PB Media Pack 2024

Professional BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n

PROFESSIONAL

ELECTRICIAN & INSTALLER

OUR TOP THREE TITLES OFFER A COMBINED MONTHLY REACH TO

650,000

THE UK’S LEADING PUBLISHER IN THE CONSTRUCTION INDUSTRY FOR OVER FIFTY YEARS

TRADESPEOPLE

PRINT

DIGITAL

EVENTS

VIDEO

PODCAST

MEDIA 2024

Professional BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n

PRINT

DIGITAL

EVENTS

VIDEO

PODCAST

MEDIA 2024

Target Audience Professional Builder is a fully ABC audited B2B platform that covers print, digital, live events, videos and podcasts. It targets the owners of micro and SME building companies with typically around 1-10 employees. They are engaged in domestic repair, maintenance and improvement works, such as extensions and conversions, as well as the more compact residential new build projects and one-off bespoke builds.

94.34%

of PB readers/followers are responsible for product/material purchasing decisions

Content Under the editorship of Lee Jones, quality relevant coverage ensures unrivalled engagement with the target audience. Key subjects include masonry, carpentry and joinery, plumbing, painting and decorating, roofing, vehicles and plant, landscaping and decking, sustainable building and the latest changes to Building Regulations and Health & Safety legislation. It is packed with competitions, giveaways, product tests, advice on running a small business and is a key source of reference on industry matters.

MEDIA 2024

Readership & Distribution l Professional Builder has the largest ABC audited distribution in the building industry of 138,500 (July 2022 to June 2023).

l For over fifty years the magazine has been available on the trade counters of over 2,500 builders’ merchants across the UK.

l We deliver nationally to merchants such as Travis Perkins, Jewson, Huws Gray/Buildbase, SIG, Brandon Hire, Keyline and CCF, as well as over 1,150 independents, with key decision makers being reached and influenced at the very point of sale.

l Every issue is also available to read page by page at www.probuildermag.co.uk l Professional Builder is also emailed out in digital format to 38,500 tradespeople, with an average read time of 6.15 minutes.

l Clickable trackable links appear on all adverts and editorial.

MEDIA 2024

Merchant Support Professional Builder is placed on the trade counters of builders’ merchants every month by our team of merchandisers, meaning that the magazine reaches active tradespeople directly at the point of purchase and all copies are picked up voluntarily.

Brandon Hire - 6,840 Copies Huws Gray/Buildbase - 5,040 Copies CCF – 495 Copies Jewson - 17,955 Copies Keyline - 1,170 Copies SIG - 2,745 Copies Travis Perkins - 17,595 Copies Independents - 48,195 Copies

MEDIA 2024 FREE TO

BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

FREE TO

THE TRAD E

Professional NOVEMBER 2023

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

FREE TO

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

FREE TO

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

THE TRAD E

NOVEMBER 2023

FREE TO

THE TRAD E

FREE TO

THE TRAD E

NOVEMBER 2023

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

0

09/10/2023 14:25 Page 1

FREE TO

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

All seven national merchants have their very own branded front covers, this is to ensure placement on the trade counters beside the checkouts.

NOVEMBER 2023

VEHICLES & PLANT

86%

of Professional Builder readers visit a builders’ merchant at least once a week

GET A LOAD OF THIS!

DRAINAGE & WATER MANAGEMENT LAYING THE GROUNDWORKS BRETT SPENCER SURFACING GIVES THE 360 VIEW ON TAKEUCHI

The magazine’s presence on the trade counters is therefore a powerful engagement tool between merchant staff and their customers.

MEDIA 2024

Magazine ABC - Print Magazine Circulation - 100,000 Copies - through 2,500 builders’ merchants across the UK

Average copies 100,090

98.10%

Average returns 3,080

On average 98.10% of the Pro Builder issues are shared with another five people on site. That’s a potential monthly reach of 500K active tradespeople

% returns 3.1%

Average net 96,930

Average pick up 96.8%

ABC - Digital Magazine Circulation - 38,000 requested and emailed out every month

Targeted at a younger age demographic - average read 07:47

MEDIA 2024

Editorial Opportunities Regular editorial sections in PB include: n PRODUCT TESTS – Professional Builder’s trade experts conduct hands-on tests of the latest products on the market.

n STEP-BY-STEP GUIDES – Our installation guides offer a practical demonstration of how to apply best practice on site.

n FEATURE ARTICLES – Each issue incorporates two or three features spanning the breadth of the building industry.

n COMPETITIONS AND GIVEAWAYS – Giveaways pages appear monthly and for higher value prizes half page and full page competitions are available.

n SPECIAL REPORTS – For product launches and industry developments which don’t coincide with our features, PB offers special reports to make sure our readers are kept up to date.

n PRODUCT PAGES – In addition to product pages within features, each issue contains a round-up of the latest innovations to hit the market.

MEDIA 2024

Features List 2024 Professional Builder has been the UK’s leading problem-solving magazine for active tradespeople for more than forty years. Articles on any relevant subject – repair, maintenance and improvement or new build – are always welcome.

Key subjects include masonry, carpentry and joinery, plumbing, tools and workwear, painting and decorating, vehicles and plant, landscaping and decking, sustainability, and Building Regulations.

A dedicated business section deals with tax and legal matters, alongside regular columns covering health & safety, training/upskilling and on-site evaluations of the latest products to hit the market.

JANUARY

SEPTEMBER

EXTENSIONS, CONVERSIONS AND GARDEN ROOMS DOORS, WINDOWS AND SECURITY

MASONRY MATERIALS AND LANDSCAPING

FEBRUARY

TRAINING

NEW BUILD AND PROPERTY DEVELOPMENT TOOLS, FIXINGS AND WORKWEAR

OCTOBER

MARCH ROOFING, FLOORING AND INSULATION VEHICLES AND PLANT

ROOFING, FLOORING AND INSULATION

VEHICLES AND PLANT HEATING, PLUMBING AND WETROOMS THE BUILDERS’ OFFICE

APRIL

NOVEMBER

MASONRY MATERIALS AND LANDSCAPING PLUMBING, BATHROOMS AND WETROOMS

TOOLS, FIXINGS AND WORKWEAR

MAY

LANDSCAPING

PAINTING/DECORATING, SEALANTS AND ADHESIVES CARPENTRY AND JOINERY

DECEMBER

JUNE EXTENSIONS AND HOME IMPROVEMENTS BUILDING BOARDS, PLASTERS AND RENDERS

JULY/AUGUST KITCHENS AND BATHROOMS NEW BUILD AND PROPERTY DEVELOPMENT LOFT CONVERSIONS & BASEMENTS

DRAINAGE, WATER MANAGEMENT AND HARD

PAINTING/DECORATING, SEALANTS AND ADHESIVES WORKING IN WINTER TOP PRODUCTS 2024

TARGETED DISTRIBUTION DISTRIBUTED VIA THE TRADE COUNTERS OF OVER 2,500 BUILDERS’ MERCHANT OUTLETS NATIONWIDE, PROFESSIONAL BUILDER IS DELIVERED TO ACTIVE TRADESPEOPLE.

Contact: Lee Jones, Editor ljones@hamerville.co.uk / Edward Kelly, Editorial Assistant ekelly@hamerville.co.uk

MEDIA 2024

Advertorial Supplements In addition to the wealth of features and product reviews in the magazine, Professional Builder also offers Advertorial Supplements that run in both the print and digital version.

The Supplements are dedicated 5-page sections in the magazine and run in the full circulation of printed magazines, distributed via merchant trade counters.

They are also emailed directly in a dedicated digital format to our trade database of 38,500, posted on the Professional Builder website and shared on all our social channels.

We can put the Supplements together for you from your copy and also embed pop up product videos in the digital version.

MEDIA 2024

Lead Generation PB offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the magazine’s RDR.link reader enquiry service.

All the ads and edit in the magazine have a unique www.rdr.link address attached to them. This can either be typed from the printed version or clicked on from the digital version to take readers directly to more information about the product. All numbers are quantifiable and produce on average 21,000 clicks per year.

21,000

RDR CLICKS PER YEAR

MEDIA 2024

Website

Exclusive sponsored banner 728 x 90px £1100 / month

Homepage slider (rotating with edit) £1000 / month

Leaderboard (rotating) 728 x 90px £900 / month

Inline MPU 300 x 250 px £850 / month

MPU 300 x 250px £850 / month

Pop up advert Appears on every site visit 300 x 254px £900 / month

26,591

41,325

32,938

04:41

Average users per month

Average pageviews per month

Average sessions per month

Session duration

l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date

Skin (min 1400px desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month

Featured video £500 / month

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Jo Wright, Digital Production jo@hamerville.co.uk

MEDIA 2024

Email newsletters

Solus E-newsletters There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or created by us to the template specification to the left.

PB E-newsletter

Reach: 34,000 Rate: £2,850

Reach: 34,000 Assets to be supplied as either:

Rate:

£1,000 p/banner

Spec:

600 x 120px £1,250 p/video

Spec:

600 x 338px

l l

html (complete with images) at 600px wide; or Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible

Subject line to be supplied with assets Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.

l Please supply a URL with your copy to link to the advert

l Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Jo Wright, Digital Production jo@hamerville.co.uk

Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.

MEDIA 2024

SPONSORED SOCIAL POSTS ARE AVAILABLE AT £250 EACH

Social media Facebook

X

Followers: 82,318

Followers: 19,427

They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Professional Builder engages on all social media channels:

Specifications: Sponsor to supply: Caption, social media handles, URL links and images Images: Twitter/Facebook – 1200px (w) x 675 px(h); Instagram – 1080px x 1080px Caption: Twitter character limit of 280 – including tags, links and “#ad” that is added to post Video: YouTube max file size – 128GB

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Jo Wright, Digital Production jo@hamerville.co.uk

MEDIA 2024

Podcast 2024 The Pro Builder podcast offers a unique and engaging way to educate, entertain, and connect with trade listeners on the topics that matter most to the local jobbing builder.

Headline Sponsor Package l Sponsor interview, five minutes

l Sponsor branding on podcast email which reaches 38,000 active builders

l Email HTML for use by sponsor to send to own database

l Episode promoted in

Available at:

weekly newsletter with sponsor branding

l Branded promotion across Google Podcasts

Apple Podcasts

Amazon Podcasts

Spotify Podcasts

our social media channels

l Exclusive advertiser on the podcast

MEDIA 2024

Video Creation Services Working with real tradespeople and professional videographers to create tool reviews, steps by steps and other technical content for brands.

Each project:

l Creates long form content for You Tube l Creates social content. l Includes a package of promotional activity. l Includes links back to the brands’ website of choice.

Types of content available: l Single product/ step-by-step video. l Multiple product video series. l Short step by step video series. l Social only content.

l Allows for usage of the content wherever the brand wants

Rate card: £4,000 – based on one day of shooting & two days editing.

Includes promotional package.

MEDIA 2024

THE HANDS-ON TRADESHOW BUILT FOR THE TRADE PROFESSIONAL BUILDER

TOOLFAIR 2024

FEATURING

Professional

LIVE!

LONDON

BOLTON ARENA

BOLTON

WESTPOINT

29TH FEB & 1ST MARCH 2024

21ST & 22ND MARCH 2024

25TH & 26TH APRIL 2024

YORKSHIRE EVENT CENTRE

HARROGATE

CBS ARENA

COVENTRY

SANDOWN PARK

16TH FEB & 17TH MAY 2024

12TH & 13TH SEPTEMBER 2024

25TH & 26TH APRIL 2024

ALEXANDRA PALACE

EXETER

SURREY

MEDIA 2024

Benefits of Exhibiting INCREASE VISIBILITY: l Expand your reach to a regional

targeted trade audience l Generate leads and sales l Showcase/Demo new products l Hands-on face to face contact l Build relationships l Stay up-to-date with the latest

industry trends

Exhibiting at our Live events is a great way to promote your business and build relationships with potential customers, suppliers, and partners in the construction industry.

MEDIA 2024

Brands on show

MEDIA 2024

Reader Survey

MEDIA 2024

Professional BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n

Please get in touch: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Lee Jones, Editor ljones@hamerville.co.uk 01923 297728 Edward Kelly, Assistant Editor ekelly@hamerville.co.uk 01923 297701