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KI TCHENS &
BATHROOMS NEWS THE BUSINESS MAGAZINE FOR KITCHEN & BATHROOM PROFESSIONALS
NOVEMBER 2021
ACQUABELLA Q&A UK sales manager Roberto Heredia on exhibitions and solving stock shortages
SHOWER TRAYS Why slim depths, solid surface and a palette of colours are sales generators
SINKS AND TAPS How home baking is driving kitchen sink and mixer tap design news ■ expert views ■ company profiles ■ products ■ SME support www.kandbnews.co.uk
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NO 164 VOL 15 NOVEMBER 2021
BATHROOMS 37 Shower trays
contents
Slimmer models, solid surface and a palette of colours could make for more profitable shower tray sales
43 Just out Latest bathroom products
5 First word
37
Editor’s opinion
6 News Round-up of industry headlines
14 People Promotions and appointments
15 Talking shop Founder of Kbbsupport.com Toby Griffin controversially questions whether suppliers should restrict supply or raise prices to reduce demand and stock shortages
16 Inbox Reader feedback
52 Last word Founder of The Used Kitchen Company Looeeze Grossman explains how kbb retailers can make their business more environmentally conscious and profitable
NECESSITIES 46 Storage How to maximise the effectiveness of the kitchen, differentiate design and personalise space for consumers
KITCHENS
46
21 Sinks and taps How the home baking and meal kit movement has spurred the evolution of the humble sink and tap
29 Cooker hoods Why ceiling and pendant-style hoods are holding firm against the market for pop-up downdrafts and venting hobs.
33 Just out Latest kitchen products
BUSINESS 50 INTERVIEW UK sales manager of Acquabella Roberto Heredia about the value of exhibitions, stand designs and solving stock issues
52 COMPANY PROFILE
33
Activations manager Viktoria Lövberg and product launch manager Shane McKay on a valuable add-on product – EverydaySafe
54 Company matters SME advice covering marketing, financial and management issues, as well as personal development. www.kandbnews.co.uk K&BNEWS NOVEMBER
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FIRST WORD
NEWS & VIEWS
Young at heart The return of live trade exhibitions, Cersaie and Küchenmeile, have not only allowed retailers to see new products and network face-to-face but once again experience brands. It’s how a brand feels that propels it beyond merely materials and design, separating it from rival companies. It’s intangible, emotional and immeasurable, which is at the opposite end of the spectrum from digital technology and why brand experience is difficult to duplicate online. Brand experience is also how retailers can encourage consumers away from keyboard sales and back into the high street – particularly the younger demographic. Interestingly, the pandemic saw a new customer base open up for independent kitchen and bathroom retailers. In a recent home renovation survey, Houzz reported the traditional customer base for independent retailers Gen X (40-54) may have included the top 10% spend on renovation projects of £120,000 but it was the Millennial market (ages 25-39) which surpassed the spending of older generations. It jumped 70% in 2020 to an average spend of £17,000. So it begs the question are independent retailers ready to target this new and hungry market? Brands such as Samsung haven’t been shy to admit they were homing in on the millennial consumer with its trend-conscious Bespoke refrigerator. Most recently, however, new retail destination Situ Live, has also set its sights firmly on this demographic. Its language is emotive, “a
playhouse of brands” in a “venue”, not a showroom or store. It is focused on providing experiences with a timetable of changing events and employs story tellers rather than sales consultants. Interestingly, it includes the convenience of online shopping with QR codes directing consumers to buy high-ticket items direct from manufacturers, with its business model to charge suppliers for taking display space. See the story online at www.kandbnews.co.uk Could this disruptive retail model be the future of the high street and, ultimately, the basis of independent kitchen and bathroom showroom design? Of course, kitchen and bathroom retailing is not about selling boxed items. It’s a consultative sale which forms an integral part of a home’s architecture. But could the industry take learnings from creating instore ‘theatre’ and provide its own retail entertainment? Could there be greater partnerships between manufacturers and retailers to deliver an in-store experience? It may sound fanciful to consider future sales when the retail focus is on satisfying existing customers during the current stock shortages. But for a healthy industry and businesses, perhaps we should all consider the road ahead.
KBN LIKES ✔ …the market is buoyant for home improvements and that kitchens have proved to be the most popular project, according to the recent Houzz & Home Survey.
KBN DISLIKES ✖ …to hear about the passing of key industry figures and extends our condolences to their family and friends.
KBN WANTS ! …to congratulate Wren for bringing new talent into the industry, hiring 100 apprentices this year, with a further 100 planned for 2020. These could be the independent specialists of the future – welcome!
Philippa Turrell Editor Email your views on this subject, or any other, to pturrell@hamerville.co.uk To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk Editor Philippa Turrell e: pturrell@hamerville.co.uk Designer Donna Booth
Group Advertisement Manager Craig Jowsey e: craig@hamerville.co.uk
Group Production Manager Carol Padgett e: carol@hamerville.co.uk
Advertisement Manager Marcus Hooper e: mhooper@hamerville.co.uk
Printer Walstead Roche
TRADE JOURNALIST/ EDITOR MAGAZINE OF THE YEAR 2014
HOME IMPROVEMENT JOURNALIST OF THE YEAR 2014
To receive your regular subscription copy of K&B NEWS contact: 01923 237799 UK: 1 year: £30 post paid Europe and overseas: 1 year: £50 post paid Airmail: 1 year: £65 post paid Editorial & Sales Enquiries Tel (01923) 237799 KITCHENS & BATHROOMS NEWS Hamerville Media Group, Regal House, Regal Way, Watford, Herts, WD24 4YF
ABC total average net circulation 12,573 (for the 11 issues distributed between January to December 2020)
© 2021 KITCHENS & BATHROOMS NEWS accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.
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NEWS & VIEWS
MAKING HEADLINES
Kitchens were the most popular projects among renovating homeowners
IN BRIEF ■ Cumbrian shower products manufacturer Kudos has opened a 60,000 sq ft warehouse in Sandbach, Cheshire, to house its finished goods stock in a more central location, for efficient UK delivery. The move was part of a larger £650,000 investment, creating space at its Cumbrian factory for increased production, and logistics and marketing staff. The warehouse houses a 2,500 sq ft showroom and training facility, where the latest product collections are on display. Read more at www.rdr.link/KF001 ■ Laminate surfacing manufacturer TopForm has joined the ArtiCAD Supplier Partnership Programme, which supports the production of supplier-specific graphics catalogues and joint marketing activities. The full range of TopForm products is now available as a graphics catalogue, available to users of the ArtiCAD-Pro software. The ranges cover Urban Stone, Wood, Italian Marble and Quartz & Terrazzo, as well as 18 decors launched at the beginning of the year. Read the full story at www.rdr.link/KF002
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Home renovation spend up 36% in 2020 Home renovation spend has grown 36% in the last year to an average of £15,000, according to the 2021 Houzz & Home survey, with kitchens the most popular projects. The survey of more than 3,000 UK respondents found higher budget projects (with the top 10% of project spend) reached £100,000 or more in 2020. Kitchen projects were the most popular investment among renovating homeowners and jumped 15% to £11,500 in 2020, compared with £10,000 in 2019. Two-thirds of homeowners made major changes to their kitchens, such as changing the layout of the kitchen and upgrading plumbing, electrical or heating. In fact, the average renovation spend among Millennials (ages 2539) jumped 70% in 2020 compared
with 2019 (£17,000 versus £10,000), surpassing older generations who historically reflected higher spend. Gen Xers (ages 40-54) and Baby Boomers (ages 55-74) followed in average renovation spend (£15,000 and £14,000, respectively). That said, the top 10% project
spend for Gen Xers surpassed Millennials (£120,000 versus £106,400). The study also found that the busy renovation market will continue through 2021, with 51% of homeowners planning to renovate this year, up 5% since 2019 (46%).
First show space for manfacturer
Westin opens London showroom
Appliance manufacturer Westin Cooker Hoods officially opened its London show space within Halcyon Interiors on Wigmore Street, at the kitchen retailer’s 40th anniversary. Westin London features working models of its most popular cooker
hood models alongside examples of handmade, bespoke statement hoods in custom finishes. Brand manager at Westin James Rayner said: “We are really proud to not only be able to announce our first show space, but to be associated with a long-established, like-minded company in Halcyon Interiors, who we have dealt with for many years.
“When the opportunity arose to display our cooker hoods in a prominent Wigmore Street location, the decision was a very easy one to make.” Westin London will become a hub in the south of the UK for client meetings and events along with product training and demonstrations, ahead of a planned future northern hub.
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Company will recruit further 100 apprentices in 2022
Wren Kitchens seeks 100 apprentices Manufacturer and retailer Wren Kitchens has ramped up its recruitment initiative and is seeking 100 apprentices to join the company by the end of 2021. The company will continue to recruit a further 100 apprentices in 2022 and, in the next 18 months, Wren aims to become an Employer Provider. It means the kitchen firm will be able to deliver apprenticeships, internally via its dedicated training teams in the UK and USA. Current apprenticeship vacancies are available across all
areas of the business including kitchen installations, customer services, transport, HR, finance, engineering, manufacturing, and IT. Wren Kitchens apprentices are guaranteed a permanent position at the end of the programme which entails a mix of on-the-job training, alongside specialist training partners, and a variety of interactive training courses. They also receive a wage above the Government’s standard apprenticeship salary. Wren Kitchens people and performance director Victoria
Fairbairn said: “Whether you’re fresh out of college or looking to diversify into a completely different career, our apprenticeships open up long-term career opportunities for those looking to learn new skills and be part of a fast-paced and forward-thinking company.” Speaking about her experience as an apprentice Daisy Saltmer, Wren Kitchens compliance administrator, added: “I didn’t know where to go with my career and this apprenticeship has opened up so many new opportunities.
“I really enjoy learning on the job because you easily pick-up all the knowledge and skills you need whilst having all the benefits of being an employee.” In recent months, Wren’s employment figure has grown to 7,200 and it has expanded with a Quartz worktop manufacturing facility in Scunthorpe, North Lincolnshire.
Plans to create up to 150 jobs
Cubico invests in £5million HQ and distribution Bathroom supplier Cubico UK has announced a deal to take on a purpose-built 330,000 sq ft. facility, at Calder Park in Wakefield, as its HQ and distribution centre. It will invest £5million in the facility, which will have space for 58,000 pallets and 32 dock leveller doors. The company’s current capacity at Birstall is 7,000 pallets, with no dock leveller doors, and its existing fleet of 22 vehicles will also be doubled to improve delivery service to clients. The move to the new facility, which is expected in 2022, will coincide with the launch of new bathroom and tile products and will pave the way for the creation of
100-150 new jobs. Cubico UK’s £5million investment will include £2million worth of racking, £750,000 of Very Narrow Aisle (VNA) trucks, picking system, “state-of-the-art” sprinkler system and forklift trucks. Craig Waddington, who founded Cubico UK in 2012, said: “This HQ move has been 12 months in the making. “Our current Birstall HQ has served us well, but in truth we outgrew it a long time ago. It’s incredible, and a testament to our warehouse team, that we’ve managed. “Our stock has been spread across four smaller warehouses, which has been a logistical
challenge.” He continued: “Our new site is 18m high at the eaves, and we will have 32 dock leveller doors; meaning that our fleet of vehicles can drive straight up to the warehouse ready to be loaded quickly and efficiently. “It will also significantly increase our stock holding, which is important with the current global shipping disruptions. “Independent showrooms will absolutely benefit as it will improve our customer service levels and allow us to double our own fleet of delivery vehicles – which is absolutely key to offering a reliable
and consistent service.” He concluded: “At a time when others are asking staff to permanently work from home, and are closing bricks and mortar centres, we are proud to be expanding our footprint and securing jobs for people, whilst increasing our range of bathroom and tile products.”
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NEWS & VIEWS
MAKING HEADLINES
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Crosswater founder takes on non-exec director role
IN BRIEF ■ British appliance, sink and tap manufacturer Rangemaster is ramping up its digital support for independent retailers with an interactive brand page, which can be integrated into their websites. The page has been developed for kitchen retailers to help improve the online buying journey for consumers. The free-to-use microsite-style page brings together all the Rangemaster products with interactive content divided into easy-to-navigate sections. Read more at www.rdr.link/KF003 ■ Distributor PWS has created an animation for its consumer brand, Second Nature, to support its network of independent kitchen retailers. Aimed at telling the end consumer who they are, what they do and how they do it, the video is the first initiative, to rejuvenate its partner programme early next year. The animation is available for all Second Nature partners to download on their image portal and share on their social media platforms. Read more at www.rdr.link/KF004 ■ Specialist recruitment agency Foyne Jones has joined trade organisation The British Institute of Kitchen Bedroom & Bathroom Installation (BiKBBI) and national training provider Didac. The BiKBBI works with installers, retailers and manufacturers and is dedicated to improving standards within the industry. Didac delivers around 200 work-based apprenticeships for the KBB, builders merchant and electrical sectors. Read more at www.rdr.link/KF005
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Bathroom Brands Hance steps down Executive director at Bathroom Brands Group David Hance has stepped down from his day-to-day role, following a 23-year career in the industry. He will move into a nonexecutive director role to allow him to dedicate more time to personal projects. Speaking about his decision, Hance said: “My career in the industry has been a fantastic and fulfilling ride. “I’ve experienced the rush of entrepreneurship, overcome many business challenges, trained exceptional employees, and have connected with some truly wonderful and inspiring people who have enriched my working life. “I have enjoyed every moment of my colourful career and am
proud to step back, having left the group in the capable hands of a talented and experienced management team destined to deliver continued success.” Hance founded Crosswater in 1998, following a career in the Metropolitan Police, with a desire to import high-end bathroom products from Italy. He established a small distribution business in London and began selling taps from a car boot, which went on to become a multimillion-pound business. CEO of Bathroom Brands Group Stephen Ewer commented: “Dave has been highly influential in building our strong portfolio of brands, particularly Crosswater. “His savvy business sense and unparalleled product knowledge
has been invaluable to the group. “We wish Dave all the best with his new endeavours, whilst continuing to benefit from his counsel on the board as a nonexecutive director.” Bathroom Brands maintained all operations throughout 2020 and 2021, despite the challenges of the COVID-19 pandemic.
300sqm loading area installed to improve productivity.
HiB invests in distribution Bathroom supplier HiB has invested in the expansion of its operations department at Inspire House in Tamworth, West Midlands. As part of the company’s ongoing development strategy, a 300sqmm loading area has been installed to facilitate an increase in orders and improve productivity. The new extension and loading space will allow HiB to increase stock capacity and support a growing fleet of delivery vehicles, which transport products to the company’s network of partners. Operations director at HiB Neil Berry said: “The installation of a new loading area has been key in helping us manage the fantastic growth we have seen over the past few years. “The additional space will allow us to continue the development of
the operations department, giving us the opportunity to increase our stock and parts capacity, as well as more space to manage deliveries. “This means that we will be able to increase our capacity on the whole and offer an even more effective service to our customers.” The semi-permanent structure is the latest in a series of investments the company has made to enhance operations and customer experience. HiB has also introduced a customer experience support system and management software to offer advanced communication and administration. Managing director Robert Ginsberg, who was recently named one of the UK’s top business leaders, spoke about the company’s growth strategy:
“Offering our customers the very best possible service is incredibly important to us at HiB. “By investing in the right infrastructure, we can ensure that we are able to manage increasing orders while still offering a high level of customer experience and efficiency from across our departments. “The new extension is the next stage in our development plans and I am sure it will make a significant difference to our operations department in the coming months and years.”
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NEWS & VIEWS
MAKING HEADLINES
IN BRIEF ■ Celebrating two decades in business, UK tile distributor Verona has published an anniversary video and announced plans to expand its product ranges. The video shares plans for the company’s future and provides a personal insight into the business by managing director Adrian Hinchliffe and employees. In addition to the video, Verona has a series of product launches planned for the remainder of the year and into 2022. Watch the video at www.rdr.link/KF006 ■ To celebrate 110 years of business, Hotpoint Through the Ages campaign will be run on social media by the domestic appliance manufacturer. Consumers are being asked to share images and stories of themselves or their family members with old Hotpoint appliances on Instagram. The best story or picture shared on Instagram, tagging @hotpoint.co.uk and using the #Hotpoint110Years hashtag, will be in with the chance of winning £1,000 of Hotpoint appliances. Read more at www.rdr.link/KF007 ■ Faber Cooker Hoods has partnered with Tree Nation to plant a tree for each model sold from its new Air Range collection. Tree Nation is a nonprofit organisation that allows individuals and companies to plant trees all around the world and offset their CO2 emissions. Read more at www.rdr.link/KF008
Space displays all four of its brands
House of Rohl opens London showroom The House of Rohl has just opened a showroom at Chelsea Design Centre in London, which displays all four of its brands – Victoria + Albert, Shaws, Perrin & Rowe and new to the UK market Riobel. All four companies are owned by Fortune Brands, which also owns the American distributor Rohl that distributes the brands in the states and has given its name to the family of companies. Opened to coincide with Focus/21 at the Design Centre, the space combines former and neighbouring Perrin & Rowe and
Victoria + Albert showrooms. The House of Rohl space displays products and uses digital screens to tell the story of all the brands, view the catalogue of products and see the latest case studies. Among the displays is the Victoria+Albert colour collaboration with Wallpaper, Perrin & Rowe Langbourn range and a decorative sink from the Shaws Gallery collection. The showroom has been
created with moveable elements, so it can be opened up for events and presentations and for use as a meeting room and an office space. House of Rohl is also encouraging interior designers to use the showroom as an extension of their own workspace. In addition, a virtual tour of the space is also in production, so the showroom can be experienced remotely.
HQ extended with metalworking machinery
Falmec celebrates 40th anniversary Cooker hood manufacturer Falmec is celebrating 40 years of trading, having been established as an artisan business in the Treviso region of Italy. The head office was established in Vittorio Veneto in 1981 and Falmec now boasts seven branches including the UK, Poland, Germany, the Netherlands, Russia, Estonia and Denmark. In addition, Falmec has extended its HQ with a new plant of around 3,000sqm housing metalworking machinery. Based in the “inox valley”, the
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area is renowned for industrial and artisanal skills, and it is this reason the company kept its production in the region. Sales and marketing director of Falmec Lorenzo Poser commented: “Falmec’s commitment and responsibility comes from its identity as a family business, its roots in the Italian manufacturing tradition and its conviction that it is possible to grow in a sustainable manner, whilst also respecting people and the surrounding area in order to improve the quality of life and air in our homes.”
Using the strapline “Life Inspired” to describe the company’s philosophy, it has created patented technologies to improve extraction and air quality in the kitchen. These include Multi-Air, which features in its Light cooker hood, and distributes suction across ultracompact motors, to Circle.Tech which integrates suction and filtration into a single unit. In addition, over the past four decades, Falmec has also introduced the E.ion system which uses a sensor to detect unwanted pollutants, Silence NRS to reduce hood noise by up to 86% and NoDrop System to collect and dispose of condensation. Lorenzo Poser added: “Our 40 years have been marked by many challenges, projects, innovations and studies, all of which are ongoing and will continue unabated to ensure that we continue to achieve new and exciting goals.”
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Increased stockholding by 43% and extended showroom
Omega completes £20 million investment Celebrating its 25th anniversary, British kitchen manufacturer Omega has completed a £20 million investment programme and introduced a 20-year guarantee. Following the impact on the importation of goods from within the EU after Brexit finalisations in 2020, Omega doubled its stockholding to ensure customers would receive orders on time. It created a state-of-the-art 400,000 sq. ft. warehouse and production facility and grew stockholding capacity by 43%. In addition, its factory output increased by 17,000 kitchens per
year, with the capacity to manufacture up to 43,000 kitchens per year. With the increased capacity all painted kitchens are now delivered within four weeks; rigid non-painted kitchens are available in three weeks and ready-to-assemble kitchens are available in seven days. In addition, the investment programme has also focused on “right first-time” service performance and product guarantees have been doubled from 10 to 20 years on all cabinets. Omega has also extended its £1 million showroom, which now measures 13,000sqft and features
60 displays with Inspire Zones, which showcase real home settings including a full working kitchen, living, dining and workspace area. According to the company, it makes the showroom “the largest, professional business-to-business display area in the UK”. In addition, Omega also boasts a virtual showroom (accessed via Omega’s website) which allows users to navigate through a 3D representation of the showroom. CEO of Omega Simon Barber said: “As we celebrate 25 years at
Omega, I feel incredibly proud that we are going forward into the next 25 years in such great shape. “Despite the current challenges facing the industry from material, skilled labour and appliance shortages caused by COVID and Brexit, Omega continues to deliver high quality, innovative, made for life kitchens, on time and in full.”
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NEWS & VIEWS
MAKING HEADLINES
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IN BRIEF ■ UK trade exhibition kbb Birmingham and The Used Kitchen Company (TUKC) have once again joined forces to promote sustainability at the show, which takes place from March 6-9, 2022, at NEC Birmingham. The aim of the partnership is to encourage kitchen recycling by helping exhibitors sell their displays ahead of the Birmingham show and encourage the industry to be more environmentally conscious. Read more at www.rdr.link/KF009 ■ Appliance manufacturer Miele has launched ‘Quality Ahead of its Time’ TV advertising campaign, which runs until November 26, 2021. It focusses on the company’s core values based upon craftmanship, performance and sustainability. It will feature across Channel 4, Sky and ITV and will be supported by broadcaster Video on Demand platforms such as ITV Hub, Sky, and Channel 4 On Demand. Read the whole story at www.rdr.link/KF010 ■ British manufacturer of fitted kitchen, bedroom and bathroom furniture Symphony plans to drive “highly qualified” leads to its dealer network using 2020 Ideal Spaces. The kbb furniture manufacturer has worked with 2020 for around 30 years, and now Symphony offers a 2020 Ideal Spaces kitchen configurator on its website, allowing consumers to create their kitchen and send their design to one of its dealers. Read more at www.rdr.link/KF011
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Asian expert takes charge at furniture manufacturer
Poggenpohl appoints managing director German kitchen furniture manufacturer Poggenpohl Group Holding has appointed Dirk Lange as managing director. He succeeds Ralf Marohn, the former managing director who had an interim mandate following the company’s takeover by the Jomoo Group. The Chinese group acquired the Herford-based furniture business in 2020 for an undisclosed sum Chairman of the supervisory board of Poggenpohl Xiaowei Lin commented: “We are very pleased to have gained Dirk Lange, a managing director whose international experience and strategic expertise will sustainably drive Poggenpohl’s growth course. “At the same time, I would like to thank Ralf Marohn for the
important process management with which he, as a kitchen expert and industry expert, has initiated the successful reconstruction of the company over the past 12 months. “We can now build on this with an international sales offensive.” Lange has managed international manufacturers of sanitaryware and industry design in the premium luxury segment and is an expert in the Asian market.
Newly-appointed managing director Dirk Lange commented: “Poggenpohl has written kitchen history with its precision craftsmanship and a continuously developed approach to innovation since its foundation in 1892. “Our business is growing, especially in the international markets, the USA and Asia. With a strong, independent positioning of the brand and the intensive expansion of design and technology excellence, we will give kitchen architecture a progressive profile – in favour of a very demanding international clientele. “The Jomoo Group, the new owner with innovation and research centres in Asia and Europe, is an extremely innovative and responsible partner.”
Obituary: Jayson Weston Whirlpool UK Appliances, parent company of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has paid tribute to its former employee Jayson Weston, following his sudden and unexpected death. Weston worked for the company for almost 30 years, with his most recent role as brand experience, customer and digital activation and in-store director. He was responsible for managing all commercial and marketing customer activations. During his time at Whirlpool UK, Weston delivered a series of firsts for the organisation, including negotiating and activating sponsorship of Arsenal, PSG and AC Milan football clubs, as well as the Hotpoint and Jamie Oliver brand campaign ‘Fresh Thinking for Forgotten Food.’
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Public affairs director of Whirlpool UK Appliances Ian Moverley said: “Having worked side by side with Jace for more than 20 years, what always struck everyone was not only his dedication and attention to detail, but also a passion to think differently, embracing technology and alternative ideas to improve the business and the customer experience. “Personally, I will forever be grateful for his warmth, friendship and kindness where he would always go out of his way to help you. “Everyone at Whirlpool was devastated to hear of his passing and will miss him greatly. “I miss a true friend and feel blessed to have been able to spend so much time with him over the years.
“Our hearts go out to his family for the loss of a truly inspirational and unique man.” Jayson Weston was aged 51 and leaves behind his wife and two young children.
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NEWS & VIEWS
PEOPLE
Position filled Appointments and promotions across the industry
V-ZUG
FALMEC UK
GEBERIT
Luxury appliance brand V-ZUG has expanded its UK team, with the appointment of Adam Plumbridge into a newlyformulated London kitchen retail manager role. He joins the company with a history in luxury account management, having worked 10 years at Gaggenau UK, with the past five years spent as key accounts manager. Plumbridge managed London kitchen specialists and designed creative events to engage architects and designers.
David Fell has joined Falmec UK as regional business manager for the North of England, to drive sales of the company’s extraction and induction appliances in Yorkshire, Lancashire & Merseyside. Having started his career at Wellmann Kitchens, where he worked for nine years, Fell went on to spend four years at Kershaw Distribution. For the past 23 years, Fell has worked for kitchen sink and tap manufacturer Blanco UK.
Premium bathroom manufacturer Geberit has expanded its UK retail team with two senior hires, Andy Card and Crina Nitura. Card has been appointed area sales manager for the Midlands, and joins the team from Aqualisa. He will work with retail partners and merchants, driving customer knowledge and bolstering Geberit’s presence. Card commented: “I’m thrilled to be joining the Geberit family. I’m looking forward to supporting retailers and distribution partners
whilst working closely with customers to build key relationships.” Geberit has also appointed Crina Nitura as area sales manager for North London. She has over seven years of retail and sales experience..Nitura said: “In the past three weeks I have never met so many enthusiastic and passionate people as I’ve met at Geberit, and I feel incredibly lucky to be on board. I can’t wait to get out there and meet the network.”
JT
MIRO
UK shower tray manufacturer JT has appointed Carl Wadley as southern key account manager, to drive sales and develop the business in the South of England. He brings with him 16 years of experience in the bathroom showroom sector, 11 of which were spent working at and then managing a retail showroom in Oxford. Wadley then worked as an area sales manager with Bathroom Brands and MyLife Bathrooms.
Cooker hood specialist Miro has bolstered its ranks with a trio of appointments, having employed two external area sales managers and a sales office manager. The appointments coincide with the company’s third anniversary Barbara Milne has been appointed as area sales manager for the South East, She joins the company, having worded at Air Uno, with Henry Thwaites, a former regional
sales manager of KitchenEx, holding a similar role in the Midlands and West of the UK. Director of Miro Liam Lord commented: “Barbara is someone I’ve wanted on board for a while and comes not only with a wealth of experience and knowledge, but also with high praise from many retailers. “Having known and worked with Henry for over 15 years, I am well aware of what a great asset he can be to our
team. We are delighted to welcome both Barbara and Henry to Miro.” The addition of Jamie Butterfield as sales office manager is a position Liam Lord feels is also imperative for the company. He explained: “At Miro, we pride ourselves on the high level of customer service we provide. Jamie is vastly experienced in customer service, and we are delighted to have him on board.”
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TALKING SHOP
NEWS & VIEWS
Restrict or raise prices? Toby Griffin, founder of Kbbsupport.com, questions if restricting demand and/or raising prices will help ease some of the kbb industry’s issue with supply outweighing demand The kbb industry is very busy, with shortages hampering its growth, and the pressure is taking its toll. A bit frazzled after two years of closure and boom times, we all need a break, yet we are unwilling to stop taking orders as we “need to make hay while the sun shines”. But this can’t continue ad infinitum. It’s been a while since I revisited my economics studies, but I recently dusted off some of my old textbooks. To work out how we may be able to solve supply not meeting demand; perhaps it’s time we went back to school.
Supply and demand The fundamental law of supply and demand goes like this: As the price of a product/service increases, the demand for it goes down, e.g. if a chocolate bar that was £1 now costs £2, less people will buy it. Equally, as the price for a product/service increases, the supply of it goes up, e.g. if the manufacturer of the chocolate bar can suddenly start to sell them at £2 each, they will make more. Now we can analyse and discuss all day about how much of an affect price changes will have on demand and supply (market elasticity), but there is no doubt that it has an effect. In normal times, prices and quantities available are reasonably consistent, and the point where demand meets supply is in equilibrium. We are not in normal times. Across our industry there are several aspects that are in
short supply: with certain parts of appliances, some core materials, and labour (designers, installers, drivers, etc.) being the most obvious; and it could take years to address them. So, what to do about it now? There are only really two options in the short-to-medium term: restrict supply (shutting off the increased demand) or increase prices (to dampen the demand to a manageable level).
Restricting supply Let’s look at restricting supply, which can be done in two ways: extending lead-times or rationing. Extension of lead-times is a common reaction to increased demand, and – with decent notice to the customer – is not much more than an inconvenience. As long as everyone in the chain – starting with the enduser – is made aware, then this just requires projects and decisions to be made earlier.
“It’s been a while since I revisited my economics studies, but I recently dusted off some of my old textbooks. To work out how we may be able to solve supply not meeting demand; perhaps it’s time we went back to school.”
Rationing is far more emotive and involves sometimes basically telling customers: “No”. Who makes the decisions as to the “winners and losers” here risks losing a customer forever, as they feel slighted and discarded. But it might also be a chance to effectively thank loyal, good payers by keeping them in supply.
Price increase It is also tempting to put up prices. This extra revenue would enable a business to invest more in its systems, machinery, IT, premises; attract more/better staff with higher remuneration and offer training and support to the existing team making them better at their jobs and more efficient; or pay more to suppliers making them cherished as a customer. A price increase offered with plenty of notice, and an explanation to the customer as to the on-going benefits they will get from it, shouldn’t receive too harsh a reception. On the other hand, a price increase that looks like profiteering, is a PR disaster. Is there some sort of middle ground here? Could prices be maintained for existing customers, but increased for new customers? Could customers be enouraged into placing orders far in advance by offering a free something, or a discount? There are several sensible and careful ways that this can be used. So there we go. How to restrict demand, and benefit from it too. One thing’s for certain, we can’t carry on as we are.
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NEWS & VIEWS
YOUR THOUGHTS
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Inbox... Sensio Lighting Our resident product and training expert Neil Oldfield offers his advice on the benefits of adding lighting to your kitchen design in this month’s Kitchens & Bathrooms News. With the large range in product types, styles, finishes and installation options, the possibilities for adding kitchen lighting are plentiful but importantly, need to be planned in at the design stage. Kitchens & Bathrooms News The devil in interior design is the detail #thursdaythoughts, such as Flobar which is a collection of towel warmer bars with concealed plumbing from @vogue_uk_ltd. Designers can choose from 2 up to 5 bar kits, in two styles, four joint options and a range of luxe finishes. They can be ordered or positioned asymmetrically and rails can be
Email us, write to us or contact us through any of our social media channels. Get involved, as we want to hear your views
Kitchens & Bathrooms News Marketing isn’t all about digital strategies – don’t forget the printed brochure, says Owner of Left, Right and Centre Communications Tara Silvester.
Kitchens & Bathrooms News Ideal Standard International has appointed Leanne Martin as UK marketing director. Massimo Vismara Congrats!
Kitchens & Bathrooms News Executive director of Bathroom Brands Group David Hance has stepped down from his day-to-day role, after a 23-year career in the industry.
Victoria Lamb Agreed Tara X
Robin Levien Congratulations Leanne, you will be great!
Simon Bassett All the best mate – it doesn’t seem like a long time since we first met
Roger Cooper Congratulations Leanne. Well deserved
Paul Dwyer All the best David Hance
Colin McPherson Absolutely agree…Never underestimate the power and impact of print. The “coffee table” brochure is still highly effective.
Bernard Robinson Well done
chosen to match or contrast homebydebs So true Vanessabradydesign Absolutely right!
Get in touch and contact the editor via email pturrell@hamerville.co.uk or through any of our social media channels:
@kandbnews
@kandbnews
www.linkedin.com/company/kitchens-bathrooms-news
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Anna Burns What a brilliant appointment! So well deserved…Leanne’s knowledge, capability and passion will certainly take Ideal Standard onward and upward! Well done Leanne! Donna Woolley Congratulations Mike Kelly Congrats Leanne Lee Miles Congrats Leanne, well done Laura Bigoni Congrats!!!
Martin Mongan Best of luck David Hance Rob Stewart Top man, taught me a great deal Colm Lalor Good luck Dave Helen Scott Never thought I’d see that one! Well done Dev Patel The best in the industry, all the best and thank you for the support David Hance Antony Norman All the best for the future David. More time to watch Leeds now! Adrian Bell All the very best dave, 23 years… you smashed it. Enjoy!
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SINKS & TAPS
KITCHENS
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Wet your appetite How the home baking and meal kit movement has spurred the evolution of the humble sink and tap Home baking has seen a resurgence, over recent years, possibly from the popularity of TV shows such as Masterchef or Great British Bakeoff which introduced viewers to the world of tray bakes. The pandemic saw it escalate further with home cooking becoming a necessity rather than for entertainment. And there has been a rise in meal kit companies to help consumers continue to cook from scratch, albeit with added convenience, and providing the benefit of zero waste. All of which, has meant a greater focus on the food preparation area of the kitchen – or put simply, the humble sink and mixer tap.
Shaping sinks Sales and marketing director at RAK Ceramics Ben Bryden points out: “This has all changed how we use the kitchen, and therefore the requirements of the sink and tap to a certain extent too.” Marketing manager for Abode Leanne Adamson agrees, pointing out: “While the dishwasher may have lightened the load, the sink is still very much needed for a variety of tasks, from rinsing fresh fruit and vegetables to
soaking larger pots and pans when home baking and the size and style of the sink has therefore adapted accordingly.” In fact, kitchen experts say it has seen the sink market separate into small bowl and largescale sink design. Ben Bryden of RAK Ceramics explains: “On the one hand, the kitchen itself is shrinking, especially in new build properties, so worktop space is reduced and sinks need to be quite compact and multi-functional. But on the other hand the amount of washing up we’re creating is growing, this has led to the trend for large, one-bowl sinks for practical tasks such as soaking pots and pans, and the inclusion of a smaller, second sink, perhaps as part of a utility area or integrated into an island unit, for food preparation” Certainly, the sink has evolved as group sales director at The 1810 Company Daryl Southwell points out: “Present days sees the kitchen sink turning more into an independent workspace rather than what had historically just been somewhere to wash pots and pans or rinse off foodstuffs.”
1. THE 1810 COMPANY The twin bowl Zenduo10 1100 Options sink measures 1150mm wide and demonstrates the various accessories available. View and compare the range at www.rdr.link/KF012
Modelling mixers Of course, this concept of workspace is not solely focused on the sink, but incorporates the mixer tap too. It has evolved to become a food preparation aide and drink centre. Sales and marketing director at Franke UK Jo Sargent expresses: “With more home-centred living, we’ve seen increased demand for taps with added functionality such as boiling water, filtration, hands-free operation and spray hoses, all of which basically make life at home easier and in turn more enjoyable and less of a chore.” In fact, such has been the popularity of spray taps, Franke has recently added four models to its range, including the Icon Pull Out Double Jet Shower tap boasting a pull-out spray with the choice of single or double jet. And of course, kitchen taps offering filtered water, boiling water, chilled or sparkling, or perhaps a combination, continue to be at the
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forefront of sales for independent kitchen specialists. Elina Enqvist-Twomey, leader category UK of LIXIL EMENA and responsible for Grohe, adds: “There is certainly no slowing in demand for multi-functional taps and water systems such as kettle-hot and filtered water taps, which now seem to be becoming a kitchen staple in many modern kitchens.” And Leanne Adamson concurs but adds: “For taps, while technology in terms of hot water and filter systems continues to offer strong trading-up opportunities, other aspects such as accessibility, ease of use and hygiene are all influencing tap design.”
Health and hygiene With the pandemic firmly focusing attention on washing and hygiene, it’s no real surprise it’s of concern for kitchen sink and tap design. It has seen the market embrace granite sinks with antibacterial properties and hands-free taps. These not only prevent cross-contamination of foods but reduce, touch points for daily usage, avoiding bacteria or viruses. Abode has recently introduced the Agilis with a handle that can be directed using the back of a hand, wrist or forearm. While Grohe introduced the SmartControl push-button operation found on its showers to kitchen taps. Leanne Adamson of Abode explains: “Reducing the need for direct contact with surfaces is something that we know has become popular with consumers since the start of the pandemic and the heightened awareness of good hand hygiene.” And this is echoed by Elina Enqvist-Twomey of Grohe who says they have found the uptake of its SmartControl kitchen tap range to be “fantastic”.
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Multi-generational design However, Adamson also points out the move towards touch free doesn’t just satisfy the need for hygiene in the kitchen but also “fits well with the move towards future proofing the kitchen, with taps that offer enhanced accessibility seen as a long-term investment that consumers are willing to pay out for.” Elina Enqvist-Twomey of Grohe also agrees a focus on convenience of use will benefit the growing older market or kitchens designed for multi-generations. “Leverfree taps also allow for increased accessibility and improved functionality for those with reduced mobility. These models are continuing to evolve and develop as we move towards an aging population with multigenerational households on the rise. Grohe’s kitchen tap range offers many models with innovative features that support accessibility and ease of function, such as Grohe’s Foot Control
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3 2. FRANKE
3. GROHE
Minerva 4-in-1 Electronic Tap features pre-set, touch controls that automatically dispense 30 or 60 seconds of 100˚C boiling or filtered cold water. Download the brochure at www.rdr.link/KF013
Reflecting the trend for dark composite sinks, Grohe showcases a single bowl model from the K700 range. Download the brochure at www.rdr.link/KF014
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SINKS & TAPS
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4. RANGEMASTER
5. ABODE
The Metrix family of stainless steel sinks feature a streamlined drainer and come in single or 1.5 bowl models. View the complete range at www.rdr.link/KF015
Agilis has been designed for ease of use, as the lever can be operated by the back of a hand, wrist or forearm. Watch the video at wwww.rdr.link/KF016
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technology, which can be added as a retrofit feature to a number of Grohe’s pull-out kitchen mixers, allowing the user to control the tap with a touch of their foot.”
Create retail theatre And to introduce these concepts to consumers and encourage them to trade up, head of marketing at Blanco UK John Robinson says display them and create some theatre in the showroom. He not only points to making tea or coffee with a hot tap but also says designers can highlight taps with precision measuring. He advises: “It’s the same theory with sinks, let them spread curry paste all over a Silgranit sink, let it dry while you talk to them about doors, plinths, extractor fan. Then, simply wash it off and wipe away any marks to show the benefits of trading up.”
Fashion meets function Of course, manufacturers have firmly focused on functionality, but this hasn’t been at the expense of interior fashions. In fact, marketing director at Perrin & Rowe and Shaws of Darwen Nigel Palmer comments: “We see a greater appreciation of how the sink and tap design can influence the overall kitchen space, but functionality is still extremely
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6 6. REGINOX Made from ceramic but in a contemporary style, the RL301cw comes in a choice of bowl configerations. Download the product sheet at www.rdr.link/KF017
7 7. BLANCO The Blanco Unit combines food preparation, drinking water and cleaning up, all in one package. Designers can choose a mixer tap, sink and waste bin that best meets their requirements. Discover more at www.rdr.link/KF018
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8 important. It is perhaps more of a balance than it has ever been.” Jo Sargent from Franke UK continues, explaining consumers expect so much more in terms of sink and tap design: “Hand in hand with functionality, consumers now expect a wide choice of designs, colours and textures that will allow them to add visual interest and individuality to their kitchen design. Taps need to be in multiple finishes and granite sinks in an array of colours for real creative scope to be achieved.” And dark tones will continue to be a key look going forwards for independent kitchen retailers and their customers.“Matt Black shows no sign of waning, so much so that this year we made it available across seven of our Fragranite and Tectonite sink models and it’s also been introduced across many of our tap designs too”, says Jo Sargent from Franke UK. And the demand for black is also evident in the Reginox portfolio as sales and marketing director Dave Mayer comments: “The up-andcoming sink is our Jet Black range. Black is really popular at the moment and we have seen considerable interest in a number of our black
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products. We’re currently reviewing a number of our ranges to extend the offering to include more styles in black. So watch this space!”
Wet zone personalisation In fact, such has been the influence of interior design, that personalisation has even entered the sink market. Curated collections of sinks and taps offered in a selection of colours, dual tone finishes and even exclusive patterns are now available to kitchen designers and their clients. Nigel Palmer of Perrin & Rowe and Shaws comments: “Inspired by social media, consumers are looking to create spaces more tailored to their needs and style preferences. Shaws is meeting this by creating a new range of decorated sinks – seven exclusive designs available across a choice of five different sinks. We call this our Gallery Collection, and it offers something entirely unique in the market.”
Renovate and refresh So what next for sink and taps? As the market continues to evolve – there is no putting the Genie back in the bottle – and these models will
8.QUOOKER Quooker offers its Fusion boiling water tap in Round and Square models and a choice of colours. See all the details at www.rdr.link/KF019
continue to gain prominence in design and as part of the overall kitchen budget. Sales director at AGA Rangemaster James Cunningham says: “The sector has developed considerably over the last couple of years and the general ‘value’ of a sink is more widely reocgnised by consumers and kitchen designers alike, so it is no longer an item that is automatically downgraded should the budget be squeezed.” And the good news is that industry experts believe the boom time for kitchen sales will continue, thereby further growing the sink and tap maket. John Robinson of Blanco UK concludes: “The consumer want for home improvement won’t subside any time soon. We’ve seen a huge rise in upgrade sales, outside of full kitchen renovations. Long may these trends continue.”
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ISLAND HOODS
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KITCHENS
1. FRANKE The Maris Flat ceiling cooker hoods is available in recirculated or ducted options, as 900mm and 1200mm widths, intensive function and comes in stainless steel. Download the fact sheet at
www.rdr.link/KF020
With downdrafts an emerging sales trend, you could be forgiven for thinking this is the only future path of extraction. However, industry experts point out, for the kitchen island space, there is still a market for both pendant and ceiling extraction. Ron Blount states: “At Falmec, all types of cooker hoods are available in the range, including pendant, ceiling, integrated and downdraft models. Around 15% of our sales are for pendants and 20% for ceiling models with probably 40% now integrated into cabinetry. The rest are for vented downdraft models a category that has seen – and continues to see – a significant increase in demand, particularly in open plan kitchens.”
Popularity of pendants Such is the popularity of pendants, Falmec, Faber and Caple have all recently introduced pendant hoods on to the UK market. These span ultra-thin suspended models, though to structural designs with open storage and lampshade designs. And pendants still boast high-tech features from Miele’s extractor with mood lighting and fragrance, through to Falmec’s air purification system. So pendant extraction is far from outmoded and old hat. In fact, with the advent of the rise and fall hoods, positioned over the hob when in use and retracted flush into the ceiling when not in operation, it calls into question how pendants could even become a hybrid form of extraction.
Breaking the ceiling
We investigate how ceiling and pendant-style hoods are holding firm against pop-up downdrafts and venting hobs.
Ceiling extraction Industry experts also point to the flush-fitted ceiling extractor as being key to their sales for above a kitchen island. Director of Miro Liam Lord comments: “With many Miro clients now deeming pendant-style extractors slightly dated and intrusive, they prefer to use flush ceiling hoods, especially in open-plan kitchen designs.” The popularity of the models is also echoed by sales and marketing director at Franke UK Jo Sargent who says: “Built-in ceiling hoods are among our best sellers and have consistently grown in sales year-on-year because they offer effective and discreetly-designed extraction that ensures open sight lines across the island unit, giving consumers a more open feel in their kitchen.”
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ISLAND HOODS
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3 2. MIELE Aura 4.0 is a recirculation cooker hood, which has adjustable colour lighting and fragrance. Discover all the details at www.rdr.link/KF021
3. SIEMENS The varioLift studioLine ceiling extractor can be lowered to the desired height in use and retracted when switched off. Discover all the product details at www.rdr.link/KF022
4. MIRO Sense 360 is available with a choice of 3000K warm or 4000k cool LED perimeter lighting. View its complete specification at www.rdr.link/KF023
4 In fact, such has been the interest in ceiling models, Novy reports they account for a third of its sales. Country manager of Novy Owain Harrison says: “While we manufacture all types of cooker hoods and vented hobs, the flush-fitted ceiling hood, represents 30% of our total sales.” The unobtrusive style of a ceiling extractor provides a kitchen designer with more flexibility, says Jo Sargent of Franke UK: “Built-in ceiling hoods are popular because they harmonise easily into any kitchen design without causing design ‘conflict’. At an island unit, consumers often want to make a feature of pendant lighting, often in a row of three for symmetry, and a flush-fitted hood that blends seamlessly into the ceiling void enables these to become the focal point and design priority.”
Noise reduction However, it’s not just the aesthetics that ensure a hood is discreet but also a reduction in noise level. Liam Lord of Miro comments: “With modern day, open-plan kitchen living, where the kitchen
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is the heart of the home and people spend most of their time, the most important features that designers should consider are performance and noise levels that extractors provide.” Owain Harrison comments: “Many of our models have noise levels of less than 38dB at level 1 and 61dB at maximum, similar to the sound of normal conversation.” And Ron Blount agrees ceiling hoods benefit from a reduction in decibels: “Noise level is key with these hoods, so Falmec has just introduced two new ceiling models that include an acoustic baffle which reduces the sound levels by at least 7 decibels.”
Fitting the space However, there has been a drawback with ceiling hoods, and that is the typical British property which doesn’t boast a lot of space in the ceiling void. Jo Sargent adds: “The main considerations when installing a built-in ceiling hood is the depth of the ceiling void above and whether it can house the venting unit, as well as the run of the ducting pipe to the outside – a
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EXPERT VIEW EXTRACTION TAKES CENTRE STAGE Managing director of Falmec UK Sean Drumm says since the pandemic dramatically altered the way we live our lives, air purity has never been more critical – particularly indoors. Sharing the kitchen space with others on a more permanent basis means a significant increase in internal pollution; namely cooking smells and noise levels. None of these are welcome or desirable, whatever the size of the kitchen area. Bacteria, viruses, dust, odours, spores, smoke, fumes and pollen are just a few of the negative particles silently sharing our homes. What’s more, these pollutants are known to contribute to several allergies – as well as asthma, hay fever and other respiratory
short and straight run is always the most effective.” Industry experts also point to the width of the ceiling hood and report it must exceed that of the hob below. Export manager of Pando Inaki Iturbe states: “They must be 300mm larger than the hob underneath for a standard 2.4m ceiling.” Enabling this, there is more choice in ceiling extraction than ever before, with a greater variety of ceiling models to suit kitchen projects. Owain Harrison of Novy comments: “We feature seven different flush-fitted ceiling hood products in various sizes and finishes and have recently introduced two new models to the range.” And Franke has recently introduced a slimline ceiling model to suit UK homes. Jo Sargent explains: “Depending on the age and style of the property, the ceiling void can, at times, be too narrow to house the venting unit – period properties being a good example. Recognising this and the ongoing demand for discreet styles, we’ve developed a broader range of built-in ceiling hood options that give retailers more design flexibility, without compromising on extraction performance.” She continues: “The Maris Flat ceiling built-in cooker hood, for example, is a new addition to our portfolio and is designed with a slim, overall height of under 200mm, making it perfect for installing into tight ceiling spaces with a smaller void.” In fact, Inaki Iturbe at Pando says its most popular hood to be used with a kitchen island in the UK is its ceiling models E-295 and E-297. The
conditions – especially in children and the elderly. Post-pandemic, more efficient ways of preventing cooking smells lingering – and grease silently pervading the entire kitchen area – are now required. And that’s where the humble extractor comes into its own. Investing in good quality extraction makes a huge difference to our quality of life. In addition to ensuring the effective removal of stale air and greasy particles, premium extractors are inexpensive to run and provide excellent ambient illumination for the hob and worktop below. Soft furnishings like curtains and couches are known to absorb grease, oil and odours and can cause extensive – and expensive – damage over time. However, this does not always get fully conveyed to clients when purchasing a new kitchen. The technology for rectifying poor air quality and removing unwanted odours has improved so much over the last 10 years. Today premium cooker hood manufacturers can achieve record
5 5. FALMEC Using Multi-Air technology, LIght has a slim aesthetic. Read more at www.rdr.link/KF024
reductions of up to 95% for sanitising the air, before, during and after cooking. With ‘working from home’ now accepted as the new normal – even after COVID restrictions are lifted – a comfortable indoor environment is more essential than ever. As the recognised hub of the home, the kitchen takes centre stage; and the formerly unassuming extractor looks set to play its part
company states these models have been adapted for low ceilings and narrow ceiling joists.
Ease of control And now ceiling and pendant extraction is easy to control too as, similarly to the venting hob, they can be operated by the cooking surface. Extraction can be powered on and off and power can be adjusted automatically during the cooking process. In fact, ceiling models in the Bosch and Siemens brands can even be controlled by voice, using Alexa. So, will the market for pendants and ceiling models ultimately be wiped out by the downdraft? Appliance experts say not. Product manager for kitchens at Miele GB Max McCormick says: “Downdraft extraction is definitely the emerging trend, however pendant hoods will always have their place in kitchen design. Firstly, downdraft extraction will not always be possible due to space or the type of hob being installed and, secondly, from a design point of view, pendant models can offer an interesting design reference point, including an additional lighting option.” And Owain Harrison of Novy also believes the market for ceiling hoods will remain as he concludes: “As a brand that has a very strong presence in the vented downdraft hob sector, we believe that there will always be a market for ultra-quiet and disceet flush-fitted ceiling hoods due to their excellent performance both in terms of powerful airflow and silence in the kitchen.”
6 6. NOVY Novy Pureline Compact PRO has three speed setting and a maximum noise level of 61dB. View the catalogue at www.rdr.link/KF025
7 7. FABER Pantheon features a tunable light, and layered design. Download product details at
www.rdr.link/KF026
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PRODUCT ROUND-UP
KITCHENS
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just out 2
1. UFORM Kitchen manufacturer Uform has introduced door ranges, expanded its choice of accessories and added to its colour options. As part of this line-up, it has introduced Shakerstyle Clifden and Ellesmere ranges plus Wakefield Inframe Effect furniture. In line with the trend for greens and blues Uform has expanded its Paint to Order palette with Indigo and Heritage Green and Cashmere has been added as an ex-stock colour to Zola Soft-Matte and Strade Matte ranges. Watch the video at www.rdr.link/KF027
2. FISHER & PAYKEL Premium appliance brand Fisher & Paykel has introduced its first Induction Hob with Integrated Ventilation. The induction hob features four cooking areas and boasts SmartZones, so the user can link two to allow for larger cookware, plus nine levels of extraction. Measuring 930mm, the Induction Hob with Integrated Ventilation is available either as a ducted model or with a recirculation kit. View all the technical details at www.rdr.link/KF028
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KITCHENS
PRODUCT ROUND-UP
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3. STOVES
4. PRONORM
5. INDESIT
British brands Stoves and Dulux have partnered to create a collection of range cookers in the 2022 colour of the year, Bright Skies. Stoves is rolling out Bright Skies across dual fuel and induction models of its Richmond Deluxe range cookers. The cookers include features such as Proflex cavity splitter, Steam & Infuse and Zeus Bluetooth Connected Timer. Read more on this story at www.rdr.link/KF030
Catering for consumers who want a countrystyle kitchen with a contemporary feel, German manufacturer Pronorm offers the combination of Arctic White and Laguna Oak door finishes. Featuring a three-dimensional panel effect and 25mm pilasters, the Arctic White doors feature a matt lacquer finish. They are teamed with Laguna Oak, a wood veneered door. Read more on this at www.rdr.link/KF031
Kitchen appliance manufacturer Indesit has introduced its Aria built-in oven with Turn&Go Steam feature (KFWS 3844 H IX UK). Using the Turn&Go app, users can select recipes and the oven automatically sets the cooking time and temperature. Boasting an A+ energy rating, the 71-litre capacity oven boost and Steam&Clean, which cleans the cavity in 35 minutes. Discover the entire Aria range at www.rdr.link/KF032
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SHOWER TRAYS
BATHROOMS
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Flat spin We take a look at how slimmer models, solid surface and a palette of colours is influencing shower tray sales
It wasn’t so long ago, a 40mm tray was considered the slim and refined choice for showering spaces, but it has since been joined by models with reduced heights. So, is the 40mm model now in danger of becoming the commodity trays it succeeded? Managing director of Matki Nicholas Cunild says not, as he points out: “The 40mm white shower tray is definitely one of the most popular shower trays on the market, but we wouldn’t regard it as a commodity as within the broad classification there is significant variance in manufacture. This could be based around the design, or materials used manufacturing process and the rigour of quality standard, all of which have implications on the look, feel and longevity of the product.” However, product manager of Acquabella Fernando Maceda believes the market is moving towards slimmer trays. He exclaims: “Now shower trays are becoming slimmer, we consider 40mm too thick. Slim shower trays which range from 25 to 30mm thick we believe are the optimum level.”
Hit the floor
1. BETTE
Indeed, the popularity of slim shower trays is reflected in the sales figures of Bette UK, as its country manager Samantha Lewis reports: “Over the years there has been a continual reduction in the height of shower trays, with those around 40mm or less the most popular at the moment. The market is moving towards flatter and flushto-floor options and the majority of Bette’s shower tray sales are of 25mm and 35mm options.” Product and marketing manager of Ambiance Bain Karen Jervis says she has also noticed the move towards slimmer shower trays in her company’s sales: “At Ambiance Bain we offer a choice of shower trays from 20mm, 30mm, 33mm or 40mm thicknesses, and our best-selling trays are Atima and Altimax which are 30mm thick, which supports our research findings that as long as the shower tray is robust, then consumers prefer the aesthetic look of a low-level shower tray.” Such has been the move towards ever slimmer shower trays, Bette recently introduced
Measuring 10mm thick, BetteAir comes in a choice of 32 colours. Watch the video at
www.rdr.link/KF033
a flush-to-floor shower surface BetteAir, which the company calls a shower tile rather than tray. Samantha Lewis explains why: “Its thickness is roughly the same as a large format tile and it can be installed flush with the floor, providing all the advantages of a tile, without the disadvantages.” Also recognising the move towards flatter and floor-level shower trays, Kaldewei has unveiled a super slim surface, Superplan Zero. Head of sales at Kaldewei UK Adam Teal explains the benefits: “A zero level shower surface creates a seamless transition from shower tray to the floor. This has numerous advantages, such as making the bathroom appear larger. It is also an extremely suitable option for multigenerational families, especially when combined with Kaldewei’s Secure Plus anti-slip finish.”
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SHOWER TRAYS
“We expect the shower tray market to evolve significantly in terms of material selection as bathroom designs, such as hotels, prioritise sustainable design and credentials.”
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Anti-Slip advantages
2. CLASSIC MARBLE
3. MATKI
In fact, anti-slip is one of the latest developments resonating with consumers. “Texture and anti-slip, which is particularly important for an ageing population, has grown with the increase in multi-generational living”, says sales and marketing director at Kudos Nick Graville. He continues: “The technology on antislip is also improving, instead of the original painted on solution, the anti-slip component is now usually an integral part of the tray material.” In fact, a shower tray with integral anti-slip properties was the reason behind the development of Classic Marble’s Senstec collection. Working with an aerospace engineer, the company created a patented model, which was tested by the UKAS laboratory and independently recognised to have anti-slip properties. But how does the trend for increasingly flat surfaces correlate with the requirements for antislip? Karen Jervis of Ambiance Bain comments: “Anti-slip properties have always been something of a misunderstood science. People think that the rougher the surface, the more slip resistant it is, however, the opposite is usually the case, because with a flatter tray, then more surface area of your foot sits on the tray, giving more grip.” Bette also points to its BetteAnti-Slip Sense with group C to DIN 51097 rating featuring micro particles, with a friction effect only activated on contact with water. The company states when dry, users won’t notice any difference in the look or feel of the bath or shower tray. Although available on acrylic and enamelled steel trays, Roman believes it will be solid surface trays leading the added value market with their anti-slip properties. CEO of Roman David Osborne states: “The new added value trends are very much driven by solid surface material and their natural anti-slip properties – tested to DIN Class C. Anti-slip trays are significantly gaining traction and the natural grip texture of the matt finish quickly justifies the premium for what is a key product in bathroom design.”
Boasting a patented anti-slip design, Senstec comes in white as standard, or any colour at no additional cost. Discover all the details at
Manufactured from cast stone resin, the 40mm Quintesse Shower Tray is available in any colour to match RAL or Pantone and comes with a 10-year guarantee. Read more details at www.rdr.link/KF035
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www.rdr.link/KF034
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4. SANIFLO Kinerock Evo by Kinedo is a stone resin tray which comes in 38 sizes, across square, rectangle and quadrant styles, and five colours. Find the brochure at www.rdr.link/KF036
Solid surface upsell Interestingly, solid surface seems to be more prevalent in the shower tray market. Head of marketing and product development at Saniflo Ann Boardman explains why: “Stone resin trays offer durability and longevity. They offer a solid structure, are warm to the touch and are available in a huge range of finishes.” She highlights the popularity of its Kinerock Evo range from Kinedo stating it can emulate natural stone, even providing the texture, and can also be cut-on-site to be shaped around obstacles. Karen Jervis of Ambiance Bain states: “Solid
surface shower trays are the way forward, allowing a choice of colours along with the flexibility of being able to cut to exact dimensions.” In fact, David Osborne of Roman believes there will be a shift towards solid surface shower tray sales, as he explains: “We expect the shower tray market to evolve significantly in terms of material selection as bathroom designs, such as hotels, prioritise sustainable design and credentials – some other tray materials have landfill as their only disposal option at the end of life. Solid surface is clearly the market for the future.”
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BATHROOMS
SHOWER TRAYS
5. KALDEWEI Superplan Zero is a floor level shower surface which can be accessed from three sides. Download the planning data at www.rdr.link/KF037
6. ACQUABELLA Smart Quiz features three finishes – Beton, Zero and Ethnic – in one product. It has a central drain integrated into the shapes of the shower tray. Download the data sheet at www.rdr.link/KF038
7. TROJAN With a depth of 35mm, Trojan offers Slate effect shower trays in a range of shapes and choice of four colours. Download the brochure at
www.rdr.link/KF039
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6 Consider more colour Whatever the choice of material, now or in the future, colour can also play a role in shower tray specification. Manufacturers have introduced a wide array of colours and co-ordinating or contrasting wastes to enable designers to individualise showering spaces. At ISH 2019, Kaldewei introduced its Nexsys shower surface in 17 decors and five waste finishes, three surface finishes and in 20 sizes. It offered bathroom designers a choice of up to 5,000 possible combinations. Despite this, Nick Graville of Kudos comments: “Colours haven’t gone crazy, white is still the biggest seller by far, but we are seeing market increases in slate and dark grey.” It could
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also be considered a missed opportunity, as Samantha Lewis points out colour could play a larger role in designing shower spaces, adding: “Colour can often be overlooked. Choosing a shower tray in a colour that co-ordinates with the flooring can make a huge difference to how the bathroom looks, but many designers opt for a white shower tray. There are hundreds of different colours available and matt as well as gloss finishes.”
8 8. JT Taking inspiration from Yorkshire landscapes, UK manufacturer JT has extended its shower tray offering with the Naturals range which comes in four colours. Download the brochure at
www.rdr.link/KF040
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SHOWER TRAYS
“Colour can often be overlooked. Choosing a shower tray in a colour that co-ordinates with the flooring can make a huge difference to how the bathroom looks, but many designers opt for a white shower tray.”
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9. ROMAN Shown with its Liberty Fluted Wetroom Panel is a Roman Stone Anti-slip shower tray, shown in matt white but also available in grey. See the technical information at www.rdr.link/KF041
10. ROCA Cratos shower trays are manufactured using Senceramic material which combines vitreous china with an anti-slip texture and slim design. Watch the video at www.rdr.link/KF042
Karen Jervis of Ambiance Bain said bathroom designers are also missing a trick by not considering co-ordinating the shower tray to the worktop or wall panels. “Being able to contrast or co-ordinate with other worktops and basins to complete the look is a key consideration for consumers. Ambiance Bain have matching SMO integrated washbasin and worktops which match the exact colour of the shower tray and the wall panels.”
Certainly, there are a wide array of options for bathroom designers to encourage their client to trade up and for the shower tray to take its rightful place as a premium specification. From slim profiles in a broad palette of colours and the practicalities of antislip, the market looks healthy to provide an added value shower floor for consumers who want the wetroom look but without a potential risk of leaks.
Going Green in the Bathroom Going green in the bathroom refers to the environment and not the return of infamous shade of avocado. In recent years the construction industry has become far more aware of the need for sustainability and environmental cognizance within its sector, with particular reference to bathrooms. In many areas the phrase ‘single use plastic’ has become Adam Teal the battle cry for the eco Head of Sales warrior. Yet you will find more Kaldewei UK single use plastic items in the bathroom than any room in the house. In the 1950s, 1.5million tons of plastic were produced annually worldwide and today that figure has already reached an incredible 400 million tons. The industry needs to find a way to recycle these or use alternative materials. Kaldewei steel enamel is perfect; it is made of natural raw materials and is fully recyclable. Kaldewei have over 100 years of experience in creating and manufacturing elegant and eminently practical shower trays, bathtubs and washbasins. Superplan Zero, is the latest shower surface
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from Kaldewei and promises a completely floorlevel finish. When creating Superplan Zero, Kaldewei took on board the wishes of their customers, creating a product that is totally flat to the floor, with zero steps, zero edges, and zero compromises. There are over 50 different dimensions from 70 to 180 centimetres, diverse surface variations and a wide range of colours, all of which make the Superplan Zero even more attractive. Whether in large or small bathrooms, building owners, planners and installers have full flexibility. The shower surface is available with the
almost invisible, anti-slip surface finish Secure Plus, upon request. The Superplan Zero is 100% compatible with all the sealing sets, assembly systems and waste fittings from Kaldewei. Developed by the award-winning Berlin product designer Werner Aisslinger the Superplan Zero maintains Kaldewei’s green credentials, as with its luxurious steel enamel base it is both durable and 100% recyclable. Kaldewei products can be found in homes across the globe, all offering luxstainability; a combination of the luxurious and sustainable. 01480 498053 www.kaldewei.co.uk
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PRODUCT ROUND-UP
BATHROOMS
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just out 1. CROSSWATER
Bathroom manufacturer Crosswater has introduced the Infinity furniture collection which can be customised. Designers can choose the vanity unit from six sizes, five colours and three worktop decors. These can be combined with a choice of four handle finishes and three optional tile fronts in Carrara Marble Effect, Marquina Marble Effect or Cement Effect. Read more at www.rdr.link/KF043
2. TRENDS BATHROOMS
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Part of kbb furniture manufacturer Mereway Group, Trend Bathrooms has introduced the Saponetta bathroom collection. Saponetta features furniture with curved lines and soft rounded edges in a gloss white finish. The furniture is complemented by a semi-recess ceramic basin and back-to wall pan. Request a brochure at www.rdr.link/KF044
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PRODUCT ROUND-UP
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4. KEUCO German manufacturer Keuco has introduced the Edition 90 Square range of brassware and accessories. The brassware range includes single lever mixers in a choice of three sizes to suit differing washbasin models, as well as a wall-mounted spout mixer in various lengths and a bidet fitting. Alongside this, there are complementary accessories including towel rails and tumbler holders. Watch the video at www.rdr.link/KF046
3. AQUALISA Shower manufacturer Aqualisa has created the Quartz Smart Retrofit Shower, which transforms any brand of exposed mixer into a digital model. The all-in-one upgrade works with concentric, single lever or bar valve mixer showers and comes with a choice of the Aqualisa Quartz Touch, Quartz Classic or Quartz Blue smart shower kit. It comes complete with patented integrated storage shelf and two hanging hooks for bathroom accessories. Watch the video at www.rdr.link/KF045
5 6 6. ROCA
5. HANSGROHE Bathroom brassware manufacturer Hansgrohe has worked with vets, psychologists, dog groomers and pet owners to develop a shower specifically for dogs – the aptly titled DogShower. It has been created with three spray modes and silicone nozzles to enable water to reach dirt deep down in the undercoat and remove shampoo. It also boasts a water brake, to prevent dog owners from getting wet while washing their pet. Read all the technical product details at www.rdr.link/KF047
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Bathroom manufacturer Roca has introduced Rose Gold and Titanium Black finishes to its Insignia and Naia brassware ranges. With a square handle and a round body, Naia boasts a combination of cylindrical and square geometric shapes to complement a variety of bathroom decors. Whereas Insignia features gently curved lines, a soft profile and a slim side handle and has been created for bathrooms with an urban design. Download the Insignia product factsheet at www.rdr.link/KF048
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7. MERLYN Merlyn has just launched the Revo dual-purpose handrail and storage system. The luxury shower accessory is a modern alternative to grab rails and provides support and storage. Tested to withstand a 150kg load. It features clickable arms that can be moved and locked at different angles (rotating up to 180°) with a range of removable storage pods and hooks. Watch the video at www.rdr.link/KF049
9 9. IDEAL STANDARD Adding to its Atelier Collections, Ideal Standard has just introduced its flagship piece Tipo-Z. It is based on the Zeta basin, which was a 1950s bathroom suite designed by Gio Ponti. The flagship basin and pedestal has been cast in one piece and is available in either a white or black finish. Download the brochure at www.rdr.link/KF051
8. PERRIN & ROWE British brassware manufacturer Perrin & Rowe has unveiled the Langbourn bathroom collection, which takes inspiration from classical styling but with a contemporary twist. The range spans deck and wall-mounted taps, shower fittings and valves, along with complementary accessories for a co-ordinated look. Langbourn brassware is available in a choice of six finishes. View the entire collection at www.rdr.link/KF050
10 10. VITRA Global bathroom brand VitrA has introduced Liquid – a range created in collaboration with Tom Dixon. Liquid is the first ever bathroom range created by the British designer, and features sanitaryware, furniture, taps, shower systems and accessories. It combines a range of materials from fluted glass and metal mesh, through to chrome and gloss black brassware and includes wall tiles, available in five designs and five colours White, Black, Grey, Sage Green and Ecru. Read more on this story at www.rdr.link/KF052
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NECESSITIES
STORAGE
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Store and order
We take a look at how designers can maximise the effectiveness of the kitchen space and personalise it for their client’s use, using storage solutions
1. ROTPUNKT Created by John Wilcox Design, this kitchen project features a designated breakfast station, with small appliances hidden behind pocket doors until required. Read more at www.rdr.link/KF053
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2. HETTICH AvanTech YOU drawer system features a 13mm side profile, ‘invisible’ integrated front panel adjustment and integrated 4000K LED light. View all the technical details at www.rdr.link/KF054
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There are few things in life so supremely and serenely satisfying as neat and ordered storage. It has become a goal or vision for a perfect life, so much so two million posts on Instagram are dedicated to #storage alone. But why have the inside of cupboards attracted so much attention? Head of UK operations at Rotpunkt Matt Phillips comments: “My feeling is that consumer expectations are rising as homeowners are increasingly open to modular furniture which works seamlessly in kitchen and living areas to suit flexible, modern lifestyles.” Industry experts also believe COVID has played its part in the added interest in storage, as director of independent kitchen retailer The Myers Touch, Helena Myers explains: “Consumers have an increased need for functional ‘hidden storage’ in their kitchen spaces as they are spending more time in their kitchens since the COVID-19 Pandemic. Essential for a streamlined finish, storage systems and pantries maximise space without impacting on the look and style of the kitchen.”
3 3. DAVAL Food larders have become a must-have in kitchen storage. Read more about the case study at www.rdr.link/KF055
Accessible storage
4. TKC
But what internal storage solutions are there for kitchen designers? Of course, there’s the magic corner, which shouldn’t be overlooked. Marketing manager of TKC Neil Taggart comments: “Corner units have been around for several years now and they still remain the best solution for dead corner space, as no-one has come up with anything as practical, affordable or more innovative in design terms.” However, Taggart also says tall pull-out larders are growing in popularity, as they provide visibility of all the contents at eye level. And national sales manager for Pronorm UK & Ireland Richard Turner agrees: “Using all the space within a cupboard, such as the inside of the doors, should always be considered. Tall, pull-out larder units have become the product of ergonomic choice for designers and consumers because they bring all items out of the unit allowing you to see and reach everything easily.” In fact, marketing manager of Hettich UK Colin Paterson is emphatic when he states: “Larder units have come to define storage in the contemporary kitchen.” Although perhaps associated with largescale projects, tall larders are also useful in smaller schemes, as Neil Taggart at TKC says: “Where space is at a premium, say in a compact kitchen, using 900mm tall wall units is a very effective way to increase storage. The consumer gains an extra 1800mm of height per wall unit without anything feeling overpowered visually.”
The Dynamic under sink pull-out features a chrome wire basket, grey plastic tray and uses a soft-close mechanism. Request a brochure at www.rdr.link/KF056
5. BRANDT DESIGN
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This kitchen features a home bar with pocket doors and mirrored back panel. It has integrated storage for hanging glasses. Discover more about this project at www.rdr.link/KF057
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Personalised pan drawers And of course, you can’t consider storage without addressing the need for the wide pan drawer in a functional kitchen. With movable pegs, divided sections for cutlery, spice jars, cooking foil, phone chargers and even a kitchen safe, drawers enable designers to personalise the kitchen for their clients. Colin Patterson of Hettich UK comments: “The ability to individualise is part of a spreading culture in kitchen design.” To ensure the internal fittings meet the requirements of their clients, commercial director of Brandt Design, Julia Steadman says ask about how they use their kitchen. “I think it’s also wise to encourage clients to talk about their daily routine, including how much time they have available to clean and tidy their kitchens, as they might actually benefit from more structured internal storage than envisaged at the start of their project. Assure them that honesty is the best policy and there are all sorts of ways you can design a kitchen so that any clutter is minimised.”
Premium storage fittings This wide storage choice also enables designers to move clients up to more premium fittings. Managing director of Daval Simon Bodsworth speaks to retailers: “When easy-touse systems can be shown to save time and add value, as well as another layer of customisation, I think you are in a good position to steer your customers towards a top-of-therange solution which will best suit their core needs.” Rotpunkt offers ZX1400 Zircon drawers and pan drawers with 140mm glass or oak side panels. “We have developed electric dooropening systems and ‘push-to-open’ concepts for added convenience in busy spaces, which have been well received and are now included in our portfolio, as standard.” explains Matt Philipps. While Hettich recently won the 2021 Interzum Award in the “High Product Quality” category for design merit for its AvanTech YOU drawer system. It boasts a slimline drawer profile of 13mm, ‘invisible’ integrated front panel adjustment, plus integrated lighting for enhanced visibility of the contents and to act as a focal feature. Julia Steadman at Brandt Design believes increased use of technology is going to be the next step in raising the game in storage: “I predict that as home automation increases and smart home technology becomes embedded in the kitchen that this will present new opportunities for internal fittings previously unchartered.”
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a showroom. Matt Phillips of Rotpunkt comments: “I think there is a lot to be said for encouraging clients to explore the look and feel of components in the flesh, so they can appreciate them at first hand and get a better understanding of what they ae getting for their investment when it comes to a higher price point.” He adds: “As the hardest working components of the kitchen, it makes sense to outline product guarantees to help a client with their buying decision.” And Richard Turner of Pronorm says look for unusual storage solutions, commenting: “We encourage our studios to display a range of ideas that will show how it can add to the user’s enjoyment of their kitchen, on both a visual and practical level. Demonstrating clever ways to optimise storage, say in a mid-height unit, often hooks them better than the more obvious items such as larder pull-outs.”
6 6. PRONORM The Pronorm mid-height units measure 1440mm high and provide decorative open plan storage, Protech titanium pull-out drawers, adjustable height shelves and pull-out shelf board. Discover more details at www.rdr.link/KF058
7. SIEMATIC SieMatic’s MultiMatic accessories, available from The Myers Touch, features drawers and pull-outs for tall, wall and base cabinets, providing 30% more storage space. Find out more at www.rdr.link/KF059
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Display storage solutions Of course, the best way to encourage a client to trade up is to show a variety of storage fittings in
Areas for improvement But while accomplished kitchen designers may be well versed in storage, surprisingly experts say there are still areas which can be overlooked. These are the spaces dedicated to keeping the kitchen clean. Neil Taggart points out: “The area under the sink is often poorly used with everything sitting at the base of the cabinet, meaning users have to bend down and reach in for items. Adding in some wirework to store cloths and cleaning products, which will pull-out and be accessible at a more ergonomic height, is a small product addition that brings big benefits.” And managing director of LDL Simon Ogden takes an equally pragmatic view of ensuring the kitchen is functioning at a high level of hygiene, by encouraging designers not to forget the wastebin. He says it is “often overlooked at the planning stage with end consumers feeling really underwhelmed regarding storing of waste once their dream kitchen has been installed.” Whereas Julia Steadman of retailer Brandt Design, believes rather than storage requirements going unnoticed at the start of the project, designers may not consider future needs. She explains: “I think we sometimes forget that our client’s needs will naturally change after the projects have been completed and we need to make it easier for them to change the use of drawer or cupboard, if required, by ensuring the original fittings are strong, resilient and reliable.” So perhaps designers could take another look at the market for storage fittings. Consider how to improve access now and in the future, to ensure the kitchen is as ergonomic as it can be for their customer.
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BUSINESS
Q&A
“It has been a very special reunion”
UK sales manager of Acquabella Roberto Heredia on exhibitions, stand designs and stock issues
1 Q
How has business been over the past year or so? A: Business is going really well, with the UK market growing 15-20% year-on-year. Acquabella has fronted several difficult challenges such as Brexit, the pandemic and global shortage of raw materials. All in all, we sorted all these issues, adapting very fast to the new scenario, and adjusting the new protocols in a timely manner. I’m especially pleased with how we have managed at this “historical” time.
Q
You’re just participated at Cersaie – so how was it returning to a physical exhibition? What were your expectations in terms of visitors/ambience and did it meet with them? A: Definitely, a very satisfactory experience to be back on the road! After so long, it has been a very special reunion with customers. I attach great importance to human relationships and we wanted to interact outside of a TV screen. A real comeback with renewed energy.
Q
How did Cersaire compare with your Virtual Tour online exhibition? A: They go hand-in-hand. We had a very special
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2 space at the stand in which you could live the full experience of the Acquabella Virtual Tour adding a new element: the 3D glasses. The Acquabella Virtual Tour has been a pioneering tool to present our brand in every way. For the UK, I have presented more than than 12 webinars and it is being implemented in many UK showrooms to show the customer our products in a way never experienced before. Our stand at Cersaie is closely linked to the Virtual Tour since it recreates a very similar space and environment, telling a story and presenting the products in a different, original and innovative way as we always do.
Q
Acquabella is known for its stand design, so what was your story of the stand and what were your hero launches? A: Personally, I’m very happy with the last stand proposals we made around the world: in 2018 we recreated an architect studio; in 2019, the store; for 2021 we have built a Resort experience, inspired by Bali and transmitting a clear commitment to the new characteristics of the bathroom world: relaxation, calm, well-being, hygiene and health. The 200sqm stand was divided into zones, including a swimming pool
1. UK SALES MANAGER Roberto Heredia pictured on Acquabella’s stand at Cersaie, themed around a Bali spa resort
2. OPAL QUIZ The Opal Quiz bath and complementary basins are made from Akron and available in Soft Aubergine. Find out more at www.rdr.link/KF060
área where the sun loungers were made from shower trays. The new product launches included the Opal Quiz bathtub, a texture called Arabba and new shower tray models Tempo and Flow Zero tray Mini worktop.
Q
Have you experienced any issues with stock shortages? What is your current lead time? A: Starting the year, the entire sector experienced delays due to the scarcity of materials and consequential increase in the cost, especially the resin which is essential for manufacturing the Acquabella products. However, we organised ourselves with new
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3. MINI WORKTOP The Mini bathroom worktop by Acquabella is available in a single format, it includes a towel rail. Watch the video at www.rdr.link/KF061
4. INFINITY WORKTOP
manufacturing plans to optimise resources, so the impact of the service has been minimal.
Measuring up to 2200mm, the Infinity worktop is available with a choice of three basin sizes. Read the technical details at www.rdr.link/KF062
Q
5. TEMPO TRAY Tempo shower tray comes in an Arabba texture inspired by wove fibres. Read the technical details at www.rdr.link/KF063
How can retailers best help you managing stock issues and supply? A: We already have new procedures in place, as Brexit and new customer rules added more difficulties for lead times. We decided to incentivise deals with customers that committed to hold stock. I’m personally happy because this is a new line of business for us and, at the same time, the customer is happy with a better rate
and service. Service is key. We also have plans to develop our own stock holding in the UK soon, outside any type of distributor.
Q
Will you be exhibiting at Kbb Birmingham? Will it bear any resemblance to the show in Cersaie – in terms of size/story of the stand/product launches? If not, what will you be doing at Kbb Birmingham? A; Of course! The fifth appearance of Acquabella is expected to be the best! Since 2014 we have always believed in this exhibition; both kbb and Acquabella, hand-in-hand have collaborated to achieve the best possible show. kbb 2022 will herald our return with the biggest and best stand ever. But it is still a secret.
Q
What are the biggest challenges for Acquabella? A: For Acquabella, our biggest challenges will be developing the brand in the UK and Ireland achieving a prestige position and making customers feel they can rely on us. We will also be focused on innovation, longevity of designs and becoming the reference and number one in our sector of products. Having sorted all challenges in 2021, we are now stronger and ready for opportunities in the future.
5
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What are the biggest opportunities for Acquabella going forwards? A: kbb is the big come back. We are now in a position of competing with the local suppliers and give customers the same quality and innovation with the best service ever.
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BUSINESS
COMPANY PROFILE
1. EVERYDAYSAFE Chubbsafes has introduced the EverydaySafe, designed to securely store items in daily use – from car keys and jewellery, through to cash and credit cards.
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Safe in the knowledge With a brand history of almost 200 years, and synonymous with security and locking systems, Chubbsafes has created a safe for use in the kitchen. Designed in collaboration with furniture manufacturers, EverydaySafe stores valuable items in daily use – hence the name – from car keys and jewellery, through to cash and credit cards. Activations manager Viktoria Lövberg explains: “We didn’t have knowledge of the kitchen segment, which meant we had to work with companies who do. It makes a lot of sense to put a safe in the kitchen because it is the heart of where we live today.” However, the safe can equally be fitted in the lounge, the bathroom or the bedroom – wherever is the most convenient for the consumer.
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Activations manager Viktoria Lövberg and product launch manager of EverydaySafe Shane McKay explain why it is the next essential kitchen add-on.
Safely insured The EverydaySafe has been designed to be built into cabinets as a drawer-in-drawer model or standalone option, with a furniture manufacturers’ drawer front. Using a complementary app, it is operated by phone or a biometric fingerprint scanner. Priced circa £1000, Viktoria Lövberg says the safe is not just for luxury kitchens, adding: “It’s in the price range where most consumers could buy it.” And the EverydaySafe can either be purchased as part of a whole kitchen project or retro fitted, if there is
access to an electrical supply to power the mechanism. But Lövberg is keen to point out this isn’t just a hi-tech lockable drawer; it features a Faraday Shield to prevent car key cloning. The German General Automobile Club (ADAC) tested 237 keyless cars and found thieves could trick 230 of them into believing a car key is closer than it is, enabling them to unlock and start a car. According to LV=General Insurance, car theft claims rose by 20% every year from 2016 to 2019, which is substantiated by Government
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data. It reports vehicle theft in 2018/19 reached a nine-year high, with more than 114,000 vehicles stolen in England and Wales alone over the 12month period. EverydaySafe also comes complete with certification that insures the contents. Lövberg explains: “We have the Sold Secure certificate. It’s an independent test institute in the UK and is connected to the insurance ratings. By buying a safe that is Sold Secure proofed, an insurance company can typically cover the contents if there is a burglary, and someone gets into the safe. It means consumers can store £2,000 cash or valuables up to £20,000 and that’s covered by insurance. There are lockable drawers you can put into kitchens, but they can’t be compared to a safe.” Even though it features the latest digital security, Chubbsafes reports the EverydaySafe is easy to install. According to the company, it can be fitted in 30mins by a two-man team with standard tools, as all fixtures are supplied with the safe. “The ambition is that it is as easy to put in as any other drawer; it’s just that this one has a lot higher protection,” says Lövberg.
UK stockholding Although manufactured in Germany, Chubbsafes has built up a local stock holding for UK retailers. Lövberg explains: “One of the first things we did was to build up local stock in the UK, especially with Brexit, to make sure we can always deliver in five days.” But also recognising retailers are having to place their furniture orders early, to cater for longer lead times, they can also order an EverydaySafe and use its Delayed Delivery service so it arrives at the same time as the kitchen. Lövberg explains: “We now have the function that when you place the order you can choose whatever week you need the EverydaySafe to arrive.”
2
3
2. SECURITY BUILT IN
3. FINGERPRINT RECOGNITION
EverydaySafe has been designed to be built into cabinets as a drawer-in-drawer model or standalone option.
The drawer can be operated by phone, using a complementary app, or using a biometric fingerprint scanner.
marketing, training and sales tools they need to feel confident to put it in their design. At the same time, we want them to know that they can make some margin on it and it’s in their interest to display it.” Lövberg agrees and points out “The EverydaySafe doesn’t replace anything in the kitchen. I think that is key. It’s additional margin.” Chubbsafes will be exhibiting at Kbb Birmingham to showcase EverydaySafe, grow its retail network and support its existing dealers. A 48sqm stand will be used to highlight the range of installation possibilities and help educate kitchen retailers in more detail about the product. “I can’t stress enough how key the Kbb exhibition will be for potential resellers to be able to touch and feel the product and meet us, and for us to bond with existing dealers”, says Lövberg.
High ambitions
“I have to say, it’s quite cool to see how open to new products and innovations UK resellers have been. We have received really positive feedback and that’s great.” In fact, Chubbsafes has high ambitions for the brand in the UK, as Lövberg states: “The UK is a primary market for the EverydaySafe. We would like to have a displaying dealer in every single postcode region around the UK.” Chubbsafes believe the EverydaySafe could become an essential add-on for the kitchen, similarly to a boiling water tap. Shane McKay concludes: “Nobody knew they wanted a boiling hot water tap until they found out it existed. Now everyone wants one. We see ourselves at the start of that journey. You don’t know you want an EverydaySafe but as soon as you see it, use it or use someone else’s, you think why don’t I have one?”
Despite having only launched the product in Spring 2021, the EverydaySafe already has 21 displaying dealers in the UK. Lövberg continues:
To find out more about the EverydaySafe watch the video at www.rdr.link/KF064
Sales support Focused on sales through kitchen retail rather than its traditional channel of hardware stores, the EverydaySafe is supported by training and marketing available on an online platform. Retailers can access printed brochures, high resolution imagery, as well as video content to help promote the EverydaySafe to their consumers. Product launch manager Shane Mckay comments: “Our primary focus is to work with kitchen retailers to give them all the
4. INSURED CONTENTS Everyday Safe boasts a Faraday Shield to prevent car key cloning and thereby reduce the possibility of theft.
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BUSINESS
SME ADVICE
Company matters
Offering support for independent kitchen and bathroom firms because your business is our business
SOCIAL MEDIA Give social media more muscle If your social media is reactive, rather than proactive, it’s time to take a look at your strategy and see how it can work harder for you. Here are five top tips to give your social media more muscle and provide more business opportunities for your retail business.
1. Make a plan Start with a plan: Do you want sales, followers, influencers, affiliates? Once you know what you want, you need to know how to measure this. Look at your KPIs and decide upon three or four. Likes, comments, shares and direct leads are good ones to begin with.
2. Attract an audience Know your audience: what are they looking for, what do they want? Are they looking for a totally new installation or just pieces to revamp and update an existing space? Once you know what your audience wants, you can set out to ensure
MARKETING If you’re on show, let people know! No harm in showing off when you are at the top of your game is there? In the nicest possible way of course! Now that face-to-face events and exhibitions are open again, companies are looking at ways to go for gold in front of customers and contacts. We are absolutely thrilled to see the preparation starting again for our much-loved kbb exhibitions, and others. We’ve missed many parts – from the busy leadup making sure media packs, samples, brochures and gifts are prepared, to launching
all your content showcases the solutions to your followers’ or fans’ problems.
3. Create quality posts Quality is better than quantity: there is a lot of discussion on how often to post. I would suggest
4. Know your tools
new products and setting up interviews at the show with editors and journalists in the industry. And let’s not forget, catching up with the familiar faces we all know and love! I was looking at the list of exhibitors for kbb 2022 and noticed that only a few are actually shouting about the fact they will be there (cross everything that nothing gets in the way!) After discovering this, we started putting together some pointers for those who are planning on getting out and about again soon. If you are spending time and budget planning and attending shows, it’s important you let customers know that you’re going to be there.
Now on to the content for print and online media, your social channels and your website. Again, you want people to know you’re there and what to expect. Develop a strict social media calendar so that you are regularly promoting your attendance and why not give sneak peeks into what you’ve planned. Aim to increase your followers and get them talking about the show by conversing with interested parties - the organisers, the media, other exhibitors, the venue, the associations. Ask the organisers how they can help you in terms of PR. What is their PR plan? Every exhibition has a PR agency or someone who handles it in-house. They want to promote themselves too. Liaise with journalists and inform them too – follow the key contacts and send them regular, really good content before and after the event.
Pre-show information Firstly, use your website and online presence as your own personal marketing tool. Put the event logo on the front page of your website, and your sign-offs, so that people know where and when they can view your wares. When you’re speaking to customers, tell them what your plans are. Even better, inform and brief your sales team for them to tell customers too - and anyone else really.
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you focus on the quality of your posts, rather than the quantity. Some of the biggest and most well-known brands do not post every day.
Use the right tools: reels, stories and video
At-show awareness When it comes to stand design, you can be experimental and try to stand out. Add something to your stand that people will remember when they get back to their showroom. Speak to the
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content are essential. Get to know the tools you will need BUT decide upon your goals first.
5. Schedule your stories Schedule your content: once you have your content designed for the month, with the relevant hashtags, then schedule it! Your digital marketing department should be working ahead and responding to the likes, comments and leads. If your sales and marketing departments are not working together, then now is the time to change this.
EXPERT: Anna Rump of #thesocialmedialady COMPANY: Amelia Rose Media Background: Social media consultant Anna Rump, of Amelia Rose Media, works with lifestyle brands to help boost their income. She has recently taken engagement on social media, for one company, from under 1% to over 20% in three months and brought in sales worth over £50,000. Anna Rump achieved this in under 90 posts across just three platforms. CONTACT: www.rdr.link/KF065
stand designer – they are the experts! Choose a company representative and make them the face of your brand for the duration of the show – make sure it’s someone who is chatty! Offer your brand ambassador as a speaker or develop an element of a seminar. We are very much looking forward to attending the industry exhibitions planned for 2021/22 and want to wish everyone good luck with the planning for what will be the first one in a while! EXPERT: Alison Relf COMPANY: Taylor Alden BACKGROUND: Alison Relf is managing director of Taylor Alden PR, a content, brand storytelling, media marketing specialist. It specialises in kitchen and bathroom, home and garden, building and construction and industrial markets. CONTACT: www.rdr.link/KF066
RECRUITMENT Hidden door market I can guarantee at some point in conversation, with a disheartened jobseeker, you will have heard about the hidden job market. So does it really exist? Is job hunting today becoming nothing more than a digital version of hide and seek? Has the promotion of job vacancies become more under the table, so only a select few know about them?
Become easy to find First of all the term is misleading as no job is ever ‘hidden’ from you. It’s more likely that you may not be looking in the right places or positioning yourself so that you can be found for these jobs by a relevant recruiter: be it in-house or via a head hunter. Similarly, you may not be coming up in recruiters’ searches. You may be absolutely awesome at what you do but still be the world’s best kept secret. It’s not about blowing your own trumpet or showing off, it’s about raising your profile and marketing yourself more effectively. So your LinkedIn profile, for instance, really needs to be keyword optimised for the jobs you want. In fact, most recruiters have a ‘recruiter license’ that gives them full search-ability of everyone on LinkedIn via Job Titles, Location, Skills and Keywords (among many other fields) so my advice is simple and effective - make yourself easy to find. And remember, your LinkedIn profile is not set in stone, you can change it to reflect who you are and what you do as your skill set and career path develops.
Partner with agencies Something else to consider is making sure you partner with the best agencies in your field. Bear in mind that some smaller companies may not have an internal recruitment function and may rely purely on agencies. Also, on occasion, businesses may need to conduct a confidential search for a role and sound out opportunities months in advance. They could well use an agency or executive search firm to do this for them, so they can put out feelers discreetly. Maybe they are looking to manage someone out of the business, scoping out a new role or have a senior hire they are keen to bring in?
Network effectively Then there’s networking. Yes, I know it can sound a bit 1980s but you really need to network
effectively so that you can become known to key decision-makers within businesses you want to work for (or should I say ‘add value to’?) Start building relationships through LinkedIn by posting and commenting on content and connect with people in your industry and within your target companies. Be brave and I promise you won’t look back as you’ll be amazed at the doors this can potentially open for you. You can start with the list of businesses you want to work for. It’s time to be proactive and reach out to the HR or Talent teams on your hit list, rather than waiting for them to advertise. Bear in mind what Churchill said, “I like things to happen; and if they don’t happen, I like to make them happen.” Tell them that you want to work for their company, clarify the type of role you would be interested in and give them your CV and portfolio to keep on file. Timing is everything with this, but it could work to your advantage if pursued.
Adopt positive mindset The most important thing is try not to worry. Get yourself in a positive mind-set. Jobs are not hidden. You just need to make sure you have a well-rounded job search strategy which incorporates a great CV, optimised LinkedIn profile and a committed, proactive approach to networking. Remember that there is no smoke or mirrors, just people like you trying to find people like you. And the more people you know, the more people you will know who can potentially help you. In my 18 years as a recruitment specialist, most of the candidates come from our network of industry contacts, direct headhunting, referrals, LinkedIn activity and direct applications, in that order! EXPERT: Peter Jones COMPANY: Foyne Jones BACKGROUND: Peter Jones is founder and managing director of Foyne Jones, specialist recruitment agency for kbb retail, independent and national merchant and construction sales. He is also the host of podcast The Peter Jones Show, which covers recruitment and industry news, and features guests who are leaders in the industry. CONTACT: www.rdr.link/KF067
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BUSINESS
PROMOTION
KI TCHENS &
BATHROOMS NEWS We produce exclusive videos, each week, on www.kandbnews.co.uk interviewing business leaders. They cover industry-wide issues, individual retail challenges or initiatives and design trends. Here are our latest, just in case you’ve missed them.
How sustainability impacts kitchen design | Mayhul Nandha | Brandt Kitchen Design Studio manager and senior designer of Brandt Kitchen Design Mayhul Nandha explains how sustainability now impacts on kitchen design. He says it forms a natural part of the specification process and highlights his go-to products for sustainable design. Watch the video at www.rdr.link/KF068
Kitchen supply challenges could be long-term as sales show no sign of slowing | Bill Miller | KBBG Managing director of the KBBG (part of Der Kreis) Bill Miller says kitchen supply challenges could be long-term, as the home improvement boom shows no sign of slowing down. He believes honest dialogue between suppliers and retailers can help everyone in the supply chain trade more effectively. See what he has to say at www.rdr.link/KF069
Why kitchen and bathroom industry must start recruitment drive for 2021 and beyond | Bill Miller | KBBG Managing director of KBBG Bill Miller says the kitchen and bathroom industry must start its recruitment drive for 2021 and beyond. He says the business is exciting, high value and sexy and needs to attract young people to be the designers and retailers of the future. Find out his thoughts at www.rdr.link/KF070
Recruitment 2021: Why recruitment shouldn’t stop after probationary period ends Founder of specialist recruitment agency Foyne Jones, Peter Jones explains why recruitment shouldn’t stop after the traditional probationary period. He says make sure your on-boarding procedure includes talking to starters and finding if they are getting what they were promised and if not have you explained why? Discover his advice at www.rdr.link/KF071
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LAST WORD
NEWS & VIEWS
Going green Founder of The Used Kitchen Company Looeeze Grossman explains how kbb retailers can make their business environmentally conscious and more profitable Some who think ‘going green’ is just another trend or marketing ploy, may need to revaluate. Consumers are becoming much savvier of their actions and the overall impact their purchasing decisions have on communities. Shoppers are becoming more environmentally conscious in all ways of life, so kbb retailers need to be stepping up to the mark when it comes to meeting these needs. Through sustainable practices and actions, retailers can be more efficient, saving themselves money as a result. If each retailer takes on board at least one sustainable practice, it can make a huge difference overall.
Develop a Plan If you’ve decided you want to be more sustainable, the next step is knowing where to start. Usually if you contact your local utility company and request an energy audit, they’ll recommend ways you can cut down costs, free of charge. Use these recommendations as a basis to start with and go through each area of your space and see which processes can be changed and how. This will give you a clear plan of action that will be easy to implement and explain to staff too. It’s worth looking at timers for light and eco
efficient bulbs. While we all want our window displays to be visible to passers by, especially when we’re on a high street, having the lights turned off at a certain point can save on energy and help protect the environment.
Reduce, Reuse and Recycle Recycle absolutely everything and anything that you can possibly think of. Thanks to The Used Kitchen Company, you can even recycle exdisplay kitchens, bathrooms, bedrooms and living rooms, which not only helps you to reduce waste, but even makes you a profit on something you’d have previously thrown away for free! It may be obvious but reuse packing materials and cardboard boxes where possible. Consumers can often be steered away from products with non-recyclable packaging and are becoming savvier and keener to see recycling instructions on packaging. By using sustainable packaging, it’s yet another great way to promote your business’s commitment to sustainability. COVID has forced many companies to go digital, but it doesn’t just stop there. Aim to reduce paper transactions as much as possible for example with, bill payments, invoices, orders, online banking, day-to-day communication etc. the list goes on! With hygiene being more important now than ever, try to use eco-friendly cleaning products that are biodegradable and non-toxic in your retail space.
Kitchen Passports Defra’s ‘Resources & Waste Strategy’ of December 2018, stated product passports
would have a significant role to play in the UK achieving its waste reduction targets by 2050. The Kitchen Passport asks kitchen owners and retailers to take responsibility, by using the website www.mykitchenpassport.com to keep a record of your kitchen from where and when it was bought, to what units and worktops are made from, to appliances and their model numbers. Then owners will have everything they need to pass a kitchen on, when they no longer want it, transferring the digital passport into the new owner’s name. Not only is this a great way for homeowners and retailers to promote sustainability, but it’s also free to use and helps streamline the purchasing process for customers, a win-win!
Sustainable marketing Once you’ve started implementing sustainable practices, make sure you’re shouting about it! Announce your new initiative to customers, staff and even suppliers. Let them know your store is committed to making responsible choices for the good of the planet. Also make sure you’re sharing the new initiatives with your staff. Ask for input and encourage employees to share their own green ideas, for which you could offer incentives. If an employee is walking, biking or using other environmentally friendly methods to get to work, for example, then reward them for sustainable behaviour. Every small sustainable step retailers can make, no matter how big or small, can make a huge impact on the environment and should be a key consideration for retailers moving forward.
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NEWS & VIEWS
MAKING HEADLINES
Top 3
website stories What has been driving Kitchens & Bathrooms News website traffic? Here are the three stories with the biggest hits in September on www.kandbnews.co.uk NEUE ALNO German kitchen furniture manufacturer Neue Alno ceased operations at the end of September 2021, following the company being unable to find an investor. The district court of Hechingen granted self-administration insolvency proceedings for the assets of Neue Alno GmbH and BBT Bodensee Nahrungsmittel GmbH and Dr. Holger Leichtle appointed as trustee. However, in consultation with the works council and the administrator, the management concluded the two companies would have to cease operations at the end of September. Existing orders were completed by the deadline, after planning and in consultation with its customers. Based in Pfullendorf, Germany, the kitchen furniture manufacturer employed around 230 people, who were made redundant. www.rdr.link/KF072
1
Kitchen Manufacturers
2 HARRISON BATHROOMS Bathroom products supplier Harrison Bathrooms has appointed four area sales managers to support its growth strategy. Danyal Qureshi has been named area sales manager for South East Central and has worked for Formula Bathrooms and Fired Earth. Derek Cowan has been appointed area sales manager for Scotland and joins the team with over 20 years’ experience across flooring, bathroom, and plumbing industries. Area sales manager for Ireland is Wayne Cooney who has more than 30 years’ sales experience working in the country and joins the company from MyLife Bathrooms. Completing the line-up is Kevin Pearman, area sales manager for South Wales and South West, who has over 20 years’ experience in sales. www.rdr.link/KF073
NICK HOPKINSON Kitchen and bathroom industry stalwart and philanthropist Nick Hopkinson MBE DL, known as Hoppy, has passed away. Hoppy established Mark Two Distribution with his father, Peter Hopkinson in 1984, who set up Peter J Hopkinson Factors (PJH Group), and brother Chris joined a year later. For many years, Hoppy helped raise money for the Bolton Lads and Girls Club, where he would organise an annual boxing extravaganza. He even once raised £1m for underprivileged children in just one night. His charity work saw him awarded an MBE and Hoppy was also honoured with the titles High Sheriff of Cheshire in 2020 and Deputy Lieutenant of Cheshire. www.rdr.link/KF074
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ADVERTISEMENT INDEX Acquabella ..............................................(page 41)
Ideal Standard (UK) Ltd ......................(page 13)
B A Components ......................................(page 9)
Just Trays................................................(page 36)
BIKBBI....................................(inside back cover)
Karndean Design Flooring ....(pages 18 & 19)
Bette GmbH & Co..................................(page 39)
Mereway Kitchens................................(page 58)
Blanco Ltd ..............................................(page 20)
ML Accessories Ltd ..............................(page 49)
Chubb Safes ....................................(pages 6 & 7)
Quooker UK Ltd ....................................(page 23)
Crown Products ..............................(back cover)
Reginox UK Ltd......................................(page 16)
Elica ..........................................................(page 32)
Riobel ....................................(inside front cover)
Falmec UK ..............................................(page 28)
Trend Bathrooms &Home Office ....(page 35)
Franke UK Ltd........................................(page 25)
Trojan Plastics Ltd................................(page 39)
Geberit Ltd ................................................(page 4)
Uform........................................................(page 17)
HIB Limited ............................................(page 11)
Vado ..........................................................(page 27)
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