Leisure Leading Leisure Trust and Social Enterprise PERFORMANCE SUMMARY FOR APRIL 2015 — DECEMBER 2016
PA R IN
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This is A BUSINESS THAT IS ABOUT
A BETTER WAY OF LIFE
ER THI S L A HE NITIE U MM O C
Our organisation has delivered an ambitious, progressive programme of facility refurbishments in recent years and, while this work is ongoing, in this financial period several of the centres were completed and relaunched to the public. We’ve carried
HALO
out this work with confidence. From the moment we unveiled the refurbished Hereford Leisure Pool in 2012 and Bridgend Life Centre in 2014 the increased
LEISURE IS A
footfall was so impressive we knew our policy of growing demand for fitness and
REGISTERED
leisure by delivering first class facilities and professional support was working.
CHARITY AND AWARD-
Our last annual report featured the relaunch of Hereford Leisure Centre. By way of example in this financial year membership has grown at this centre
WINNING SOCIAL
by 25%, and more than a thousand children now do an activity there every month.
ENTERPRISE WHICH OPERATES 20 LEISURE
This financial report covers the period from April 2015 to December 2016 to reflect a recent change in our financial reporting (Halo’s
CENTRES ACROSS HEREFORDSHIRE,
financial year now runs from January to December rather than April to March). But the timing gives us the opportunity to share
WILTSHIRE, SHROPSHIRE
with you what’s been going on during this extended 21 month
AND BRIDGEND COUNTY BOROUGH IN SOUTH WALES.
period, during which time we added a 20th centre to our list of facilities, and saw the team at Halo continuing to effectively and efficiently manage the ongoing multimillion pound refurbishment process — from the initial planning
IN RECENT YEARS WE HAVE INVESTED MILLIONS INTO THE HEALTH AND FITNESS FACILITIES THESE COMMUNITIES WANT AND NEED — AND WE’RE SEEING THE DIFFERENCE THAT IT’S MAKING EVERY SINGLE DAY.
to the finishing touches, the contractors to the customer communication. We know, though, that the real challenge and the real hard work starts when the builders have finished and the doors open onto new spas and gyms, changing rooms and fitness studios. When it’s our job to ensure these facilities deliver better health and fitness to the communities where we’re based.
OUR SOCIAL ENTERPRISE STATUS MEANS WE PLOUGH ALL PROFITS BACK INTO OUR SERVICES, A WAY OF WORKING THAT KEEPS COSTS LOW AND ENSURES WE CAN OFFER OUTSTANDING
VALUE FOR MONEY The important part of a centre’s journey starts when the builders have gone and the doors are open. Then we embark on a 12 – 18 month programme of promoting what we have done and building our customer base and usage. This is the exciting bit – seeing participation grow, seeing new people arrive... SCOTT ROLFE, HALO CEO
Some of the stories in this report (there simply isn’t room to tell them all) give you a flavour of how we do that. Through our superb staff (ensuring visitors receive a warm welcome and professional support every time they visit), our accessible pricing and membership options (removing financial barriers
There is a buzz when people come into a refurbished facility. While the buildings attract people to Halo and while they love what we’ve created here (and we saw a 25% increase in membership in the first 14 months after the new look centre opened), it’s the service and the staff that keep them coming back over and over again... and our staff thrive on that. They can see they are making a difference... RICHARD PREECE, HEREFORD LEISURE CENTRE GENERAL MANAGER
to health and wellbeing), our clear communications strategy (so people know what we’re doing, every day of the week), and our innovative range of facilities (so everyone, from top athletes to new parents to growing families to busy commuters to patients recovering from ill health, has a way to access an activity
IN NUMBERS* £9 million invested in facilities
programme), we are ensuring the people we
2 million visitors through Halo’s doors
serve are more active more often.
25,886 members, including 15,655 new members 90,000 swimming lessons delivered 240,882 group exercise sessions enjoyed 550,497 gym workouts 7,293 young people benefited from coaching
N D – S N ION’ O I ISS ISAT . M G N R N A I OU ORG IEV H S I C S OUR A I H E T R N A I E E. R W IT’S E H AT H E R W A E IT’S YW H W IT’S
A.
4150 employees enjoyed discounted rates through the Halo corporate membership scheme
*2015/16
ER THI S L A HE NITIE U MM O C
BUILDING FOR THE FUTURE Just as we were welcoming people to our newly refurbished centre in Ross-on-Wye (shortlisted for a UKactive Leisure Centre of the Year award) we were celebrating 10 years of our brilliant and popular pool at our upgraded leisure centre in Leominster and bidding for Sport England funding to upgrade the Astroturf facilities at Halo’s other Leominster based facility, Bridge Street Sports Centre (and we learned this year the bid was successful). Three new additions to the Halo portfolio took the number of Halo branded centres to 20 in this financial period. Bridgnorth Endowed School and Halo joined forces to revive Bridgnorth Endowed Leisure Centre in Shropshire and then, at the start of the year, Halo took on the running of the public leisure facilities based at Lady Hawkins’ Community School based in Kington in Herefordshire. Finally, in November of 2016, we were thrilled to announce Halo had been selected to form a new partnership with Highworth Recreation Centre Trust in Wiltshire. We will be turning our attention to this centre next year when it will have have its own makeover. We are very much looking forward to developing these additional centres in the coming months. These new, exciting partnerships are an indication of our strength and epitomise the nature of our ever growing business and the benefits of being a social enterprise. The success of our ventures and the savvy of our teams have kept our balance sheet healthy, our bids for funding impressive (including £1.4m from Sport England), our leisure group in the spotlight, our visitors active and engaged, and, in turn, allowed us to invest millions into the future of this organisation.
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OR G F RE N I TU ILD BU E FU TH
CHAMPIONING COMMUNITIES We had over two million visits through Halo’s doors during this financial period and we carefully monitor the purpose of each — what visitors want and need from us. For some it is about a healthy weight, for others about recovery from illness, for many it’s about enjoying being active and making friends. It can be any number of things. We know that wellbeing should have nothing to do with wealth. That every single member of the communities where we’re based should be offered a way into sport and fitness whatever their income, their ability or age. Our membership packages are designed to make sure that happens, offering reduced fees for those receiving certain means tested benefits and special discounts for juniors, students, seniors and people registered with a disability. We continue to look at the community’s needs and introduce initiatives to meet them. For instance, this year we launched free swimming for active or ex members of the armed forces in our pools in South Wales. Halo is about community health and we collaborate with GPs and local health organisations to deliver programmes to tackle head on the time bomb of heart disease, obesity and diabetes. For example, our Smoking Cessation Programme (which supports those who want to kick the habit and get fitter) and our GP referral scheme have seen huge success. In Bridgend County alone we have had in the region of 3300 people formally signposted by their doctor.
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n no ma s i is e th le r Kr hav eop o t cto hp u d c r i t u h nce ro ins i n w d i ff e re ry p y ess e a v n t w a fi e ke the wer . Halo is ma a hh ing We o g ar t e n r y oug but as a e r h s h i w c t h o t s y i p l o l n a e ir m f ro m tea the ot o e at H tow ), n r ld – our s-S s view s r e h e r e h fi e nd f re s ie es his oth bilit ue, Sau lass rk in t nd a q c i a s is i n d o u es ise oh n al w ess (a e rc s) t with selv r x n tho e m e e us itn ara the up om r F i n m o r a or e d f (to e h g lc ph th oo ds ular his ly G r whee e (and fun e e e pop of all is h n. s fo cop fW o ra etwee ult sse ho or S chair t re s a b l c f c n r n i in l do lau ess a rd hee hieves ssa the w w fitn a nd A b d n c a ar nt sa am eo a rd and ing he eveme an tak t r w s s A i a h s yea yth rk a d in ver t Ac mpion of the wo e s e h e s t d l a ha an fini ode G re n i t y C he ity) s eM the u l har a rd o c p m Aw eR du om the v y e i C t t i k i s ’s pic Pos iver h i re He for rd s al D d o n f e o t e i rtlis Her Nat Sho in the s a ) w lity abi (Dis
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ING ION IES P IT AM CH MMUN CO
FOR CHILDREN AND TEENAGERS Halo is about a healthy family life, and we are committed to giving children and young people the opportunity to get and keep active and to build friendships, all crucial for their educational and life outcomes. Our membership offers — including ‘Teen Fit Hit’ and ‘Student Summer 3-4-2’ — continue to encourage more young people into our centres to work out, wind down and play sport. Our classes for new parents and for growing babies and toddlers and our three JumpINGym indoor soft play zones (in Bridgend, Hereford and Leominster) ensure we reach families at the earliest opportunity, so they can integrate fitness in the most fun way into their family life. Meanwhile we continue to support parents by delivering effective, affordable holiday activities to thousands of children every year and we offer a host of brilliant birthday party options to make their life a little bit easier. Crucially, our stunning pools allow us to offer free swimming assessments and in this financial period we delivered some 90,000 swimming lessons, squaring up to the frightening fact that a third of our children still leave primary school unable to swim and demonstrating our determination to change that statistic.
Drowning is still the third most common cause of accidental death in children and we are determined to give youngsters where we work the chance to learn to swim in a safe, supervised environment so they can play and stay safe near water. Our assessments often surprise parents who believed their children were confident in water, and our lessons give them skills which could, quite literally, save their life... ANDY WALKER, HALO AQUATICS MANAGER
ith gw to rkin ar, o d w this ye e t r ing r sta ate imm W We w l s e a Lev one ve sts rity -to- ho ha a e boa h n c y o t w i e r e n th f re cha a and d re iver h chil y. The o del t ’s asc t alo bili sS ons a r s s e i tH s ir a d m le l m the ain sica ic swi o tr ong h phy p m w ( so )a a l y m d re d h i re f u n d s Par rd s Kin e o f with e s e rai e re en r H d Nyr d l n i ls in r s a o re c h poo ssado m ity a ch b rtun re a o am p n a op yc tic the tas n a f this
nt rillia ur b s o s rate c ro ea eleb c m da To ste ram o g a h o pr gal we ing ing ty, n m m u g m Co wim ivin swi er s end 5, g hools g m 1 d 0 i m 2 sc Br su nce r of ary cial cha me rim e p m spe h u t m s 23 nty tea he om in t lay cou e n fr r e e n h r i t d nd ool nd oss chil al a lo p acr gra idu a v i m H he d l t n a i f ro n c i r lo nte ing eir pet to e t th m a uly o c ts in J e h e a b e f o re r d e saw Jun Yny n i l fina
SEVEN YEAR OLD ELLIE HAS BEEN LOVING HER LEVEL WATER LESSONS AT THE POOL AT PENCOED. ELLIE HAS MILD CEREBRAL PALSY AND FOUND MAINSTREAM GROUP SWIMMING SESSIONS CHALLENGING.
When Halo told us about this free scheme we were delighted and it was so easy to apply. The instructor is amazing and is able to modify the lessons to suit Ellie. So if, for example, Ellie’s legs are very tired she’ll work on her arms and swimming strokes. She makes sure that Ellie always benefits... ALISON, ELLIE’S MUM
AND N E RS R ILD NAGE H C TEE FOR
TOP OF OUR GAME
Halo is about sport and the opportunities that give athletes the chance to shine. The Halo Sport Foundation continues to support young people across Bridgend County Borough and Herefordshire (read more in panels, right) so they can pursue their own sporting dreams. Meanwhile, our new gymnastics centre of excellence at Hereford Leisure Centre — supported by a £500,000 grant from Sport England — extends our work in this arena by offering young gymnasts in the county the opportunity to develop their skills and join a competitive squad. In this financial period we saw the number of gymnasts taking part in preschool, recreational and competitive sessions more than double to over 650.
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g ntin ese r nal p o i s re i n re g e t hle h i re f at alo rd s so o f e ur H f r e o r o e c d H n so rs s. me and ns atte usand m h nitie u g u o s o u i t t h r o i y t r r o pet up Eve nty Bo opp com icking ng i g ou n i ts, n i C tra sp d por ort n d h s e r p e e s a y r g f l bot w ilit Brid ationa tion A and sab ion for ss i s d t n a n g e dat und of gra din and ucc s at oun ir s t Fo nclu F h r i e e t r o e h s t o l rt th h et lsh Sp w and our at spo en by ds n g 4 We u n 4 i po ns, hos r train a re ing o c t r e n t r e re a ing ei he re s ts a ur p wimm ined o t h t u re d o t t Rep cipien n s n o e s Pic me E, j wh rs re ime far. mit sta OB the ony ix t o m d s s o m ng e i r c e d t n r r d n r o i e i o n i c it p ya the aK pet of s 015 Howle sch om on a i er 2 t S b a in c m o er ist sum end R dal gen me the ew leg n d l y b go this Rug mpic k late u ly t a a g.u r r .or Pa n ong c o . i to dat king us ma oun f e t h r po in t los .ha w ww
Successful athletes like the ones we support not only motivate others who watch them compete to take part themselves, but they will give something back to their community too via coaching, mentoring and fundraising... ALEX HAINES, HALO PARTNERSHIP MANAGER
E
NG RTI E O SP LENC L XCE
WELLBEING Halo knows wellbeing is part and parcel of any health and fitness programme, and we’re looking at new ways to engage with and empower people across our community with initiatives that promote both physical and emotional wellbeing throughout the year. Some of the latest additions are showcased in the stories here. We are also incredibly proud of our work with companies across Herefordshire and Bridgend County Borough who benefit from discounted Halo Corporate membership. It’s free to companies but offers every member of staff (and their partners, even if they don’t work for the organisation) access to all Halo has to offer for around £1 a day. Other organisations - like Sony UK TEC in Bridgend - invite us in to create a workplace-based wellbeing scheme. Their staff are pictured here (main photo) enjoying team building activities hosted by Halo.
OUR SECOND TONING SUITE OPENED IN HEREFORD IN THIS FINANCIAL PERIOD AND WITHIN MONTHS WAS MAKING A DIFFERENCE TO PEOPLE WHO HAD FELT UNABLE TO EASILY ACCESS EXERCISE THROUGH THE GYM OR STUDIO CLASSES. THESE SPA-LIKE SUITES OFFERS SUPER-SUPPORTIVE, LOW-IMPACT WORKOUTS FOR MEMBERS LIKE ANDREA EVANS, A TEACHING ASSISTANT WHO FOUND THE TONING SUITE AFTER A PERIOD OF ILL HEALTH.
“I don’t really like gyms but I wanted to give this new facility a go. By the end of the induction on a Tuesday afternoon I knew this was for me and so signed up for membership and was back the next day, and three days a week every week until Christmas. My condition causes terrible pain in my face and head and so mobility wasn’t an issue for me (some who train in the toning suite do have mobility issues). What I loved was the sense of calm in the suite. It was so relaxing and I felt no pressure to keep up with anyone, and had no worries about over doing it. You work as hard as you want, at your own pace.” ANDREA EVANS
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DEVELOPING OUR WORKFORCE Our staff are the lifeblood of this organisation. They meet visitors needs in a whole range of ways – bringing birthday parties to life in the sports hall or pool, bringing visitors together for sport, offering personal training for those wanting to get more out of their session, and support for those just getting back into fitness after ill health. Each year they organise scores of holiday activities for kids, deliver thousands of swimming lessons, thousands of exercise classes, and oversee thousands of visits, ensuring their expert supervision keeps every visitor safe and well while they’re working out or winding down. We know that while our refurbished centres are attracting more visitors than ever, it’s our staff that keep them coming back for more. In this financial period we’ve aimed to support our teams in a whole range of ways. They are now able to access a menu of online training courses (from safeguarding to customer service) through the Halo e-learning portal and more staff than ever took part in the Stars Programme, a scheme to help staff live the values of Halo to improve the customer experience and business performance. Following on from this was the Halo Hello Goodbye training delivered to all front line staff, supporting them to ensure a positive first and last impression for centre users. Meanwhile, to keep up with the ever growing demand for children’s swimming lessons (nearly 8,000 are now on the Learn to Swim programme) we trained 28 new swimming instructors and further upskilled our existing instructors. They included some of our new apprentices, coming on board with our fantastic apprenticeship training scheme (see right). And to support succession planning, our internal management development programme for aspiring managers was delivered to a further 11 staff across all contract areas, bringing the total number of staff who’ve had leadership training to 31. And last but not least we were so proud of our volunteer scheme this year. Volunteers from all walks of life gave 600 hours of their time to support children’s activities, gymnastic and swimming lessons and specialist functions like marketing.
AWARDS AND ACCOLADES cal in lo ay s n aw atio e r n i a N o m w a rd s d t h e a l and ge a d le ion ces i t w v a o r n n e d ack ff , s and erio sta s to r u u al p i r t re o c f fo n e C n e re ty o is fina i e l r a u lw qu n th Leis Poo C s. I f o rd m i n g e site r e L A B t ro l ) wim n the hH S Con i s bot sts ing Ros i l d l a i d s in an Bu a rd al f ity Aw ion hor e t c re g u A llen cal xce (Lo gE n i ld Bui
WE ARE SO PROUD OF OUR APPRENTICESHIP PROGRAMME. MEET JUST ONE OF OUR RECRUITS....
I completed my Leisure Operations Level 2 Apprenticeship last year at Hereford Leisure Pool and am working as a lifeguard (and doing level 2 swimming teaching) to add to my
e if w ted And omina n ing re t be , we a ’ n s a re d r m: the awa g n for i r nty nso Cou Hero’s spo d gen cal nd ea Brid gh Lo shir u ts o d r r por Bo efo eS r Her i h d rs an ste rc e Wo s a rd Aw
credentials. This has opened up a future in the leisure industry... CONNOR FOX, 19
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HAL EAM
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FINANCIAL Halo Leisure Services Limited Statement of Financial Activities, before FRS 102 adjustments relating to the charity’s defined benefit pension scheme.
Summarised Income & Expenditure Account 9 months to 31 Dec 2016
12 months to 31 March 2015/16
12 months to 31 March 2014/15
£’000
£’000
£’000
0
386
683
Commercial trading operations
121
128
138
Management fee from Bridgend County Borough Council
983
1,565
1,580
8,268
10,655
9,450
139
1,298
238
1
0
0
9,512
14,032
12,089
472
741
642
Staff costs
5,854
7,575
7,199
Premises costs
1,810
2,444
2,205
Advertising and promotion
146
184
172
Office administration
349
443
405
Finance and compliance
179
346
225
0
0
0
362
490
447
74
93
101
Other
214
247
345
Depreciation
336
417
320
Governance
15
15
15
TOTAL EXPENDITURE
9,811
12,995
12,076
NET INCOME/(EXPENDITURE)
-299
1,037
13
INCOMING RESOURCES Management fee from Herefordshire Council
Incoming resources from charitable activities Other income Investment income TOTAL INCOME
RESOURCES EXPENDED Direct costs
Other finance Irrecoverable VAT Equipment
RESULTS Summarised Balance Sheet 9 months to 31 Dec 2016
12 months to 31 March 2015/16
12 months to 31 March 2014/15
£’000
£’000
£’000
Fixed assets
2,763
3,033
2,788
Current assets
1,369
1,577
1,039
(1,723)
(1,762)
(1,236)
Net current liabilities
(354)
(185)
(197)
Creditors falling due after more than one year
(869)
(990)
(1,751)
Accruals and deferred income
(205)
(224)
(243)
NET ASSETS
1,335
1,634
597
Funds Brought Forward
1,634
597
584
(299)
1,037
13
1,335
1,634
597
Creditors falling due within one year
NET INCOME
Funds Carried Forward
The above is a summary of trading results prior to FRS102 adjustments relating to the charity’s defined benefit pension scheme. An audited statement of financial activities is available upon request.
IAL NC S A N FI ULT RES
‘Tell’ Us Everything We take your comments seriously. Please use one of the following methods to ‘tell!’ us exactly what you think of your experiences of Halo: ‘Tell’ us Complete a ‘Tell Halo’ card, which you’ll find in your local Halo centre. Visit us www.haloleisure.org.uk/tellhalo Write to us You’ll find our addresses on our website www.haloleisure.org.uk
WANT TO CONTACT US? Call 0300 012 1222 for Halo Herefordshire, 0300 012 1223 for Halo Bridgend County Borough, 01746 761541 for Halo Shropshire and 01793 762602 for Halo Wiltshire. www.haloleisure.org.uk | info@haloleisure.org.uk REGISTERED OFFICE: HALO SUPPORT CENTRE Halo Leisure Services Ltd, Lion Yard, Broad Street, Leominster HR6 8BT 01568 618 980 Registered Company number 4335715. England & Wales Registered Charity Number: 1091543
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