Professional Hairdresser October 2024 Alan by Hamerville Media Group

REGULARS

7FIRST WORD

8HEADLINES

1040 NOT OUT!

Anniversary special

12HOW TO FAIL

BUSINESS

59 62

PORTFOLIO

24THE LESSONS I’VE LEARNT

With Tracey Ann Smith

26THE LONG & THE SHORT OF IT!

With Inanch Emir

27GUIDING THE COLOUR-SHY

Phil Smith interviews Nicky Clarke

14SALON SECRETS SOS

Everyday working problems

18STYLE MEMO

22SUSTAINABLE MEMO

23BUSINESS MEMO

62BOOKED..!

Luke Benson’s diary

64VISIT

Fergal Doyle Hair

665 MINUTES WITH…

Seung Ki Baek

With Bianka

28THE LIFESTYLE BOSS

With Sheona Will

29HELP ME HAYLEY!

With Hayley Jepson

SPECIAL

20PINK MEMO

Honouring Breast Cancer

Awareness Month

30A CUT REACTION!

The latest cutting trends and techniques

39 REVLON PROFESSIONAL

VISIONARIES 2024

44 RAINBOW ROOM

INTERNATIONAL ART TEAM

48 STEPHANIE & ASHLEY GAMBLE

FREELANCE FORUM

52 Ruth Lundstrom

53 Sheila Abrahams MBE

54 Lacey Hunter-Felton

55VOICE OF THE MONTH…

Williams & Hirst

PRODUCTS

56SHOP THE DROP! Latest products

58COLOUR CLOSE-UP

Quif

59COLOUR CLOSE-UP

Wella Professionals

60COLOUR CLOSE-UP

Revlon Professional

TOP OF THE CHOPS

This time of year is synonymous with clients heading to the salon for a seasonal shake-up and a new cut for autumn/winter. Check out our Cutting Special on page 30 where we pay homage to the art of cutting –talking statement-making cuts, trending techniques and, on the business side, how to maximise your salon services. Whether you’re bringing on the bobs, bangs or buzzcuts, customising your haircuts for each client will ensure they reach their change of season hair goals and keep you a cut above the rest.

And talking of hairdressers who have established themselves at the very top of their professional game, this year marks a milestone for some of the most recognised faces in the industry as they celebrate over 40 years in the business. On page 10 you can meet this elite group who have all again proved they are a cut above the rest.

By the time you read this, we will have celebrated the lucky and deserved winners of the inaugural Pro Hair Awards at the London Reign Showclub. Look out in the next issue for full coverage of what promises to be a night to remember!

Enjoy the issue!

@PROHAIRMAG Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK

Editorial Director

Nicola Shannon nshannon@hamerville.co.uk

Assistant Editor

Tabitha Shannon tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Designer

Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell

Commercial Manager

Laura Jowsey ljowsey@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

HAIR: JACOB SCULLY, SCULLYSCULLY KAO SALON UKI/GOLDWELL GLOBAL CREATIVE AWARDS 2024 PHOTOGRAPHY:RICHARD MILES a cutabove the rest

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©2024 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

HEADLINES

A CLEAN CONVERSATION

As part of its commitment to haircare that’s both kind to the hair and the environment, Schwarzkopf Professional has released a brand-new podcast dedicated to understanding Clean Beauty. In a bid to help clear up the confusion between ‘clean’ and ‘vegan’, ‘natural’ or ‘green’, the new podcast will feature one of Schwarzkopf’s brand ambassadors, Gary Taylor, and hair and beauty journalist, Keeks Reid. During the podcast, Keeks and Gary get to the bottom of what the term ‘Clean Beauty’ really means, for both

TOO GLAM TO GIVE A DAMN

With an aim of shattering stereotypes and empowering women in sports, Additional Lengths has announced a collaboration with Middlesbrough F.C Women. The two groups have joined forces to showcase that women can break moulds and take pride in their appearance as professional sportspeople without compromising respect. The partnership hopes to inspire a new generation of young athletes who may struggle to ﬁnd relatable role models in sports.

NEW SURVEY REVEALS CRITICAL GAP IN EARNINGS

TRIPLE CELEBRATION FOR TRICHOCARE

A testament to TrichoCare’s commitment to high standards, the results of a recent External Quality Assurance visit carried out by Awarding Organisation, iTEC, has deemed its education to be ‘Very Low Risk’. The rigorous assessment reaffirms the brand’s robust, quality-assured and impartial education. Secondly, with more than 500 nominations, the VTCT /iTEC Student of the Year award was presented to TrichoCare Education student, Hayley Channon. And, lastly, TrichoCare Education’s 100th student has recently qualiﬁed as a trichologist. With a long history spanning over two decades, Claire Gould (seen here) is the brand’s centennial student.

Boss Your Salon has released the results of its first annual pricing research survey. The findings, gathered from over 1,200 hair and beauty professionals across the UK, reveal a significant disparity between the income earned and the amount needed to cover overhead costs and maintain a standard of living.

The survey uncovered a stark reality: the average hourly rate earned by hair professionals is £13.25, but when this is compared to actual client income, this figure drops to just £10.19 per hour, significantly below the national living wage. What’s more, to cover the cost of living and overhead expenses, professionals, need to earn £3,042 per month. These findings highlight a pressing issue within the industry, where many hair professionals are not earning enough to meet their basic needs.

NEW CREATIVE COLLECTIVE FOR HARE & BONE

HARE & BONE is excited to unveil a transformative shift with the introduction of its Creative Collective. This new structure is designed to offer greater ﬂexibility and inclusivity for those wishing to be part of the HARE & BONE team. Under the leadership of Creative Director, Sam Burnett, the brand is evolving from its traditional art team setup to embrace a new collective model, reﬂecting its commitment to fostering creativity, intuition and connection. The new Artistic Director of HARE & BONE, Amelia Evans, will oversee the development of training programmes and the creation of colour concepts for the brand’s collections.

HAIR & CARE MAKE HISTORY AT COPENHAGEN FASHION WEEK

Hair & Care recently made Fashion Week history, partnering with Sinéad O’Dwyer for a second time to bring the element of accessibility to blind and low-vision guests at Copenhagen Fashion Week. With Anna Cofone leading the hair for the show, Hair & Care were delighted to include Lucy Edwards, a blind broadcaster, disability activist and content creator, who graced the runway with her guide dog, Miss Molly. Lucy’s runway debut made history as the ﬁrst blind model to ever walk at Copenhagen Fashion Week and the ﬁrst to walk for a London designer.

GLOBAL CREATIVE AWARDS 2024 WINNERS ANNOUNCED

Held at The Standard in King’s Cross with stunning wraparound views of the London skyline, the national winners of this year’s prestigious Kao Salon Division UKI Global Creative Awards were recently unveiled to a VIP audience.

Hosted by Kao Salon Division UK & Ireland General Manager, Julie Winchester, and Sales Director, Mitch Lucas, the GCA 2024 finalists, salon owners, trade media and esteemed judges were welcomed for an intimate gathering, celebratory lunch and private drinks

KAO SALON DIVISION UKI

GLOBAL CREATIVE AWARDS 2024 NATIONAL WINNERS:

New Talent Colorist of the Year Winners: GOLD: Sophie Fedoriw, Safy B’s SILVER: Niamh Fleming, Black Amber BRONZE: Ebony Deighton, Gerard hairdressing

Creative Colorist of the Year Winners: GOLD: Emma Jones, New Wave Hair

SILVER: Gemma Miles, Hair By Phillip BRONZE: Luke Golson, GOLSON

Creative Haircutter of the Year Winner: GOLD: Jacob Scully, ScullyScully

ALBERTE NORGAARD

not out!

2024 marks a milestone year, with many of hairdressing’s most-recognised faces celebrating 40-plus years in business. To honour the occasion, we wanted to find out the secrets behind this longevity, as well as the main shifts that have taken place in the industry over the last four decades…

ROBERT

How has your brand evolved over the years?

RS: Really, I think our values have always been the same, but things inevitably change from society moving on. Our core is our people and our clients; that’s who we are.

DL: I agree – I wouldn’t say the brand has changed. I think we’ve stuck with our core values, but we’ve evolved along with what’s happening in the world.

What has been your biggest challenge –aside from Covid?

RS: The cost-of-living crisis has been terrible, and we’ve struggled immensely. Because we’re so people orientated, our biggest cost is people and everything that affects that is huge. Also, when we used to buy products, they would be negligible in cost. Now, they’ve gone up horrendously and are a significant expense for the business. Young people reading this might not understand, but going back 40 years, the cost of product was just so low.

BRUNO MARC GIAMATTEI Co-Owner Of Marc Antoni Hair Salons

SMITH and DAVID LAMBERT Haringtons Hairdressing

How do you think our industry has changed over the years?

DL: It’s becoming harder and harder. I think this is partly due to the massive increase in mobile hairdressing, with so many people out there doing clients at home. That’s been really difficult for us.

What would you say are the greatest secrets to running a successful hair business?

RS: I think it’s about genuine respect and care for the teams and our clients. They’ve made this whole journey with us; we haven’t done it on our own.

Where do you see Haringtons in the future?

RS: I think it will go on, but it will be stronger. For us, it’s about succession and people coming through – we’ve got a lot of talent in the salons and in head office. The business was never built to have one person’s name over the door; it’s about the team.

What are the biggest changes you’ve seen since you started out?

There’s been a lot of changes since we first opened the Henley Salon 40 years ago; we’ve seen the good days, the bad days, the recessions and Covid – and we survived them all. As a business, you have to learn to change and evolve. I love the way the industry has evolved from perms to precision haircuts to creating iconic trends all over the world.

What has been your most memorable moment or greatest success?

There have been so many! Expanding from one salon to five; winning awards; growing our team to include Dan Spiller (who has been with us for over 20 years); and even opening Marc Antoni franchise salons in China.

From everything you’ve learnt over the course of your career, what are your greatest secrets to running a successful business?

Never stop learning – every day is a school day. If you don’t know the answer, find people who do. Be humble and be kind; share your knowledge with others and be generous with your time.

Where do you see Marc Antoni in ten years? Have you built a ‘forever’ business?

The future for Marc Antoni is bright; we have a great team and established salons, so the next ten years are looking very positive. We’ve gone from a single barbershop that my father owned to five salons around the world – it’s taken time and been an incredible journey, but we are in it for the long haul!

MARK LEESON

Creative Director of Mark Leeson

How would you describe Mark Leeson as a brand?

All salons try to offer the best they can, but I think our main point of difference is that 90% of our team are homegrown. We’ve got a great retention because we truly care about our staff. The joy of teaching them ‘our way’ is that every member of our team produces such outstanding work.

What have been the hardest decisions you’ve had to make?

We opened a second salon in neighbouring Chesterfield with one of our long-standing employees. It was a natural progression for us, and we had nine fantastic years there, but sometimes you have to

evaluate, adjust and realign. Due to the joint extremities of Covid, unrealistic landlords and rising costs, we made the decision to close. Initially, you feel like you’ve failed, but then you realise that it’s the right business decision and separate any emotional attachments.

How has the industry changed over the years?

I think perhaps it’s all become far more competitive because there are more opportunities out there. The power of the PR message has also changed – it’s all about the message you send to your followers on social media. On a positive note, I’m delighted that a career in hairdressing is being

seen in a far more professional light these days.

What is your greatest secret to running a successful hair business?

It’s all about the foundations you lay. I still do clients on a weekly basis; I love working in the salon and I am known for working just as hard as my fellow team members. You need to be constantly feeding yourself and your team with inspiration, as well as keeping your finger on the pulse of fashion. Lastly, I’ve got to attribute the majority of my success to my partner in life and business – Richard. Hand on heart, I wouldn’t be celebrating 40 years in the industry without him.

PETER MCDERMOTT Director at Janet Maitland Hair Excellence

How would you describe Janet Maitland Hair Excellence?

We always strive to achieve exceptional standards with very little staff turnover — clients become very comfortable with continuity. Our values have not changed since the first salon opened in 1979: we believe in honesty, excellence, professionalism and integrity.

What have you done successfully to achieve your salon’s longevity? Our longevity is due largely to our training philosophy. We believe it is essential to keep training staff and moving young people on so they can see a clear career path.

SALLY

MONTAGUE Owner of Sally Montague Hair Group

What’s the secret to the staying power of Sally Montague as a brand? We believe in continual education and reinvention, this has helped us to keep moving forward. From adding beauty services and Barre classes to phototherapy for a healthy scalp, we are always looking for ways to improve the salon experience.

What are the biggest changes you’ve seen since you started out 40 years ago? Wow, there have been so many changes that have had an impact. The biggest would probably be how client expectations have grown; the rise of social media has meant that clients are much more informed and expect results in a much quicker timeframe.

How do you think the industry as a whole has changed over the years?

The industry-wide struggle to recruit high-quality staff –particularly apprentices –has been a significant hurdle. However, our brand’s adaptability and forward-thinking approach has allowed us to weather these storms and continue to provide an excellent service.

What is a challenge you have had to overcome?

In January 2021, we experienced devasting heartbreak when our founder, my wife, Janet, sadly passed away. I seriously considered selling and walking away, but at times like this, you realise that having staff you can trust is vital. The trust I had in the managers meant I never felt alone. We made decisions as best we could.

What have been the hardest decisions you’ve had to make? There are too many to pick! Sometimes, you come across a business decision that has no easy answer, but I always think about the long-term solution and try to go with my gut feeling. I don’t have any partners, investors or franchisees, so I need to be at peace with the tough decisions!

What does the future look like for Sally Montague?

At our 40th celebration, I said that this wasn’t a retirement party! We plan on opening more salons over the next 5-10 years – the aim is to reach ten locations whilst still growing the stylist team across the group. For me, the salon of the future will always focus on great hairdressing; it’s as simple as that.

PHIL SMITH TALKS ONE-ON-ONE TO SUCCESSFUL HAIRDRESSERS ABOUT THE PIVOTAL MOMENTS IN BUSINESS THAT HAVE MADE THEM STRONGER. FROM CAREER SETBACKS TO CRISES OF CONFIDENCE, PHIL FINDS OUT THE THINGS THAT HAVE GONE ‘WRONG’ AND THE LESSONS THESE SETBACKS HAVE TAUGHT HIS GUESTS ABOUT HOW TO DO THINGS RIGHT.

TO FAIL HOW

THIS ISSUE, PHIL HOOKED UP WITH ARGUABLY THE BEST-KNOWN NAME IN HAIRDRESSING HISTORY – NICKY CLARKE. RESPONSIBLE FOR CREATING THE CULT OF THE CELEBRITY HAIRDRESSER IN THE 90S, NICKY SHOT TO FAME THROUGH TENDING TO THE A-LIST, ROYALTY, ROCK STARS AND FEATURING ON THE FRONT PAGES HIMSELF. AS WELL AS RUNNING HIS RENOWNED MAYFAIR SALON, HE ALSO LAUNCHED PRODUCT RANGES, STYLED HAIR FOR ALL THE TOP GLOSSIES AND BECAME A TV REGULAR. PHIL SITS DOWN TO FIND OUT ALL OF NICKY’S ‘PINCH ME’ MOMENTS, AND HOW THESE GREW FROM HIS GREATEST SETBACKS.

HI NICKY, IT’S GREAT TO SIT DOWN WITH YOU TODAY. NOW, WHAT HAS BEEN YOUR BIGGEST CAREER CHALLENGE OR FAILURE?

That’s a tricky question to answer, as I’m actually very fortunate to have had an extremely successful career; I’ve had too many ‘pinch me’ moments to recall! I’ve been in this business a long time now, I started in 1974, and I was very, very lucky to become John Frieda’s ‘unofficial’ assistant. In those days, you could just go into the studio and do a test, and that could be on the front cover of Vogue or Harper’s I was working with some of the greatest photographers around, and because of being on shoots and working in the salon, my technical repertoire was something else. I can do clockwise and anti-clockwise pin curls and wrap hair (because there were no straighteners!) till the cows come home. However, I can’t deny that each decade has had its challenges for a variety of different reasons. Possibly the hardest time for me was 1990, which I like to call my best and my worst year. My relationship with John, who had been a close friend and mentor, broke down after 16 years and we got embroiled in a four-and-a-half-year legal battle. It was just this mad set of events. Not working

together was unbelievably difficult for me. I’d only ever known Leonard or John; that was my life. In the second half of the year though, my luck really began to change. When I left, I had the papers speculating over what I was going to do. At first, I didn’t even have anywhere to go to, but suddenly I was on the front pages as being the most expensive stylist in the country. It set the tone of the ‘celebrity hairdresser’ phenomenon, which helped with going to the bank when I eventually opened my own salon in Mayfair. With a certain amount of good fortune and hard work, the stars aligned. Most of all, I did things my way, which was the best feeling.

YOU REALLY LAUNCHED THAT ERA OF THE ‘CELEBRITY HAIRDRESSER’, AND YOU WERE SOMEONE THAT WE ALL IN THE INDUSTRY LOOKED UP TO. It honestly got ridiculous. In those pre-digital days, we actually had to stop the bookings at 12 weeks because the sheets of paper with all the written appointments were getting too much to handle! It got to a point where you had to ring on a Monday morning, and if you hadn’t got through by 10 to nine, you had to try the following week.

SO, YOU THOUGHT YOUR BIGGEST CHALLENGE AT THE TIME WAS LEAVING JOHN, BUT I GUESS THAT ACTUALLY BECAME YOUR GREATEST SUCCESS?

I always saw myself as a really, really good number two. I remember my ex-wife Lesley saying, ‘Well, I’ll be the number one and you just do your thing, it’ll be fine,’ and to a certain extent, that was the case. I wasn’t pushing myself out there, which was strange for me.

People saw this very upfront person that became almost like a caricature – you know, the long hair, rock and roll, leather trousers and all that sort of stuff… but it wasn’t like I planned it to be like that. I would have happily carried on with John. But yes, I agree, if that hadn’t have happened, then the rest wouldn’t have followed, so I can’t complain about that side of it.

HOW HARD WAS IT GOING FROM ONE SHOP TO OPENING SEVERAL NICKY CLARKE SALONS?

That’s probably one of my biggest regrets. I always wanted to build something that was in between Nicky Clarke and TONI&GUY – basically taking

WHAT DOES SUCCESS LOOK LIKE TO YOU?

Of course, there’s success in terms of being recognised – either by your peers or by the general public – or there’s success you can measure by your wealth. I’m not driven by money, but I’m driven by the ease it gives you in life. Or, if you look at people like Sam McKnight and Guido Palau, I’d assume their success would be the body of work they’ve done, with more Vogue covers than anybody. The OBE thing, I suppose, has to be up there too. My dad basically had the military equivalent of the OBE, which we didn’t know until I got mine, so it’s tinged with a bit of sadness that he wasn’t there to see me get mine.

WHO IS A SUCCESSFUL PERSON YOU ADMIRE AND WHAT LESSONS HAVE THEY TAUGHT YOU?

what we had in London and growing it at an upmarket level as a diffusion brand. We did this to a great salon we owned in Manchester. The idea was to do a couple and then roll it out, but you need the right people around you to do that – and sadly, I didn’t.

I AGREE COMPLETELY. I LOOK BACK ON THAT TIME AND THE EGO HAIRDRESSER IN ME HAD 28 SHOPS, 600 STAFF AND £18 MILLION A YEAR TURNOVER. IT MIGHT HAVE BEEN GREAT TO SAY, BUT THE REALITY WAS THAT ONLY TWO SHOPS WERE MAKING A FORTUNE, SOME WERE BREAKING EVEN AND SOME WERE EVEN LOSING A FORTUNE. AND AT THE END OF EACH YEAR, THE SHARE OUT FOR ME WASN’T VERY GOOD – I SHOULD HAVE STAYED WITH TWO SHOPS. Yes, I think also when you’re selling products too. When someone is buying your products, the amount of salons you have isn’t really relevant –no one cares if you have one salon or 100.

IF YOU COULD START YOUR CAREER ALL OVER AGAIN, WHAT WOULD YOU DO DIFFERENTLY?

The one thing I would absolutely do differently would be to have the courage of my convictions, especially in terms of introducing a consistency into the way people work. I look back, and really it’s only Vidal that has ever managed to do that and

successfully make his statement. I would have been much, much stricter in the beginning, training people in my specific method so that even in the first instance, they would not be going on the floor until they learnt to work in my house style.

HAVE YOU EVER SUFFERED WITH IMPOSTER SYNDROME?

Generally, I have always had conviction in what I do, but there was definitely a feeling when I got my OBE of wondering why I was getting such a high honour from the Queen. I guess I just felt I was doing what I’d always done. The only time I stopped beating myself up was during Covid, when I realised how much we helped people as an industry. And whether you were a gym instructor, a stylist, a hairdresser or whatever, you started to feel that you’re a part of the jigsaw of making people feel better in life.

WHAT HAS BEEN YOUR MOST SUCCESSFUL MOMENT RECENTLY?

Around seven years ago, I wanted to change direction in terms of our electrical range. We’d just come out of a licensing deal, and I wanted to create more high-end professional products. We started with infrared, and we have moved on with the Airstyle Pro which features brushless technology that wraps the hair. We’ve launched this to a solely professional audience in the USA and it's gone nuts! I would love to see this level of success with it in the UK trade too, so that’s the next part of the plan. Of course I would say this, but it really is the best dryer out there at the moment! It might not be in six months’ time, but right now it is.

Creatively, in hairdressing, it would be people like Eugene, Sam, Guido and a lot of the American session stylists. In terms of business, I’d have to put TONI&GUY up there – you know, getting to a point of being a multi-million or billion dollar company from such humble beginnings in Streatham in the 60s. I also got to know Vidal a little bit in the last three or four years of his life too. We would meet for dinner a lot, and I got to learn that he was just this lovely man who completely changed hairdressing. Him and Leonard were very, very special, and they’re almost at the two opposite ends of the spectrum creatively. If you look at their dynasties, you’ve got the ex-Vidal lot of Trevor Sorbie, for instance, and the ex-Leonard, which was the likes of Daniel Galvin, John Frieda and myself –there’s a very distinct lineage because they were very convinced about their way of doing things.

DO YOU HAVE ANY DAILY HABITS OR A PARTICULAR MINDSET THAT YOU THINK MAKES YOU SUCCESSFUL?

Yes, I’m a creature of habit and repetition, mainly about work. I get up in the morning and I work, it’s as simple as that. I’m a South London boy, I’ve never been out of work – ever! It’s one of those things that I just do.

WHAT ARE THREE PIECES OF ADVICE YOU WOULD GIVE TO ANYONE AT THE START OF THEIR CAREER?

1. The harder you try, the luckier you get.

2. Believe in yourself and have the courage of your convictions.

3. Just say yes. Grab the experiences and immerse yourself in what life has to offer.

NICKY, THANK YOU. IT HAS BEEN A PLEASURE AND AN HONOUR TO TALK TO YOU.

SALON SECRETS SOS

We ask a selection of stylists, managers and salon owners to answer some of the most common questions that salons around the country are facing today…

“My costs are all going up and I need to raise my prices, but I don’t want to upset anyone or lose my clients. How can I introduce a price increase without upsetting anyone?”

CLIVE COLLINS, HOB SALONS

Price increases need to happen every year or, in some cases, twice a year (once on all cutting and blow-drying services, and once on all colour services). Alternatively, consider an overall price increase across the board. Sadly, the costs of everything has increased hugely –stock, salaries, utilities, minimum wage, living wage... the list is endless! The best way to communicate a price increase is to email every single client and to have signs on the desk. That way, there are no hidden surprises.

Be transparent and make sure you tell clients what the prices are increasing to. We usually put our prices up by between 5-10% depending on the service. Unfortunately, the reality is that most salon businesses will not survive without a price increase. We suggest stylists and technicians work smarter not harder, this means making sure that every client has their hair cut, coloured and conditioned – this is known as the three Cs and it’s very beneficial to our business.

“The

best way to communicate a price increase is to email every single client and to have signs on the desk. That way, there are no hidden surprises.”

“We increase our prices every year, biannually, in line with our costs. April is scheduled for our cut pricing and September for colour pricing. Splitting it this way spreads the cost of an overall increase, making it less scary for clients.”

JAYE MAC, LINTON & MAC FOR L’ORéal professionnel

Prices are not only a reflection of expertise, but (more importantly!) of the cost it takes to run a salon business. Either the money has to come from somewhere or cuts have to be made to cover costs, plus profit is required too. This has to be consistently monitored or you’re likely to find yourself in a tricky position of either breaking even or incurring a loss. So, to be viable, prices must rise in tandem with costs in order to be

At Linton & Mac, we try to be as transparent with our clients as possible. We increase our prices every year, biannually, in line with our costs. April is scheduled for our cut pricing and September for colour pricing. Splitting it this way spreads the cost of an overall increase, making it less scary for clients.

With every price increase, we ensure that our client database is informed at least six weeks in advance via email, social media and by notices in the salon. We also honour prices that the service was booked at, meaning the new prices only come into effect with new appointments. This keeps faith with clients and allows a pace to evolve. If you don’t want to raise prices, you need to thoroughly vet your monthly costs and check where you can save. Get creative with marketing to add on treatments to get your average bill up, as well as encouraging retail product purchase with initiatives like loyalty cards or points. Also, consider giving clients the option to book with lower-priced stylists for colour or cuts, this allows them to spread out the overall cost.

cameron dermody, nichares hairdressing for evo

Raising your prices is so important. You could be doing everything else in your business right, but you’re still risking everything if you pricing isn’t correct. The number one rule when increasing salon prices is to set a date and ensure it happens. Often, salons get negative feedback from price increases due to how they’ve been delivered. It’s important to focus on the language you’re using towards clients and not projecting your own money beliefs (and awkwardness) onto them.

Many salons can find this experience overwhelming and end up not increasing their prices as a result. This is dangerous because every year they’re not increased, they become further and further away from where they need to be. If you don’t want to increase your prices, you have two real options –reduce your outgoings heavily or take a pay cut.

Many salons are worried about increasing their prices, but a large percentage of their clientele aren’t paying their current prices. A lot of these clients don’t even know they’re on a discount! I personally believe everyone should be paying the same price for the same service –this will keep your salon business efficient and fair. It might be worth adding up how many discounts your salon gives away a year – I bet it’s more than you think! Last year, my salon increased its prices by 10% and we only lost just under 2% of clients. We were financially better off with the ability to take on new clients too, a win-win!

“Often, salons get negative feedback from price increases due to how they’ve been delivered. It’s important to focus on the language you’re using towards clients and not projecting your own money beliefs (and awkwardness) onto them.”

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IGORA understands that you need a colour you can trust to never let you down. That’s why stunning performance and 100% reliability characterise its professional hair colour ranges –even under challenging conditions.

What’s more, all IGORA products use the same numbering system and are perfectly intermixable, so it’s easy to work with Dual Application Techniques for a true colour match across the different IGORA ranges.

There are so many reasons why I love to work with the IGORA colour portfolio, but mainly it’s because there is such a vast number of shades available. This includes shades for all types of colour work – whether you are looking to create a natural tone for a client in the salon or a fashion-inspired tone for a photographic shoot. All shades also provide incredible, reliable, even coverage and are super long lasting. I love the finish they provide to the hair too – the results are always vibrant with an incredible shine.

IGORA makes things easier in the salon because you can use the colour for all types of colour services –whether you’re looking to do an all-over colour, grey blend, foilyage or highlighting.

Suzie McGill, Rainbow Room International

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THE COLOURIST’S CHOICE FOR PERMANENT COLOUR

The heritage colour brand, IGORA ROYAL, is the reference brand for true colour performance. IGORA ROYAL brings you uncompromising coverage and unbeatable retention.

IGORA ROYAL HIGHLIFTS THE COOLEST BLONDE RESULTS

With ultimate lift and neutralisation, IGORA ROYAL HIGHLIFTSis formulated for cool blondes and those who want to be.

IGORA ROYAL FASHION LIGHTS RADIANT SHADES FOR HIGHLIGHTING TECHNIQUES

Lifting and toning in one easy step, IGORA ROYAL FASHION LIGHTSachieve intense contrast, even on dark or coloured bases.

IGORA ROYAL SILVER WHITES PERFECT FOR OPTIMISING WHITE HAIR

Choose IGORA ROYAL SILVER WHITEStonal refiners to neutralise and beautify white hair and salt and pepper hair.

IGORA COLOR10

FAST, CONVENIENT COLOUR IN ONLY 10 MINUTES

IGORA COLOR10 is ideal for root and touch-up services, as well as global application for short to medium length hair. It achieves the same result as a standard permanent colouration –in just ten minutes!

IGORA VARIO BLOND THE LIFTING PORTFOLIO FOR ENDLESS COLOUR SERVICES

The holistic IGORA VARIO BLOND lightening range with integrated Fibre Bond Technology offers up to eight levels of lift with minimised breakage for endless blonde transformations.

Schwarzkopf Professional Colour Masters

Ready to take your skills to the next level?

Experience the gold standard of colour education with the Schwarzkopf Professional Colour Masters: a 12-day immersive experience, created to provide a truly comprehensive approach to all things colour.

IGORA ROYAL ABSOLUTES FOR CONFIDENT MATURE CLIENTS

Specially formulated for mature hair, IGORA ROYAL ABSOLUTESoffers a wide range of (fashion) shades with 100% white hair coverage.

IGORA VIBRANCE

DEMI-PERMANENT HAIR

COLOUR & SO MUCH MORE! With its infinite colour palette, many service opportunities, flexible applications and always-evolving techniques, IGORA VIBRANCE is the go-to brand for hairdressers who never stop exploring, evolving and creating.

IGORA ZERO AMM ZERO AMMONIA FOR LONG-LASTING COLOUR RESULTS

IGORA’s permanent hair colour creme that’s free from ammonia and ammonia odour, offering a pleasant colour experience and natural-looking colour results.

and techniques into commercial looks and services that will help further both your colour business and creative outlook.

You’ll also cover social media content creation throughout the year, helping you share those incredible colour transformations with your clients and attract new business.

This is the ultimate in colour education; it will allow you to stand out from the competition as a true colour master.

Starting with the theory of shade selection and working through to the most visionary applications of colour, you’ll receive practical coaching and hands-on experience every step of the way, across all aspects of colour education. Schwarzkopf Professional’s leading experts will be on hand throughout the course to share their insight, and to help you translate trends

NEW DATES FOR 2025 TO BE ANNOUNCED SOON ON THE WEBSITE: https://askacademy.skpevents.co.uk

ALL PRODUCT AND EDUCATION INFORMATION CAN BE FOUND ON THE SCHWARZKOPF PROFESSIONAL WEBSITE: HTTPS://WWW.SCHWARZKOPF-PROFESSIONAL.COM/COM/EN/COLOUR/IGORA.HTML TO KEEP UP WITH IGORA, FOLLOW @SCHWARZKOPFPROUK AND @SCHWARZKOPF_EDUCATION_UK_IRE ON SOCIAL MEDIA

IGORA ZERO AMM is a simple solution to one of the most frequently asked colour questions we get from our clients: “Is my hair colour ammonia-free?” It’s packed full of nourishing ingredients like grape seed and apricot kernel oil, which feed the hair while giving true-to-tone, natural-looking results. For salons taking on Igora Zero Amm, the added bonus is that there’s no need for a separate developer as the Igora Royal oil developers are already ammonia-free!

Siobhan Haug, Schwarzkopf Pro UK Ambassador and Salon Owner

LOOKING TO ENTER THE WORLD OF SESSION STYLING?

Transitioning from the salon to editorial styling isn’t always an easy path, so awardwinning stylist and salon owner, Danilo Giangreco, is now sharing his expertise with his new course, Salon to Editorial, with Alan Howard.

MODERN MUSE

Held in London, Stockport and Leeds, the one-day course will teach stylists the fundamentals of session styling, equipping them with the key techniques they need to work backstage at fashion weeks or on editorial shoots. Throughout the day, Danilo will guide attendees through three looks to elevate their everyday styling skills and transform their finish to be catwalk or camera ready.

Course Dates:

WIG London: 18th November 2024

Alan Howard Stockport: 11th March 2025

Alan Howard Leeds: 1st April 2025

Price: £195 + VAT

Book online or with your local store or Business Development Manager: www.rdr.link/HBB002

The Modern Muse capsule collection by BONA redefines festive looks. No glitter, no clichés, but modern chic and urban glamour This collection truly highlights the versatility of hairstyling. The model’s basic haircut serves as the base for four further effortlessly reliable styles. Each of these variations is modern, wearable and client friendly. The motto: simple, but with maximum effort.

Split Ends with Andrew Barton and Olga Thompson

Embracing the power of storytelling with conversation, laughter and tears from the safety of the salon chair, celebrity hairdresser Andrew Barton has joined forces with comedienne Olga Thompson (aka the Big Fat Greek Mother), for their cutting-edge podcast, Split Ends.

With their shared hairdressing heritage and shared story of being survivors of bullying and ambassadors for Kidscape, Andrew and Olga were united by their own hair stories and quickly became firm friends. Through Split Ends, the pair have created a platform that combines humour and mental health awareness with hairdressing.

Each episode of the podcast focuses on a different celebrity, with the interview unravelling their lives through the prism of hair – think bad hair days, killer cuts and surprisingly sentimental conversations on the guest’s ‘hairitage’… all whilst giving them a brand-new do in the salon!

“Behind my chair, I hear it all!” Andrew explains. “I often know more about my clients than their actual therapist, or even their best friend; menopause, work strife, divorce, stress, depression... everything! It's great to see clients leaving feeling heard."

Whilst Barnsley- born Andrew admits he’s by no means the next Graham Norton, he hopes to not only chop off his guests’ split ends, but bring out their ‘split life’ stories too!

Olga Thompson is grateful for her childhood memories of her mother’s salon, El Greco. It was a joyful environment that helped ‘bring her back to life’ following a breakdown. In the podcast, she will introduce some of the larger-than-life characters she met growing up in the salon, adding some hilarious cameos to the celebrity conversations.

“As a little girl, I observed men and women from all walks of life come in and bare their precious souls to my mother in that hairdressing chair,” Olga says. “I saw her love, counsel, feed and, of course, style the hair of so many wonderful clients. It was a

real mix of care and clutter, a space full of clients popping in for a new do and making themselves at home amidst all the perms, George Michael posters and parrots!”

Watch split ends right here: www.rdr.link/HBB003

Hair: Bona Joerg

Make-Up: Uwe

Schiechel

Photography: Mario Naeg ler

Products: JOICO

PINK IS THE NEW BLACK!

Designed to absorb oil and break down excess product build-up, the My Hair My Canvas Meltaway No-Rinse Micellar Cleanser from Alterna leaves the hair feeling shower clean, smooth, soft and shiny. Allowing clients to extend time between at-home washes (without any water usage), the product also improves the hair’s manageability and protects against pollutants. www.rdr.link/HBB004

In honour of October being Breast Cancer Awareness Month, we spoke to hairdressers across the country to find out their favourite perfectly pink hair looks as well as all the latest pink products on the shelves right now…

Feeling Rosey?

THE POWER OF PINK

For 21 years, the pink collection has been at the heart of ghd Increasing awareness around self-checking for breast cancer, the brand has raised over $24M for breast cancer charities worldwide through its annual pink limited editions. For 2024, the limited-edition pink collection consists of ghd’s award-winning products in this year’s trending fondant pink. This includes: ghd platinum+ styler, ghd max styler, ghd gold styler, ghd helios professional hairdryer and ghd glide hot brush. With every pink product purchased, £10 is donated to Breast Cancer Now in the UK. www.rdr.link/HBB005

Give your clients’ colour a boost between salon visits with Paul Mitchell’s Color Depositing Treatment collection. Infused with Pomegranate Extract and Borage Oil to protect and nourish every strand, the treatments have been handcrafted using the highest level of natural ingredients and cruelty-free, vegan formulas.

www.rdr.link/HBB006

FUCHSIA FANTASIES

Developed with antioxidants and vibrancyboosting technology, the Colorful Anti-Fade Shampoo and Conditioner from JOICO delivers strength, repair and anti-fade protection to each strand of hair. Rich in essential Omega 9 fatty acids and Pomegranate Fruit Extract, the formula helps to seal in moisture and restore luminous shine to hair, as well as protecting the longevity of hair colour with fade-fighting antioxidants. www.rdr.link/HBB007

La Vie En Rose

Formulated with Uberliss Bond Regenerator technology, moisturising Coconut Oil and Aloe, the Uberliss Bond Sustainer in Pink Rose allows clients to experiment with colour in the salon and at home through depositing a pigmented colour that lasts up to eight washes. www.rdr.link/HBB009

Thinking Pink

Introducing the brand-new D4 Pink Crush Logo Print Brush from Denman. Featuring nine rows of polished pins for snag-free styling and a curved pin pad for extra tension, the brush has been designed for shaping, styling and curl defining on any hair length. www.rdr.link/HBB008

PINK HAIR, DON’T CARE!

A BLUSHING BEAUTY

Ultra-gentle for minimising hair breakage and maximising shine, the Manta Healthy Hair Brush is suitable for all hair types –from fine strands and thick coils to men’s hair and extension wearers. www.rdr.link/HBB010

Curl Color is a curlenhancing, temporary colour gel from As I Am. Crafted for kinks, coils and curls, this medium-hold, lightweight gel is infused with Jamaican Black Castor Oil and Ceramides. With no bleach or lightener needed, the hair returns to its original colour after just one wash, whilst still leaving curls defined, strong and hydrated. www.rdr.link/HBB011

MY SALON SUSTAINABILITY SECRETS BRIAN LEO MCCALLUM

Hey there! Leo here, Owner of ROAR Hair & Beauty and passionate advocate for green beauty practices. When I first decided to make my salon more eco-friendly, I’ll admit I was a bit overwhelmed. But, let me tell you, it’s been one of the best decisions I’ve made – both for the planet and for my business! Whether you’re just starting out or looking to up your green game, I’ve got some practical tips that’ll help you make a real difference without breaking the bank:

Small changes, BIG impact:

• Employ a colour management software for optimised colour usage.

• Bulk buy recyclable towels annually to reduce deliveries and your carbon footprint.

• Implement eco-friendly showerheads.

• Provide digital price lists and gift cards.

• Recycle EVERYTHING, including hair waste and aluminium foils.

Choose sustainable partners wisely:

• Look for brands that offer refillable options.

• Avoid any brands that use animal testing.

• Prioritise sustainable sourcing and natural formulas.

Remember, sustainability boosts profitability by:

• Attracting eco-conscious clients.

• Enhancing your brand reputation.

• Increasing customer loyalty.

• Leading to long-term cost savings through energy-efficient equipment.

Rapture Ramps Up Recycling

Rapture Hair Extensions has partnered with Recycle My Salon, the not-for-profit initiative led by the HBSA (Hairdressing & Beauty Suppliers Association).

Understanding that around 99% of hair cuttings are currently sent to landfill, Recycle My Salon specialises in the collection and repurposing of hair waste from

Through this partnership, Rapture Hair Extensions will provide its salons with dedicated hair waste collection bins, allowing stylists to easily collect and deposit the hair clippings. Recycle My Salon will then collect the hair waste on a regular basis, transporting it to a unique In-Vessel Composting system where it is repurposed into a valuable, eco-friendly fertiliser.

DO YOU SUFFER FROM CLIMATE ANXIETY?

Multi award-winning hairdresser and sustainability campaigner, Anne Veck, is raising awareness around climate anxiety and the emotional reaction we have in response to environmental change.

Discussing the rise of Ultra-Fast Fashion, Anne wants people to understand how mass consumption is contributing to an increase in feelings of stress, guilt and despair.

‘During lockdown, online brands like Shein experienced explosive growth in popularity’ says Anne. ‘Personally, I feel like a victim of this phenomenon too. If I buy myself a new garment, of course it makes me happy! But then I feel guilty and cross at myself because I gave in. This leads to frustration at my inability to resist consumerism temptation.’

Anne explains that these emotional responses are normal and that the best way to tackle them is with a ‘feeling plan’:

Name your feeling. e.g. ‘I’m angry/worried/ashamed.’ These are legitimate emotional responses which show you are a well-functioning person who understands the scale of the challenges.

Accept this feeling. Tell yourself that it’s OK to feel whatever emotion arises. You don’t need to feel bad about feeling bad.

Express this feeling safely. You may find that these feelings are much more common in your circle than you previously realised.

Care for yourself. What do you need in the moment? You might need to cry, take a walk, watch a

silly video or crawl under the covers.

‘Once you’ve tackled your emotions, it’s time to take action,’ says Anne. ‘As soon as you start to do something, the crisis feels less like an apocalypse and more like something we can still solve.’ These actions can include:

• Reducing single-use plastic.

• Saving water by taking shorter showers.

• Buying clothes in charity shops.

• Closing your Amazon account.

• Cycling everywhere.

For hairdressers feeling overwhelmed by feelings of climate anxiety, Salon RE:Source is a free, downloadable toolkit created by Anne and partner Keith Mellen to educate hairdressers on how to make their businesses more sustainable. Download it here: www.rdr.link/HBB012

HEARD ABOUT THE HYPE? EMMA SELDON

With over 70% of our industry adopting the freelance method of working, it is my goal to help raise the profile of these independent hairdressers and get them noticed by the brands they love. Enter: Hype Membership.

Hype Membership was created for independent hairstylists to take control of their own public profile via a small monthly subscription. With many of these freelancers not having the necessary knowledge to respond to industry journalists, this membership takes the stylist through everything they might need to successfully pitch and respond to industry opportunities – from trade magazine call-outs and hairdressing events and awards, to a handy industry calendar of dates and a plethora of useful links.

Having launched earlier this year to founding members, Hype Membership will reopen to new members again in the new year. Sign up for the waiting list to jump the queue when we open the doors next time!

Inclusivity Soars for ‘Not Another Salon’

While the hair and beauty industry is slowly moving to being more inclusive, why are we not talking about the biggest exclusion barrier there is? Price.

Over the last decade, Not Another Salon has consistently pioneered unique offerings –including silent haircuts, mirror-free experiences and even becoming the world’s first gender-neutral salon in 2017. However, the salon’s Founder, Sophia Hilton, is not stopping there…

‘These days, inclusivity seems to focus so strongly on sexuality, gender and race. Whilst that is hugely important, in order to be truly inclusive we have to consider ALL aspects of inclusivity, and that includes economic access.’ Sophia explains.

How It Works:

Each month, Not Another Salon will allocate a set number of selected appointments and services to be offered at a reduced price. To ensure the process is fair, availability will be on a first-come, first-served basis. All clients have to do is provide an income statement and make less than £25,000 per year.

‘It was tough to create these appointments because, after all, we charge premium prices for a reason,’ says Sophia. ‘Our team is amongst the most highly trained in the country, our rent is high as we’re in a premium location and the products we use are some of the best that money can buy. Despite this, we’ve created a menu of appointments and services that we were able to reduce, whilst still making it viable to our business.’

Find out more here: www.rdr.link/HBB014

THE DATA DORK: HOW SALON OWNERS CAN UTILISE AI

Adam Thomas is Pro Hair’s resident Data Dork and the Founder of the game-changing salon review platform and insights generator, salonspy. Having recently launched his first AI tool for customers, Adam shares his top AI tips for hairdressers looking to get involved:

Embrace it, it’s not going away. AI is here to help; learn how to trust the process and lean into the ways it can support your salon.

AI is designed to assist, not replace. Whilst we’re certainly not going to hand a pair of scissors to a robot, I do recommend exploring some of the opportunities that it can offer your business. These include:

• Trend Analysis: We scan reviews through salonspy to extract recurring comments or trends. These kinds of insights are gold dust for enhancing the customer experience and adapting your education and training.

• Efficiency Boost: AI can relieve you of mundane tasks. Salon owners are using AI for writing job adverts, employment contracts, salon policies, blog content and review replies.

Caution with AI usage.

Google can easily detect AI-generated content and prefers genuine, expert input. With this in

mind, our biggest warning would be to avoid overusing AI for website content or blogs.

Review responding with AI.

AI is great for several elements of the review process – from driving more reviews to collecting these through the management process. For example, salon owners often find replying to reviews too time-consuming and repetitive, so salonspy taught AI to handle this task for them.

The future of AI for salons and hairdressers. I believe AI will continue to positively impact our industry, and I even predict that colour brands will start to use it to forecast trends. By embracing AI, we can streamline operations and enhance client satisfaction. Let’s leverage these tools to stay ahead in the industry.

THE LESSONS I’veLEARNT...

ABOUT BUILDING MY BRAND PROFILE

Tracey Ann Smith is the Global Ambassador for ASP Expert Haircare. For more than three decades, she’s been gradually building a brand to make her one of the most recognised women in British hairdressing today. We wanted to find out exactly how Tracey has achieved this and what lessons she has learnt along the way…

Building a brand in the hairdressing industry takes commitment, continuity and creativity. Behind the industry’s biggest manufacturers are a team of marketeers, PRs and brand managers who work their magic on creating the names that we’re all so familiar with. However, when it comes to individual artists, how do you turn your name into a brand that’s widely recognised and identified?

PR is SO important…

You cannot build a brand without solid foundations; you have to be ready for PR. My business was well established when I first worked with a PR agency, so I was ready to build my profile with a clear vision in mind. However, it’s important to realise that you can’t do this too soon in your career. PR has been a crucial element in my career because working with people who understand what it takes to build a profile is simply invaluable.

Decide on your path and stick to it…

Part of the process of embarking on a PR journey is figuring out your brand story and understanding what it is you want to be known for. The old saying ‘you can’t be all things to all people’ is definitely true – figure out what you want to be and stick to that path. If you want to be the next session stylist, then your path will look very different to someone who isn’t trying to become a recognised name amongst celebrities. Or maybe you want to be known for your business acumen or as an entrepreneur – whatever your goal is, stick to the path and don’t get distracted along the way.

Join organisations and network… Depending on the path you want to take, make sure you are part of the organisations that will help you build your profile. I was introduced to the Fellowship for British Hairdressing many years ago, and I remember thinking ‘I want to become one of those hairdressers who everyone knows’. I will never forget the first time I went to the Fellowship Luncheon and got to sit down in a room with my idols; it really had a major impact on my career.

Choose the industry events to attend and network at. Whilst this will often mean stepping outside of your comfort zone, it’s so important to do this and be seen by others. Make sure you know who the movers and shakers are, but remember to always remain genuine and authentic. Lastly, there’s a fine line between networking and socialising – and standing at the bar all night isn’t what you’re there for!

Finally, be consistent and never give up…

Throughout my career, I have had children, lived abroad, owned businesses and had many challenges and obstacles along the way. I’ve always been present in British hairdressing, despite what distractions might be going on behind the scenes. If you want to become your own brand, continuity and consistency are so important. For me, my brand has grown organically over time, but I have always worked towards the same goal of becoming an award-winning, recognised and respected hairdresser, and I have NEVER given up!

“Building a brand in the hairdressing industry takes commitment, continuity and creativity.”

UNVEILING THE SECRETS OF BACKSTAGE

Learn from Award-Winning stylist Philipp Haug with Schwarzkopf Professional

Ever dreamt of working the electrifying energy of London Fashion Week? Now’s your chance to gain the skills and knowledge needed to thrive backstage with a masterclass led by award-winning hairstylist Philipp Haug, in partnership with Schwarzkopf Professional.

SHARPEN YOUR SKILLS WITH A LONDON HAIRDRESSING LEGEND

Philipp Haug, a recognised talent throughout the industry, boasts the coveted title of ‘London Hairdresser of the Year’ at the British Hairdressing Awards. With over two decades of experience, his passion for hairstyling is evident in his successful salon, Haug London Haus, and his dedication to global hairdressing education.

EXPERIENCE PHILIPP’S BACKSTAGE EXPERTISE

A regular at London Fashion Week, Philipp has recently graced the prestigious runways of Edeline Lee and Frolov, showcasing his signature style: effortless, beautiful, and wearable hair. He also leads the hairstyling team for the BAFTA TV Awards, collaborating with Schwarzkopf stylists across the UK to create stunning looks for television’s biggest stars.

MASTER THE BACKSTAGE ESSENTIALS

This exclusive one-day course, offered by Schwarzkopf Professional in partnership with Philipp Haug, will equip you with the fundamental skills needed to excel backstage at fashion shows and events. Gain hands-on experience with techniques like tonging, braiding, finger waving, wig wrapping and the art of crafting the perfect ponytail.

JOIN THE BACKSTAGE COMMUNITY

This is your opportunity to learn from a master, network with fellow hairstylists and gain valuable insights into the world of London Fashion Week. Don’t miss out on this chance to elevate your skills and take your career to the next level.

Aaron and Vishali both attended the backstage course and went on to be part of Philipp’s team for LFW, working on the Frolov show in February 2024:

“Doing the backstage course with Schwarzkopf Professional and Philipp Haug has definitely opened my eyes –it made working at London Fashion Week so much less daunting! During the course, I learnt so many of the fundamental skills that are needed for working backstage at events such as Fashion Week. I would definitely recommend it!” Aaron Brown, Mokha Ladies Hairdressing, Glasgow

“I’ve spent the day alongside Philipp Haug and Schwarzkopf Professional on the backstage course and it was amazing! I learnt so much during the two days and there were some really amazing looks created. I particularly enjoyed exploring natural

THE LONGand theSHORT OF IT!

HOW TO PHOTOGRAPH EXTENSIONS FOR SOCIAL MEDIA

Extensionist to the stars and Co-owner of an award-winning central London salon, Inanch Emir is proof that sharing your extensions work on social media is a great way to build your industry profile, attract new clients and keep a record of your fabulous results. This month, Inanch offers her advice on snapping the best possible images of your work.

HONE YOUR SKILLS

Before you even think about sharing images of your clients or models, make sure you have achieved your very best work. No amount of trickery will hide poor colour matches, obvious seams or generally poor application skills. To ensure the images you share reflect positively on you and your work, you must be working at the top of your game.

GET THE LIGHT RIGHT

MAKE SURE ALL HAIR IS VISIBLE

While your client may go on to wear their hair up or in a variety of different styles, hair should always be worn down for the purpose of an image. This will ensure every inch is visible from root to tip. Remember, you want to showcase how natural the hair looks in its entire length, both in terms of colour match and seamless application.

Lighting is everything when it comes to creating an effective image of your extensions work. Natural light is always best for showcasing extensions, so either find a spot in your salon which is dowsed in natural light or take the image outside. However, be sure to avoid direct sunlight as this can distort colour results. Also, avoid using a flash as this can often bleach out your excellent colour match. Most importantly, do not use a filter! People have wised up to this now, so the obvious use of filters will work against you and potentially undermine your reputation as a great extensionist.

AVOID BUSY BACKGROUNDS

While it’s tempting to create a visual masterpiece, remember to make the hair the focus. The best way to do this is by avoiding busy backgrounds that may distract from your hair colour or application expertise.

SHOW HAIR FROM ALL ANGLES

Remember, the point of these images is to show how amazing your extensions work is, so make sure you show off the hair from every angle – front, back and sides! This will allow potential clients to see just how fabulous the results will be.

UNDER THE HOOD

To encourage clients to understand what different applications look like, I recommend showing off the variety of your skills and placement. You should also strive to continuously educate them about good placement and the importance of caring for the hair.

GUIDINGthe COLOUR-SHY

HOW TO INTRODUCE CLIENTS TO COLOUR

Introducing colour to hesitant clients can be a delicate but rewarding process. In this exclusive Q&A, Bianka of George’s Hairdressing shares her expert insights on how to gently guide colour-shy clients into the world of hair colour. From addressing the fear of commitment to embracing the first signs of grey, Bianka’s thoughtful approach ensures that every client feels supported and empowered in their hair journey…

Q HOW DO YOU INTRODUCE COLOUR TO COLOUR-SHY CLIENTS?

I will always start with a detailed consultation to understand their concerns and preferences regarding colour, also touching on their past experiences. Then, I will often suggest starting with subtle changes, such as highlights or lowlights, rather than a complete colour transformation. This allows them to ease into the idea of colour.

Q WHAT’S THE MOST COMMON REASON YOU HEAR FROM CLIENTS ABOUT WHY THEY DON’T WANT A COLOUR SERVICE AND HOW DO YOU COUNTER IT?

“Overall, the goal is to provide a supportiveinformativeand conversation that empowers clients to embrace their hair whateverjourney, that may look like for them.”

One of the most frequent reasons clients hesitate to pursue a colour service is the fear of commitment, particularly concerning maintenance and potential damage to their hair. Many clients worry about how often they will need touch-ups and whether the colour will look good on them over time. This is why offering a semi-permanent colour service such as Schwarzkopf Professional’s Chroma ID can be a great option – it’s particularly ideal as it lasts up to 15 washes. This gives clients a great taste of using colour without having to make a permanent change.

Q WHAT’S THE CONVERSATION YOU HAVE WITH CLIENTS THAT ARE NOTICING THEIR FIRST WHITE OR GREY HAIRS?

When clients notice their first white or grey hairs, the conversation often revolves around a mix of curiosity, concern and even acceptance. Many may express

worry about looking older or feeling less vibrant, but it’s crucial to reassure them that grey hair is a common experience and can even be embraced as a sign of maturity. However, it’s also important to acknowledge that this change can evoke different feelings in different people. Some may feel empowered, while others may struggle with the transition, so offering support and understanding is key. Another way to have this conversation is to also show public figures or influencers who have embraced their natural grey hair. Overall, the goal is to provide a supportive and informative conversation that empowers clients to embrace their hair journey, whatever that may look like for them.

Q DO YOU TALK TO CLIENTS ABOUT USING COLOURS THAT HELP ENHANCE OR BLEND THEIR WHITE OR GREY HAIR?

After the pandemic, we’ve observed a growing trend among our salon clients who are increasingly opting to embrace their natural white and grey hair. To cater to this shift, we now provide personalised consultations to offer tailored advice on how individuals can gracefully incorporate their natural colour into their hair –whist also exploring options for subtle colour too. For this sort of colour service, we will often recommend using IGORA Absolutes from Schwarzkopf Professional, which is brilliant for those clients looking to enhance or blend their greys or whites.

THE LIFESTYLE BOSS

DEMOGRAPHICS AND DRIVE

It’s always been business first for Sheona Will. From starting her career at 15 as a Saturday girl to running a group of three thriving salons, Sheona’s astute commercial head has seen her grow a thriving business. In her exclusive series for Pro Hair, Sheona shares her insights into how to run your salon like a boss. This issue, she discusses whether you should adjust your salon training and education systems…

If you’re like me, you’ve probably noticed the changing dynamics in the salon industry over the years. When I began my career back in 1984, the journey to becoming a hairdresser looked very different than it does today. These days, there’s more structure, support and encouragement for young stylists to reach their milestones; the ‘carrot over stick’ approach is far more prevalent than what I experienced. However, while our training programmes have vastly improved, something else seems to be shifting and I’m curious if you’ve noticed it too: the drive Back in the day, standing out for your work ethic and determination was a must; if you wanted to succeed in the industry, you needed to hustle and prove yourself. Today, however, I’ve observed a shift – team members seem to stick out more if they are driven towards completing their training programme, while in my era they stood out if they were not! It made me wonder, has something changed in terms of motivation? If so, what can we, as salon owners, do about it?

TAKING IT TO THE TEAM

salon, the lower the wage! But today, the motivation seems to be more about the experience and relationships they can build with their clients. And you know what? That’s not necessarily a bad thing.

EMBRACING THE CHANGE

This brings me to the million-dollar question: should we, as salon owners, adapt our training programmes to better suit the motivations of today’s young stylists? And if so, how?

I’m starting to think that maybe, just maybe, we can embrace this shift in priorities. After all, if our stylists are more focused on providing an exceptional guest experience, that’s something we can leverage to our advantage. It’s not that today’s stylists aren’t driven – they just seem to be driven by different things.

“These days, there’s more structure, support and encouragement for young stylists to reach their milestones; the ‘carrot over stick’ approach is far more prevalent than what I experienced.”

Curiosity got the better of me, so I decided to go straight to the source: my team. I sat down with my assistants, graduate stylists and apprentices to ask them two simple questions: ‘Why did you choose to be a hairdresser?’ and ‘What makes you want to complete your training?’ Their responses were honest and heartwarming – and some quite funny. Most of them talked about their love for hair and how much they enjoy making people look and feel amazing.

Interestingly, though, when I asked about their motivation to complete training, it wasn’t about money. Instead, they talked about wanting to have their own guests, building relationships and being responsible for the final results. For me, this was eye-opening.

Comparing their answers to my own experience, I realised there was a clear shift. When I was young, money was a bigger driver. Back then, there was a real hunger to graduate, become a stylist and start earning better pay. Of course, this was likely influenced by the fact that the National Minimum Wage (NMW) wasn’t introduced until 1999. Pre-NMW, apprenticeships could drag on for years, and the pay was often inconsistent – typically, the better the

One idea I’m playing around with is turning our training days into ‘academy salon’ days, where models become true guests and every aspect of the guest experience is measured just as it would be for our professional team. My mind starts to race at the thought of the ‘bill’ being split into the charge for that model service and an optional service charge – not for the financial benefit, but to recognise how that graduate stylist has made the guest feel, similar to the ‘honesty box’ concept.

QUICK

WINS FOR SALON OWNERS

There are plenty of quick wins here, both in our training programmes and in the day-to-day salon operations. By adjusting our approach to better suit the motivations of today’s stylists, we might see an improvement in the completion rates of training programmes, a boost in team retention and, ultimately, a stronger, more passionate team that grows with us.

So, while we may feel that the hunger and drive we once knew has shifted, it’s essential to see this as an opportunity for growth. If our younger stylists are passionate about guest relationships and delivering a top-notch experience, we should be leaning into that and building on it. After all, happy clients are the foundation of a successful salon – and if this change means better experiences for them, then I say: bring it on!

HELP ME HAYLEY!

Combining her successful careers as a hairdresser and a psychotherapist, Hayley Jepson is a coach on a mission. Her coaching business, The Resilient Hairdresser has helped thousands of salon owners, stylists and freelance hairdressers navigate the fast-paced and ever-changing working environment. Here, Hayley is on hand to answer your questions.

Dear Hayley,

My family is seriously starting to stress me out, and I’m really not sure what to do.

I’ve been qualified for two years now, and I’m finally starting to get really busy at work. I’m employed five days a week in a salon, but I still live at home with my mum and my family are constantly dropping round to ask for haircuts on my days off and at night too. I just don’t know how to say no!

I used to enjoy practising, but now I’m just exhausted when I get in after work. They do pay me a little, but it’s nowhere near what I charge in the salon. My mum doesn’t really help, and she thinks I’m being mean when I tell her I don’t want to do everyone in my time off anymore.

What can I do? I hear you talk about burnout a lot and I’m worried it’s going to happen to me.

Thank you, Shannon

Hi Shannon,

It can be really hard managing the expectations of family –trust me, all hairdressers have been there at one point or another!

What makes it difficult is that we need them to practise on when we are learning, but then we reach a point when we’re qualified and busy with our own clientele. By that point, they’ve already gotten used to cheap haircuts at their convenience, and it’s hard to change their minds. This sounds like where you are.

You are very smart to be thinking about burnout, and also recognising that this issue with your family could really contribute to it if it’s left too long.

So, I think you have a few questions to ask yourself to start sorting this out: Are you happy to do any family at home? Would you be happy doing certain hours in your time off for a better price? Or do you want to stop altogether?

What you definitely need to start putting in place is boundaries. Either the boundary of ‘I only do hair at work’

or ‘I only do family on these evenings at this price’. Now, I get this might feel terrifying and you might feel guilty, but if you let it carry on you will feel resentful and get burnt out. So, the first step is to decide what you actually want to do.

Next, I would have a proper chat with your mum about how you are feeling and get her on board to support you. Explain to her that you are tired when you come home from work and don’t want to burn out. You really need to rest and recharge when you’re not at work.

Then, I would send a message to all the family whose hair you do and explain your new rules – make sure you say thank you for all the years they let you practise on them, but explain that this is no longer possible for you as you are now busy working full time.

I get this is really tough, but the longer it goes on the worse it will get. You are smart to nip this in the bud.

Good luck. I’m rooting for you!

Hayley

a CUT Reaction!

This month, come with us as we peel back the layers of what it really means to be a cutting specialist in 2024.

Speaking to stylists, educators, salon owners and artistic teams up and down the country, we find out this season’s top trending techniques, as well as how you can maximise your in-salon services to truly become a cut above the rest…

“It’s no surprise that fringes are (once again!) a huge trend. From big, block, blunt fringes to micro fringes with strong lines, ‘birkin bangs’ and side-sweeping fringes, all styles have been popular at some point throughout the year.

The micro fringe, which has also surged on social media as ‘baby bangs’, is one of my favourite fringe trends for 2024 as it’s a great way to make any haircut look more contemporary and edgy.”

BRIAN LEO MCCALLUM, OWNER OF ROAR HAIR & BEAUTY

5 Top Tips for Maximising Your Cutting Services

NOEL HALLIGAN,

CO-FOUNDER OF NOCO HAIR

Speak to your clients and record the consultations (with permission), then listen back to them and make a list of the problems people are coming in with – flat hair, shapeless hair, lifeless hair, etc. Then, think about how you can create a signature haircut that stops flat, boring hair, and create something that will give them more life.

Advertise your cutting services. If you are a cutting salon, you should view yourself as a very big fish in a small pond – not enough salons are shouting about cutting! Instagram is full of colour memes and colour makeovers, so start to talk about your cutting services. Once the client is firmly in your chair, you can then talk to them about colour and other services.

Educate your team. There are so many amazing cutters out there, so find them and contact them for some training.

Keep cutting sessions simple and regimented, and focus on getting clean sections and great tension. This may be boring, but repetition is the best way to learn. Get into good habits from the start, and practise, practise, practise!

Don’t discount your cutting services. Clients don’t value something if they don’t pay full price, so instead of offering a discount, consider increasing the value of the service instead.

CUT IT LIKE A COOL GIRL

“Textured cuts will be a prominent trend as we come into winter 2024, with many clients looking to embrace a more relaxed, effortless ‘cool girl’ look for the new season.

Choppy pixie cuts, shags, mullets and wolf cuts will all be popular in the salon, allowing us as stylists to work more with layers and add more movement into the hair.

Unlike sleek cuts like the bob, these styles encourage us to be more relaxed with our scissoring technique, adding in uneven layers that differentiate in length to create a more dynamic and edgy look.”

SUZIE MCGILL, ARTISTIC DIRECTOR AT RAINBOW ROOM INTERNATIONAL

HONOUR YOUR INDIVIDUALITY

KY WILSON, CALLIGRAPHY CUT UK ARTISTIC DIRECTOR

Long gone are the days where we are dictated by a few trends from fashion brands and celebrities. Yes, the odd celebrity has their moment which catapults something that everyone wants, but this is becoming few and far between. I think more and more people are now being inspired by the subcultures that they are into, as well as their own online communities.

For me now, it’s all about individuality, suitability, hair health and maintenance. These factors all

play a huge part in the cuts that we are seeing more, and I’m so here for it! More styles are becoming hybrids and stylists are taking elements of different haircuts and making them work on their clients.

As a hair stylist, using the right products, hot tools and cutting tools is so important to help create the variety of looks we are seeing today. For me personally, it’s great to use the Calligraphy Cut pen to create the trending looks that are changing so frequently.

SUZIE

MCGILL

GET THE LOOK:

STEP 3: To maintain softness through the perimeter, carve the layers from shorter internally to slightly longer towards the hairline.

STEP 1: To start the cut, take a horseshoe section at the high point of the recession area to isolate the top from the underneath.

STEP 4: Behind the ear, start increasing the perimeter length to maintain the length through the sides.

STEP 7: Comb the hair slightly forwards. Starting at the left-hand side, create a long, sweeping fringe by carving the section at a low elevation.

STEP 9: Continue pivoting towards the back and use the guide from the centre.

STEP 2: Take a vertical section at the centre back, comb the hair to 90°. Cut from the top downwards to create the layering guide at a 45° elevation.

STEP 5: Note the change of hand position and repeat the same technique on the opposite side.

STEP 8: Next, take a central vertical section within the remaining top section. Comb the hair to 90° and layer into the fringe, working at a 45° elevation.

STEP 10: When the centre back is reached, continue towards the front on the other side to complete the layering at the top.

AFTER POWER DRYING THE HAIR, APPLY THE CALLIGRAPHY SEALING SERUM TO DAMP HAIR TO FINISH THE LOOK.

STEP 6: Now release the top section and apply the Calligraphy Hydro Spray to prepare for cutting. At the front, take a horizontal section across the top.

TREND WATCH: THE FEMININE MULLET

TIM SCOTT-WRIGHT AND TERI LOWE, THE HAIR SURGERY

Following on from the rise of shaggy cut hairstyles, the mullet has grown in popularity for both men and women this year. Softer mullets with adaptable styling options are key to making this cut wearable, keeping a retro feel but elevated to fit in with a modern street style.

and longer lengths to showcase its styling potential. We love this cut as it isn’t restricted or structured.

GET THE LOOK: THE TEXTURED PIXIE

NIALL MCNULTY AT YK HAIR & BEAUTY, BINGHAM

Start by sectioning the hair into the key areas; top, fringe, sides and back.

FRINGE BENEFITS

THE ADDED SERVICE OF A FRINGE TRIM OR A NECK-TIDYING SERVICE IS VITAL FOR KEEPING IN TOUCH WITH CLIENTS AND MAXIMISING THE OPPORTUNITY FOR THEM TO RETURN TO YOU.

PHILL GALLAGHER, OWNER OF DOT HAIR

With any style that involves longer hair at the perimeter, start by first cutting the section just above these longer areas. In this instance, the occipital for the back and parietal ridge at the sides. (This will allow you to create a graduation guide to leave the hair longer in the nape and around the ears.)

3 Next, continue working up to the top sections using deep and shallow pointcutting techniques to create texture.

4 Brush all the hair forward to create a strong fringe line, and then visually freehand point cut in areas to soften the harsh line and complement your client’s features.

Apply a texturising product or mousse, then finger-dry or use a diffuser for extra texture.

Finally, smooth and define the final result with ghd Platinum+ irons, before finishing off with Matrix Fixer Hairspray.

NIALL MCNULTY

HEADING INTO A/W 2024, WE ARE SEEING STRONG, DEFINED LINES BECOMING THE MAIN PLAYER THROUGHOUT THE INDUSTRY. USING ARCHITECTURAL INSPIRATION, ANGLED BOBS WILL BECOME A MUST FOR CLIENTS AS WE HEAD INTO THE NEW SEASON – A MODERN TAKE ON THE ORIGINAL BOB THAT WE ALL KNOW AND LOVE. ANDY HEASMAN, INTERNATIONAL CREATIVE DIRECTOR AT RUSH HAIR

ARE YOU Y2K READY?

AMELIA EVANS, ARTISTIC DIRECTOR OF HARE &

BONE

The Hime cut, inspired by the Y2K era, is coming back strong.

Originating from the Imperial Court in Japan, this distinctive style features straight, cheek-length sections and a fringe, with the rest of the hair worn long.

To achieve this look, section the hair from the top of the head to the back of the ear. Cut the sides and fringe using zero elevation to maintain strong, defined lines, creating a bob-like shape at the front. The back is then disconnected and cut to one length at the base.

Complete the haircut by refining any lines and customising the fringe to complement your client’s features.

School is in Session!

Introducing the HOB Sessions Cutting Course, a programme based at the HOB Academy in Camden that offers educational courses week-in-week-out.

Whether session-by-session flexibility or purchasing in bulk is preferred, HOB Sessions are designed with both the individual and the salon owner/manager in mind. Each session is structured as a full day at the HOB Academy, giving you the choice of when and how often to attend. HOB Sessions run on Mondays for theory sessions and Tuesdays, Thursdays and Fridays for practical sessions.

CHOOSE THE OPTION THAT IS BEST SUITED FOR YOU: Session-by-session: Perfect for those who prefer flexibility without a long-term commitment. Choose the days which suit your individual and salon needs.

24 sessions: An investment ideal for experienced individuals looking to refresh their skills and stay up to date with modern trends.

48 sessions:

The comprehensive HOB graduate programme, spanning on average 48 sessions (2 days a week for 6 months), offering flexibility to commit to as many days as preferred.

For further information, prices and bookings, email: elle@hobsalons.com

5 Precision Cutting Secrets to Elevate Your Skills

Melissa Timperley, Founder of Melissa Timperley Salons in Manchester and MT Masterclass Precision Cutting Education

1. Your very first sections are the foundation for the whole haircut, so make them count. Take 1" sections and always make sure you can see your previously cut section to use as a guide. Remember, taking that bit of extra time at the start will allow you to speed up later in the cut.

2. Keep your sections clean and symmetrical.

Ever found yourself lost in the middle of a cut? Well, remember this in your next haircut: ‘tidy sections, tidy mind’ It is far easier to get back on track if you are working with sections that are clean and clear. Use the thumb that’s not gripping the comb to push and guide your comb for sharper sectioning.

3. When cutting a line, keep the hair as close to the body as possible. Whether it’s a bob or long hair, keeping the hair close to the skin or body will drastically reduce unwanted graduation. This will make the ‘refinement’ stage much simpler. Try cutting the hair while it is held in

4. We always create our initial shape by club cutting. Club cutting means we can craft the most bespoke and purposeful shape depending on what our clients request. Once perfected, the shape can then be enhanced and personalised. Choosing point cutting over club cutting? Make sure it’s for the right reasons! Club cutting is the foundational technique for any great haircutter to master.

5.Wrap Dry vs. Round Brush Dry

A RETRO RESTYLE

ACHIEVING THIS LOOK REQUIRES PATIENCE AND PRECISION CUTTING. TO CREATE THAT ENVIABLE ROUND SHAPE, YOU NEED TO ESTABLISH A WELL-FORMED SILHOUETTE THROUGH CUTTING. MAKE SURE TO LAYER YOUR PRODUCTS FOR LASTING HOLD AND SHINE. MELENIE TUDOR, EN ROUTE HAIR & BEAUTY

Ask your clients, ‘do you want a fancy blow-dry today or a haircut that will be beautiful for 6-8 weeks?’ We’d put money on the latter being a majority vote! If you want to check the haircut is perfect, then the finish needs to replicate that of the client’s at-home style regime – usually a blast with the head upside down with a straighten or wave!

HOW DO I PROMOTE MY CUTTING SERVICES?

SEAN HANNA, SALON OWNER AND BUSINESS CONSULTANT

✃ Brand a cut and make it completely ‘yours’.

✃ Train all your team on this signature cut – the technique, the benefits and the hair types that it will be best for.

✃ Create some case studies. Offer this cut for free to selected people in exchange for using them on your social channels. Interview them before and after the cut and let THEM tell your followers why this cut has been successful.

✃ Create an in-salon awareness campaign to promote the new signature cut. This could include salon posters, shelf barkers, mirror clings and window displays.

✃ Using client images and videos, create an ‘interest’ campaign or competition on your social media channels. For example: ‘Tell us about your favourite ever haircut – the most interesting story wins a free ‘signature cut’ with our Style Director!’

DO YOUR SKILLS MAKE THE CUT?

Introducing the ALFAPARF Milano Professional Nexxt Generation Stylist programme, a new education programme with nine levels of precision cutting.

Offering a complete haircutting training system, the programme is designed for stylists to improve their technical skills in creating the structure of a haircut, whilst also boosting the confidence levels needed to be able to create that look.

Every Nexxt Generation Stylist level will be supported with mannequin training heads, step-by-step theory books for technical guidance and a certificate of attendance at completion of each of the nine levels.

INTERMEDIATE:

Nexxt Generation Stylist Level 4 16/10/2024: ALFAPARF Milano Academy, London

INTERMEDIATE:

Nexxt Generation Stylist Level 5 28/10/2024: ALFAPARF Milano Academy, London

ADVANCED:

Nexxt Generation Stylist Level 6 26/11/2024: ALFAPARF Milano Academy, London www.rdr.link/HBB015

This haircut is actually very simple; the idea is just to focus on its execution.

Firstly, section the top area of hair from recession to recession, going into a triangle towards the crown of the head.

2 Next, disconnect this area along with a diagonal section on the side for the sideburn areas.

Cut this short area perfectly to the head shade – straight up from the head in a parallel layer, parallel vertically and parallel horizontally. Do not overdirect, everything must be straight out from the head.

The key is to find the right length for your model’s hair type, before texturising evenly throughout the whole short area. This is what helps to create the fur-like texture.

Cut the top of the hair in a square layer. Again, deeply and evenly texturising to let the hair move. Finally, texturising in the long area and the short area will help to create that beautiful visual blend. GET THE LOOK: DISCONNECTED CROP JAKE UNGER, HOB ACADEMY

This year’s team is a talented, dynamic and very motivated group. The great thing about Visionaries is that we can open so many doors and explore routes that they may not have even imagined before. I have loved seeing their horizons expand, their skills develop and them being presented with possibilities that I know will improve their career aspirations and enhance their love for hairdressing. The greatest benefit of all is usually confidence. Throughout the year, we ’ve literally seeN them bloom and grow before our eyes. Mark Leeson

With a hard edge and stacks of attitude, this collection takes its cues from the 70s punk revolution. In a spirit of rebellion, defined no better than the Sex Pistols, hair is spiky, daring and sharp, shunning all conventions.

Now in its fifth year, the Revlon Professional Visionaries competition provides an amazing opportunity for young, creative stylists to supercharge their careers. The year-long mentorship programme is directed by Revlon Professional’s Global Ambassador, multi award-winning Mark Leeson and coordinated by Karen Thomas, Revlon Professional Brand Master Educator. Under their watchful eyes, four budding talents get an insight into every area of the hair industry with opportunities ranging from photoshoots and stage work to colour courses and social media workshops.

Anarchy REVLON VISIONARIES 2024

Revlon Professional 2024 Visionaries Team – Sophie Cookson, Taylor Borthwick, Stephanie Dwyer, Hollie Varney Art Direction: Mark Leeson Photography: Richard Miles

It ’s a very different team to last year. We ’ve got no boys, so it ’s girl power all the way! I’ve been super impressed - there have been times where the team have been really challenged creatively, but they ’ve come on leaps and bounds. The ideas they share are just incredible and the girls have really bonded as a team. I can ’t wait to see what lies ahead for them.

Karen Thomas

Culminating in an exclusive photoshoot for Pro Hair, we are delighted to share the results of the Revlon Professional2024 Visionaries team…

Make-Up: Lauren Mathis Styling: Anna Latham

“So far, this experience is showing me that there’s more to hairdressing than just being behind the chair – you really can push yourself to experience opportunities like this. I love the fact that hairdressing is a community, everybody is so nice to each other! I’m always getting inspired by other hairdressers, and I think it’s important that we all really look after one another and share our ideas.”

TAYLOR BORTHWICK: MYKA, BATHGATE

Taylor Borthwick: Myka, Bathgate

“I feel like since this has started, I’ve become even more creative with my work. When I’m going back to the salon, I feel like I’ve returned with a lot more inspiration and it’s not just the normal day to day. The thing I love most about hairdressing is making people smile and feel comfortable in themselves.”

Sophie Cookson: Gray’s Salon, Leeds

SOPHIE COOKSON: GRAY’S SALON, LEEDS

“Working with Mark has been amazing. At first, I was a bit scared and intimidated, but he’s so nice. We call him our hair uncle! I always wondered how people like Mark came up with things, so when I saw it in action, it was a bit of a eureka moment! He told us to look into the fashion industry and find visual references, and then recreate that within the hair. When he showed us how, the penny dropped. It’s taught me that things don’t have to be perfect. When it comes to hair, you can have your own spin on it.”

HOLLIE VARNEY: SALON COUTURE, CHATHAM

Hollie Varney: Salon Couture, Chatham

“If I had to choose someone that I admire in the hair industry, it would definitely be Mark. I didn’t know much about him outside of just recognising his work –actually, sometimes I didn’t even know that was his work, I just liked it! He’s nothing like you’d expect him to be in real life; he’s very humble, very natural and very down to earth. What I love most about the hairdressing industry is the creativity. The peace that I get when I do hair just quiets my mind. It’s just so interesting, no day’s ever the same and there’s no homework or admin!”

STEPHANIE DWYER: TERESA WELLER HAIRART, DORKING

Stephanie Dwyer: Teresa Weller HairArt, Dorking

Hair: Rainbow Room International Art Team Make-Up: Jak Morgan Styling: Clare Frith Photography: Michael Young

Rainbow Room International Art Team

Capturing the essence of Japanese minimalism, ZEN showcases clean lines, pure forms and precise shapes in each image. Embracing harmony and simplicity, this collection celebrates the beauty of understated elegance and refined aesthetics.

Stephanie & AshleyGamble

Hair: Stephanie & Ashley Gamble

Make-Up: Lauren Mathis

Styling: Niamh Saunders

Photography: Richard Miles

Freelance forum...

The Importance of Embracing Tech

RUTH LUNDSTROM,

CEO & Founder

of The Freelance Suite app, explains how you can be more visible online...

As we head towards the end of 2024, getting down with digital has never been, firstly, more crucial for our industry and, secondly, more advantageous for you as a freelancer.

Ever since the rapid growth of the freelancing sector and post-pandemic lifestyle shifts, we have seen a considerable amount of industry change – both in terms of the way we work AND from the consumer (or client, as we know them).

More and more of us are choosing to work solo or share a space with a

hair bestie to reduce our overhead burdens, and another big portion of us have decided that working from home works far better too –especially if we have children.

Working from home – or from a location that isn’t visible day to day –has its challenges. Mainly because you’re not as visible as you would be on the high street.

However, this isn’t a problem if you have embraced tech! In my experience, you may find it takes longer to build a fully-booked clientele if you are tech averse. This is simply because you’re not visible online.

The good news is that more and more clients now tend to find their new hairstylist, nail tech or beautician online. This means that having passing trade and being visible on the high street isn’t the holy grail anymore. It’s still very helpful, of course, but it’s no longer a necessity. So then, aside from Instagram, how can you be more visible online and reach more potential clients? The answer is simple: get a website!

Now, before you roll your eyes and cry out that ‘you’re just not techy!’ and your clients also ‘aren’t that techy either!’, consider these two things: 1. You don’t need to be ‘techy’ to be visible online and 2. Your clients are much more competent than you believe!

How do I know? Because I ask every new client in my salon exactly how they found out about me. Mostly, they say they found me on Google and got into a ‘scroll hole’ on Instagram to make sure I was exactly what they wanted. This has taught me one thing: Instagram is your portfolio,

“We

but Google is where we still look for initial answers.

We are all immersed in tech and digital now, with most of us spending more time on our phones than we do watching tv! That is why being visible online matters – A LOT! So, if you feel like you’re not getting noticed and struggling to find new clients, then this could be one of the reasons why.

This doesn’t mean you have to do a crash course in webcoding, however, as you can very easily and inexpensively build a simple site yourself. It doesn’t need to be complex, it just needs to tell potential clients who you are, what you do, where they can find you and how to make an appointment (ideally via a 24/7 online bookings platform).

Think of your website as your shop front. You want it to look clean, easy to navigate and attractive to your ideal client. You want it to convey a message to your clients about who you are and what kind of vibe they will get from you.

Systemising your business via an online bookings platform will also help it to run on autopilot. Trust me, there is nothing sweeter than waking up in the morning to find that you’ve had bookings made over night and deposits paid upfront – those are the kind of good morning texts I LOVE!

So, my biggest tip for building your new website and being found online? Get your branding absolutely on point first. (If you don’t know what your branding is, then you’ll have to come back for next month’s column, where I’ll be giving an introduction to why branding your business is crucial to your success!)

are all immersed in tech and digital now, with most of us spending more time on our phones than we do watching tv! That is why being visible online matters – A LOT! So, if you feel like you’re not getting noticed and struggling to find new clients, then this could be one of the reasons why.”

Understanding Financial Management

FHA Founder, SHEILA ABRAHAMS MBE, offers her essential financial advice for freelance professionals...

When it comes to financial management in a hairdressing business, budgeting is your best friend. Whether you’re just starting out or continuing your current practice, it’s crucial to take a step back and reassess your financial strategy.

Where Do You Start?

Creating a budget may seem daunting, but there are numerous tools and apps available to simplify the process. The Freelance Hairdressers’ Association (FHA) collaborates with several companies that offer excellent budgeting strategies and systems. These tools can help you track your expenses to ensure you work smarter, not harder. Remember, effective budgeting involves comprehensive tracking of all expenses. Depending on your freelance business and set up, here is a suggested list of what you should monitor:

● Utilities: Water and electricity.

● Stock: Hair products, dyes and other consumables.

● Licenses: Music and TV licenses.

● Transport: Fuel, car maintenance and mileage.

● Salon Equipment: Furniture, scissors sharpening and PAT testing.

● Miscellaneous: Cleaning supplies, tea/coffee, biscuits, advertising, payment systems and bank account fees.

This extensive list emphasises the importance of understanding your specific needs based on your unique business model — whether you’re a mobile hairdresser, chair renter or operate from a home studio.

Saving for Taxes: Understanding Tax Deductions and Setting Aside Funds Tax can be a significant concern for freelancers, but it doesn’t have to be. To ensure you have funds set aside for tax payments and training expenses, you can set up a savings account and make regular deposits. This proactive approach helps you avoid the stress of a large tax bill. If you create a standing order from your business account to a savings account, you’ll be surprised how much you manage to save. By setting aside a portion of your income each month, you will create a fund for equipment upgrades, marketing initiatives and professional development.

Evaluating Your Progress: Reflecting on Achievements and Setting New Goals

Regular evaluation of your business is crucial, so sitting down at the end of each week or month to analyse your performance is a must. Take note of the number of clients you have done and the categories they fall into –ladies, gents, children, etc. Note the types of services provided and identify any key trends. This analysis helps you understand where to focus your efforts.

Measuring Success as a Freelancer Success as a freelancer is highly individual. For some, it means fully-booked schedules, while for

others, it’s about maintaining high earnings with fewer clients. At the end of the financial year, evaluate your growth by comparing your financial performance to previous years. This analysis will help you to see the impact of any increases to your expenditure, which, in turn, will guide you on when to increase your own prices. Although it’s nice to see your business doing well, there is still a lot of satisfaction knowing that your clients are happy, returning regularly and recommending you to their friends. That is certainly a measure of your success.

The Importance of Continuous Learning

Training is an ongoing necessity in the hairdressing industry. Covid has shown us the potential of online learning, but hands-on training remains irreplaceable. As the industry returns to in-person interactions, it’s crucial to continue investing in your skills and staying updated with the latest techniques and trends. Whenever you find yourself shying away from certain services, this is a good indicator of the training needed in that specific skill.

Maintaining a Work/Life Balance

Achieving a work/life balance is challenging but essential. I think the break we were given during Covid encouraged many people to evaluate their working ethics, which is great. I cannot stress enough the importance of setting boundaries; establishing set times for work and your personal life is crucial in maintaining this balance. We have to learn to say ‘no’ and not respond to clients outside of work hours.

In conclusion, financial management and growth in a hairdressing business require careful planning, continuous evaluation, strategic investment and support from organisations like the FHA with its freelance community. Setting aside funds for taxes and training – as well as maintaining a balance between your work and personal life – will ensure you can achieve long-term success and sustainability in your hairdressing career.

Dear Lacey...

Welcome to another instalment of our monthly Q&A sessions with LACEY HUNTER-FELTON, the pioneering Founder of the co-working and freelance community: Hunter Collective.

Dear Lacey, should I be goal setting for 2025 now?

Hi Karen, I love this question! Goal setting is one of my favourite topics.

The main thing to realise is that goal setting is really quite personal and specific to you. For me, I see September as my ‘New Year’, so this is when I always do my goal setting – I personally just find it too much and too stressful off the back of Christmas to begin at the calendar new year.

This leads me to my first piece of advice, which is not to worry too much about planning for the next calendar year, but to lean into the personal or specific dates that fit for you and your business. In my experience, finding a time of year that’s special and suited to you also means you are more likely to measure your successes and keep yourself accountable in your goal hitting. So, once you’ve found a time in the year that feels like your most realistic time to goal set – on which you can measure and track your goals, achievements, successes or pivots – say to yourself, “Okay, organically or strategically, THIS is when I’m going to set my goals.”

Taking time to look at both your five-year goals and your one-year goals is essential. From here, you can break them down even further into quarters. This will then allow you to know what you need to achieve quarter by quarter, as well as how this fits into your five-year plan. I have found that breaking it down this way can also alleviate the overwhelming feelings that can accompany goal setting.

This leads me to another barrier that goal setting can help tackle: confidence. It’s easy to feel overwhelmed if you’re uncertain about your business or its direction, but this lack of confidence often comes from feeling out of control. By setting goals and breaking down the steps to achieve them, you can gain assurance and clarity, helping to organise your thoughts in a strategic manner.

Karen Douglas, Freelance Afro Specialist and Hunter Collective Member

Here are my five top tips for goal setting:

● Pick the right time: There is no right or wrong way to do this, just pick a specific date that works for you. Choose a time when goal setting and hitting will be the most achievable, as this will keep you more accountable

● Outline your goals: Consider your goals from a 360˚ view and evaluate your needs from an emotional, practical and business perspective. Rather than simply visualising this all in your mind, I recommend drawing everything out on a big piece of paper to see it all in front of you.

● Do you need it or want it?: Asking this question will help to distinguish if you have the confidence and drive, or whether you need to learn something new in order to reach the next stage.

● Break it down: You may find there are smaller goals to achieve before reaching the bigger one. By breaking this down it helps to create determination and reduces distraction, which is healthier for our state of mind and wellbeing.

● Look to others: Understanding who you need to meet in order to achieve your goals will give you the confidence to network more effectively. Plus, knowing why you’re in the room and feeling valued as part of your roadmap will boost your confidence too.

Overall, goal setting should be a moment to pause and understand what you want from both your business and your life. Ask yourself how long it will take to reach these goals and what you need to achieve them – this will provide you with clarity as well as confidence.

Have any freelancing questions you’d like to find out for yourself?

Send your questions to Lacey right here: www.rdr.link/HBB016

VOICE OF THE MONTH

“I’m a freelancer and...”

...

these are our three key reasons for opening a

co-working space.

1 OUR PROFESSIONAL NEEDS

For us, the transition from traditional salon work to establishing a co-working salon was a natural progression. We had reached a point where being employed no longer satisfied our professional needs. Having built successful clienteles in a West End salon (which we were so grateful for the opportunity for), we craved more freedom. Freedom to choose our holidays and working hours, and freedom to create a better work/life balance.

We are Jack and Ross Williams-Hirst. Inspired by the enormous recent shift in the industry (with 70% of us now working on a freelance basis), we opened a brand-new co-working salon in Soho that is specifically tailored for independent hairdressers.

Earning good money as independents was a key motivation for us. We sought education about taxes, VAT, stock ordering and control. Understanding these basics allowed us to see what wages we could earn and manage profit and loss effectively. Post-Covid, working in a freelance space revealed a gap in the industry that we wanted to fill. That’s why we opened Williams & Hirst. Our vision was a co-work salon, not just a co-work ‘space’. We aimed to bring the salon environment –complete with retail and a team – while still maintaining independence. Access to ongoing training from major colour houses and product launches was crucial to us, but we’re still just two independent hairdressers at the heart of it.

2 CATERING FOR THE INDEPENDENT HAIRDRESSER

Since Covid, we’ve seen the freelance hairdressing industry grow massively. As other industries gained more control and freedom over how they worked, it was only a matter of time before our industry had to change too. Social media has played a significant role in this transformation. The rise of hairdressers raising their profiles online has changed how clients find new hairdressers.

At Williams & Hirst, we designed our co-working salon to meet the unique needs of freelance hairdressers. On our front door, you’ll see the words ‘founded for independent hairdressing.’ This is central to our ethos. Being independent, freelance, self-employed – whatever you want to call it! - is something to be proud of. It doesn’t make us any less as hairdressers.

We wanted our independent stylists to have access to retail, the ability to purchase colour at the same cost salons do and a place to store it. We also felt independent stylists often got overlooked for product launches or new electricals, which were typically reserved for big salons. We wanted to change that.

3 CLIENT BENEFITS

We believe that clients also benefit from their hairdressers working in a co-working salon like ours, mainly because independent stylists can focus more on their clients’ needs without the constraints of a traditional salon environment. Our co-working salon stands as a testament to the potential of this model, blending independence with the community and resources of a traditional salon. As the industry continues to evolve, we believe this innovative approach could well be the future of hairdressing.

SHOP THE DROP!

1. IN THE THICK OF IT

Crafted to enhance the hair’s body and bounce, the Tea Tree Lemon Sage Thickening Treatment from Paul Mitchell promises softer, more-manageable and visibly-thicker hair from the very first use. This lightweight treatment provides fullness, offers natural movement and locks in essential moisture, breathing life into fine, limp strands. www.rdr.link/HBB017

2. PLAYFUL, PRACTICAL, PLIABLE PASTE

Designed for session stylists and salon stylists alike, Authentic Beauty Concept has released its brand-new Pliable Styling Paste. Ideal for short and mid-length styles on both men and women, the non-greasy, non-sticky formula offers flexible, medium hold with a semi-matte finish, allowing you to rework looks with authentic results. www.rdr.link/HBB018

4. SOOTHE IS IN THE HEART!

Made entirely in Italy, ESLAItaly embodies its founding values – creativity, quality and attention to detail, complete with a rigorous and contemporary design that communicates its unique and distinctive style. The new Esla Italy Calming Range has been developed to take care of the scalp, maintaining its optimal moisture level and soothing any discomfort. The main ingredients include Biomimetic Phytosterols and Albatrellus Mushroom, each working to protect the scalp and reduce discomfort with a strong, soothing effect. The range is made up of three products: a pre-shampoo fluid, a shampoo and a leave-in elixir. www.rdr.link/HBB020

5. HANDLE WITH CARE

Avlon has announced the launch of its new AffirmCare Dandruff Collection – a premium therapeutic scalp care range. Featuring organic ingredients, the range is designed to address common scalp issues for people with natural or chemically-treated coils and curls. With both in-salon and retail products available, the new line aims to eliminate dandruff flakes, minimise scalp irritation, provide maximum ease of combing, reduce inflammation and strengthen the hair. www.rdr.link/HBB021

3. THE CANDY MAN CAN Prep, detangle and nourish your clients’ hair with the new Candy Stripe Detangling Spray from R+Co. Used alone or layered, this fast-absorbing, protective leave-in helps prevent breakage, seals cuticles and protects the hair from environmental and mechanical damage, leaving hair smooth from roots to ends. Formulated with Matcha Tea Extract and Brazilian Pink Berry, the product is designed for anyone looking for nourished, manageable, style-prepped hair.

www.rdr.link/HBB019

6. PICKING UP THE PIECES

ALFAPARFMilano Professional is enriching the formulation of its flagship line, Semi di Lino Reconstruction, with its new A-Z BOND COMPLEX Active Technology. Helping to repair the hair fibre from its first application, the technology uses Glycine to reconstruct the hair’s bonds, reduce breakage and improve combability for strong, shiny and healthy-looking hair. The two new products in the range are: the Reconstruction Reparative Light Mask, which works to restore strength in fine, damaged hair, and the Anti-Damage Shield Cream, which finalises the reconstruction process of medium-to-thick damaged hair. www.rdr.link/HBB022

life in the

blast lane!

In collaboration with award-winning stage artist and educator, Georgia Bell, professional colour brand Quif has relaunched its semi-permanent vivid colour range,

As a newly appointed Quif Artist, Georgia Bell has worked alongside Quif on its creative direction to add 14 more intermixable, plant-based, semi-permanent direct dye shades to the professional vivid colour range.

The Blast range works to offer colourists the ability to create any colour and any kind of tone they could want – from vibrant, dramatic results to soft pastels on any hair type. What’s more, depending on porosity, application and homecare, lighter Blast tones can last up to 20 washes and deeper tones up to 30 washes.

Made from positively-charged cationic direct pigments, Blast colours contain no ammonia, PPDs or peroxide, meaning they are safe and conditioning on natural, permed, bleached and coloured hair. Blast colours do not require mixing and no developer is needed – simply apply directly from the bottle!

All Blast colours are highly pigmented, giving them a bold vibrancy that fades into lighter versions of themselves.

“We decided to expand the Quif Blast range to include a greater choice of pastels for hairdressers’ creativity, versatility and expression. The new design includes a nozzle applicator to directly apply the product from the bottle for ease of use. We have also improved our professional tools such as a new hand-fan shade guide, technical wall chart and a variety of visual in-salon point-of-sale elements to inspire the client in the chair.”

CLAIRE SEVERN, QUIF RESEARCH & DEVELOPMENT MANAGER

TIME FOR AN UPGRADE

WELLA PROFESSIONALS’ ICONIC COLOUR JUST GOT EVEN BETTER.

Upgrade incoming! WELLA PROFESSIONALS has modernised COLOR TOUCH, making its iconic ammonia-free formula now vegan. With a built-in Metal Purifier to deliver uncompromised vibrancy and shine, the range promises true-to-tone vibrancy no matter the hair condition. Its demi-permanent formula delivers intense colour and amazing shine, packed with up to 85% naturally derived ingredients. beautifully fades over 28 washes, making it ideal for the client who wants to adapt their colour according to seasonal trends or social media’s hottest looks.

“I am so excited by the new upgraded COLOR TOUCH. The results are stunning, and its Metal Purifier means that the colour is vibrant and exactly as expected. There are no hidden surprises, even when the base is not completely even. For consumers that want to frequently change their shade this is perfect.”

James Earnshaw, Wella Professionals Global Ambassador

SO,WHAT’S IN THE UPGRADE?

We all know that creating vibrant colour can be challenging on damaged hair due to the heavy presence of metals. With this in mind, the WELLA PROFESSIONALS COLOR TOUCH formula has been upgraded with a built-in Metal Purifier to deliver true-to-tone vibrancy no matter the hair condition. You can expect the same much-loved results from COLOR TOUCH on healthy hair too. The new line delivers 100% reliable colour, without needing extra products or extra time to achieve impeccable results.

Not only does the upgraded COLOR TOUCH boost a vegan formulation, but it is completely free from ammonia, silicones and mineral oils.

There are more than 90 shades in the WELLA PROFESSIONALS COLOR TOUCH range, including the new bronze collection, which comprises a pallet of three stunning natural shades with a hint of mahogany. The new shades are balanced with warm and cool tones to suit all skin tones and hair types.

Trend-wise, consumers are looking for intense and vibrant colour results, with softly melted finishes. So, with this in mind, WELLA PROFESSIONALS presents its new Signature Service: COLOR TOUCH Melt, for 100% ultra-personalised, vibrant colour.

This premium technique blends 3-5 shades to create unique, multi-dimensional couture colour, seamlessly reflecting the light and boosting shine. This can only be achieved with the upgraded COLOR TOUCH, which has a thicker, no-drip consistency to blend precisely and seamlessly, delivering intense colour vibrancy and shine.

AMBITION

BLONDER JUST GOT STRONGER

Revlon Professional’s new MAGNET BLONDES is a complete range that defies lift and hair damage for outstanding cosmetic results.

ULTIMATE GOALS

• Magnet Blondes promises significantly stronger blondes thanks to the BondIN SYSTEM which provides a unique combination of bonding and anti-aggressor ingredients for the ultimate results with maximum protection.

• This complete lifting portfolio is designed to offer solutions for every hair type and desired technique with the introduction of Revlon Professional’s Ultimate Clay Powder 8 and Ultimate-Oil Repair & Neutralization.

WORK IT HARDER, MAKE IT BETTER, MAKE IT STRONGER.

WITH THE POWER TO LIFT AND EXPAND, MAGNET BLONDES NOW HAS TWO NEW ADDITIONS TO THE RANGE:

Defying freehand techniques, the new Ultimate Clay Powder 8 is the first clay powder with 8 levels of lift,

With the power to care and repair, the new multi-benefit Ultimate-Oil Repair & Neutralization provides a protective shield against external aggressors whilst also detangling, sealing split ends, controlling frizz and enhancing shine.

And now available in Magnet Blondes, Revlon Professional’s Ultimate Technical Additive defies hair damage whilst boosting strength. This powerful formula is either added during the lightening service to the bowl while mixing or applied directly into the hair during the washing process.

FOR FURTHER INFORMATION ON MAGNET BLONDES, VISIT: WWW.RDR.LINK/HBB025

AMY JACKSON

This month, I had the pleasure of getting actress Amy Jackson ready for the UK launch of Australian clothing brand, White Fox. Amy is a long-standing client of mine, and she always looks incredible in whatever hair look she opts for. We went for a sleek updo, but mixed it up with a modern detail to complement the brand and her styling.

Booked..!

CELEBRITY HAIRDRESSER, GROOMER AND SALON OWNER, LUKE BENSON, SHARES HIS LATEST SESSION SNAPS WITH US –YOU CAN FIND LUKE’S DIARY HIGHLIGHTS HERE WITH US EVERY MONTH IN PRO HAIR.

Follow Luke Benson @lukebensoncreative and @lukebensonsalon

NAILS INC

I think this was the 10th Nails Inc campaign I’ve worked on! The team are always such a joy to work with and they always give me total freedom and input into the hair direction. I was also thrilled to be able to take one of my stylists, Bethany Hunt, along with me to experience a shoot environment. Since having the salon, I really want to push my team in a creative direction, and coming on these jobs will really help with that. The imagery will be out soon, so keep your eyes peeled!

@lukebensoncreative

CLIENT WEDDING

It may not have looked like it, but I promise this was work! I was recently brought out to Italy to do the hair for my client’s wedding. It was an incredible three-day event on the Amalfi Coast, full of celebration, stunning views, entertainment and love. Jobs like this are real ‘pinch me’ moments – they not only give me the honour of creating beautiful hair for someone’s special day, but they remind me of the amazing opportunities hairdressing as a career can provide.

As you may have seen, my client Roman Kemp is the new face of Vodafone UK. We have so many deliverables planned for the brand, which I’m really excited for! This was another location shoot, which always means there are great location trucks to work from (and even better food trucks for the long days!).

MY OWN SHOOT

I also took some time out to do my own content shoot this month. I think it’s important to always push yourself creatively and make some imagery. Whether it be for print, competitions or just to build your brand, I always recommend doing it! You don’t need to have a big budget – pull in favours and use make-up artists/models/photographers that want to practise. This will allow you to just have a really good creative day, and everyone wins by getting imagery they can use.

VODAFONE

VISIT

FERGAL DOYLE HAIR

Social media sensation, Fergal Doyle, gives us an exclusive glimpse into his new Bristol salon...

HOW DID YOU DECIDE ON THE STYLE OF YOUR SALON INTERIOR?

I wanted a plain, clean, crisp canvas that would act as a backdrop for social media content, complete with little pockets of punchy decor and colour. I wanted the decor to reflect my brand, whilst still feeling like a natural progression from my first salon, so we explored new ways of working with black, white and neon as our colour palette.

WHERE DID YOU FIND THE INSPIRATION FOR YOUR DESIGN?

I contacted a friend who is a graphic designer to help with a brand update prior to opening the new salon. They identified ways we could update our branding but still stay true to our original visual ID. We love a little neon, so our pink neon lightening bolt sign was the basis for lots of our ideas.

DID YOU USE AN INTERIOR DESIGNER?

Yes, I worked with several designers and furniture suppliers –mainly because I wanted ideas from the experts on how the traffic in the salon should flow. It was an awkwardly shaped space, with no obvious way of setting out the sections and backwashes. Stephen from Aston & Fincher came up with a concept that looked very high end and flowed with the existing layout –it made me excited to start the refurb!

DESCRIBE THE VIBE CREATED BY YOUR INTERIOR.

Bright, fresh, crisp, clean and fun.

WHAT DO YOU HOPE ARE YOUR CLIENTS’ FIRST IMPRESSIONS WHEN THEY WALK IN?

I hope the salon looks cool yet inviting; fun, but professional. I want it to be a space they can spend a couple of hours relaxing in.

WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN?

White walls and floors, black ceilings and pink neon surprises.

DO YOU HAVE ANY CURATED PIECES OR SPECIAL FEATURES IN THE SALON?

Pretty much everything in the salon has been custom-made to my requirements –from the banquette waiting area and the countertops to the reception desk and the bathroom

ceiling –even the disco wall behind the backwash! I’m not a fan of ‘drag and drop’ salon interiors.

HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN?

We used, reused and recycled so many items –not just as a way of being mindful of the budget during a cost-of-living crisis, but also to reduce our environmental impact. Practically everything in the office was purchased from Facebook Marketplace, the reception cushions and chairs were taken from my house and lots of the paint was left over from salon number one.

WHAT SALON SOFTWARE DO YOU USE AND WHAT FEATURE OF IT DO YOU FIND MOST USEFUL?

We use SalonIQ, and it’s probably the main reason that we have managed to expand so quickly! I love the CRM functions and robust reporting abilities of the software. It allows me to grow and retain my clientele and make business decisions based on data and hard facts.

DID YOUR PRODUCT BRAND INFLUENCE YOUR STYLE OF INTERIOR DESIGN?

I frequently teach in the Wella Professionals studios and create social media content for @wellaprofessionalsUKI, so it was definitely on my mind that my salon should probably reflect the brand –while still fitting our brand personality.

WHAT SALON FURNITURE HAVE YOU CHOSEN AND WHY?

Takumi - the furniture is so comfortable, and my clients always remark on the back support! I previously purchased a ‘budget brand’ online for my first salon, and you can absolutely tell the difference. Takumi was recommended by Aston & Fincher –the design is sleek, modern and easy to keep clean.

DO YOU HAVE A DRESS CODE/UNIFORM FOR YOUR TEAM?

Black as a base (so we all look like a team), but they can then add splashes of colour and express their personalities too. Some of us choose to stick strictly to black –I travel for work a lot, so it’s easier — and some will accessorise with whatever colour they’re feeling! I wanted us to look like a team, and to be identifiable as hairdressers, so a black base was an obvious choice.

“This picture was taken just before my daughter went to her Year 12 prom. It was an emotional day for me as I really reflected on how much she has grown. Family is incredibly important to me; it’s the driving force of my life.”

5minutes with SEUNG KI BAEK

Seung Ki Baek, Creative Colour Expert and Artistic Team Member at RUSH Hair, talks AI, Iris van Herpen and the importance of family.

WHAT’S YOUR FAVOURITE THING TO DO IN YOUR FREE TIME?

In my free time, I love to exercise and play sports – I really enjoy going to the gym or rock climbing as it helps clear my mind. I also have a real passion for gardening!

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND YOUR LATEST COLLECTION?

I loved last year’s ‘Mixed Reality’ collection which was made using an AI generator. I wanted to create something that harnessed the benefits of AI, so I used an AI generator to produce new images

based on my previous work. Drawing inspiration from these new images, I then crafted my own interpretations. I employed a blend of natural light and UV, illuminating the hair area to symbolise the concept of ‘Mixed Reality’, where the boundaries between the physical and virtual worlds blur.

CAN YOU SHARE WITH US ONE OF YOUR PROUDEST HAIRDRESSING MOMENTS?

Winning Southern Hairdresser of the Year for the third time at the

quick fire favourites

TO EAT: TREESTONE BBQ RESTAURANT IN NEW MALDEN. KOREAN INDOOR BBQS ARE THE BEST!

TO VISIT: EITHER THE TATE MODERN OR THE VICTORIA AND ALBERT MUSEUM, BOTH PLACES GIVE ME A LOT OF INSPIRATION.

TO LISTEN: I DON’T HAVE A PARTICULAR FAVOURITE GENRE, I LIKE TO LISTEN TO DIFFERENT TYPES DEPENDING ON MY MOOD.

TO WATCH: BLACK MIRROR OR SQUID GAME. I LIKE MYSTERY THRILLERS AND SCI-FI TECHNOLOGY STORIES, BUT I DON’T LIKE GORE.

7 5

TO READ: I USED TO READ A LOT OF LIFE COACHING BOOKS FOR SELF-DEVELOPMENT, BUT I’VE STOPPED READING THESE NOW TO FORGE MY OWN PATH. THE LAST BOOKS I READ WERE THE HARRY POTTER SERIES.

TO WEAR: FOR WORK, I LIKE TO WEAR SMART CASUAL CLOTHES FROM ZARA. THEY ARE COMFORTABLE AND AFFORDABLE, AND ALSO GREAT FOR GETTING MESSY WHEN I WORK WITH COLOURS!

TO USE: GOLDWELL’S JUST SMOOTH SERUM AND COLOR WOW’S DREAM COAT.

1 2 3 4 6 8

TO LOOK UP TO: IRIS VAN HERPEN. SHE CONTINUALLY CREATES NEW THINGS, NOT JUST IN FASHION BUT ALSO BY EXPERIMENTING WITH DIFFERENT MATERIALS AND SHAPES.