PB Media Pack 2024 by Hamerville Media Group

Professional BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n

PROFESSIONAL

ELECTRICIAN & INSTALLER

OUR TOP THREE TITLES OFFER A COMBINED MONTHLY REACH TO

650,000

THE UK’S LEADING PUBLISHER IN THE CONSTRUCTION INDUSTRY FOR OVER FIFTY YEARS

TRADESPEOPLE

DIGITAL

EVENTS

VIDEO

PODCAST

MEDIA 2024

Professional BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n

DIGITAL

EVENTS

VIDEO

PODCAST

MEDIA 2024

Target Audience Professional Builder is a fully ABC audited B2B platform that covers print, digital, live events, videos and podcasts. It targets the owners of micro and SME building companies with typically around 1-10 employees. They are engaged in domestic repair, maintenance and improvement works, such as extensions and conversions, as well as the more compact residential new build projects and one-off bespoke builds.

94.34%

of PB readers/followers are responsible for product/material purchasing decisions

Content Under the editorship of Lee Jones, quality relevant coverage ensures unrivalled engagement with the target audience. Key subjects include masonry, carpentry and joinery, plumbing, painting and decorating, roofing, vehicles and plant, landscaping and decking, sustainable building and the latest changes to Building Regulations and Health & Safety legislation. It is packed with competitions, giveaways, product tests, advice on running a small business and is a key source of reference on industry matters.

MEDIA 2024

Readership & Distribution l Professional Builder has the largest ABC audited distribution in the building industry of 138,500 (July 2022 to June 2023).

l For over fifty years the magazine has been available on the trade counters of over 2,500 builders’ merchants across the UK.

l We deliver nationally to merchants such as Travis Perkins, Jewson, Huws Gray/Buildbase, SIG, Brandon Hire, Keyline and CCF, as well as over 1,150 independents, with key decision makers being reached and influenced at the very point of sale.

l Every issue is also available to read page by page at www.probuildermag.co.uk l Professional Builder is also emailed out in digital format to 38,500 tradespeople, with an average read time of 6.15 minutes.

l Clickable trackable links appear on all adverts and editorial.

MEDIA 2024

Merchant Support Professional Builder is placed on the trade counters of builders’ merchants every month by our team of merchandisers, meaning that the magazine reaches active tradespeople directly at the point of purchase and all copies are picked up voluntarily.

Brandon Hire - 6,840 Copies Huws Gray/Buildbase - 5,040 Copies CCF – 495 Copies Jewson - 17,955 Copies Keyline - 1,170 Copies SIG - 2,745 Copies Travis Perkins - 17,595 Copies Independents - 48,195 Copies

MEDIA 2024 FREE TO

BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

FREE TO

THE TRAD E

Professional NOVEMBER 2023

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

FREE TO

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

FREE TO

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

THE TRAD E

NOVEMBER 2023

FREE TO

THE TRAD E

FREE TO

THE TRAD E

NOVEMBER 2023

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

NOVEMBER 2023

09/10/2023 14:25 Page 1

FREE TO

THE TRAD E

Professional BUILDING ■ PLASTERING ■ PLUMBING ■ ROOFING ■ CARPENTRY ■ PAINTING AND DECORATING ■ THE BUSINESS MAGAZINE FOR THE BUILDING INDUSTRY

All seven national merchants have their very own branded front covers, this is to ensure placement on the trade counters beside the checkouts.

NOVEMBER 2023

VEHICLES & PLANT

86%

of Professional Builder readers visit a builders’ merchant at least once a week

GET A LOAD OF THIS!

DRAINAGE & WATER MANAGEMENT LAYING THE GROUNDWORKS BRETT SPENCER SURFACING GIVES THE 360 VIEW ON TAKEUCHI

The magazine’s presence on the trade counters is therefore a powerful engagement tool between merchant staff and their customers.

MEDIA 2024

Magazine ABC - Print Magazine Circulation - 100,000 Copies - through 2,500 builders’ merchants across the UK

Average copies 100,090

98.10%

Average returns 3,080

On average 98.10% of the Pro Builder issues are shared with another five people on site. That’s a potential monthly reach of 500K active tradespeople

% returns 3.1%

Average net 96,930

Average pick up 96.8%

ABC - Digital Magazine Circulation - 38,000 requested and emailed out every month

Targeted at a younger age demographic - average read 07:47

MEDIA 2024

Editorial Opportunities Regular editorial sections in PB include: n PRODUCT TESTS – Professional Builder’s trade experts conduct hands-on tests of the latest products on the market.

n STEP-BY-STEP GUIDES – Our installation guides offer a practical demonstration of how to apply best practice on site.

n FEATURE ARTICLES – Each issue incorporates two or three features spanning the breadth of the building industry.

n COMPETITIONS AND GIVEAWAYS – Giveaways pages appear monthly and for higher value prizes half page and full page competitions are available.

n SPECIAL REPORTS – For product launches and industry developments which don’t coincide with our features, PB offers special reports to make sure our readers are kept up to date.

n PRODUCT PAGES – In addition to product pages within features, each issue contains a round-up of the latest innovations to hit the market.

MEDIA 2024

Features List 2024 Professional Builder has been the UK’s leading problem-solving magazine for active tradespeople for more than forty years. Articles on any relevant subject – repair, maintenance and improvement or new build – are always welcome. Key subjects include masonry, carpentry and joinery, plumbing, tools and workwear, painting and decorating, vehicles and plant, landscaping and decking, sustainability, and Building Regulations. A dedicated business section deals with tax and legal matters, alongside regular columns covering health & safety, training/upskilling and on-site evaluations of the latest products to hit the market.

JANUARY

SEPTEMBER

EXTENSIONS, CONVERSIONS AND GARDEN ROOMS DOORS, WINDOWS AND SECURITY

MASONRY MATERIALS AND LANDSCAPING

FEBRUARY

TRAINING

NEW BUILD AND PROPERTY DEVELOPMENT TOOLS, FIXINGS AND WORKWEAR

OCTOBER

MARCH ROOFING, FLOORING AND INSULATION VEHICLES AND PLANT

ROOFING, FLOORING AND INSULATION

VEHICLES AND PLANT HEATING, PLUMBING AND WETROOMS THE BUILDERS’ OFFICE

APRIL

NOVEMBER

MASONRY MATERIALS AND LANDSCAPING PLUMBING, BATHROOMS AND WETROOMS

TOOLS, FIXINGS AND WORKWEAR

MAY

LANDSCAPING

PAINTING/DECORATING, SEALANTS AND ADHESIVES CARPENTRY AND JOINERY

DECEMBER

JUNE EXTENSIONS AND HOME IMPROVEMENTS BUILDING BOARDS, PLASTERS AND RENDERS

JULY/AUGUST KITCHENS AND BATHROOMS NEW BUILD AND PROPERTY DEVELOPMENT LOFT CONVERSIONS & BASEMENTS

DRAINAGE, WATER MANAGEMENT AND HARD

PAINTING/DECORATING, SEALANTS AND ADHESIVES WORKING IN WINTER TOP PRODUCTS 2024

TARGETED DISTRIBUTION DISTRIBUTED VIA THE TRADE COUNTERS OF OVER 2,500 BUILDERS’ MERCHANT OUTLETS NATIONWIDE, PROFESSIONAL BUILDER IS DELIVERED TO ACTIVE TRADESPEOPLE.

Contact: Lee Jones, Editor ljones@hamerville.co.uk / Edward Kelly, Editorial Assistant ekelly@hamerville.co.uk

MEDIA 2024

Advertorial Supplements In addition to the wealth of features and product reviews in the magazine, Professional Builder also offers Advertorial Supplements that run in both the print and digital version. The Supplements are dedicated 5-page sections in the magazine and run in the full circulation of printed magazines, distributed via merchant trade counters. They are also emailed directly in a dedicated digital format to our trade database of 38,500, posted on the Professional Builder website and shared on all our social channels. We can put the Supplements together for you from your copy and also embed pop up product videos in the digital version.

MEDIA 2024

Lead Generation PB offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the magazine’s RDR.link reader enquiry service. All the ads and edit in the magazine have a unique www.rdr.link address attached to them. This can either be typed from the printed version or clicked on from the digital version to take readers directly to more information about the product. All numbers are quantifiable and produce on average 21,000 clicks per year.

21,000

RDR CLICKS PER YEAR

MEDIA 2024

Website

Exclusive sponsored banner 728 x 90px £1100 / month

Homepage slider (rotating with edit) £1000 / month

Leaderboard (rotating) 728 x 90px £900 / month

Inline MPU 300 x 250 px £850 / month

MPU 300 x 250px £850 / month

Pop up advert Appears on every site visit 300 x 254px £900 / month

26,591

41,325

32,938

04:41

Average users per month

Average pageviews per month

Average sessions per month

Session duration

l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date

Skin (min 1400px desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month