HALLYU MAGAZINE
THE SUMMER interview
issue
interview with
Danny
Jung AZIATIX interview
JJ pROJECT
>> GUY
MAKEUP
Megan Lee
interview
staff Editorial Editor-in-Chief / Head Director Nadezhda Hope
Head Artist Aaliyah Grose
Asst. Head Director Translator Kay Lee/Eva Islam Yoonjo Ahn
Art&Layout Department
Head Writing Editor Stefanie Johnson Publicist Ly Nguyen Kh
PR&Media Department
Writing Department
Chief Art Editor Nadezhda Hope
PR Director Nadezhda Hope
Head Writing Editor Stefanie Johnson
Head Artist Aaliyah Grose
Publicist Ly Nguyen Kh
Deputy Writing Editor Darla Cornett
Art Editors Asel Sadekova Stefanie Johnson Phoungpaulica Lay
PR Staff&Correspondent Cheyenne Sinaswee
Editors Algie Lesia Stephens Marcus Im
Artists Kirsy Marlin Nindea Isaac Lissy Marlin Dena H Nguyen Crystal Srock Photographers DaHee Chung (Korea) Brian Waltes Cinnamon Moniqúe Crisanto J. Jorda Jason Chen Kaile Rooney Social Network Kay Lee Nadezhda Hope Aaliyah Gross Kim Soo Jung
Media Staff Kay Lee
PhotoShoot Team Directors Ly Nguyen Kh Asel Sadekova Creative Coordinator Josh Brewer Hair&Make Up Emy (Korea) Lexx Paria Julia Gavryliuk Video Operator Phoungpaulica Lay Casting Aaliyah Grose
Writers Jaelle Hwang Gabrielle Luu Mei Ling Amy Saiauski J’mescia (J.P) Kim Soo Jung Hyeonjin Estar Park Monique Kurtz Nassha d’Queen Ryann Ellis Robert
Connect with Us!
hallyumagazine@hallyumagazine.com @HallyuMagazine
Join our Staff! info@hallyumagazine.com
SUMMER 2012 handmade/handwritten “ “
Fashion & Hair Trends in Korea Pg 4-11 Danny Jung Interview Pg 12-15 Megan Lee Interview Pg 16-19 KPop Idols and Charity Pg 20 Uncle Fans Pg 21 Can K-Pop Survive In American Market? Pg 22-23 Jun Sung Ahn Interview Pg 24-27 Aziatix Interview Pg 28-33 Give Me A Break Pg 34 3rd Times A Charm Pg 35 To Go Public Or Not To Go Public? Pg 36 ShinKyungSook: Man Asian Literary Prize Pg 37 Le Minh Hong Interview Pg 38-40 Kang Deung Hoon Interview Pg 41 Park SangDo Interview Pg 42-45 How KPop Has Changed Pg 46-47 The JJ Project Pg 48-49 South Korean Film Industry Pg 50-51 Jang Woo Young Pg 55 KPop Covers Pg 58
Guy MakeUp Summer: Make Debut or Comeback? Trainee Life Summer Dramas Review: Finding Mr. Destiny Review: GHOST Super Junior: Sexy, Free & Single Woman Fashion Men Fashion Hallyu’s Pets! Clover Games & Trivia Affiliated Power of Assimilation: Mike Choe Food: PaJeon Enjoying the Company of a Horse About Us
Pg 59 Pg 60 Pg 61 Pg 62 Pg 63 Pg 64-65 Pg 66-67 Pg 68 Pg 69 Pg 70-72 Pg 73 Pg 74-76 Pg 77-78 Pg 80 Pg 81 Pg 82-83 Pg 84
“
I don’t care how busy I am, I can have the busiest schedule but I always make time
for my friends.”
Danny: I meet someone and we have this positive conversation and lets say this person gives me positive energy right then this is something that money cannot buy. I’m not going to go halfway in this relationship; I’m going to go all the way.
HM: What about hobbies? What do you do besides music? Danny: I love collecting antiques, like vintage equipment. I love motorcycles, antique cars, stuff that will never depreciate. HM: So what is your most precious one? Danny: I wouldn’t say I have anything that’s the most precious but I love microphones. Danny shows HALLYU his passion for microphones made in the 40’s as he talks about the differences between the ones back in the 40’s and 50’s and the ones currently made. “…a lot of equipment and goods are being mass produced right now because it’s all about the money and the quantity as opposed to the quality. As time passes by you’re going to nd less quality goods and more quantity goods.” HM: In Seoul it gets very hot in the summer, can you recommend some good places to visit? Danny: There is a western bar, on the second oor, in a hotel in Busan near the beach. One of the hot spots of Busan is right on the beach; you have a great view of the shore. I love just chilling out and doing my Facebook or Twitter. I enjoy the top oor of Park Hyatt. They have a nice coffee shop there. HM: What about hot spots for tourists or people visiting? Danny: Anything with a nice view, I love a nice view. Whenever I have a meal I just love seeing nature, seeing a wide broad open view so I love the beach. I think my music represents the coast. When they hear my music its best acquired when you are in front of the beach or overlooking the shore.
HM: What are the top six items that you must have with you at all times?
Danny: Mobile device, for my social network. I love being acquainted with people. I just love people and friendships. It means the most to me; I always like to be available for my friends. I don’t care how busy I am I can have the busiest schedule but I always make time for my friends. Being too busy for friends is a big excuse… My designer sunglasses, and my premier credit card, the type of credit card I use is very important to me. I also like to have my computer with me.
Japan
GFSC “Good Friends Save the Children” Charity Concert
Thailand
PD Showtimes Charity Concert
Kpop Idols
and Charity In the K-pop industry,
it seems idols have no time to spare. Yet, tons of celebrities are active charity workers. Even as trainees, they participate in various kinds of charity work – from working locally to participating in big projects, idols always find the time to help out. Some famous idols are a part of World Vision, a Christian-based organization, that has idols sponsor a child, and send money towards their family. Park Hyun Bin, Girls Generation’s YoonA, FT Island’s Hong Ki, and Super Junior’s Lee Teuk are a few of the people involved with World Vision.
K-pop idols also come together to help one big cause. One month after the tsunami in Japan, PD Showtimes held a two-part charity concert in Thailand. Groups such as 2PM, Infinite, Hyun Joong, U-Kiss, Super Junior, MBLAQ, TVXQ, and Teen Top participated. In May of 2011, sixteen different groups held a concert in Japan for GFSC, a non-profit organization that helps children receive education. SHINee, FT Island, 2AM, f(x), 4Minute, Miss A, Secret, IU, Sistar, and ZE:A are a few of the singers whom were in the concert.
“Nation’s Younger Sister” IU >>
U
UNCLE
FANS
ncle fans, ahjussi, samchon fan - any seasoned
Uncle fans have plenty of reasons to like younger
Kpop lover has heard of them before. Before we
idols. First of all; younger idols can remind them
dig down into the science of uncle fans, let’s assess
of their youth. The more mainstream, older Kpop
what an uncle fan is. An uncle fan is, in the Kpop
groups have no resemblance to any uncle fan’s
world, an older man who is typically over 30 or 40,
childhood. Another reason is that uncle fans like
who likes a younger female singer/group. They
younger idols for their music, not because of the
adore the cute and innocent image that younger
idols themselves. IU has great music, regardless of
idols give off.
what your age is. Also, younger idols tend to have a more fresh and innocent look. The image that
A great percentage of the K-pop fan industry are uncle fans. A prime example of this is IU - it’s well
companies make their female singers portray does get tiring eventually.
known and recognized that a significant portion of her fans are, “uncle fans.” Since being voted as
When it comes right down to it, nobody wants to
“Nation’s Younger Sister”, winning a huge musical
hate on a specific type of Kpop fan for who they
award for “Good Day”, and starring in Dream High,
may have a preference for. It’s just about enjoying
she’s been gaining a great deal of uncle fans. In
the music. No matter what kind of fan you are, Kpop
her album, Last Fantasy, she had a whole song
is Kpop, and we should all enjoy it. ☆
dedicated to her uncle fans.
Hallyu: Can you give HALLYU a brief intro, where you are from and how you started in # JSA: My name is Jun Sung Ahn and I am a Korean American college student currently based in Chicago. I was born in Korea in 1993 and I moved to my hometown in America, New Jersey, when I was in 3rd grade. I began making Youtube videos last summer (2011) for fun. My friends and I loved this song “Lighters - Bruno Mars/Eminem� and I thought it would sound pretty cool on the violin, so I played the song by ear and improvised the rap portion of the song. I put that up on Youtube and it began to collect some hits. Ever since, I’ve constantly been making new covers of popular songs on the violin.
! # ! I wouldn’t say I discovered my talents, but ever since loved what I was doing and that people genuinely enjoyed my violin playing as well!
! ! ! I believe that the violin is a very versatile instrument and that it can cover a lot of details that I want to express through music. I also think that the sound and other characteristics of the violin match with my own personality. ! ! I began to play the violin when I was 12 years old.
! ! ! ! I would describe my style as slightly playful! I enjoy listening or playing music and I try to have my audience feel the same way. People always tell me, however, that my playing is very human. Since I mostly do covers of vocal songs, people relate my violin sound to a human voice very often. Whenever I play a cover song, I try to bring out the most important essence of the song which usually matches the tone and the feeling the singer employs in the song. ! ! ! I am a very mediocre pianist and a beginning guitarist. ! ! ! ! " !
! ! The sound that I produce with my violin is the same sound that I imagine beforehand. Whenever I make a new video, I listen to the song I want to cover for a couple of days and imagine how I would play it with my violin. Then I play the song by ear and practice it to get the sound to match how I imagined it would be.
! on YouTube, have you ever imagined that you I never expected any kind of attention. I was very surprised when I began to gain more and more subscribers throughout the summer!
Jun Sung Ahn
speaks with Hallyu
“As long as you love your art, nothing can stop what you do!�
In most of your videos, you like to wear a Panda " ! " " " & # ! #! & # #!" $ % " ! # " in order to show when I’m playing harmonies. During ! " and I found that having two twins dressed in the same way was kind of boring. So I had the idea of wearing a panda hat for the video and the response from my audience was awesome. Ever since, I wear the panda hat on occasion! And personally it’s very comfy. & # ! & # ! !# !! # # something I have a passion for and that many people appreciate my passion. So I think I am quite successful! " ! " " ! " !# !! # # I think the most important thing is consistency. Having an audience and building it means that people will have expectations and demands. Keeping an audience # them come back to you regularly. On the other hand, if you upload videos in random intervals, people won’t know when or what to expect. For me, being consistent really helped me gain more subscribers. Also, now that
the technology has improved, the video qualities on YouTube have improved as well. Although content is the most important factor in a video, the quality and techniques used in video making also seem to determine how well the video will do in the long run. & # #!# & " ! ! ! ! ! " ! " ! ! !! " " & # % & # #! ! $ ! & # #!# & " " ! % ! " " ! " " " I like to make my music sound as if it has a story. This comes from a lot of personal background and the emotions I feel in my life. I believe sensations, emotions, images, ideas and memories are very essential parts of my musical work. Concentrating only on music may provide a perfect music, but I think it’s equally as important to have your music tell a story, even if it sometimes requires techniques that seem less perfect musically. I think that sense of emotions and feelings I try to portray is what my audience likes about my music. And for me, these emotions and feelings come from my personal emotions. & (# ! & " " & # # " " " % & # " & I always look up to my sister! She is the smartest, most caring, silly person I know and I always strive to be just like her!
! ! $ $ & # ! " " " & # "
Ever thought that maybe one day you #
I got into dancing last winter (2011) in college when I decided to audition for a dance crew called ReFresH at my school. I never danced before and I am still only a beginner in dancing. But I really enjoy what ReFresH dance crew does and I have been learning and practicing consistently throughout the school year. I think dancing is a great way to exercise, reduce stress and just overall have fun! I also think having a music background helped " moves!
I did have a phase in middle school when my dream was to be a chef. I always watched the cooking channel whenever I came home from school and watched my mom cook all the time! But I think cooking can be a hobby for me in the future.
!" " #"
Where do you see yourself 5 years from % I see myself traveling around the world whether #
The dance covers that I uploaded were actual dance covers! So we would watch the original dance video on Youtube such as DBSK’s Mirotic, and we would learn it by watching the video again and again.
! & # ! % !
" " & # ! " "'! & # $ " ! " "
!" & & % ! $ ! " !"! #" "
My mom is the greatest cook alive and I learned a few tricks up the sleeve from her! My favorite dish to cook is Aglio e Olio! It’s a very simple pasta dish using olive $ traditional Kimchi Soup!
Always have passion for what you do! Music and art in general are things that thrive on love and appreciation. As long as you love your art, nothing can stop what you do!
Hungry Violinist ready for Curry. (Interpretation up to you)
AZIAtIX
Aziatix is still riding the wave from the huge splash they made with their new EP AWAKENING which debuted at #1 on iTunes R&B/Soul charts in America, Japan, and Korea. They have used this momentum to become featured in Converse’s latest “Three Artists. One Song” campaign that has featured recent song collaborations from Foster the People, A-Trak, Gorillaz, Andre 3000, Kid Cudi, and many more.
nicky  Lee Hallyu: Hi! First of all, congratulations for topping the iTunes R&B/Soul charts in US, Japan and Korea! How has it been so far? Nicky: We feel so blessed. The response to “Awakening� has been so amazing. We just want to thank all the fans out there for making us number #1. Let’s talk about the new album which was released in May titled “Awakening�. What’s the story behind this album? Flow: “Nocturnal�, we’ve traveled to many places. We’ve seen great things but we’ve also seen a lot of people going through struggles and hardships due to certain situations such as the economic crisis, natural disasters, etc. We and so we went into the studio right away and made this album which led to being an album of hope. This album also made us realize what we have and how we should be grateful and never take things for granted. After listening to “Awakening�, we noticed that this time it has a deeper meaning and the sound is very different to the previous album, “Nocturnal�. What inspired you guys to write these songs for the new album?
Eddie: When we went back to the drawing board to make our 2nd album, we realized something. We realized that the world is in pain right now and that we can actually do something about it. So for AWAKENING, we really tried to zero-in on making a stand, taking responsibility and playing a positive role. Nicky: Just everyday life. The things we see...the things we experience...things we go through... I think that’s the reason why people can connect with our music. Flow: Sound wise, we always try new things and we love to incorporate different elements from different genres into our songs. What are your personal favorite track(s) from the “Awakening� album and why did you choose that song? Eddie: I have to say If I Saw You Again. If I saw you again is ultimately a love song. Sometimes in life, you lose sight of what’s really important and as corny as it sounds, it’s all about love and that’s what this song is about. Nicky: All of them....haha... Flow: History! Everyone wants to reach their ultimate breakthrough goal, and it’s not easy. It’s a song of faith, motivation, inspiration, dedication, and hope.
Eddie  Shin There are two Music Videos released so far, which are “Speed of Light� and “Alright�. How does it feel like to be working with Director Oh again? Eddie: With Director Oh, he really understands our music and what we’re about. There’s a trust factor and we love working with him because he makes us comfortable and brings out the best in us. Your thoughts or feelings while in the process of producing this album? What was the hardest thing? What was the silliest? Eddie: ! # because we thought all the tracks came out great. Silly? # ! ! ! two or three weeks? That’s pretty amazing to me. Flow: !
" ! was hard because we went with what we felt and what we’ve seen throughout the year. If anything, our producer Jae Chong put in lots of work, he is the man. You guys are involved in the Converse 3 Artist 1 Song project. How does it feel like to be a part of a world known brand and working with two other huge artists like Jaurim and Idiotape? Eddie:
from working with them and I think we might be able to incorporate some of the things in our future tracks. The song #Peepshow, it shows how 3 different sounds are combined into one masterpiece. How do you think this song appeals to the audience and what’s the message that you are trying to tell? Flow: To be yourself. You were made and built a certain !
# for who you are and the only change you should focus on is on ways to become better and brighter. At the beginning of the song it started off with a strong rap from Flow, and you even rap some part of it in Korean. Was it easy to rap and compose in two different languages? It must have been somewhat interesting for you... Flow: Very interesting. I grew up listening to Korean music as well, and my Korean somewhat improved during this past year and a half so I was able to write a few lines in Korean. It’s fun! Since the Converse 3 Artist 1 Song Campaign is a huge success, have you ever imagined or thought of seeing your photo(s) been put up on billboards, subways, on the streets?
Flow Nicky: I been in other ads besides this one....but this is # ! same time so its pretty cool.
back with us on Aziatix.com! But, thank you for all the support and thank you to all the fans who show up to our tours.
Let’s move on to another topic. We are impressed on your efforts to interact with the fans and with the launch of Acast, it seems that Aziatix is totally on their A-game when it comes to fan-service. Can you tell us what is Acast?
Will there be any Aziatix Asian Tour this year? There are tons of your fans out there are waiting for Aziatix to come and perform at their country.
Eddie: ACAST is a time for the fans to get up close and personal with us. We wanted the podcast setting to be casual so that our listeners could listen to info here that they can’t get in formal interviews. Hopefully in the future, ACAST can serve as a bridge that connects our fans with each other as well. Who came up with this brilliant idea to set up a podcast? Flow: Aziatix! We wanted more interaction with our fans, we wanted to be there for them the way they’ve been there for us and just get to know one another. We heard that Aziatix are going on tour again soon. Care to tell us a little bit more about this? Nicky: All I can tell you for now is to keep checking
Nicky: Of course!...We will keep you posted as soon as we get the dates locked down!!!...See you in your country soon! You have been touring to a few countries in Asia and the United States respectively. Are there any particular thing that you guys miss the most or maybe food that you crave for? Eddie:
"
fans, eating good food, just having fun, it’s the life baby. Flow: ! ! # ! ! home church, KCQ. They helped raise me to be who I am today. Nicky: Can’t beat mom’s home cooked meals!!!
questions from the fans
What were each member like when they were kids? Eddie: I had a shaved head and all I wanted to do was play basketball all the time. Flow: All I wanted to do was have fun, and I was always about the music. Was Aziatix originally going to feature a rapper? Eddie: Yes. Why is Aziatix different from other new pop groups? Eddie: Everything about us is different. Flow: Because us as individuals are different.
What other jobs did you do while in college/ waiting to make it big? Eddie: Write for other artists. Flow: Graphics Designer, Fire Alarm/Nurse Call Bell inspector, AT&T Authorized Retailer. What are the dynamics like in the group? Eddie: Relaxed. Flow: Each member holds something special and showing them creates the dynamics of the group. How was the experience like working with a legendary group like Shinhwa? Eddie: It was great. They’re very talented.
Eddie: Eat.
What kind of strange habits does each member have?
Flow: !,!* / 10 3+1( (+2! 0+ 3 /$ 1, / -1% ' / I can.
Flow: +*7 !*0% ( Eddie: I don’t know... I bite my nails when I get nervous...?
wanted more interaction with our fans, we wanted “toWe be there for them the way they’ve been there for us� -�Flow What’s the most memorable moment(s) for each and one of you when performing on stage or while on tour?
Eddie: It’s unbelievable. I still can’t believe it sometimes. Nicky: Just so grateful our music can be shared by everyone.
Eddie: Just that excitement on stage. That energy when you start connecting with the fans is just an amazing feeling.
Flow: +3 %),+.0 *0 0$!4 .! $+3 0$!4 *!! 0+ ! 7./0 in our priorities when making music, when going out, whatever, whenever and however.
Nicky: Just getting to connect and interact with the fans... love how they know the lyrics sometimes better than I do...hahah..
If you were given a chance to collaborate with any artist, who would it be and why?
Flow: Seeing my mom in the crowd and smiling. How does it feel like being able to meet and see fans of all ages coming to your shows and singing along to your songs?
Eddie: 4" ! /+* . 5 %*'%* .' Nicky: /$!. . '! %( 4*! +$* 4!. 2% Guetta....too many
facts about Aziatix * 4 * .!(! /! *!3 ( 1) Awakening which debuted at #1 on iTunes U.S. R&B/Soul charts Debuted Awakening on top of iTunes charts in the U.S., Japan, and Korea Featured on the cover of Newsweek Korea on February 2012 Featured in Newsweek Japan on January 2012 Won “Best New Asian Artist Group� at the *!0 /% * 1/% 3 . / ! 01.! +* ( /0.+ 7./0 /% * )!.% * #.+1, 4/, ! * %* +3/ ! % 1/% ) %* $+)! , #!/ Reached #1 in orders in Japan for two weeks %* .+3 "+((+3%*# 0$! ( 1)6/ .!(! /! +* 4 15, 2012
Flow: %( 3 4*! . '! %''% %* & 4 )%*!) / Lady Gaga, Kanye West, Kid Cudi, the list goes on. How do you wish to inspire people with the music that you produce? Eddie: As cliche as it sounds, music really crosses all borders. Hope we can become a truly global group, and hopefully we can play a part in bringing people together. Nicky: Just hope our music can give people hope & strength when they need it the most. Flow: To inspire the listeners to do the best they can in anything and everything they do, to be on their A Game!
Before we wrap things up, maybe a few words to those who are striving to achieve their dreams and a shout-out to your fans out there? Eddie: Don’t worry and be happy! and stay ready! You never know when you’ll get the chance of your lifetime! Nicky: Keep your head up!...Look to the sky!....To all the fans...thank you thank you thank you...we love you! Flow: You know what your passion is if you keep stressing +2!. %0 * %06/ 0.1(4 %),.%*0! %* 4+1. $! .0 1 $ (+2! to all the fans!
GIVE ME A BREAK! Written by Jmescia
Park Yoochun debuted as a member of DBSK in 2003. Yoochun made his official acting debut in the hit drama “Sungkyunkwan Scandal”. Yoochun continued to act in dramas such as “Miss Ripley” and “Rooftop Prince”.
Kim Hyun Joong debuted as the leader of the famous male idol group, SS501, in 2005. His most notable acting role was Yoon Ji Hoo in the popular drama “Boys Over Flower”. Hyun Joong continued to his acting career through “Playful Kiss”.
T.O.P debuted as the rapper of Big Bang in 2006. The next year, he made his acting debut through the drama “I Am Sam”. He returned in 2009 to play Vick in “Iris”. T.O.P also appeared in the film “71: Into The Fire”.
Kang Sora made her acting debut in 2009 with the film “4th Period Mystery”. Her big break came in 2011, when Kang Sora acted in the film “Sunny”, the 12th most highest grossing film in South Korea. In 2012, Kang Sora landed the lead role in “Dream High 2”.
Yoo In Na made her acting debut in 2009 in the sitcom “High Kick Through the Roof”. Yoo In Na’s most notable role was Im Ah Young in the drama “Secret Garden”. Yoon In Na won the Best New Actress Award at the 47th Baeksaeng Arts Awards in 2011.
Im Soo Hyang also made her acting debut in 209 with the file “4th Period Mystery”. She also appeared in “Paradise Ranch”, along with Changmin from DBSK and Lee Yeon Hee. In 2011, She landed the lead role in “New Tales of Gisaeng”.
3
RD TIMES A CHARM? WRITTEN BY AMY SAIAUSKI
Every culture has numbers that hold special meanings or a cultural significance. For many Native American tribes the number four is sacred, while in China nine is a great number to have. For Koreans a number that plays a big part is the number three. The expression third time’s a charm may flit through a foreigners mind as they hear something asked not once, not twice, but three times, and on the third time the person has success? That is because it is thought that one out of three times will work or be a success. In general the rule of three occurs often in dating. A woman may turn down someone asking her out two different times to show the man she expects him to follow this rule and ask her a third time to show his sincerity in his interest in her. The third time she is asked she can say no again and it will be taken as she really means it or she can express her own interest in the person. This rule usually extends to being asked for a second date also. This rule of three is not limited to the dating scene so if you are told no there is a chance that the person is waiting to see if you are really interested in what it is you are trying to obtain. Take heart and never forget that the third time can be a charm.
TO GO PUBLIC OR NOT TO GO PUBLIC? THE ULTIMATE QUESTION In the K-Pop world, every fan has that one idol/bias they dream of dating and even marrying; in some cases it’s actually more than one idol. But what happens when the idol you love is officially off the market and is now dating someone? Written by Jmescia
>>IDOLS WHO WENT PUBLIC<<
? GOO HARA & JUNHYUNG
JONGHYUN & SHIN SE KYUNG
SUNYE & HER NON-IDOL BF
SOU T H KOREAN BECOMES FIRST WOMAN TO WIN MAN ASI AN LITERARY PRIZE BY MARCU S IM
O
n March 15, 2012, Shin Kyung-sook was announced as the first South Korean and the first woman to ever with the prestigious Man Asian Literary Prize. She received the award for her 2011 novel Please Look After Mom, translated by Kim Chi-young. The novel centers around the search for an elderly mother, who was separated from her family by accident in Seoul Station. During the search, the adult children discuss their mother and come to the realization that they do not know their mothers very well. In discussing their mother, each character’s faults present themselves and they are scolded by the mere thought of their saintly mother. The novel contemplates existence, purpose and values. It is written in second person, a very unusual method of writing. Published in Korean in 2008, it was a blockbuster, selling over 1.5 Million copies in Korean alone. Translated and published in English in the United States in 2011, the novel received attention from all the major newspapers and literary circles. While praised for its storytelling, it was reviewed with great skepticism from many reviewers. The skepticism was mostly due to reviewers not understanding or the fear that American readers would not understand the cultural aspects of the novel.
While a blockbuster in South Korea, the book did not even make it to the top 100 list in the United States. However, with the attention of critics and Shin’s history of winning many major literary prizes in the past, Mom made the shortlist for the Man Asian Literary Prize, arguably the top literary prize for Asian writers for English literature. Its acceptance into the shortlist meant a tough task was ahead of the judges: Razia Iqbal (Host - Book Talk on BBC), Chang-rae Lee (Native Speaker - Winner, Hemingway Pen Award) and Vikas Swarup (Slum Dog Millionaire - Winner, Academy Award). Since its inception, Man Asian Literary Prize has had top writers as contestants and judges and this year was no different. But for 2011, the shortlist of books in contention included the first popular book. Clearly, the judges decided to that the popularity should not be a hindrance to judges a literary work of its merits. The announcement of Shin as winner gained considerable attention for the prize itself, a major but young prize that only started in 2007. Shin was the first woman to receive it, which put the literary prize on the map for being different than other prizes that have a history of selecting male authors for a great long time. There may be a movie deal in the future. Hallyu Magazine eagerly await new developments. ☆
“
“
People get inspired by watching my dance
Young and Ready
KKang ang DDeung eung HDoon oon
and his dancing spirit
Park Sangdo
“
hallyu interview
I don’t need to be famous, I like music very much, I love music very much.
”
PARK SANGDO HM: Where do you see yourself in ve years?
HM: What are you trying to make your listeners feel?
Sangdo: I think I’m always changing, here in this time, in this day I have become a good person. Music made me pure, maybe ve years later I’d like to be more happy and kind.
Sangdo: I like the sad feeling, sometimes I will deliver happy feelings but my favorite style is sad songs.
HM: What about ten years?
“
Sangdo: Ten years I must be married, have a child and be a father. It’s Korean Culture. It’s possible or not possible, I don’t know, but maybe.
Many people in Korea have a sad problem; A sad song is a cure for people.
”
from the First Generation to the New Generation Big Bang
Which KPop generation are we in now? KPop is currently in its third generation with the fourth looming not too far in the future. So how has KPop changed? Compared to the first generation idols the third generation
has
become main stream and generic as more and more group’s debut with similar sounds and looks. Being one of the original starting groups of KPop of course gave the first generation an advantage of being memorable in the history of KPop. What fan hasn’t at least heard of the
name Shinhwa? Or seen one of their
Gradually the second generation
favorite groups cover H.O.T’s hit
came about with a whole new set of
song Candy? Who remembers the
groups that have made history in the
beautiful ballads sung by Fin.K.L?
KPop world, including DBSK/TVXQ,
Did any members S.E.S fan club
Super Junior, Big Bang, Wonder
Friend become a E.L.F?
Girls, Kara, and Girls Generation.
Back during the time of the first
With these groups we caught our
generation groups the style was
first glimpse of the Flower Boy and
very different then it is now. In those
cutesy girl type that would become
days the male groups had a strong
very popular in the third generation.
masculine look that captured the
If groups like H.O.T, G.O.D and
attention of the fans. The female
Baby V.O.X. broke the ground for
groups had the fresh wholesome
KPop, then the second generation is
sweetappeal of the girls next door at
concrete foundation for the third and
first and then as time passed showed
future generations to build on.
their sexy side as they grew up and moved up.
First Generation
SecondGeneration Generation Second
96 H.O.t
98 Fin.K.L
03 DBSK
07 Wonder Girls
97 S.E.S
99 G.O.D
05 ss501
07 Girls Generation
97 Baby V.O.X
05 Super Junior 07 KARA
98 SHINHWA
06 Big Bang
07 f.T Island
2NE1
While current fans may only have a passing knowledge or memory of
Infinite
well-known female group to have
cutesy appeal with some groups like
entered the KPop world.
2NE1 starting a new unique look and sound showing them as the strong
the groups from the past as most
While the male groups still had
of the second generation idols
a masculine appeal Jaejoong and
are still currently in the profession
Heechul brought attention to their
As we head into what will soon
and making headlines their strong
delicate features and introduced the
be the fourth generation of KPop
fan bases continue to grow. TVXQ
type known as a Flower Boy.
groups will need to step outside the
feminine women they are.
drew attention for making it into
The third generation male idols
sound that has become the KPop as
the Guinness World Records twice
went even further and the group
we know it right now, rookie groups
and for being one of the groups to
SHINee drew attention with their
like B.A.P have already shown that
help break KPop into the Japanese
pastel and skinny pant style that
the need to think outside the box
market. Super Junior was the largest
quickly spread like wild fire through
is already being recognized. It will
male group to have debuted, and
other debuting groups. It is in this
be interesting to see what the new
Girls Generation while not having
generation that the male Divas
debuting groups in the next couple
been the largest girl group caught
showed up, with SHINee’s Key and
years will be contributing to the ever
attention with their looks and talent
Jo Kwon from 2AM leading the
changing world of KPop.
that quickly made them the most
front. The girls group still have the
Third Generation 08 Shinee
10 Infinite
09 2NE1
10 teen top
09 Beast
11 b1a4
09 mblaq
12 B.A.P
It's a JYP Party with
the JJ Project By Algie Lesia Stephens
JR
JB I was first introduced to Im Jaebum and Park Jin
JYP’s protégés, Suzy from Miss A. The “Bounce” music
Young in their trainee days, when they appeared in San
video depicts the boys in school waiting for the last class
E’s music video “Tasty San,” then through their roles on
to end. As soon as the bell rings the boys quickly jump
Dream High 2. The two young men are full of life and
up to their feet along with the other students and have a
energy, leaving their audience in awe. JYP seems to
party. The song itself includes a medley of hip hop, r&b,
always put together the most creative groups and takes
rock, and dubstep.
his time to create something special for the listeners. I love a energetic vibe of his groups and, with this duo, I
I believe when you create a group aimed at pulling
feel so alive every time I listen to their music. Truly think
the audience off their feet, you this duo is what you
these guys are going to keep tearing up the charts with
should strive to achieve. Since the music video “Bounce”
their positive vibes and bubbly personalities.
debuted, it became the Most Viewed, Most Favorite, Most Discussed, and Most liked on YouTube globally in May
The duo consists of Im Jaebum, who is known as
of 2012, and it is still presently gaining numbers. Also,
“JB,” and Park Jin Young (not to be confused with JYP
the single has achieved #1 on all four charts in South
himself), who is known as “JR,” respectively and is very
Korea. Their debut stage was one of the best ever; with
creative. Not only were these two cast for Dream High 2
so much energy flowing through the audience that even
and given cameos in Sans E’s music videos, but both also
non-present viewers could feel it. I really enjoy these
released different songs featured on the OST for Dream
boys and their performance ability, and I can’t wait to see
High 2. The name of their mini album is “The JJ Project,”
more of them in the future.
along with their single “Bounce,” consists of two other songs.
They
JYP always seems to have some sort of secret weapon
are “I’m Hooked/
up his sleeve when debuting new projects, building up
Stuck,” which has
the anticipation, just making us wait to see the final
a hip hop kind of
product. I was very curious with this duo and, now that
vibe, and “Before
they have arrived, I think I may have a new favorite in
the Song Ends,”
the JYP family. The JJ Project has certainly brought a
which has a funky
lot of extra vigor to my life. I feel so young again when
dance club vibe.
watching them perform and hearing their music. I think
The latter track
JYP wants people to listen to them to have a positive
also
outlook on things and, thanks to these guys, a lot people
another
includes one of
will be smiling a bit more often now.
SSuuu KKKeee
FILM INDUSTRY
written by Robert
S
outh Korea, is rarely mentioned on international news broadcasts, only to be acknowledged, if even, for it's Nortern counterpart. However, the social phenomenon of the Hallyu Wave has gripped online forums and video hosting sites, slowly entering the consciousness of millions across the globe through K-Dramas and the even mo popular, K-Pop thanks to acts like BoA, Girls' Generation and Big Bang. Despite the explosive success of these areas of the famed Korean entertainment industry, one area has failed to make an explosive impact on the international stage; the Korean film industry. While K-Dramas amass cult followings and K-Pop sees artists perform to thousands of adoring fans at a time, many of which can't speak Korean, across the world, the Korean film industry proves to be a purely domestic affair to large degree. Bubbling away, mainly within the Korean Peninsula while dwarfed by the Hallyu Wave, South Korean audiences still appear to have a sense of pride in their films. Regularly, ticket sales of home grown movies peak higher than Hollywood's biggest film franchises like Harry Potter and Lord of the Rings to name a few while Korean films like The Host, released in 2006, recorded over 13 million tickets sold compared to a population of 48 million suggesting that over a quarter of South Korea saw it but why isn't such demand for Korean movies replicated internationally? One of the problems faced by Korean films is simply the language. Some would beg to differ following the success of all-Korean music releases such as TaeTiSeo's Twinkle staying within the iTunes Top 10 album chart in the US in a country where English is the main language for four days, however, I beg to differ. Most films last anywhere within the region of an hour and a half to a full three where say an English film would be spent taking in the drama and emotion or alternatively the violence and gore while that time could easily be spent reading small text at the bottom of a screen during a Korean movie.
Korean dramas on the other hand are in sizeable chunks, with episodes lasting much less time and therefore making the language barrier less inconvenient. However, given the universal of nature of languages like English, Western movies have the ability to be released almost anywhere where as Korean films struggle to find a viable position worldwide. This in itself also raises an issue; the subtitling of K-Movies. The under-rated process of subtitling, worked on by those lucky enough to be fluent in both English and Korean is a lengthy process. Simply translating the dialogue of a 30 minute drama is a laborious task but to time that text with precision makes it all the more demanding .To replicate this process for a 2 hour long movie could take anywhere in the region of a week to a full month, time better spent working, sleeping or "fangirling" over SHINee's latest song or 2NE1's new album. As the Hallyu wave's driving force, K-Pop also plays a large role in explaining the failure of Korean films to be recognised by the non Korean audiences. With many such as Sooyoung from SNSD and Yoochun from JYJ having roles in KDramas, K-Pop fans flock in their thousands to observe their idols, allowing the expansion of these dramas while the film industry make use of those who are strictly actors or actresses, thus hindering it's expansion. Ultimately, as the Hallyu wave progresses and grows, the lack of demand for these films caused by the problems described only restricts the growth of the film industry further. So as K-Pop continues to devour the hearts (and bank accounts!) of many, the Korean film industry will continue it's work but after all, lack of popularity is in no way an indication of lack of quality.
July 8th
*Info provided from Wooyoung’s Official Page
14
is it the
th yet?
January 14:
Diary Day
FEBRUARY 14: Valentineâ&#x20AC;&#x2122;s Day
March 14: White Day
Couples exchange planners or diaries. This way they will plan together for the year.
In Korea, the 14th day of each month is actually a holiday!
July 14:
Only girls are supposed to give chocolate to their guys on this day.
August 14:
Green Day Men surprise their girls with dinner, chocolates, candy, and flowers.
Black Day
May 14:
Rose Day
June 14: Kiss Day
Single people wear black and eat bowls of jajangmyeon, black noodles, together.
A single rose should be given to your partner this day, no matter if they are male or female.
This day you kiss everyone that you meet. It can be just a peck or even more!
Couples hike, swim, and sightsee to relax and take in the wonders of nature.
September 14: Photo Day
April 14:
On this day, people exchange silver accessories, like rings and earrings.
Silver Day
October 14:
Wine Day
November 14:
Movie Day
December 14: Hug Day
Take a picture with your significant other in a romantic place on this day!
On this day, enjoy a glass of wine with your significant other.
Couples go out to see movies together this day, and movie tickets sell out well in advance!
Hug your significant other!
K-POP covers
Where there are idol, there are fans. Where there are fans, there will always be fans who attempt to cover an idol´s song or dance. Even idols embrace covers for example, IU covered Big Bang member Taeyang’s songs on her album Last Fantasy. Idols also cover music of artists that aren't K-Pop singers; Big Bang covered a Maroon 5 song, Shinee´s popular song, “Juliette”, was based on a Corbin Bleu song, and Wonder Girls did a Kelly Clarkson song. Brining the tradition full circle, in 2011, Big Bang and 2PM attended a K-Pop dance cover contest in Brazil. Fans of Kpop, too, often do such covers. These fans typically cover a dance of a song or a song itself, rarely both. Songs covered tend to be slow and calm (due to the fact that songs of the dance genre are usually hard to sing to), whereas the songs whose dances are covered have a strong and energetic beat. The ideal dance to cover is something that is popular, upbeat, and easy to copy. Wonder Girls’ old song ¨Tell Me¨ fits all of the above criteria, and
covers of it became ubiquitous. Henceforth, what became known as the “Tell Me Syndrome” was born. Dance covers don’t require any special equipment; all a person needs is an environment free of obstacles and a dance. Because of this, in most dance covers the background is that of the average person’s house. The ideal song to cover is one that is slow, lyrical, and shows off vocal range. Most of IU´s songs are slow and very pretty, making them easy to cover. Since a great deal of K-Pop songs are upbeat and focus on dance, fans often use programs to auto-tune their songs or add instrumental accompaniment. Otherwise, if they choose not to cover such songs, they can simply record themselves singing using a camera. There are, undoubtedly, many ways for a fan to show his or her affection towards a specific song or group. Making covers, whether it be of a dance or of a song, can be considered one of the most difficult ways. Whichever type of cover is chosen, though, both types of covers show a fan’s love for K-Pop.
COVER SPOTLIGHT ST.319 - LOVEY DOVEY
ST. 319 is an independent dance group from Vietnam which focuses on K-Pop choreography. Their rendition of T-ARA’s “Lovey Dovey” has garnered almost 1,000,000 views on youtube.
BY RYU IC H I Make-Up and Beauty products for men have been a hot topic in the most recent years. Especially in Asia and Korea using those products became normal and widely accepted among the citizens.
DO
DON'T
FAVOURITE PRODUCTS
▸ Stay natural
Don’t go too crazy
▸ Basically the whole
You don’t need fancy flashy
with the products
LAB Series collection
colors-a good moisturizer,
on your face
▸ Skin 79 BB creams
cleanser and maybe BB cream
sometimes LESS is
or a good concealer will do
still MORE
So what are the beneficials of these new species
specialized products designed for the men of the 21st
called “metrosexual men”? First of all it is not only for
century. There is nothing wrong by wearing BB cream,
us, men, but also for you ladies out there; wouldn’t you
makeup to cover up blemishes, dark circles and such.
appreciate a well groomed, good looking guy more than
However the only rule is BE APPROPRIATE you can
a dirty, untidy, smelly guy? And this principle can be
wear your glossy lipgloss, mascara and fake lashes
applied to almost every area of the daily life. Vain men
at home but not in the office. And don’t fear to be or
who do more than the “average daily routine” (brushing
“acting” gay; there is nothing wrong with being gay in
teeth, shaving, washing face with water)1 will be more
the first place and furthermore it is YOUR career, YOUR
successful in their job which leads to the question why
perfect glowing skin, and to be honest, I personally
don’t we try to enhance our look even more by using
would GLADLY accept these few haters and negative
beauty products and make-up? Brands like “HanSkin”,
comments when there are so many MORE benefits I can
”Shiseido”, “Lancome” and “LAB Series” have introduced
achieve. More tips on 2 and on Facebook. ☆
1 http://gulfnews.com/life-style/people/uae-s-vain-menare-groomed-for-success-1.980722
2
http://www.youtube.com/user/VanityMr
july
SUMMER MAKES IT DEBUT...OR COMEBACK?
TRAINEE LIFE T
he Korean drama Dream High isn’t too far off with its depiction of how students prepare for being famous K-pop stars, showing ruthless training and extreme dedication, among other things. Students spend hours and hours on one single element of performance (like singing or dancing), and this evolves into years of training. The average to-be star spends two to five years preparing before having even one performance.For example, singers Jessica (Girls Generation), G-Dragon (Big Bang), and G.NA spent over 5 years training with their agencies. In fact, Jo Kwon of 2AM actually spent over 7 years in training! Different agencies have different methods, but let’s examine the life of the average trainee training under Cube, just to get a real taste of trainee life. At six AM, trainees get up to go to school like your everyday high school teenager, and are taught as if they are regular students. However, instead of gaming with friends or going shopping, trainees must spend all their free time working on the projects and assignments they are given from Cube. At five PM, trainees head over to the Cube building. Upon arrival, they can only enter the building once they’ve completed a fingerprint scan, and even then, cell phones and diaries are confiscated. Trainees are then given a meal ticket and head to the cafeteria.
Six PM is typically when the busiest part of the day begins. Trainees divide into three groups: preparation trainees, trainees, and project trainees. Classes range from one-on-one vocal training and hour-long choreography to even foreign language lessons. Formal training continues until ten PM, and students leave and arrive home at 11PM or midnight. Students are required to fill out a diary entry every day, and they write about what they learned in their lessons, and how they feel about what they’ve done that day. It’s typically two or three AM by the time the diaries are filled out, and trainees go to sleep. Then the cycle begins again.
“The average to-be star spends two to five years preparing!” Trainee life isn’t made up of dull, repetitive training. On Saturdays, things are switched up a bit. Trainees take part in health/sex education, character training, and even depression tests. Every other week, trainees are told to collect garbage in their neighborhood. Every month, trainees do charity work. There are hours on the weekends where nothing is planned even that time is spent catching up on lessons. That is a rundown on trainee life. Surely, the struggles of training have surely helped now famous idols become great. Big Bang trained from 7AM to 1AM, and they’re one of the biggest groups around today. -K'Sooie
s a m a r d R E M SUM cast Yoon Seung-ah Lee Dong-hae Lee Moon-hee Choi Jin-hyeok Yoo So-yeong
Miss Panda and Hedgehog
Golden Time
Super Junior’s Lee Donghae and Yoon Seung-ah will be starring in this romantic comedy based in a cake shop. Don’t miss the tension between Seung-ah as Miss
cast Lee Seon-gyoon Hwang Jeong-eum Lee Sung-min
Panda, the sweet and lively owner of the
Song Seon-mi
shop, and Donghae, the ‘Porcupine’, as he
Kim Gi-bang
acts aggressive and hard to please.
Jang Yong
In this medical drama based in a surgical department in a general hospital, Seongyoon plays a prickly, professional doctor, and Jeong-eum, a heiress, is an optimistic intern with no appreciation for money. Look for this show starting July 9th.
This show will begin airing in July.
cast Jeong Yu-mi Lee Jin-wook Kim Ji-seok Kim Ji-woo Kang Ye-sol Kim Sin-ah
Big I Need Romance 2012 A story about the work and love of city women. Yu-mi gets entangled in a love triangle between her long term boyfriend, played by Jin-wook, and a new love interest, played by Ji-seok. This drama begain airing June 20th. It’s not too late to start watching!
cast Gong Yoo Lee Min-jeong Shin Won-ho Suzy Jang Hee-jin
A romantic fantasy drama about various happenings of an 18-year-old boy, Gong Yoo, who turned into a 30-year-old adult. It’s written by the Hong Sisters who also wrote My Girlfriend is a Gumiho and My Girl, so we know this show will be a hit! ☆
MOVIES
Destiny
Finding Mr.
H
an Gi-Joon (GONG Yoo) is a failed travel agent, fired for his penchant for talking to clients about recent terrorist attacks and the frequency of tsunamis in the countries they want to visit, instead of the panoramic vistas and once in a lifetime experiences to be found. He resolves to start his own business, finding inspiration at a class reunion, of sorts, where the other men start a fight over which one of them had been the first love of a popular girl at school. Your first love is important because it’s the one you always remember and wish to see, he realizes. Finding Your First Love Agency is open for business! Seo Ji-Woo (IM Soo-Jung) is his first client. She is dragged in by her father who is frustrated with her rejection of a marriage proposal because she is still hung up on Kim Jong-wook, a man she met ten years ago, backpacking in India. Armed with a list of addresses, Gi-Joon and Ji-Woo set out to find him. When he wonders aloud how she could lose such an important person, he learns that Ji-Woo believes in destiny - if she and Jong-Wook are meant to be, fate will bring them together. When she inquires about his first love, she learns that Gi-Joon wasn’t brave enough to crash his first love’s wedding, despite a hasty return from living abroad in Osaka upon receiving the invitation.
Directed by CHANG You-Jeong is the author of the musical from which the screenplay is adapted. Finding Mr. Destiny references the original work by making Ji-Woo the stage manager of a production. The musical is incorporated quite prominently into the movie plot, which gives us a chance to see Im Soo-Jung doing a sexy song-and-dance number. Gong Yoo fans may be disappointed, as he plays the straight-arrow, neat freak Gi-Joon closer to Dr. Youn-Jae, his current television role in Big, character, rather than in the mold of Choi Han-Gyul, the devilish playboy that blasted Gong Yoo to super-stardom in First Shop of Coffee Prince. Though Finding Mr. Destiny sparkles a little less brightly than Coffee Prince, it ties up all its loose ends quite neatly, if not exactly the way we’d expected. After all, as Ji-Woo’s dad says, sometimes we have to take fate into our own hands if we want to find our true destiny.
K C A B E M O C R E M SUM
Loooonn fff
SUMMER TRENDS
IN SOUTH KOREA
DDeeee
Simplicity, subtle sensuality and eye-catching colors are making an impact on this season’s summer dresses. Designers focus on women’s gures to emphazise femininity and natural beauty.
SSSmmmitt
Swimwear fashion can’t be forgotten during summer season, and this year’s trends bring the most attractive swimsuits for women out there! From one piece swimsuits to bikinis, lls and patterns; we have it all!
Tops
Summer trends for men focus on trying to give off an elegant and casual feeling while keeping it simple and comfortable for men. Casual tops with long and short sleeves can be found, as well as polo shirts, sleeveless tops, and T-shirts.
Pants
The look for simple yet eyecatching trends never ends, and this summerâ&#x20AC;&#x2122;s trends for menâ&#x20AC;&#x2122;s pants is not an exception! South Korea has it all: shorts, cropped pants, casual pants, and, of course, jeans!
Kpop
WORD PUZZLE
MBLAQ DALMATIAN
B.A.P
SECRET KARACNBLUE SUPER JUNIOR SHINEE KPOP EXO TRAX NUEST BIG BANG INFINITE BEAST HALLYUGIRLS GENERATION
TVXQ
SISTAR
SHINHWA SPICA
BLOCK B
TEEN TOP
AFTER SCHOOL
Affiliated
As well as: @JYJ_NY
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Society of Young Korean Americans Power of Assimilation
Words from Mike Choe
HALLYU Food
PA-JEON
Korean-Style Pancake
파전
It’s just about the hottest part of summer and you’re probably thin king, “Where’s the delicious snacks? Can’t you show us those?” Well, of course we can! But Pa Jeon ALSO a yummy snack! This Korean-style pancake is very popular (this is for you seafood lovers!). Pa Jeon consists a variety of seafood, scallions, and a few dashes of other ingrediants. This snack is an easy make and will leave you satisfied on your hot summer days!
Info provided by trifood.com
RECIPE INGREDIENTS: DIPPING SAUCE ¼ cup soy sauce ½ tbsp vinegar (distilled white) 1 stalk scallion, minced 1 clove garlic, minced ½ tsp gochugaru, red hot chili pepper flakes (optional) ½ tsp sugar 1 tsp sesame oil RECIPE INGREDIENTS 2 cups pancake mix 2 cups water 2 eggs 1 bunch scallions Vegetable oil Salt & pepper to taste To make Hae-Mul Pajeon also add: 1 cup oysters 1 cup chopped clams, fresh 1 cup baby shrimps
COOKING DIRECTIONS: SERVING 4 PANCAKES In a large bowl, mix pancake mix, water and egg until it's smooth. Add more mix or water if needed to get the consistency of a thin pancake batter. Stir in half the chopped scallions and season with salt and pepper. Let set for about 10-15 minutes. Heat a skillet over medium flame and a little oil. Pour about ¾ cup batter into the skillet, tilting the pan to cover the bottom. Sprinkle over a few of the scallions and let cook for 6-8 minutes until the bottom is lightly browned. For Hae-Mul Pajeon (seafood & scallion pancake): Sprinkle about ¼ cup of clams, oysters, chopped squid, shrimp or other seafood over the batter as you make each pancake. Flip and brown the other side and cook for another 6-8 minutes. Make sure all surfaces contact the skillet with a spatula. Wipe the skillet with the oily paper towel and repeat with the rest of the batter. When ready to serve, cut the pancake into 8 pieces resembling a pizza pie. For its dipping sauce, mix the sauce ingredients together. Serve pancakes warm.
About Us HALLYU Magazine is a new international non-profit magazine that specifically covers Korean entertainment and culture including events, music, drama, film, and trends. Our mission is to spread Korean culture beyond Asia to those who enjoy Korean entertainment but cannot understand the language or attend concerts and events. We mainly target readers residing in English-speaking countries in North America, Europe, Australia, as well as Southeast Asia.
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HALLYU MAGAZINE
Park
SANGDO interview
Le Minh Hong interview
summer DEBUTS COMEBACKS
FASHION
SUPER
JUNIOR
Sexy, Free & Sing
can kpop survive in the american market?