Kitchens & Bathrooms News October 2020 by Hamerville Media Group

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KI TCHENS &

BATHROOMS NEWS THE BUSINESS MAGAZINE FOR KITCHEN & BATHROOM PROFESSIONALS

OCTOBER 2020

KITCHENS & BATHROOMS NEWS OCTOBER 2020

EXCLUSIVE: BLANCO INTERVIEW Marketing manager John Robinson: “We are expecting a W-shaped financial environment”

KITCHEN SINKS & TAPS How hygiene will become more significant to sales

INCLUSIVE BATHROOMS Why designing for all ages continues to be a growth market

news ■ expert views ■ company profiles ■ products ■ competitions ■ SME support www.kandbnews.co.uk

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NO 153 VOL 14 OCTOBER 2020

contents

NEWS & VIEWS 5 First word Editorâ&#x20AC;&#x2122;s opinion

6 News Round-up of industry headlines

12 Inbox Reader feedback

32 Last word MD of Roman Showers David Osborne explains why there are reasons to be cheerful and being made in Britain is one of them

34 Website stories The top 3 website stories on www.kandbnews.co.uk

KITCHENS 15 Sinks and taps Why hygiene will be a key driving force spurring kitchen sink and mixer sales

20 Just out Latest kitchen products

BATHROOMS 22 Inclusive bathrooms We shine a light on why designing bathroom spaces for use by all ages and abilities remains a growth market

24 Bathroom lighting How specifying a variety of lighting at the start of a bathroom project can enhance the usability and look of the space

26 Just out Latest bathroom products

BUSINESS 28 Blanco profile

Marketing manager John Robinson expects a W-shaped recovery and explains how the company is focusing on increasing consumer brand awareness

30 Company matters SME advice covering marketing, financial, management and legal issues, as well as personal development

www.kandbnews.co.uk K&BNEWS OCTOBER

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FIRST WORD

V–bounce for victory With the ONS reporting the UK has entered recession for the first time in 11 years and largescale redundancies at high street retailers, mainstream business headlines could suggest gloomy times ahead for kitchen and bathroom sales. Yet reports from the kitchen and bathroom retail frontline paint a very different picture. In fact, anecdotal evidence suggests business is booming. One Midlands retailer stated its installations were fully booked for the rest of the year and it had even made its first appointment for January 2021. It is perhaps no surprise, when the Renovation Nation Report suggests UK homeowners have spent £50billion on home renovations during lockdown. It states consumers have ditched holidays, and even engagement and wedding ring purchases in favour of home projects, with a fifth (22%) choosing to upgrade their kitchen instead. And lockdown has shaped what consumers are seeking in their next home, too. Landlord insurance company CIA Landlord surveyed consumers to find nearly a third (27%) desire ensuite bathrooms. And the respondents also ranked a home office as the third most popular feature for adding value to a home, which could interest specialists who have extended sales beyond the kitchen space. The upturn in home refurbishments echoes the ‘V’ bounce reported by the Builders Merchant

Building Index, where kitchen and bathroom sales, hit hardest by the pandemic, were up over 200% in May. And a recent PMI Construction Index revealed output during the month of July was over double that recorded in May. This is perhaps why in a survey of more than 1,300 tradespeople, conducted by Travis Perkins, half of respondents believe their workloads will increase over the next two months. Undoubtedly, the kitchen and bathroom industry has suffered during the months of lockdown, with showrooms having to close doors and furlough their staff. And, all businesses are also having to keep a watchful eye on the ever-present threat of further local lockdowns and a second wave of the virus. But, at this moment, with consumers now more than ever focused on their home, could a busy end of year level out retail finances for 2020? Only time will tell, as experts suggest Brexit could create a W-shaped economy, but certainly the current V trend could spell victory for bathroom and kitchen retail sales.

NEWS & VIEWS

KBN LIKES ✔ ...Reports from the retail frontline that business is booming, with anecdotal evidence installations are fully booked for this year

KBN DISLIKES ✖ ...Nearly 15,000 house fires are caused by domestic appliances but is pleased to note the figure declined by a fifth over the past 10 years.

KBN WANTS ! ...To remind kbb professionals that we offer all types of personal development, management, legal and financial advice in our “Business Insights” section on www.kandbnews.co.uk

Philippa Turrell Editor

Email your views on this subject, or any other, to pturrell@hamerville.co.uk To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk Editor Philippa Turrell e: pturrell@hamerville.co.uk Designer Donna Booth Production Assistant Stephanie Stapleton e: stephanie@hamerville.co.uk Group Production Manager Carol Padgett e: carol@hamerville.co.uk Printer Walstead Roche

Publisher Bryan Shannon Group Advertisement Manager Craig Jowsey e: craig@hamerville.co.uk

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ABC total average net circulation 13,640 (for the 11 issues distributed between January to December 2019)

© 2020 KITCHENS & BATHROOMS NEWS accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

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NEWS & VIEWS

MAKING HEADLINES

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Trade and consumer show will take place in January 2021

IN BRIEF ■ British homeowners have invested £55billion in their properties, or an average of £4,035.70 each on renovations since the lockdown began in March. The 2020 Renovation Nation Report by mortgage comparison site money.co.uk found a ﬁfth of consumers spent the money on the kitchen (22%). Personal ﬁnance experts at money.co.uk found homeowners had used money which would have been spent on a holiday on their renovation projects. Read the report at www.rdr.link/KT001

■ Manufacturer of showering spaces Lakes has produced two “Safe Working in the Home” guides, with one produced for bathroom installers and one for homeowners. They are designed to get the bathroom industry fully working again by helping installers and homeowners navigate the challenges of ﬁtting bathrooms in the “new normal”. Endorsed by the Bathroom Manufacturers Association (BMA), both guides bring together Government and industry advice. www.rdr.link/KT002 ■ Electrical appliance and kitchen retail buying group, Sirius Buying Group has announced the launch of a Digital Trade Show, which will take place on October 7, 2020. The concept of the Digital Trade Show follows an online meeting and a Virtual Conference hosted by Sirius, earlier in the year. However, the virtual event will not replace the traditional Sirius trade show. Read more at www.rdr.link/KT003

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Living Kitchen will go ahead in 2021 Part of international furniture fair Imm Cologne, Living Kitchen will go ahead from January 18-24, 2021. According to the exhibition organiser, Koelnmesse, 70% of the hall space has already been booked out. Vice president trade fair management at Koelnmesse Matthias Pollmann said: “Given the present circumstances, this really is a very good registration ﬁgure.” He continued: “Compared with previous months, we are also currently seeing increased interest overall in holding live trade fairs. “The motivating realisation is gaining ground that real-life interactions between people are essential when it comes to establishing and building business relationships.” To ensure the safety of exhibitors and visitors, Koelnmesse has worked with the public

authorities and drawn up a hygiene and infection control concept. The measures include discharging used air from the exhibition halls to the outside and drawing in external fresh air. Matthias Pollmann urged companies to take part: “From my perspective, a successful restart does not necessarily call for a showcase consisting exclusively of innovations. What is crucial is being present at the fair with your products.” And the exhibition organiser is optimistic about attracting visitors, to the event as Pollmann explained:

“Of course, the number of visitors will depend on the travel situation with regard to air, rail and local public transports – as well as on the extend to which travel restrictions are lifted. “Nevertheless, we are already reaching around 90% of our trade visitors despite the limitations that are currently in place.” At the same time, the imm Cologne team is also developing a digital format for the show, for those who are unable to visit in person. Pollman stated: “Exhibitors will also be able to present their products digitally and thereby increase their reach. “To supplement our digital matchmaking options, we are not only expanding the business opportunities available to our exhibitors but also reaching a broad spectrum of visitors.”

Company will now trade as Magnet CKS

Rixonway merges with Magnet Contracts Nobia-owned kitchen furniture companies Rixonway and Magnet Contract Kitchen Solutions have merged to form Magnet CKS. The Group has combined its sales teams, and the Rixonway product platform will now be “aligned” to Magnet trade and retail kitchens. Yorkshire-based Rixonway Kitchens was established in 1978 and has supplied furniture to social housing projects in the UK through construction companies and builders merchants. It joined the Nobia Group in 2014, when the European kitchen manufacturer acquired its parent company Rollford Holdings for £31million upfront and a variable cash consideration of £3million.

Sales and operations director at Magnet CKS Andrew Gould posted on LinkedIn: “We have amalgamated our sales teams and will soon have a common product platform which will align with those products currently supplied by Magnet, to both the trade and retail sectors. “The new Rixonway Collection will mirror the frontals that have been so successful in the social housing market but resized to the Magnet cabinetry. “This allows our customers to have access to bulk loads or single kerbside deliveries, from local stores, that best suits their needs. “In essence, all our customers will have access to the Magnet brand and the quality cabinet that

won the Which ‘Best Buy’ kitchen awards in both rigid and ﬂat pack formats.” He added: “The feedback from our customers on both sides has been extremely positive. The further expansion of Magnet CKS is underway, and will continue to change the contract kitchen market into a best in class service proposition the industry demands.” Nobia recently reported a strong cash flow despite an “unprecedented” UK sales drop of 56%. It stated it would be taking measures to increase efficiencies in the UK, which will impact 240 employees across the store network and supply chain.

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NEWS & VIEWS

MAKING HEADLINES

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Following an acquisition, company names joint managing directors

IN BRIEF ■ Industry training professional Ray Isted is offering free coaching and interview tips to Simon Acres Group (SAGL) candidates who have been made redundant. Having many years’ experience of the kitchen industry, Isted will offer advice to help people secure their next position and to stand out from the competition. His tips include doing research on the company, as well as to take time to fully understand the job description speciﬁcs. Find out more advice at www.rdr.link/KT004

■ House fires caused by home appliances have dropped by a fifth in 10 years, according to Home Office figures which have been analysed by insurer Prominence Support. Fire statistics published by the Home Office revealed there were just under 15,000 domestic fires (14,977) in England caused by home appliances during the past financial year (2019/20). This is the lowest number of incidents during any year over the last 10 years and a 21.5% drop in fires since 2010/11. Read the entire story at www.rdr.link/KT005 ■ Shower manufacturer Mira has agreed a two-year extension to continue as the front of the shirt sponsor for Cheltenham Town FC. The deal will see the sponsorship extended into the 14th year, having first sponsored the club’s shirt in 2008. Mira will continue to sponsor the home and away shirts worn by the Sky Bet League Two team in league and cup competitions until the end of the 2021/22 season. Read more at www.rdr.link/KT006

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Imperial Bathrooms unveils management team Following an acquisition by property development and investment company Lousada Plc, Imperial Bathrooms has announced a new management team. Former export director James Stevenson has been named joint managing director, a role he shares with newly-appointed associate John Kitchiner. James Stevenson said: “I am delighted to come together with John in the new role of managing director, as we share the same brand values and vision to shape the company’s future in pursuit of continued growth. “Crucially, we want to work together to improve productivity, driving our British-made bathroom products with extremely high pedigree to the UK homeowner in a proactive manner.” John Kitchiner brings 30 years of operations management experience to the company. As a business leader, with a history of adding value and growth,

his career has included strategic budgeting, operational improvement, business planning, project management and directional expertise. Kitchiner commented: “I am thrilled to be joining Imperial Bathrooms for many reasons, none less so than the company is an industry institution with formidable reputation. “My aim is to direct and oversee the predicted growth that lies ahead, as I feel certain that the fallout from COVID-19, combined

with Brexit at the end of the year, will offer huge potential for true British manufacturers like Imperial Bathrooms that are autonomous and have capacity for a resurgence in business.” James Stevenson added: “The recent organisational restructure is a great example of our continued development and renewed vision, which focuses on nurturing our rich brand history founded on quality product design, so we can engage the next generation of Imperial customers.”

CEO of RWK & Kuhlmann takes the helm

Ralf Marohn named Poggenpohl MD Ralf Marohn has been named managing director of Poggenpohl, following the completion of the company’s acquisition by Jomoo Germany, subsidiary of the Chinese Jomoo Group. All contractional conditions of the acquisition have now been ﬁlled, and the economic transition took place on September 1, 2020. Marohn has been an entrepreneur for 28 years and since 2014 he has been CEO of the kitchen manufacturer RWK & Kuhlmann Kuchen which was taken over after insolvency proceedings. During this time, Ralf Marohn

restructured and expanded RWK & Kuhlmann Kuchen. Marohn commented: “Poggenpohl will remain a German kitchen brand with production in Herford that stands for sophisticated, modern design as well as high quality and reliability. Our customers can continue to rely on the brand promise. “The jobs in Herford will be retained and the entire team of employees will return Poggenpohl to its old glory and strength.” Ralph Marohn paid tribute to the trust and loyalty its customers have placed in the Poggenpohl team and

brand: “We are delighted that our customers continue to support Poggenpohl. This shows the close bond and ﬁrm belief in what Poggenpohl represents – both historically and in the future.” Poggenpohl reported it will continue to focus on product design and innovation with investment into regional markets in Europe, USA, China, India and the Middle East. In addition, the company stated its network of branches and dealers will be expanded to “guarantee the high quality of Poggenpohl products and the best b2b customer service.”

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MAKING HEADLINES

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Some companies have posted a record month

IN BRIEF ■ Household appliance manufacturer Haier UK & Ireland has announced the launch of a social media campaign, #Haieractsofkindness, to acknowledge local heroes who have performed acts of kindness during the pandemic. Followers are invited to nominate a person or people in their community that have performed good deeds and acts of kindness, to help people during the difficult times, for no personal gain. Five acts of kindness will be selected from the entries and each chosen act will receive £1,000 to go to the charity of their choice. Find out more details at www.rdr.link/KT007 ■ Bathroom manufacturer Duravit has announced tennis star Dominic Thiem will be its brand ambassador for the next ﬁve years. The Austrian sportsman is number three in the ATP World rankings and is the third player from the country to make it into the top 10. Having enjoyed success on clay courts, Thiem is also the ﬁrst Austrian to win an ATP title on grass. View the whole story at www.rdr.link/KT008 ■ Distributor Hafele UK has launched a package of support for kbb retailers and manufacturers, in response to customer feedback about industry concerns as a result of COVID-19. Available to new and existing customers, the Hafele Here to Help programme is designed to help increase sales and enquiries, plus deliver projects on time and within budget. The package include a price freeze on all products for the rest of 2020. Read the entire story at www.rdr.link/KT009

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Bathroom suppliers are “recovering well” post lockdown Bathroom suppliers are “recovering well” following lockdown, according to the Bathroom Manufacturers Association (BMA). Following unprecedented falls in sales during March and April, suppliers have seen a gradual increase in demand as restrictions have eased. The BMA reports members’ consolidated sales are close to “ordinary” levels, with some companies posting a record month in July. Chief executive of the BMA Tom Reynolds commented: “When sales

levels plummeted at the start of lockdown it looked like 2020 was going to be a catastrophic year for the sector, so it is great to see such a strong bounce back. “BMA’s member companies have provided incredibly resilient and are well placed to make the most of the current optimism.” However, Reynolds also warned about downside risks for the industry, commenting: “Local lockdowns, second spikes, and a messy end to the Brexit transition period could all scupper our recovery.

“So, in short, the industry still needs the support of Government to secure a solid recovery.”

Kitchen and bathroom sales recovered to -22%

Merchant Q2 sales show “resilience and recovery” with uplift in kbb According to the Builders Merchant Building Index Quarter 2 showed “the phenomenal resilience of the sector in action”. During April, in almost full lockdown, sales fell -76.5% yearon-year, May recovered to -39.9% as restrictions started to ease, and

June grew +2.2%, helped by two more trading days this year and more relaxed restrictions. Total Builders Merchants value sales in Q2 2020 (unadjusted for trading days) fell -38.6% compared with the same period in 2019. Landscaping, the strongest

performer, was down -13.3% over the same period. Tools was weakest (-58.6%), followed by Kitchens & Bathrooms (-57.9%) and Plumbing, Heating & Electrical (-53.1%). Total value sales dropped by -27.2% in Q2 2020 compared with the previous quarter. All categories declined except for Landscaping (+38.7%). Kitchens & Bathrooms was down -55.8%. June improved with total value sales +2.2% up on May. Landscaping showed the biggest category surge over this period, up +50.3%. Sales were still negative in most categories, but returning, with Kitchens & Bathroom sales recovering to -22.5%. The quarterly BMBI index for Total Builders Merchants was 76.4, with Landscaping ahead of all categories at 138.8. The index for Kitchens & Bathrooms was 48.4.

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NEWS & VIEWS

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BATHROOMS NEWS THE BUSINESS MAGAZINE FOR KITCHEN & BATHROOM PROFESSIONALS

SUMMER 2020

EXCLUSIVE: KITCHENS & BATHROOMS NEWS SUMMER 2020

IDEAL STANDARD MD INTERVIEW Newly-appointed managing director David Barber talks about resilience, mutual support and the bathroom industry bounce back

LIFESTYLE KITCHENS How the lockdown has changed kitchen design – forever!

SMALL BATHROOMS Optimising sales in the smallest of spaces

news ■ expert views ■ company profiles ■ products ■ competitions ■ SME support www.kandbnews.co.uk

kandbnews The @novy_uk Gas Pro allows designers to choose from one to five burners and install them (and their controls) directly into quartz, stone or Corian worktops. Follow the link in the bio and click “Products” @Novy_uk Thank you

@tilesandmosaics A new survey featured in @kandbnews reveals that almost a third of Brits will refurb their #bathroom in the next year. We have lots of lovely bathroom tiles for new customers – book your visit to our showroom to take a look NEWS & VIEWS

LIFESTYLE KITCHENS

Egger Group UK Read all about our refreshed range of Feelwood surfaces in Kitchens & Bathrooms News. Part of the Egger Decorative Collection 2020-22, our range of synchronised pore decors makes it easy to recreate an authentic woodgrain finish.

@IdealStandardUK A fantastic interview with our UK MD, David Barber, is featured in the latest issue (Summer edition) of @kandbnews. Find out why he believes resilience and mutual support are key to our sector’s success.

Kitchens & Bathrooms News The UK’s first Villeroy & Boch branded kitchen showroom is now open in Cheshire. Chris Bentley Good luck to you in this new venture. Having designed and retailed kitchens as a design consultant in the Cheshire area for several years, I’m confident this showroom will do very well.

@kandbnews Bathroom Ventilation | Clear the air @VentAxia Effective ventilation is more important than ever. Tom Wodcke from @VentAxia says designers must consider air changes, noise levels and the ability to monitor indoor air quality #bathroom #kandbnews

LAST WORD

KITCHENS

Life less ordinary We examine how the lockdown has and will continue to shape the spatial planning and specification of lifestyle kitchens Although the kitchen has, for some time, been a multifunctional space combining cooking, dining and entertaining, the pandemic lockdown has seen its role increase even further. It has also become a space for home schooling, a work office and even remote business conference facilities. Head of UK operations at Rotpunkt Matt Phillips points to this new way of life: “The Office for National Statistics predicts that by (the end of) 2020 over half the UK workforce will be working from home. This means the kitchen needs to serve multiple needs now and seamlessly blend work, leisure and social time.”

Planning for improvements The extra hours spent at home has enabled consumers to see where improvements are needed to enable their kitchen to meet these multi-purpose requirements. Sales and marketing director of Franke UK Jo Rawstron explains: “With all the extra time we have spent in our kitchens for Zooming, teaching, home working, cooking, eating and living, there has been ample opportunity to understand what works and what doesn’t.” So it’s unsurprising to discover recent consumer research indicates two ﬁfths of those surveyed (42%) said they are investing more in their home in 2020, with one in 10 consumers wanting to purchase a new kitchen. So what will kitchens look like for postlockdown life?

Retail support for COVID-19 MD of BC Designs Darren Allison believes manufacturers need to get the basics right when supporting retailers. He says a two-way conversation can help to weather the COVID-19 storm

1 Designed for work

1. TKC

The open plan scheme with kitchen islands or breakfast bars has long served the role of the living/dining space and are suited to work space too. Doug Haswell, furniture manager of Caple, comments: “With the numbers of people working from home having dramatically increased since the pandemic began, it has made the island unit even more of a key feature in the kitchen.” But now there is also greater emphasis on storage requirements to incorporate home offices. Pronorm’s national sales manager for UK & Ireland Richard Turner believes this move towards more home working will buoy the movement for broken plan kitchens, as he

The Cambridge door is shown here in Indigo Blue contrasted with Light Grey. Boasting a Shaker design, each door is constructed from 20mm solid Ash. See all the available ﬁnishes at www.rdr.link/KR009

There is no denying we are facing unprecedented times, both as a sector and the UK economy as a whole. No-one quite knows what will happen over the coming months, so the sector needs to work as one; looking at ways to support and help each other. BC Designs ﬁrst action was to put into place a price freeze that will last until at least Autumn 2020, and which will be reviewed over the coming months. The result has been to give retailers peace of mind by ensuring they are able to maintain their margins, and not having to requote and ask customers to ﬁnd extra money at a time when they are reviewing their spending habits.

2. CROWN Midsomer is an Oak Shaker in a handleless design and comes in a choice of 18 colours. It is shown here in Cashmere. Discover all the colours and request a brochure at www.rdr.link/KR010

Two-way conversation

What is essential to remember is that relationships between a manufacturer and its retailers are not one-sided. I have spoken at length to retailers who have reached out to discuss their accounts and how to move forward post-lockdown. Where possible manufacturers could offer payment plans to cover existing invoicing and move to a Pro-forma system for new orders. This should provide breathing space to retailers, some of whom have had to close due to a lack of access to stock, while

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guaranteeing cash ﬂow into a manufacturer’s business for new orders. However, retailers need to reach out to suppliers to discuss invoicing issues, as burying your head into the sand in the hope you won’t be asked to pay what is owed is like believing in Santa in your 40s! Given the proper respect, most manufacturers will be understanding and will much rather work with you, than against you.

“The sector needs to work as one; looking at ways to support and help each other.” Staff, stock and advertise The Government support through grants, bounce-back loans and furlough has, to many, been a much-needed lifeline during the COVID19 crisis. However, now is the time for manufacturers to assess who is instrumental in supporting their retailers. Not bringing back sales teams and account managers is

detrimental to delivering high levels of customer service, as retailers often can’t reach key contacts to ask questions and verify information needed to complete a sale. Retailers cannot thrive if they don’t have access to stock or are severely limited to what is available. In early February, BC Designs increased its stock levels by 50% across its portfolio. This meant service could continue – albeit on limited terms – during lockdown for construction projects. Since retailers started opening on June 1, having a considerable stockpile has meant BC Designs has been able to fulﬁl orders quickly and efficiently, with plans in place to reduce lead times further. It is only a small part of the puzzle but has made a considerable difference to the way retailers can operate. Unless absolutely necessary, manufacturers should not cut back on marketing and PR activities. At a time when brands need to keep front-of-mind with consumers, cutting back in this area is a false economy. Instead, continual investment in this area is needed and should remain a multi-channel approach using a combination of social, digital and print outlets to drive consumers into retailers’ stores. Finally, having already spent time in retailers’ stores, I can attest how managing the workings of a showroom, and the level of preparation in safeguarding against COVID-19 is vital to customers’ perceptions of a retailer and their professionalism. Following guidelines, putting proper measures in place and ensuring the welfare of staff and customers, gives the impression of a highly competent company. I promise you, I have seen it for myself.

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Brandt Design Kitchens & Bathrooms News OUT NOW! Turn to page 18 and discover our thoughts on lifestyle interiors, which highlight the importance of comfort & health in the kitchen

BC Designs Great to see our own MD Darren Allison in Kitchens & Bathrooms News this month and how the sector can support each other to weather the COVID storm.

Get in touch and contact the editor via email pturrell@hamerville or through any of our social media channels: @kandbnews

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SINKS AND TAPS

1. SMEG Complementing its retro-style small and major domestic appliances is the MDF50 tap. It comes in seven ﬁnishes, red, pastel blue, pastel green, white, chrome, cream and black. Discover more details at www.rdr.link/KT010

Healthy growth We take a look how and aesthetics a focus on hygiene will be the driving forces behind kitchen sink and mixer sales

KITCHENS

The wet zone has always been a functional area but more recently the humble sink and tap has embraced design aesthetics too and become a key consideration in the kitchen. With the COVID19 pandemic, practicality has once again come to the fore with considerations of hygiene. But experts believe although vital, it won’t overtake its inﬂuential look in kitchen design and will be balance of form and function.

Wider choice It wasn’t so long ago coloured sinks and taps were regarded as passe, with stainless steel the choice for modern kitchen schemes. Although stainless has remained popular, the coloured granite/composite sink has made a resurgence, along with a variety of metallic and coloured ﬁnishes for taps. So much so, head of kitchen channel at Grohe UK Tony Wilson says: “Granitestyle composite sinks are our fastest-growing product within this sector.” And he points out this

has particularly been over the last year: “Over the past 12 months, we have identified a key shift in purchasing behaviour. Whilst stainless steel sinks remain prevalent in the market, significant new growth is being seen in our composite granite finishes as well as our highly durable PVD stainless steel colour finishes such as Warm Sunset and Cool Sunrise.”

Wider choice The trend for coloured sinks and taps can be attributed to manufacturers creating a greater variety of models, from flush-fitted and inset models to undermount and even Butler sinks. And this is to meet the broader design aspirations of consumers, who are embracing the interior design for mixing materials, colours and textures to create a personalised home. Sales and marketing director of Franke UK Jo Rawstron comments: “Sales of coloured granite sinks have grown significantly over the last five years as the interior design trend for mixing materials, colours and textures has firmly established itself in all sectors of the market. This trend is also the prime reason for the many different tap finishes now available as alternatives to chrome, Silksteel or stainless steel.”

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KITCHENS

SINKS AND TAPS

2. RANGEMASTER Part of the Igneous Granite sink collection is the Elements sink which comes in single or 1.5 bowl versions. Each comes in a choice of four colours, including Ash Black (which is shown with the Aquaquad dual-lever tap in Brushed Brass). See the product speciﬁcations at www.rdr.link/KT011

Contrasting taps The kitchen sink and mixer pack naturally brought together complementary designs for ease of specification but now consumers are confident to try contrasting finishes. Tony Wilson of Grohe UK explains: “When consumers are opting for colour finishes, they are tending to favour a contrast and therefore often don’t opt for a complete colour match across sink and tap.” And Jo Rawstron takes it one step further stating there are no hard and fast rules when selecting a tap to partner a sink: “We are seeing more and more interesting pairing of all the different tap finishes with both stainless steel 3. GROHE Available in one and 1.5 bowl models, the K700 undermount sink comes in left and right-hand versions. The PVD finish sinks are complemented by Essence mixers. Download the brochure at www.rdr.link/KT012 4. The 1810 COMPANY Constructed from solid brass, the integrated liquid soap dispenser is available in chrome, brushed steel, copper, gunmetal, gold brass and matte black. It is available as part of a Prep and Handwash sink set which also includes a tap. Read more at www.rdr.link/KT013

16 OCTOBER K&BNEWS www.kandbnews.co.uk

and granite sinks. There is no hard and fast rule of what should go with what anymore and the sink and tap combination is part of the owner’s design story for their home.”

Dark thoughts However, with such a variety of design on offer, there is often a look that captures the imagination of consumers and it seems to be sinks and taps for darker kitchens. Sales director at AGA Rangemaster James Cunningham comments: “As the trend for darker kitchen increases, so does the demand for black and grey sinks paired with taps in warm, metallic colours (such as copper or brass), which add a touch of luxe to kitchen design.” And product manager of Caple Luke Shipway agrees: “The latest colours include gold, copper and gunmetal however we’re ﬁnding black steel is one of the latest ﬁnishes to have reached the market.”

Hygiene factor While aesthetics have become a key factor in the choice of sinks and taps, going forwards it is likely this will become balanced with a focus on hygiene. Our lives may be returning to normal, but the Coronavirus will continue to inﬂuence attitudes to hygiene in the home.

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KITCHENS

SINKS AND TAPS

5. CAPLE The Mode045/BS stainless steel sink features a PVD finish in black. It can be inset or undermounted and comes with a 90mm outlet for a basket strainer waste. View the full specification at www.rdr.link/KT014

5 For some time, kitchen sinks have boasted antibacterial properties but experts believe it will grow in importance in the decision-making process for consumers. Jo Rawstron explains: “For more than a decade, now, all our Fragranite sinks have included Sanitized Antifresh (sic) anti-bacterial coating on the granite material, which is scientifically proven to reduce bacteria and microbe growth by 99%. This was a built-in benefit that was a ‘nice to have’ but now will have a lot more resonance with consumers and also be a good selling point for retailers.” In fact, James Cunningham says the hygiene factor will further boost sales of granite as he says: “We anticipate an increase in demand for granite composite sinks, thanks to the material’s nonporous surface, which repels microbes and makes the sink much easier to clean.” While head of products at Smeg UK Laura Jones agrees hygiene is likely “to be a huge driving factor” she argues “we might see that homeowners start opting increasingly for stainless steel, and if possible, with antibacterial coatings because this is so hardwearing and

6. LG HAUSYS Hi-Macs solid surface sinks are made of a material which is resistant to mould, dirt, viruses, bacteria and numerous chemicals. They are non-porous and seamless. View the entire range at www.rdr.link/KT015

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7. FRANKE The Urban sink, made in Fragranite, was introduced in Denim Grey, Sage Green and Orion Grey at Kbb Birmingham. It boasts a Sanitized Actifresh antibacterial coating to reduce bacteria and microbes. Watch the video at www.rdr.link/KT016

Touchless taps Whatever the choice of sink material, to enhance hygiene in the kitchen, all experts agree touchless taps will come to the fore in sales. Jo Rawstron states: “The streamlined design of sinks and taps, making them easier to clean, anti-bacterial coatings and sensor-operated taps that minimise hand contact are likely to ﬁgure more in the designer and consumer’s mind.” In fact, Tony Wilson says this is already evident in Grohe UK’s sales: “Already, we are seeing signiﬁcant interest in our tap offering that minimises the need to directly interact with the tap, to help combat cross contamination. We don’t see any signs that this trend will slow down any time soon.”

Double zones The demand for more hygienic kitchen environments may also have increased opportunities for multiple sink and tap sales, as well as the likes of integrated soap dispensers. National sales manager for The 1810 Company Daryl Southwell explains: “The pandemic has left many of us needing more assurance when in our homes. We require them to be as safe and hygienic as possible. Now, customers frequently ask for a second sink to be installed in their kitchen. The second sink can act as a prep sink and/or a handwashing station. As a result of this, we have put together several sets which include sink, tap and integrated soap dispenser.” So take another look at the value kitchen sinks, taps and even accessories can add to the kitchen, as James Cunningham of Rangemaster states: “It is no longer an item that is automatically downgraded should the budget be squeezed.” In fact, kitchen sinks and taps are more valuable than ever, for the look and health of the home.

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KITCHENS

PRODUCT ROUND-UP

just out 1. ROTPUNKT German kitchen furniture manufacturer Rotpunkt has introduced Slice, a metal-edged slab door available in Snow and Carbon super-matt finishes. Designed with a 14mm fibre core, the door features a double-sided high press laminate finish. It is shown as a full-height, onepiece door and acts as a contemporary accent to the Zerox furniture pictured in City Nature Oak. Discover more details at www.rdr.link/KT017

2. SCHULLER

2 20 OCTOBER K&BNEWS www.kandbnews.co.uk

German kitchen furniture manufacturer Schuller has expanded its Next 125 range with a contemporary trolley, to provide additional storage or for serving food and drinks. It boasts an Onyx Black coloured aluminium carcase that is complemented by natural oak accessories. Kitchen designers can choose from a knife block, shelf, Flex Boxes, china storage bowls, Basalt Grey spice containers, oak dividers and an anti-slip mat. Read the whole story at www.rdr.link/KT018

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3. SAMSUNG Samsung has launched its Inﬁnite Cooking range, which features an oven and a combi-hob with built-in extractor. The oven features Dual Cook Steam technology, so can be split into two separate cavities, allowing multiple dishes to be cooked at the same time using different modes, including Steam Assist or Full Steam. It comes in matt Graphite Grey and glossy Onyx Black and is complemented by an induction model with built-in extraction. Watch the video at www.rdr.link/KT019

4. NEOLITH Sintered stone surface brand Neolith has extended its Six-S Collection of Himalaya Crystal and Layla with four additional decors. These include Abu Dhabi White (shown), Amazonico, Summer Dala and Winter Dala. Abu Dhabi White features golden veining and ﬂecks of ﬂinty grey, whereas Amazonico is inspired by rainforests of South America and Summer Dala and Winter Dala is the same design in two tones inspired by pine wood. Watch the video at www.rdr.link/KT020

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BATHROOMS

INCLUSIVE BATHROOMS

All inclusive We shine a light on why designing bathroom spaces for use by all ages and abilities is a growth market

1 The term inclusive design – focusing on creating spaces for multi generations - may seem to be a recent buzz phrase adopted by the bathroom industry. But, it has been a focus for manufacturers for a couple of decades. In fact, managing director of Roman David Osborne says: “Roman has embraced multigenerational living and inclusive design for over 20 years.” The reason it has increasingly become ‘headline’ news is that inclusive bathrooms continue to be a growth market. Senior product manager of Mira Showers Ben Smith explains: “The demand is due to a number of factors – not least a noticeable increase in three or more generations living under the same roof; three in 10 homeowners are now living in intergenerational homes, based on a recent survey by Barclays Mortgages.”

Low level trays The inclusive market was once focused on removing the bath in favour of a shower and, unsurprisingly, showering is still key. Head of marketing at Saniflo UK Ann Boardman comments: “According to AMA Research; ‘the largest sector in the inclusive kitchen and bathroom market is showering facilities which continue to dominate sales’.”

22 OCTOBER K&BNEWS www.kandbnews.co.uk

1. MIRA

2. IDEAL STANDARD

Featuring a profile height of 25mm, the Mira Flight Level Tray can be surface mounted or recessed into a tiled floor. It is also available with anti-slip technology, with the Mira Flight Level Safe variant. See the full range at www.rdr.link/KT021

Concept Freedom is a bathroom collection designed so users can protect their independence but with a contemporary look. Created by Robin Levien it spans sanitaryware, showers and accessories. View the video at www.rdr.link/KT022

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3. CORAM Double bi-fold doors with coving profile have now been added into the Coram portfolio. The doors can be folded flat against the wall for ease of access and the coving profile allows installation directly on to the floor. Download the technical data sheet at www.rdr.link/KT023

Indeed, a product that arguably defines inclusive bathroom design is the low level or flush-fitting shower floor but its specification is now almost second nature. David Osborne of Roman explains: “Low level shower trays were introduced to eliminate the step into the shower. Now they are an accepted norm in design.” And head of marketing at Bette Sven Rensinghoff agrees, pointing out the addition of anti-slip has further boosted sales: “We are seeing an increase in sales of our flush-to-floor shower areas, in larger sizes, and are also finding more customers are interested in anti-slip options.” Ben Smith of Mira explains anti-slip “provides peace of mind and independence for any member of a multigenerational household, young or old, and helps to improve the inclusivity of the bathroom.”

Safer showering Delivery of water is also a key concern for bathrooms used by all ages. Digital showers allow users to program a set temperature and water ﬂow, while valves have been designed to prevent scalding by touch. Head of projects at Grohe UK Glen Wilson points out: “Technology which ensures the outer surface of the mixer stays cool to the touch are very important.”

Driven by technology But inclusivity is not limited to showering alone. It has been embraced across WCs and taps, with product, once only available in a commercial environment, designed for luxury as Ann Boardman of Saniflo UK points out: “The bathroom industry has moved on significantly over the past few years and the launch of remote controlled and ‘smart’ showers and toilets has not only benefitted the industry as a whole but has intrinsically included all sectors of the market whilst designing such products.” Technology has been a key driver which is easing the use of bathroom products. Glen Wilson of Grohe UK explains: “From app connectivity and smart features in shower toilets

4. GEBERIT The Aquaclean Sela features an integral bidet, with a choice of washing programmes, which can be operated by remote control or an app. It is rimless for ease of cleaning and has an orientation night light. Watch the video at www.rdr.link/KT024

to completely touch-free interactions thanks to innovations like infra-red technology. Infra-red taps are already commonplace in many commercial settings…but their touchless design also make them excellent considerations for inclusive spaces.”

Access for all However, that doesn’t mean inclusive designs are limited to the luxury end of the bathroom market. Ann Boardman of Saniflo UK comments: “Appropriately positioned wall-hanging sanitaryware not only saves on space but works well for wheelchair users or limited mobility users.” And Glen Wilson of Grohe UK adds: “Consider solutions such as cleverly-placed grab bars in the toilet and shower area, plus a seat in the bath or shower if there is enough room.” He continues: “Grab bars and arm supports for toilets are not being offered in a much wider range of colour finishes. Now no longer designed to stand apart from the rest of the design, they fit seamlessly into the aesthetic, co-ordinating perfectly with other accessories and brassware in the room.” So, could all bathroom spaces soon be designed with inclusivity in mind? Ben Smith of Mira says: “Not entirely, as it’s needs based. The good news is that manufacturers like Mira will always take this group into consideration when developing new products and innovations.”

5. BETTE

Manufactured from glazed titanium steel, the BetteFloor ﬂush-to-ﬂoor shower area comes in a range of sizes and colours. It is also available with the optional BetteAntiSlip Pro surface. Download the catalogue at www.rdr.link/KT025

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BATHROOMS LIGHTING

Bright

and early Specifying a variety of lighting at the start of a bathroom project can enhance both the usability and look of the space Although the bathroom may be the smallest room in the home, it doesn’t mean the lighting scheme is basic. It still needs to be both functional and decorative. And, of course, depending on where it is used, it must be waterresistant or waterproof too. In fact, such is the importance of lighting in the bathroom, managing director of Industville Marketa Rypacek explains it must be considered at the start of the project: “The lighting needs to be thought about very early on and this is especially true for small bathrooms, where finding room to place sconces, ceiling lights, task lights and even light switches can be a challenge.” And sales director of HiB Ash Chilver takes it one step further, warning: “If decided later in the designing of the room, bad lighting choices can ruin what should be a beautiful bathroom space.”

Beginning with basin There is a wide choice of bathroom lighting, from ceiling spots and pendants through to illuminated mirrors, mirrored cabinets and furniture, which designers can use to layer illumination. Sensio, for example, has not only recently introduced IP65-rated ceiling spots, but also reportedly the world’s slimmest LED mirror - Libra. In fact, lighting experts agree a key area for illumination is around the basin for both precision and mood lighting. Ash Chilver of HiB says: “Illuminated mirrors, such as HiB’s Globe mirror, feature colour-changing technology, which allow users to adapt the lighting from warm hues to cool light. This is ideal for precision tasks such as applying make-up or shaving, but it also means that the mirror can be used as a light source to create a peaceful ambiance for those relaxing in the bathroom.” Product and marketing manager of Ambiance Bain UK Karen Jervis concurs: “LED lighting around basin units and mirrors are

24 OCTOBER K&BNEWS www.kandbnews.co.uk

1. HIB

2. VITRA

Boasting handblown glass pendants, Summit features retro-style LED lamps that emit a warm mellow light. It measures 135mm. Watch the video at www.rdr.link/KT026

Designed with a Scandi look, the Sento bathroom collection features under cabinet LED lighting for a sense of space and light. Discover the entire collection at www.rdr.link/KT027

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desirable as they add a touch of luxury to the room. Adding lighting in this way can enhance the look of your furniture whilst also creating a relaxing spa feeling.” Lighting around the vanity area can also help create ‘visual space’ in a bathroom. Ash Chilver adds: “LED strip lighting can be a handy tool in diverting attention to areas such as under a vanity unit, to create the illusion of more space in a smaller area.”

Pendants finding favour While illuminated mirrors and ceiling spots are undoubtedly preferred choices for bathroom lighting, pendants are also continuing to gain favour. Marketa Rypacek of Industville says: “Our waterproof pendants are very popular for this room, as customers understand more about the importance of decorative lighting in the home.” And Ash Chilver also ﬁnds pendants are growing in sales: “Options such as HiB’s Summit pendant light have become increasingly popular with homeowners seeking to add style to the space.” However, both agree pendants form part and not the totality of lighting in the bathroom. Marketa Rypacek adds: “By embracing the whole range of lighting sources available, from pendant lights to

recessed lights, to track lighting, task and spot lighting, it is easy to vary the light in the room to create little pockets and pools of light.”

Technology and entertainment And the way lighting is operated in the bathroom is changing too – enter smart lighting from motion-activated sensors to voice controls. Consider lighting which operates when a drawer is opened to illuminate the contents of the furniture unit or integral furniture and even WC lighting which provides night-time navigation. HiB believes combining lighting with entertainment technology could be the next step forwards. Ash Chilver says: “Lighting products such as HiB’s Rhythm light offer different coloured illumination to satisfy individual preferences, but it also includes a handy Bluetooth speaker, so families can listen to audio books, music or podcasts hands-free while in the bathroom. As we become more connected to others using smart devices, future products could include access to other forms of entertainment or communication to enhance the

bathroom experience even further.” And Karen Jervis of Ambiance Bain agrees that advanced technology is becoming popular but adds: “I think there is still a little nervousness about Big Brother watching and the data being collected when using smart technology.” So take a look at all the different types of lamps, understand their purposes in illuminating the bathroom space, and consider how they can be operated to create layered effects. After all, and to paraphrase Corbusier, space and light and order are just as important as food or a place to sleep.

3. INDUSTRVILLE The Swan Neck Globe can be used in the bathroom or outdoors and is IP65-rated. It measures 370mm high, with a width of 150mm and a depth of 360mm. Download a catalogue at www.rdr.link/KT028

4. SENSIO Cube comes with the choice of a clear or tinted black glass bezel surround with chrome rim. It features Triotone technology so can be set at Cool, Natural or Warm White. Discover all the product’s features at www.rdr.link/KT029

5. AMBIANCE BAIN

Saxo bathroom furniture features a side grip opening illuminated by an LED strip. It is complemented by an LED backlit mirror. View all the units at www.rdr.link/KT030

5 www.kandbnews.co.uk K&BNEWS OCTOBER

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BATHROOMS

PRODUCT ROUND-UP

1 1. HANSGROHE GROUP Hansgrohe Group, incorporating Hansgrohe and Axor brands, has introduced a range of contactless mixers. Equipped with infrared proximity mixers, the taps have an on/off function that operates within a 200mm sensor area and limits water ďŹ&#x201A;ow to around 5 litres per minute using Ecosmart technology. The sensor taps span Hansgrohe Metris S, Focus, Axor Starck and Citterio. Find out more about Ecosmart at www.rdr.link/KT031

just out

2. RAK CERAMICS

3. MULTIPANEL

Recognising a need for hygienic bathrooms, RAK Ceramics has introduced RAK-Sanit sanitaryware and tiles with an antibacterial glaze. According to the company, the bactericide action can reduce or eliminate the quantity of bacteria by up to 99.99%, including MRSA, E.Coli, Salmonella, Legionella and fungi. The sanitaryware is treated with RAK-ProTek glaze which provides a smoother surface than standard ceramic and boasts silver ions. Discover all the technical details at www.rdr.link/KT032

Waterproof wall panel manufacturer Multipanel has launched the Neutrals Collection to emulate the look of eggshell painted walls. There are ďŹ ve colours in the range Creamy White, Parchment, Clay, Dove Grey and Pebble Grey, which have been designed to complement best-selling decors from the Linda Barker and Heritage collections. The Neutral Collection features tongue and groove installation and the 2400mm panels come in three widths. Browse the collection at www.rdr.link/KT033

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4 5. AQUALISA

4. MEREWAY

Shower manufacturer Aqualisa has introduced the Uptown bath/shower mixer tap with a ‘microphone’ handset to its existing brassware. The range primarily aims to meet the requirements of the housebuilder and developer marketplace which looks to provide a coordinated bathroom look. Uptown taps can be matched with the Mian shower range to create a suite of bathroom brassware and is guaranteed for ﬁve years. Read more details at www.rdr.link/KT034

Inspired by New York, Mereway Bathrooms has unveiled the Urban Living collection, with ﬁve ranges named after the districts of Tribeca (shown), Manhattan, Queens, Greenwich and Brooklyn. The collection is available in 24 colours and ﬁnishes. These include gloss or matt foil, satin, acrylic, MFC and lacquered MDF. Request a brochure at www.rdr.link/KT035

6 6. JT

Complementing the trend for black frames on shower enclosures and black bathroom brassware, shower tray manufacturer JT has now introduced a black waste cover. The black waste cover has been created for its JTFusion low proﬁle shower trays. Manufactured in the UK at the company’s Leeds factory, JTFusion comes in 48 size options, including square, rectangle, quadrant and offset quadrant models. Read more details at www.rdr.link/KT036

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BUSINESS

SUPPLIER PROFILE

“We are expecting a W-shaped financial environment” 1 Marketing manager of Blanco UK John Robinson talks about how hygiene will influence kitchen products, a W-shaped financial environment and the company’s drive to increase consumer brand awareness 1. MARKETING MANAGER John Robinson and his marketing team have been driving consumer awareness of the Blanco brand through social media and a new website

2. BLANCO UK HEAD OFFICE Blanco UK was established in 1991 and the showroom, head office and warehouse in St Albans, Hertfordshire, was opened in 2009

3. SOLENTA S The Blanco Solenta-S sensor tap features a handsfree or manual Start-Stop mode. It comes in chrome and stainless ﬁnish UltraResist

28 OCTOBER K&BNEWS www.kandbnews.co.uk

2 Founded in 1925 by Heinrich Blanc, sink and kitchen tap manufacturer Blanco now has a presence in around 100 countries worldwide. As the company nears its centenary, in what has been unprecedented times, we find out how Blanco UK is continuing to evolve. We discover what the pandemic may mean in terms of future product design, how the company is continuing to support its retailers and driving brand awareness to consumers Q: How has business been since the start of the pandemic and how does in compare to the Brexit announcement, in terms of affecting consumer confidence? A: At the time of the first Brexit mumblings in 2016, consumer confidence was affected but not significantly. The vote in 2018 saw this confidence plummet to an all-time low. Confidence grew steadily again in 2019 – until the pandemic. COVID-19 has not necessarily hit confidence or the want to renovate; rather it has hit businesses’ ability to provide the products and installation services that people need to realise their plans. With Brexit finalisation around the corner and the recent announcement of a UK recession, we can only assume that consumer confidence in big-ticket items will be impacted once again.

Q: Which of your sales channel has suffered the most and which have been the least affected? A: The independents have suffered most, no question. This is due to them not being able to trade, open and buy; and because they are smaller, they are more susceptible in terms of economic impact. The contract sector has been the least affected. The specifiers could still specify and streamline processes by working on administration, while sites opened quickly. Some projects did not stop – empty one-off dwellings, for example. Contractors still needed sinks, taps and waste solutions. Q: Have you noticed the V-shaped bounce in your company’s sales? A: We have been open throughout lockdown, maintaining service continuity as best we could but there was a definite downturn in business which has come back at strength. So, yes we have seen a V bounce in sales but, like many, we are expecting a W-shaped financial environment, with Brexit on the horizon. Q: What impact will COViD-19 have on kitchen design - particularly sinks and taps and future product development? A: The key in the future will be cleanliness and

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the many places which may not have been! We are seeing a rise in utility rooms and two sinks in the main kitchen; so multiple sinks are a trend. The Blanco Unit concept is another example. Streamlining the sink, tap and waste into one easy-to-clean space will make all the difference to the health of the home. Q: How have you been helping your trade customers through these challenging times, in particular independent retailers? A: Blanco UK communicated positive messages to all customers and suppliers throughout with the assurance the rock-solid organisation was fully operational. In fact, the company functioned at optimal levels throughout the restrictions and was ready when businesses chose to reopen. Customer collections from the warehouse were suspended for obvious safety reasons. But all other functions, including national delivery services, continued. The national sales team has been working from home where they can but will visit customers on request. The after-sales and spare parts departments of the business also worked smoothly. The showroom in St Albans underwent a refurbishment and is open once again. Blanco UK is as solid as ever thanks to a hardworking team that has adapted to the changing circumstances, an excellent supply chain, fully-stocked warehouse and dedicated

4. ETAGON SINK The multiple level Etagon sink features an additional ledge inside the bowl for multi-level working or food preparation. It is manufactured from Silgranit PuraDur material, which is reportedly scratch, impact, acid and heat-resistant

5. SMART TAP The EVOL-S Volume smart tap has an integrated measuring function with a rotary control to dispense the exact amount of water required. The volume is set with the scaling wheel while the measured amount is via the touch sensor system

distribution team. Where many of our competitors decided to shut up shop back in March and April, our efforts went into service continuity and supporting those customers that needed us. Over the years, strong face-toface relationships have been built between Blanco and our customers. Although currently focussed on phone and video call, direct communication has continued throughout these challenging times. Essentially, all bases have been covered so that Blanco can carry on doing what Blanco does best. Q: Leading up to its centenary, how is the Blanco business continuing to develop? What are your expectations for the next ﬁve years? A: We have recently launched a new corporate identity, with new brand positioning, that sees us stake our claim in providing the best in the most-

used products in the kitchen – the sink, tap, and waste management. We are more consumerfocussed today; all brands need to be! In turn, of course this strategy is designed to increase sales for our trade customers. Our newest innovation, the Blanco Unit, has been developed to reﬂect this emphasis. It’s all about seamlessly integrating this key set of products to make life easier in the kitchen. Demands for more features, functionality and improved hygiene has really driven evolution and innovation in terms of design and technology over the past few years, and this will continue. In particular, the area around the sink is key. The smart tap revolution is one growth area, such as sensor, ﬁlter water, hot taps and volume taps which measure the exact amount of water required, saving water and energy. Q: What will be the biggest opportunities for the kitchen industry and, obviously, Blanco? A: We are looking forward to the housebuilding industry reaching government targets; so the contract market is important. We may also see commercial space being transformed into residential properties due to changing working habits. We are also looking forward to growth in home renovation projects after people have spent so much time at home this year – in the kitchen! The kitchen industry needs to become stronger digitally and Blanco needs to drive consumer brand awareness. This is what we have been focussing on over the last 18 months – with a new website and social media programmes. Q: What will be the greatest challenges for the kitchen industry and Blanco? A: We think the biggest challenges will come from the disparity between the independents and their ability to be price-competitive, and the multiples which can offer years of interest-free credit while absorbing costs. In essence, product and installation prices will rise for a variety of reasons and these prices will have to be passed to the consumer. Of course, the independent sector will survive and thrive with top quality and service levels which are unique to the boutique retail market; these values need to be emphasised and the human, expert touch promoted. The recent announcement that the UK has entered a recession hasn’t helped and our challenge is to ride it out in this exciting, progressive industry.

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BUSINESS

SME ADVICE

Company matters

Offering support for independent kitchen and bathroom firms because your business is our business

PERSONAL DEVELOPMENT How to ace an interview An interview is an audition - an opportunity to shine and demonstrate you are the perfect person for the role. The actor Harlan Hogan points out that “You never get a second chance to make a first impression...” so it pays to be well prepared.

Three key things when preparing for an interview: 1. Research the company and the work they do 2. Organise some interview practise that covers tough and common interview questions 3. Look for background information about the individual you are interviewing with Check the company website to see if the interviewer has a bio there; depending on the size of the company and seniority of the interviewer you may find them on Bloomberg. Don’t forget Google, you may find something useful. Check on LinkedIn, Facebook and Twitter – are there contacts who you both know or follow? Think about questions that you might ask the interviewer; people love talking about themselves, so see if you can do enough research to ask thought-provoking questions about them. LinkedIn may alert you to mutual connections; inside information is always useful. So if you can, talk to people who know your interviewer and who have worked with them in the past.

Probing questions You may be asked tricky questions as interviewers probe to assess how you react. Keep your answers concise and relevant. It’s likely you will be asked competency-based questions around your previous roles so be sure

to have plenty of examples prepared. Employability skills are an important factor for success at work and showing that you have such skills during the interview process, alongside your technical expertise, will help differentiate you from the competition. Concentrate on showcasing good communication skills, commercial awareness, a commitment to lifelong learning, problem-solving skills and professional manner and attitude. No interview is easy and we all have ‘off’ days but practise really helps. It’s a good idea to get someone to help to rehearse responses, improve your confidence and hone your performance.

STAR technique Use the STAR approach for structured, focused and effective answers to interview questions: Situation (What was the context? Where were you and what were you doing?) Task (What goal did you set yourself? What was the problem or challenge?) Action (What action did you take? Be explicit about your role.) Result (What was the outcome and why? What would you do differently another time?)

30 OCTOBER K&BNEWS www.kandbnews.co.uk

Expert: Liz SebagMontefiore Company: 10Eighty Background: Liz Sebag-Montefiore is co-founder and director of HR consultancy 10Eighty, with more than 15 years of experience. Her clients number bluechip companies and her role involves managing relationships with clients, developing new business and coaching individuals in their career. 10Eighty offers a variety of services from coaching and mentoring through to career transition and thought leadership. Contact: www.rdr.link/KT037

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MARKETING Keeping flexible There was a moment when I realised I kept hearing the words flexible and flexibility! On Zoom calls, with friends, on the TV with the next MP’s speech! We must all be more flexible; ergo understanding. The world may have gone mad but we must remain flexible to cope! I guess the first time I probably heard it was in the dreaded gym classes at school – “Oh, she’s not very flexible!” While my peers were doing the splits around me, I couldn’t even touch my toes! But now it’s everywhere. You know the type of thing; once something gets in your head, it’s there! That jingle, that “unprecedented times” phrase; that awful “same hymn sheet” stuff! But I quite like “flexibility” now that I think about it – as a way to describe how we must all work and socialise and empathise and accept now! I have been debating how to rebrand and re-message our PR company – and flexible is what I keep coming back to.

There are no rules, anywhere, any longer! At least, I don’t know them anyway! And when you are talking PR, marketing, communications, content, the world is going so fast that the days of a year-long fixed programme with no wiggle room have gone. A fixed, non-moveable price? No. A menu-driven, flexible strategy, yes. Equally, rather like you have certain friends who are fantastic at different things (drinking, running, dancing, book clubbing), companies now want a mix of people who are fantastic at different things. This is surely where flexibility comes in. They may not want 10 huge agencies with whatever headaches that may bring; they want small agencies or independents so that the mix is flexible. PR, SEO, website, content, media, social etc. They want to know that the PR “team” is flexible to their needs whenever they may change. And that’s what I am going to push! Still can’t touch my toes though – gave up trying years ago!

Expert: Alison Relf Company: Taylor Alden Background: Alison Relf is managing director of London-based PR and marketing agency Taylor Alden and has more than 30 years of experience managing campaigns. Founded in 1959, Taylor Alden specialises in business-toconsumer and business-to-business communications within the home, leisure, building and industrial sectors. Its clients range from family-owned businesses through to global companies. Contact: www.rdr.link/KT038

PERSONAL DEVELOPMENT How to write a killer CV Let’s start with the basics – make sure your CV is not too long, short and sweet is key. One page can work well for those just starting out in their careers or who have spent a long time in one role, and three pages are just about acceptable for senior executives or contractors, but any more than this and your CV is in danger of ending up in the bin. Recruiters only spend minutes reading through CVs so don’t bore them with minutiae of your working life, instead, grab their attention straight away with an impactful personal statement. Don’t think about what you want from an employer, but rather what you can offer them. In 4-5 sentences you need to state exactly what you do and be explicit about the value you can add to their business, like if you have a track record of reducing costs or increasing sales. Go easy on the layout, nothing too crazy. Go for smart and professional. The next point I can’t stress enough – a killer CV is always written with a particular role in mind. A ‘one-size-fits-all’ CV is likely to be weak and unfocussed. The wording of the recruitment adverts can be used to focus your CV on the hard and soft skills and experiences relevant to those types of roles. And lastly, don’t be shy to show off your achievements, this is what sets you apart from the competition. Apart from listing your work experience, education, and qualifications, make sure you clearly demonstrate if you have worked on anything beyond the normal remit of your job. Then pull together any facts and figures that back up your claims so that you can provide concrete evidence of your success. EXPERT: Amanda Augustine COMPANY: TopCV BACKGROUND: Amanda Augustine is the resident careers expert for TopCV. With over 15 years of experience in the recruiting and career services industry, she has a wealth of CV and job-search knowledge. She is also a certified professional career coach (CPCC) and resume/CV writer (CPRW). Contact: www.rdr.link/KT039

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LAST WORD

British benefits MD of Roman David Osborne explains why there are reasons to be cheerful and being made in Britain is one of them

“Manufacturing in Britain (despite what the news might tell you) is in a very good place, if you embrace the benefits.”

I very much hope that none of us experience another year like 2020 in our working lives. What a year – from watching Wuhan with incredulity to then rapidly ﬁnding ourselves in lockdown with a mothballed economy. Anyway, that is hopefully consigned to history and we need to look forward and focus on the positives now out there. At Roman we were hitting record numbers in March, so it was more than frustrating to see the market effectively close. We actually only ceased manufacturing for three weeks and then we saw a phased return of our workforce during May and early June. Bizarrely, after what has happened to the UK, we once again found ourselves breaking records in July – and the demand continues to grow.

Re-alignment in market We are clearly seeing some re-alignment in our marketplace and we could, perhaps optimistically, summarise that if you were weak going into lockdown you will ﬁnd things very difficult. If you were strong going into lockdown you will see exciting opportunities opening up. Whilst that may be over simplistic, it is essentially true. We couldn’t wait to get our sales team back out into the marketplace and pick up where we left off – in all channels. Many showrooms have echoed this and independents, in particular, have adapted to new working practices and appointment-based sales seamlessly – and have been open and sensible with sales team interaction.

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British manufacturing benefits As a British manufacturer we are certainly experiencing benefits of being Made in Britain – also an organisation that we are very active within. We have been adapting our offer over the last 10 years to play to our strengths and this is a key factor in our current positivity. Clearly, the vast majority of our competition now comes from China. Whilst we would like to think there is an element of national pride or an “economic greater good” in buying a Britishmade product, we aren’t sure that is a key factor in itself. The absence of origin marking on construction products means many are marketed as “designed in Britain” which to most consumers means “Made in China” so we discount this – and it is beyond our influence regardless. In our view, it is much more commercially driven. Manufacturing in Britain (despite what the news might tell you) is in a very good place, if you embrace the benefits. Clearly Chinese imports dominate commodity products in the bathroom market – and amazingly such products are still being undercut. Low cost of

course has its place, but many retailers are now looking at what really constitutes value – real retained margins against crazy discounts from inflated RRPs; meaningful guarantees and service back up; and, of course, product quality, exclusivity and differentiation. Manufacturing in Britain allows great flexibility, but this is much more than offering a bespoke service. At the higher end of the market we are now constantly increasing our options for metal colours and niche ranges as fast and nimble is what designers crave. Our successes with the major hotel groups in the UK and internationally now drives our product development. We are no longer trying to spot trends – we are collaborating to create them and then filtering them down into retail when we can. Like many companies in lockdown, one of our primary concerns coming out was liquidity in the overall market. The furlough and loan schemes seem to have significantly lessened our concerns and it is great to see so many retail customers now trading strongly. Long may that continue!

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