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Content writing is writing for the websites or other pages on Internet. Content writing is one of the happening profession today. Content writing as a profession involves writing according to what the site is representing and what information it is intended to give to its users. Content writing is slightly different from writing for the print. Internet has greater reach and all kinds of audiences are on Internet. Anyone on Internet can access a website. The content should be directed towards all kinds of people that visit the site on Internet. The best way to write on Internet is to be simple and natural. Writing in simple English language can make the site popular among all kinds of audiences. Moreover the business perspective to the content writing on Internet makes it more tricky task. Every website on Internet is competing with thousand other websites to get noticed. As everyone know only a handful of sites are known by the name to the users. They will visit those sites by using their domain name or URL in the web browser. The users do not know names of many other sites, which may be providing information on different subject. A user looking for information will obviously turn to a search engine. The user generally types keyword in the search engine and search for the sites which provide related information. The search engine trace all the sites containing those keywords and list them in order on multiple pages. The user most likely will visit a site that is listed on the first few pages on the search engine. This is where the SEO exactly comes into the picture. In order for the website to be listed among the first pages of the search engine listing, the content of the site has to optimized. The other techniques like back linking and submitting the site to directories should be carried out in order to get the sites higher in search engine ranking. Usage of keywords in an appropriate density in the content is the first step towards optimizing the content. The content being natural and simple could go a long way in search engine optimization. Too much or too little of keywords will not help in search engine optimization. The content should be written with the user in mind and the keywords should be used appropriately without affecting the overall quality of the content. If the content is good and serves the purpose of the user well while maintaining the interest of the user, the user is likely to spend more time in the site and likely to revisit the site. That meant the sites promoting different products and services are likely to benefit from the increase of the sale.
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