THE UK’S LEADING PUBLISHER IN THE CONSTRUCTION INDUSTRY FOR OVER FIFTY YEARS
OUR TOP THREE TITLES OFFER A COMBINED MONTHLY REACH TO
Professional
Target Audience
Professional Builder is a fully ABC audited B2B platform that covers print, digital, live events, videos and podcasts. It targets the owners of micro and SME building companies with typically around 1-10 employees. They are engaged in domestic repair, maintenance and improvement works, such as extensions and conversions, as well as the more compact residential new build projects and one-off bespoke builds.
94.34% of PB readers/followers are responsible for product/material purchasing decisions
Content
Under the editorship of Lee Jones, quality relevant coverage ensures unrivalled engagement with the target audience. Key subjects include masonry, carpentry and joinery, plumbing, painting and decorating, roofing, vehicles and plant, landscaping and decking, sustainable building and the latest changes to Building Regulations and Health & Safety legislation. It is packed with competitions, giveaways, product tests, advice on running a small business and is a key source of reference on industry matters.
Readership & Distribution
l Professional Builder has the largest distribution in the building industry of 147,500.
l For over fifty years the magazine has been available on the trade counters of over 2,500 builders’ merchants across the UK.
l We deliver nationally to merchants such as Travis Perkins, Jewson, Huws Gray/Buildbase, SIG, Brandon Hire, Keyline and CCF, as well as over 1,150 independents, with key decision makers being reached and influenced at the very point of sale.
l Every issue is also available to read page by page at www.probuildermag.co.uk
l Professional Builder is also emailed out in digital format to 47,500 tradespeople, with an average read time of 6.15 minutes.
l Clickable trackable links appear on all adverts and editorial.
Merchant Support
Professional Builder is placed on the trade counters of builders’ merchants every month by our team of merchandisers, meaning that the magazine reaches active tradespeople directly at the point of purchase and all copies are picked up voluntarily.
Brandon Hire - 6,840 Copies
Huws Gray/Buildbase - 5,040 Copies
CCF – 495 Copies
Jewson - 17,955 Copies
Keyline - 1,170 Copies
SIG - 2,745 Copies
Travis Perkins - 17,595 Copies
Independents - 48,195 Copies
All seven national merchants have their very own branded front covers, this is to ensure placement on the trade counters beside the checkouts.
86% of Professional Builder readers visit a builders’ merchant at least once a week
The magazine’s presence on the trade counters is therefore a powerful engagement tool between merchant staff and their customers.
Magazine
- Print Magazine Circulation - 100,000 Copies
- through 2,500 builders’ merchants across the UK
98.10%
On average 98.10% of the Pro Builder issues are shared with another five people on site. That’s a potential monthly reach of 500K active tradespeople
Digital Magazine
Circulation - 47,500requested and emailed out every month
Targeted at a younger age demographic
- average read 07:47
Editorial Opportunities
Regular editorial sections in P B include:
n PRODUCT TESTS – Professional Builder ’s trade experts conduct hands-on tests of the latest products on the market.
n F EATUR E AR TIC L ES – Each i ss ue i ncorp orates t wo or t hree feat ures s p anni ng t he b read t h of t he b ui l d i ng i nd ust ry.
n SPECIAL REPORTS – For product launches and industry developments which don’t coincide with our features, PB offers special reports to make sure our readers are kept up to date.
n STEP-BY-STEP GUIDES – Our installation guides offer a practical demonstration of how to apply best practice on site.
n COMPETITIONS AND GIVEAWAYS – Giveaways pages appear monthly and for higher value prizes half page and full page competitions are available.
n PRODUCT PAGES – In addition to product pages within features, each issue contains a round-up of the latest innovations to hit the market.
Professional Builder has been the UK’s leading problem-solving magazine for active tradespeople for more than forty years. Articles on any relevant subject – repair, maintenance and improvement or new build – are always welcome. Key subjects include masonry, carpentry and joinery, plumbing, tools and workwear, painting and decorating, vehicles and plant, landscaping and decking, sustainability, and Building Regulations.
A dedicated business section deals with tax and legal matters, alongside regular columns covering health & safety, training/upskilling and on-site evaluations of the latest products to hit the market.
Features List 2025
JANUARY
EXTENSIONS, CONVERSIONS AND GARDEN ROOMS
DOORS, WINDOWS AND SECURITY
FEBRUARY
NEW BUILD AND PROPERTY DEVELOPMENT
TOOLS, FIXINGS AND WORKWEAR
MARCH
ROOFING, FLOORING AND INSULATION
VEHICLES AND PLANT
APRIL
MASONRY MATERIALS AND LANDSCAPING
PLUMBING, BATHROOMS AND WETROOMS
MAY
PAINTING/DECORATING, SEALANTS AND ADHESIVES
CARPENTRY AND JOINERY
JUNE
EXTENSIONS AND HOME IMPROVEMENTS
BUILDING BOARDS, PLASTERS AND RENDERS
JULY/AUGUST
KITCHENS AND BATHROOMS
NEW BUILD AND PROPERTY DEVELOPMENT
DOORS AND WINDOWS
SEPTEMBER
MASONRY MATERIALS AND LANDSCAPING
ROOFING, FLOORING AND INSULATION
TRAINING
OCTOBER
VEHICLES AND PLANT
HEATING, PLUMBING AND WETROOMS
THE BUILDERS’ OFFICE
NOVEMBER
TOOLS, FIXINGS AND WORKWEAR
DRAINAGE, WATER MANAGEMENT AND HARD
LANDSCAPING
DECEMBER
PAINTING/DECORATING, SEALANTS AND ADHESIVES
WORKING IN WINTER
TOP PRODUCTS 2025
TARGETED DISTRIBUTION
DISTRIBUTED VIA THE TRADE COUNTERS OF OVER 2,500 BUILDERS’
MERCHANT OUTLETS NATIONWIDE, PROFESSIONAL BUILDER IS DELIVERED TO ACTIVE TRADESPEOPLE.
Advertorial Supplements
In addition to the wealth of features and product reviews in the magazine, Professional Builder also offers Advertorial Supplements that run in both the print and digital version.
The Supplements are dedicated 5-page sections in the magazine and run in the full circulation of printed magazines, distributed via merchant trade counters. They are also emailed directly in a dedicated digital format to our trade database of 40,000+ posted on the Professional Builder website and shared on all our social channels.
We can put the Supplements together for you from your copy and also embed pop up product videos in the digital version.
Lead Generation
PB offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the magazine’s RDR.link reader enquiry service.
All the ads and edit in the magazine have a unique www.rdr.link address attached to them. This can either be typed from the printed version or clicked on from the digital version to take readers directly to more information about the product. All numbers are quantifiable and produce on average 21,000 clicks per year.
21,000 RDR CLICKS PER YEAR
Display advertising rates/ mechanical data
2025 magazine rates based on tot al monthly circ of 147,50 0
Contact:
Lee Jones, Editor ljones@hamerville.co.uk 01923 297728
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724
Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633
Claire Swendell, Production Department claire@hamerville.co.uk
Classif ied: £50 per single column centimetre, minimum 3cm
Inser ts
Loose: £55 per thousand copies
Bound: £6,20 0 into
spread (minimum charge £1,50 0 for loose inser ts)
Copy deadline: 4 weeks pr ior to publication
Cancellation: 6 weeks pr ior to cover date
Frequency: 11 times per year (combined July/August)
Adverts should be supplied as high res 300dpi, CMYK pdf ’s tiffs or jpegs together with a colour proof.
Email newsletters
PB E-newsletter
Reach: 40,000+
Rate: £1,000 p/banner
Spec: 600 x 120px
£1,250 p/video
Spec: 600 x 338px
Acceptable formats: JPEG, GIF, animated GIF We cannot support third party click tags For animated GIF, please ensure relevant info is contained in first frame of the animation
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date
l Supply to digital@hamerville.co.uk
Contact:
Craig Jowsey, Group Advertisement Manager craig@hamerville co uk 01923 297724
Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633
Jo Wright, Digital Production jo@hamerville.co.uk
Solus E-newsletters
There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter Content can be provided as complete HTML code or created by us to the template specification to the left.
Reach: 40,000+
Rate: £2,850
Assets to be supplied as either:
l html (complete with images) at 600px wide; or l Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible
Subject line to be supplied with assets
Our brand header and unsubscribe link will be added to all solus emails Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.
SPONSORED SOCIAL POSTS ARE AVAIL ABLE AT £250 EACH
They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Professional Builder engages on all social media channels:
Social media
Followers: 80,0 0 0
Followers: 19,60 0
Specifications:
Sponsor to supply: Caption, social media handles, URL links and images
Images: Twitter/Facebook – 120 0px (w) x 675 px(h); Instagram – 1080px x 1080px
Caption: Twitter character limit of 280 – including tags, links and “#ad” that is added to post
Video: YouTube max f ile size – 128GB
Podcast 2025
The Pro B uilder podcast offers a uniq ue and e ng aging way to educate, entertain, and connect with trade listeners on the top ics that matte r most to the local jobb ing build er.
Headline Sponsor
Package
l S ponsor inter view, five minutes
l S ponsor branding on podcast em ail which reaches 40,000+ active builders
l Email HTML for use by sponsor to send to own dat abase
l Episode promoted in weekly newslet ter with sponsor branding
l B randed prom otion ac ross our social media channels
l Exclusive advertiser on the podcast
Video Creation Services
Working with real tradespeople and professional videographers to create tool reviews, steps by steps and other technical content for brands.
Each project:
l Creates long form content for You Tube
l Creates social content.
l Includes a package of promotional activity.
l Includes links back to the brands’ website of choice.
l Allows for usage of the content wherever the brand wants
Types of content available:
l Single product/ step-by-step video.
l Multiple product video series.
l Short step by step video series.
l Social only content.
Rate card: £4,000 – based on one day of shooting & two days editing. Includes promotional package.
Benefits of Exhibiting
IN CREASE VISIBILITY:
l Expand your reach to a regional targeted trade audience
l Generate leads and sales
l Showcase/Demo new products
l Hands-on face to face contact
l Build relationships
l Stay up-to-date with the latest industry trends
Exhibiting at our Live events is a great way to promote your business and build relationships with potential customers, suppliers, and partners in the construction industry.
Brands on show
Reader Survey
