refuge for endangered bald eagles and wood storks. Trails and camping areas are found along meandering marshes.

Every day is eventful in St. Augustine. There are 45 spirited year-round celebrations of heritage and heroism.

Reenactments range from the 18th century royal transfer of office to Drake’s Raid in 1586. Another popular event is the reenactment of the 1740’s torchlit Spanish Night Watch. St. Augustine and the surrounding area have an amazingly varied and rich fine arts environment. Shimmering sunlight reflects afternoon colors at the marina in beautiful Camachee Cove, quietly resting between Vilano Beach and historic St. Augustine, Florida

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. . . and all ages love St. Augustine Working in every medium imaginable, art lovers can check out the work of more than 230 locain l artists in galleries and shops around the city. The antiques scene is no less sparkling. St. Augustine alone has more than 50 antiques dealers displaying their one-of-a-kind treasures.

In 1513, when Ponce de Leon first saw Florida, near the mouth of the St. Johns

River, the flowers were in full Easter bloom so he called it La Florida (the flowering). Although de Leon did not stay long, the name has never left us.

The Spanish influence is everywhere in St. Augustine’s buildings. Many of

its hotels, museums, churches, inns and public places have a distinct colonial flair. Spectacular archways, flying buttresses, stained glass windows and the magnificent lobbies of Henry M. Flagler’s grand hotels, all evoke a by-gone era.

Spanish colonial life. This living theater allows visitors to see how early

settlers went about their lives, how they repulsed invaders or were occupied by them. These festivals are staged during all seasons of the year and are fun and informative and provide a perfect way for a family to learn together. Anastasia Island, between the Intracoastal Waterway and the

Our coastal waters are home to dolphins, playful,

Atlantic Ocean is an 18 mile vacationer’s paradise perfect

intelligent creatures often spotted frolicking in the waves

for all outdoor recreational activities. Here you’ll find

close to shore. The St. Johns River has a sizeable colony

beautiful, clean, sandy beaches, the county fishing pier and

of manatees. Spotting one of these gentle creatures in

the Anastasia State Recreation Area, which offers camping,

the wild is a thrill you’ll not soon forget. Looking for

hiking, nature trails,

American alligators is another favorite of visitors to

birding, picnicking,

Florida. Usually shy, they pose almost no threat to boaters

fishing and volleyball.

and fishermen. Watch closely-that log may become an

You’ll have an ample

alligator! As it glides away, leaving few ripples, visitors

opportunity to view

marvel at its prehistoric grace.

the spectacular abundance of native Bridge of Lions recently re-constructed welcomes visitors to Anastasia Island.

wildlife.

In spring and summer, flowers and shrubs are ablaze with color, reminding us all of Ponce de Leon’s name for our beautiful peninsular, “La Florida”. 13


Sports

on our First Coast The Jacksonville Suns: In past years, over 60 former Suns have played in the Major Leagues. The Suns have drawn more than 4.2 million fans, roughly equivalent to the previous 45 seasons combined.The Suns are the Southern League’s most tenured member, playing in the league consecutively since 1970. Many Suns players have been inducted in the Baseball Hall of Fame in Cooperstown, N.Y. The Suns are the AA affiliate of the Miami Marlins. Call (904) 358-2846

The Jacksonville Jaguars: On August 18, 1995, when the Jaguars played their first home preseason game in their new stadium, it marked the first time in sports history that an expansion team had played its first home game in its inaugural season in a new stadium or arena. Not only that, but it was built faster than any major-league stadium had ever been built in North America. (904) 633-6000 The TPC at Sawgrass which had its inaugural year in 1980, is the flagship of well over a dozen Tournament Players Clubs that exist nationwide. For more than 20 years after opening, the TPC still boasts two of the most recognized courses in golf-the Stadium Course and the Valley Course The stadium’s signature Island Green at the 17th hole captivates golfers worldwide. Each year, the best players in golf try to tame this Pete Dye course. The success of the TPC at Sawgrass has spawned a network of Tournament Players Clubs in the United States. 2014 TPC at Sawgrass May 6-11. For more information call 285-7888, For tickets & parking fees (888) 401-8000. 14

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In Northeast Florida, football is a special pastime of longtime residents and visitors alike. Listed below are the phone numbers & addresses of favorite First Coast professional & collegiate teams.

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Jacksonville JAGUARS One ALLTEL Stadium Place Jacksonville, FL 32202 (904) 633-6000 website: www.jaguars.com

University of Florida GATORS 226 S. W. 13th St. Gainesville, FL 32611 (352) 375-4683 website: www.gatorzone.com

• National Champions • Florida State University Seminoles P. O. Box 2195 Tallahassee, FL 32316 (850) 644-1830 website: www.seminoles.com

University of Georgia Bulldogs P. O. Box 1472 Athens, GA 30603 (706) 542-1231 website: www.georgiadogs.com

Jacksonville‘s EverBank Field, the home of the NFL’s Jacksonville Jaguars. Nearby is the new sports complex,Veterans Memorial Arena & the Suns Baseball Grounds. Just east of downtown Jacksonville and bordered by the St. Johns River.

The Jacksonville Sharks The Sharks are a professional arena football team based in Jacksonville, playing their home games at the Jacksonville Veterans Memorial Arena, a 15,000 seat multi-purpose arena known for sponsorship purposes as Sea Best Field. The Sharks are part of the South Division of the American Conference (AC) in the Arena Football League (AFL), and are most notable for being the only team in the history of all professional sports to have won the championship of their division in every season of their entire existence.  ATP Tour The ATP’s accelerated growth and increased operational needs prompted the construction of a new 22,000 square foot building that now serves as the ATP’s corporate headquarters for North and Latin America. In 2012, ATP is now in its 24th year at Ponte Vedra Beach. The ATP oversees a circuit of events, which includes 65 tournaments in 31 countries on 6 continents. We invite you to visit the ATP’s International Headquarters and experience the dynamic excitement of “tennis that’s out of this world” For more information and dates call 285-8000.

The AT&T Greater Jacksonville Kingfish Tournament Each July, Jacksonville hosts the AT&T Greater Jacksonville Kingfish Tournament, the largest of its kind in the United States. Held at Jim King Park & Boat Ramp on Sisters Creek on the Intracoastal Waterway, this event brings professional and amateur anglers vie for the cash prizes over the weeklong event. Festivities held during the week include a Junior Angler Tournament for fishing enthusiasts under the age of 16, a food festival, boat show, kids’ play area, call: 251-3011

34th Annual

Jim King Park & Boat Ramp

Tournament Week July 21-26 2014 For the most up to date events and activities call any of the area’s Visitor & Convention Bureaus-Pg. 4. 15


• World Golf Village • Located in historic St. Augustine, just south of Jacksonville and 30 minutes from TPC Sawgrass, World Golf Village is the ultimate golf vacation destination. It’s home to the World Golf Hall of Fame, where the greatest players and contributors are honored, and includes more than 70,000 square feet of displays, trophies and personal and professional memorabilia of its more than 130 members. World Golf Village also has a number of championship golf courses created by Hall of Fame legends, including the King & Bear co-designed hole-by-hole by Arnold Palmer and Jack Nicklaus, and the Sam Snead and Gene Sarazen-inspired Slammer & Squire. For luxurious accommodations, there is a selection of preferred partners such as the Renaissance Resort and Grande Villas, a Bluegreen Resort. No matter where you stay, World Golf Village offers a complete golf vacation for your family, friends or next group outing, and is the highlight of any golfer’s visit to Northeast Florida. At World Golf Village, it’s your unforgettable opportunity to stay and play like a champion. www.pgagolfexperiences.com

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Where to Play Golf on the First Coast

Florida’s First Coast is synonymous with golf. This guide offers a sampling of some of our finest courses. What’s more, this is the home of the World Headquarters for the PGA TOUR, The TPC at Sawgrass, the exciting World Golf Village & the PGA Hall of Fame.

Champions Club at Julington Creek 1111 Durbin Creek Blvd. • 287-4653

Cimarrone Country Club 2690 Cimarrone Bird. • 287-2000

St. Augustine

Golf Practice Ranges

Jacksonville Beaches Golf Course 605 S. Penman Rd. • 247-6184

St. Augustine Shores Golf Club US 1 (2 mi. N of 206) • 794-4653

Champions Club at Julington Creek 1111 Durbin Creek Blvd., Jax

Ponte Vedra Beach Tournament Players Club at Sawgrass 110 TPC Blvd. • 285-PUTT

St. Johns County Golf Club 4900 Cypress Links Blvd. • 825-4900

Fiddlers Green Golf Course 13715 Lake Newman St., Jax

World Golf Village The Slammer & The Squire • 940-6100 The King & The Bear • 940-6200

Golf Club of Jacksonville 315 S. Hampton Club Way, St. Aug.

Beaches

Palm Valley Golf Club 1075 Palm Valley Rd. • 285-8978 Windsor Parke Golf Club 4747 Hodges Bivd. • 223-4653

Bunnell/Palm Coast

Grand Reserve • (386) 313-2966 235 Grand Reserve Blvd. Fr. Palm Coast so. on US1, 4.5 mi.

Middleburg

Avenues Golf Range & Academy 12121 Phillips Hwy.

St. Augustine Shores Golf Club US 1 (2 mi. N of 206) • 794-4653

The Ravines • 282-2701 Rt. 21 S., east on S.R. 318 for 1 mile

Amelia Island

Fernandina Municipal Golf Club 2800 Bill Melton Rd. • 277-7370

Sunbeam Driving Range 4448 Sunbeam Rd., Mandarin University Golf Range 6240 Ft. Caroline Rd., Arlington

Where Golf Is Still Fun! For the Best Value in St. Johns County • Public Welcome

St. Augustine Shores • 18 Hole Public Course • Rental Clubs Available • Golf Clinics-Instruction Available Frank Anderson • Director of Golf/Lessons

For TEE Times & Rates Call:

(904) 794-GOLF (4653)

Restaurant & Lounge open 7 days a week.

Driving Range open ‘til dark!

707 Shores Blvd. just off US 1 South • St. Augustine (5 miles south of SR 312 - 2 miles north of SR 206)

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•Historical Time Line• Up to the beginning of the 20th century

This historical time line is color- coded, so while it includes partial First Coast history, you will know the significance of each date as it pertains to the corresponding area. Jacksonville is Blue, St. Augustine is Green, & Florida as a whole is Red.

Prior to 1513: The Northeast portion of Florida was occupied by the Timucuan Tribe. These Native Americans stood a good head and shoulder taller than the first European explorers. The average adult Timucuan height was 6 feet 6 inches; the average height of the Europeans? 4 feet 7 inches. March 27, 1513: Spanish explorer, Don Juan Ponce de Leon, first sighted the east coast of Florida while in search of gold and silver. Ponce de Leon claimed the land for Spain and named it La Florida, “the Flower”. 1562: French Huguenots, under Jean Ribault, founded a colony at Ft. Caroline on the St. Johns River. There is currently a National Memorial at this site. Early 1565: French establish a fort and colony at the mouth of the St. Johns River, near what is currently the Mayport Naval Station, soon to be the permanent home for the U. S. Navy’s nuclear aircraft carriers.

Pedro Menendez De Aviles, (1519-1574) Spanish mariner who founded St. Augustine, Florida in 1565. Courtesy: Potter’s Wax Museum

In 1565, Menendez was commissioned by King Philip II to equip an expedition to establish a colony in Florida. There were two objectives in the mission; the first was to establish fortified enclaves along the coastline that would protect Spanish treasure fleets returning to Spain by way of the Bahamas, and the second was to eliminate French Huguenot settlements in the Florida region. Menendez set sail from Spain on July 29, 1565 and on August 28 he entered a harbor on the coast of Florida. Our nation’s oldest city, St. Augustine, was founded 11 days later. He then attacked the French garrison at Fort Caroline at the mouth of the St. Johns River. The Spanish slaughtered everyone in the fort, including survivors from a French force that had set out earlier to attack him at sea but were shipwrecked in a hurricane. Menendez returned to Spain in 1567, was appointed Governor of Cuba in 1568 and perfected the convoy-escort strategy to protect the Spanish treasure ships from pirates and corsairs. In 1568 and 1570 he returned to America and sent exploratory parties up the Chesapeake Bay and the Rappahnnock River. Shortly before his death in 1574 he was recalled to Spain and was appointed Captain General of the Armada that was to invade England.

Late 1565: As per the instruction of the King of Spain, Menendez vanquished the French garrisons on the St. Johns River. This was done to ensure the safety of Spain’s treasure fleet that sailed along Florida’s coastline.

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1569: Fort Matanzas was built on Rattlesnake Island. This small fort served as a warning post to inform the city of invaders from the south.

Sept. 8, 1565: St. Augustine was founded by Don Pedro Menendez de Aviles, Spain’s most experienced Admiral. Menendez named the settlement St. Augustine in honor of the Saint whose feast day it was when he first sighted the shore on August 28.

1586: The English Pirate, Sir Francis Drake, attacked, pillaged and burned St. Augustine. During the next 100 years, St. Augustine enjoyed an uneventful, slow growth and rebuilding. The populace of about 700 only increased to 1,000 by 1688. 1672: Spanish start construction of a stone fortress on St. Augustine’s bayfront.

1702: The English Governor of Carolina conducted a 2 month siege against St. Augustine. Although every building of importance was destroyed, the English were unable to overtake the nearly completed fort. 1756: The Castillo de San Marcos is officially dedicated. 1821/1822: Cowford, a village on the north bank of the St. Johns River, lays plans to become the city of Jacksonville, named after General Andrew Jackson. 1832: Jacksonville is incorporated. William J. Mills is elected the first mayor of Jacksonville.


Osceola, (1800-1838) Respected Native American. Shortly after the Creek Wars (1813 1814), Osceola and other Creeks retreated Courtesy Potter’s to Florida and banded Wax Museum with the Seminoles. During his twenties, Osceola became known as a successful hunter and a courageous war hero. He was awarded recognition that was normally reserved only for the Chiefs. In April of 1835, after one of many battles with the U.S. Troops, Osceola was briefly captured. Upon his escape he began to organize his warriors in an effort to stop an attempt by government troops to relocate his people to a reservation west of the Mississippi River. This marked the beginning of the second Seminole war. By December of that same year Osceola had ambushed and killed Wiley Thompson, the U.S. Indian agent. From the Everglades, Osceola engaged in guerrilla warfare tactics always avoiding a direct pitched battle. In October 1837, Osceola and his warriors were captured while under a flag of truce. General Thomas S. Jessup deceived Osceola and imprisoned him in St. Augustine’s fort. Osceola died (Jan. 30, 1838) at Fort Moultrie, S.C. Public outrage at Jessup’s trickery tarnished the army’s image. With respect for Osceola, several towns and counties in various states were named in his honor.

1836: The Seminole War of 1836 was a failed effort by the Seminole Tribe to retain control of Florida from the Americans. This dispute lasted about 18 months and ended just south of St. Augustine where two prominent Seminole leaders were captured. 1845: Florida becomes the 27th State of the Union. Tallahassee was selected as the state capital. This decision was a compromise between St. Augustine and Pensacola, both of which were difficult to reach from most parts of the state. 1862: Civil War Union forces take control of the First Coast area. St. Augustine is held until the end of the war. Jacksonville is burned

and destroyed after just one year of occupation. 1864: The Battle of Olustee occurs, the only major battle of the Civil War to be be fought in Florida. 1865: The end of the Civil War brought the beginning of tourism to the First Coast. The Northern soldiers took home reports of Jacksonville’s mild clear winters, thus creating the first Florida tourism market. Prior to St. Augustine having any notable hotels, Jacksonville was a cosmopolitan tourist city. 1883: The Flagler Era Begins. During the 1883-84 winter Henry M.Flagler, one of the founders of Standard Oil, visited St. Augustine. From this visit came the construction of the Ponce de Leon Hotel and the Alcazar Hotel. Currently Flagler College and the Lightner Museum respectively. These posh resorts lead St. Augustine to be known as the Riviera of the South.

Lightner Museum: Originally built in 1888 as the Hotel Alcazar by Henry Flagler, the structure was later purchased to house Otto C. Lightner’s collection of art and artifacts. On display are 19th-century furniture, Tiffany glass, porcelain art, antique dolls and other artifacts give you a glimpse of 19th century life.

1887-1914: FIRES! During this relatively short time period both St. Augustine and Jacksonville experienced disastrous city fires. In 1887 flames swept the St. Augustine Cathedral and destroyed much of the block north of the plaza. Jacksonville was totally rebuilt after the great fire of 1901. It returned as a modern city of brick and stone becoming Florida’s largest metropolis. The rebuilding continued

Sir Francis Drake, (1540-1596) English admiral and explorer, the founder of the English naval tradition. Drake inherited strong protestant views from Courtesy Potter’s his father which made Wax Museum his fight with Spain a matter of conscience as well as of material gain. The Drakes were related to the wealthy Hawkins at Plymouth. After an unpublicized voyage across the Atlantic, Drake was placed in his first command in the squadron of John Hawkins, which was active in the slave trade between Africa and the Spanish colonies in the West Indies. This voyage of 1566 to 1567 ended in disaster when the Spanish attacked English ships at San Juan de Ulua on the eastern coast of Mexico. Hawkins, as treasurer of the navy, and Drake, as a privateer, sought revenge for this event. Drake first drew the attention of the rest of the world to England as a rising sea power when he sailed around the world in the early 1580’s. The queen knighted him as the first captain to have circumnavigated the globe. (Magellan’s claim was disputed since he had died during the voyage of his ship the Vittoria from 1519-1522.) The year 1585 marks the beginning of open war with Spain. Drake was appointed to command an amphibious expedition to the West Indies. By this point in his career, Drake has mastered tactics of combined operations enabling him to capture Santo Domingo, Cartegena and St. Augustine, Florida. He also removed the settlers under Ralph Lane at Roanoke, Virginia at their own request. This ended Sir Walter Raleigh’s first American colony. Drake returned to England in 1586.

in St. Augustine after a disastrous fire in 1914 wiped out many of the buildings in the older section of the city between the city gates and the plaza. 1908: The first motion picture studios open in Jacksonville, helping it become the “world’s winter film capital”. After the Fire: The fires that devastated Jacksonville and St. Augustine created a clean slate upon which each community arose to be what is today a thriving business, cultural and historic region currently known as Florida’s First Coast. 19


. . .And About Wines

Listed below is a helpful guide in your enjoyment of dining out, and in the selection of what wines are served with a specific dish. Swiss tarte l’oignon. Fondue, Riesling veal dishes, trout. Chenin Blanc

Simpler versions of beef and lamb. Macaroni Parisienne Terrine, some veal dishes. Chicken-roasted or braised.

Nebbiolo Cabernet Sauvignon

Salmon braised in red wine. Beef bourguignon. Estofat of beef.

Chardonnay Pinot Noir

Turkey, chicken, lamb, duck, steak.

Carinane Cabernet Sauvignon

Beef, stews, roast fowl, tomato Merlot dishes. Gewurztraminer

Lamb, chicken & fowl (white). Nuits St. George Roast turkey, fish, light chicken dishes. Ham. Dry Riesling Beef, lamb, cheese. Fruits, cheeses, dessert wine. Shrimp, lobster, crab, veal, light dishes.

Shiraz Port Chardonnay

Smoked fish. Perfect luncheon Pinot Blanc wine. Cold dishes. Chenin Blanc

Delicate fish dishes, such as cold lobster, shad roe oysters on the half shell, clams.

Riesling

Baby lamb, Coq au Vin de Chambertin. Beef

White chicken dishes, veal, fish.

Chardonnay

Cabernet Franc

Apertif, fish dishes, pork.

Riesling (white)

Apertif with cassis. Smoked salmon. Chicken, ham, turkey, seafood. Almost any food. Champagne (white)

Summer dishes, cold dishes. Fish, broiled chicken, veal. Summer foods.

Rose

Beef roasts. Fish cooked with red wine. Veal roasts Pinot Noir

Desserts, Occasionally with hors d’oeuvres.

Champagne (Brut) Riesling

Italian dishes (a classic), pasta with red sauces, stews Chianti (red & white)

Hors d’oeuvres. Cold dishes. Veal, Light chicken dishes.

Voignier Sauvignon Blan

Roast lamb, chops, deviled chicken.

Dry Riesling Chardonnay

Apertif (drier ones). Soup. Occasional hors d’oeuvres.

Fume Blanc Chenin Blanc

White chicken dishes, veal sauteed fish, hors d’oeuvres.

Semillon

Antipasto. Fettucine. Veal dishes. Chicken.

Champagne (Brut)

Beef, turkey, general use.

Zinfandel

Fish. Eggs. Light dishes

Traminer (white)

Shellfish such as lobster General use.

Merlot, Chardonnay

Chicken. Ragouts. Pasta.

Sangiovese, Barbera

Antipasto. Fettucine. Fish. Veal. Most meats, fowl.

Chardonnay, Chenin Blanc Pinot Noir

Grilled shellfish, veal, any fish dish. Sauvignon Blanc

Sancerre (white)

Lamb, hearty dishes such as roast beef.

Zinfandel

Beef, chops, red meats in informal; dishes.

Beef. Cheese. Duck. Goose.

Sauvignon Blanc Riesling

Merlot, Pinot Noir

Apertif-after any fine dinner.

Madeira

Red meats. Pasta. Ragouts.

Cabernet Sauvignon, Merlot

t

20

Food and wine pairings courtesy of San Sebastian Winery, St. Augustine

t

Background photo courtesy of The Wine Cellar


Dining & Nightlife

Elegany oceanfront dining at The Reef, St. Augustine oceanside

W hether it’s Breakfast, Lunch or Dinner, you’ll enjoy dining on our historic First Coast. A hearty serving of country ham and eggs done to perfection with a giant stack of pancakes is a breakfast favorite. Lunch might be juicy burgers with a crisp salad at a waterfront café. In the evening, choose from a variety of seafood houses providing delicious platters of fresh local shrimp, oysters, scallops, catch of the day, or a sumptuous steak served up with a variety of fresh veggies, or maybe just some down-home country cookin’.

Bon Appetit! 21


After Dark Ballroom Dancing, or Rock ‘n Roll, or Country Western, or Just Listen? Our First Coast Rocks!

Piano Bar ambiance in the lounge at Seasons 52

Friends meeting friends in the upscale lounge of Seasons 52

Rhett’s is style & upbeat pleasure in the Historic St. Augustine restored area Soft, and Contemporary sounds from the classy combo in the lounge at the Tree Steak House in Mandarin

22

T Thought forFood T 1. Budget your meal considering both content and price as you scan the menu before you. And think positively. No matter where you are you can make your food desires compatible with your wallet. It may take passsing up the filet mignon for a Caesar salad, but you can do it! 2. Be in control of your time. Your wish is your waiter’s command. Whether you want a leisurely or quicklyserved lunch, let him know as soon as he takes your order. If you prefer a leisure­ly lunch feel free to tell him how many minutes you want between courses, and he can instruct the kit­chen on preparing your meal. 3. Make your dietary needs clear. If you are on a special diet and cannot take salt, MSG, butter, etc. on your food tell the waiter as you place your order. Likewise, make your preferences for cooking clear-well-done, medium, etc. Be even more specific and the end product is more likely to be what you want -“Just warm up the steak” is more precise than saying “Rare.” If your meal is not prepared as you requested it, send it back. 4. Feel free to ask as many questions about the food you are about to order as you need to feel knowledgable. It is not impolite, but rather wise since you are paying for your meal! Ask whether the fish is fresh, or whether the meal is cooked to order-or if the desserts are made on the premises. Be assured the answer will be honest as no restaurant wishes to have a reputation for pretending to be something it’s not! 5. And, it’s certainly worth a try to ask for a sampling of something that sounds terrific but would be a new experience for you. Ever wonder what chocolate mousse tastes like, or peach souffle? Sampl­ ing could be more difficult with an entree but requests for sampling desserts, vegetables, and sauces shouldn’t stun your waiter. . . . Enjoy the thought: Chan Sullivan


•First Coast Dining• Old World Tastes With New World Flavor

B Cuisine by Specialty b

An instant reference to area dining. Waterside View Family Style Seafood Steak & Beef

Amici Aviles Aunt Kate’s Corner Bistro Aviles Omaha Steak House Beach Diner River City Brewing Co. Copeland’s Ruth’s Chris Steak House Fratelli’s Scarlett O’Hara’s Marlin Moon Grille Sun Dog Metro Diner Vicki Dugan’s Wine Cellar O. C. White’s River City Brewing Co. Ruth Chris’ Steakhouse Amici Scarlett O’Hara’s Fratelli’s Seasons 52 Slider’s Fionn MacCool’s TacoLu The Cheesecake Factory TacoLu The Reef Wine Cellar World Famous Oasis Basil Thai Sushi Bar

Italian Irish

Mexican Thai

Aviles Copeland’s Marlin Moon Grille O. C. White’s River City Brewing Co. Scarlett O’Hara’s Slider’s

Sunday Brunch Amici Aviles Corner Bistro Fratelli’s Sun Dog

Sports Bar

Seasons52 Scarlett O’Hara’s TacoLu The Tree Steak House World Famous Oasis

Aunt Kate’s Fionn MacCool’s River City Brewing Co. Ruth Chris’ Riverwalk The Reef

Where can we dance? . . . or just listen? Marlin Moon Grille River City Brewing Co. TacoLu The Tree Steak House World Famous Oasis

Varied Cuisine

Beach Diner Metro Diner The Steakhouse/Embassy Suites The Cheesecake Factory World Famous Oasis 23


Riverwalk Destination: Downtown Jacksonville

Riverwalk

Friendship Fountain

Jacksonville Landing

J a c k s o n v i l l e ’s S o u t h b a n k a n d Northbank Riverwalk is a popular host of the city’s riverfront. Featuring a boardwalk winding throughout restaurants, night life, shopping, marina and pavilions. A great way to relax, strolling and enjoying both sides of the magnificent St. Johns River. Running through the heart of Jacksonville, the St. Johns River is the nation’s longest north-flowing river. The river is flanked on the north and south banks in downtown by the Riverwalk, consisting of stretches of wooden boardwalk and paved paths. It extends for just over 2 miles along the north and 1 mile on the south, it includes benches, lighting and restrooms, which are located under the Acosta Bridge. Seafood fests, parades, and craft festivals all take place on the Riverwalk. Stroll, shop, picnic, or just watch boats cruising by. 24

With its glorious display of color and energies, Friendship Fountain on the Southbank is located on the St. Johns River next to the Museum of Science & History (MOSH). Friendship Fountain was completed in 1965. The Fountain consists of three rings of jets extending 200 feet in diameter. The 63 nozzles comprising the fountain can shoot water as high as 120 feet in the air, higher than a ten story building. When lighted at night, the colorful lighting turns the splashing waters into a playful work of art. The park includes picnic tables, benches and parking spaces. This is a great place to relax after a visit to MOSH. Enjoy a picnic lunch while watching boats or dolphins in the river or just taking in the view of the beautiful city skyline. Admission is FREE.

This popular Northbank Riverbank marketplace boasts retail shops, restaurants and regularly scheduled live entertainment in the Jacksonville Courtyard. Hosting more than 350 events each year and featuring live entertainment on the riverfront stage every Friday, Saturday and Sunday. Enjoy all the waterfront views while dining in the relaxing atmosphere of a terrific assortment of restaurants sure to please the most discriminating palates. There are many select shops to carry home more than just great memories. The Landing is also home to Jacksonville’s only package store called Happy Landing. Convenient parking is available. For more information, please call (904) 353-1188 or visit: www.jacksonvillelanding.com



River City Brewing Company

Jacksonville’s premier riverfront restaurant located on the Southbank of downtown Jacksonville features a casually elegant 325 seat main dining room overlooking the beautiful St. John’s River and the skyline of downtown Jacksonville. The menu offers dishes created with global flavor and culinary expertise including fresh seafood, tender steaks creative pasta dishes and daily Chef’s creations. The Brewhouse Lounge attached to the main dining room features live weekend entertainment, both inside and on the outdoor deck. River City Brewing Company also features an on-site brewery, glass-encased for viewing in the Brewhouse Lounge. Second floor private banquet rooms for all special events, social or corporate. Off-site catering services available. 835 Museum Circle 398-2299. See our ad opposite page.

“Top o’ the mornin’ and the evenin’ to ye” with Irish dining selections galore.

Fionn MacCool’s Irish Pub Gourmet and Casual Dining and an authentic Irish experience. Praised locally as a “Best New Restaurant” by Folio Weekly 2012 and “Best Irish Pub” by Jacksonville Magazine 2012. Fionn MacCool’s is an Irish pub that doesn’t skimp on the Irish. Outside patio dining with a beautiful view of the St. Johns River. Open everyday at 11am for lunch and dinner. in the Jacksonville Landing www.fionnmacs.com 374−1547

Beach Diner (San Marco) New in the San Marco Square area near the downtown Riverwalk. Barry Adeeb’s Beach Diner has been a favorite in the Jacksonville area for many, many years and is now newly opened in San Marco. 1965 San Marco Blvd. 399-1306 See our ad page 29.

Gourmet & Casual Dining And An Authentic Irish Experience

An Irish Pub That Doesn’t Skimp on the Irish Come see why Fionn MacCool’s was Folio Weekly’s 2012 “Best New Restaurant” and Jacksonville Magazine’s 2012 “Best Irish Pub”

• Open daily at 11am for Lunch & Dinner. Slainte

2 West Independent Drive • 374-1547 • www.fionnmacs.com 26

The Beach Diner now located in San Marco not far from the downtown Riverwalk.


The Wine Cellar Offering wines aged to perfection and a culinary excellence that has become the trademark of the Wine Cellar menu. In 1974, under the tradition created by Vicki Dugan, The Wine Cellar opened its doors and has become consistently rated among the top 300 restaurants throughout the state of Florida by Florida Trend Magazine, and continues to win the coveted “Award of Excellence� from the Wine Spectator. Customers, both old and new appreciate the excellent food, attentive service and warm ambience. 1314 Prudential Dr. 398-8989. See our ad opposite page.

The Wine Cellar is consistently rated among the top 300 restaurants in Florida.

Jacksonville Maritime Heritage Ctr. The Heritage Center operates as both an educational and entertainment resource for the entire community and its visitors. Artifacts are of interest to all ages and all social, cultural and recreational groups. Workshops, special events and demonstrations are conducted. Open 11-5 T-F &1-5 Sat/Sun. In the Jacksonville Landing 355-1101. See our ad next page.

The Maritime Heritage Ctr. displays a history of Jacksonville through interesting artifacts.

27


Basil Thai & Sushi An authentic Thai restaurant offering traditional Thai dishes, a pleasant dining atmosphere, and friendly staff. Owner Melanie Goh, brings some of the most delicious and creative Thai dishes to be found in all of Jacksonville. Our all-Thai cuisine menu is a mix of traditional favorites and contemporary creations, hearty and very spicy. The recipes are prepared with only the freshest ingredients. We provide three choices for dining at Basil Thai, there is the intimate properly lighted wine room dining area, the central dining area and the outdoor dining area of our spacious patio enabling you to take advantage of our beautiful weather. 1004 Henricks Ave. (904) 674-0190. See our ad opposite page. Basil Thai & Sushi serves such delightful Thai delicacies as Sushi Pad Thai.

Museum of Science & History Museum highlights include an Allosaurus dinosaur skeleton, wildlife and a small planetarium, as well as other permanent and traveling exhibits. Also an interactive children’s museum focusing on the science and history of Northeast Florida. Live animal and planetarium shows daily. www. the mosh.org. 1025 Museum Circle, adjacent to the fountain. 396-6674

28

Hostess/Owner Melanie and her attractive staff invite you to select Thai & Sushi favorites offered at lunch & dinner.

The Museum of Science and History highlights an interactive children’s museum.

Did you know . . . 83% of the visitors & tourists to our First Coast visit local restaurants, at least 2 times daily. We’re in over 100 hotels (about 12,000+ rooms) .


Veteran’s Memorial Wall The “Wall” is must see for all, especially veterans and their families. The wall, with its eternal flame, honors veterans who have made the supreme sacrifice for America and Freedom. Honoring deceased veterans from World War I, World War II, Korea, Vietnam, Desert Storm and Iraqi Freedom. The wall is over 100 feet long and 14 feet high, with the honored veterans categorized by the local high schools they attended. Located close to downtown Jacksonville east of the Veterans Arena and facing Jacksonville Municipal Stadium, home of the NFL Jaguars. On the beautiful St. Johns River.

BEACH DINER Voted Jax’s #1 Diner Monday thru Sunday 6am-2:30pm

San Marco

1965 San Marco Blvd..• 399-1306

Mandarin

11362 San Jose Blvd.• 683-0079

Atlantic Beach

Metropolitan Park Located next to the site of EverBank Field, this riverfront park is home to the Jacksonville Jazz Festival and other outstanding performances. The park also features 800’ of boat docking facilities, a children’s playground, picnic areas & a riverfront sidewalk. Just a short drive from downtown. 1410 E. Adams St.

Voted among top 5 restaurants

501 Atlantic Blvd.• 249-6500

1004 Hendricks Avenue

Ponte Vedra Beach

Just off the Riverwalk

880 A1A North • 273-6545

Jacksonville’s Veterans Memorial Wall engraved with the names of over 1600 deceased veterans from Jacksonville.

Lunch & Dinner Entrees Appetizers • Soups • Salads Desserts & Basil Specialties

Corner of Prudential Drive

(904) 674-0190

• www.basilthaijax.com • Ruth’s Chris Steakhouse Enjoy a relaxing lunch or dinner on the magnificent St. Johns River. An outstanding dining atmosphere, close to downtown, Jaguars’ EverBank Stadium, SouthBank attractions and located in the Crowne Plaza Hotel. Plenty of FREE parking provided to Ruth’s Chris guests. Open daily at 5pm. 3 9 6 - 6 2 0 0 . Vi s i t o u r We b s i t e : RuthsChris.com

Pleasant dining overlooking the St. Johns River where special events take place all year long.

29



Visiting the

of Southside Jacksonville

St. Johns Town Center

St. Johns Town Center is Jacksonville’s newest and most talked about shopping destination. Shop, dine, live and entertain in one beautifully designed life-style center. St. Johns Town Center offers 1.1 million square feet of unique shopping and dining including many new stores you won’t find anywhere else in Jacksonville. Relax and enjoy the Park Green, attend community events, or have dinner at one of our fine restaurants.

4663 River City Drive Jacksonville, FL 32246 Phone Number (904) 642-8339 A Fresh Dining Experience That Celebrates Living Well

Delightful culinary choices abound at Seasons 52, and for your before or after dinner soirees, visit the relaxing, and beautiful Seasons 52 lounge.

St. Johns Town Center Highlights & Features Cards • Books • Gifts • Stationery Children’s Fashions • Dept. Stores Entertainment • Food-Specialty Health & Beauty • Home Decor Home Furnishings • Jewelry Luggage • Medical Men’s & Women’s Fashions Music/Electronics/Video Optical/Eyewear Photography • Restaurants Services • Shoes • Specialty Shops Sporting Goods • Toys & Games Women’s Specialty Fashions For details visit: www.simon.com/mall

Seasons 52 is a fresh grill and wine bar that invites guests to discover the sensational flavors of a seasonally-inspired menu and awardwinning international wine list in a casuallysophisticated ambiance. Live entertainment nightly. Group dining available.

o

St. Johns Town Center

5096 Big Island Drive • (904) 645-5252

Visit us at:www.seasons52.com

Seasons 52 Fresh Grill Enjoy a fresh dining experience that celebrates living well at Seasons 52, a fresh grill and wine bar located at St. Johns Town Center. With its seasonallyinspired dining choices, award-winning international wine list and casuallysophisticated ambiance, there’s always something new to discover…52 weeks a year. Every week of the year, we strive to feature the freshest ingredients at their peak of ripeness and maximum flavor profile, changing to take advantage of each season’s bounty and continually enticing guests to return and experience what’s new. St. Johns Town Center.

5096 Big Island Drive. (904) 645-5252 visit us at: www.seasons52.com

Open Daily at 11am-11pm Fri. & Sat. ‘til 12:30pm Sundays 10am-11pm • Visit us at • www.thecheesecakefactory.com

(904) 998-9511 10260 Midtown Parkway 31


Baymeadows • TinselTown • Mandarin the of Southside Jacksonville A Great Name in Hospitality . . . and now A Great Name in Steakhouses!

The Embassy Suites Serves Premium Beef Fresh Seafood • Soups Salads • Sandwiches Homemade Desserts

Copeland’s Famous New Orleans Restaurant & Bar . “Let the good times roll” with the most spirited food in America, with a little bit of New Orleans in every bite. Open daily at 11am. Serving a wonderful Sunday Brunch. 4310 Southside Blvd. For info call: 998-4414. See our ad page 30.

Served in an English Tavern setting

The Steakhouse at the Embassy Suites

9300 Baymeadows Road • 2 blocks east of I-95

739-6633

www.embassysuiteshotel.com

How about . . . Dinner & a Movie?

Tinseltown~First Run Movies Dining Choices Galore! Just North of J. Turner Butler Boulevard & East of I-95 & Southpoint 32

Copeland’s serves the tastes of authentic New Orleans right here in Jacksonville..

The Steakhouse at The Embassy Suites offers a variety of great Jacksonville dining options for lunch and dinner. Grab a quick soup or salad. End your day with a nice glass of wine from our exclusive wine offerings. No matter what you have a taste for, you will find it at The Steakhouse in the Embassy Suites Hotel. Serving Monday -Sunday. Lunch: 11am to 4pm. Dinner: 4pm to 10pm. See our ad this page. 739-6633

Other Fine Shops & Restaurants In the Baymeadows Area 5th Element Indian Restaurant ABC Liquors Adamec Harley-Davidson Al’s Pizza Avenues Mall Cha-Cha’s Mexican Chili’s CVS Pharmacy Denny’s Los Loros Mexican Meditterania Greek-Italian Publix Supermarket The Pagoda Wells Fargo Bank Woody’s Bar-B-Q


St. Johns Town Center • San Marco Amidst the Mandarin Oaks

A Tradition In Jacksonville For 44 Years Setting the standard for

perfectly grilled steaks, the Tree Steak House has been a tradition of excellence in Jacksonville for over 44 years.

• 262-0006 • Just a few steps off San Jose Boulevard . . . old State Road 13, and you’re enjoying one of Jacksonville’s most elegant neighborhoods, with a true Southern atmosphere. The Tree Steak House is set back on San Jose Boulevard at the corner of Mandarin Road. Proudly staffed by Paul Hanson and his family since 1969. The “Tree” features great music in the cozy, yet elegant piano bar, featuring local talent.

The superb quality extends to each and every accompaniment, including deliciously different appetizers, crispy salads, fluffy potatoe’s, and fresh hot bread.The most popular steak at the Tree (and perhaps the most flavorful cut) is the legendary Rib-Eye. Brought whole to your table and cut to your specifications, your ribeye selection is then cooked to perfection.

Live Entertainment Wednesday thru Saturday

• Since 1969 •

11362 San Jose Boulevard at Mandarin Road • Visit our website: www.thetreesteakhousejax.com •

Enjoy a culinary delight as your server cuts your exact size fresh rib-eye at your table.

You can watch your favorite events on the large plasma screens. Happy Hour drink specials every night 4:00-7pm. 11362 San Jose Blvd. 262-0006. See our ad this page. Enjoy dining inside or outside on the open-air of the Beach Diner patio.

The Metro Diner “Where The Locals Eat” Best of Jax 8 years in a row, according to Folio Magazine. The Metro Diner is also located in San Marco, Jacksonville Beach and on the Westside at Roosevelt Mall. All of The Metro Diner locations are open from 6:30 am to 2:30 pm every day of the week. Be sure to check our Daily specials! Metro Diner was recently hosted with Mark Davoli and TV host Guy Fieri from the Food Network’s “Diners, Drive-ins and Dives” Please visit our website “www.metrodiner.com”. Located in Mandarin at Julington Creek 12807-5 San Jose Blvd. (904) 638-6185. See our ad Page 3.

BEACH

Voted Jax’s #1 Diner

Mandarin

11362 San Jose Blvd.• 683-0079

Atlantic Beach

501 Atlantic Blvd.• 249-6500

DINER

Open 6am to 2:30pm

San Marco

1965 San Marco D r..• 399-1306

Ponte Vedra Beach 880 A1A North • 273-6545

33


First Coast Beaches

. . . history’s quiet solitude

Shaped by a mix of cultures ranging from early Spanish settlers in the 1500’s to

invading golfers in the 1980’s, Our Historic First Coast beaches have a rich and unique history. Ponce de Leon, a Spanish explorer best known for his pursuit of the legendary “Fountain of Youth” landed on what would later become Ponte Vedra Beach on April 2, 1513. Seeing no suitable harbor, he sailed south and landed where Don Pedro Menendez founded the nation’s oldest city of St. Augustine in 1565. 34


Jacksonville Beach

The Little

BLACK Bikini

The equivalent of the Little Black Dress

NE

Largest selection of “mix & match” and a selection of T-shirts & hats galore!

BEACHSIDE Jacksonville Beach It’s easy to look your best at the beach when you visit BEACHSIDE. Jacksonville Beach’s largest selection of all types of swimsuits, some for swimming and some just for lookin’ good! With service and personal attention a specialty at BEACHSIDE, you’re sure to find what you’re looking for. Here you’ll find the latest in name brand beachwear, swimsuits and active sportswear. Mix n’ match bikinis. Huge selection of T-shirts for yourself, a friend or the whole family to wear here and take back home. Don’t forget to shop BEACHSIDE’s gift shop for the best in novelties, shells, unique jewelry, souvenirs and a great assortment of beach supplies. Open daily. Located one block from the ocean at 234 N. 1st St. in the heart of Jax Beach. 246-0248 See our ad this page. Fantastic collection of quality beachwear at very sensible prices for pre-teens and children at BEACHSIDE.

Along the way on

Florida’s Premier Swimwear Shop • Tops Ato F

vitamin

A

BEACHSIDE

1 Block from the Ocean 234 1st Street North • Jax Beach • 246-0248

35


SHELLS • T-SHIRTS • JEWE

• Beach Accessories for the Entire Family • Large Variety of Shells

Gift BEACHSIDE

The beach is much more fun when you shop at BEACHSIDE.

Don’t forget a Open Daily at 9am

234 1st Street North • Jacksonville Beach 1 Block from the Ocean • 246-0248

LRY • UNIQUE GIFTS • HATS

Infant to 5X Large

Your #1 source for:

• SHELLS • T-SHIRTS • JEWELRY • UNIQUE GIFTS • HATS •

T-Shirts Studio Sweat Shirts sittings sittings Beach Flip-Flops Weddings Families Shells and babies 794-0069 Souvenirs

Along the way on

Jacksonville Beach Beachside Gifts ”The Beach Stop” Overlook a beautiful marina and the intracoastal waterway in a picturesque setting in the shadow of the new Jacksonville Beach dual bridge, while Fantastic collection of quality beachwear enjoying Crabs Benedict, Surf & Turf or at very sensible prices at BEACHSIDE Boat House Pasta Primavera. Dinner 7 Here find the Lunch latest &inBrunch name days atyou’ll 4pm. Weekend brand beachwear, swimsuits and active at 11 am. Live entertainment, call for sportswear. Mix n’ match Huge times & schedule. 2321 bikinis. Beach Blvd., selection of T-shirts for yourself, at the ICW, Jacksonville Beach nexta friend or the whole family to wear here to Beach Marine. and take back 241-9771. Seehome. our ad opposite page.

NE Florida’s Premier Swimwear Shop

BEACHSIDE

234 1st Street North • 1 Block to the Ocean • Jax Beach • 246-0248

“It’s A Shore Thing” The perfect slogan for this outstanding restaurant in Jax Beach specializing in Eastern Shore seafood, fresh cut fries and orange crushes. The casually eclectic menu features slightly different twists on traditional favorites along with innovative creations prepared each day by the www.alenasphotos.com team of talented chefs, as well as an extensive wine list and generous cocktails, all presented by a friendly, professional staff in a cozy yet bustling atmosphere. Live entertainment on Sunday.

24

Voted Maryland’s favorite restaurant in 2009

24.indd 1

T-Shirts Hatsgalore! galore! T-shirtsgalore! galore! Hats Beachsupplies supplies galore! Beach galore!AtatBEACHSIDE. BEACHSIDE

Don’t forget shop BEACHSIDE’s Marlin MoontoGrille A favorite in Maryland graced gift shop for the besthas in now novelties, Jacksonville in shells, unique Beach, jewelry,specializing souvenirs and Eastern Shore seafood, with teasers like a great assortment of beach supplies. Tuna daily. Machos, Back Fin Dipfrom and Open Located oneCrab block Dynamite Shrimp. Weed Lines such as the ocean at 234 N. 1st St. in the heart Baby Spinach Salad or Pittsburgh Steak of Jax Beach. 246-0248 Salad. something See ourWant ad this page &really opp. good? page. Try the Twin Jumbo Lump Crab Cakes or Grilled Pecan Crusted Mahi. Something a little lighter? There’s the Sandwiches & Stuff. Visit us at 1183 Beach Blvd. 2/15/08 11:12:06 PM just minutes from the ocean. 372-4438

Hours: Monday-Gone Fishin’ • Tues.- Sun. 5-10pm Full Bar • Happy Hour 5-7pm with $1 off all drinks $6. teasers, salads and bowls of soups!

• (904) 372-4438 •

1183 Beach Blvd. • Jacksonville Beach

Directly across from the Beach Plaza • www.marlinmoongrille.com 36

Marlin Moon Grille offers delectable dishes named “The People’s Choice” in 2009.


See You At The NuLu! • Delicious Mexican Cuisine and Lu’s Favorites Too •

Vis

u At The NuLu!

an Cuisine and Lu’s Favorites Too •

• Lunch & Dinner Tues. - Sunday from 11 a.m. • Happy Hour Daily in the TacoLu Bar • Live Music Thurs. - Sat. in the TacoLu Bar • Sunday Brunch from 10:00 a.m. - 2:00 p.m. • Colorful & Comfortable Outdoor Patio Dining

R

• Private Rooms Available for Special Events See You At The NuLu!

1712 Beach BoulevardFR•EE Jacksonville Be VALET PARKING •Adjacent to Adventure Landing in th • Delicious Mexican Cuisine

and Lu’s Favorites Too •

FREE VAL ET PARKIN G

• Lunch & Dinner Tues. - Sunday from 11 a.m. • Happy Hour Daily in the TacoLu Bar • Live Music Thurs. - Sat. in the TacoLu Bar • Sunday Brunch from 10:00 a.m. - 2:00 p.m. • Colorful & Comfo rtable Outdoor Patio Dining • Private Rooms Availa ble for Special Events

Visit our website www.T acoLu.com

Relax in the TacoLu Funbar

Visit our website www.TacoLu.com

Rustic Pinelog Setting

1712 Beach Boulevar d • Jacksonville Beac h 249-TACO (822 •Adjacent to Adventure 6) Landing in the old Homestead•

Relax in the TacoLu Funbar

r Tues. - Sunday from 11 a.m.

aily in the TacoLu Bar

urs. - Sat. in the TacoLu Bar

h from 10:00 a.m. - 2:00 p.m.

mfortable Outdoor Patio Dining Available for Special Events

Rustic Pinelog Setting

Boulevard • Jacksonville Beach 249-TACO (8226) acent to Adventure Landing in the old Homestead•

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Along the way on Atlantic Beach

Newly remodeled One Ocean tucked away oceanside at Atlantic Beach.

Beach Diner Touted as the “Cozy little diner in Atlantic Beach” this comfortable and unusually comfortable spot is just a short distance from the ocean and serves the Beaches BEST breakfast! Not to say the lunches aren’t just as delectable, and homemade to suit any taste. Barry Adeeb has also opened a cozy little diner in Ponte Vedra Beach and on San Jose Blvd. in Mandarin as well. Same great food and service! 501 Atlantic Avenue, Atlantic Beach. 249-6500. See our ad this page .

246-0881

BEACH DINER

Neptune Beach

Salt Life Food Shack’s decor and seafood delights are sure to please the most discriminating tastes.

Voted Jax’s #1 Diner Monday thru Sunday 6am-2:30pm

San Marco

1965 San Marco Blvd..• 399-1306

Mandarin

11362 San Jose Blvd.• 683-0079

Atlantic Beach

501 Atlantic Blvd.• 249-6500

Ponte Vedra Beach 880 A1A North • 273-6545

38

Salt Life Food Shack Eat, Drink & Be Salty! Salt Life Food Shack is a community driven restaurant that compliments the brand where “living the Salt Life” is a part of everyday life. Offering a carefully crafted eclectic menu to cater to all tastes and personalities. Enjoy a wide array of specialty menu items, some favorites we have picked up along the way including a Tuna Poke Bowl (straight from Wishbones in Costa Rica), Fresh Rolled Sushi, Ensenada Taco, Local Fried Shrimp and Beer Can Chicken, there are plenty of options to suit your many cravings. See for yourself... 1018 Third St. N., Jacksonville Beach 372-4456

Sliders Seafood Grille & Oyster Bar offers delicious, freshly made cuisine with imagination & affordable prices. Kick back in your beach togs & share a tradition & sumptuous meal with old friends & neighbors. Great reviews on such traditional dishes such as; Shrimp Sausage, Artichoke Seafood Dip, Tiki Scallops, Fish Fingers, Crab Cake, Shrimp Dip, Smoked Fish Dip, Crab Roll, Seafood Gumbo. 246-0881

Sliders Seafood Grille is a dining delight at the Beaches for many successful years.


904-372-4456

1018 Third Street North Jacksonville Beach, FL 32250

SaltLifeFoodShack.com salt life food shack


PONTE VEDRA BEACH . . .Splendor in

the Sawgrass

Shaped by a mix of cultures ranging from early Spanish settlers in the 1500’s to invading golfers in the 1980’s, Ponte Vedra Beach has a rich and unique history. Ponce de Leon, a Spanish explorer best known for his pursuit of the legendary “Fountain of Youth” The Elegant Clubhouse at The Players Championship landed on what would later become Ponte Vedra Beach on April 2, 1513. Seeing no suitable harbor, he sailed south and landed where Don Peo Menendez founded the nation’s oldest city of St. Augustine in 1565.

P

onte Vedra Beach is among the prettiest in Florida. Here seaside resorts and private escapes are crested in the twisted oaks and hammocks of wild palmettos. Miles of freshwater streams, creeks and lagoons course through the natural environs accentuating the natural beauty of the beaches. Just inland, some of the most prestigious and scenic golf courses in the world attract professional tournaments including the PGA TOUR’S fifth major, THE PLAYERS Championship, with a 6 million dollar purse. Ponte Vedra Beach, with its 135 professional caliber holes, is acclaimed as the Pebble Beach of the East Coast. Our signature course, acclaimed “the seventh best resort course in America by Golf Digest, is the 6,857-yard TPC at Sawgrass Stadium Course with its notoriously difficult island green, one of the “World’s Most Photographed Greens. After having your fill of golf, grab your racquet and play a few sets at one of the 44 professional caliber tennis courts. The ATP headquarters tennis center has eleven courts emulating the surfaces of the Grand Slam tournaments, including red clay and fresh grass.

40

The Ponte Vedra Inn & Club, Sawgrass Marriott Resort & Spa, and the Lodge & Club at Ponte Vedra Beach also have courts. Other activities available nearby include deep sea and freshwater charters for those interested in fishing, as well as sailing, wind surfing and jet-ski rentals for the more active vacationers. On nature walks, the careful eye may glimpse a loggerhead turtle or one of the 177 species of birds. Of course, elegant shopping and fine dining are available throughout the area, after a day filled with excitement and appreciation for the natural wonders of Ponte Vedra Beach.


Along the way on Beach Diner Touted as the “Cozy little diner in Ponte Vedra Beach” this comfortable and unusually comfortable spot is just a short distance from the ocean and serves the Beaches BEST breakfast! Not to say the lunches aren’t just as delectable, and homemade to suit any taste. Barry Adeeb also offers a cozy little diner in Atlantic Beach and on San Jose Blvd. in Mandarin as well. Same great food and service! 880 A1A North, Ponte Vedra Beach. 273-6545 Ruth’s Chris Steak House Enjoy a relaxing lunch or dinner at the beaches. Just south of the TPC entrance and Sawgrass Village shops and hotels on A1A South. Close to all beaches hotels, within minutes of Tinseltown, and most southside hotels. Outstanding dining atmosphere. Open daily at 5pm. 285-0014

Sometimes it’s good to be picky. We hand-select the most tender cuts of beef so you get the absolute finest steak every time.

Ponte Vedra Beach 814 A1A North • (904) 285-0014 Catering • Private Dining • Monthly Wine Dinners There’s an old saying . . .

“Nothing happens until someone sells something” Enjoy Ruth’s Chris delectable steaks and seafood known the world over.

Let The Guest Advantage in-room concierge book sell your restaurant, shop, attraction, product or service to the visitors and tourists to our Historic First Coast. •

The Guest Advantage:

Serving more hotels and hotel rooms than any other First Coast tourist/visitor publication. •

The Guest Advantage:

Across from the Marriott at Sawgrass Authentic Italian Cuisine

“Where Good Taste is a Family Tradition”

500 Sawgrass Village

904.280.2299

Born and bred right here on the First Coast with over 48 years of experience and dedicated service.

Call us-we’re the local folks. (904) 620-8683

Guest Advantage

The Florida’s Historic First Coast

BEACH DINER Voted Jax’s #1 Diner Monday thru Sunday 6am-2:30pm

Ponte Vedra Beach 880 A1A North • 273-6545

San Marco

1965 San Marco Blvd..• 399-1306

Mandarin

11362 San Jose Blvd.• 683-0079

Atlantic Beach

501 Atlantic Blvd.• 249-6500 41


W

hether it’s a leisurely stroll through the many unique specialty shops, or a lakeside lunch or upscale fine dining, Sawgrass Village is sure to please as one of the First Coast’s most congenial spots. Simply a better place to shop . . . for unforgettable style!

860 Sawgrass Village Drive

904.285.7200 Wickets Located in Sawgrass Village, Wickets has been serving the Ponte Vedra Beach area for over 30 years. Wickets carries a full line of men’s and women’s clothing and complete accessories. You’ll enjoy the comfortable interior display of the latest in fashions and attire for just about every relaxing occasion. 860 Sawgrass Village Drive. 285-7200

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High quality clothing with helpful assistance

is always in abundance at Wickets.

Sawgrass Village is a truly different dining & shopping experience in a one-of-a-kind residential/resort community. Located in posh Ponte Vedra Beach near the entrance to the Tournament Players Championship golf course, southeast of metropolitan Jacksonville and just north of St. Augustine, this area boasts an array of the nation’s finest golf courses. Shop the many fine clothing stores in the village. You’ll find the latest in men’s, woman’s and children’s fashions. These fine boutiques carry handbags, shoes, jewelry, gift items, resort wear and many other special items. And for dining? Sawgrass Village offers something for just about any culinary taste. Whatever your mood. . . . It’s all here!


Along the way on Village Jeweler Fine jewelry and unique gifts by master goldsmith and gemologist, Richard Felder. Specializing in skillfully crafted custom designs. Many popular brand names such as Steven Douglas, Seiko, Latonn Rembrandt Charms, Camelot Bridal, Colore By Simon Golub and Richard Krementz. 880 Sawgrass Village, Ponte Vedra Beach. 285-4812

860 Sawgrass Village Drive

904.285.7200 Jewelry and fine gifts are offered at the Village Jeweler in Sawgrass Village.

Other Fine Shops & Restaurants In Sawgrass Village ABC Liquors Aqua Grill A’Propos Boutique Cadeau Gifts Caffe Andiamo Chico’s CVS Pharmacy Elizabeth’s Cafe Hilton Garden Inn Lemon Twist Boutique Ling’s Alt. & Tuxedo’s Marcia’s Place Publix Supermarket Savelberg’s Cleaners Sawgrass Nails Village Arts Gallery Wells Fargo Bank

Favorite places remembered

embrandt R Charms

VILLAGE Jeweler

Richard Felder Master Goldsmith • Gemologist 880 Sawgrass Village • Ponte Vedra Beach

(904) 285-4812

w www.villagejewelerofpontevedra.com 43


Ponce de Leon claimed this land for Spain and named it “La Florida” circa 1513

“24 miles of beaches and the rest is history” Photo courtesy of St. Augustine Lighthouse


Welcome to Saint Augustine Our Nation’s Oldest City Founded in 1565

A

s a visitor to St. Augustine, do you want to:

Tour the historic district; visit the Colonial Spanish Quarter; or, perhaps, just walk down historic St. George Street and browse in its many shops and stores? Visit the Castillo de San Marcos? Find where the restaurants are in St. Augustine? Reserve a room at a hotel? Learn what attractions and historic sights there are to see? Book a tour on a Sight-seeing train, trolley, or horse-drawn carriage? Get a colorful, descriptive map of the historic city?

No driving about, looking for a meter or spare parking space, which are very scarce in this small city. At the VIC, you will find acres of secure parking, next to a facility that offers every kind of service you, the visitor, might need. The VIC is itself a historic building. It was constructed in 1937 during the Great Depression, one of many notable W.P.A. buildings. Its walls are fashioned with coquina, the same famous quarried rock from which the Castillo was built. In the VIC, you can speak with our information hosts, shop in our gift store, look over the free historical and archaeological exhibits, or schedule a sight-seeing tour. Follow the map to the VIC, and make your visit enjoyable from the start!

The St. Augustine Visitors Center is conveniently located within walking distance to interesting points of interest.

DIRECTIONS: Take Interstate 95 from north or south to Exit #95. Turn east on State Road #16 to U.S. Hwy #1; then south about 2 miles to Castillo Drive; then east to the Visitor Information Center and parking.

Or maybe, whether you’re staying one day or one week, you simply want answers to other questions you have about America’s oldest city or information that will enable you to plan your visit to make it as enjoyable as possible. If so, begin your visit at the Visitor Information Center (VIC). The VIC is located at the start of any visit to St. Augustine’s famed historic district. It is less than a block from the old City Gate, which leads directly into St. George Street, a walking mall. It is also directly adjacent to the Castillo de San Marcos, the ancient Spanish stone fortress, a part of the U.S. National Park system. Most importantly, the VIC offers a spacious and Iow-priced parking lot, a short walk from virtually any part of the historic district.

The VIC is operated by the City of St. Augustine’s Department of Heritage Tourism.

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So Many Points of Might! You might choose the Oceans of The First Coast . . . or You might choose the Bays of The First Coast . . . or

You might choose the Intracoastals of The First Coast

Aviles Featuring elegant dining overlooking the Bay of Matanzas on St. Augustine’s picturesque bayfront. Offering affordable continental cuisine in an exquisite setting that is certain to satisfy the most critical of palates. Breakfast, lunch or dinner is served. Here you have a full bar, fines wines, domestic and imported beer. The Hilton Bayfront 32 Avenida Menendez in Historic Downtown. 829-9727. See our ad page 50. Amici Hosted by Vito Arena & family.. Serving authentic Italian specialties Shrimp Sebastian, Shrimp & Scallops Bianco, Steak Alla Pizzaiola, Capellini di Mare. Special baked dishes. Enjoy your favorite cocktail, imported or domestic beer in our comfortable lounge. Open daily at 11:30am. Indoor and outdoor seating. 1915B A1A S. , at the corner of SR312. Anastasia Island, St. Augustine 461-0102 See our ad page 55. 46

Oasis If you’re staying in St. Augustine Beach, The “World Famous” Oasis Deck & Restaurant is your best bet for a fun, casual dining experience serving breakfast, lunch and dinner seven days a week from 6am ‘til midnight. We feature blackboard specials everyday. In addition to great steaks, seafood, chicken, ribs, wraps, burgers & dogs, the menu will include a variety of fresh cooked vegetables, potatoes & salads, all served in large portions. All of the menu items are made in-house for freshness. Voted best in St. Augustine 10 years running. Best Happy Hour M-F 3-7pm, It’s always fun at the “O” no matter what time of day it is!!! • Complimentary Sunsets Daily • 471-3424. See our ad page 49.

Did you know? . . .

83% of the visitors & tourists to our First Coast visit local restaurants, at least 2 times daily*. We’re in over 100 hotels (about 12,000+ rooms) everyday. GA (904) 620-8683

Or . . . You just might choose them all . . . they’re within easy reach from where you are on our Historic First Coast from Amelia Island to Jacksonville, Orange Park & St. Augustine

Dining at O. C. White’s is a rare treasure you won’t want to miss! Located in the General Worth house built in 1791. Overlooking the City Yacht Marina & the Bridge of Lions, the atmosphere inside is just as relaxing. Serving lunch & dinner daily, early bird specials are served 4-6pm. Dine inside the historic Worth Mansion, which some say Mrs. Worth haunts to this day. Enjoy live acoustic guitar music nightly in our garden courtyard overlooking the waterfront, choose inside or balcony seating. Serving lunch and dinner daily, as well as Sunday Brunch. 118 Avenida Menendez.

On the St. Augustine Train route. . www.ocwhitesrestaurant.com 824-0808. See our ad page 1.

Is there a wedding in your future? The White Room is the elegant venue overlooking the Bayfront in St. Augustine. (904) 824-9056


On A1A between St. Augustine and Ponte Vedra Beach on the Intracoastal 2 blocks south of the castle in North Beach

47


Rhett’s Piano Bar & Brasserie Adjacent to Scarlett O’Hara’s, Rhett’s is a classic nightclub styled to Hollywood Glamour; the epitome of a turn of the century restaurant. Rhett’s serves fabulous food, classic and modern cocktails and boasts an extensive wine list. This contemporary menu includes favorites such as the Garlic Butter Filet and Beef Tip Wellington Puff and classic desserts with a modern twist such as the Cinnamon Apple Tart. All of Rhett’s entrees are also available in petite portions. Rhett’s is open Tuesday through Sunday 5p.m.-til? With Rhett’s premium Happy Hour and live entertainment nightly, Rhett’s is a truly unique experience. (Casual Dress Encouraged) 66 Hypolita Street. 825-0502 See our ad page 5.

Travel back to yesteryear in the fashion of Scarlett O’Hara. Sit on the front porch, relax, and watch the world go by.

VISIT OUR WEBSITE: WWW.FRATELLIS-ITALIAN.COM Fratelli’s Italian-American Cuisine That’s Italian! Delicious traditional Italian dishes such as Gourmet White Lasagna, Wild & Creamy Florentine & Eggplant Parmesan. And seafoodScallop Fra Diablo, Almond Crusted Salmon & Shrimp or Scallop Scampi. Veal, Chicken or Steak is offered in a variety of preparations. Fratelli’s delectable menu has a variety of selections to please the palate. Visit our new location on the way to St. Augustine Beach. 415 Anastasia Blvd. near the Alligator Farm. 819-1760. See our ad this page. 48

Fratelli’s serves superb Italian favorites such as Lasagna

-orfabulous Fratelli’s Chicken Alfredo

Scarlett O’Hara’s Voted Best Neighborhood Tavern 5 Years Running-popular with locals and tourists alike- is Scarlett O’Hara’s. Scarlett’s is open for lunch and dinner, serving our famous pit smoked BBQ, hand-pressed burgers, Tabasco onion rings, and Jalapeno cheese grits. Relax on the porch of this historic home site and enjoy live music and Happy Hour specials as you take in our historic city’s goings on. Come back after dark and dance the night away, Scarlett’s is one of the hottest night clubs in town! Open daily from 11:00 a.m.- til ? 70 Hypolita Street. 824-6535 See our ad page 5.

Visit our website & Flip-it! The whole book is there.

www.guestad.com


e A fun, casual dining experienc d dinner seven casual experience lunch an akfast,dining g bre vinfun, serA l service bar on aturing a fullunch week. Febreakfast, days aserving & Nightly. our upstairs deck. Live Music

dinner seven days a week. Featuring a Tfull bar B LE V A IL A U Aservice TA K EonO our upper deck OR PATIO • 41 TVs DO O•UT Live music nightly • 24 Ice Cold Drafts

Voted BEST of St. Augustine 11 Years Running Open 6am Daily • Take Out Available Happy Hour 3-7pm Mon. - Fri. 44 TV’s • 24 Ice Cold Drafts • Outdoor Patio Visit our T-shirt Shack

Complimentary Sunsets Daily

Same pic as Adv. 2010 Santa Claus w/Oasis sign in background Scan this

For Discounts & Coupons TEXT “OASIS” TO 313131

Rd. 40 t auran Rest St. Augustine Beach Deck Access achSouth Restaurant 4000 Be A1A & Ocean Traceis. Road com 4 OR Email00 OASIS@WORLDFAMOUSOASIS.COM A1A South & Ocean Trace

-342 471 471-3424

famousoas

QR code

w/your smart phone to receive emails for discounts & coupons

Deck 471-2451

w.world wwAccess Beach • St. Augustine Beach 471-2451

Visit us at: www.worldfamousoasis.com 49


~ Serving Authentic Italian Specialties ~ Voted Best Italian Restaurant 10 Years in a Row Open Daily at 11:30am for Lunch & Dinner Seafood • Veal • Chicken • Steak • Pasta Pizza • Calzone • Homemade Desserts • Children’s Menu Wine, Beer & Cocktails • Indoor & Outdoor Seating New Banquet Facilities (up to 200 people) ~ Catering Available

A Sampling of our Menu*

VEAL ~ 16.99-19.99

Parmigiana • Marsala • Piccata Francese • Romano • Saltimbocca

STEAK ~ 21.00-22.99 Alla Naturale • Al Forno • Alla Pizzaiola

CHICKEN ~ 15.99-18.99

Parmigiana • Cacciatore • Florentine Limone • Mediterranean • Bianco Marsala • Sorrrentino

SEAFOOD ~ 17.99-19.99

Shrimp Sebastian • Shrimp Parmigiana Shrimp Scampi • Shrimp & Scallops Bianco Seafood Marinara • Shrimp & Scallops Primavera Grouper Francese • Salmon Senape

DESSERTS ~ 2.95-4.50

PASTA ~ 12.99-19.99

Meat or Cheese Tortellini • Penne-Verde Rosso Fettuccine Alfredo • Fettuccine Carbonara Capellini di Mare • Capellini Lobster Provenciale Penne Alla Puttanesca • Pasta Al Pesto Genovese Choice of pasta w/choice of sauce: marinara, meat, clam, shrimp, mushroom or w/meatballs or sausage

BAKED DISHES ~ 12.99-16.99 Lasagna • Eggplant Parmigiana Manicotti • Baked Ziti • Ravioli

PIZZA ~ 7.99-18.99

In sizes small, medium & large. Various toppings & specialty pizza available

Cheesecake • Chocolate Cake • Tiramisu Italian Rum Cake • Cannoli • Spumoni Zabaglione • Chocolate Mousse

*Prices subject to change 1915B, A1A South on Anastasia Island • 461-0102 In St. Augustine at the corner of A1A & State Road 312 50


Attractions in the Ancient City Photo courtesy of St. Augustine Lighthouse

Black Raven/Pirates of St. Augustine Ahoy! Finally an entertainment and sightseeing cruise that caters to all ages. See Florida’s best live pirate show aboard a real pirate ship. Black Raven was designed and built for its purpose, to be a floating performance stage for live pirate shows. In fact, the ship was designed to fit the dock where she is currently moored. Our goal is to provide a wide variety of dynamic and interactive entertainment programs that will suit all ages. The crew’s ambition is to deliver the best Pirate Show in Florida regardless of the audiences age group. The performance is rehearsed, but not scripted, allowing the pirates to improvise with the crowd. And you never know what will happen while sailing across the mystic Matanzas Bay. Fully licensed bar onboard. Municipal Marina. 826-0000. See our ad outside back cover.

The Black Raven is a Pirate Cruise performed by the best Pirate Actors on the high seas. Enjoyed by young & old alike.

The Castillo de San Marcos Built 1672-1695, served primarily as an outpost of the Spanish Empire, guarding St. Augustine, the first permanent European settlement in the continental U. S. and also protecting the sea route for treasure ships returning to Spain.

Although the Castillo has served a number of nations throughout its history, it has never been taken by military force. During the 18th century, the Castillo went from Spanish control to British and back to the Spanish, all by treaty. The Spanish remained in power in Florida until the area was purchased by the United States in 1821. The Castillo fortress itself with its attendant grounds, covers some 25 total acres. Fort Matanzas National Park Built in 1569 on Rattlesnake Island, the tower of Fort Matanzas served as a warning signal to inform the city of approaching invaders. South on A1A. Open daily. Ferry boat service.

Ghost Train Ripley’s Ghost Train Adventure. The most interactive paranormal experience in St. Augustine. The Adventure begins at Ripley’s Believe It or Not! Museum. Call for tour times and reservations. 824-1606 Government House Your historic voyage continues with a visit to the Museum of Historic St. Augustine. “The Dream, The Challenge, The City” reflects five centuries of history from early native settlements to the twentieth century. Colorful and imaginative exhibits displaying over 300 artifacts from both archaeological digs & Spanish shipwrecks off the coast of Florida give insight into the history and multi-cultural heritage of St. Augustine and St. Johns County. Open daily 9am. to 5pm. 825-5033

Ghost Train picks up passengers at Ripley’s Believe It or Not! Museum.

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Photo courtesy of World Golf Hall of Fame

Lightner Museum Originally built in 1888 as the Hotel Alcazar by Henry Flagler, the structure was later purchased to house Otto C. Lightner’s collection of art and artifacts. On display are 19th-century furniture, Tiffany glass, porcelain art and antique dolls. 75 King St. 824-2874 Old Spanish Quarter Living history museum set in a village of restored 18th-century homes and gardens, featuring craftsmen dressed in period clothing. Daily, 9am-4pm; St. George St. 825-6830

A relaxing tour de grande through the streets of St. Augustine, with the Lightner Museum in the background.

Oldest Store Museum A showcase of authentic memorabilia from the turn of the century. This museum contains more than 100,000 items including high-wheeled bicycles, Gibson Girl corsets, and other items from the late 19th and early 20th centuries. 4 Artillery Lane. 829-9729 52

Oldest Wooden Schoolhouse (U.S.) This Authentic building with added animation brings the schoolhouse alive. Inside are life-size figures of teacher and pupils clothed in colonial attire. Make a wish in the wishing well and be sure to ring the school bell when you leave. Open daily 9am to 5pm. 14 St. George St. inside the City Gates. 824-0192

Ponce de Leon’s Fountain of Youth This National Archaeological Park features 16th century foundations, Christian Indian grave sites, a landmark cross, a navigator’s planetarium and the fabled flowing spring. Enjoy the Explorer’s 100 years of Discovery Globe and the Navigator’s Planetarium. Daily, 9am-5pm. 11 Magnolia Ave. 829-3168 Oldest Store Museum A showcase of authentic memorabilia from the turn of the century. This museum contains more than 100,000 items including high-wheeled bicycles, Gibson Girl corsets, and other items from the late 19th and early 20th centuries. 4 Artillery Lane. 829-9729

Victory III Scenic Cruise Departing from the St. Augustine Municipal Marina just south of the Bridge of Lions, downtown St. Augustine. Enjoy a 1 hour and 15 minute cruise along the waterfront & Matanzas Bay. A unique view of St. Augustine available only from the water. Wonderful photo opportunities, with narration provided by 3rd & 4th generation captains of the Minorcan Usina family, residents of St. Augustine since 1777! Please visit our website: www.scenic-cruise.com 824-1806

Cruise Matanzas Bay and the picturesque St. Augustine area waterfront on Victory III.

Did you know that 39% of the visitors to our First Coast visit our local attractions?


There’s More to See & Do in St. Augustine . . . Visit the Guest Advantage website, just one click on the attractions icon and you’ve added to your enjoyment information. See pages 48 & 49..

The Old Jail Completed in 1891, The Old Jail housed prisoners for over 60 years. This massive Queen Anne style stucco on brick building is on the National Registry of Historic Places. It is one of the very few surviving 19th century incarceration facilities in the state and is the oldest government building in St. Johns County. Guests can visit the male and female cells, maximum security area, the gallows which ended the lives of numerous criminals, and a large collection of guns. 167 San Marco Ave.

Ripley’s Believe It or Not! Museum An adventure for the whole family. Mr. Ripley’s world famous collection of unique, unusual, rare, exotic, strange and even weird artifacts!

There’s an old saying . . .

“Nothing happens until someone sells something” Robert Ripley’s “Believe It Or Not!” Museum is fun for any age.

Enjoy a guided tour through The Old Jail, stop #1 on The Old Town Trolley Tour.

The Old City Gate Part of St. Augustine’s original defenses, the old gate was constructed of coquina blocks in the early 1800’s. A wall built of palm tree logs was laid from the base of the Castillo de San Marcos to the San Sebastian River. Located in the historic area, corner of St. George and Orange Streets, downtown.

Spanish Military Hospital See the crude instruments, facilities and medicines used to treat soldiers during St. Augustine’s colonial era. 3 Aviles St. In the restored area just off King Street, downtown St. Augustine. 825-6808

Exciting, hilarious and fun! See the 4-room home carved from a giant redwood tree. After your tour of Ripley’s, visit The Cargo Hold Gift Shop for a great selection of unique hand-made items, souvenirs & oneof-a-kind gifts from around the world! Three floors full of entertainment. Open 365 days a year. 19 San Marco Ave. 824-1606 Solano Cycle See the St. Augustine attractions the fun way, on a scooter, moped or a bike, it’s a whole new world. Rent by the hour, daily, or weekly. Located directly across from Ripley’s Believe It or Not! Open daily 10am to 6pm. 825-6766.

Let Guest Advantage’s in-room concierge book sell your restaurant, shop, attraction, product or service to the visitors to the First Coast. Guest Advantage: Serving more hotels and hotel rooms than other tourist/visitor publications. Guest Advantage: Born and bred right here on the First Coast with over 40 years of experience and dedicated service.

The

Guest Advantage

Florida’s Historic First Coast Call us-we’re the local folks. (904) 620-8683

53


Interactive reference guide to attractions . . . • Black Raven Pirate Cruise • Whether you’re an adult or a child, you may sing along with the pirates, participate in instrumental acts, be part of pirate skits & games, listen to true pirate stories, trivia, songs, jokes & face painting. www.pirateshipblackraven (904) 826-0000.

• Ripley’s Ghost Train Adventure • Ripley’s Ghost Train Adventure. The most interactive paranormal experience in St. Augustine. The Adventure begins at Ripley’s Believe It or Not! Museum. Voted best Ghost Tour. www.ghosttrainadventure.com (904) 824-1606.

• St. Augustine Scenic Cruise • Enjoy a 1 hour and 15 minute cruise along the waterfront & Matanzas Bay. A unique view of St. Augustine available only from the water, with narration provided by 3rd & 4th generation captains Usina family. www.scenic-cruise.com (904) 824-1806.

• Smile-High Parasail • Fly up to 1400 feet over the Matanzas Bay with Capt. Rob. Any age can fly, gentle take-off and landing from the boat. Stay completely dry or get dipped in the water. Free T-shirt with 1400’ flight. www.smilehighparasail.com (904) 819-0980.

• Lightner Museum • Originally built in 1888 as the Hotel Alcazar by Henry Flagler, the structure was later purchased to house Otto C. Lightner’s collection of art and artifacts. On display are 19th-century furniture & more. www.lightnermuseum.org (904) 824-2874.

• Schooner Freedom 72’ Tall Ship • Sail aboard the “Schooner Freedom” a 72’ tall ship with romantic evening sails, or if you prefer, a day sail with three sails daily and even a ‘Ghost Cruise. Departs daily from St. Augustine’s Marina. www.schoonerfreedom.com (904) 810-1010.

• Oldest Wooden Schoolhouse • Authentic building with added animation brings the schoolhouse alive. Life-size figures of teacher & pupils clothed in colonial attire. Make a wish in the wishing well & ring the school bell on leaving. www.oldestwoodenschoolhouse.com (904) 824-0192. 54


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