Kitchens & Bathrooms News April 2022 by Hamerville Media Group

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KI TCHENS &

BATHROOMS NEWS THE BUSINESS MAGAZINE FOR KITCHEN & BATHROOM PROFESSIONALS

APRIL 2022

LUCABELLA BRANDS Having worked under the radar, MD Jonathan Bull now reveals his plans to launch retail brands

HOT WATER TAPS Sustainability is key to future sales

BATHROOM SUITES Conquering the next living space news ■ expert views ■ company profiles ■ products ■ SME support www.kandbnews.co.uk

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NO 167 VOL 16 APRIL 2022

contents

NECESSITIES 26 Storage Taking interior design from the macro to the micro level, ensures kitchens are not only functional but enhance wellbeing too

5 First word

Editor’s comment

6 News Round-up of industry headlines

10 People Promotions and appointments

11 Inbox Reader feedback

KITCHENS 13 Hot water taps How sustainability will be the long-term driver of sales

18 Cooker hoods Sleek aesthetics, enhanced air quality and quiet operation are key for open-plan projects

20 Just out Latest kitchen products

24 BUSINESS 28 COMPANY PROFILE Managing director of Lucabella Brands Jonathan Bull reveals all about the industry’s best kept secret and plans to serve bathroom retailers through distribution

BATHROOMS 22 Bathroom suites Why a cohesive look across bathrooms in the home doesn’t mean a lack of imagination in home design

24 Just out Latest bathroom products

30 COMPANY MATTERS SME advice covering marketing, financial and management issues, as well as personal development

33 LAST WORD Head of marketing at Häfele UK Natalie Davenport reveals some of its findings of its consumer research into the impact of kitchens on consumer wellbeing www.kandbnews.co.uk K&BNEWS APRIL 2022

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FIRST WORD

NEWS & VIEWS

Show business Having navigated concerns whether the UK’s largest kitchen and bathroom show would take place, trepidation remained in the industry over the appearance of Kbb Birmingham and whether people would attend. Although, and expectedly, it was much, much smaller than previous years, the exhibition did take place. With wider aisles complementing the investment by manufacturers in aspirational stands, it gave the event an upscale European flavour. This is even despite large seating areas, created to regenerate spaces left empty by exhibitor cancellations. And the effort paid to the aesthetics of the show wasn’t in vain, as kitchen and bathroom designers took time out of their busy schedules to reconnect with suppliers. Although there were fewer visitors than previous years, with 12,400 passing through the doors, it meant longer conversations and business was being done on stand. In what could claim to be a watershed moment for the show, Kbb Birmingham brought the community back together and the relief of a return to face-to-face networking was palpable. But could the show have gone further with its creativity? Perhaps in a year of recovery for exhibitions and the first face-to-face kitchen and bathroom trade show in the UK, it may be one demand too far. However, Kbb Birmingham now

has the opportunity to evolve in look, feel and function, and create an event which puts the UK firmly on the European show circuit. Just as the UK kitchen and bathroom retail industry has had to evolve to do business in a post-COVID landscape, it’s important Kbb Birmingham now does the same and avoids the return to a safe, tried and tested formula. Rebuilding this exhibition, from ground level, it has two years to formulate an event that can juxtapose the functionality of information and education with desirable architectural and interior-led fashions. Perhaps this show could even combine a physical event with inspiring and useful digital functionality, further widening the reach of the event beyond the confine of exhibition halls. Creating an event that stimulates rather than just reflects the industry, may inspire a legion of designers. But, more importantly. It may help attract the interest and incentivise the next generation to join this vibrant and motivating industry. It is a mission all in the kitchen and bathroom industry must join.

KBN LIKES ✔ …Kutchenhaus is continuing to expand its network, signalling a healthy retail environment for kitchen sales.

KBN DISLIKES ✖ …BMBI reports quarter-on-quarter, sales were down 12.7% in Q4 compared to Q3, with Kitchens & Bathrooms (-3.7%) one of the 10 categories which declined. However we’re pleased to note January to December 2021 Kitchens & Bathrooms value sales finished 24.0% up on the previous 12-month period.

KBN WANTS ! … to congratulate sales manager of Sheffield Sustainable Kitchens Zoë Loveday who has been promoted to the role of MD, in charge of day-to-day operations. She has taken over from founder Rob Cole, who has moved to a new role as CEO

Philippa Turrell Editor

Email your views on this subject, or any other, to pturrell@hamerville.co.uk To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk Editor Philippa Turrell e: pturrell@hamerville.co.uk Designer Donna Booth

Group Advertisement Manager Craig Jowsey e: craig@hamerville.co.uk

Group Production Manager Carol Padgett e: carol@hamerville.co.uk

Advertisement Manager Marcus Hooper e: mhooper@hamerville.co.uk

Printer Walstead Roche

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NEWS & VIEWS

MAKING HEADLINES

Company has grown turnover by nearly 20%

IN BRIEF ■ Previously operating exclusively online, London Basin Company has opened its first showroom in the Design Centre East at Chelsea Harbour, London. The space, which is located on the first floor, will showcase the full collection of its decorated porcelain basins, with patterns inspired by travel and decorative art from around the world. Alongside its main offering, the showroom will also display its wider bathroom collection, including vanity units, taps and accessories. Read the story at www.rdr.link/KAD001 ■ Ashford-based distributor Sinks & Things has undergone a brand refresh, including a revised logo, enhanced website and refreshed marketing assets. The Franke-owned company merged with Cricklade based The Sink Space in January and the refresh is part of Franke’s commitment to investing in the business as a key part of its UK distribution network. Read more at www.rdr.link/KAD002 ■ Wolverhampton-based Utopia Furniture has introduced an apprenticeship scheme, to support and encourage new talent into the business. The first two apprentices have already joined the company as part of the scheme, which allows them to attend Dudley College of Technology for one or more days each week. Read the full story at www.rdr.link/KAD003

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Rotpunkt reports constant global growth German kitchen furniture manufacturer Rotpunkt has reported constant growth on a global scale, with an increase in turnover of nearly 20% in 2021. The annual turnover grew by around 19% to offer an income of €87million with Great Britain, Scandinavia and France identified as core markets, and rivalling the “traditionally strong” Germany and Benelux countries. Rotpunkt UK and Ireland recently expanded its sales team, as a response to “significant success” in the region. Rotpunkt reported an even sales growth for all core markets to the brand, with 80% share of its business in exports, and added Austria and South Tyrol as territories following Kuchenwohntrends trade fair in

Salzberg, Austria. In its native Germany, the manufacturer has achieved “consistent record highs”, as managing director of sales & marketing Sven Herden stated: “In fact, Rotpunkt has significantly increased volume, seeing its German sales division experience double-digit growth rates over the last three years.” Rotpunkt reports the outlook in 2022 and beyond is “extremely” positive despite the ongoing supply challenges in the kbb

industry. It states the company’s key objectives will concentrate upon quality leads, supply chains, logistics, delivery times and energy efficiency and new product innovations will benefit from stock increases where possible. The management team at Rotpunkt Andreas, Sven and HeinzJürgen commented: “We see future growth as inevitable, and we aim to shape and influence the marketplace with a sense of proportion.”

French merchant group sells bathrooms and tiles

Saint-Gobain exits bathroom, plumbing and heating Wolseley UK has formally completed the acquisition of Bassetts, DHS, and Neville Lumb from Saint-Gobain marking the French merchant’s exit from bathroom, plumbing and heating distribution in the UK. It follows the announcement last December that Wolseley had entered into binding agreements to purchase the businesses. The agreement will see nearly 300 people from Bassetts, DHS, and Neville Lumb joining the Wolseley UK business, with all outlets operating as normal and there will be no change for customers. Simon Oakland, CEO at Wolseley, said: “The completion of

the acquisition of Bassetts, DHS, and Neville Lumb marks a very exciting chapter for the business, our customers, and our colleagues, both existing and new.” Wolseley also recently acquired Ideal Bathrooms from SaintGobain, with the four brands in total boasting 25 outlets, generating a turnover of approximately €130 million in 2020 and employing 485 people. Given the divestment of Graham, with 130 outlets and a turnover of approximately €260 million in 2020, and sale of CTD tiles to investment firm Aurelius, Saint-Gobain will no longer have any brands in plumbing, heating and sanitaryware distribution in the UK.

These transactions are part of Saint-Gobain’s continued portfolio optimisation strategy to enhance the Group’s growth and profitability profile in line with the “Grow & Impact” plan objectives. CEO of Saint-Gobain UK & Ireland Mike Chaldecott said: “This sale is part of Saint-Gobain’s strategy to create a focussed portfolio of businesses directed towards high growth markets, with the expertise to Make the World a Better Home and help us achieve our vision to be a leader in light and sustainable construction.”

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Supporting expansion into higher-priced kitchens

Howdens acquires Sheridan worktops Trade kitchen supplier Howdens has acquired UK supplier of premium kitchen worktops Sheridan Fabricators. The West Yorkshire-based company provides an end-to-end service to customers for the manufacture, fabrication, laser templating and installation of solid surface worktops. Established for 25-years, Sheridan Fabricators employs around 200 people at its manufacturing facility in

Normanton. Managing director of Sheridan Fabricators John Blackburn will remain with the business. The acquisition will support Howdens trade-only model and expansion into the higher-priced kitchen segments where it has introduced furniture ranges, as well as increasing the company’s manufacturing capacity. In 2020 Howdens acquired the assets of a small solid surface fabricator which commenced full-

scale manufacturing in April and the company reports a “strong” level of demand. CEO of Howdens Andrew Livingston said: “The acquisition of Sheridan gives us significant additional capacity and experience in the solid surface business. “We have worked closely with Sheridan for many years, and we are delighted to welcome them to Howdens. “They are a trusted partner and great fit with our existing

capabilities, and we are excited about the significant growth opportunities that lie ahead.” Howdens has announced it is gearing up for positive sales in Spring, having increased warehouse capacity and made a “significant” investment in stock.

Schubert from board of management in China takes role

Loveday named MD of company

BSH appoints chief operating officer

Management changes at Sheffield Sustainable Kitchens

Home appliance manufacturer BSH Hausgerate has appointed Lars Schubert as chief operating officer and he will join the board of management on April 1, 2022. Schubert will be responsible for manufacturing, development, innovation, corporate technology and global supply chain management. The chief technology officer and member of the board of management of BSH in China will succeed Dr. Silke Maurer who is leaving the company. After studying mechanical engineering at the University of Chemnitz-Zwickau, Schubert began his career in 1995 at BSH Hausgerate in the Material Technology and Analytic division. After his ﬁrst BSH assignment abroad in the US, where he was responsible for the cooking factory in New Bern, North Carolina, he held various management positions in production, product development and product management in Germany and abroad.

Marking its 14th anniversary, Sheffield Sustainable Kitchens has announced the promotion of sales manager Zoë Loveday to the role of MD, in charge of day-to-day operations. Zoë Loveday has taken over from founder Rob Cole, who has moved to a new role as CEO, expanding Sheffield Sustainable Kitchens’ strategy and network. Commenting on her appointment as MD, Loveday said: “I’m keen to build on the success Sheffield Sustainable Kitchens has experienced to date; we are forging our paths into new markets, but we are still staying close to our strong ethics and values. I’m incredibly excited about the potential for future growth”. As new CEO, Rob Cole added “Our team has evolved, along with the business and changing industry and world over the last 12 months and the new roles will mean we are in a strong position to take the business forward. “We have extended our offering

In 2016, Schubert moved to Nanjing, China, where he has held his current position since 2019. Chairman of the supervisory board of BSH Hausgerate and deputy chairman of the board of management of Robert Bosch, Dr Christian Fischer said: “I am delighted that in Lars Schubert we have found within BSH a highly qualified candidate with both technical and international experience to fill the position of COO.” CEO and chair of the BSH board of management Carla Kriwet added: “Lars Schubert knows BSH and the needs of our customers very well. He stands for innovation and speed like no other. “We are very pleased to now also be working with him on the board of management, beneﬁting from his experience in Asia.”

to clients, we are now designing bathrooms and other sustainable spaces and also designing and delivering kitchens across the UK, with projects spanning the south coast to Anglesey. We’re excited about the future and next steps for the business!” Sheffield Sustainable Kitchens is a multi award-winning company that designs and ﬁts bespoke kitchens, bedrooms, bathrooms and living spaces, with each using a combination of high-recycled content, reclaimed and sustainably sourced materials The business has won multiple awards for its sustainable business practices as well as four Houzz awards for Best of Service.

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NEWS & VIEWS

MAKING HEADLINES

Retail franchise has grown 43% year-on-year

IN BRIEF ■ Spanish manufacturer of bathroom products Acquabella has joined trade association the Kbsa as a corporate member. The brand includes made-to-measure shower trays in different textures and colours, panels, countertops, basins, bathtubs, furniture and bathroom accessories. Sales manager at Acquabella Rob Heredia said: “We look forward to engaging with other members and making a positive contribution to the support of KBB retailers.” Read the full story at www.rdr.link/KAD004 ■ Bathroom supplier HiB has been named among the top companies to work for in the UK, as part of the Best Companies listings. Along with a 2-Star accreditation from Best Companies for Outstanding Levels of Engagement, the bathroom supplier has been named the third best company to work for in the manufacturing sector. In addition, HiB has been included in the Top 25 best midsize companies to work for in the UK and in the Top 25 ﬁrms in the West Midlands. ■ Congratulations to buyer for John Lewis of Hungerford Sarah Riglar, Parter of Fitzgeralds Interiors Carolyn Fitzgerald and owner of Roots Kitchens Bedrooms Bathrooms Steve Root who have won our Chubbsafes competition. Featured in our January/February issue, all correctly answered The EverydaySafe can be built into a 600mm kitchen cabinet and they will receive the built-in safe worth £1,250 RRP.

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Kutchenhaus opens 50th UK showroom Kitchen retail network Kutchenhaus has opened its 50th UK showroom in Potters Bar, Hertfordshire. Situated on the High Street, the showroom serves residents across Potters Bar, Barnet, Boreham Wood, Watford, and the surrounding areas of Hertfordshire. The Potters Bar showroom is co-owned by Thana Yasotharan, Toma Navickiene and Arminas Navickas, who have more than 50 years’ experience in the kitchen and design industry. Toma Navickiene worked with Thana Yasotharan at Wren for the past ﬁve years, with both listed in

the top 10 designers at the company. The showroom boasts 1,100 square feet of retail space, includes four kitchen displays, bathroom, bedroom and living room displays and a customisation hub with 3D online planning tool. National head of sales and operations for Kutchenhaus Sean Ford said: “We’re incredibly proud to celebrate this milestone after a challenging two years for UK retail. “The commitment of our franchisees to continue providing a high-quality service with incredible attention to detail is reﬂected in the growth of the company and

satisfaction of our clients. “We have ambitious growth targets for the future, with expansion plans both within our kitchen ranges and our number of showrooms.”

Coram launches premium enclosure brand

Sealskin duka brand launches in UK Showering specialist Coram UK, which includes Impey wetrooms and Geesa bathroom accessories, has launched Sealskin duka enclosures into the UK. The Sealskin duka product range is a result of a collaboration between Dutch bathroom brand Sealskin, which has 40% share in the Benelux region, and Italian shower enclosure specialist Duka. Positioned at the top end of Coram’s portfolio, it spans three ranges Acqua 5000, Pura 5000 and Libero 5000, and will form a trio of premium brands including Impey wetrooms and Geesa. Encompassing sliding, hinged and walk-in models in a choice of three proﬁle ﬁnishes, 13 glazing options and two glass treatments, Sealskin Dura enables designers to create bespoke shower environments for their clients. Sealskin duka shower enclosures include designs with fully integrated, soft open and

close mechanisms, plus UV bonding for rollers, handles and hinges for a seamless ﬁnish. Speaking at the launch event at London’s Tate Modern product manager at Coram UK Jessica Davis commented: “Every product is created with function in mind, ensuring ease of use, cleaning and maintenance. Sealskin duka is, by far, the most innovative portfolio in the market today.” In addition, the brand has sustainability at its core, encompassing heating and cooling the manufacturing facility, automated warehousing, hand assembling and sourcing of materials from Europe. All the enclosures are manufactured to order, for each customer, with a lead time of four weeks. Jessica Davis commented: “Gone are the days of standard, with Sealskin duka bespoke is our standard.”

Jordan Cluroe and Russell Whitehead of 2LG Studio were also revealed as ambassadors for the brand. Sealskin duka will be available through 30 bathroom retailers in the UK, in its launch year, with plans to expand but maintain a select network.

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Former Frontline director moves into kitchens

Wodar hot taps launches in UK Former director of Frontline Bathrooms Michael Sammon has launched the Wodar brand of “value for money” hot water taps into the UK market. The British-designed brand, which is manufactured in the Far East, boasts six ranges of instant hot water taps in a choice of six finishes and is held in stock. The ranges include Design, Design+, Pro Flex, Sleek, Heritage and Architect, with 3-in-1 and 4-in-1 options, which come in Brushed Brass, Chrome, Copper, Black, Gun Metal and Gold. Designed to appeal to the retail and specifier market, price points start at £499 and move up to £899, including tank and filter. Founder and director of Wodar Michael Sammon commented on his rationale for launching an instant hot water tap brand: “Instant

hot water taps is an area for growth, I feel, as it is largely dominated by one or two players that do not offer the depth of range, colour options and price points to appeal to the mid-sector market. “We believe our offering is more comprehensive and competitive.” He added: “Wodar offers ‘Choice through Design’. We want to position ourselves as the experts in boiling hot water taps, offering more style choice, colour options and future design than other more wellknown brands that are currently enjoying large market share. “We also offer nationwide ﬁtting for only £99, plus interest free payment options and 5-year warranty. Our UK stock levels ensure next-day delivery too.” Speaking about the growth opportunities for the brand,

Sammon stated: “I think new product development will be key to our success in the coming years. “We aim to produce products that not only work well, but also look great and are at the right price. We are currently working on

some exciting projects for the second half of the year. “Competitive prices, with choice of design, proven functionality and excellent commercial terms gives us the opportunity to develop Wodar over the coming years”.

Value sales for kitchens up 24% on last year

Record-breaking kbb sales through merchants The total value sales by Britain’s builders’ merchants recorded the third-highest quarterly BMBI sales ever, rounding off a recordbreaking year for merchants in the latest BMBI report. After a year of ups and downs, the January to December 2021 total value sales ﬁgures were up 30.5% on 2020, and 16.4% up on a more normal 2019. Kitchens & Bathrooms ﬁnished 24.0% up on the previous 12-month period.

Year-on-year Total value sales in Q4 2021 were 14.7% higher than Q4 2020, with no difference in trading days. All categories sold more. Timber & Joinery Products was out in front (+28.2%), followed by Landscaping

(+14.4%) which recorded its highest quarterly sales of the year. Kitchens & Bathrooms (+10.0%) and Plumbing Heating & Electrical (+9.6%) grew more slowly. Comparing Q4 2021 with Q4 2019, a more normal pre-COVID year, total value sales were 21.0% higher this year, with the benefit of one more trading day. Nine of the twelve categories sold more including Timber & Joinery Products (+44.4%) and Landscaping (+40.6%), which were well ahead of the other categories, and Kitchens & Bathrooms (+7.0%). Like-for-like sales were up 18.9%.

Quarter-on-quarter Quarter-on-quarter, sales were

down 12.7% in Q4 compared to Q3, not helped by four less trading days in the most recent period. Only Workwear & Safetywear (+15.3%) and Plumbing Heating & Electrical (+9.0%) sold more, while Kitchens & Bathrooms (-3.7%) was one of the 10 categories which

were down. Like-for-like sales were 6.9% lower than in Q3. Month on month merchant sales in December were signiﬁcantly down compared to November 2021 (-33.0%), with ﬁve less trading days. All categories were down, including Kitchens & Bathrooms (-31.2%).

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NEWS & VIEWS

PEOPLE

Position filled Appointments and promotions across the industry

UFORM

for Yorkshire, Lincolnshire, and key accounts (pictured left). Reporting to group sales and marketing director, Wes McKenna, Daniel Winchester will be responsible for helping to lead the GB sales team and develop sales growth strategies. He has amassed over 30 years’ experience within the KBB industry through previous roles such as speciﬁcation sales director for Merlyn and regional sales manager for PWS. Reporting to Irish sales director Brian Dunne, Oliver

Phelan joins the Irish sales team. With over 20 years’ experience of sales team leadership. He will be responsible for overseeing the Irish sales team as well as helping to manage and develop key accounts. Sam Berridge joins the UK sales team having previously worked as a regional sales manager for Kohler Co. He later joined shower manufacturer Bristan showers and most recently, PWS where he held the position of senior area sales manager.

BSH

Kitchen door and accessories manufacturer Uform has made three appointments within its UK & Ireland sales teams to support the company’s future growth strategy. Daniel Winchester has joined the company in the new role of GB sales director (pictured right) and Oliver Phelan (pictured centre) has been appointed national sales manager for Ireland. Completing the trio, Sam Berridge is the newlyappointed area sales manager

OMEGA

British kitchen furniture manufacturer Omega has appointed Steve Hazlehurst as head of marketing. Although new to the kitchen sector, Hazlehurst has over 20 years’ experience in strategic and consumer-facing marketing, and brand positioning roles. He will focus on enhancing the brand’s experience by driving awareness and sell through with retail partners, and also contract.

UK manufacturer of kitchens, bedrooms and components BA has expanded its sales team with a trio of appointments. Charlotte Hall (pictured left) has been named area sales manager for Yorkshire and the North East of England. She has been working in the KBB sector for ﬁve years, with experience of selling appliances and worktops into kitchen retail showrooms. Hall has been joined by Gerrard Woods who has been

appointed area sales manager for the Republic of Ireland. He has two decades of experience specialising in B2B sales and brand development for businesses in the KBB industry, including 25 years as a sales business development manager. His previous roles include senior sales management positions at Tippo International, O&S Doors (ROI) and Collier Kitchen Supplies. Completing the line-up of area sales managers is Olivia

Parelai who is covering the North West of England and the Isle of Man. She brings a wealth of experience in CAD software and all aspects of kitchen design having worked in the KBB industry for the past ﬁve years, including time at a German manufacturer. She has worked with retailers, manufacturers, designers and, most recently, builders, developers and national merchants’ selling kitchens to trade customers on and offline.

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BSH UK has appointed Shaun English as channel director, retail division. Having spent 20 years in the appliance and kitchen industry, most recently English was independent retail director at BSH. Shaun English said: “The last two years have been a huge challenge for the industry, and as we enter the post-COVID era, the team and I look forward to working closely with our retail partners to ensure continued success in the years ahead.”

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YOUR THOUGHTS

NEWS & VIEWS

Sponsored by

Inbox... @kandbnews Kbb Birmingham 2022 preview (2) In part two, we complete our preview of the UK’s largest kitchen and bathroom trade exhibition – Kbb Birmingham @WeAreUnhooked A great @kbb_Birmingham preview from @kandbnews, featuring @HafeleUK and @LauraJaneClark. Find out more what we’ll all be up on Stand S70 at the show @kandbnews NEWS: Wodar hot water tap brand launches in UK Former director of Frontline Bathrooms Michael Sammon has launched the Wodar brand of “value for money” hot water taps into the UK. @garethj24403186 Good luck Michael, you will do very well here

Email us, write to us or contact us through any of our social media channels. Get involved, as we want to hear your views

Philippa Turrell The digital issue of Kitchens & Bathrooms News is now available online. Read about The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) inaugural conference, our interview with chief operating officer of Howdens Andy Witts on the value of apprentices to its business. PLUS we talk to MD of Davroc Chris Dodds about the launch of the Coalbrook brassware brand. All this AND we complete our preview of kbb Birmingham, check out the trend for marbleeffect worktops, investigate how increasing energy prices may play into the hands of induction sales, discover less is more in shower trays and shine a light on tunable illumination for bathrooms. It’s all here… kbb Birmingham Check out the digital edition of Kitchens & Bathrooms News, with an exclusive preview of our event, and much more!

Get in touch and contact the editor via email pturrell@hamerville.co.uk or through any of our social media channels:

@kandbnews

www.linkedin.com/company/kitchens-bathrooms-news

Kitchens & Bathrooms News How marble-effect decors have influenced worktop design, using any material and at all price points. Interior Design | Baruchi Studio Love this! Emily McCullagh Great feature! Thanks for including Brandt Design

@kandbnews Previously only available online, @londonbasincompany has now opened its first showroom at Chelsea Design Harbour in London. It features the company’s entire range of decorative basins @the.social.media.lady. Right. I now need six more bathrooms so I can have these! @ramsbath Splendid

@kandbnews Kitchen furniture | Natural selection Timber has come to the fore in contemporary kitchen furniture, as consumers seek the warmth, reassurance and authenticity of wood. @DesignBrandt “Timber has come to the fore in contemporary kitchen furniture, as many of us seek the warmth, reassurance and authenticity of wood” says @kandbnews. Find out our thoughts on how indoor/outdoor living is impacting #kitchendesign @kandbnews The March issue of Kitchens & Bathrooms News has landed. Ft @officialbikbbi inaugural conference, interview with COO of Howdens Trade Andy Witts about the value of apprentices to the business and part two of our Kbb Birmingham preview. @officialbikbbi Amazing coverage from @kandbnews

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HOT WATER TAPS

KITCHENS

Global warming The pandemic focused attention on convenience, health and hygiene of on-tap hot water, but protecting the planet will be the long-term driver of sales

Already a firm favourite with discerning clientele for premium projects, a broader church of consumers captive at home during lockdowns and spurred into home improvements had the time to discover hot water taps. Perhaps introduced to the concept by TV or social media advertising, consumers were educated on the benefits of instant hot water, providing hot drinks on tap and enhanced kitchen hygiene. That sales drive seems to have continued even after the lockdowns, as product manager at Blanco UK Ian Sanders states: “With certain channels, Blanco is finding that drink.hot products are installed between 75%-80% of new kitchen installations, which is a dramatic increase when compared to pre-COVID times.” And sales and marketing director for Franke UK Jo Sargeant agrees instant hot water taps is still one of the highest growth categories, so there is a lot of market for kitchen retailers to attack.

Broadening market With the growth of the instant hot water tap sector, there has been a raft of suppliers entering the market, offering a wider variety of price points. Managing director of Qettle Greg Rowe Jnr comments: “Boiling water taps used to be the preserve of higher-to-luxury end kitchens but thanks to clever design and new technology, that’s no longer the case. It’s now entirely possible for mid-market kitchens to include a 4-in-1 boiling water tap for under £500 – and that’s a product that dispenses ‘truly’ boiling water at 100°C not a ‘near boiling’, ‘kettle hot’ or ‘steaming hot water’ tap. As such, there has been a significant increase in the number of new kitchen sales that are specifying a boiling water tap as a matter of course.” With an influx of lower priced models kitchen retailers could be forgiven for thinking all prices will be driven down. Not necessarily. Managing director of Hotspot Titanium Nick Taylor explains: “There’s no shortage of cheap options but at Hotspot Titanium we’re finding that those

1. BLANCO

2. INSINKERATOR

Blanco has launched the drink.hot Evol-S Pro 4-in-1 in matt black which features a measuring dial to let the user dispense a precise amount of cold ﬁltered or boiling ﬁltered water. Watch the video at

Available in a choice of three spout styles, the 4N1 comes with a Neo tank that has recently been upgraded to reach a higher water temperature of up to 99°C. View all the technical details at

www.rdr.link/KAD009

www.rdr.link/KAD010

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KITCHENS

HOT WATER TAPS

consumers who do research are prepared to pay more for brands with good reviews and good aftercare.” Jo Sargeant of Franke agrees, adding: “While there’s been a surge of new brands entering the market with lower-priced products, retailers are savvy enough to recognise that the price tag may not always reﬂect the quality, performance, security of supply and aftercare afforded by more established brands.”

Understanding specification Manufacturers have also worked hard to introduce added value at the higher end of the market, whether through electronic operation, addition of ﬁltered cold or sparkling water, and even built-in measuring devices for precise operation. But don’t forget the simple speciﬁcation of hot water delivery. Greg Rowe Jr explains: “In the mid-market, we’re seeing a lot of second and third time around buyers who’ve been early to adopt the convenience of boiling water on tap, but who have been disappointed in performance from taps that are ‘instant hot’, as opposed to boiling. It’s really worth looking into whether the tap delivers genuinely boiling water. Day in, day out, we speak to consumers who are disappointed their luxury coffee granules won’t dissolve. In this product category 5°C to 10°C can make a huge difference!”

Protecting planet Yet it’s not simply the convenience and safe delivery of instant hot water that promotes sales but a move towards benefitting the environment too. Marketing communications and customer service manager for Europe and Russia at InSinkErator Anne Kaarlela comments: “According to the Energy Saving Trust, 40% of households boil the kettle at least four times a day, with 75% admitting to boiling more water than they need, accounting for a significant amount of water and energy wasted each year.” And leader category UK for Lixil EMENA and Grohe UK Elina Enqvist-Twomey says a drive towards more environmentally sustainable living is moving up the agenda: “In recent years, we have seen many homeowners look to invest in hot water taps for a number of contributing factors such as sustainability, resource efficiency, convenience as well as a spacesaving solution. Societal awareness around consumption and our impact on the environment has led to many homeowners seeking to invest in fittings that support a more sustainable lifestyle.” In fact, industry experts believe long-term sales will be driven by the demand for more sustainable kitchen products. Managing director

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3. QETTLE Signature Classic is a 4-in-1 tap made from stainless steel with white lever handles and offered in a choice of colours. Read more at

www.rdr.link/KAD011

4. GROHE Grohe Red is now available with Magnesium+Zinc infused ﬁlters, allowing users to add additional minerals to their daily hot water intake and comes with a choice of two boilers. Read more at

www.rdr.link/KAD012 of Quooker Stephen Johnson concludes: “More than health and hygiene, consumers are increasingly looking for products that have great beneﬁts and do not harm the environment. Environmental factors are increasingly playing larger roles in purchasing decisions. Quooker’s green credentials and how it encourages more sustainable consumption are already, and will continue, to be a long-term factor that will support sales.”

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KITCHENS

COOKER HOODS

Silent partner

Sleek aesthetics, enhanced air quality and quiet operation are key for extractors in premium open-plan kitchen projects

At the premium end of the market, the change in cooker hood styling is indisputable with venting hobs now becoming a go-to specification, alongside the more ‘traditional’ decorative designs. Country manager of Novy UK Owain Harrison comments: “When Novy entered the UK five years’ ago, the company launched its first venting hob. Fast forward to 2022, where we now offer a range of different venting and vented downdraft induction hob models that represent almost 50% of our UK sales. This percentage looks set to increase further by 2023.” However, market product manager of Fisher & Paykel Jo Jackson adds: “As this product becomes more popular, it will become more affordable and widely available.” But venting hobs is only part of the story for premium extraction, as the technology behind the aesthetics is of equal importance in the living space of the kitchen.

Kitchen architecture A demand for cooker hoods to operate as seamlessly as their aesthetics appear has seen the development of technology such as condensation-free surfaces, as well as enhanced integral lighting. This sees the hood form a holistic part of the architecture, rather

1 than a separate appliance installed into the kitchen scheme. Product manager - taps and hoods at Franke UK Alison Booth explains how this has impacted on the company’s research and development. Addressing the issue of condensation exacerbated by the growth in induction hobs, she comments: “Anti-drip hoods that capture rising steam before it condenses on surfaces are growing in popularity. We are adding a new wall-mounted model to the range which is ideal for stopping any drips, condensation and unsightly moisture stains from

cooking, which can be especially problematic with induction hobs.” She adds there is also a greater emphasis on kitchen illumination, not only for practical task lighting but to create a mood. Priced at the premium end of the market, she suggests this helps retailers upsell. Booth adds: “Lighting is becoming increasingly important in kitchen design and cooker hood models with adjustable ambient lighting, that complements the wider kitchen scheme, tend to come with a higher price tag.”

Energy-efficient recirculation At the higher end of the market, as well as removing odours, steam and grease from the air is

1. NOVY The Phantom Frame recirculating hood boasts grease and carbon ﬁlters and two lighting options for task and ‘ghost-like’ ambient illumination. View the catalogue at www.rdr.link/KAD013

2. FISHER & PAYKEL Measuring 830mm, the Induction Hob with Integrated Ventilation CID834RDTB4 boasts nine fan speeds. View all the technical features at

www.rdr.link/KAD014

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3. FALMEC The Lumen NRS featuring the company’s Noise Reduction System is available as a wall-mounted or island-mounted unit measuring 900mm wide. It boasts LED strip lights. Read the technical details at

www.rdr.link/KAD015

4. FRANKE Franke is set to introduce the Maris 2gether hob extractor with an integrated extractor. It has four power levels, plus two intensive settings. Discover its cooker hood ranges at www.rdr.link/KAD016

Falmec introduced its Silence Noise Reduction System 10 years’ ago and, according to the company, it reduces sound by 86%. While Franke recently took the decision to redesign its motors for quieter operation, as Alison Booth adds: “Cooker hood models that are low noise are also driving sales, particularly with the open plan trend. Responding to consumer needs, we’ve recently undertaken a major development project to redesign the motors in many of our existing cooker hood models and new additions to the range, which will reduce the noise level by 5db for a more sociable kitchen environment.”

3 the demand for the extractor to become more of an air conditioner. In fact, Alison Booth of Franke UK says the company is set to launch a premium cooker hood with integral air conditioning: “Franke UK is expanding its cooker hoods offer with an augmented range from May with a multi-functional premium model incorporating Wi-Fi, voice activation, a touch screen computer, as well as an air conditioning unit.” Enhanced air quality in the home also provides some interesting challenges, as ducted models are more effective but yet less energy efficient. With a drive for more efficient homes, there has been a move towards recirculation models speciﬁcation, as managing director of Falmec UK Sean Drumm continues: “The recirculating units prevent the loss of warm air being vented out, so are becoming more popular as the importance of energy efficiency rises up the domestic agenda.” Owain Harrison of Novy agrees and also explains not every home can have a ducted hood: “Many kitchens in ﬂats and apartments have no access to extract to the outside, and with more energy-efficient and eco homes being built, such as Passivehaus projects, we are seeing a rise in demand for pure recirculation hood models.”

Silent partner Recirculation hoods also pose the additional issue that they can be noisier than their ducted counterparts. Again, it gives the kitchen retailer an opportunity to sell up to models with noise reduction. Owain Harrison explains: “This is where there is a difference between mid-priced hoods that will work in recirculation mode, but tend to be noisier than extraction versions, and a dedicated recirculation model from a premium brand, like Novy, where the appliance is developed to ensure that sound levels remain low.”

Running costs An equally invisible factor affecting extraction sales are the running costs of the appliances, with Sean Drumm of Falmec highlighting a cheaper model could see consumers buying twice. He states: “Inexpensive hoods cost more to run as their fan motors and lighting are of the lowest quality. What’s more, they don’t last long so are a false economy in the long term. Selling up for extractors is vital in my opinion for all these reasons.” He concludes: “At the end of the day, customers want to remove any odour and grease from their homes, so they are demanding extractors that offer better airﬂow and cost savings, whilst being more energy efficient and quieter than ever before. Customers will pay more to ensure all these features are included.”

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KITCHENS

PRODUCT ROUND-UP

just out

1. RANGEMASTER

Appliance manufacturer Rangemaster has introduced its built-in ovens for 2022, with six models providing a broader selection at a range of price points. Adding to the company’s premium Eclipse range are two 69-litre models with 13 functions. Both ovens in the Eclipse range come in pure black glass with black stainless steel trim, with the ﬂagship model boasting a pyrolytic cleaning feature. In addition, priced lower than the Eclipse range are two touch-control ovens with LED panels, with 13 functions plus pyrolytic function. View all the ovens at www.rdr.link/KAD017

2 2. PRONORM German kitchen brand Pronorm has reﬂected the trend for black kitchens with its Hemlock Lava textured woodgrain door, shown here with matt lacquer Carmine Red. Hemlock Lava is an inky black textured wood decor in Price Group 1, while matt lacquer Carmine Red is Price Group 4. The ﬁnishes are combined here on the X-Line handleless and Proline kitchen furniture ranges and are available across the entire Pronorm portfolio. Download the brochure at www.rdr.link/KAD018

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3. AMTIC0 LVT ﬂooring manufacturer Amtico has launched its ﬁrst collaboration with Europe’s largest conservation charity, the National Trust. Inspired by historic designs and patterns found at National Trust properties, the collection has been created to bring the grandeur and heritage of the past into homes. Amtico Décor x National Trust boasts three designs: Victorian Star Small, Victorian Star Large and Octagon Key and all come complete with a lifetime warranty. Watch the video at www.rdr.link/KAD019

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4. TEKA Kitchen appliance, sink and tap manufacturer Teka has introduced FlexLinea, which is available through distributor PJH. The contemporary-styled, stainless steel sink comes in two SofTexture PVD finishes of Polished Brass and Polished Titanium. It can be installed in a choice of three ways, allowing undermount, top mount or flush-mounted fittings to suit a variety of worktops. Colour-co-ordinating kitchen mixer taps are also available to match the sinks. Watch the video at www.rdr.link/KAD020

5. ASKO Following the Swedish brand’s return to the UK market, ASKO has now unveiled the Craft range of built-in ovens. With over 70 years’ heritage of designing and manufacturing premium appliances, the Craft range includes a steam combination single oven, 5-in-1 compact appliance and warming drawer. The built-in cooking appliances come in the choice of stainless steel or black steel and boast TFT colour display controls. Read all the technical details at www.rdr.link/KAD021

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BATHROOMS

SUITES

Suite dreams Why a cohesive look across bathrooms in the home doesn’t mean a lack of imagination in home design

The pandemic accelerated many interior design trends, as consumers forced to stay inside focused their attention on the home. It saw the creation of multi-functional spaces, and the private area of the bathroom was no exception. Taking an even greater role in being a transformative zone, the bathroom has become even more of a space to relax and live in. Sales and marketing director at RAK Ceramics UK Ben Bryden comments: “Comfort is certainly a priority in the master bathroom right now and these are being designed as an extension of our living spaces.”

Cohesive appearance

1 1. ROCA

2. LAUFEN

Roca has introduced Ona, created for the midmarket of the brand, and described as “democratic design”. See the technical features and view the video at www.rdr.link/KAD022

Previewed at Kbb Birmingham, the Lua collection, is made from conventional ceramic to position it at a lower price in Laufen brand. View the range at

www.rdr.link/KAD023

With such a focus on the bathroom being designed as a holistic part of the home, it has also meant a cohesive look for these spaces, with the aesthetics carried through from master, through to ensuite and even cloakroom. Group digital marketing manager at Bathroom Brands Rebecca Maher explains how this has inﬂuenced bathroom styling: “As a consequence, brands are now having to think a little more holistically when designing products.” Head of marketing at Roca UK & Ireland David Bromell describes it as a “total bathroom solution” with the consistency of supplier and design providing a cohesive look across the home. In fact, Ideal Standard has recently introduced Singular, a service focused on visual continuity by encouraging designers to use one supplier by having one point of contact across ceramics, furniture, bathing, showering and accessories. Joint CEO of Ideal Standard Jan Peter Tewes adds: “Whether it’s a small project or 100 bathrooms, our practical advice, bespoke design service and highly experienced team ensures we can support every project, creating harmony with the visual continuity of our product ranges. It’s not only a faster and easier way to make decisions, but a more efficient way for customers to get the solution they need on time and on budget.”

Democratic design This efficiency has been carried through to the value engineering of bathrooms, with manufacturers seemingly focused on creating suites with “attractive” or “well-positioned” price points. Duravit recently introduced its Duravit One Collection at an entry-level for the brand. While, the Lua bathroom suite by Laufen, has been made from conventional ceramic rather than its premium SaphirKeramik to position it at lower price segment of the brand. In addition, Roca introduced the Ona brand, described as “democratic design”.

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Commercial personalisation However, that doesn’t mean there is a one-size ﬁts all approach to bathroom design. Far from it. Ben Bryden of RAK Ceramics points out: “There is a much greater choice available in today’s market, be that in terms of size and shape, materials or colour. This has led to consumers becoming a lot more adventurous and willing to put their stamp on this most personal of spaces.” It has seen manufacturers offer a wider choice to designers in a collection to help personalise schemes but within commercial parameters. Of course, technology is also beginning to play its role in personalisation, while adding value through enhanced health and hygiene. Think rimless WCs, antibacterial surfaces and touch-free ﬂushes, while Roca has sought to further open the market for bathroom planning with The Gap D-Trit WC with built-in macerator. Ben Bryden concludes: “Hygiene and ease of cleaning have always been a factor in bathroom design and a consumer’s choice of products, but this has certainly been highlighted further as a result of the pandemic. Features such as antibacterial surfaces and sensor-controlled touchless technology are likely to have much more selling power now as a result and we are certainly already seeing demand for these.”

3. DURAVIT

4. IDEAL STANDARD

Created for the entry-level segment, Duravit No.1 bathroom collection is for those on a budget. It has been created to suit the ﬁrst-time bathroom buyer through to hotel and project sectors. View the complete bathroom range at www.rdr.link/KAD024

Silk Black ceramics can be speciﬁed as part of Ideal Standard’s Singular service focused on visual continuity by encouraging designers to use one supplier and with one point of contact. Read more at www.rdr.link/KAD025

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BATHROOMS

PRODUCT ROUND-UP

1. GROHE

just out

Bathroom brand Grohe has introduced the Rainshower Aqua Body sprays to its premium portfolio, to create an at-home spa. Controlled via a pop-up design, when the water is activated, users can switch between Active and Rain jets by turning them. When the water is turned off, the body sprays pull back and blend into the shower surround, resulting in a minimalist design and optimised space in the shower. Discover the ﬁnishes at www.rdr.link/KAD026

2 3

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2. GLASS DESIGNS

3. BC DESIGNS

As part of its Cristallo de’ Medici Collection, Italian bathroom manufacturer Glass Design has introduced Astro, Volta, Vole Sole and Vole Giotto basins. All the countertop washbasins are crafted from mouth blown and stone bevelled lead crystal. Inspired by “luminous bodies of the universe”, Astro and Volta washbasins (pictured) are embellished with gold. Read more at www.rdr.link/KAD027

British bath manufacturer BC Designs has strengthened its product offering to retailers with the launch of the Brass Boat Bath. It is available in two sizes, 1500mm and 1700mm, and comes in polished and unlacquered finishes. For the first time, BC Designs will also be offering a paint service on the Brass Bath, including colour matching service. Download the specification at www.rdr.link/KAD028

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5. ROPER RHODES Bathroom manufacturer Roper Rhodes has expanded its portfolio for 2022, spanning furniture and ﬁttings. Adding to its furniture offer are vanity designs, each is available in a range of ﬁnishes, including Juniper Green and Powder Grey, as well as Brass, Matte Black and Bronze handle options for new and existing ranges. In addition, this year also sees the introduction of mirrors and cabinets, notably the Loop vanity mirror and co-ordinating wall mirrors. Read all about the new introductions at www.rdr.link/KAD030

4. KUDOS Shower surround specialist Kudos has expanded its collection of Pinnacle8 luxury, semi-frameless enclosures. The manufacturer is now offering a 1000mm quadrant and four new offset quadrants (900x800mm, 1000x800mm, 1000x900mm and 1200x800mm). In addition, Kudos is providing two additional door sizes to its hinged range, 1100mm and 1300mm, for use in either corner or recess installations. Discover the range at www.rdr.link/KAD029

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NECESSITIES

STORAGE

Inside story Taking interior design from the macro to the micro level, ensures kitchens are not only functional but enhance wellbeing too There’s very little debate required about the need for adequate and well-positioned storage in a kitchen. It not only makes a space function better for the user but on an emotional level, it brings a sense of order and satisfaction. National sales manager for Pronorm Richard Turner comments: “Instagram feeds continue to be ﬁlled with well curated kitchen cupboards and decorative labelling schemes have become a thing, all of which fuels the understanding and desire for stylishly organised storage offered by tall larders, mid-height units and wide, deep pan drawers.”

Inside out Interestingly, however, Hafele UK recently conducted a consumer survey which found a third of consumers said they didn’t have enough storage. Taking a positive view, head of UK operations at Rotpunkt Matt Phillips believes internal capacity is going to take as much prominence in design as external aesthetics. He comments: “Working from the inside out is set to become increasingly important as designers become ever more creative with space planning and layouts to ensure that every element from pet food, provisions, recycling to cleaning materials have a dedicated and easy-toreach storage space.”

Personalised interiors The increased focus on the internal organisation of drawers, mid-height and larder units, has seen greater personalisation of the space. It’s not simply about the positioning of drawer dividers but the increased use of technology inside the units, such as integrated electrics from lighting through to charging points and even lockable storage. It has even seen a choice of drawer sides in a variety of materials and decors. Matt Phillips of Rotpunkt points out: “This is why we created our ZX 1400 Zircon drawers and pan drawers which are a system of drawers and pullouts with 140mm glass or oak side panels. We have developed electric door opening systems and ‘push to open’ concepts for added convenience in busy spaces, which have been well received and are now included in our portfolio, as standard.”

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2 1. HIETTICH The AvanTech You larder can be personalised with lighting, and a choice of proﬁle and cape ﬁnishes. Watch the video at

www.rdr.link/KAD031

2. PRONORM The Planero storage system has been designed for either a slimline 300mm or 600mm tall unit (shown). Shelves can hold a maximum weight of 140kg. View all drawer options and pullouts at

www.rdr.link/KAD032

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3 3. DAVAL Langham features Daval’s contemporary larder stainless steel drawers with glass front and side elements. The stainless steel is ﬁnished with an antiﬁngerprint treatment. Find out more at www.rdr.link/KAD033

Marketing manager of Hettich UK Colin Patterson explains personalising internal space allows kitchen retailers to differentiate their schemes, commenting: “Two specific strategies from Hettich in line with these trends are integrated lighting and profiles/capes for drawer sides. The Hettich AvanTech YOU drawer system offers the option of integrated lighting. The triangular lighting profile can be fitted either to illuminate the inside of open drawers or to direct light outwards.” He continues: “Sticking closely to the individualisation theme are Hettich’s profiles and capes. Profiles cover the top profile of the drawer side, while capes cover both the top and outer side.” He points out Hettich offers a selection of finishes but manufacturers can be creative to use vinyl wraps to complement cabinet designs, or add focus such as football logos.

External aesthetics Interestingly, the personalisation of inner space can inﬂuence the external design of the kitchen too, as Richard Turner of Pronorm states: “The other great advantage of well-planned storage is that a kitchen no longer needs to be full of wall cupboards. A bank of tall larders can free up a wall for a cool shelf or piece of artwork, allowing the kitchen to be less ‘kitcheny’, more relaxed and integrated into an open plan environment.” Folding doors can also be used for room dividers or even concealing a kitchen. Paying more attention to internals and externals, designers can prevent the three bugbears of badly-designed storage, limited space and poor layout, as revealed in Hafele UK’s consumer survey.

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BUSINESS

PROFILE

Secret service

Managing director of Lucabella Brands Jonathan Bull reveals all about the industry’s best kept secret and its plans to serve bathroom retailers through distribution

There’s very few brands that can truly lay claim to being the “industry’s best kept secret”, yet Lucabella Brands is exactly that. It has been founded by entrepreneur Jonathan Bull, who has more than 18 years’ experience sourcing and manufacturing bathroom and plumbing products from the UK, Far East and Europe. Bull explains until now his business has been under the radar, “improving supply chains” with Lucabella Sourcing, but he is now actively selling and promoting his own brands through bathroom distribution.

Brand stable Lucabella Brands already owns Trisen brassware and Halite bath panels, which have a combined turnover of circa £3.5million. But managing director of Lucabella Brands Jonathan Bull has ambitious growth plans for his business, having recently introduced Veloce shower trays,

1 Elementa freestanding baths and Tristan Alexander furniture to the UK market. He has a goal of owning 10 bathroom brands by 2025, with a combined turnover of £25million. All three brands of Elementa, Veloce and Tristan Alexander have a focus of providing an affordable trade up for consumers but with the advantage of next-day delivery from distribution. Bull explains: “Bathrooms are much more fashionable than they used to be. Trends are

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2 changing rapidly and I think people are making more statements in the bathroom. The beneﬁt of our model is our products are available exclusively through distribution, which allow design-led products to be delivered next day. That’s the difference.”

Product choices There are four freestanding acrylic models in the Elementa bath range, which include metallic and

1. VELOCE TRAYS The Veloce stone-effect shower trays come in square, rectangular and quadrant in grey, black and white ﬁnishes with a choice of grid

2. MANAGING DIRECTOR Entrepreneur Jonathan Bull has more than 18 years’ experience sourcing and manufacturing bathroom and plumbing products from the UK, Far East and Europe

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3. TRISTAN ALEXANDER

Completing the line-up is the Tristan Alexander furniture range, with vanities measuring from 500mm wide up to a 1500mm washstand

4. ELEMENTA BATHS There are four freestanding acrylic models in the Elementa bath range, which includes metallics and a marble effect in a choice of sizes

marble effects and in a choice of sizes. Bull explains his product choices stating a thousand freestanding baths are sold in the UK each month in Copper, Gold and Silver finishes, however the Carrara marble-effect model has been the biggest seller for displays. Retailing around £2,000, Bull says they are “about £1,000 more competitive where the rest of the market sits.” The Veloce stone-effect shower trays come in square, rectangular and quadrant in grey, black and white finishes with a choice of grid. Measuring 36mm high, for a point of difference to the ‘traditional’ 40mm low level trays. Bull comments: “We know there’s lots of slate-effect shower trays in the market and we know there’s lots of different price points. I wanted to come up with a product that was an upgrade from a white tray but not twice the price. The retail price on a 1200 x 800 is £359, so it’s attainable to the everyday person.” Completing the line-up is the Tristan Alexander furniture range, with vanities measuring from 500mm wide up to a 1500mm washstand. The bespoke furniture, supplied with McAlpine shallow traps so it doesn’t require drawer cut-outs, is made in the UK. Lucabella Manufacturing, which owns manufacturing equipment around the globe, has recently invested £500,000 in a UK factory which is producing the furniture collection. Although sourcing from all over the world Bull is a proponent of UK manufacturing and said it enables agility and flex: “We wanted the

control because bathroom vanities are so popular now and changing so quickly. There is a really wide spectrum of popular colours for doors and ﬁnishes for handles. Gone are the days of gloss white and matt grey satisfying 90% of consumer demand. We need to have that ability to be more agile. You don’t get that in the Far East. You don’t even get that in Eastern Europe.” All the furniture is supplied rigid, available in stock in three colours, with a four to ﬁve week lead time on the rest of the palette, with Bull stating prices are around 30-40% below competitor brands for similar quality.

Price positioning Jonathan Bull explains his decision behind the price positioning of the brands, which he says hails from a manufacturing, rather than a marketing background: “Having spent the last 18 years creating bathroom products across multiple product categories, I wanted to use that knowledge to produce brands which would ﬁll voids in the market where I believe there is consumer demand. Our Halite waterproof panel is

the best example of this and now we sell around 7,000 units per month. All Lucabella brands’ products whether aimed at the boutique or the plumbers’ merchant have two shared goals. The ﬁrst being the best value for money based on product quality, the second is a question I have asked myself during all my time manufacturing, would I be happy to ﬁt this in my bathroom?”

Expanding distribution The trio of premium, yet competitively priced retail brands are currently sold through Robert Lee, which has made an investment of around £400,000-£500,0000 in stock, exclaims Bull. But he explains Lucabella Brands is already seeking to expand the distribution network: “We’ve got a great relationship with Robert Lee but I believe brands only become brands when you have multiple places to buy them and you have multiple sales people on the road. We have now reached agreement with two large, well-established distributors to take on multiple Lucabella Brands throughout the year. We are also increasing our sales force with three external sales positions in Lucabella currently being appointed.” And Bull has plans to further expand his distribution brands with the soft launch of further brands in Summer, again starting through Robert Lee but with plans to broaden the distribution network. Bull explains: “One is Weston, a range of furniture which is positioned at a more volume price point and the other is a brassware range which will sit above Trisen and be aspirational with more colours and options, such as wall-mounted models in every range.” Certainly Lucabella Brands is now out in the open, so it’ll be interesting to see the next reveal from the company. Read more about the brands at

www.rdr.link/KAD034

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BUSINESS

SME ADVICE

Company matters

Offering support for independent kitchen and bathroom firms because your business is our business way, I had a limited selection of unique handmade products to adorn the showroom, the supplier had a chance of selling their products, and I received extra footfall from the suppliers telling customers their goods were available from my showroom.

MARKETING 6 low-cost marketing ideas When I worked for large, national KBB companies, all marketing was arranged centrally. From a national radio campaign to daily adverts in the newspapers, coverage for the company was out there. But what about when something a bit more local was needed? We didn’t have a branch marketing budget and even if we did, most ideas took six weeks to get approved, by which time, the moment had either passed or we had moved on to something else. So, this meant I not only had to come up with a set of initiatives that were corporate, but cheap. Here I’m going to share six easy and lowcost marketing ideas for retail.

1. Corporate discounts I would place posters on staff notice boards in bigger companies, offering a 10% discount for all staff. It could be the local supermarket, restaurant, or a “Blue Light Special” inside hospitals and police stations.

2. Portfolio folder I once created a feedback form, with the top section showing the customer’s surname, the range they chose and some other very basic information. The second section was for the customers to write down everything that went well with the project and what they liked. The third section was for the customer to suggest any improvements or write down what didn’t go so well. I would then cut off the bottom section and use them for improving my service. The rest, I would place into a folder that also had photographs or previous work and leave it in the showroom for other customers to peruse.

3. Artisan products Instead of buying the same old boring trinkets from Ikea, I would approach local artisan suppliers to place their products in my showroom. That

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4. Local sports When I asked customers how my showroom could be improved, one of the main comments was that it didn’t feel very “local.” I would then get a signed shirt from the local football or rugby club and hang it in a frame in the showroom. I usually had to provide some sort of sponsorship in return. Not only did it help with the showroom’s community feel, it also created a great talking point.

5. Car valet When you are booking in the customer’s in-store presentation, tell them you will also get their car valeted while the appointment takes place. I found this ensured every customer turned up, stayed a full two hours, and generally purchased at the end. I also had an arrangement with the local mobile car valeter to keep the price down

6. Labels. Labels, Labels Do you give out brochures, price lists, flyers, supplier catalogues, product spec sheets, finance pamphlets, information sheets? EVERYTHING should have a label on it. It should include your company name, telephone number, website, email address and social media. EXPERT: Paul Da Silva COMPANY: Paul Da Silva Associates BACKGROUND: Paul Da Silva has experience in sales, marketing and management across the merchant and DIY sector. He has worked with the Travis Perkins Group, Howdens Joinery, Magnet, MFI and B&Q. He also worked with German manufacturer RWK kitchens, promoting its brand in the UK to independent retailers. CONTACT: www.rdr.link/KAD035

SALES Building trust with clients Arguably one of the most key ingredients to any working relationship is trust. Clients are investing their time, money, and home into your hands, so feeling confident in your ability to deliver the outcome they’re dreaming of is vital to you both working together successfully and achieving the best possible outcome. Leading home renovation and design platform, Houzz.co.uk, shares five tips from its community of professionals to help you strengthen the bond with your clients.

Communicate professionally Timely and efficient communication is a must to ensure both parties are on the same page, plus open communication channels give your client an opportunity to ask questions about the process and voice their needs. Giving your clients this space will show that you genuinely care about their concerns as well as their goals for the project. As the world becomes increasingly digital, homeowners expect an elevated level of customer service. With marketing and business management software Houzz Pro, you’re able to share a dashboard with clients meaning they can access the full communication history, read daily logs and follow along with the shared project timeline, at their own convenience.

Be transparent Transparency has always been an important part of building trust in relationships, but when large sums of money are involved, it’s even more vital. Talking about budgets with clients can sometimes be challenging, but it’s important to discuss this early on and be upfront about all costs involved. With professional-looking financial documents easily created within Houzz Pro, both parties know exactly what to expect, plus the financial clarity that comes from clear estimates and invoices greatly enhances the homeowners’ experience. Your client will appreciate the effort you put into offering a simple and easy-to-understand financial picture of the project.

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Set proper expectations Delivering on what you promise will be vital to a satisfactory outcome for the project and a happy client at the end of it, but to be able to do this you must set clear expectations from the outset. Professionals on Houzz advise being honest with a client if you think their budget or timeline expectations are unrealistic, if you’re unclear from the start this can cause upset later on down the line. By providing detailed estimates which show exactly where money is being spent and an up-to-date project timeline, homeowners will better understand the process.

Respect each other’s time Being available for your clients shows them you value them, but it doesn’t mean you are expected to drop everything the moment they reach out to you. You and your client are both busy, so being respectful of each other’s time will go a long way to building a trusting relationship. On your side, this means not cancelling or rescheduling last minute, keeping to the allotted time for meetings or calls and ensuring all contractors get to the project on time each day. To let your client know when you are available, share the personalised booking link within Houzz Pro. When connected to your calendar, this will show the homeowner your availability, and make it easy to book a time to speak. You will also both receive an event on your calendars, and it’s easy for either party to reschedule.

Surpass their expectations Developing a reputation as a professional who always delivers exceptional customer service and results is one of the best ways to build strong relationships with clients. This doesn’t mean overselling your services or promising unrealistic results but instead setting clear and achievable expectations which you are able to deliver efficiently. Going above and beyond their expectations, being proactive and adding extra value to the service you are providing will solidify your integrity and commitment to the project. EXPERT: Andrew Small COMPANY: Houzz BACKGROUND: Andrew Small is managing director of Houzz and is currently building out the community and sales teams around the world. He previously held an exec leadership role at luxury home rental onefinestay, with responsibility for UK operations. CONTACT: www.rdr.link/KAD036

RECRUITMENT Brand to attract employees Branding is a whole different ball game when it comes to attracting and retaining the best talent for your company, so pin back your ears as I give it to you straight… Essentially, employer branding is all about making it clear what your business and your people stand for, what they deliver and how they are relevant today. It’s about the whole experience you offer as a workplace and a lifestyle. There’s a thumbprint of your company in every aspect of your business from delivering a product to invoicing – so think about what you want to be known for.

Share your mission Once you’ve nailed your mission, you need to share it and keep sharing it so that it is something that everyone you work with buys into. Giving your current employers something to grow towards and be part of is vital to beat boredom, burnout and itchy feet. I always say if you run a business you work for your clients, your team and your future. So, stick your neck out, be bold and remember that a strong employer brand can lead to 28% reduction in staff turnover. Your team are your best ambassadors as word-of-mouth will travel quickly and you may end up with more applicants than you know what to do with! In the world of recruitment, there is much to talk around ‘developing your brand’ as a potential employee and working out what you want to be famous for so you can attract new opportunities.

Attract employees The more someone knows about your reputation, mission, culture and purpose the more likely they are to get good vibes and apply for a job. So don’t be the world’s best secret or think that mission statements aren’t necessary. You know what your specialism is so communicate that, whether you are the leading bathroom retailer in your area or have an award-winning kitchen design team. EXPERT: Peter Jones COMPANY: Foyne Jones BACKGROUND: Peter Jones is founder and managing director of Foyne Jones specialist recruitment agency for kbb retail, independent and national merchant and construction sales. He is also the host of podcast The Peter Jones Show, which covers recruitment and industry news, and features guests who are leaders in the industry. CONTACT: www.rdr.link/KAD037

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BUSINESS

PROMOTION

KI TCHENS &

BATHROOMS NEWS We produce exclusive videos, each week, on www.kandbnews.co.uk interviewing business leaders and young people entering the industry. They cover industry-wide issues, retail initiatives and design trends. Here are our latest, just in case you’ve missed them.

Set the bar high in design | Meet the young kitchen and bathroom professionals | The London Bath Co Senior designer at The London Bath Co Nasser Fahad talks about how his university course led him to the Kbb industry. He explains young designers must set their own bar for kitchen retail standards and treat the business they work for like it is their own. See what else he has to say about the industry www.rdr.link/KAD042

Kitchen retail challenges 2022, easing cashflow and installation issues | MHK | Marcel Crezee Managing director MHK-UK and export director of MHK Marcel Crezee talks about kitchen retail challenges 2022 and solutions. He explains how the European buying group is helping ease cashﬂow and installation pressures for UK retailers, offering centralised payment and scoping out own-brand ﬁtters. View the video at www.rdr.link/KAD043

From gel nails to appliance sales | Meet the young kitchen and bathroom professionals | AO Business Client executive Georgia Soden talks about how she changed careers from being a beauty apprentice to selling kitchen appliances at trade supplier AO Business. She describes her journey to her current role and offers her advice for young people entering the industry. Watch her talk enthusiastically about business-to-business appliance sales www.rdr.link/KAD044

3 Top tips for new designers by award-winning kitchen and bathroom profesionals | Kbsa Designer Award winners 2022 Award winning kitchen and bathroom designers offer their top tips for budding, new and novice designers. We talk to Matthew Grantham of Kreativ Kitchens, Stuart Hendry of Kutchenhaus Stamford and Charlotte Jewkes of KC Design House about the skills designers need and the advice they would offer their younger selves, new and novice designers. View their valuable insights at www.rdr.link/KAD045

32 APRIL K&BNEWS www.kandbnews.co.uk

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LAST WORD

NEWS & VIEWS

Badly-designed kitchens can affect well-being Häfele UK has carried out in-depth research into the impact of kitchens on consumer wellbeing as part of its Functional Spaces: Kitchens for Living campaign. Head of marketing at Häfele UK Natalie Davenport reveals some of its findings

The past two years have created a seismic shift in how we use our homes and critically, how our homes impact us. To help our customers fully understand the impact of these changes, but also, how the design, layout and usability of a kitchen can affect our quality of life, we have recently completed a research project with 2,009 homeowners to ﬁnd out more. While it won’t surprise you that nearly all homeowners (91%) use their kitchens for cooking, our ﬁndings show that millions of homeowners are using the space for other purposes. An estimated 4.55 million homeowners (26%) use their kitchens for socialising and entertaining, 2.8 million (16%) use the room to relax in, and 1.9 million people (11%) use it as a playroom or homework area for children. The data shows 1.75 million homeowners (10%) use the kitchen as a makeshift office when working from home and 700,000 homeowners (4%) even exercise in their kitchens.

Changing functions This need for versatility now translates into buying behaviour, with 15% saying they wanted

to be able to change the function of the room, for example by closing off areas to hide mess or change the use of the space, when choosing a new kitchen. On top of this, 13% said they wanted to be able to change the mood of their kitchen, for example using lighting to create different atmospheres when cooking, working, entertaining or relaxing. But while kitchens could be designed to have a positive impact, this currently isn’t a reality for many. As part of the research, one in ﬁve people revealed they don’t like their current kitchen. More than 85% said their kitchen impacts their emotional and mental health, while two thirds said if their biggest issue was ﬁxed in the kitchen, it would improve their quality of life. In terms of these issues, badly designed storage, limited space and poor layout are the top three kitchen bugbears in the UK.

Badly-designed storage When it comes to storage, 32% of homeowners said they didn’t have enough; 17% said their storage is located too high for them to reach, a further 17% said that they ﬁnd it difficult to access items in corner cupboards, while 13% said they

can’t store small appliances conveniently. Meanwhile, 27% of people said their kitchens are too small, with more than one in ﬁve saying their small kitchen leads to cluttered worktops. And when it comes to layout, one in seven say their kitchen is poorly designed, with one in 20 citing worktops that are too high and badly positioned cupboards as their main gripes.

Retail support The initial insights of our Functional Spaces: Kitchens for Living research is just the start of how we’ll be supporting our customers in evolving their offer to meet the changing needs of the consumer. Helping us translate the research into actionable advice, we’ve partnered with architect and designer Laura Jane Clark from BBC’s Your Home Made Perfect who is turning the statistics into practical ideas and insight on balancing function with budget and style. In the coming months, we will also be running a webinar for retailers to ﬁnd out more and releasing a white paper to share our ﬁndings in further detail. To get updates on the report, visit www.rdr.link/KAD038

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NEWS & VIEWS

MAKING HEADLINES

Top 3

NOBIA

website stories What has been driving Kitchens & Bathrooms News website traffic? Here are the three stories with the biggest hits in February on www.kandbnews.co.uk

Swedish furniture group Nobia reported UK sales continued to be volatile in Q4 and would place a “higher focus” on Magnet in 2022, although its Nordic market remained strong, in its year-end report 2021. In the final quarter, group net sales increased to SEK 3,509m (3,450), corresponding to organic sales growth of 0%. Its operating profit increased to SEK 238m, corresponding to an operating margin of 6.8%. Nobia reported in the Nordics, the company had full year growth of 10%, and the central European markets had 12% growth. In the UK, growth for the year was 6%. President and CEO of Nobia Jon Sintorn commented: “We will put higher focus on Magnet. To drive profitable growth with the brand we are further strengthening our organisation, upgrading our product portfolio and selective parts of our retail network, investing in marketing and improving product availability.” View the story at www.rdr.link/KAD040

BSH

HOWDENS Trade kitchen supplier Howdens has acquired UK supplier of premium kitchen worktops Sheridan Fabricators. The West Yorkshire-based company provides an end-to-end service to customers for the manufacture, fabrication, laser templating and installation of solid surface worktops. Established for 25-years, Sheridan Fabricators employs around 200 people at its manufacturing facility in Normanton, with managing director of Sheridan Fabricators John Blackburn remaining with the business. The acquisition will support Howdens’ trade-only model and expansion into the higher-priced kitchen segments. Read more at www.rdr.link/KAD039

BSH UK has recently announced Shaun English has been appointed as channel director, retail division. He succeeds Paul Tyler who left the company to take up the position of CEO of Euronics UK. Having spent 20 years in the appliance and kitchen industry, English has held a variety of positions at BSH and since 2014 has been independent retail director. Commenting on his new role, Shaun English said: “I’m excited to be taking on the channel director retail division position. The last two years have been a huge challenge for the industry, and as we enter the post-COVID era, the team and I look forward to working closely with our retail partners to ensure continued success in the years ahead.” See the story at www.rdr.link/KAD041

ADVERTISEMENT INDEX Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information. BIKBBI ......................................................................(inside back cover)

Hills Panel Products Limited ..................................................(page 27)

www.rdr.link/KAD100

www.rdr.link/KAD107

Blanco Limited ..............................................................(pages 14 & 15)

Mantaleda Bathroom Co Limited ..........................................(page 25)

www.rdr.link/KAD101

www.rdr.link/KAD108

Crown Products ..................................................................(back cover)

Pronorm ....................................................................................(page 21)

www.rdr.link/KAD103

www.rdr.link/KAD109

Cubico UK Ltd ............................................................................(page 23)

Reginox UK Limited ................................................................(page 11)

www.rdr.link/KAD104

www.rdr.link/KAD110

Falmec UK ..................................................................................(page 17)

TK Components Limited ........................................(inside front cover)

www.rdr.link/KAD105

www.rdr.link/KAD111

Hettich........................................................................................(page 12)

Utopia Bathroom Group Limited..............................................(page 4)

www.rdr.link/KAD106

www.rdr.link/KAD112

34 APRIL K&BNEWS www.kandbnews.co.uk

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