Professional Hairdresser November/December 2020

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NOVEMBER/DECEMBER 2020

Professional NOVEMBER/DECEMBER 2020

CUTTING IT IN

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NO V E M B E R / D E C E MBER 2 0 2 0

ISSUE 0 8

Strength, Support & Season’s Greetings

FOLLOW ME: @nicolaprohair FOLLOW PRO HAIR MAG: @ProHairMag @ProHairMag

Editor Nicola Shannon nshannon@hamerville.co.uk Assistant Editor Megan Danskine

In the fast-moving, frenetic fiasco that surrounds the COVID pandemic, it is almost impossible to keep up! The opening/closing rollercoaster is playing havoc with business through no fault of salons – most of which have followed government guidance accordingly so it must be good to feel exonerated by the recent SAGE figures that declare the hairdressing and beauty industry is not responsible for the rise in cases, only contributing 0.05% to the ‘R’ rate.

Now as UK salons have just entered a four week lockdown, there was a crazy, yet welcome, last minute rush to the high street to visit salons before they closed with many seeing their busiest days since re-opening in July.

Salons were squeezing a whole month’s work into three days and as always hairdressers stepped up to the plate!

In this issue we wanted to bring you more of what you’ve been requesting to read over the past few months. Our ‘Are You…’ series of business articles has been compiled to help you and your business in these turbulent economic times. There is a common thread running through these articles as experts and fellow hairdressers share their thoughts and advice in the hope of helping you over the next couple of months. They have been written with pragmatism and positivity and if you can take just one thing from each of them, then we have helped!

In 2020 the hairdressing industry has shown strength: Strength in servicing clients, strength in mutual support and strength in hope!

Stay strong and stay safe going into 2021, and have a Happy Christmas!

NOVEMBER/DECEMBER 2020

CUTTING IT IN

COVER: Hensmans PHOTOGRAPHY: Michael Young

mdanskine@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk Designer Donna Booth

REGULARS 6

Group Production Manager Carol Padgett Production Assistant

9

BUSINESS SPECIAL

FASHION

NEWS Industry goings on

23 PHIL SMITH

38 MICHAEL YOUNG

24 GREAT LENGTHS

42 ON TREND COLLECTIONS

NEWS EXTRA Hensman’s 40th Anniversary

26 SANDRA PAJAK

Claire Swendell Publisher Bryan Shannon Group Sales Manager Oliver Shannon oshannon@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901

PEOPLE

31 PHIL JACKSON

PRODUCTS

32 GAVIN MILLS

62 CHRISTMAS RETAIL

34 JOE MILLS

70 MAKEOVER COMPETITION With Vish

15 HOOKER & YOUNG With Nergish Wadia-Austin

35 RAINBOW ROOM

20 TALENT SPOTTING With Pauline McCabe

36 CAROLINE SANDERSON

INTERNATIONAL

71 COLOUR CLOSE-UP With Wella Color Fresh Masks 74 COLOUR CLOSE-UP With Wella Resistant Cool Cover

WWW.PROFESSIONALHAIRDRESSER.CO.UK Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid.

To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2020 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

16,344

July 19 - June 20

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@ProHairMag

@ProHairMag

WWW.PROFESSIONALHAIRDRESSER.CO.UK

Wella Company has named Annie Young-Scrivner as its new CEO.

THE LATEST FROM THE INDUSTRY Congratulations to James Earnshaw who has been announced as ghd’s new UK Trade Education Ambassador.

Salons experience a huge pre lockdown increase in hourly online

FEEL THE RUSH

bookings as clients scrambled for the last few slots before Lockdown.

As Lockdown 2.0 was announced, salons and hairdressers felt a huge adrenaline rush as last minute bookings increased by 950%, the Prime Minister has announced.

Clients jumped at the chance to go online and snap up hourly appointments for last minute blow-dries, eyelashes and manicures as UK salons found out they’d have to close for four weeks.

The COVID pandemic has seen increasing reliance on digital tools as consumers battle localised lockdowns and booking hair and beauty appointments has been no exception. Phone and in-person appointments rose by 250% on the news of lockdown whilst Online bookings soared by 950% as clients tried to bring forward November appointments into the three days before lockdown began.

This last minute rush to the high-street has led to record levels of fully booked

appointments with many salons seeing their busiest days since their July re-opening.

When hairdressers and beauty salons were closed between March and July, millions of people were deprived of their regular cut or blowdry. Whilst many took matters into their own hands with DIY cuts and colours, it seems Britons were determined not to make the same mistake twice.

Mark Creed, owner of Idlewild salons, described the rush as “ Manic!

To try and organise a whole month of salon work into three days is always going to be a tricky task. We have been inundated with hundreds of clients trying to squeeze in an appointment as they don’t want to be caught short like last lockdown ”

L’Oréal Professionnel’s General Manager Monica Teodoro will take up a newly created position as General Manager Education and Professional Development for L’Oréal Professional Products Division UK & Ireland.

WELLA GOES GREEN WELLA PROFESSIONALS PARTNERS WITH GREEN SALON COLLECTIVE ON A JOURNEY TO A GREENER FUTURE. Wella Professionals has announced an industry-leading partnership with Green Salon Collective. Founded earlier this year by environmental experts, hairdressers and eco campaigners, the aim of the Collective is to reduce waste in the hairdressing industry and help salons begin their journey towards a more sustainable future.

Wella Professionals is committed to sustainability and protecting the beauty of the planet. The launch of this partnership comes at a time of increased demand among consumers to live more environmentally conscious lives and to utilise products and services that have as little impact on the environment as possible.

Currently, in the UK, the hairdressing industry recycles just 20% of the plastic it uses. Salons are increasingly conscious of the waste they need to dispose of, which includes chemicals, used foils, colour tubes, empty product packaging and hair. As they

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consume more plastic, paper, water and energy than other shops on the high street, salons are looking to reduce their environmental footprint. Together Wella Professionals and Green Salon Collective will educate salons on sustainability and help them implement systems to ensure they recycle almost all of their salon waste.

“It is our responsibility to help our consumers and salon partners make a positive impact on the planet. This partnership will be a game changer for the salon industry and Wella Professionals, enabling salons to become more environmentally conscious,” Nick van Holstein, The Wella Company UK & Ireland General Manager.

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ASK THE

What you need to know about Government Financial Support Packages.

An evening with Charlotte Mensah GHD HOSTS EVENT TO CELEBRATE THE SUCCESS OF CHARLOTTE’S DEBUT BOOK, GOOD HAIR. Taking place at the ghd London studio and live-streamed to a national audience, Charlotte Mensah celebrated the launch of her book, Good Hair, with help from ghd.

Interviewed by beauty journalist Akesha Reid, Charlotte discussed her own journey into hairdressing, her extraordinary career to date and the importance of education, consultation and conversation when it comes to black hair.

As well as sharing her story so far and anecdotes on her celebrity clients, salon life and the dos and don’ts of DIY hair routines, the evening also saw Charlotte share a series of styling techniques built around traditional African hair threading.

Charlotte demonstrated three styles built around threading and incorporating ghd tools, including a reimagined mohican, a modern flattop and 70s style bunches.

To close the session, Charlotte took questions from the audience on the future of black hair education, her hopes for the next generation of hairdressers and her belief that “all hair matters” – the message at the heart of Good Hair.

Business Grants Businesses required to close in England due to local or national restrictions will be eligible for the following: 씰 For properties with a rateable value of £15k or under – grants to be £1,334 per month, or £667 per two weeks. 씰 For properties with a rateable value of between £15k-£51k – grants to be £2,000 per month, or £1,000 per two weeks. 씰 For properties with a rateable value of £51k or over – grants to be £3,000 per month, or £1,500 per two weeks.

opening on 30 November rather than 14 December.

Businesses should visit their local council website for details on how to apply. £1.1bn is also being distributed across the Local Authorities, for one-off payments to enable them to support businesses more broadly.

SEISS The Self-Employed Income Support Scheme will also be extended to cover 80% of profits for the period November – January up to £7,500.

Whilst NHBF welcomes the new support package it is still lobbying for: A temporary reduction in VAT to 5%, similar to that offered to the hospitality sector, would be hugely beneficial in providing additional cash flow during these difficult times to businesses that pre-COVID were extremely lucrative and economically buoyant.

With another month of potential earnings lost due to the national lockdown, and the next quarter’s rent due in on 26 December, extending the current eviction protection for businesses, due to end on 31 December, would to save business owners from avoidable stress and worry over the Christmas period.

An extension of the 100% business rate relief for ‘non-essential’ SMEs to help businesses most impacted by lockdown restrictions recover into the next financial year. The current rates relief has been an absolute lifeline for many during this pandemic, and whilst I appreciate the 12-month period originally set at the beginning of the crisis anticipated that the country would be recovering economically by then, it is clear that this will not be the case for those mandated to close for large parts of the year.

The next grant will also be paid faster, with the claims window

For more information please visit the NHBF website.

Extension of furlough The Chancellor has confirmed that the governments Job Retention (furlough) Scheme will be extended until the end of March 2021.

Businesses will have flexibility to bring furloughed employees back to work on a part time basis or furlough them full-time, and will only be asked to cover NI and employer pension contributions.

The Job Support Scheme, which was scheduled to come in on Sunday 1st November, has been postponed until the furlough scheme ends.

Furlough amount will be 80% of their current salary for hours not worked, up to a maximum of £2,500 (so based on what they’re working right now not what they were earning pre COVID)

This scheme will be reviewed in January.

Loans Businesses will be able to access additional support as deadlines for applications for government-backed loan schemes and the Future Fund have been further extended until 31 January 2021.

Firms can ‘top up’ existing Bounce Back Loans should they need additional finance

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NEWS EXTRA

Happy 40th

to Hensmans!

1980s: Courage, Ambition and New Starts For Hensmans, this decade was all about taking their first steps as a salon enterprise.

Their advice to budding business owners? “Maintain a moral compass, and treat people how you wish to be treated,” says Gemma.

This compassionate approach would go on to form the basis of the salon strapline: ‘You – at the heart of all we do’.

More than just a motto, it’s a mantra that has remained at the basis of the business, for the team as well as clients.

“Having a good moral compass helps with longevity,” explains Gemma. “We have always used the mantra of treat everyone as you would wish people to treat you; and that means people want to work with us. With that in mind, it’s easy to get knocked in the early days when you lose staff.

You can take it personally, but as the business develops and you get older, you realise it’s

Although their 40th anniversary year hasn’t panned out quite as expected, the Hensmans team continue to thrive and adapt to changing times – an approach that’s kept them ahead of the game since they first opened the salon doors in 1980. As they look back – and plan for an unpredictable future – we caught up with Julie and Gemma Hensman to find out their biggest learnings from the last four decades.

about personalities; some people just want their own salon, to work in London or travel globally as session stylists. It’s so important to follow your dreams to be happy and content with work, and we recognise that.”

The salon group are proud to have retained numerous members of staff for more than a decade; and when long-time manager Carol Straughan was

ready for a new challenge, she was given the opportunity of ownership of the Milton Keynes salon, through a collaborative contract. This allowed for personal and professional growth, while maintaining a core member of the team. Leah Inwood, who has been with the brand for 29 years, also became an Associate Director for increased responsibility and experience.

1990s:

“Creative competitions were key to us growing the brand,” says Julie. “From a business perspective, asking ‘Can we really afford to do that shoot?’ is sometimes on your mind. You’re thinking about the return and what that might look like. You do need to keep an eye on that and it’s good to have someone in the business to stop you getting carried away, but entering and winning awards gives you brand recognition and allows you to grow your reputation and profile.”

It’s not just within the industry that awards have an impact. “Clients love to see you winning awards,” says Julie. “Whether it’s local business competitions or for your creative work, it all grows your profile. It’s important within the trade for establishing yourself, and it helps with recruitment too as it makes the business aspirational. Our award entries and wins were pivotal for helping with our growth.”

Learning, Teaching and Creating Growing a business means building a name for yourself, and within the hairdressing industry, one of the best ways to do that is through competitions. As Hensmans grew into its second decade and established both a solid business and a flourishing creative team, it was time to start making an impact through awards.

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NEWS EXTRA

2000s: Building Relationships Finding the right brand partner is key for any salon business, and for Hensmans, it has been Schwarzkopf Professional since day one. As well as being a successful partner in business and retail, the 2000s saw Hensmans build on their relationship with the brand when Schwarzkopf Professional launched its debut Young Artistic Team.

“We’d had a relationship with Schwarzkopf Professional for a

long time and often took part in events such as Salon International and Fellowship for British Hairdressing nights,” remembers Julie. “Then we attended a presentation about the Young Artistic Team and what it would involve, and thought it sounded great – so we put a few of the team forward... and we’ve had someone as part of it almost every year since; for 20 years!”

“I was a YAT for three years running, from 2002,” says Gemma.

“It’s very important to motivate the team and build your profile and this is the perfect way of doing it. You get to do photoshoots and stage work, and really exercise your creative side with things you can’t always do in the salon. As a member of YAT, you learn from so many great people and build your professional network and experience. Now, when members of the team participate, we really see them grow in the salon, too. They develop as a person, as well as in their skillset. It’s a game-changer, career-wise, and something we’d recommend to anyone.”

2020s: Learning from Lockdown In their 40th year in business, Hensmans’ celebrations haven’t been quite what they expected, thanks to the industry lockdown.

However, in keeping with their drive and desire to stay positive, the team made the most of the imposed downtime.

The salon was redecorated, and Julie and Gemma found time to catch up on long-awaited jobs in the salon. “We created a pre-booking consultation form for the website,” says Gemma. “It has been an invaluable tool for clients, as well as the team. It really gives them time to prepare for a client and takes away any anxiety as they know what to expect.”

Juggling homeschooling also had an unexpected side effect of helping with training. “It really helped me with education,” says Gemma. “It got me thinking about the different ways to educate and how people learn and take on board what they’re being taught.”

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2010s: Developing and Staying Fresh With the business in full swing and an established profile, it would be easy for Hensmans to rest on their laurels – but for this focussed and ambitious team, that was never an option. With a busy, successful team, it was time to level up and enhance existing skills with even more ongoing education.

“In the last few years we’ve really upped our focus on education,” says Julie. “Our entire team completed the Schwarzkopf Professional Colour Masters, making us one of the most highly-qualified colour specialist teams in the UK. It can sometimes be a challenge to put a focus on education when you have an established team that has been doing hair for a long time, but we wanted to help them see how important it is to keep hitting targets, setting goals and keeping the client base fresh.”

With that in mind, a focus on colour education and a drive to become established experts gave the team renewed focus – and brought in additional business as the Hensmans reputation grew.

If core values were at the heart of the business since day one, they have remained integral to Hensmans during lockdown. “Lockdown made us understand and appreciate our core values more than ever,” says Julie. “We really stuck to who we are and didn’t copy what other people were doing if it didn’t feel right for us, or the Government guidelines. We’d never judge how other people do business, but we wanted to stick to the rules and uphold our beliefs. Central to that is the message of ‘You – at the heart of all we do’, and our clients and team remained our focus, throughout.”

“We have been so grateful for the amazing support from the NHBF, too,” says Julie. “They guided us all throughout

the pandemic, from furloughing the team to client care and safely reopening. They have always been an invaluable service – from their contract advice to the legal helpline – and during lockdown, they really came through for us.”

As hairdressing evolves – both post-pandemic and through the inevitable ongoing changes faced by any dynamic industry – Hensmans remain confident that the next 40 years will be just as exciting and packed with opportunity.

“We’ve spent four decades building up a brand and reputation,” says Julie. “It’s a challenge – now, more than ever – but we have an amazing team who are getting on with it, caring out their services with professionalism and good cheer, and we couldn’t be prouder.”

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PEOPLE

HOOKER AND YOUNG

Nergish Wadia-Austin

Michael: Thanks for taking time out to see us today, we know how busy you are, so it’s really appreciated. We’re really eager to find out everything about PHAB Service Stars but for the reader, it would be brilliant to know where it all started, and I guess what your background in the hair and beauty industry is.

Nergish: So, I was born in India and when I had just finished my schooling, my father had a really good job opportunity in Hong Kong to run a premium hotel restaurant so we moved there as a famiy. I was, at the time, waiting for admission into the Trinity College of Music here in England as I wanted to be an opera singer.

Michael: No way! That’s something nobody would guess about you.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU001

Nergish Wadia-Austin is incredibly passionate about raising the profile and standards of our industry professionals. As the founder and CEO of PHAB Service Stars, she has a vast understanding and knowledge of virtually every part of the hair and beauty industry. We thought there was no better time than now to sit down with her to find out everything there is to know about getting it right.

Nergish: Correct! So basically that was the ambition but I had arrived in Hong Kong before the start of term and there was a long period before I could get to England. So my mother being practical and of course being a pushy Asian parent decided to say ‘you can’t just sit around for so many months – you’re creative, go to the Vidal Sassoon Academy and become a hairdresser. If you fail as an operatic singer you’ve got a skill to earn a living. So that’s exactly what I did and enrolled on a six-month course followed by a three-month colouring course because I had to know everything.

My mother then had the bright idea of putting me into Vidal Sassoon to work for the last month I had and of course I had a ball! I was really good at it and I stayed for another year. She then said, actually you’re not just going to do hairdressing, you’re going to learn how to be a beauty therapist at a French beauty institute, so there I was during my last year learning all about beauty and became a qualified beauty therapist! I worked in the industry as a fully qualified hairdresser and beauty therapist and I stayed there for nine years!

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Gary: WOW that’s quick! A whirlwind romance.

Nergish: It was, and that’s when I had to leave London and move to Canada. I got a job at the Harrods equivalent in Canada which is called Holt Renfrew. It’s a department store group and I started managing retail on the ground floor which was all the cosmetics and I learned a lot about retail. I stayed for three and a half years but it was just too quiet for me and I needed to get back to a big city and for me that’s London, it’s so rich in culture and that’s why I love Britain.

Gary: So what was meant to be one year turned into nine, you must have loved it!

Nergish: After one year I was managing the salon because the two creative guys who ran the salon really didn’t want anything to do with business management, they were just happy coming into the salon so I started writing the cheques and getting to understand business and it turns out I enjoyed that bit as well.

Michael: So what came next?

Nergish: After nine years of being there I met someone who I thought I was going to marry so moved to the UK. My first job was to manage again and accidentally at the interview I said I managed 13 people however they misheard me and heard a ‘30 people!’ So my first job here in the UK was to run the largest salon in the world at Harrods at the age of 24. I had gone from managing a salon of 13 staff to a salon/spa of 160 staff.

Gary: That must have felt pretty overwhelming! It must have been a lot to take on.

Nergish: I was told I had to reduce the payroll costs of the salon by my new boss who was a pretty scary guy. He gave me three months to reduce the payroll from 89% to below 50% and I remember going back to Dad and Mum and saying ‘I just got told to fire people – it looks like 30 people will have to go to get the cost down’. My father looked at me and said “my love you can increase profitability not just by sacking people and cutting expenses, you can also increase productivity”. He said “You’re very good at your job and you’re going to teach everyone how to be very good at their jobs”. “In three months?” I said. To which he replied “Just be transparent and honest, tell them you’ve been hired to sack them and if they don’t improve you’re gonna have to get rid of 30 of them, then say “If you guys can improve productivity we won’t have to get rid of anyone”. That was my first meeting at 24 years old in my new role.

Michael: Talk about getting thrown in at the deep end!

Nergish: I had that job for three and a half years and I’m told it ran at its most profitable during that time. Towards the end of this time I was in Chicago on a trip do with the re-design of the salon at Harrods and whilst there I visited my Aunt in Canada. This is where I met my husband, we met on a cricket pitch and were married four weeks later.

Michael: So you came back to London for a new challenge?

Nergish: So initially I was running six businesses in central London which were then bought out by Regis, so I then had 24 businesses in London to run with a staff of 450 people.

During this time, I put many systems in place as I had 24 managers who had to be able to run their businesses to be the most profitable.

An opportunity then came my way to pitch for a position to deliver business management education under the L’Oréal umbrella. Out of 31 professional companies I won the contract and it was because I was someone who was a hairdresser and trained beauty therapist teaching about how to manage them, whereas everyone else was teaching leadership skills. If you’re teaching leadership skills in a general manner but not telling them how you going to teach a stylist to make more money, it’s not going to help you.

Leadership skill are not going to help you unless it’s practically telling you how to manage and what is required to raise standards and get customer service right in order to not just make money but to ensure long term customer loyalty. I taught this ethos for 21 years around the world for as a consultant to L’Oréal.

Gary: 21 years! Wow that’s incredible!

Michael: So why did you create PHAB Service Stars?

Nergish: PHAB Standard was set up by me a year before I lost my husband to cancer, so set up in 2010 and 2011 we

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PEOPLE

launched. It did brilliantly and had the support of all the icons in the industry. I wanted Britain to have the best standard of service and business management to match the very best creativity that the country has. The idea behind it is that it makes more money for the professional, money for the person invested in the business and it should showcase standards for the consumer. When it launched it did very well and then of course, I lost my husband to cancer. I immediately left a thriving business and career and I left PHAB to float.

Michael: But you decided to take the reins again, what’s different this time?

Nergish: I decided in 2017 that I was ready to do something again but needed to be sure I would have the confidence in knowing everything about the industry. So, I just picked up the phone to a lot of my customers and I just said can I just come in, hang out and learn. I just wanted to know what had changed. So, nothing on the floor had changed but everything to do with bookings had changed.

Computers, online booking and social media were all new to me, I’d missed all of that. I spent time standing by the desk learning everthing there is to know about computer systems and booking systems as I knew that in three months I was going to be teaching all this stuff again and I just can’t go out and teach something unless I know it inside out. So, I came back in 2018 and I knew what I was doing, I felt confident again that I could teach and understand what people were doing and PHAB Standard is relaunched as PHAB Service Stars.

Gary: Obviously Covid-19 has hit salons hard in 2020, what do you think they need to do to survive?

Nergish: Every aspect of the job has to be trained right now during these times. If people do not get their staff trained to do their jobs correctly they’re wasting an opportunity: They must upskill themselves, they must upskill their staff in this downtime – any hours that you have spare must be used to do with the business.

In downtime people will watch their money but people will always go for quality because in the long run they know that quality will outlast rubbish. When money becomes scarce I know that’s what people are going to do and if salon owners just recognise that they will have to now stand out from the crowd and that’s going to help them survive this. If you have people of quality doing the work in your salon, clients will book.

Gary: How does an individual receive a PHAB Service Star?

Nergish: They put in their numbers that we ask for – it’s only four numbers which creates an algorithm that we measure them by for the best performance that impacts the business immediately. They put in their credit card details, they give us two customer testimonials, their manager’s name, telephone contact and email, then everything is automatically automated. If you pass, you fill in your details — if you don’t pass, it sends you an email to say on this occasion you haven’t passed and by the way here’s why you haven’t been successful. It tells you we’re now freezing you out for three months and this is the area you need to get better at.

They now have the opportunity to take further training in this area which can be taken by anyone capable of improving you in this area. PHAB is run by industry experts, so it’s not you telling your staff that they’re not good enough, it’s experts saying ‘by the way you’re not good enough

in this area yet’- someone outside of their salon is saying ‘we’re measuring you against industry average. If you’re performing at industry average or below you don’t get the PHAB Service Star - you need to be above industry average to be successful.

Michael: Why would an individual benefit from having a PHAB Service Star?

Nergish: It’s like having a Michelin star in hairdressing and gives recognition of your brand and profile and rather than a trophy or such like we give you a graphic to use on your social media accounts- the PHAB Service Star graphics. We also want consumers to be able to recognise people with Stars so each person that gets a PHAB Service Star also gets a sticker that goes in the Salon window. Also just say that in your salon stylist Bruno has a PHAB Service Star – so then what happens to Lucy in the salon, knowing that Bruno has his PHAB Service Star and his name in the window!

And he’s out-performing her! Lucy now also wants her name in the window.

Michael: How amazing would that look, to have all of your stylists listed in the salon window as PHAB Service Star Stylists, pretty awesome!

Gary: What one piece of advice would you give to someone based on where we are right now?

Nergish: If you come out of this, with a greater skill set and a better knowledge of how to make a better living from your earnings you have won. It’s as simple as that.

Having worked with Nergish on several occasions we knew what to expect prior to our meeting. Her values and philosophy come from years of hard work and first-hand experience in our industry which has truly made her an expert in her field. Renowned the world over Nergish has helped shape some of the biggest brands and companies around as well as coaching individuals to great success.

PHAB Service Stars is exactly what the hair & beauty industry needs to elevate us as professional and bring the recognition we deserve.

A truly brilliant woman.

We salute you Nergish Wadia-Austin.

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Mary Alamines

Mary’s Creds

TRANSFORMATION STYLIST AT THE AHFA 2020 WINNER 2020 AHIA NSW SALON OF THE YEAR FINALIST 2019 AUSTRALIAN HAIRDRESSER OF THE YEAR FINALIST 2019 ARTISTIC TEAM OF THE YEAR FINALIST 2019 HAIR FASHION VIDEO OF THE YEAR FINALIST 2019 SALON BUSINESS OF THE YEAR FINALIST 2019 HAIR SHOT OF THE YEAR WINNER 2018 AHIA AUSTRALIAN SALON OF THE YEAR WINNER 2018 AHIA NSW/ACT STATE SALON OF THE YEAR WINNER 2018 LOCAL BUSINESS AWARDS MOST OUTSTANDING HAIRDRESSER WINNER 2016 AHFA NSW/ACT HAIRDRESSER OF THE YEAR WINNER 2016 HAIR EXPO NSW/ACT HAIRDRESSER OF THE YEAR WINNER 2015 AHIA HOT SHOTS FEMALE RISING STAR WINNER 2015 SYDNEY HILLS MOST OUTSTANDING HAIRDRESSER FINALIST 2017 HAIR EXPO NSW/ACT HAIRDRESSER OF THE YEAR FINALIST 2017 HAIR EXPO NEW CREATIVE FORCE FINALIST 2017 AHFA ARTISTIC TEAM OF THE YEAR FINALIST 2016 HAIR EXPO NEW CREATIVE FORCE FINALIST 2016 AHIA NSW/ACT STATE SALON OF THE YEAR

www.royalshair.com.au www.facebook.com/RoyalsHairandBeauty Instagram @royalshair

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PEOPLE

Talent spotting down under

As a stylist, educator, art director and mentor, PAULINE McCABE’s keen eye knows a good ‘egg’ when she sees one, and she’s joined forces with Pro Hair to introduce us to some real Australian gems that will inspire us...

There’s something about Mary...

Mary Alamines’ career has spanned over a decade, a timeframe in which her dedication, passion and drive to not only excel as the owner and creative director of internationally acclaimed Royals Hair Sydney, but also her continuous wins in coveted hair industry awards.

Renowned for producing ground-breaking collections and setting the benchmark for creative excellence, Mary is constantly producing globally relevant, fashion forward and on-trend collections that grace the pages and covers of hair fashion magazines.

Mary owns four hair salons in Sydney with over 50 team members whose training and education she is directly responsible for. The multi award winning Royals Hair salons are the leading creative hubs for Sydney’s superior hairdressers and colourists.

Let’s get to know her...

When you are gone, what would you like people to remember you by?

I want people to remember how I always wanted to laugh and have a good time as well as those around me and that I always try and find the positive in any negative situation. I also want people to remember that I could only ever hang out with people that had a sense of humour and found me funny haha!

Where is your happy place?

My happy place is any place where my family is. I love going on holidays to tropical places but honestly I really appreciate being home and just lounging on the couch with my kids and husband some days watching a movie. It’s the little things!

What smells make you happy?

I love the smell of candles, especially candles that make you feel like you’re on a holiday on some tropical island.

What is that one joke that you cannot tell without laughing hard?

I read this joke somewhere and laughed for a good five minutes. ‘A wife asks her husband ‘Honey do I look fat in this dress?’ Husband replied: ‘The dress is fine, it’s the tub of ice cream you eat every night that’s making you look fat’. Husband’s time of death: 7:15pm!’

What are the five words you use the most?

I have to be honest here and say one of the words is not a good word when the kids aren’t around lol (sorry, just being honest). I say ‘literally’ about everything and now my son says it. ‘Hey guys’ at the beginning of every group message or video. ‘Seriously?’

– always said in a sarcastic way. Haha. ‘No’ – I’ve been saying this a lot now ever since we got a dog a few months ago!

What good happened to you today?

I feel lucky just for waking up and seeing my family. I try to take everything as a positive. Today I had time to do my hair, make breakfast and get the kids to school on time, that’s a winning day! The struggle is real lol.

Money or fame?

I would definitely choose money as I would hate to be in the spotlight all the time. Not having privacy and have people waiting for me to do something wrong just so they can write about it, and for me this would be a daily thing!

What was the last thing you searched for on your phone?

I’m a bit of a shopaholic and I’m always online shopping and the last thing I searched was “Givenchy sneakers”.

What do you spend most of your time doing?

I spend most of my time between my four salons and academy, and with my family. I’m still working on a good work/life balance.

What do you spend way too much money on?

Clothes, shoes and sunglasses!!

What is the most impressive skill you have?

I love talking to people and I’m pretty outgoing so I would say I have really good people skills and it is an important skill to have. I can also do hair really well!

What is the biggest change you want to make in your life?

I honestly wouldn’t change a thing as I’m happy with where I am. I am always open to learning new things and I’m a big believer in learning from my mistakes and I make them plenty.

What is your best piece of advice?

My biggest piece of advice is don’t be afraid to be different and never let anyone tell you you can’t achieve your goals. Use all the criticism and negativity as fuel to build your dream.

What do you think is the best feeling in the world?

The best feeling in the world is achieving something you’ve worked so hard for and an even better feeling is when no one believed you could.

PROFESSIONAL HAIRDRESSER 21

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BUSINESS

KEEPING YOUR SALON FINANCIALLY FIT?

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Phil Smith of Smith England on working out the financial fitness of your business.

My advice for any salon right now is save. Save as much as you can, keep as much cash in the bank as possible. No refurbishments, no upgrades, no unnecessary spending.

a dramatic move but you can’t afford to hold on to those that aren’t operating at the top of their game. Speak to them, educate your team on how the business operates and explain that everyone needs to step up over the coming months. Of course, feeling supported is important and more than ever the nation’s mental health is suffering, so I would suggest that through clear communication you take time with each employee to discuss how they can maximise their contribution to the salon.

I am acutely aware this is tough advice. However, if you want your business to survive the next three or four difficult years then please listen. I have experienced recessions in business before and it isn’t pleasant. It’s hard work, it’s gruelling and it’s relentless. But, by keeping your head down, focussed on the future and saving as much as you can, you will get through this. We will see the good days again, and it is then you will reap the benefits for what you put in to the business.

We are working through an unprecedented period of time and there is no real end in sight. It is fantastic that the Government has honoured to support us again with the 80% furlough. However, at the time of writing the extra support in terms of grant monies is unlikely.

Now we’ve been caught in lockdown for the second time it is all the more reason to be prepared for future lockdowns. We have to be ready to protect our own businesses and to do so we need to keep as much money in the bank as possible. Our survival depends on retaining profit.

As an industry, we like to spend.

Our salon image means a lot to us, and I am not suggesting for one moment that we lower any of our standards. What I am advising is that when you have a good month, such as July was for everyone, then don’t spend on business

“By keeping your head down, focussed on the future and saving as much as you can, you will get through this.”

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU002

elements that aren’t necessary. As we approach our busiest month in the next quarter, retain as much profit as you can. Does your salon really need a new reception desk?

Could those ipads last a little longer? While clients still want to enjoy their salon experience, look at what really matters. Connecting with people, getting great advice and loving their hair is what is most important right now.

While I am advising that you keep money in the bank, it is important that you don’t stifle growth. The strategies you have in place to keep the salon busy, whether this be through social, PR or marketing it is important that you don’t stand still. When it comes to team members I would suggest that any pay incentives in the next two quarters are based on financial gains of each stylist. This might be

Make time to review your rental contract. Moving utilities is a simple step to reduce outgoings.

Speak with your salon partner about holding stock. Research bounce back loans, which are a great and low interest way to keep money in the bank just now. There are various ways to reduce outgoings and increase incomings.

Something that had a huge impact on my business during lockdown was creating an online shop. My team quickly put this into action and over the weeks when the salon was closed with no revenue coming in, I still managed to generate a sizeable figure by providing our clients with the hair products they needed. Doing this you might not bring in enough money to keep the business afloat but it will get cash in the bank and contribute to the over running of the business.

I know this is a difficult read. Never before have our salons had to be so financially fit but when the going gets tough, the tough gets going….

PROFESSIONAL HAIRDRESSER 23

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BUSINESS

THINKING AHEAD TO GETTING EXTENSIONS It’s safe to say that the first national lockdown was hard on all of the hair industry and now being in a second, fears and stress levels are at an all time high. Perhaps you saw less of your extension clientele after the first lock down and are worried what might happen after this one. Three top Great Lengths stylists are here to help with tips, advice on getting clients back in the chair and what they see changing in their salons…

LOUISE JENKINS – EDUCATION & CREATIVE MANAGER, GREAT LENGTHS UK & IRELAND Notably a lot of Great Lengths wearers were somewhat reluctant to dive back into their normal haircare regime with extensions when we reopened the first time in fear of another lockdown. It’s important that we reiterate the support and the processes we advise. These practices are more or less standard - the only thing that changes during a lockdown is that physical contact with your stylist.

A huge part of choosing Great Lengths is the commitment to at-home aftercare and maintenance. This can be maintained by the client with close guidance from the salon or stylist who,

“It’s so important that when we re-open we try to get back to some kind of normality and know that support and care is available at all times, lockdown or no lockdown.”

JAMES HENDERSON – M HAIR Communication is key when trying to gain clients back during the pandemic. We kept in close contact with our clients throughout the first lockdown, and are doing so again this time around. We understand that clients need the reassurance that when we reopen they will be in a safe environment and they will be receiving the usual high standards that they are used to. We have created a video that we posted on our social media channels and on our website showing the procedures that we have put in place for both their safety and ours.

These periods of lockdown are a perfect opportunity for people to grow their hair so for those clients that had extensions to make their hair longer they may now achieve their goal. For these clients you’ll want to talk to them about the benefits of adding extensions for adding volume, colour, or both!

As a salon, I truly feel that we have gone above and beyond the basic government guidelines and by doing this we gained new clients in the period when we were open again. They have moved across to us because they have seen the lengths we went to to ensure their confidence and security.

It’s also a good idea to check who hasn’t been for a while, possibly not visiting you at all during the first reopening, and send them a personalised returning offer and once they return make sure the service is impeccable so they don’t want to go anywhere else.

if they are not on the end of the phone are easily contacted via social media. When we do go past the recommended wear time for GL Tapes and our keratin bonds, clients are offered via their salons at-home removal appointments. This is a worst case scenario and it’s important for the client to be reassured that there will be no damage caused by keeping Great Lengths in longer than usual.

The at-home removal process will be carefully managed by the stylist via a virtual call and the client will be sent the correct tools and product to remove and be talked through step by step to ensure care and best practice is met as closely as possible.

It’s so important that when we re-open we try to get back to some kind of normality and know that support and care is available at all times, lockdown or no lockdown from Great Lengths and our portfolio of dedicated certified salons and stylists.

“We understand that clients need the reassurance that when we reopen they will be in a safe environment and they will be receiving the usual high standards they are used to.”

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S CLIENTS BACK THROUGH THE DOOR?

02

VICKY DEMETRIOU – LARRY KING Clients at Larry King were excited to look fresh and have something new to look forward to after the first lockdown. For example we saw lots of soft shapes and fun colours as we first moved into Autumn. When clients come back to the salon for their maintenance haircuts and hair additions, hair pieces are a great way to keep your clients’ looks updated when they’re not shopping for clothes as much.

“Hair pieces are a great way to keep your clients’ looks updated when they’re not shopping for clothes as much.”

4

Haircut shapes after the first lockdown did seem to change. Hair maintenance is as always so important and hair extensions are all about creating a shape your client couldn’t normally have and solving problem areas. I have been mirroring the shapes clients now need with my extensions to compliment their lifestyles. I’m particularly being asked for extensions that easily tie up and fall around the face.

KEY POINTS TO CONVEY TO YOUR CLIENTS 씰 Your salon and stylists need their support now more than ever. You need them to get back into their regular scheduled appointments after reopening as soon as they can to help keep the hairdressing industry thriving. 씰 When open your salons and stylist are safe. Guidelines are being followed and PPE, social distancing and other measures will be in place during their visit. If they are worried, they should contact your salon or stylist beforehand and request your COVID-19 statement to see what measures have been taken in the salon to keep you and them safe.

씰 Great Lengths bonds or GL Tapes will not cause damage to hair if they are left in for longer than the regular recommended wear time. 씰 As well as recommended aftercare and at-home maintenance, virtual support and removal options are offered by Great Lengths and their network of trained stylists and salons so help will always be available.

FOR MORE INFORMATION AND ADVICE PLEASE VISIT: WWW.GREATLENGTHS.COM

PROFESSIONAL HAIRDRESSER 25

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BUSINESS

PLANNING FOR THAT PRECIOUS

By Sandra Pajak, Financial Director, multi-award winning Headquarters Hair Salon, Kingston

Hair salons have faced challenges in the past, but never anything quite as unprecedented as this – a pandemic that required a fifteen-week closure, followed just four months later by a second lockdown and another four weeks with closed doors.

pre-recession levels. So we’re not going to bounce back from this one any time soon. Fears are now mounting of a double-dip recession. And when the furlough scheme ends economists fear that unemployment, currently at 4.5%, could rise as high as 12%.

When I was first asked to write this feature, it was based on operating in the new ‘post-pandemic world’. But events keep swiftly over-taking us. This ‘new normal’ is anything but a post-pandemic situation. Covid 19 is far from over – and the reality, we now know, is that we will have to operate our businesses for many more months to come with Covid in our midst. That means planning for the future while there is still huge uncertainty about what the future will actually look like, and operating in a present that is ever changing.

That’s almost certainly going to result in even weaker consumer demand for hair appointments as redundancies hit clients and their disposable incomes.

Added into that mix is also an element of cautious consumer behaviour. Most people realised in the first lockdown how much they rely on their hairdressers, and the initial demand for our services in July and again in the days before this second lockdown was a wonderful affirmation of that. It suggests that client confidence itself is not an issue for many.

One thing is certain, however.

The challenge ahead of us in 2021 is far greater than the one we faced during lockdown and closure.

“We are operating in a present that is ever changing.”

Firstly, salon revenues were already down by around 25% compared to pre-Covid years – and they will definitely remain down in the first Quarter of 2021, partly because we will have to continue working at a limited capacity while social distancing measures remain necessary.

Then there is the impact of the wider economy. The UK economy plunged by 20.4% in the April-to-June Quarter (according to ONS) – and to give you an idea of just how bad that is, in the 2008-2009 recession the economy shrunk by just 6% – and it took three years to get back to

Nevertheless – client caution will continue to impact on our revenues: some clients will be shielding well into next year, and others are simply being more cautious, whether for health reasons or economic reasons, and they’re pushing their colours back from six weeks to eight or nine weeks. After all, they went 15 weeks without their colour during lockdown so they know they can survive – and it’s not as if they have full social calendars!

On top of that, we are having to factor in ongoing disruption caused by team members having to self-isolate for up to 14 days – and the very real possibility of further local or national lockdowns during the rest of the winter.

Notably, Boris Johnson has not yet exactly spelt out how, or when, we will exit from this current lockdown.

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03

PROFIT MARGIN “If there was ever a time to reward client loyalty, it’s now.”

Having been in business for more than 22 years, with regulars making up 90% of our clientele, I used to be able to predict our monthly turnover to within £1000 – but not any more. We will be operating in a sea of uncertainty for at least the next six months.

The big challenge, therefore, is how do we ensure we continue to make a profit when our revenue is falling but our fixed costs remain the same? That precious profit margin has to be watched more closely than ever.

So, what can we do?

Firstly, we prepare for the loss of revenue by cutting operational costs wherever we can. Talk to suppliers, shop around for better deals. Renegotiate your PDQ deals. Talk to landlords to see if they’ll defer some rent into 2021.

Get rid of any excess “baggage” – we need to be running lean machines.

Secondly, we maximise the client spend from the clients we do have. If there was ever a time to reward client loyalty, it’s now.

Offer a loyalty discount if they re-book in six weeks time, or

perhaps add a loyalty free gift – or a bonus scheme where clients accumulate points or benefits over the coming months to be cashed in next year. Add treatment incentives to encourage additional spend.

Make the client’s in-salon experience the best it’s ever been – so they definitely feel that the feel-good benefit of visiting the salon outweighs any potential risk associated with it.

Factor your PPE costs into your pricing, so you’re not out of pocket. And reach out to new clients – because sadly some salons won’t survive, and so there will be clients out there looking for a new hairdresser.

And finally – as an industry – we need to make some collective noise about the unfairness of VAT and Business Rates for hair salons. The hospitality sector is benefitting from a temporary cut in VAT to 5% until March 2021 – yet that benefit has not been extended to hair salons even though we face the same limits on seating capacity as restaurants and pubs do, and our staff have to wear more PPE. So, add your voice to the “Chop the VAT” campaign, sign the petition, follow, tweet and

share it. We know that this Government is not averse to doing a U-turn if a sector shouts loud enough.

Similarly – the Business Rates revaluation has been postponed to 2023, and in the meantime we are expected to pay 2015 based Rates while we all know that High Street rental values have plummeted in the last five years. As an interim measure, we should be lobbying for Retail Businesses’ Rates bills to be cut in half until the postponed revaluation.

Make no mistake, we’re almost certainly facing right now the most unpredictable trading circumstances of our entire careers – but what we do know for certain is that hair salons were definitely one of the most missed services during lockdown. So, if we plan prudently for the long term, maintain our high levels of service despite the restrictions on us, and can manage to be agile and reactive and flexible in the short term, then our businesses can emerge from this pandemic stronger than ever.

PROFESSIONAL HAIRDRESSER 27

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ADVERTORIAL

CONTROL ENERGY BILLS WITH A

USE. AVOID ESTIMATES AND ONLY PAY FOR WHAT YOU A SMART METER. ASK YOUR ENERGY SUPPLIER IF YOU ARE ELIGIBLE FOR

Amaryliss Salon, Cardiff

COVID-19 has been hugely challenging for businesses across Great Britain. As firms begin opening up amid continuing restrictions, many are assessing their financial situation and focusing on how to operate in this difficult new trading environment.

At a time like this, many businesses are looking for ways to save money and create a healthier bottom line. The good news is that there are lots of small changes you can make to your business that add up to a big difference.

Energy is a key expense that businesses need to factor into their outgoings. So, a great way to gain more control and to understand how much energy you’re using, identify ways to reduce your consumption and therefore save money, is by requesting a smart meter installation from your energy supplier.

Smart meters are available for many businesses and enables you to see accurate bills, so each month you only have to pay for the energy you actually use. They also help you to keep better track of your energy and give you the information you need to reduce your consumption. In fact, some business owners who have had one installed say it highlighted areas of spending they weren’t aware of.

Your energy supplier will be ready to fit your smart meter once your eligibility has been confirmed. They will arrange a date and time that is suitable for you and your business requirements. A trained installer from your energy supplier will call round to your premises and fit your smart meter, and after the installation process is complete, they can show you and your staff how your smart meter works and answer any questions.

SMART METERING CONTACT YOUR ENERGY SUPPLIER TO FIND HOW VARY. WWW.RDR.LINK/HU003 CAN WORK FOR YOUR BUSINESS. ELIGIBILITY MAY

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BUSINESS

READY TO REFOCUS CHRISTMAS IN SALON THIS YEAR?

04

International Business Coach Phil Jackson suggests serving up a different festive flavour to your clients.

What a year of change!

Lockdown, tiers and lockdown again! The change in people’s behaviour and lifestyles means some of the tried and tested methods to keep our salons busy and profitable simply won’t work this year. But don’t despair!

There is opportunity too – we just need to make sure our salons have a different flavour.

Many customers have managed for months this year without a visit to the salon – and many missed their crucial November appointment too, so convincing them that a Christmas ‘do is

essential won’t get us very far. And without office parties, drinks with the girls or entertaining in groups, it’s time we looked beyond ‘looking great’ for our salon marketing.

2020 needs to be the year we focus on helping our customers feel great instead. Let’s focus on the change we can make to a customer’s mood, helping them feel better about themselves rather than getting a cut and colour to impress their friends.

This shift from the superficial to the intangible is here to stay – the quicker we can get our heads round it, the better.

The festive season as a time of comfort and joy would be my theme for your marketing. Try hard to create a warm and relaxing atmosphere for your customers. We may not be able to serve a range of seasonal treats, so think laterally and tap into other senses. Think beyond the cheesy Christmas tunes (though who doesn’t love a bit of Mariah?) Experiment with lighting in your reception area to create a welcoming and cosy feeling and bring the familiar smells of Christmas into the salon with wax melts or scented candles. After four weeks of lockdown, clients will be seeking an environment that is calming, exciting and a world away from all their worries.

We all need something to help us feel better this year and salons are in a great position to capitalise on that. Compared to the holiday we didn’t get to take over the summer or the winter ski trip that isn’t an option, a trip to the salon is a steal too.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU004

Though our services always need to make financial sense,

there shouldn’t be any need to discount this year. Focus on feelings of space to relax, time to unwind and the treat you deserve for a tempting marketing message.

Let’s not forget those customers who still aren’t able or don’t feel comfortable to come into the salon. I’m hearing of a lot of owners who kept in touch over the first lockdown but haven’t kept up with the emails, which is a shame. Why not embrace the world of online events with a virtual client evening? You could even send out a goody bag or some delicious treats for your attendees to enjoy. Making your salon a part of their community rather than somewhere that’s only there for the good times, by helping all of your clients connected, we help ensure their future loyalty too.

Make retail easy for partners and parents with a wish-list option for your clients to add what they’d love to receive. Talk about your seasonal offerings on social media so they think of you for their Christmas shopping even if they can’t visit the salon.

Finally, take care of your team this year. They may not have been through the same mill you have over the future of your business, but they have had the same worries and fears for their health, friends and family. Keep your targets in mind but also use this time to come together, celebrate every busy day and have a wonderful festive season.

For more information: www.buildyoursalon.com Instagram: @philjacksoncoach

PROFESSIONAL HAIRDRESSER 31

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BUSINESS

HOW ARE YOU GOING TO SURVIVE KEEP YOUR SALON OPEN? Gavin Mills is owner of Bad Apple Hair Salons, 9 salons in the West Midlands and Liverpool, and an academy in Wolverhampton. With an active client base of 38,000 and a 70-strong team, Gavin wants to end the year with a look at strategies to create new clients, save money and introduce new ways to build revenue.

This topic is hard to talk about and it’s easy to just make things sound fine, but Covid-19 is here and it’s not going away anytime soon - we all have to be real and be honest. This Christmas, trade is not going to be the same as last year and all of us need to refine, rethink and restructure to keep busy and most importantly MAKE MONEY. With a second lockdown affecting us all, here are some things to think about to really help you to make decisions over the next few weeks and get through these difficult times, because these decisions can’t be put off, they need action now.

First of all, set a date in your diary and spend some time putting a plan in place for your business. You will be out from behind the chair now if that’s where you usually are, so use this time away from your salon and spend a real full day (or more – you can turn this second lockdown into a positive if you use the time to evaluate your business) looking at what’s happening inside your salon.

THESE ARE A FEW POINTS TO COVER A WIDE RANGE OF ELEMENTS OF THE BUSINESS: 햲 WHAT ARE YOU DOING TO DRIVE NEW CLIENTS INTO THE SALON WITHOUT SPENDING MONEY? Think about what offers you can do to entice new clients through the door of your salon and what you can do for current clients to get them recommending your services to friends and family.

“Added value complements the full price service you deliver and everyone wins from that”

It’s important that you don’t resort to discounting and you offer more value to your clients, so instead of giving large percentages off the service price away, give clients some free retail or a free treatment. Add value, don’t discount - you can’t afford to remove your profit from your business and give it away by discounting, this will only result in long term struggle. If you are discounting already I would recommend you stop as the clients you want to cultivate will understand that you need to make money. This is a fact.

Clients like a bargain, who doesn’t, but the clients you want are the ones who value themselves and their look, and respect your skills and overheads in delivering that. Added value complements the full price service you deliver and everyone wins from that.

햳 HOW ARE YOU MAXIMISING THE REVENUE YOU ALREADY HAVE IN YOUR SALON? Every time a client walks into your salon you have an opportunity to make more money and if the client is having a colour, blowdry or a cut you need to look at maximising that money, upgrading a blowdry to a cut, a cut to a colour, bringing over a technician or talking about colour placement, getting the client skin tested and talking about what would suit them, as part of your consultation this could generate hundreds and hundreds of pounds more income weekly

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COVID-19 AND

05 USE THIS CHECKLIST TO HIT THE GROUND RUNNING WHEN WE HOPEFULLY REOPEN IN DECEMBER:

“You’re not a charity, you’re a business, you’re here to make money, not to lose it.”

■ Keep your team positive, talk with them, have regular zoom meetings.... get them involved in promoting the salon over the coming weeks and look at online training to keep them learning. This is good both for team bonding and morale, and to learn new skills.

■ Start working on getting December busy now..... don’t leave it to chance - email, text your clients, promote your availability now and take this opportunity to be fully booked in December.

■ Rethink your usual hours in December, open more days, longer hours, maximise your potential.

without spending money on marketing.

you still need to be providing an income during these times.

It’s essential that you communicate to your team how important it is that you maximise the client spend in salon, so for example, they can talk about booking them in for a blowdry or toner in between their service.

Can we upgrade them to a luxury cut that offers a treatment? Are they buying retail that works for their hair? They’re buying it somewhere so if not from you, why not? All this could increase your daily sales without finding new clients... but it will only work if you spend time implementing it and getting your team to do it.

햵 SAVING AND CUTTING COSTS.

햴 DO YOU UNDERSTAND YOUR CASHFLOW? Have a clear P&L (profit and loss) that’s realistic, not what you did last year or want it to be. Your outgoings have most likely increased due to PPE so increase your prices, even if it’s £3 a cut or £5 a colour... don’t just observe the cost, you’re not a charity, you’re a business, you’re here to make money not to lose it.

Having a clear P&L report can save your business by giving you a clear understanding of what you need to turnover to keep afloat, even if you’re not making a profit

If staff are not performing, then put them on a week by week plan to build their performance, set them smart goals and targets that will be reviewed weekly.

The hard fact here is that if you have staff that are not making you money, they are probably losing you money, and then you might need to let them go if you can’t change their mindset and performance.

The fact is some people are going to lose jobs. And it’s not a nice thing to do but if they are losing the jobs because of their performance that’s just not your fault.

햶 IN A WORLD OF TRENDS BE A CLASSIC. Be consistent, educate your team, invest in them and they will perform, so make sure they can do what is required to produce beautiful classic hair.

Motivation is a big part of someone’s attitude, so give your staff responsibility, give them areas that they can help grow the

■ Make sure you have the stock you need for December, don’t leave it to the last minute to order what will be needed. Can you also retail online in the meantime so people can still get their products or do Christmas shopping?

■ Talk with your landlord and agree a plan for the December quarter – see if they can give you a rent free break or a 50% discount.

■ Claim your grant as soon as possible; don’t leave it till the last week.

■ Consider keeping someone in the salon to maintain the phones and take bookings, advertise that you will still be taking bookings over the next couple of months.

business and build revenue, let them create content with friends to promote on social media, build a vibe that your staff want to be part of and you will see your business grow, don’t make it all about yourself.

As a salon owner myself, I know that we are often so busy with the day-to-day that we can overlook time refining our business, but Covid-19 is impacting us all, spending time refining, restructuring and restarting is a necessary requirement so take time out and make change in your business

more profitable.

I personally think this second lockdown could be a positive for a lot of struggling salons in November, to reduce costs and outgoings such as salaries, and increase December turnover.

Good luck and stay safe everybody, and see you on the other side…

Gavin Mills owns Bad Apple Hair, 9 salons and an academy around the West Midlands and Liverpool. @badapplehair www.badapplehair.com

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU005

PROFESSIONAL HAIRDRESSER 33

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BUSINESS

RE-EVALUATING YOUR SALON BUSINESS?

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Straight-talking from Joe Mills, owner of The Lounge Soho and Joe and Co, as he discusses the challenges ahead for salons in 2021.

“Clients’ behaviour has changed. Carrying on as normal isn’t an option.”

It’s impossible to believe that 2020 is coming to an end. None of us envisaged what the year would bring when we were celebrating New Year’s Eve 12 months ago – and we certainly wouldn’t have believed it even if we were told!

Goals, ambitions, shows and salon openings have been put on hold. We have faced challenges that have brought us together, but divided us more than ever. It seemed, at last, that the value we offer was being recognised as magazines and TV was full of how much everyone missed their hairdresser and barber. But after the adulation came the hangover – voices of doom and gloom were peppered with optimism and as a business owner it has been difficult to know what to believe. But one thing is for sure; as an industry if we do not diversify and look outside the box, we won’t survive. Home hairdressing is on the rise, city centres are empty of people and client’s behaviour has changed. Carrying on as normal isn’t an option.

Consumers are watching the pennies, they are working from home and thanks to the second lockdown, the demise of the high street is closer than ever.

So do we sit and wait for them to return, or do we re-evaluate our business for the times we live in?

Our habits and behaviours are never going to return to what they were, so we have to re-evaluate and reassess what we do.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU006

34 PROFESSIONAL HAIRDRESSER

I have spent many months looking at my businesses, what we offer and what we can do differently. I recently launched

Shortcut, an app that allows clients to book a salon-based hairdresser or barber to visit them at home. All salons, but especially those in city centres, risk losing clients to their local salons, due to working from home or nervousness about travelling on public transport.

Shortcut allows the client to book a home visit – a sector of the industry that is growing. The salon controls the price and the timings, meaning a stylist with a quiet column can fill that downtime. While I’ve had a great response at Joe and Co and The Lounge, there has been some negativity – I’ve been accused of selling out and not supporting the salon industry. But actually, this gives control to the salon. Our stylists want to earn money and as a salon owner, we don’t want a quiet business. It’s a win win.

This is just one example of thinking outside the box – home hair was never on my agenda but as times change, so must we.

There are many salons abiding by the restrictions, spending time and money on making their business compliant. Then there are those who are carrying on as normal, no masks or social distancing and offering underground haircuts during lockdowns. This isn’t good news for our industry – it will tear us apart. We need to look at the bigger picture and the industry as a whole to survive the next few tumultuous months. None of us knows what the next year will bring but we can be certain that there will continue to be challenges, difficulties and frustrations. We need to work together, support one another and be ready for the next phase.

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BUSINESS

THINKING OF LAUNCHING A NEW CLIENT PROGRAMME?

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Linda Stewart, Co-owner of Rainbow Room International with Alan Stewart, covers building client confidence when salons re-open.

For many of us a trip to the salon is always something to look forward to and Scotland’s leading salon group, Rainbow Room International have welcomed their clients back into the salon with open (socially distanced) arms. Prior to the salons opening they spent a great deal of time working with their teams to make sure that every part of the client’s visit was safe, sanitary and still provided the wonderful six-star standards of service and hairdressing they are renowned for.

The nation rejoiced when the First Minister announced salons could open on 15th July in Scotland. Hair had become unkempt, roots were on show and some DIY jobs had taken place with the kitchen scissors or box dyes.

Clients were happy to be back in their stylist’s chair and the response from clients visiting all 12 Rainbow Room International salons has been phenomenal, with letters, cards and emails flooding in thanking the salons for their care and attention in making their visit to the salon safe and enjoyable.

Not all clients have felt ready to visit the salon as they have concerns about being in public places or how safe a visit to the salon might be. In order to ensure that every client can feel one hundred percent confident when visiting any Rainbow Room International salon, they have adapted their Ten Steps to Beautiful Hair Consultation Programme. Clients can book in via their online booking system to ensure their appointment is at a time they feel comfortable with, and are assured that all the required procedures (and more) such as sanitising the area after each client, hand sanitiser and ‘track and trace’ are available in all salons.

Each client will receive a 10 step consultation to ensure they feel confident that every area of their service is addressed and their chosen stylist has the correct information to

THE 10 STEPS TO BEAUTIFUL HAIR CONSULTATION PROGRAMME 햲 Welcome – reception/stylist greeting to be warm and friendly

햳 Consultation – explain exactly what you are going to do (steps 2 through to 9), listen to clients’ needs and design the look and explain why. Carry out porosity and elasticity test to analyse hair.

햴 Shiatsu – ultimate relaxing experience – carry out the requested service with ease. The client’s hair is analysed in detail – checking for changes in texture or porosity that may have taken place in lockdown, due to stress, change of medication or having had Covid themselves. The desired haircut or colour is discussed in great detail – how will the client maintain this, how often will they have to visit the salon and of course the suitability to the client’s hair type, face shape and lifestyle.

“Coupling the measures we have taken to ensure all clients have a safe and pleasurable visit to the salon, we have re-introduced our in-depth 10 step consultation process, to ensure all clients visiting any one of our salons feel safe and comfortable in the salon environment. It was important to us to be able to use our knowledge and expertise to be able to provide them with a comprehensive discussion to increase their confidence and feel comfortable once more in the salon environment,” says Rainbow Room International Co- Founder and Director, Linda Stewart.

always introduce assistant to client and explain what products are being used.

햵 Commentary cutting – explain step by step – special texturising techniques – why you are doing it – what effect it will achieve.

햶 Colour consultation – recommend colour to compliment hairstyle – explain skin tone and colours to compliment (clothes and make-up).

햷 Hands on – (coach client verbally due to restrictions) – applying the right product (before styling) – recommend dryer and brushes etc. – applying the right products to finish.

햸 Recap – recap steps 4, 5 and 6. 햹 Shopping – invite client to your salon shop, what products would you like to take home today.

햺 Re-book – offer client next recommended appointment.

햻 Compliment – thank you for visiting Rainbow Room and hope they enjoyed the experience and felt safe.

“Clients thanking the salons for their care and attention in making their visit safe and enjoyable.”

PROFESSIONAL HAIRDRESSER 35

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BUSINESS

SEEING THE OPPORTUNITY IN THESE TOUGH TIMES? We all face times of challenge throughout our lives, no matter who we are! Look at Coronavirus for example, who’d have thought we would be in this situation a year ago? Here Caroline Sanderson, The Salon Jedi, talks us through turning a challenge into a positive.

Things tend to pop up and surprise us when we least expect them, and sometimes we can become overwhelmed with it all.

circumstances are. You can either allow your fear to engulf you, or you can look for the positives in a situation; it’s your choice.

No matter how low we’re feeling though, there’s always a way to turn things around! One of the key things that can help us do this is choosing our perspective on our situations.

In this current global pandemic, you can choose to look at the positives and opportunities; an example of this could be that money has never been easier to get a hold of. When I was nearly bankrupt during the 2009 recession, the government didn’t supply handouts securing wages.

To help you understand what I mean, I’ll break it down for you.

Among the many universal laws that we know of today, the Law of Relativity says that everything is neutral, and that there is no meaning to anything in life, it just IS, until we attach meaning onto things ourselves, based on our perspective.

Think about it... nothing is small, tall, fast or slow until we compare said thing to something else.

We have a choice on which perspective we’re going to take within our own lives, salons and situations that we find ourselves in, no matter what the

You can acquire loans and grants easier than ever to aid the growth of your business, to educate yourself on courses, to buy equipment, and to give your staff training... the list goes on if you focus enough on the positive perspective!

Plus, there has never before been a time where you could access hundreds of FREE online training courses for your team.

Also clients may not be visiting as often but perhaps they are spending more when they do come?

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One of our Salon Jedi clients took the Covid opportunity to get off the tools faster than she had planned and now works on her business and not in it. Many also seized the opportunity of getting their systems in place.

08

You can approach your problems with the perspective of your choice, and you can take a step back and look at them from multiple different angles. If you choose to stay tunnel visioned and only focus on the negative angle, then that’s all you’ll see.

You won’t see the opportunities, the potential for growth, how to support for your salon or team... I could go on!

What we focus on expands – it’s how the brain works. It gives us more of what we focus on as it thinks that’s what we want.

Thoughts have energy and energy attracts like energy to it, so the more low vibrational energy thoughts and feelings we send out, the more negative stuff shows up in our lives.

Although some may choose to look at the negative perspective and find it really hard to see the positives, they do exist! People are seeking ways to expand their education; they’re finding ways to fund projects they’d never been able to afford before, because of all the free opportunities being given to help people during Covid!

Your perspective and your attitude towards the events that are happening in your life are key in determining the future you’re going to have.

I spoke to a salon owner recently, and they’d lost a lot of staff during the pandemic period.

She had two choices: the positive outlook, or feeling like there was no hope for her.

She could stress over only having herself and one other stylist, and tell herself that there’s no way of turning things around, or she could look at it as an opportunity to turn things around; a fresh start!

She could seize the opportunity to write recruitment ads that are specific about who she wants to attract to her salon and plan the future of her business that she desires! She can go through her client list and pull out the top A List clients she wants to keep, really focusing on making sure these are booked and stay with the salon so even if she loses clients, they’re not her best ones.

We tend to let fear hold us back, but we should never allow it to consume us into thinking the worst! Sure, we all have our doubts from time to time; we’re human, but if we let it take over, we miss out on all of the amazing possibilities and opportunities that await us.

When we are fearful, adrenaline and cortisol hormones flood our bodies, and if we don’t neutralise our fears, this can lead to severe health problems both physically and mentally.

Next time you find yourself having a bit of a meltdown and are overcome with stress (we’ve all been there!) take a step back.

Look at your situation with an open mind, and try to find a different perspective you can work with to make something positive come from your situation.

If you look hard enough, you’re going to find an endless amount of opportunities, because since you’re putting your focus on the positive outlook, you’re attracting a positive outcome which will then manifest into your life; it’s then up to you to act on them!

Caroline Sanderson is owner of award-winning salon Ego Hair Design in Inverness and Salon Jedi Marketing; her new book The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners is out now on Amazon.

Message Caroline at https://salonjedimarketing.com/ @salonjedi

Some are building websites with grants; we gave away hundreds of FREE mindset training courses that many salons used to help them through these uncertain times.

Some are using this time to set goals and plan for the future, or even to finish projects they never made time to do; I wrote a book during lockdown which has always been a dream of mine. I wanted to make sure that my time was being used effectively and productively, and now I have a number one Amazon bestseller!

“Make something positive come from your situation.”

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU008

PROFESSIONAL HAIRDRESSER 37

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LOVE IN A PHOTOGRAPH

I’ve always been driven by creativity, constantly searching for new ways to express myself. From as far back as I can remember I’ve always had a passion for beautiful imagery. I guess looking back it was more the intrigue of being able to capture beauty in pictures. As a young hairdresser I would buy British & Italian VOGUE – studying the pages. In retrospect I was looking at so much more than the hair, it was composition, light and shade and the emotion of a picture.

WE ALL KNOW MICHAEL YOUNG AS ONE HALF OF AWARD-WINNING HAIRDRESSING DUO HOOKER & YOUNG. HOWEVER, DID YOU KNOW HIS OTHER PASSION IS PHOTOGRAPHY? HERE WE TALK TO HIM ABOUT LIFE BEHIND THE LENS.

After many years of working on shoots as a hairdresser it was inevitable that my passion for photography would take me down a new creative path, that of capturing my own imagery.

I’m a Virgo – striving for perfection in everything I do, ask the people close to me – they will vouch for that, in a good way I hope hahahaha. I often get asked what my style of photography is and what makes a great picture?

It’s really difficult to put my style in a box as I like exploring different creative genres which ultimately lead to different results. I love working without constraints where the main focus isn’t necessarily the hair – bringing more of a fashion editorial feel to a picture. I like photography to tell a story, where the picture transports you

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somewhere – makes you think about the image – who is she? Where is she from?

When you flick through the pages of a fashion magazine, there’s often a theme that connects the images, not necessarily through words describing what’s happening, but more the subtle detail that grabs your attention, making you focus on the narrative of the story. A cohesive concept/story will always compel people to look at every single image within a collection.

Having a strong connection with a model is the single most important thing for me.

When a model is comfortable in her own skin – that’s when great things happen. A photograph is a memory, a snapshot of someone’s life – you’re capturing a moment in time.

A great image can be a combination of many different things or sometimes it’s the simplicity that creates the beauty. When we look at an image, we naturally follow lines and curves so its important to remember this when creating a picture. If your surroundings or background have these features, you can use them to direct attention to the model – alternatively graphic clothing or clever use of light and shade can work to similar effect.

Collaborating with other hair artists is a real thrill for me, sharing someone else’s vision to help visually communicate their ideas is something I love. Beautiful photography is a

really important part of building a profile, brand or business and it’s amazing to help bring this to life through pictures.

While you certainly can shoot on a smaller budget, the entire process is much smoother with a team behind you and will ultimately give you better results. If you can afford the investment of having a stylist and makeup artist, it definitely pays off, keeping the looks consistent and giving you a more cohesive set of pictures.

With so much to consider when ‘getting it right’, it’s also important to know when to break a few rules. Get your safe shots in the bag, then go for it! Don’t be afraid to experiment with new ideas – often this is when the magic happens, and your creativity can hit new heights.

The hair industry is full of passionate creative people who love coming together to create wonderful imagery. We all have it within us to be great and sometimes you just need to take that leap of faith and say, “I can do this”. If creating your own collection is something that you think about, then it’s something you can do!

So, what are you waiting for, go give it your best shot!

Gallery & enquiries: Instagram – @michael_young_hair_photography CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU009

PROFESSIONAL HAIRDRESSER 39

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Art Direction – Gemma Hensman and Hooker & Young Hair – Hensmans Photography – Michael Young Venue – Creative Hub at University of Northampton

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ADVERTORIAL

Creative Connec tions Hensmans collaborate with Hooker & Young and the University of Northampton to celebrate their 40th anniversary year

To mark both their 40th anniversary in business and their 40 years of partnership with Schwarzkopf Professional, award winning hair salon group Hensmans, have shot a once in a lifetime celebration collection to capture the essence of the salon’s brand in its ruby year.

The extraordinary shoot was brought to life in true collaborative style with Hooker & Young and the University of Northampton.

With hairdressing excellence and education at the very heart of Hensmans business, the shoot saw two award winning salon groups come together at the University of Northampton – where Hensmans have a twenty year relationship with the university’s fashion department.

Art directed by Gemma Hensman and Hooker & Young, the shoot speaks directly to the Hensmans client and showcases beautiful, wearable hair with an elegant and timeless appeal. Gemma Hensman and the Hensmans Art team created the hair looks which all feature a classic British, fashion focused feel and photography was by Michael Young.

Gemma Hensman, Co-Director of Hensmans Salons says: “This shoot was a chance for us to celebrate many elements of our 40 year success. Our longstanding

It’s clear that Hensmans has much to celebrate in their 40th birthday year. Watch this space for the 40th collection and continued celebrations! partnership with Schwarzkopf Professional, our unique relationship with the University of Northampton, representing the very best of British hairdressing with Hooker & Young and of course our incredibly loyal and wonderful Hensmans client.”

Michael Young, of Hooker & Young who shot the collection says: “Working with the Hensmans’ team was an absolute pleasure.

There’s definitely a connection there with people who share the same success and longevity in the industry, it’s certainly something to celebrate. 40 years in business is a pretty incredible achievement! The focus was to create a set of pictures to capture the Hensmans brand and everything they love about hair. The pictures are beautifully commercial and real, showcasing the teams talent on many levels. Gorgeous, wearable hair with a timeless elegance that speaks to women of all ages, just gorgeous.”

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This look was to show a matte brunette colour with highlighted gloss and shine throughout the mid lengths and ends, texture was kept very natural and minimalist but sometimes less is more, this shows the education aspect of our ethos that all looks have a starting point that can be built on.

Hensmans Art Direction Gemma Hensman and Hooker & Young Hair Hensmans Photography Michael Young Venue Creative Hub at University of Northampton CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU010

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This look was all about showcasing the strength and power of the Hensmans team, showing a strong exterior with softer interior notes of care with the beautiful soft beige and gold colour tones intertwined with-multidimensional curl to create this beautiful look.

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Working with the beautiful texture of this vibrant copper toned hair. We prepared the hair to add a 3D feel, the colour was created using Schwarzkopf Chroma ID creating a beautiful rich warm copper tone using an exaggerated root stretch curl affect to add volume to the mid lengths and ends whilst giving the hair a feeling of freedom and movement and the opportunity to be yourself.

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This look exudes a dual personality of fun and playful whilst at the same time a sophisticated look the Hensmans team know and love. Personalised with a captivating rich chocolate gloss shine using Schwarzkopf Chroma ID with the very best technology to provide treatment and colour in one service.

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Irish Blonde: I wanted to enhance the natural colour here as it was so pretty to begin with. The term IRISH BLONDE would conjure up a strawberry blonde in anyone’s mind and this is exactly what I wanted to create. A playful nod to the Irish red head with the curly flowing locks. The hint of pink as a colour pop fits beautifully into the GLOBALLY BLONDE collection and is a way of showing that even red heads can have their own blonde moment.

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Afro Blonde: The blonde in this image had to be powerful yet have an authentic softness to it.

I wanted to show the technical side and power of a scalp bleach. At the same time, I didn’t want the blonde to look garish against such a dark skin tone. The image had to remain beautiful but also scream power. The green and black used for the temporary colours are there to add a fun dynamic to the image.

Globally Blonde TIM SCOTT WRIGHT Hair Tim Scott Wright Make-up Stacey Ellen Simpson Stylist Tim Scott Wright Art Team Photography James Nicklin

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU011

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New York Blonde: This look was based on what I would call the new NEW YORK BLONDE, influenced by the original New York blonde icon Debbie Harry, but also new kids on the block like Billy Eilish and Dua Lipa who have made the panel colouring and colour clashes popular again.

I wanted to give a nostalgic nod to Debbie Harry as she is still influencing blondes in the current day.

Everything goes full circle and this look shows that.

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Oriental Blonde: The yellow, pink, and purple tones beautifully demonstrate how you can create a fun look that’s still stylish while acknowledging the Japanese pop culture influences. The colour pop is inspired by Japanese pop culture and the HARIJUKU girls – they have a quirky sense of style and I wanted my shot to reflect this.

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Brazilian Blonde: This blonde had to represent everything fun that we associate with a Rio carnival.

The bubbly curly hair with that colour burst of vivid pink, coral and yellow is almost like a colour bomb going off in the contrast of the white sand blonde.

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Scandi Blonde: Scandi blonde had to represent the icy natural blondes that we associate with the Nordic countries. The blue colour panel was the perfect burst of colour in this image, and a little nod to the blue in the Swedish flag.

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MONOCHROME MAGIC: INSPIRED BY THE ELEMENTS – WAVES AND WIND WITH A SPLASH OF MAGIC! WE BROUGHT TOGETHER BLACK, WHITE, BLONDE HUES AND EXPLORED TEXTURES WITH MESH AND TULLE.

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ACADEMY Hair Academy Creative Team Make-up Liz Patey Stylist Bernard Connolly Photography Desmond Murray

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU012

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INFERNO

BY HOOKER & YOUNG CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU013

sco, sound and energy of Di “Inspired by the vibrant music ling of getting lost in the Inferno is about that fee like a star!” and the freedom to shine

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#I love you but I’ve chosen DISCO

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#It’s better to burn than to fade away

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#Everybody needs a little disco in thei r life

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#Take me to the DISCO

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#Burn Baby Burn

Hair Hooker & Young for Schwarzkopf Professional Make-up Kirsten Baillie Photography Michael Young

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p U v Re

l i a t e R The For gents who scrub up well, the You Clean Up Nice clean style duo from MITCH features Double Hitter 2-in-1 shampoo and conditioner and Clean Cut medium hold, semi matte styling cream. www.rdr.link/HU014

AFTER THE YEAR WE’VE ALL HAD, WE’RE DEFINITELY IN NEED OF SOME CHRISTMAS SPIRIT. WE’VE GATHERED ALL THE GLITTERING GIFT SETS AND SPARKLING STOCKING FILLERS WE COULD FIND FROM YOUR FAVOURITE BRANDS. WHAT WILL YOU BE SHOWCASING IN YOUR SALON – OR TAKING HOME FOR YOURSELF – THIS HOLIDAY SEASON?

Give the gift of good grooming with a set from MVRCK. You Look Razor Sharp, the shave set, contains MVRCK Shave Cream and MVRCK Cooling Aftershave, while I Like Your Style, the beard set, features MVRCK Skin and Beard Lotion and MVRCK Beard Oil. www.rdr.link/HU015

From the Keratin Healing Oil range to the Strengthening range, L’ANZA Christmas has it all. Each set is equipped with a shampoo, conditioner and styling product from the range. www.rdr.link/HU016

PHILIP KINGSLEY is rewriting the story of life changing hair with its trilogy of Christmas care sets. The Story of Body and Volume and The Story of Hydration and Shine sets each contain full-size products while The Story of Condition and Gloss is a stocking filler. www.rdr.link/HU018

This season’s BALMAIN Hair Couture gift sets are the height of luxury. A 14k gold plated spa brush and mirror are among the tools and products housed in lavish black boxes with signature Balmain gold detailing.

There’s also a mini set of products which comes in a ultra cool hardcase toiletry bag with the B logo stamped into the front. www.rdr.link/HU017

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XMAS RETAIL

KEVIN.MURPHY’s gift sets will indulge the senses and delight the recipients. Shine Bright, Blushing Bedroom, Fresh Blonde and Baby Angel each contain three bestselling products while the Make Mine a Mini range features lovely little stocking fillers. www.rdr.link/HU019

L’ORÉAL PROFESSIONNEL’s line up of gorgeous gift sets has one for every hair concern, including Strengthen, Repair, Protect, Colour and Restore.

They also come in minis in cute crackers and baubles. www.rdr.link/HU020

With PAUL MITCHELL’s holiday duo and trio there’s no need for extra cards or wrapping. Gift givers can simply slide the band wrap off any of the gift sets for a ready-to-give present complete with a heartfelt greeting to help spread the love. www.rdr.link/HU023

JOICO is spreading ‘joi’ and sending healthy hair wishes to all with this seasons’ line up of hair care duos. The luxury sets promise shinier, healthier hair and there are 11 to choose from. www.rdr.link/HU021

WELLA PROFESSIONAL INVIGO Color Brilliance Christmas Gift Set of shampoo and conditioner is the ultimate brightness duo for instant colour vibrancy and long-lasting fade protection. www.rdr.link/HU022

Give the gift of Swedish simplicity this festive season with SACHAJUAN’s stunningly chic Christmas gifting range.

With four beautifully presented gift sets to choose from, the line up includes the Curl, Icon, Ocean Mist and Silver ranges. www.rdr.link/HU024

PROFESSIONAL HAIRDRESSER 63

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OSMO’s Christmas offering is a Deep Moisture set formulated with Pataua Oil and Keratin Complex to help care for and repair the hair. There is also a Super Silver set with purple power to keep blondes looking fresher and brighter for longer. www.rdr.link/HU025 The little black dress of hair tools has arrived in the form of the L’ORÉAL PROFESSIONNEL Steampod 3.0 x Karl Lagerfeld Limited Edition. This ultimate style staple is a steam styler that can straighten or wave any hair type and has the stamp of approval from The House of Karl Lagerfeld. www.rdr.link/HU026

The perfect Christmas gift, KENT SALON’s Pro Brush Kit is packed full of the finest precision tools.

Containing three Kent Salon Ceramics, the famous paddle brush and the backcombing/dressing out brush, Kent has even thrown in a water bottle and sectioning clips to make sure you are ready to go. www.rdr.link/HU027

GHD has unveiled its sparkling ‘Wish Upon a Star’ Christmas collection in which the bestselling tools have had an iridescent white makeover and come in gorgeous deep blue cases. The core collection is also available with star-studded bags and boxes for a luxury gifting experience. www.rdr.link/HU028

Make 2020 all about self-care and equip him with the essentials he needs everyday, a shampoo, conditioner, shave gel and AMERICAN CREW’s best selling hair puck. Nothing from this kit will go to waste. www.rdr.link/HU029

This year’s SCHWARZKOPF PROFESSIONAL gift sets really bring glamour to gift giving. There are three Fibre Clinix sets for vibrancy, fortifying and hydrating, as well as two Oil Ultime sets complete with a jade roller for skincare, and a 3D Men set. www.rdr.link/HU031

The WELLA PROFESSIONALS Fusion gift set promises to provide the next dimension of hair recovery.

Fusion Intense Repair Shampoo and Repair Conditioner create smooth, elastic and resilient hair. www.rdr.link/HU030

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XMAS RETAIL

This year, REVLON PROFESSIONAL are once again giving salons and clients the chance to curate their own Christmas selection box filled with products from the Revlon Professional Range. www.rdr.link/HU032

Five prescriptive haircare ranges are on offer in REDKEN’s gift sets this year, each including a Redken One United Multi-Benefit Treatment. There is a set for brunettes, blondes, strengthening, moisturising and colour vibrancy. www.rdr.link/HU033

The GREAT LENGTHS Christmas Trio Gift Set includes three essential aftercare items including two newly launched products to care, restore and keep your clients’ hair looking its best. www.rdr.link/HU034

The SYSTEM PROFESSIONAL Color Save Christmas pack enhances and repairs hair for long lasting brilliance with a Color Save formula.

It contains the System Professional Color Save Shampoo and the System Professional Color Save Conditioner. www.rdr.link/HU035

NEAL & WOLF offers four gift sets: The Blonde Collection, The Ritual Collection and The Harmony Collection each includes a full size shampoo and conditioner or treatment, while The Alpha collection for men offs a 3-in-1 shampoo, conditioner and body wash, and a Shape Pliable Paste. www.rdr.link/HU036

This season’s INDOLA’s Beauty Bag contains Color Shampoo and Hydrate Spray Conditioner to lock in colour and instantly prevent fading, as well as detangling and moisturising, leaving the hair feeling soft and nourished. www.rdr.link/HU037

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XMAS RETAIL

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ORGANIC COLOUR SYSTEMS is offering its Power Build and Aqua Boost ranges in sweet trio boxes. The vegan friendly Aqua Boost range is ideal for resistant grey hair and helps to leave hair naturally moisturised, soft and supple whilst helping to maintain colour. www.rdr.link/HU038

The AUTHENTIC BEAUTY CONCEPT Special Gift Box Collection is the perfect for the ‘conscious client’. The products are registered by the Vegan Society, free from parabens, mineral oils and silicones. These beautiful gift sets are available in the Glow, Hydrate and Replenish ranges. www.rdr.link/HU039

SPREAD THE LOVE WHILE CARING FOR THE ENVIRONMENT TOO. WHETHER THEY’RE VEGAN, ORGANIC, OR HOUSED IN RECYCLED PACKAGING, THESE GREEN GIFTS ARE FOR THOSE WHO LIKE A MORE NATURAL APPROACH TO HAIR CARE.

For those who deserve a little luxury, PAUL MITCHELL’s Awapuhi Wild Ginger gift sets this year focus on repairing with the Good Things Come to Those Who Recharge repairing duo and for smoothing, the You Were Born To Shine smoothing duo. www.rdr.link/HU040

ELEVEN Australia’s range of limited edition gifts from down under are #hairgoals. There are five Holiday Trios for blondes, volume, smoothing, repairing and hydrating, plus Holiday Bon Bons containing the Hydrate, Smooth and Volume minis for a must-have stocking filler. www.rdr.link/HU041

Offer a spa experience in a box with PAUL MITCHELLS‘s Tea Tree gift sets. With Invigorating, Hydrating, Volumizing gift sets and more all of the products are infused with responsibly sourced natural tea tree oil and are housed in post-consumer recycled packaging. www.rdr.link/HU042

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Each AVEDA gift set is created consciously and wrapped in love, the sets include a range of high-performancing botanical products including Aveda aroma classics like Shampure, Rosemary Mint and Cherry Almond, the new Botanical Repair collection launched earlier this year. www.rdr.link/HU043

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SUSTAINABLE MAKEOVER

n o i t i t e p m o C DO YOU

WANT TO BECOME A SUSTAINABLE SALON? Here’s your chance to win a GREEN MAKEOVER worth over £1400!

THE GREEN TEAM Five of the industry’s leading sustainable brands have teamed up to give one lucky Professional Hairdresser reader the chance to win a complete sustainability makeover for your entire salon. Start your sustainability journey with the help of Vish, Green Salon Collective, Oway, Ecoheads, and Paper not Foil.

Hosted by the Green Queen, Karine Jackson will be sharing tips on taking the next steps in mindful artistry, giving you inspiration on how to embark on a new and responsible path for your business. Proven to draw in new clientele and deepen your relationship with both your salon clientele as well as your stylists, sustainability is a growing movement across many industries, but perhaps even stronger in the beauty segment.

“Sustainability is a journey, not a destination,” says Karine Jackson, owner of Karine Jackson salon and a well-known expert on salon sustainability. “I know this has been a major growth factor for my business, but it’s also personally fulfilling to know that I’m doing so much good for the planet while also building my business. It’s possible to pursue both sustainability and profit simultaneously and I’m excited to share ideas on how during this makeover”.

Valued at £1473, this makeover will help your salon eliminate colour waste, save on water and energy, enable you to style responsibly with natural ingredients, divert harmful chemicals from landfills, and reduce the salons reliance on energy-intense aluminium foil. For more details on what you can win and to enter the giveaway, visit getvish.com/sustainability-giveaway.

The winner will be announced on 11 December, 2020 on the Pro Hair Instagram page, where Karine Jackson will be sharing the winner.

For more information about Oway, please visit: https://oway.co.uk/

For more information about ECOHEADS, please visit: https://newera-distribution.co.uk /brand/eco-heads/

For more information about Green Salon Collective, please visit: https://www.greensaloncollective.com/

For more information about Paper not Foil, please visit: https://papernotfoil.co.uk/

For more information about Vish Intelligent Colour Scale, visit https://getvish.com

Find out more at www.rdr.link/HU044

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COLOUR CLOSE-UP

Home Wear WELLA PROFESSIONALS’ new COLOR FRESH MASKS will help build retail and customer loyalty as clients can maintain their salon colour at home.

Clients will love the fact that they can now keep fresh and maintain their salon colour with Wella Professionals’ new Color Fresh Masks. These zero damage, temporary colour depositing masks offer a unique way to allow your clients to continue their professional salon experience in the comfort of their own home. There are 11 ready-made, temporary colour-depositing masks, each formulated with carefully selected dyes for professional colour results, whether the aim is to enhance subtle natural looking colours or to boldly experiment with fantasy colours for fun and self-expression.

The winning combination of colour and care will revive or transform colour at home and provides: COLOUR – Wella Professionals’ signature salon color refresh and shine enhancement, with beautiful true-to-tone fading*.

CARE – Conditioning mask with botanical oils** leaving the hair feeling soft and healthy while reducing hair breakage during combing***. *

Depending on the shade intensity, valid for all shades except Pearl Blonde, Lilac Frost, Golden Gloss, and Caramel Glaze **Contains avocado oil or Argan oil depending on the shade ***vs non-conditioning shampoo

COLOUR LINE-UP Divided into two distinct ranges, the Color Fresh Mask collection consists of seven natural looking shades to revive salon colours at home bringing a visible colour refresh and shine enhancement and four vibrant shades for a visible colour transformation that will fade beautifully staying true-to-tone.

The seven NATURAL looking shades are Copper Glow, Pearl Blonde, Golden Gloss, Lilac Frost, Rose Blaze, Caramel Glaze and Chocolate Touch.

The four VIBRANT shades are Mint, Red, Blue, and Pink.

The new COLOR FRESH MASK is more than just a conditioning mask. Wella Professionals answers the call of anyone looking for

low-commitment and zero damage colour solutions. Providing both stylists and consumers with a professional quality solution they can trust, Color Fresh Mask guarantees a professional looking colour within 10 minutes.

The launch of the new line comes with an exclusive packaging design that celebrates the uniqueness of every shade and encourages self-expression. The design of the 11 Color Fresh Mask artworks has been developed in partnership with artists that bring to life the story of the new line and the Wella Professionals brand purpose ‘Make Change’.

Find out more at www.rdr.link/HU045

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COLOUR CLOSE-UP

Greys Away WELLA PROFESSIONALS INTRODUCES KOLESTON PERFECT ME+ RESISTANT COOL COVER PLUS A NEW LUXELIGHTS IN-SALON SERVICE The Koleston Perfect ME+ Pure Naturals Collection has an extensive range of natural shades for limitless grey coverage possibilities, up to 100%, and now has an additional four NEW shades in a new territory – Resistant Cool Cover.

WHAT IS RESISTANT COOL COVER? Completing the portfolio, it’s the new option for resistant hair. The four shades are perfect for 100% cool grey coverage with intense cool tones for an anti-brass effect.

The new shades are 55/02, 66/02, 77/02 and 88/02.

While perfect grey coverage is the primary usage of the new shades, it’s not limited to this. Thanks to the intensive cooler dyes, it will also neutralise underlying warmth for clients where warmth is easily exposed.

The intensity will also help to keep the underlying pigment at bay.

LUXELIGHTS: A NEW SERVICE INCORPORATING THE NEW RESISTANT COOL COVER SHADES What do Generation-X and Upper-Millennial clients really want from a salon? Covering grey hair is the

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number one reason clients between 35-55 visit the salon.

The most desired look for clients colouring their grey hair is subtle and natural colour results. The New Luxelights Service from Wella Professionals, moves away from heavy, block colour results or dynamic contrasting shades.

Introducing Luxelights into your service menu is easy – there are three bespoke colour formulas for Cool Brunette*, Warm Brunette* and Honey Blonde.

Enrich the root area with a soft shadow effect.

Reveal natural highs and lows within the lengths and ends, giving the illusion of natural, sunkissed, youthful hair. Luxelights bring a more natural dimension to hair which has a dull, uniform colour. You can draw attention to your client’s facial features by placing around cheekbones, eyes and jawline. It’s great for longer hair. Use Luxelights in a horizontal pattern around the head to create a halo effect, which is great for curl. For finer hair, use medium weaves, for hair which is more coarse use medium slices. * These two formulas incorporate the new Resistant Cool Cover shades 55/02 and 88/02 respectively

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HU046

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