editorial content
Kitchens & Bathrooms News is an award-winning magazine written for professionals who specify and create these stylish and practical spaces. Produced in a design-led style, that directly connects with the creativity of the industry, the magazine not only informs and guides the readers to adopt best practices, but also fosters a community for small to medium-sized businesses. Kitchens & Bathrooms News blends product and design trends with expert views, industry news, business advice and personal development.
The magazine shines a light on the latest products on the market with a thorough understanding of materials, technologies and their impact on the planet. Kitchens & Bathrooms News also takes deep dives into market trends influencing sales, with first-person comments from industry experts, to help readers meet the needs of savvy consumers.
In addition, Kitchens & Bathrooms News provides benchmarks for its readers with case studies of suppliers and showrooms, who excel in their field. Views from established retail professionals, along with business advice on legal, financial, marketing, management and personal development, help small-to-medium enterprises in an ever-competitive marketplace.
On top of this, Kitchens & Bathrooms News provides its readers with the broadest knowledge of the industry, covering all the latest news. It addresses headline-grabbing issues with input from front-line kitchen and bathroom retailers enabling readers, who operate independent businesses, to feel part of a bigger industry.
Designed to be easy-to-navigate for dip in, dip out reading. Kitchens & Bathrooms News is written in a format that is accessible and easy to return to, for the time-pressured businessperson. It features colour-coded sections: News & Views, Kitchens, Bathrooms, Necessities (lighting, heating, wall and floor coverings) and Business, allowing readers to find exactly the information they need easily and quickly.
Put simply, Kitchens & Bathrooms News has been created to help kitchen and bathroom specialists, interior designers, architects, merchants and house builders run their business. It helps small companies in the kitchen and bathroom industry thrive.
media information 2023
BATHROOMS NEWS KITCHENS &
market coverage
Kitchens & Bathrooms News gives advertisers the opportunity to target key decision makers in the industry. Independently audited by the Audit Bureau of Circulation (ABC), it has a 100% controlled circulation of 11,714 kitchen and bathroom retailers, interior designers, architects, merchants and housebuilders. It means advertising spend in Kitchens & Bathrooms News is directed only to those who make purchasing decisions.
The circulation breakdown benefits from Hamerville Media Group's vast experience in niche circulation control. It is precisely structured to deliver a highly-focused target audience of key industry buyers, with the added strength of third party verification.
Influential and responsive, Kitchens & Bathrooms News readers keep abreast of product and trend information through editorial and advertising. It creates an inspiring and educational forum.
n Every issue of KBN is also available to read page by page online at www.kandbnews.co.uk
n KBN is also emailed out in digital format to around 10,000 kitchen and bathroom professionals, with an average read time of 5.41 minutes.
n Clickable and trackable links appear in all adverts and editorial.
media information 2023 BATHROOMS
NEWS KITCHENS &
Kitchen & Bathroom Specialists / Home Interior Specialists / Merchants 70.83% Others 0.16% House Builders / Home Improvement Builders 8.27% Interior Design Architects 20.13% Local Authority 0.61%
digital
dedicated features
As well as in-depth reporting of industry news and events through stories, pictorial-led articles and analysis, Kitchens & Bathrooms News delivers, in detail, key information needed by professionals in the field.
SUPPLIER PROFILE
Close-up of manufacturers, distributors and importers. Kitchens & Bathrooms News focuses on a company making waves in the market, highlighting what they offer readers.
COMPANY MATTERS
Offering support for small to medium enterprises (SMEs), Company Matters provides guidance on topics such as legal, marketing, financial and management issues plus personal development.
READER PROFILE
Focus on accomplished bathroom and kitchen showrooms. The go-to section for readers who want to learn from the best, as well as architects looking for a 'high street' supplier.
JUST OUT
What it says on the tin, Just Out is the latest products to market and features across kitchen, bathroom and necessities sections. It offers specifiers and designers a broad spectrum of products needed to create these rooms.
TREND FEATURES
Market and design trends for products across bathrooms, kitchens and necessities. It's a must-read for designers and specifiers wanting to explore existing sales and forecast future trends.
LAST WORD
Manufacturers, distributors and importers offer their opinions on the industry, with often challenging views. This is a soapbox article that can help drive real change in the business of designing and selling bathrooms and kitchens.
media information 2023 BATHROOMS NEWS KITCHENS
&
BATHROOMS NEWS
KITCHENS & features 2023
JANUARY
Kitchen trends 2023
Bathroom trends 2023
Wall covering trends 2023
Retail trends 2023
FEBRUARY
Bathroom suites
Kitchen furniture
Fridge freezers
Bathroom accessories
MARCH
Showering
Worktops
Ovens
Heating
APRIL
Bathroom furniture
Wine storage
Cladding ISH report 2023
MAY
Boiling water tap
Kitchen furniture
Laundry
Lighting
JUNE
Worktops
Showering
Cooker hoods
Mirrors/mirrored cabinets
JULY/AUGUST
Bathroom furniture
Kitchen sinks
Dishwashing
Heating
SEPTEMBER
Baths
Filtered water taps
Hobs
OCTOBER
Showering
Kitchen furniture
Sinks
Internal storage
NOVEMBER
Bathroom suites
Kitchen furniture
Cooker hoods
Lighting
DECEMBER
Showering
Worktops
Quiet appliances
Ventilation
media information 2023
KITCHENS & ad rates
SpacePer InsertionType (mm)Trim (mm)Bleed (mm)
DPS 4500400 x 260460 x 297466 x 303
Full Page2450260 x 200297 x 230303 x 236
1/2 Page DPS2450129 x 400146 x 460149 x 466
1/2 Page (H)1350129 x 200146 x 230149 x 236
1/2 Page (V)1350260 x 100297 x 110303 x 116
1/4 Page775129 x 96
1/4 Page (H)97570 x 20080 x 23083 x 236
1/4 Page (V)975260 x 50297 x 63303 x 66
COVER POSITIONS & HIGH PROFILE OPPORTUNITIES
Outside back: £3100; Inside front: £3000; Inside back £2800
Gatefolds, Bound inserts, Loose inserts and Specials: £POA
All adverts should be supplied as high res 300 dpi, CMYK pdfs, Tiffs or jpegs together with a colour proof.
MAGAZINE CONTACTS:
Editor, Philippa Turrell – pturrell@hamerville.co.uk
Advertisement Manager, Marcus Hooper – mhooper@hamerville.co.uk
Production Manager, Carol Padgett – carol@hamerville.co.uk
media information 2023 BATHROOMS NEWS
BATHROOMS NEWS KITCHENS & website
Kitchens & Bathrooms News provides a leading digital source of information for all active professionals in the industry at www.kandbnews.co.uk It gives access to all the latest news and product information, business advice and style trends. All the features are fully searchable and there is online-only content including video interviews
media information 2023
Visitor Stats: Average users per month 7,262 Average sessions per month 10,120 Average page views per month 15,328 Session duration 00:05:31 l All adverts to be supplied in jpeg or gif format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date Leaderboard 728 x 90px £550 / month Featured video £550 / month MPU Index 1 - 300 x 250px £650 / month MPU Inline - 300 x 250 px £650 / month Contact: Marcus Hooper, Advertising Manager mhooper@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk 01923 237799
BATHROOMS NEWS KITCHENS &
KBN Newsletter
The regular Kitchens & Bathrooms News email newsletter is sent out weekly to 10,000 active industry professionals. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:
Delivered to - 10,000
Rate - £500 per banner Spec - 600 x 120px
£700 per video Spec - 600 x 338px
Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please ensure relevant info is contained in first frame of the animation.
Sponsored Solus Newsletter
There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Delivered to - 10,000
Template Specification:
Up to 10 word heading
Up to 50 word intro
Up to 400 word main text
Lead Image 1 –480 x 315px
Images 2 and 3 - 225 x 225px
Image 4 – 480 x 225px
Company logo and contact details / URL Links
Subject line
Rate - £1,200
HTML Specification:
Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
media information 2023
Contact: Marcus Hooper, Advertising Manager mhooper@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk 01923 237799
email
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE
social media
By understanding the target audience, what they engage with and what social media platforms they use, Kitchens & Bathrooms News continues to expand and build up its engaged Instagram and Twitter following.
Twitter Followers
Instagram Followers
(Nov ‘22)
10,589
2,988
SPONSORED SOCIAL POSTS ARE AVAILABLE AT £250 EACH
They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Kitchens & Bathrooms News engages on all social media channels:
Specifications:
Sponsor to supply: Caption, social media handles, URL links and images
Images: Twitter – 1200px (w) x 675 px(h)
Caption: Twitter character limit of 280 – including tags, links and “#ad” that is added to post
media information 2023 BATHROOMS NEWS KITCHENS & Contact: Marcus Hooper, Advertising Manager mhooper@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk 01923 237799