ELECTRICIAN & INSTALLER
Readership & Distribution
l Professional Electrician & Installer (PE ) is the ‘must read’ magazine for electrical contractors and installers, providing them with an unrivalled monthly source of industry news, technical content, new product information and much more.
l The magazine is uniquely and exclusively distributed via the trade counters of over 1,600 leading electrical wholesalers in the UK.
l Distribution outlets include CEF, Edmundsons, Denmans, Rexel, YESSS Electrical and Electric Center, as well as multiple independents. Many of the nationals feature custom branded covers.
l PE boasts the highest circulation in the electrical contracting industry at 96,700, with 50,700 printed copies, plus 46,000 digital copies. The magazine’s readers carry out a mixture of domestic, commercial and industrial work.
Wholesaler Support
Professional Electrician is placed in dispensers on the trade counters of electrical wholesalers by in-house merchandisers, ensuring the publication reaches the active installer directly at the point of purchase. All copies are picked up free of charge.
City Electrical Factors – 10,000 copies
Edmundson Electrical – 5,850 copies
Rexel – 5,100 copies
Electric Center – 2,900 copies
Denmans – 2,100 copies
Electricbase – 750 copies
Independents – 24,000 copies
95% magazine pick-up rate in electrical wholesalers Most national wholesalers have their very own branded front covers, this is to ensure placement on the trade counters beside the checkouts.
The magazine’s presence on the trade counters is therefore a powerful engagement tool between merchant staff and their customers.
Magazine
- Print Magazine Circulation - 50,700 Copies
- through 1,600 electrical wholesalers across the UK
96,700
Highest circulation the electrical industry combined print and digital
Digital Magazine
Circulation46,000 emailed out every month
Editorial Opportunities
Regular editorial sections in PE include:
News & Views
The latest news stories, updates and opinions from the industry.
Technical Content
Best practice tips, step-by-step guides and compliance advice all feature within our regular technical section.
Feature Articles
Each issue incorporates product and industry-related features, providing readers with insight into the latest technological and regulatory developments, upselling tips and market trends.
Product Reviews & Case Studies
PE ’s team of fully qualified electrical ‘product testers’ review the latest products on-site. We also feature case study examples of interesting and challenging projects that manufacturers have been faced with.
Product & Training Round-ups
Our round-up pages showcase new solutions, tools, equipment and services for electrical professionals, plus we cover the latest training courses and events.
Competitions & Giveaways
Every issue of PE offers readers the chance to get their hands on fantastic freebies and prizes.
Continuing Professional Development (CPD)
To support new industry requirements, PE has launched a brand new monthly section – The CPD Zone – which is accredited as CPD and offers readers the opportunity to download a bespoke certificate that provides 1 x CPD credit, or one hours’ worth of learning, towards their annual CPD record.
Providing electrical industry professionals with a deeper level of knowledge and understanding around key topics and areas of legislation and regulation, content featured in the CPD Zone is submitted to, and checked by, a respected third-party accreditation company – The CPD Group – to offer complete legitimacy and to provide a valuable service to readers and the wider electrical industry as a whole.
PE is the first and only UK-based independent electrical industry trade publication to achieve CPD accreditation for each issue that we publish!
Special Features Calendar 2025
0n 2025, Professional Electrician & Installer Magazine will be running one or two dedicated ‘special features’ in each issue that we publish, as follows:
JANUARY: TRAINING
FEBRUARY: TOOLS, EQUIPMENT & WORKWEAR
ALSO IN FEBRUARY: RELEASE OF THE CPD BOOK 2024: VOLUME TWO
MARCH: ELECTRICAL ACCESSORIES
APRIL: FIRE & SECURITY
MAY: CIRCUIT PROTECTION
JUNE: EV CHARGING & RENEWABLES
JULY/AUGUST: TEST & MEASUREMENT
ALSO IN AUGUST: RELEASE OF THE CPD BOOK 2025: VOLUME ONE
SEPTEMBER: LIGHTING l SOFTWARE & APPS
OCTOBER: CABLES & CABLE MANAGEMENT
NOVEMBER: SMART TECHNOLOGY l HEATING
DECEMBER: TOP PRODUCT AWARDS 2025
Please note: all of the subject topics and areas listed above will also be covered throughout all of our 2025 issues, so please come to us with editorial submissions, suggestions and ideas as and when they arise and are relevant.
Lead Generation
PE offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format. Around 2,000 enquiries per issue.
All the ads and edit in the magazine have a unique www.rdr.link address attached to them. This can either be typed from the printed version or clicked on from the digital version to take readers directly to more information about the product. All numbers are quantifiable and produce on average 22,500 clicks per year.
22,500 RDR CLICKS PER YEAR
Advertising Rates & Mechanical Data
Contact:
Richard Bowler, Magazine Editor pe@hamerville.co.uk
Rebecca Mcgeoch, Digital Manager mcgeoch@hamerville.co.uk
Anthony Scott, Advertisement Manager ascott@hamerville.co.uk
Ian Turner, Assistant Advertisement Manager ianturner@hamerville.co.uk
Kerri Smith, Magazine Production ksmith@hamerville.co.uk
Jo Wright, Digital Production jo@hamerville.co.uk
Adverts should be supplied as
Website
Professional Electrician & Installer provides a leading digital source of information for all active installers through its supporting website: www.professional-electrician.com
The site includes daily industry news and product updates, along with exclusive online-only features, articles and competitions, video uploads and the ever-popular ‘Caught on Camera’ section.
Additionally, a huge archive of searchable technical content is freely available to contractors and installers, plus all past issues of PE magazine are available on the site in Flickbook format.
1MILLION.3PAGEVIEW S PERYEAR
59,305 7:07 mins
Unique website users (average, month)
Session duration (average, per user)
106,445
Total page views (average, month)
l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert
l Copy date is 10 working days prior to upload date
CPD Flick Book Advertising
In February and August we pull together CPD content from the previous 6 months and produce a digital only supplement. This is an opportunity for electricians to earn 6x CPD credits towards their annual record.
Advertising options are available:
DPS £1,900
Full Page £1,150
Half Page £700
This is then emailed out to 46,000 electricians
PE E-newsletter
Reach:46,000
Frequency:Every Tuesday
Banner Rate:£1,000 per banner
Banner Spec:600 x 120px
Video Rate:£1,250 per video
Video Spec:600 x 338px
Average Open Rate 35%
Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date
l Supply to jo@hamerville.co.uk
Solus E-newsletters
l Perfect for market research surveys
l Ideal for new products, campaigns and promotions
Reach: 46,000 Rate:£2,700
Average Open Rate 34%
Template Specification:
l Up to 10 word heading
l Up to 50 word intro
l Up to 400 word main text
l Lead Image 1: 480 x 315px
l Images 2 & 3: 225 x 225px
l Image 4: 480 x 225px
l Company logo and contact details / URL links
l Subject line
HTML Specification:
Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us, as we cannot amend your coding.
Social Media
By understanding its target audience, what users engage with and their preferred channels, PE continues to expand and build its social media following and engagement through Twitter, Facebook, Instagram and LinkedIn. The publication also runs a growing YouTube channel.
24,800+ followers
89,500 SOCIAL COMMUNITY
21,900+ followers
Sponsored posts are available at £250 each 14,300+ followers
followers
Through its growing social media channels, PE is able to offer bespoke packages to support online advertising and marketing campaigns. They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Other options are available on request.
Virtual Solus Showcase
Professional Electrician & Installer is now offering a brand-new digital platform designed to deliver your interactive content directly to a trade audience in an inviting and accessible format.
The virtual solus showcase is a dedicated digital connection that is emailed to a database of over 46,000 electricians and features sponsored content throughout.
A bespoke welcome page features a company/brand logo in a prominent slot along with separate banners that take readers to the individual sub-sections of the virtual solus showcase at the click of a button.Content can include anything from products, videos, catalogues and technical sheets to blogs, special offers and competitions.
Cost per Virtual Solus Showcase: £5,000
Video Creation Services
Working with real tradespeople and professional videographers to create tool reviews, steps by steps and other technical content for brands. Each project:
l Creates long form content for You Tube
l Creates social content.
l Includes a package of promotional activity.
l Includes links back to the brands’ website of choice.
l Allows for usage of the content wherever the brand wants
Types of content available:
l Single product/ step-by-step video.
l Multiple product video series.
l Short step by step video series.
l Social only content.
Rate card: £4,000 – based on one day of shooting & two days editing. Includes promotional package.
Data Analysis
PE has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by PE’s substantial audience across any of our digital platforms.
website statistics
l Average unique users (per month)
l Average sessions (per month)
l Average page views (per month)
l Average session duration (per user)
editorial content
l Total reads
l Time spent engaging with your content
website advertisements
l Impressions
l Clicks
l Click through rate
email banners/bespoke emails
l Delivered
l Opened
l Clicked
l Which links have been clicked
RDR.link service
l Number of engagements per link
Flickbook version
l Number of unique reads
l Total read time
l Time spent on page
l Links clicked
PE Survey Highlights
use PE to find out about latest p rod ucts
use PE to find out about technical advi ce
havi ng been a loyal reader for over 1 0 years copi es are read by more than on e person do not read any other publi cation
rank PE as 1st or 2nd choice as best magazi ne
PE Survey Highlights
have recommended or purchased a p rod uct after reading ab out it in PE take notice and stop at the advert s when reading PE then follow up to find out more are business Owners, Director s or Partners are responsible for purchasing d ecisions visit their wholesaler at least one a week
The Electricians’ Exhibition
Benefits Of Exhibiting
INCREASE VI SIBILITY:
l Expand your reach to a regional targeted trade audience
l Generate leads and sales
l Showcase/Demo new products
l Hands-on face to face contact
l Build relationships
l Stay up-to-date with the latest industry trends
Exhibiting at Elex is a great way to promote your business and build relationships with potential customers, suppliers and partners in the electrical industry.