Professional Hairdresser February 2021

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FEBRUARY 2021

Professional FEBRUARY 2021

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F E B R UA RY 2 0 2 1

ISSUE 02

Business Battle Cry FEBRUARY 2021

FOLLOW ME: @nicolaprohair FOLLOW PRO HAIR MAG: @ProHairMag @ProHairMag

Editor Nicola Shannon nshannon@hamerville.co.uk

Only in the last issue, for January – I wrote about a new found optimism for 2021 and a welcome positivity for salons moving into a new year… And then we found ourselves in another national lockdown! As we continue to navigate through these challenging and unpredictable times, now more than ever, your business needs to be as organised and as streamlined as possible, in order to be efficient and profitable not only to survive but to grow when we come out of this.

Are you reacting and adapting your business in these times of uncertainty? Are you taking responsibility for your team? Are you arming yourself with the right tools and knowledge that you need to succeed?

Here at Professional Hairdresser, we feel that is our duty to deliver these tools, this knowledge and some motivation to help you; a ‘call to arms’ if you like to beat this economic battle that the industry is up against.

Our battalion of business experts are back this month to offer thoughts and advice to help you navigate these tough times. Knowledge and education are powerful weapons and whatever you can take from the expertise offered on these pages, we hope will help you in this tough fight which we are all in together!

27 JO MARTIN

REGULARS 6

Assistant Editor

NEWS Industry goings on

28 NOCO HAIR

58 GREEN GOALS With Anne Veck

30 CLAYDE BAUMANN

60 WHATS NEW Eco-ethical products

Megan Danskine mdanskine@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

FASHION

PEOPLE 9

HOOKER & YOUNG With Tim Scott Wright

34 ON TREND COLLECTIONS

12 TALENT SPOTTING With Pauline McCabe

Carol Padgett

COLOUR

Production Assistant

14 TALKING COLOUR TRIBES With Warren Boodaghian

52 CREATING A COLLECTION With Tony Haresign

Donna Booth Group Production Manager

Claire Swendell Publisher Bryan Shannon Group Sales Manager

17 CONQUERING COLOUR With Clayde Baumann

oshannon@hamerville.co.uk

50 NEWS & PRODUCTS Round-up

54 FASHION Manifesto

BUSINESS

SUSTAINABLE SALON LIFE

20 CAROLINE SANDERSON

56 LATEST FROM THE ECO

Oliver Shannon

22 GAVIN MILLS

ARENA

26 PHIL JACKSON Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901

PRODUCTS 61 What’s New

MENS

Designer

COVER: Darren Ambrose PHOTOGRAPHY: Jenny Hands

62 PRODUCT SPOTLIGHT On Bulbs&Roots 63 PRODUCT SPOTLIGHT On DIVA 64 PRODUCT SPOTLIGHT On ghd 65 SKILLZONE Great Lengths 66 SOCIAL SCENE Goldwell 67 LAST WORD The ED:IT

WWW.PROFESSIONALHAIRDRESSER.CO.UK Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid.

To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2021 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

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July 19 - June 20

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@ProHairMag

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THE LATEST FROM THE INDUSTRY

Super Six

Honour for Rainbow Room International

REMI CACHET REVEAL THE SIX STYLISTS WHO WILL JOIN THE ‘SUPER STYLISTS’ SCHEME.

Salon founders Alan and Linda Stewart receive an OBE in the New Year’s Honours list.

Founders of the 12 strong Glasgow, Ayr and Stirling based hairdressing group, Alan and Linda Stewart, who recently celebrated the 40th anniversary of Rainbow Room International have been awarded an OBE in the New Year’s Honours List for Services to Hairdressing.

Listed in the recently released 2020 New Year’s Honours List, the husband-and-wife team who have built up the largest salon group in Scotland along with a renowned Training Academy and a product company, have received an array of awards for their business acumen and creativity and have raised tens of thousands of pounds for charities in Glasgow and for one of the hairdressing industry’s charities HABB. Having first opened their doors in 1979, Alan and Linda’s philosophy and philanthropy of continual change and improvement hasn’t wavered over the years. They have inspired countless hairdressers throughout the world and their team uphold the same values and goals as their leaders – to embrace change and continually progress in everything they do.

“We are delighted to have been awarded such a prestigious honour,” said Alan and Linda. “2020 has been an exceptionally hard year for everyone and the hairdressing industry is no exception, this honour has given us, our team and the industry a reason to celebrate and to look forward to a promising 2021.”

Congratulations Alan and Linda!

Remi Cachet has welcomed six stylists to their exclusive group of expert extensionists for 2021. The scheme is by invitation only, and since being introduced in 2015, many Remi Cachet trade account stylists set their business goals to include attaining this status. Each year the brand evolves the criteria to ensure they select the best extensionists who are aligned with the brand and who will embrace everything the scheme has to offer.

“It has been a difficult year for hairdressing in 2020 and we have had to take this into account for reviewing and inviting those to become Super Stylists this year. At the heart of our criteria is expert application and we review and approve a stylist for each application method to keep the highest standards and which is why we have just 37 Super Stylists this year,” says Victoria Lynch, founder of Remi Cachet.

Welcome to the Common Room ALAN D CREATES A SAFE PLACE FOR ALL OF ITS STUDENTS. Alan d isn’t letting Lockdown 3.0 get in the way of education and in addition to their daily Look & Learn lives on Instagram and a weekly student assembly, the brand has also introduced a safe space for students.

Called the Common Room, students will have the opportunity to drop in if they’re feeling anxious, stressed, lonely or simply fancy a chat via Zoom.

Supported by Creative Director Edward

6 PROFESSIONAL HAIRDRESSER

THE NEW SUPER STYLISTS FOR 2021 ARE: Alex Ferris of Hair Extensions by Alex Ferris based in Bradford, West Yorkshire for Mini Tips, Ultra Tip, Nano Tip, Flat Tips, Injection Tapes and Weft Hair applications.

Georgia Tillmon of Couture Locks

by Georgia based in Chatham, Kent for Mini Tips, Nano Tips, Flat Tips, Injection Tapes and Weft Hair applications.

Lora Stanhope of Lengths by Lora from Leeds for Mini Tips, Ultra Tip and Weft Hair applications.

Louise Baldwin of Lou Baldwin Hair in Derby for Mini Tips, Ultra Tip, Flat Tips, Injection Tapes and Weft Hair applications.

Sarah Lamite of Hair by Sarah Ashley from New York, USA for Weft Hair application.

Shannon Donald of House of Hair in Glasgow Mini Tips, Ultra Tip, Nano Tip, Flat Tips and Weft Hair applications.

Congratulations to the new Super Stylists!

Hemmings, Academies Principal Kevin Day and Ipswich Academy Manager Katie Clarke, the three will be online every Wednesday morning, with plans to increase the number of days as required.

Edward Hemmings said “Our 95% success rate proved the value of the online education in the first lockdown, the Common Room just takes interaction a bit further and hopefully will ensure that every one of our students can feel not only connected, supported and valued but more importantly can chat with their class mates.”

You can watch the Alan d live education on Instagram at @alandlive.

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AT LONG LAST Government recognises the importance of hair and beauty by creating dedicated Personal Care Sector.

After a relentless non-stop campaign by the National Hair & Beauty Federation, British Beauty Council, UK Spa Association and the British Association of Beauty Therapy and Cosmetology the government has created a new, sector specific team for hair and beauty – Personal Care - dedicated to supporting our industry.

These four key organisations have worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) to overcome the challenges of the past year and, through their relentless passion, energy and dedication, have highlighted the size and scope of the personal care sector as the major UK force it is.

In a game-changing move forward, the creation of a dedicated sector team is a

major milestone for UK hair, beauty and wellness, with far-reaching positive implications: raising awareness outside of the industry; allowing government to improve its understanding of this dynamic, economically valuable and highly innovative sector, and paving the way for future financial support.

Speaking on this brilliant new development, Millie Kendall MBE, CEO of the British Beauty Council says: “When the British Beauty Council formed in 2018 there was no government representation. This government recognition cements one of the key goals of the British Beauty Council which from its inception set out to have the beauty industry recognised at government level; creating the first working definition of the beauty industry and also commissioning

an exhaustive report aimed at valuing the contribution of the beauty industry to the UK economy. Fast-forward two years and we have achieved this major milestone as an industry and look forward to shining the light on the beauty industry to further showcase and improve this amazing sector in which we all work.”

Richard Lambert, CEO of the National Hair & Beauty Federation says: “We are delighted that BEIS is giving the sector the recognition it deserves. Our work now continues to secure urgent and vital support for hair and beauty as lockdowns and restrictions continue and we look forward to positive discussions with BEIS to secure the best possible deal for the personal care industry.”

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PEOPLE

SCHWARZKOPF PROFESSIONAL INTERNATIONAL AMBASSADORS

HOOKER AND YOUNG

Michael: No way!!! You couldn’t pick anything more polar opposite to hairdressing.

Tim: Yeah, that’s what I had chosen to do and for a while it was the one thing that I could actually see myself doing. It didn’t quite work out that way – I ended up missing most lessons, by choice I might add and also got loads of others to come down the pub with me and then we just wouldn’t go back, haha... a bad influence. It just wasn’t for me and after three months I was kicked off the course (never told my Mum and Dad!) Gary: Was this the opportunity to get into hairdressing?

Tim Scott Wright We’ve known Tim for close to 20 years and have shared so many great times together. He is undoubtedly one of the nicest, funniest guys you could meet, oh… and just so happens to be incredibly talented and successful both in business and creatively. Let’s chat to the very lovely Tim Scott Wright.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW001

Michael: So, take us back to the beginning – was it always going to be hairdressing, or did you have other plans?

Tim: I got quite good GCSE results and I think my mum and dad kind of pressured me to go to college, but that literally only lasted three months because I totally hated it!

Hairdressing had always been in the background as something I really wanted to do but I felt like I was trying to please my mum and dad which would have ended up going down the psychiatric nurse route and probably working in the prison sector.

Tim: Yeah absolutely – I walked past Umberto Giannini’s salon and popped in on the off chance and he was actually stood at the desk. I asked if there were any apprenticeship jobs going saying “I know that you’re the best around here I want to come work for you.” He asked me to come in for a trial day the following day, which was the Friday and then I started the Monday after – Mum and Dad didn’t know I was working there until I’d been there six weeks.

Gary: Why did you wait to tell them? How did they react when they realised that you’d been kicked out of college and now working in a hairdressing salon?

Tim: My Mum noticed how smart I’d started to dress for college which kind of let the cat out the bag. They took a bit of convincing but after I’d explained that it wasn’t just an ordinary hairdressing salon; who Umberto was; what he had achieved and the kind of prospects I could have from having a career with him in hairdressing, they came around to the idea.

You’ve got to remember this was the mid 90s, it was the time of the celebrity hairdresser with programmes like Style Challenge on TV and Umberto was part of all of this, so it was quite easy for me to sell it to them.

Michael: Would it have changed things at all if they’d disagreed with your decision?

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Tim: Not really as I felt that I’d tried what they wanted me to do and it didn’t work out, so I was now trying what I wanted to do and felt passionate about. Also remember I’d already been there six weeks when I told them, and I was loving it. Before long they saw just how much I was doing in terms of travelling, TV work and shows and then in both ‘97 and ‘98 I was shortlisted for ‘Newcomer Of The Year’ at the BHAs, so they could see that I was definitely on the right path and all of a sudden my Mum was super proud. My Dad wasn’t the kind of man who showed his emotion, so he never ever told me he was proud – he was a man’s man and I just assumed he never really appreciated what I was doing.

After my Dad passed away – I was clearing out his house and found a scrapbook where he’d kept every single press cutting about me.

None of it was glued in, it was just cut-outs of newspapers that he’d collected, and it really let me know just how proud he was, he just didn’t know how to show it – I get really emotional even now just thinking about it.

Michael: What a lovely thing for you to have found, your Dad was just of a generation where men found it hard to show emotions.

Gary: How long were you with Umberto?

Tim: I was there from ‘95 till 2003 and during that time I was Umberto’s assistant and basically went everywhere he went and experienced so much. After Umberto passed away in 2001, Lisa Shepherd was Manager at this point but then left to do her own thing about a year later, at which point I was made Salon Manager. I was way too young and way too inexperienced to take on such a role, but there I was in the Birmingham flagship store – totally thrown in at the deep-end and I hated every minute of it.

Michael: How long did you stick it out?

Tim: I literally only lasted 12 months – I’d run a salon before but on a much smaller scale, this was a different level – there were around 17 stylists and quite a lot of juniors with so many big characters in there and so much aggression!

It really was a nightmare for me. I got to the point where I just couldn’t take anymore and that’s when I called Lisa and said “can I come and work for you?” Of course she said “yes”, and we worked together for ten great years.

change, and life can take people in different directions and after what had been a great run of working together – it was just time to leave and do something different.

Michael: Is this when you opened your own salon?

Tim: Actually no, I did always plan to open a salon but there was an 18-month gap before I finally did. I rented a chair in a salon as a way to still see my clients and on February 18th 2014 I opened my own salon.

Gary: So, ten years with Lisa? This must have been around the time when we all met.

Gary: Was it scary doing a salon on your own?

Tim: Well actually I worked with Lisa for eight years at Umberto’s and then 10 years with Lisa at her own salon, so it was massive part of my career. Lisa definitely paved the way for me into the industry for which I’m eternally grateful, they were fantastic times.

Tim: The only fear was that it may not happen.

The salon is actually is my old doctor’s surgery and oddly I remember being about 15 years old sitting in there thinking this would make a great salon. Who knew that one day it would actually become my salon?

Michael: You guys always looked to be having the best time together, both creatively and as friends. I remember us all having so much fun together at industry events, what amazing times they were.

Michael: Bring us up to speed with where the salon is at now – didn’t you undergo a salon refit recently?

Tim: They were the best times; I certainly don’t have any regrets – I have so many happy memories from that time.

Gary: So, after ten years working with Lisa, you decided to move on and do your own thing.

That must have been a massive decision.

Tim: OMG it was a massive decision, I’d probably thought about it for a year before I did it and just kept putting it off as I knew I would be making a decision that would have a big impact on both of us. But you know, things

Tim: Yeah, the refit was about twelve months ago, but it wasn’t just decorative – we actually knocked some walls down and made the place bigger which wasn’t something I was able to do in the beginning as I didn’t have the budget back then. It’s been great and it’s allowed us to grow the team to 12 stylists, four juniors and a receptionist.

Gary: Are there many self-employed, ‘rent-a-chair’ salons around your area?

Tim: Yeah – absolutely loads, I think I’m one of the few salons that doesn’t do chair rental.

Gary: Are you tempted to do it? Is it something you would consider?

Tim: I’m not tempted – I just think there’s an element of control that you can’t have over what’s going on within the salon. In my experience, there’s a lot of swings and roundabouts – although some people might like the relaxed way of working and the freedom, there’s the tax implications and I’ve seen some people get themselves into a right mess with finances.

Also, from an employer’s perspective I don’t like the fact that it’s one set of rules for the employed staff and different rules for the self-employed. It just seems like it would get messy, I think you have to be all or nothing.

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PEOPLE

everything becoming virtual. It’s definitely been a good thing making education so accessible – what are your thoughts on virtual education?

Tim: For me as a colour educator, it’s difficult.

I’m very much hands-on with my education and like to get my hands in the hair which clearly can’t happen virtually. I teach a Schwarzkopf Professional BLONDME course where it’s all about lift and tone – although you can present a model online, you can’t teach a course where participation is needed.

Michael: How do you feel things have changed over the years from a salon perspective – as a business owner?

Tim: I think you have to work so much harder, there are so many salons everywhere which has increased with the whole self-employed stylist situation. You get people renting a small unit as it can be cheaper than paying to rent a chair. I’m in a really small town which is kind of like one street and there’s 10 salons. You have to stay ahead of the game as there’s always going to be people who’ve worked for someone who think it’s easy and open up another salon. I also think Instagram has made things tougher as it’s really easy for people to self-promote and stand out.

Michael: We’ve seen a lot more people offering online education and in doing so promoting themselves as specialists in education. Do you think it’s right that anyone without enough experience or knowledge should be offering education?

Gary: But don’t you think Instagram can also be an amazing platform for your stylists to promote themselves and build a clientele?

Tim: Yeah definitely – we’ve had some amazing results with stylists getting new clients through Instagram. Back in the day when we would self-promote it was done by leaflet drops and client evenings but now it’s all done through social media and to be honest reaches a much bigger platform than we ever did.

Michael: There’s good and bad points that are raised with the self-promoting stylist but ultimately as a business owner you’ve got to use it to your advantage and try not to think too much about the ‘what if’s’. Is there anything you do to try and protect your business, to safeguard against losing clients?

Tim: The only way to protect the business and safeguard against losing clients is to look after the team and ensure that I’m encouraging them in the areas that they want to progress in.

Whether it’s creatively or becoming the busiest stylist in the salon I will give them my full support. If anyone wanted to pursue the idea of having their own salon and were the right person, I would definitely look at some sort joint venture as a business model.

Michael: There’s been many changes in the industry over the years – are you someone who embraces change? Or is there anything that you’d rather had stayed the same?

Tim: So not just in hairdressing, but rather in life – people can now be ‘famous’ for pretty much anything without necessarily having a skill or talent. It’s everywhere, including hairdressing. When we were coming up

through the ranks you had to work hard to perfect your craft and build a name for yourself through winning prestigious awards but now, people seem to be more bothered about building a profile before they have the ability to actually be credible at what they do. I actually feel sorry for young aspiring hairdressers starting out, as I think they try so hard to be ‘different’ and stand out, to the point where they lose their true identity and often this can lead to mental issues which is really sad.

Michael: 2020 saw education delivered in a completely different way, with absolutely

Tim: I find it incredibly frustrating as I feel you need to have a wealth of knowledge and a lot of experience in your area before you can educate others. I understand the need for education to be out there, but you shouldn’t run before you can walk. We can only hope that young people out there will research someone before they commit to any kind of online education, which should be inspirational and delivered in a professional way.

Gary: Has 2020 and COVID-19 made you look at anything differently? Have you set any new goals?

Tim: From a business perspective I’ve never really given myself enough credit and one thing 2020 has made me realise is that I’m not bad at this, haha. We have a good business and that’s something I’m really proud of. Creatively – there’s load I’d still love to achieve, one of those things being a nomination for British Hairdresser Of The Year, that would be amazing!

Personally, I used 2020 to sort myself out, eating healthier, getting fitter and just generally feeling better about myself. I’m at a stage now where I feel after pressing the pause button, I’m ready to move forward and feel really excited about the future.

Tim has succeeded on every level, throwing himself into new challenges and never afraid to admit when things aren’t going his way. He’s shown strength of character and proved he can do pretty much whatever he throws himself into. Thoughtful, nurturing and very funny! It’s an absolute pleasure to know Tim both professionally and personally and have him as a dear friend.

We salute you Tim x

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Bernadette’s Creds FINALIST: 2020 AUSTRALIAN HAIR FASHION AWARDS EXCELLENCE IN EDUCATION FINALIST: 2020 AUSTRALIAN HAIR INDUSTRY AWARDS BEST INDEPENDENT EDUCATOR FINALIST: 2019 AUSTRALIAN HAIR FASHION AWARDS EXCELLENCE IN EDUCATION FINALIST: 2019 AUSTRALIAN HAIR INDUSTRY AWARDS BEST INDEPENDENT EDUCATOR FINALIST: 2019 HAIR EXPO EDUCATOR OF THE YEAR FINALIST: 2019 TGA’S INTERNATIONAL WOMEN IN HAIRCUTTING

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PEOPLE

Talent spotting down under

As a stylist, salon owner, educator, art director and mentor, PAULINE McCABE’s love of art has defined her career and ensured that her hair work is always creatively a cut above. Her keen eye knows a good ‘egg’ when she sees one, and she’s joined forces with Pro Hair to introduce us to some real Aussie gems that will inspire us.

Being Bernadette Beswick Bernadette Beswick is an emerging education titan, with an enviable education pedigree spanning over a decade. In 2017, she established Beswick Education Services (BES), to deliver innovative and empowering workshops that inspire excellence in the salon, and beyond it. To date, she has delivered over 1,000 technical hairdressing and business workshops to over 10,000 salon professionals.

Multi award-winning hair icon Sharon Blain says of Bernadette: “She is a champion of our industry who strives for perfection. She is nurturing and warm, talented and skillful – and endearing to her students, colleagues and industry at large!”

With 35 years hairdressing experience under her belt, Bernadette is renowned industry-wide for her skills in precision cutting; both classic and creative cutting techniques. A talented salon ‘all-rounder’, Bernadette diligently works to develop the next generation of salon professionals across; consultation, retailing, sales, freehand techniques, precision cutting and styling. An authentic and skilled communicator, Bernadette has a gift for bringing out the best in her students.

Fortunate to work with and learn from esteemed industry educators, Bernadette’s experience has seen her deliver education across the globe at leading industry events. Closer to home, Bernadette has delivered education for product companies and she has also collaborated with some of the top salons and educators in Australia.

Bernadette’s education is tailored to each salon and/or individual’s needs, and each bespoke training module can be modified for group size, skill level and experience. Bernadette’s most popular education courses include: Retail Rage, Consultation Champion, Creative Cutting, and Become the Exceptional.

Bernadette is never one to rest on her laurels, and has received education certificates from Sassoon’s, whilst also being mentored by Mark Hayes to produce a photographic image in 2019. This she claims enabled her to go ‘above and beyond’ to mentor, inspire and advance the skillsets of the next generation.

In 2020, following the devastating impacts of the COVID-19 pandemic on the Australian Hairdressing Industry, Bernadette developed a suite of online hairdressing resources for Australian hairdressers. This included an online haircutting club, as well as tailored online workshops for all hairdressing levels. These initiatives were industry-leading, and have since been replicated by a number of educators across the country.

What product do you think the world can do without?

Plastic bags.

What is that one joke that you cannot tell without laughing hard?

Someone stole my mood ring I don’t know how I feel about that.

What good happened to you today?

A breakthrough with a concept for an innovative way to present haircutting to hairdressers.

When you are gone, what would you like people to remember you by?

My love of communicating with people.

Money or fame?

Both…

They go hand in hand.

What was the last thing you searched for on your phone?

British short hair cuts.

What do you spend most of your time doing?

Looking at ways to grow.

What do you spend way too much money on?

Clothes.

What is the most impressive skill you have?

Communication.

Where is your happy place?

Cutting hair and exercise.

What is the biggest change you want to make in your life?

To increase my running and run 21km by October.

What smells make you happy?

Coffee, Perfume, Creme Caramel.

What is your best piece of advice?

Don’t take your eyes of your target.

What are the five words you use the most?

Absolutely… Totally...

Amazing... 100 percent…

Definitely.

What do you think is the best feeling in the world?

Seeing growth in others you mentor.

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COLOUR

Talking Colour Tribes Without doubt, 2020 changed the way we work, behave, consume and wear our hair and clothes. So as we head into this new year, HOB Academy Head of Technical, WARREN BOODAGHIAN, believes it will be tribes rather than trends that consumers join.

ds ar bo d oo M 1: 2 0 2 r fo es ib tr s Warren’ 1 THE ACTIVIST The Activist woman is her own superhero, and is super-aware of the plant and the environment around her. She embraces all things organic, fair trade and eco conscious, but she strives for more knowledge. She’s good at taking care of her own wellbeing as well as those around her.

How to talk colour to the Activist client: Sustainable brights; minimal upkeep; water-coloured; earthy; soft.

What’s trending: Colour does not have to be natural, it’s all about communication and how to talk about the longevity, water-coloured, pastel shades that are huge this season.

2 RIGHT HERE, RIGHT NOW The Right Here, Right Now woman is a seasonal changer and constantly evolves her look to follow whatever is trending.

She uses social media and her favourite influencer as her inspiration – whatever is hot right now, she wants it instantly!

Technology is the window to her soul.

How to talk colour to the Right Here, Right Now client: Customised; multi tonal; luminous; seasonal; trending.

What’s trending: They swap and change their palette as quickly as their new favourite fashion accessories. What is trending now is more expressive colour, balayage is fading away and more premium-looking colour is taking its place such as chroma lights.

3 THE TRADITIONALIST The Traditionalist is timeless, disciplined and respects those around her. She is nurturing and quietly confident. She may not be fashion forward but believes in good quality and heritage brands and is prepared to pay for it. She knows who she is, and her taste will never date.

How to talk colour to the Traditionalist client: Natural lightening; premium; simplistic; delicate; rich.

What’s trending: Simple, classic and natural, softer colour results for more youthful looking hair is the must-have for this tribe.

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4 THE PRIMA The Prima is her own leading lady! No matter her budget, she wants the best.

She looks for inspiration in many forms, but fashion and lifestyle magazines are collectables for her. She knows what she wants and is not afraid to speak her mind. All her experiences need to feel customised as she wants to feel unique.

How to talk colour to the Prima client: Precision lightening; multi-dimensional; future trend; tailor made; individual.

What’s trending: From head-turning reds, precision highlighting and beautiful brunettes, communication is key and making the Prima’s hair colour sound one of a kind and exclusive to them.

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2

6

3

5 THE SAVIOUR The Saviour is a spokesperson for social issues. She lives in a world where no is not an option. She uses her voice, beliefs and views to inspire and nurture those around her; she has no boundaries and her voice will never be silenced!. The world around her will reflect her mood and this will affect her identity and her look.

How to talk colour to the Saviour client: Trans-seasonal; signature; impactful; daring; crisp.

What’s trending: They wear their hair colour as a way to express who they are and how they are feeling. Now is the time to be bold, daring and dramatic.

6 THE REBEL The Rebel creates her own identity and uses her self-expression. Music, culture and fashion help her mould her signature style. She is effortlessly cool and knows what she wants. Age is not a boundary and she won’t RSVP – she just rocks up and is always ready for the party!

How to talk colour with the Rebel client: Expressive; individual; lived-in; vivid; bold.

What’s trending: DIY Hair colour, deep root stretches and bright positive colours are trending for The Rebel.

Find out more about HOB Academy: Instagram: @hob_academy @boodaghian www.hobsalons.com/academy

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COLOUR

Conquering Colour In a new series, BHA Colour Technician of the Year 2020 and Global Colour Director at D&J Ambrose, Clayde Baumann, grants us an in-depth look at each of the stunning images in his winning collection.

I

n November last year, I was truly fortunate in being crowned British Colour Technician of the Year for a second time. It is my biggest wish that I will have every opportunity to share in my success with the rest of the industry and give back as much as I can.

In the coming six issues of Professional Hairdresser, I will be sharing my creative processes as well as personal thoughts and feelings around my winning collection, image by image.

Look One This look has been a crowd-pleaser garnering a respectable amount of likes and comments on social media and it is to-date one of my favourite images. Originally featured in my 2019 Collection: Opus – this look showcases a fun and energetic yellow presented in a mixture of wet and dry textures with a silhouette that can only be described as quintessentially D&J Ambrose.

Of course there are only going to be a few clients who will wear anything this bold and it’s certainly not everyday, wearable hair but then that’s not what I set out to do when I was creating this collection. Rather it’s there as an image – a product of a creative thought,

produced and shared with you in the hopes that it will inspire you. This inspiration can be taken, moulded and made your own, it’s not there to be duplicated but rather to re-imagined or used as a direction to create something entirely new.

For those who want a more pragmatic way of looking at this image for relevance in 2021 – the obvious catch is the reference to the primary Pantone Colour 13-0647 ‘Illuminating’ which is a yellow. This colour is described by the Institute as being “one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”

They’ve paired it with a grey which is contrasting not only in colour but also mood and certainly a nod to general social sentiment currently.

How can you make this colour relevant to every client? Don’t just think hair. You could use this colour inspiration to impress even your most vanilla client. Talk to her about its relevance and how she can introduce the colour into her wardrobe, makeup palate or nail varnish collection.

She may never actually do any of this, but she may be impressed at your knowledge on current trends.

Let’s talk technique In terms of achieving this look, I feel there are two approaches. These will depend on how vivid and bright you want the result to be versus the condition you want the hair left in or what pre-existing colour history you’re working on.

1: Ultra-vibrant result – I used this technique which is your classic, virgin, full head pre-lightener application with expressive colour tones after.

2: Highlift – This is an alternative approach to pre-lightening hair for warmer results. The concept is that it’s less stressful on the hair and since you don’t need all the yellow out of the hair, a good highlift process should get you where you need to be. The usual colour rules apply here (i.e not applicable if it’s darker than a base 7, natural red heads or previously coloured hair).

PROFESSIONAL HAIRDRESSER 17

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BUSINESS

3 ways to grow your salon PART 2

When it comes to growth of a salon there are only 3 ways to grow: More clients – More spend – More visits The 3 simplest ways to leverage these 3 areas for growth using the 3 R’s are: Referrals – Revenue – Returns

PART 2 – REVENUE Last month I covered Referrals and in this column we’ll look at Revenue, and how to increase your average bill. Increasing your average bill means you work smarter, not harder!

For this example, let’s say you have 100 clients a month who pay just an extra £5 a month – you now have an extra revenue of £500 a month or £6000 a year.

Times that by how many stylists you have (let’s say 5), and you’ve just added £30,000 to your revenue without getting a single extra client in your salon.

Here are some strategies for increasing your average bill: If you want 100% of your 100 clients to give you an extra £5, a price increase is an option especially if it’s overdue.

As your expenses go up so should your price. Don’t be scared of losing clients due to a price increase; it won’t happen if they are happy clients who love your service. But let’s say you did lose 10% and dropped from 100 clients paying £50 on average (£5000 per month) to 90 clients paying on average £55 that would be £4950, just £50 less a month and you can easily make that back up with upgrades I’m going to share below. Plus, you would have less clients to serve so you’re working smarter not harder.

Upgrades (or upserves as I call them) are also a great way to increase your revenue.

Let’s say you offer an upserve for £10 and 50% of your 100 clients took it.

That’s £500 per month.

Or an upgrade for £20 that 25% of your clients bought is £500 extra.

Or a £50 upgrade, if just 10% of your 100 clients took this you still have £500 extra.

But what if you had a £70 upgrade that 10% went for? You now have £700 extra revenue in that month.

X 12 = £8400 a year.

X 5 stylists = £42,000 a year extra revenue.

AWARD-WINNING SALON OWNER CAROLINE SANDERSON HEADS UP THE SALON JEDI COACHING ACADEMY, AND IS AUTHOR OF A NEW BOOK, ‘THE ULTIMATE BUSINESS BIBLE FOR AMBITIOUS SALON OWNERS’ AVAILABLE ON AMAZON. THIS MONTH SHE SHARES PART 2 OF HER 3 KEYS TO GROWING YOUR SALON DURING UNCERTAIN TIMES.

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Play with your numbers and decide are you going for a high ticket upgrade that less % of clients will go for or lower cost but higher client volume?

Going back to the example of raising your price and losing 10% of clients to 90 clients dropping your revenue to £4950...

If just 10% of this bought a £20 upgrade: 9 x £20= £180 + £4950 = £5130 So in this example you have increased your prices and used upgrades to increase your revenue working smarter not harder.

So what can you upserve your clients?

I first started thinking about upgrades taking the idea from phone bundles where you could bundle on so many extra texts for less which was a really high value proposition. The idea is ‘Stack Value’.

Retail of course is an upsell. Let’s say shampoo and conditioner is £30. An upserve (serving your client with more value) could be buy a £15 treatment or ritual and get your shampoo and conditioner half price.

You still get £30 in your till for your shampoo and conditioner, you just gave away the backwash treatment free which potentially is a very low cost to you. You can ask your suppliers for free treatments if you buy a set amount of shampoo and conditioner and they are often happy to help your campaigns.

In this example you could also sell shampoo and conditioner full price but give a free ritual voucher for their next visit as the upserve. This is also good because they need to return to redeem it and returns are key as we will discuss in next month’s column.

Other upserves we offer at our salon are: ● Deluxe Cut & Design ● VIP Colour Upgrade ● Treatments ● Packages

YOU CAN ASK YOUR SUPPLIERS FOR FREE TREATMENTS IF YOU BUY A SET AMOUNT OF SHAMPOO AND CONDITIONER AND THEY ARE OFTEN HAPPY TO HELP YOUR CAMPAIGNS.

All offer the client extra value for receiving extra services or products.

Use this lockdown time to plan out your upgrades ready to increase your revenue on reopening your salon; you could even market to clients during this time via your mailing list and social media to get revenue in while you’re closed.

To book a FREE breakthrough call with a Salon Jedi coach go to: https://calendly.com/carlasalonjedi/breakthrough CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW002

PROFESSIONAL HAIRDRESSER 21

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BUSINESS

Surviving lockdown 3 PRACTICAL STEPS TO STAY SANE AND KEEP YOUR BUSINESS AFLOAT I’m not going to lie to you, it’s been a struggle to find something positive to say this month about getting through a third lockdown! As business owners we often have to make hard decisions and this is probably one of the hardest times we’ll ever face – what business model can survive repeated full closures without taking a significant hit? With that in mind, this is a ‘warts and all’ guide to survival until we can open our doors again.

Firstly, are you accessing all the support that you can?

The Government are giving the following grants: ● One-off top-ups will be granted to closed businesses as

follows: £4,000 for businesses with a rateable value of £15,000 or under; £6,000 for businesses with a rateable value between £15,000 and £51,000; £9,000 for businesses with a rateable value of over £51,000. Any business which is legally required to close, and which cannot operate effectively remotely, is eligible for a grant – that is ALL salons.

You can also claim for the monthly grants on top of what we claimed for in November: ● If your business has a property with a rateable value of

£15,000 or less, you may be eligible for a cash grant of £1,334 for each 28-day qualifying restrictions period. ● If your business has a property with a rateable value over

£15,000 and less than £51,000, you may be eligible for a cash grant of £2,000 for each 28-day qualifying restrictions period. ● If your business has a property with a rateable value of

£51,000 or above, you may be eligible for a cash grant of £3,000 for each 28-day qualifying restrictions period.

These monthly grants can be claimed during each month we are closed.

However, this is the time to be assessing all areas of your business so that when we can re-open, we’re as lean as possible.

■ STAFF PERFORMANCE Start by looking at your staff performance over the last few months when you’ve been open. Is there anyone who isn’t making you

money? Why? Is it fixable with training, or are they just not the right team player for your salon? Come up with plans for your team now and make sure they’re implemented post-lockdown.

GAVIN MILLS IS OWNER OF BAD APPLE HAIR SALONS, 9 SALONS IN THE WEST MIDLANDS AND LIVERPOOL, AND AN ACADEMY IN WOLVERHAMPTON. WITH AN ACTIVE CLIENT BASE OF 38,000, AND A 70-STRONG TEAM, GAVIN IS A LEADING BUSINESS NAME IN THE HAIR INDUSTRY. THIS MONTH HE GIVES US SOME PRACTICAL TIPS FOR SURVIVING LOCKDOWN 3…

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■ ADMIN

Are your accounts up to date? Any other admin been hanging around that needs doing? Get all those little jobs done now and see if you can implement better systems moving forward, there’s some great software programmes out there so spend some time researching – if trawling the net yourself isn’t your thing then get onto some Facebook groups like Professional Hairdresser, the Fellowship for British Hairdressing or UK Hairdressers Helping Hairdressers, and ask for suggestions – that way you’ll get real recommendations as a good starting point for your research. These groups are also a good way to stay in touch with the industry and get moral support as well as advice.

■ TRAINING Don’t compromise your furlough claims but encourage staff to watch free online education – there’s so much of it about at the moment and it’s a really good time to learn. From colour to cut to business and everything in between, educators are giving away great deals in lockdown. Stay in regular contact with staff to reassure them but I think everyone knows these are precarious times and they should want to upskill and stay busy.

Maybe they could share their favourite courses or what they’ve learnt via a team WhatsApp group or similar, or use a team Facebook page to show their doll head work?

■ MARKETING This is a really crucial area to nurture during lockdown. Marketing is one of the most economical ways to get and keep clients, so ensure your newsletter is up-to-date and your socials and website are looking good.

Use your newsletter to continue to market to clients, and include encouragement about how to look after their hair, the best way to apply treatments, styles to hide regrowth etc. Talk about why colour-gone-wrong costs more to fix in the long run, include some tempting images of beautiful balayage or other salon only techniques to give them something to look forward to, show them some tutorials on in between styling. Plug your ‘recommend a friend’ or loyalty scheme and if you can still sell retail, do it!

Have a plan in place to get clients booked when we know when we can reopen and think about what you can upsell, aim for added value rather than discounting, and stay positive and aspirational with your messaging.

I’d also still plan for imagery creation, because while I wouldn’t look to budget for award shoots at the moment, I would keep things ticking over with brand imagery, even if that’s a low key shoot on one model to keep things fresh. Think about creating an image that’s multitasking, and would work to promote colour, styling and care for example.

“THIS IS A REALLY CRUCIAL AREA TO NURTURE DURING LOCKDOWN. MARKETING IS ONE OF THE MOST ECONOMICAL WAYS TO GET AND KEEP CLIENTS, SO ENSURE YOUR NEWSLETTER IS UP TO DATE AND YOUR SOCIALS AND WEBSITE ARE LOOKING GOOD.”

I know it’s hard, and there’s isn’t enough help in my opinion, but keep hanging in there, when we get to the other side there will be a recovery and salons will continue to be a growth industry.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW003

PROFESSIONAL HAIRDRESSER 23

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BUSINESS

Five ways to make technology work for you!

BUSINESS CONSULTANT PHIL JACKSON FROM BUILD YOUR SALON, LOOKS AT HOW TECHNOLOGY CAN MAKE THE DIFFERENCE TO YOUR BUSINESS

I admit it. I’m a geek. Though the circumstances have been awful, over the last year I’ve loved seeing more and more of us getting used to technology. Lockdown has accelerated the world’s adoption of remote working and making connections virtually has become the norm five (or maybe even ten) years ahead of schedule. That means opportunity for salons! I’m on a mission to prove that tech doesn’t need to be expensive or confusing: here are five ways you can embrace the tech without spending a single penny. í˘ą Many of your customers are now very comfortable with Zoom and lots of salons realised that online hair and skin consultations were great during lockdown. But why not make them a permanent feature? They’re a great way to attract new clients and can provide a great retail opportunity for your regulars. For an easy way to let your customers schedule their consultation, check out Calendly which talks nicely with Zoom and makes the whole booking process simple. í˘˛ The salons that kept in regular touch with their clients have bounced back the quickest from lockdown and email is a great tool. Don’t overdo it: two or three emails a month will give you plenty of scope to promote your products and services without being a nuisance. Share your promotions to keep your team busy and to position you as the expert in your local market. Just don’t call it your Newsletter which gets me yawning before I’ve even opened the email! Make friends with the email module of your salon software or check out MailChimp for a free alternative with plenty of bells and whistles. í˘ł Getting information ahead of customer visits is becoming more and more useful, especially as we’re trying to save time insalon to offset some of the necessary clean-down time. Many salons are also looking for customers to make COVID declarations before their appointment to help keep your team and customers safe. Technology to the rescue! If your salon software doesn’t handle online consultation forms easily, look at JotForm for an attractive and customisable solution and get the answers straight to your inbox. í˘´ Is it time for you to ditch pen and paper? I’m not just talking about your appointments system. What about your to-do list?  My favourite app for staying organised is Trello which keeps an entire team on the same (virtual) page and has a whole host of features included in the free plan. It means the key players in your business can access tasks and projects from anywhere at any time. It cuts down on wasted time and duplication of work and really helps with planning too. í˘ľ How about harnessing tech to take care of customer queries? Salons have jumped into Facebook in a big way which means your clients are sending queries on Messenger at all hours of the day and night. Facebook adds to the Messenger traffic by suggesting a few questions to customers when they visit your Facebook page too. If you’re ready for a bit of slightly more advanced tech, you can automate the answers to these questions and a lot more too. ManyChat or close competitor ChatFuel can deliver salon and pricing information and links to your promotions and online bookings.

The free versions of both have a ton of great functions to geek out with.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW004

26 PROFESSIONAL HAIRDRESSER

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Foward thinking As we have more time on our hands with the current lockdown it’s a good opportunity to take stock and ensure you have a clear idea of who you are and what you want to achieve is. Everything we’ve all been through in the last few months has been so unpredictable, causing questions and confusion for many in hairdressing. If you feel like you’ve lost your footing slightly and need to refocus your priorities, here are some of Jo’s tips for regaining a plan of action to take you and your business forward with confidence and clarity. í˘ą First of all, don’t panic. Everyone is guilty of looking at their peers and what they’re doing on social media, then panicking and thinking they should be doing more.

Putting yourself under that kind of stress clouds your creative vision and puts you in a negative mindset. Give yourself time, and don’t try to tackle everything at once.

As an industry, we’re used to running at 150mph at all times – and we simply can’t do that at the moment. Don’t think you need to stay at the pace you were working at before – take a step back, especially from social media, to give yourself the time and space to focus.

Think about your business and your achievements. What is your expertise and what is unique to you? What are you good at? Put it down on paper – put the phone away, and write a list. Writing this down will help you reflect on everything that you’ve done, and allow you to reflect on what you do that’s unique.

Once you’ve established what you’re good at, what makes you different and your own USP, create a personal statement. This can just be a sentence or two, but think of it as your strapline; something that sums up your unique values as a business or individual.

JO MARTIN IS A HAIRDRESSER AND BRAND CONSULTANT WHO HAS WORKED WITH BRANDS OF ALL SIZES WITHIN THE INDUSTRY TO HELP THEM DEVELOP AND DELIVER A CLEAR, CONSISTENT MESSAGE. FROM LAUNCHING PRODUCTS TO ESTABLISHING BRANDS IN NEW AUDIENCES, JO KNOWS WHAT IT TAKES TO NOT JUST STAND OUT, BUT TO BUILD AN EFFECTIVE STRATEGY FOR ONGOING, SUSTAINABLE SUCCESS.

í˘˛ Once you have a better idea of who you are and what makes you special, you can start thinking about a plan and defining the strategy that will help you achieve it. I like to set SMART goals; goals which are Specific, Measurable, Achievable, Realistic, and Timely. This helps you create a more concrete plan of action, and ensures you can measure how much success and progress you’re making.

Focus on your core brand values, your vision and your specialities. Use these to build up a plan, with small achievable goals that are realistic so you can over deliver, rather than not delivering anything. Having some small, achievable goals to start with will help you regain your confidence, and feel like you’re making progress. í˘ł Once you’ve defined a strategy and have some goals in place, put pen to paper with a 12 month calendar to achieve your plan and a strategy to achieve your goals.

Be realistic and be adaptable – it’s important to be clear on your focus, but flexible in how it’s delivered. This year has proved that things are uncertain, but if you’re steadfast in your values and goals, you can be flexible in how you do things.

Break your plan into the four quarters of the year so it doesn’t feel overwhelming.

Don’t tackle everything at once, and think about some quick wins that you can achieve without much planning and that will make a difference immediately. If you can deliver the first part of the plan quite quickly, it will boost your confidence and help you see what you’re achieving.

For more of Jo Martin’s advice, visit www.jomartin.co.uk or follow her at @jo.m.consultancy

í˘´ Connect and network within the industry. Don’t be afraid to do it – reach out to people, even those you don’t know, and push yourself to go out of your comfort zone a bit. Talking to others in the same boat will help you build confidence and realise that you’re not on your own. Many people feel the same and by sharing with the industry network, we can grow together. Don’t be afraid to reach out to people on social media with a friendly, professional message, or to engage in conversations during online networking events. You can even find supportive peers who will help hold you accountable to your plans and goals. Hairdressing is a friendly industry and one where people are happy to help each other.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW005

PROFESSIONAL HAIRDRESSER 27

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BUSINESS

3 tips for turning a negative into a positive AFTER A STRESSFUL AND FRUSTRATING 2020, 2021 WAS FULL OF PROMISES AND POSITIVITY. BUT ENTERING ANOTHER LOCKDOWN, WORRIES ABOUT YOUR BUSINESS AND 24-HOUR NEWS CHANNELS TALKING DEATH AND DESTRUCTION HAS SEEN MANY PEOPLE SPIRAL INTO A WORLD OF NEGATIVITY. HOWEVER, BUSINESS PARTNERS COREY TAYLOR AND NOEL HALLIGAN AT NOCO HAIR, BRISTOL, SAY THAT WHILE YOU CAN’T CONTROL THE NARRATIVE, YOU CAN CONTROL YOUR THOUGHTS AND TURNING A NEGATIVE INTO A POSITIVE IS A STATE OF MIND THAT WE CAN ALL BENEFIT FROM.

“It’s easy to see the lockdown negatively at the moment, but think about the physical things we can do and there is a whole world of opportunity. It’s all about turning it on its head – with every negative there is a positive and an opportunity,� explains Noel.

Three easy ways to turn a negative into a positive í˘ą The first lockdown was a shock as none of us were expecting it. But, the main thing we did was refit the salon. We had to accommodate for social distancing and move styling stations, so we knocked down our beauty room for extra space; this gave us more light and we actually expanded from eight to 14 stations. This gave us a huge opportunity to increase our turnover and isn’t something we would have done if it hadn’t been for lockdown. When we reopened in July we doubled our turnover and adding more stations was certainly a contributing factor. í˘˛ It’s disappointing not being with clients all the time – but use this as an opportunity to keep in touch with them. Introduce a waiting list, or open up your online booking system, so that you can be in control when you open rather than a free for all. The first few weeks will undoubtedly be busy, but keeping in touch with clients is really important. Start a good email campaign, tap into your database. Some of your clients may be shielding so call them and have a chat with them – they will really appreciate that and will be a client for life! í˘ł Don’t procrastinate – with all plans being shaken to the core, don’t be disheartened. There’s never been a better time than now to spend on your education and in this ever-changing world, we all need to learn something new. It may be disheartening not to be learning as a group, but online training is fantastic – it’s immediate and you don’t have any extra travelling or accommodation costs. There are some amazing people offering cutting, balayage and colouring courses and tutorials, look on social media and on YouTube.

Spend some time to train and utilise and leverage all the free tools that are available.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW006

28 PROFESSIONAL HAIRDRESSER

www.nocohair.com Instagram: @nocohair

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BUSINESS

Head, Heart & Hands CLAYDE BAUMANN IS THE CURRENT BHA BRITISH COLOUR TECHNICIAN OF THE YEAR AND IS ALSO THE GLOBAL COLOUR DIRECTOR AT D&J AMBROSE AND A WELLA TOP CREATIVE ARTIST. WE ASKED HIM TO SHARE HOW HE HAS BEEN FEELING AND COPING DURING THE CURRENT PANDEMIC IN THE HOPE THAT IT WILL RESONATE WITH AND INSPIRE OTHER HAIRDRESSERS OUT THERE.

What can anyone possibly say that hasn’t already been said in the situation we find ourselves in? It would be disingenuous and I would be remiss to not admit moments of despair and sorrow but I’m going to go with the one that I feel will leave you feeling motivated and inspired to push through this very difficult time that we find ourselves in.

I’m certain I’m not the only one sitting here thinking: ‘If you’d told me in November ’19 that the silly SARS lookalike that was surreptitiously creeping West was going to cripple the world economy and our industry’, I wouldn’t have believed you. Yet here we are and as I said before, when we hit first lockdown, the realisation of it left me in a state of despair, paralysed with indecision and a feeling of helplessness. It’s important to share that with you so that you know it’s perfectly normal to feel in a state of limbo, like a headless chicken.

I know from my 21 years in the industry, that hairdressers the world over are in a dire state for one important reason: We honestly LOVE what we do. It knits the very fibres of who we are together and to keep us at home doesn’t just deny us work or a full salary… it really is so much more than that.

We tick every single essential box for thriving in life while we are at work. It’s our social connection, it’s our creative outlet, it’s potentially the only exercise some of us get. It’s a job that requires a large amount of mindfulness and empathy, huge shoulders and a big heart. It’s no wonder that we find ourselves bereft of purpose. Right?

Wrong! It’s time to snap out of it.

I am sure that there are some you who feel that you’re strong and you’re thriving: that’s excellent news. Take it and play it forward. There are fellow hairdressers out there who need you. Yes, stay at home but reach out on the amazing technology we have and make difference to someone else’s life.

However if you are feeling low, I wanted to share some methods of thought and ways to enrich your day so that you feel a little stronger. As I said, we as hairdressers do a lot of our daily LIVING at work so it’s important to find a way to do some of that whilst we aren’t working so that we can stay motivated and positive, working toward the day that we can reopen doors.

I’ve broken it down into the three things I think hairdressers need to stimulate themselves during a working day. They are the 3 H’s; The Head, the Heart and the Hands.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW007

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■ THE HEAD Keeping your head in the right place is a best place to start. Starting with positive thought will get you into action. I still sometimes struggle to get into the right headspace on my own. Here are some channels I use to get back in: ● Listen to podcasts and small daily hits of motivational Insta stories from people who inspire you

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even if they aren’t hairdressers. I really enjoy listening to @davidgoggins, @howtocutit, @adamcam10, @officiallymcconaughey Meditation. I know what hairdressers are like. So many say we’re going to do it… and we never do do. There are some great guided mediations on the Headspace App for your iPhone or Android phone. The first 10 mediations are free and can be redone at any time. This really helps.

Read. Switch it up. Take some time to get away from your devices and technology and read. This doesn’t have to be serious stuff. Anything to stimulate your imagination. Poetry. Fantasy Novels.

Saucy Mills & Boon.

Commune with Nature. We as hairdressers rarely get to spend time enjoying the outdoors because of our antisocial work schedule. See this time for its positives also. Go for a walk. Take some time to get your hands dirty and plant something. There are studies and evidence that show that this is good for reducing stress.

Stay motivated by researching all the latest trends and techniques so that you’re up to date when doors open. Look at what consumers are looking at as well as your creative inspirers.

■ THE HEART The ability and permission to connect emotionally to the people we work with and provide services to, is what separates us from a lot of conventional workplaces so how do we stay on top of keeping this rare quality and prevent ourselves from becoming emotionally disconnected.

● Self love. This meaning is often misinterpreted and it’s important to know that real self love means

doing the things we don’t want to do. The old adage goes, you can’t love others until you’ve learned to love yourself so it really is the most important love. This can be anything from kicking a bad habit to having the courage to reach out whether it’s to find someone to talk to or share a problem. ● Stay in touch. With yourself, with your friends, with your work team, with the world. Set yourself up a weekly Zoom/FaceTime with a couple of friends to stop yourself from getting lonely ● Take up a creative hobby/learn a new language. We are naturally creative people. Lack of creative outlet was one of the more devastating side-effects certainly for me. I rediscovered my love of drawing and painting and picked up my Italian lessons. It doesn’t need to be as obvious as that. Try something new? You may pick up a new skill along the way. ● It’s Valentine’s month. Celebrate it even if you’re single. Buy yourself the chocolate and/or flowers write yourself a card listing the reasons you love yourself. It is so vital that you take time to appreciate who you are.

■ THE HANDS Most importantly do not forget that YOU ARE A HAIRDRESSER and you’re in the country that birthed the father of modern-day hairdressing. Keep those hands skilled! ● Watch those Instagram/Facebook stories, live shows. There are so many great tutorials available

● ● ● ●

online now from through all the major colour brands and their respective ambassadors as well a few great independent educators. Google is your friend.

Invest in a head block, challenge yourself and prastice the things you’re NOT good at.

Reach out to the people who inspire you for advice or mentoring, they have time.

Document and share your trials and practice runs with friends, employers, colleagues.

Get out and walk/jog/run. Your body is used to standing for 8-12 hours a day.

I’d suggest taking this checklist and maybe trying to take at least one activity out of each section each day and try it. They say it takes 21 days to form a habit. I challenge you to beat this pandemic in your head, your heart and your hands and emerge from this a stronger, better person and hairdresser. I wish you all a very awesome 2021. Don’t wait for it to be great. Make it great.

PROFESSIONAL HAIRDRESSER 31

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D&J AMBROSE Hair Darren Ambrose Make-up John Christopher Styling Jackie Ambrose Photography Jenny Hands

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW008

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Melissa Timperley Hair Melissa Timperley Salon Make-up Beth Anderson Styling simply_masquerade Photography Roberto Aguilar Products Unite Hair Products

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW009

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SANRIZZ Hair Leonardo Rizzo and Rudi Rizzo @Sanrizz for Alternative Hair Make-up John Christopher Colour Sharon Cox Photography Mauro Carraro

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CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW010

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THE LATEST ADVICE AND PRODUCT NEWS TO FRESHEN UP YOUR MEN’S HAIR OFFERING.

MEN-Ü ULTRA CONCENTRATES WITH REFILLS Men-ü ultra concentrates offer better performance, last up to four times longer, have a high proportion of modern, active ingredients and up to 90% less packaging. This is part of the brand’s 3R Grooming strategy which aims to ‘Reduce’ through offering concentrates, ‘Reuse’ pumps and overcaps and ‘Recycle’ much less.

To further this effort, men-ü has now launched introductory Refill Kits for all of its 100ml ultra concentrates, as well as refills for the 500ml shower gels and backwash shampoos and conditioners. Refill Kits are now available for Shave Crème, Healthy Facial Wash, Matt ‘Skin Refresh’ Gel, all Moisturisers, Shampoos and Conditioners.

To find out more about men-ü’s 3R Grooming credentials, please visit www.rdr.link/HW011

ANDIS® COMPANY SLIMLINE PRO GTX TRIMMER Andis® Company has launched the Slimline Pro GTX Trimmer, a long-awaited blend of two iconic trimmers favoured by barbers and stylists. Combining the Slimline Pro Li’s sleek, lightweight body with the wider deep-tooth ComfortEdge GTX T-blade from the T-Outliner, the new Slimline Pro GTX Trimmer brings the best-of-both tools to barbers around the world.

The Wide GTX blade’s deep-tooth pattern allows more hair to feed faster without sacrificing precision and can also be zero gapped. The wider edge also provides barbers better sight-lines to the cutting surface, making it easier to perform precision trimming. The lithium-ion battery delivers up to two hours of run time and can also be used with a cord for zero downtime. The kit includes four attachment combs (1/16”, 1/8”, 1/4”, 3/8”), charging adapter, charging stand, blade oil and cleaning brush. www.rdr.link/HW012

Jim Shaw and Jonathan Andrew discuss the trends they see coming this year.

“We’re already well into 2021 and I’ve looked at the trends I think will be most popular amongst men when we leave winter and for coming into spring/summer, when we hopefully might be able to open our doors to our clients again.

1. Short and textured – short, textured cuts have been on the rise throughout 2020 and going into 2021 this will be one of the most popular cuts amongst men. This look looks best when the sides are kept a little shorter than the top and emphasis is made on adding texture to the top of the hair.

2. Military long – this hairstyle takes its inspiration from the classic military cut but with added length on top. The key to this is keeping the sides and back shaved fairly close to the skin and the hair on top being left longer than usual to provide movement and a disconnected look.

3. High top fade – like a lot of hairstyles and fashion, trends come back around. This is the same for the high top fade, which was popular in the 80s and 90s and is making a comeback for 2021. This look is all about the clean, precise lines with a gradient on the sides. I particularly love this look on those with curly and textured hair and feel this is a very fresh and stylish look that works well to highlight client’s facial features.”

Jim Shaw, Owner of TONI&GUY, Billericay “For me I see two hair lengths emerging into 2021, this is short hair and longer hair. The reason for this stems mainly from two factors of 2020, in that some men decided to shave their hair in lockdown, and some decided to grow their hair out.

By this point we have seen an influx in the amount of people who had to do this, so guys who might not necessarily have previously wanted to grow their hair have had a great opportunity to do it now. This means as far as trends go, I expect to see more longer and textured hair coming through and also feel this may lead to guys moving to potentially adding in some colour in the summer.

The other trend I am seeing is short hair, guys who shaved they’re in lockdown, like it or have grown used to working with shorter textured hair – I definitely see crops being big for spring/summer.”

Jonathan Andrew, Fudge Professional Global Brand Ambassador

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MENS

Make it a success…

Make it look desirable...

THE GUYS AT WAHL UK SPILL THEIR LATEST IDEAS.

Offering retail products in your shop provides you with opportunity to generate additional revenue - you could be making over £15 more per customer! The WAHL range of premium grooming tools are only sold through barbershops and salons, which gives you the benefit of exclusivity and the means to build customer loyalty. A client who makes a retail purchase from you is more likely to become a returning customer.

BABYLISS PRO SKELETON TRIMMER For busy barbers, performance and power are essential. The Skeleton Trimmer has been specifically designed with detail work in mind, making the most of an exposed T-blade which is perfect for edging and outlining.

The tool also has a zero gap adjustment for clean cutting with complete precision and control.

The high-performance lithium battery provides 120 minutes of continuous cordless run time for sustained power, speed and outstanding close cut performance. The trimmer also works corded, so you’re never stuck without power.

Darren Webster, Artistic Director of Electric Hairdressing says: “The Skeleton Trimmers are weighted superbly to create that perfect balance in your hand, giving you the confidence and power to create your best skin fades, and the amazing T-bar blade is as close as you can get for detailing and edging. Also, the life duration is excellent with the lithium battery. Truly the best one yet.” www.rdr.link/HW013

The WAHL Grooming Tools range comes retail-ready so that you can create an attractive, professional display with ease. Place this in an area where the customer will spend a lot of time, to give them a chance to browse the products.

Use your influence Don’t underestimate the power of your recommendation! Encourage your clients to maintain that ‘just groomed feeling’ at home and make your recommendation personal to them. Talk to them about why it’s a product that will suit their style.

Give them a taste of the result One of the easiest ways to make a sale is to demonstrate the product on the client. Once you’ve wowed them with the result, they’ll have no choice but to get one for themselves.

Draw attention to the range To help you draw attention to the range, use posters and mirror stickers on your stations as well as the front of your store.

This is a great way to get the products noticed and lead into a conversation about them.

TIP: SELL MORE AT PEAK TIMES Make sure you capitalise on big gifting periods such as Christmas and Father’s Day. These are prime times to promote retail products. You could even consider offering a price promotion to generate additional sales.

The WAHL Grooming Tools Retail Range is available at most UK wholesalers.

PROFESSIONAL HAIRDRESSER 51

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MENS

PLANSSHOOTPUBLISH

TONY HARESIGN IS A MASTER BARBER WITH OVER 30 YEARS’ EXPERIENCE IN HAIR AND PHOTOGRAPHY. IN A NEW THREE PART SERIES FOR PROFESSIONAL HAIRDRESSER HE ASKS ‘WHY SHOULD YOU CREATE YOUR OWN HAIR COLLECTION?’

As there seems to be no Hair Shows for the foreseeable future, I feel it is really important to create collections, especially if you want to stand out, raise your profile and gain industry or client recognition. As well as fulfilling the dream of creating your own body of work.

Much like you are doing now, I flicked through the pages of our wonderful industry magazines, for years and pondered to myself, ‘Could I do that?’

Only to hear a swift rebuff, from my inner voice, saying ‘Don’t be stupid, you just work in a barbershop.

AND… they all work in London.’

And it’s this kind of internal chat that causes us to sit back and NOT take action!

To be honest, taking action is quite a scary thing, probably the biggest reason why it takes so much effort, or we put it off so much. It took me years!

So how can we kick start ourselves to take the leap of faith, to take a stand against the fear of failure and develop ourselves to our true potential.

Well there are thousands of books on this subject, but one I have found useful and often refer back to is ‘10X RULE’, by Grant Cardone. He states: ‘Massive Actions = Massive Rewards’ and I can stand as a testament to this. After embarking on my first shoot after reading his book, I did just that and ended up with an international front cover!

So how can we take ‘massive action’ if we are in a state of doubt, have a fear of failure or find actually getting started a nightmare?

Well, for me, and for many others, who I have spoken to, it is down to planning, consideration and careful execution. Think things through and then follow through.

And this is where I begin with all my projects and photoshoots.

I have used my 3 Step Method of ‘How To Plan, Shoot And Publish’ to get my work in print in multiple countries worldwide, achieving in some cases more than a 500% return on investment.

So can you do that too? Absolutely!

Everyone wants to know what happens on a shoot, and over the next three issues I will share with you my ‘tried & tested’ strategy to create, shoot and publish your very own hair collection.

The majority of the hard work is done in the planning stage, to make sure that the shoot runs smoothly and you get the results you desire.

Remember this...Fail to prepare = Prepare to fail!

PLAN Who Are You? The first piece to this whole jigsaw is YOU. This is where you have to take time, to ask yourself some searching questions and discover your personality.

You have to work out what you are all about. Maybe you already know. Even so, here are some things to consider. 씰 What is your message? 씰 How do you want the world to see you? 씰 How do you want the market to react? 씰 What do you want to be remembered for?

This can be one of the hardest things for people to get right...so take your time with this.

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TEAM/MODELS I tried to do the hair, makeup, styling and take the photos on my own collection shoots for quite a few years. But I realised that to produce anything of substance, anything ‘magazine worthy’, I needed to focus on the hair and work with other creatives, to allow them to do their job and for me to do mine.

So working with a photographer, MUA, stylist and even having an assistant, enables you to direct all of your energy into making the hair amazing.

The photographer is an immensely important part of the whole process, and I would spend time looking for someone who fits your ethos, understands your vision and generally ‘gets’ what you are about. Not all photographers are good hair photographers.

Budget is also an important factor, but this is less important if you get the shots you want, as they could be worth thousands in PR, bookings and sponsorship.

Model choice is also very important. It can make or break a shoot, so choose carefully.

Using a model agency is the best way to ensure that you have someone who can perform in front of the camera after you have put your heart and soul into your hair creation.

For your first shoot or to keep your budget down, look through the ‘New Faces’ section. They will be lower in cost. Speak to the model agency, tell them about your project and they may have someone who wants to build their portfolio, and be willing to shoot for free. Offer to cover their travel expenses and lunch. And of course, supply images to the agency.

Collaboration can play a big part in getting a collection together, without it costing you the earth.

I suggest sending a DM to creatives that you would like to work with and see if you can come to a mutual arrangement, then create something unique and fantastic.

IDEAS/MOOD BOARD Gather your ideas and inspirations together and keep them in a notebook or on your phone. Add to it when you see/hear/feel something that might fit in with your ideas.

The ‘old fashioned’ way is cutting images out of magazines and sticking them in the book or a big board, to create a ‘Mood Board’.

But now we can arrange it all digitally using apps like Pinterest, which allow you to collect ideas, images and inspiration from across the web and curate them in one place. This makes it really easy to share your ideas with other creatives, models and agencies.

This could be the key to someone really wanting to work with you, when they can ‘see’ your ideas.

See you in the next issue for part 2, where I will focus on the SHOOT. Answering ‘often asked questions’ like...What will I need? What about the location? What will it be like on set?

If you would like a copy of my latest book UOMO – Hair Collection Mastery, which gives you the BLUEPRINT of ‘How To Plan, Shoot And Publish Your Own Hair Collection’ go to www.haircollectionmastery.com/ Tony Haresign @hairbytonyharesign hairbytonyharesign.com haircollectionmastery.com

PROFESSIONAL HAIRDRESSER 53

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MANIFESTO HAIR: RINO RICCIO MAKE UP: YASMIN BROWN PHOTOGRAPHY WILLIAM FERCHICHI Named as one of the best barbershops in the world, this collection is the latest work from the cutting-edge team at Manifesto, London

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW015

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S U S TA I N A B L E

SALON LIFE THE LATEST NEWS, INSPIRATION AND ADVICE FROM THE ECO-FRIENDLY ARENA.

REFILL YOUR BOOTS AUTHENTIC BEAUTY CONCEPT OFFERS THE FIRST IN-SALON VEGAN REFILL BAR. Whilst recycling remains an important factor within sustainability, refill and reusable systems are further changing things for the better. Taking the same notion as the ‘reusable coffee cup’, why not establish a similar routine in hair salons, encouraging a circular economy?

The new AUTHENTIC BEAUTY CONCEPT Refill Bar prolongs the life of a once ‘single-use’ plastic bottle, cutting customer plastic consumption.

The idea is that first you provide a personal, professional consultation on the client’s hair routine and concerns to recommend the right AUTHENTIC BEAUTY CONCEPT product(s). As a second step, you fill a bottle made from 92% recycled plastic with the respective product(s) by using the Refill Bar. Each bottle is finally labelled with an 85% bio-based PE label, a renewable alternative to polyethylene. Once they

PUT YOUR WASTE TO WORK

RECYCLE UP TO 95% OF YOUR WASTE WITH SALON SUSTAINABILITY. Salon Sustainability is a comprehensive waste recovery programme for the hair and beauty industry designed to recycle up to 96% of

salon waste, including aluminium foils, colour tubes, hair, plastic and paper. Founded by twin brothers JC and Jacus Aucamp, the project was born out of sheer shock at the amount of waste produced by salons and a desire to do something about it.

Learning that foil takes 400 years to biodegrade, the pair made it their mission to recycle foil so it can be used again and again.

Plastic can be recycled into granules for a second life, and even hair can be made into hair mats, proven to be effective in absorbing petroleum oil from contaminated coastlines.

We asked the brothers how it works…

“Once you join Salon Sustainability, you will receive a salon registration kit containing everything you need to become a sustainable salon. This will enable you to recycle all hair, paper, colour tubes, foil and metal styling cans.

You will also feature on the Salon Sustainability store locator and receive supportive PR and marketing material. All you need to do to get started is order your chosen recycling bins and returns box. We ask

have used it all up, the bottle does not go into the bin, or even the recycling – instead, it’s brought back to the salon to be refilled and the cycle starts again.

One of the first to have the Refill Bar installed in his salon, Brand Ambassador Joseph Ferraro says: “Having the AUTHENTIC BEAUTY CONCEPT refill bar installed into the salon was a no brainer. As a salon, we are always looking at ways to make our working day more sustainable and environmentally friendly; this is why I began working with AUTHENTIC BEAUTY CONCEPT as I really appreciate their values. The refill bar is a great addition and enables us to encourage our clients to refill their bottles rather than discarding them, it also helps us to promote the key sustainable messaging of AUTHENTIC BEAUTY CONCEPT in general.”

that you ensure hair, paper, colour tubes, foil and metal are packed separately into the biodegradable bags provided. These are then packed into the returns box. Once your returns box is full, contact Salon Sustainability to arrange collection.

Additionally, in light of the current climate, the duo have been able to include a PPE recovery initiative to ensure that masks, gloves, biodegradable towels, wipes and paper towels can be responsibly disposed of and used to make renewable energy. All profits from recycling will be donated to Hair & Beauty Benevolent. In order for this programme to be recognised by clients and the general public, J C Aucamp, Director of the award-winning Guy Kremer salon, Lymington, has given the opportunity to each client to support the initiative with an additional green fee of £1 on their bill.

“Clients love supporting a good cause.””

Salon Sustainability is available to all hair and beauty salons and spas throughout the UK. To find out more please visit www.salonsustainability.club

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STUNNING SALONS TAKE A LOOK AT SOME OF THE GORGEOUS GREEN SALONS THAT HAVE ADOPTED AN ECO-FRIENDLY ETHOS.

HUNTER & WALSH BEING BY THE SEASIDE IN PENZANCE, CORNWALL, THE HUNTER & WALSH GANG KNEW THEY WANTED TO LOOK AFTER THEIR SURROUNDING ENVIRONMENT. Salon owner Vivienne Johns says: “In 2018 we made the commitment to become as environmentally friendly as possible. This meant reducing our single use plastics, disposables of all kinds and sourcing products that cause minimal harm to the planet and micro systems. We are lucky to have an excellent recycling centre in our building, we recycle everything!

We have been given Plastic Free Champion Status by Surfers Against Sewage. A major part of that award was the fact that we use KEVIN.MURPHY and COLOR.ME in our salon.

KEVIN.MURPHY products are packaged using 100% recycled ocean waste plastic.

In our build we chose to use eco-friendly non-toxic paint, we reused and upcycled everything we could to reduce waste. We upcycled an old piano that one of our clients was disposing of and we use the piano to store our products that we use on the salon floor.“

BROOKE EVANS IRONBRIDGE LOCATED IN A FORMER GARAGE, BROOKE EVANS KNEW SHE WAS TAKING ON A HUGE RENOVATION PROJECT WHEN DESIGNING HER SALON. “I chose to design my hair salon with an eco-friendly mind because it was my opportunity to give back especially as I was starting from scratch. After extensive research there is so much quality furniture and things to do a salon up with – they just need bringing to life again. It was a no brainer for me to design the salon this way and just upcycling where I could, I think it also brings a little more character!” says Brooke.

MEWIES & CO WITH SOCIAL DISTANCING SET TO STAY, MEWIES & CO IN MOUNTSORREL, LEICESTERSHIRE COMMISSIONED BESPOKE BOTANICAL SCREENS TO COMPLEMENT THEIR HUSHED SPA LIKE SURROUNDINGS. Dan Mewies, founder of Mewies & Co and Authentic Beauty Concept UK Ambassador says: “Our clients have always enjoyed the tranquility of appointments and rather than allowing the additional safety measures to hamper the look and feel of Mewies & Co, instead we’ve embraced the changes and installed screens that are both beautiful and functional, that in turn clients can enjoy and that add to our overall green aesthetic. Our clients tend to visit for a couple of hours rest and relaxation and the botanical screens will, along with the rest of the greenery in the salon, add vibrancy while reducing stress levels and helping with the mindful ethos we practice.”

PROFESSIONAL HAIRDRESSER 57

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SUSTAINABLE SALON LIFE

GREEN GOALS PART TWO – BIGGER STEPS TOWARDS SUSTAINABLE SALON OPERATIONS FROM ANNE VECK AND KEITH MELLEN’S SALON RE:RESOURCE. As part of her ongoing mission to make the hairdressing industry more sustainable and ethical, Anne Veck, and her partner Keith, have launched Salon Re:Source. The culmination of their own journey to becoming the most ethical hairdressing business they can be, the three-part guide contains essential resources and recommendations from two salon owners who have tried and tested every sustainability solution out there.

In the second part of our series, we are sharing some of Anne and Keith’s advice from their second guide – Next Steps that salons can take after completing their first part (Quick Wins). “These are the next steps to making your salon more sustainable,â€? explains Anne. “These are not difficult things to do, but may require a bit more effort and cost more – but they will save you money in the long run.â€? “A study by Southampton University Business School showed that a small four-seater salon that adopted their eco hair and beauty suggestions would save 24,150 kWh energy, 286,000 litres of water and more than ÂŁ5,300 per year,â€? says Anne. At Anne Veck Oxford, we have cut our carbon emissions and energy costs in half, saving us ÂŁ3,000 per year, each year since 2012.â€?

While there may be more cost and effort included in these changes, the results will pay dividends. “According to the L’OrĂŠal Sustainable Agenda, 66% of consumers are willing to pay more for sustainable brands,â€? reveals Anne. “The study also shows that 55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint and 52% of hair and beauty consumers look for products with natural ingredients.â€? í˘ą Investigate specialist recycling companies which may be operating in your area and working with hard-to-recycle waste such as contaminated metal, hair and colour residue. We work with Green Salon Collective; an organisation of which Anne has been named a Green Libertine. They work with salons across the country to help with the safe and sustainable disposal of hairdressing items like colour, foils and tubes.

58 PROFESSIONAL HAIRDRESSER

í˘˛ Change your broadband and telephone to carbon neutral if it is available in your area. Try Cerberus Net Zero Broadband, although you should note that this is based on offsetting, rather than using actual green energy. Install a sustainable phone charging service, such as ChargeBolt which contributes a proportion of profits to the planting of trees in a deforested part of Ghana. í˘ł To save laundry time or the cost of disposable towels, try the Scirocco Smooth ‘hair hoover’. It’s a device that removes excess water from the hair. Is it more sustainable than compostable towels? You decide.

Elsewhere in the second part of Salon Re:Source you’ll find updates for the slightly bigger changes that you can make in your salon. These updates might take a little more time and effort, but will help you become a more sustainable business.

Sections covered, with recommendations and advice for each include: ě”° Washing safely and sustainably. ě”° Lighting options to save energy. ě”° Water solutions for the backwash, bathroom and more. ě”° Options for recording and disposing of colour waste. ě”° How to recycle and reduce the use of foils. ě”° Sustainable solutions for necessary printing. ě”° Tech choices including guidance on choosing ethical devices. ě”° How to spread the sustainability message amongst clients and the team. ě”° Guidance for salon certification in the green sector. ě”° Sponsorship and charities to work with. ě”° Questions to ask your suppliers.

Salon Re:Source also contains information on accreditation for sustainable and ethical salons, and contacts for even more support in your green journey. For more information and to download the guide for absolutely free: bit.ly/SalonReSourceUK.

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SUSTAINABLE SALON LIFE THE LATEST ECO-ETHICAL PRODUCT LINE UP

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THE LATEST PRODUCT LINE UP

WHAT’S NEW Luxury haircare brand ALTERNA has introduced a powerful, revamped version of its CAVIAR Anti-Aging Clinical Densifying collection of hair and scalp solutions that target thinning hair. The range includes a Shampoo, Scalp Treatment and Styling Mousse, and a brand new Foam Conditioner that infuses weightless, nourishing moisture to delicate thinning hair for body and movement. www.rdr.link/HW025

Revlon Professional has unveiled the new and improved NUTRI COLOR FILTERS. Offering a palette of 23 intermixable colours including seven brand new shades – Coral, Turquoise, Golden Blonde, Chestnut, Coppery Pearl Brown, Shadow and Blush – the colours offer endless creative options while treating your client’s hair with intense deep conditioners to deliver smoothness, hydration and shine. www.rdr.link/HW026

OSMO has given its iconic Intensive Deep Hair Repair Mask a face lift with a new limited edition golden look and gorgeous cherry and almond scent. The mask is the ultimate hydrating hair treatment to restore moisture balance without weighing hair down. It also contains all the ingredients needed to overcome environmental stresses, whilst delivering a super dose of moisture right to the hair shaft. www.rdr.link/HW027

Instantaneously create textured dimension, lift and fullness with Leyton House Powder Power Root Boost, an amazing non-tacky powder that leaves no white residue. The more you use, the stronger the hold. It’s also fabulous for absorbing oil and even better for restyling day-old hair.

Uniquely formulated to prevent dehydration and fragility containing vitamin B5, it is also available in a refill bottle. www.rdr.link/HW028

Quick, effortless, liquid toning has never been simpler with the brand-new LIQUID.ACTIVATOR 3.5 VOL (1%) from COLOR.ME by KEVIN.MURPHY. Delivering brilliant, multi-dimensional results, the latest COLOR.ME innovation is a smart way to quickly tone, refine or enhance shine. The new LIQUID.ACTIVATOR 3.5 VOL. (1%) offers fast and easy application directly at the basin while delivering beautiful results. www.rdr.link/HW029

R+Co Bleu Magnifier Thickening Spray is designed to create full, flexible looks that hold their style all day. The nourishing proteins such as Pea vegetable protein in this lightweight spray add strength, plumping fine and weak hair from the root for a noticeable increase in volume. It also protects against heat styling damage and adds shine. www.rdr.link/HW030

STYLETEK has unveiled a brand new colour – Big Apple Red. STYLETEK foils measure 5x11'' and feature a unique dot pattern that locks in the heat transfer for better results during colour.

There are 500 extra thick sheets with pre-folded edges in a box which slide out easily for fast, no slip, no tear foiling. www.rdr.link/HW031

New to the WAVEFORMER range from Hairflair is the Ripple Flair. This new heatless tool creates a ripple effect delivering a natural undulation wave rather than a traditional ringlet curl shape.

Packs come with 40 ripples and two new sized hooks for easy application and are suitable for all hair types. www.rdr.link/HW032

Great Lengths gift packs contain a shampoo, conditioner and mask to allow clients to care for their extensions at home, while targeting their own specific hair need. Choose from Silver Shine for shiny clean blondes, Structure Repair for deep conditioning, Daily Moisture for hydration and Ultimate Colour to enhance coloured hair. www.rdr.link/HW033

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s t c a Extr

PRODUCT SPOTLIGHT

OF NATURE

Introducing the BULBS&ROOTS care portfolio, with specific solutions and tailored natural extracts for every hair need.

Bulbs&Roots from Dennis Williams has developed an extensive care range to nurture and enhance the hair’s natural beauty, combining the beneficial properties of plant extracts with the richest and creamiest of textures. Using some of nature’s finest ingredients, the products have been created around rich natural extracts including Prickly Pear, Walnut, Liquorice, Vine, Olive, Chestnut, Apple, Lavender and Tomato to enhance the appearance and manageability of every hair type.

Color Care With Walnut Extract Color Care shampoo and conditioner contains highly protective and antioxidant Walnut extract to ensure a better seal of colour, extreme vitality and shine, and to give hair softness and brightness.

Silver With Liquorice Extract For blonde or grey hair, Silver shampoo contains a violet pigment to neutralise unwanted yellow reflections. Enriched with Liquorice extract, the highly smoothing a moisturising formula gives soft and luminous hair.

Nourishing With Vine Extract Specifically formulated for dry hair, Nourishing shampoo and conditioner is enriched with Vine extract. With its elasticising and repairing properties it restores the right hydrolipidic balance to the hair giving it softness and brightness.

Curly Hair With Tomato Extract The Curly Hair range features a shampoo, conditioner and Revitalizer Jelly Fluid. Tomato extract helps with its anti-frizzing effect giving hair softness without the weight.

Revitalizing Fluid Gel revives curls, controlling and protecting them from environmental stress.

Discipline With Apple Extract Designed for straight or unruly hair, Discipline shampoo and conditioner contains Apple extract that seals the cuticles, banishes frizz and enhances shine and silkiness. The range also includes a Hair Spray Potion with detangling properties, which helps to protect hair from humidity and hot tools.

Hair Ritual Sealing Serum With Prickly Pear Extract This cuticle sealing serum can be used daily to free hair from frizz, making it softer and brighter. It’s enriched with Prickly Pear extract which has protective and nourishing properties.

To find out more about the Bulb&Roots care collection please visit the link www.rdr.link/HW034 Available exclusively from Dennis Williams. www.dennis-williams.co.uk

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Daily With Olive Extract Daily shampoo and conditioner is gentle for frequent use. This range is enriched with Olive extract which protects the hair from oxidative stress giving it vitality and shine without weighing it down.

Reparative With Chestnut Extract The Reparative shampoo, mask and booster for damaged hair contains Chestnut extract, known for its repairing and sealing properties on cuticles.

The professional use Booster is a concentrate to be used in combination with the Mask for an enhanced repair service.

Multiskill 20 Instant Hair Mask* With Prickly Pear Extract This 20 in 1 wonder does everything you could need in one bottle. It seals the cuticle, detangles hair, protects from heat, enhances colour, eliminates frizz, boosts volume and much much more. *While all other products in the Bulbs&Roots care collection are vegan, the Multiskill 20 Instant Hair Mask is not.

GIVEAWAY

We’ve got 10 of the Bulbs& Roots Multiskill 20 Instan t Hair Mask to give away. To be in with a chance of winnin g one, visit the link below and drop your details! www.rdr.link/HW035

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PRODUCT SPOTLIGHT

LIGHT AS A FEATHER INTRODUCING THE ULTRA LIGHT, ULTRA QUIET AND ULTRA POWERFUL DIVA PRO ATMOS DRY.

DIVA Pro Styling has unveiled a next generation professional hairdryer in the form of the Atmos Dry. With a revolutionary design, the shape of the dryer moves away from the traditional bulky body and offers a more ergonomically balanced cylinder that is easy to hold and manoeuvre. This styling tool not only looks the part but has a host of special features that will make your life as a salon stylist faster, easier and more adaptable.

With a powerful motor that weighs just a quarter of a typical professional AC motor, this compact diffuser dryer doesn’t compromise on strength or performance. The motor has been expertly designed for ultra-fast drying with significantly less motor noise, allowing for a stress-free salon environment and easier communications with your clients. Another clever addition is the magnetic nozzle and diffuser attachments which can be swiftly connected or removed and are easy to rotate during styling. The Atmos Dry also features Diva Pro’s Atmos Plus Conditioning System which speeds up dry time, improves feel and manageability of the hair, reduces frizz and static and increases shine.

FEATURES: • Includes 6mm and 8mm magnetic drying nozzles • Includes magnetic diffuser • 100,000 RPM motor • Less than a quarter of the weight of a typical professional AC motor dryer • 2000W motor • Digitally controlled brushless DC motor • Three heat and three speed settings • Cold shot • Heat and speed digital indicator lights • Fast drying time • Washable micro filter • Three metre length, swivel and heat proof cord • Multi voltage UK/EU plug adaptor

For more information on the DIVA Pro Styling ATMOS Dry, please visit www.rdr.link/HW036 PROFESSIONAL HAIRDRESSER 63

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PRODUCT SPOTLIGHT

HEAT OF THE MOMENT The new ghd heat protection styling range ensures protection is paramount.

Designed by professional stylists and ghd’s team of engineering experts, the collection of 10 styling products works in perfect protective partnership with ghd’s styling tools to maximise heat styling for professional and long-lasting results.

The ghd heat protection system evenly coats each strand of hair with a lightweight, invisible shield, forming a protective barrier between the heat of the styling tool and the hair. The invisible shield contains protection polymers which prevent cuticles from lifting, and conditioning agents which retain moisture and enhance hair gloss, improving the smoothness of the hair surface overall for healthier looking hair.

IN THE RANGE BODY GOALS Total Volume Foam Add volume and fullness to fine flat hair

STRAIGHT ON Straight & Smooth Spray Smooth, control and de-frizz hair for cutting edge straight style until the next day.

PERFECT ENDING Final Fix Hairspray Fix every hair into place. Also available in a 75ml handbag size.

DRAMATIC ENDING Smooth & Finish Serum Banish flyaways for a perfect finish.

PICK ME UP Root Lift Spray 2.5x more volume when paired with the ghd rise hot brush.

SHINY EVER AFTER Final Shine Spray For dazzling high impact shine and a sleek finish.

POWER COUPLES BODYGUARD Heat Protect Spray The best-selling ghd heat protect spray provides and invisible barrier against every day heat. Power couple: ghd platinum+ styler.

REHAB Advanced Split End Therapy Seals split ends for up to 10 washes.

Power couple: ghd helios hairdryer and ghd platinum+ styler.

CURLY EVER AFTER Curl Hold Spray Long lasting curls for up to 24-hour curl hold and reduced frizz and static.

Power couple: ghd curve wand or tong.

“I style with heat every day and the ghd heat protect styling products allow me to push the boundaries of creativity with my ghd tools. Providing added protection and longevity, the heat protection styling products set the foundation to every hair look. The syngergy between the products and the styling tools provides the most optimum styling results.”

Dafydd Thomas, ghd global head of education.

Find out more at www.rdr.link/HW037

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SKILLZONE

EXTEND YOUR KNOWLEDGE Virtual hair extension education is here.

Helpful Hub Great Lengths Virtual Training allows students to have full access to a virtual hub which includes technical application videos for pre-bonded and GL Tapes application, colour matching as well as manuals and written materials as revision materials. Each delegate will receive their own personal log-in which will be bespoke to them, allowing them to see how far they have progressed with the course to keep on track and view their educator’s diary to book in sessions.

Over the past year, as an industry, we have all adapted quickly to the changing times and embraced the use of new technology to continue with business safely. Great Lengths has done just that with the launch of its brand new online platform for hair extension training: Great Lengths Virtual Education.

Transforming the traditional two-day certification course into bite size modules, allows greater flexibility for students to work in their own safe space. Each aspiring hair extension student will work one on one with a dedicated Great Lengths educator throughout their training, working through each module together for an even more

comprehensive education experience, with scheduled time to discuss theory elements and receive practical demonstrations, tutorials and hands-on experience via video call. Training no longer needs to be days booked out of the salon, students can manage their own diaries and time and work at their own pace.

To complete the certification course, each Great Lengths student will receive: A Theory Pack – which includes a manual covering everything from consultation, application, cutting and blending, pricing and business start-up information.

A Practical Pack – which includes a head block, training hair, application accessories, salon and training equipment.

Business Kickstart Pack – with the latest POS items to help promote Great Lengths Courses starting from: £306.00 + VAT

“It’s a huge step into the future and we can’t wait to get started with our waiting list of students. We have been working on the platform over the summer months and are thrilled to announce the launch of Great Lengths Virtual Education. We have all had to adapt quickly to the changing norm, and this way we can continue to carry out our training courses for pre-bonded and GL Tapes to many delegates in a safe and cautious manner, whilst keeping the integrity of the courses and keeping our quality and standards high”.

Louise Jenkins, Creative and Education Manager for Great Lengths UK & Ireland CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HW038

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SOCIAL SCENE

Goldwell introduces ‘Go Goldwell’ a new dually-messaged Masterbrand campaign developed to create destination salons.

‘GO GOLDWELL’ is a new Masterbrand Campaign focused on leveraging social media to communicate the brand’s unique attributes and superior points of difference to both stylists and consumers. The new campaign will feature dual-purposed messaging designed to ensure that both stylists and consumers know that a salon experience with Goldwell is synonymous with perfect hair.

Get Set Go High Five Go Goldwell will spotlight the brand’s innovation, superior product performance and breakthrough in-salon services and be pushed out to feature in salons and across social media, bringing the Goldwell Promise to life via five distinct categories that include:

The campaign features a series of messages under the banner of ‘One of 100 Reasons’. Each message highlights a different stylist or consumer desire, such as “When Blonde is blonde enough” or “Happiness comes in Waves”.

The campaign then uses the call-to-action ‘GO GOLDWELL’ to show them how to get what they are looking for.

The idea behind the campaign is to provide stylists with an increased level of confidence that by using Goldwell on their clients, they are sure to deliver superior results. For the client, it will drive awareness and demand for Goldwell, so that they sit in the chair knowing their final look will be its absolute best.

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Superior Product Performance: Innovative formulations that deliver the best hair results from in-salon services to at-home care and styling essentials.

Best-in-Class Stylists: Educated professionals that work with each client to develop customised services specifically tailored to reveal their most individual style.

Revolutionary Services: Treatments and services that leverage formulas infused with cutting-edge technology, delivering great results that far exceed every client’s expectation.

Breakthrough Technology: Constant innovation that pushes the limits of existing industry offerings for next-level results.

Trend Focused Looks: Looks that reflect the most up-to-date fashion trends across colour, cut, styling and texture.

The Go Goldwell Masterbrand Campaign has been launched on Goldwell’s social media channels and in salons with assets that can be repurposed by individual salons.

“We are confident that Goldwell salons and stylists offer consumers the very best in-salon services and that they, like the Goldwell brand, stands for quality, innovation and artistry. We created this campaign to really drive awareness with consumers that the hair colour and style of their dreams can be found at a Goldwell salon. And for stylists, that Goldwell has the tools, education and inspiration to help them take their artistry and service to the next level.”

John Moroney, VP of Creative and Communication.

Find out more at www.rdr.link/HW039

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LAST WORD

Don’t lose sight

THE ED:IT

Errol Douglas MBE needs no introduction! Pro Hair are delighted to have this ‘man about town’ (although now applying all Covid restrictions), on our team for 2021. He brings us just what we need: A little ‘eye on the prize’, a smattering of ‘ones to watch’ and some very meaningful motivational tools that we can adopt to make this year happen for each and every one of us. Follow him on Instagram: @erroldouglashair

I write this on the eve of National Lockdown, the salon was already closed pre-Christmas so we just haven’t re-opened it. Any negativity has to be shaken off at its root – start each day by saying: “I am blessed, I am amazing, I am wonderful, I am special, I am unique, I am gifted and I am loved,” adding a new assertive quote every day. For me I’m going to spend this lockdown charting my positive outlook – and letting go of things not worth worrying about. It’s interesting but if you do this simple exercise you will begin to take more note of the things you are grateful for and lose sight of the things you lack.

Tools to treat yourself to As ambassador for @dysonhair, I’m obviously biased but if there are a couple of tools to treat yourself to it’s got to be the Dyson Supersonic hairdryer and the Dyson Corrale. The hairdryer now features re-engineered styling attachments to style different types of hair – so light, no effort needed – whilst the Dyson Corrale is a fantastic hair straightener with flexing copper plates that use half the heat and thus cause half the damage without compromise. Delighted to say the Dyson Corrale deservedly won Best Straightener in the VOGUE BEAUTY AWARDS.

A Team

Giving back

My hat goes off to friend and colleague Adee Phelan @adee_phelan_5 who got me involved with collecting gift boxes for the heroes that are the NHS. Adee reached out to his contacts in the industry so who clubbed together to provide the hard working people of the NHS wonderful gift boxes loaded with hair products, tools and more. Look out for the shoot we did with @rankinarchive. Big thanks to @dysonhair @livingproofuk @bumble_uk @philsmith12, revlonprofessional, @umbertogiannini @tangleteezer.

My most gratifying and humbling experience last year was being part of Stewart Robert’s @haircuts4homelessuk team cutting hair for @whitechapelmission guests. The resilience of human nature is remarkable, these people have nothing, live out in the cold all day, spend most of their time hungry and mental illness is rife. Spending time to talk and listen to these guests literally kicked everything into touch.

The Whitechapel Mission has been helping Londoners to help the homeless since 1876, meeting the specific needs of every man and woman who walk through their doors. If you would like to donate to WHITECHAPEL MISSION go to their mygivinghub.com.

Archive I love going through my archive and lockdown has afforded me the time to do so. They take me back to where I was, what I was feeling and totally transport me to the day I created them along with the wonderful team of creatives that made it happen: the photographer; the makeup artist; the fashion stylist they all evoke such glorious memories.

And for now...

If you’re reading this I hope that the universe opens incredible doors for your life this

year. Greatness is upon us, we must believe it though. I most definitely do.

See you next month...

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