Passion4Hair Supplement

This Is Our Why. Whats Yours?

MARCH 2021

Sens.ùs Marea Collection 2021 Hair: Sens.ùs Team 2021 Hair Style Director: Jude Rizzo Hair Technical Director: Michele Minciotti Art Director: Sara Vaccarecci Stylist: Veronica Spadaro Make up: Raffaella Tabanelli

CLEAN BEAUTY It’ It’ss only na natural tural Euf Eufora ora harnes harnesses ses the po power wer of mor more e than 100 unique plant and flower flower extracts, extracts, essential essential oils, oils, vitamins and na natural tural ar aromas. omas.

I AmYou I am a hairdresser and salon owner. I have spent 40+ years of my life in this beautiful industry.

Hairdressing has been kind to me. I have had the most rewarding career, met awesome people, travelled the World for work and my family enjoy a blessed lifestyle. All from a passion to cut hair.

At 15 years old I was set to go to college with an ambition of becoming a journalist. My Mum got me a job in the salon she had her hair blow dried every week, sweeping hair and making coffee.

That is where my passion4hair (apologies for the pun) began. I left school at 16 for an apprenticeship (the old fashion kind). By the age of 20 I was a manager working in a salon group of 6 salons. At 26 I opened my own salon. It was an interesting first year because my salon was busy and ‘appeared’ to be successful but financially it was not the ‘dream’ I had envisaged. My most published article – IS YOUR BUSINESS WORKING FOR YOU? – chronicles that experience.

LEARNING TO BE A BUSINESS PERSON In 1989 I was lucky to chance upon a meeting with a man who was to be influential in my career over the next two decades. Leslie Spears invented a club called 365 Day Hairdressing and I joined looking to learn how to turn my salon into a successful business. From the very first 365 meeting I attended I was mesmerised by the information, the people and the possibilities.

I was a good student and I implemented everything I learned. 365 was incredibly successful for me and my business and in 1993 I opened my 2nd salon. By 2010 Feathers Salon Group had become an award-winning chain of 6 salons in north Essex.

Manager of PM The Color and was promoted to Director of Education at Salon Success. It was this series of events that led me into distribution and onto Passion4hair as we know it today. It is easy to see why our values are deep set in education and support for the salons we do business with.

SHARING AND TEACHING Back in my early days of 365 I was struck by the fact that all the 365 lecturers were men.

I set myself the goal to be the first female 365 lecturer and in 1995 I joined the team. I discovered that the philosophy ‘to teach is to learn twice over’ Joseph Joubert is indeed a great truth. In 2000 I was invited

by Leslie to become the Director of Education for 365 and I became an apprentice once again (not in a literal sense) as I worked alongside Leslie and Keith Chandler at Salon Success.

Passion4hair THE VISION ‘Our vision is to educate and support the independent Salon Owner and Stylist. We are constantly focusing on new solutions that give better results to the hair industry.’

MY JOURNEY INTO DISTRIBUTION In 2002 Paul Mitchell launched PM The Color, I was the only hairdresser on payroll at that time and Leslie asked me to assist in the launch. As a result, I became Brand

THE MISSION ‘To be the best business relationship with the salons we do business with. To find solutions that benefit our customers, their customers and consequently us.’

Click here to find out more about learning to be a business person.

Standing apart from typical salon hair care products available today, Eufora utilises the best beauty secret nature has to offer in Aloe Vera, often referred to as a “miracle plant” in naturopathic medicine.

Click here to find out more about Eufora.

While definition vary, most agree that CLEAN BEAUTY is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It’s about minimising our foot print on this earth forging a path that leads to GOOD GLOBAL KARMA.

The Tabu styling range products are classified by a numerical system to make it easier to choose them. The first number indicates the product's control level. The second number indicates the product’s level of shine.

The Illumyna care range uses bio and natural ingredients to promote healthy, shiny and silky hair.

Click here to find out more about Sens.üs and the other Passion 4 Hair brands’.

WHAT DOES SUSTAINABLE HAIR COLOUR ACTUALLY LOOK LIKE? MC2 is 93% natural formulation and is free from: PPD ● Ammonia ● Parabens ● Silicones ● Resorcinol

We believe in the hairdresser who every day gives life to our innovative products through their creations.

Click here to find out motr about the MC2 colour portfolio.

As the pioneers of wellness solutions in the beauty industry, Malibu C ‘s mission is to solve problems using nature inspired, patented technologies. Based in science, not marketing hype.

Malibu C is your first responder in the corrective colour process.

No damage colour removal ● Hair prep for complex services ● Oxidation management

Click here to find out more about Malibu C.

We are changing the landscape of hairdressing retail business by supporting salons in the digital arena with an elegant and fair distribution strategy.

What #SalonLove offers you: Protects the Re-Purchase ● Offers your clients convenience ● Showcase more products ● Extra Revenue stream

Passion4hair believe the industry begins and ends with the hairdresser.

Click here to learn more about making #SalonLove your business partner.

Click here to make #SalonLove your business partner.

NICOLE Must have!!!

This book is an absolute must have for hair salon owners. Successful people leave clues and this book is full with clues. This book could save you thousands in the long run. You must read this book to understand the importance of skin testing and the implications if protocol is not followed through.

JO PILBEAM A must read for anyone working in the hair and beauty industry.

An absolute must read for anyone working in a salon. Provides lots of great advice! I am a salon owner and this has helped me put lots of things into place.

BARRIE STEPHEN Inspirational I have found this book not only motivating but inspirational. From the moment I picked it up I was scribbling notes of golden knowledge which I plan to implement into my own business. Debbie Digby is the most inspirational woman you would wish to enter your lives. Thank you for writing down your journey of growth for others to learn from and grow from.

AMAZON CUSTOMER My book came this afternoon just finished it...

My book came this afternoon just finished it…couldn’t put it down till I'd finished – I’ve been a salon owner for 18 years and this is a deffo must read.

RHYLDA A must read for all hairdressers As the title says forewarned but an eye opener, something everyone should read. I have been in the business for over 40 years and haven’t times changed? A lesson on how we all must keep up with the times, sadly not always for the best reasons.

Click here to get your hands on a copy of Forewarned is Forearmed by Debbie Digby.

The P4H Academy is a hub of excellence for salons and stylists. It is a place to fuel your inspiration and master your skills aided by some of the industries best educators.

Find a diverse portfolio of technical, business and creative courses to grow and boost your career.

Debbie On Stage at Pro hair Live

Educator - Gianni Scumaci

Educator — Brittany Newby

Click here to find out more about the Passion 4 Hair Academy