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If you own a website, you may have heard the term "content writing" is. Not only is it important to understand what the term means, but by doing so and utilizing content writing for your own website could make the difference between your website receiving a little monthly traffic and it receiving a lot of monthly traffic. Content writing is simply text and verbiage. It can be the stuff that makes up the writing or informative "content" on website pages that describe products or services. When used in this way, it is also referred to as "web content". However, content writing not only is useful for filling your website with useful information, but it can also be used as tool for a successful search engine optimization (SEO) campaign. Content writing in the form of articles about topics related to your products or services that are submitted to article directories on the internet, for example, can serve as tools to point both readers and the internet search engines such as Google, Bing, and Yahoo back to your website. These content articles, in addition to containing useful and informative writing, also contain links to websites. This is the key to getting a website noticed by the search engines. The more articles that exist on the internet with links to a particular website, the more likely it is that website will come up in a Google or Bing keyword search listing. These links that are contained in article content are often referred to as "backlinks". In an overly simplified manner, this is how it works. An internet search is not unlike a global popularity contest. When a person types in a keyword or phrase on Google, for example, the internet search engine, which regularly indexes all of the websites on the internet page by page and the links associated with them, finds the websites that it determines are popular for that topic and then lists them by ranking. The number of back links that point to a website is part of the ranking determination that Google makes. So, the more back links a website has, the higher the chance of that website coming up in a search. Of course, there are other factors, such as the age of the website, the monthly traffic it normally receives, etc., but the number of backlinks is also an important one.. A website owner can author and submit this content, but most neither have the time nor desire to do so. There are a few competent companies that will do this for you. In fact, some specialize in only content writing. They have writers that, for a fee, can produce any number of articles with back links to your site that you desire. Just be sure to hire a reputable company that only uses "white hat" tactics and only create original article content. This, of course, is a subject for a whole another article!
Scott writes articles about content writing and for content writing
Article Source: http://EzineArticles.com/?expert=Scott_Paul
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