MEDIA INFORMATION 2024
WEB
E-NEWS
PODCAST
EVENT
MEDIA2024
READERSHIP & DISTRIBUTION l
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The largest ABC-audited distribution in the sector of over 53,000 (2022/23). Published 11 times a year. Distributed for free via 900 factors across the UK Digital format issues sent to an email database of over 10,000 technicians and workshop owners. Leads generated via unique rdr.link system using bespoke URLs accompanying each article and advert
OUR READERS
WHY PMM?
56% own their business
Since its inception in 2001, Professional Motor Mechanic has established itself as the foremost magazine in the UK independent aftermarket.
84% responsible for purchasing 53% regularly use PMM Online 75% prefer to read PMM in paper format
Distributed via motor factors, the brand is well recognised as a staple among workshop owners and technicians who turn to it for technical content as well as business and product advice. The team behind PMM work tirelessly to improve the brand, bringing it to new platforms and increasing its reach.
MEDIA 2024
EDITORIAL WHAT CAN WE DO FOR YOU? Each issue we cover a range of topics affecting workshops on a daily basis
CPD ZONE NEW
PMM NEWS WITH FREYA COLEMAN
PMM has turbocharged its technical content offering by being the first automotive trade publication to gain CPD accreditation for its technical content. This means that each issue contributes one point towards a reader’s Continuing Professional Development. This is increasingly becoming a requirement within the industry for working on EVs, ADAS and other complex systems.
Where there is news to report, PMM’s News & Products Editor Freya Coleman will be there to get the scoop. Each month the most important events, developments and issues appear in our extensive four-page news section, putting PMM at the forefront of aftermarket news.
BUSINESS & TRAINING Believe it or not, but repairing vehicles is the easy bit when it comes to running a successful workshop. PMM provides readers with advice on business and training to promote profitability, efficiency and wellbeing.
SPECIAL REPORTS Got something to share? The PMM editorial team are constantly on the road covering the latest innovations and developments within the industry. Through interviews, site visits and in-depth investigations, PMM keeps its readers ahead of the competition. IN THE WORKSHOP
PRODUCT TESTS A trusted team of real world technicians give their verdict on tools, aids and consumables. Readers see products put through their paces and used on the job, offering them a taste before they buy.
We cap off each issue with a comprehensive overview of the latest tools and products to hit the market. We round them up and sort out the best of the best so you don’t have to.
MEDIA 2024
2024 FEATURES LIST January Diagnostics & Engine Management Oils, Lubricants & Additives
May
September Submitting editorial
ADAS
Batteries & Ignition Engines & Turbos
Making editorial submissions to PMM is a simple process. If you have an idea for an article or for a series of articles, get in contact with the Editor on the email at the bottom of this page. For new product releases and news, send an email to our News & Products Editor.
Filters
Winter Service & Lighting
MOT Brakes & Clutches
February
Mechanex Harrogate Preview NEW
October
Brakes & Clutches
Brakes & Clutches
Steering & Suspension
Oils, Lubricants & Additives
MOT
June
Remanufacturing
March
Diagnostics & Engine Management
November
Exhausts & Emissions
Steering & Suspension
Diagnostics & Engine Management
Tools & Equipment
Oils, Lubricants & Additives
Winter Service & Lighting
Remanufacturing
The Modern Workshop
The Modern Workshop
Mechanex Sandown Park Preview
We kindly ask that everyone submitting editorial to the magazine reads our editorial guide prior to submission and respects the word counts set out by the Editor. Articles in the magazine and online require at least one image to accompany the copy.
July/August April
Tyres, Wheels & Alignment
A/C & Thermal Management Hybrid & Electric Vehicles
December Batteries & Ignition
Tools & Equipment
Exhausts & Emissions
Tyres, Wheels & Alignment
A/C & Thermal Management
Hybrid & Electric Vehicles
Classic Car
Technical Supplement
PMM Awards
All editorial is subject to approval by the editorial team and is included at our discretion. Once editorial is submitted there will be no opportunity for approvals.
Editorial & Advertising Contacts: Kieran Nee Group Editor pmm@ham erville.co.uk Freya Coleman News & Products Editor fcolem an@ham erv ill e.co.uk Robert Gilham Group Manager rgil ham@hamervi ll e.co.uk
www.pmmonline.co.uk X: @PMMmagazine Instagram: pmm_magazine
Alex Dilleigh Senior Account Manager adilleigh@hamervil le.co.uk
facebook: Professional Motor Mechanic
Kelly Newstead Digital Manager pmmonl ine@ham ervi ll e.co.uk
YouTube: @professionalmotormechanic
MEDIA 2024
ADVERTISING RATES & OPTIONS Space
1 insertion
Type (mm)
Trim (mm)
Bleed (mm)
DPS
£5,450
255 x 390
285 x 420
291 x 426
Outside Back Cover
£3,900
255 x 180
285 x 210
291 x 216
Inside Front Cover
£3,800
255 x 180
285 x 210
291 x 216
Full Page
£3,200
255 x 180
285 x 210
291 x 216
Half Page (H)
£1,950
124 x 180
140 x 210
146 x 216
Half Page (V)
£1,950
255 x 88
285 x 103
291 x 109
House Front Cover
£1,800
-
285 x 210
291 x 216
Quarter Page Strip (H)
£1,400
60 x 180
73 x 210
76 x 216
Quarter Page Strip (V)
£1,400
45 x 255
50 x 285
56 x 291
Quarter Page
£1,150
-
124 x 88
124 x 88
(All prices are exclusive of VAT)
Covers:
What we need from you:
Loose: £50 per thousand copies
l Adverts need to be high resolution files at 300 dpi in one of the following formats: PDF, JPEG, TIFF
Minimum charge £900 for loose inserts Bound: £4,800 (into centre spread) Timeline: Copy date: Four weeks prior to cover date Cancellation: Six weeks prior to cover date
l Colour proof required
l DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small test running through the centre l Send all advert material to Claire Swendell, Production Assistant, claire@hamerville.co.uk
MEDIA 2024
WEBSITE ADVERTISING OPTIONS
Exclusive sponsored banner 728 x 90px £1200 / month
Inline MPU 300 x 250 px 3 slots £1200 / month
MPU 300 x 250px Prime slots 1-3: £1100 / month Slots 4-6: £900 / month
Homepage slider (rotating with edit) 620x415px £1000 / month
Leaderboard (4 slots on rotation) 728 x 90px £900 / month
Pop up advert Appears on every site visit 300 x 254px £900 / month
46,557
4:40mins
7:45mins
106
Unique users per month
Average website session duration
Average read time on digital magazine
Average clicks on digital magazine
l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date
Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side (desktop only) £600 / week
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month
Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £500 / month
Contact:
Robert Gilham Group Manager rg il ham@ham erv ill e.co.uk Alex Dilleigh Senior Account Manager ad ill ei gh@ham erv ill e.co.uk Kelly Newstead Digital Manager p mmonli ne@hamervi l l e.co.uk Stephanie Stapleton Digital Production step hani e@hamervi l l e.co.uk
MEDIA 2024
EMAIL NEWSLETTERS
Solus E-newsletters There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or created by us to the template specification to the right.
PMM E-newsletter
Reach: 13,000 Rate: £1,500
Reach: 13,000 Assets to be supplied as either:
Rate:
£500 p/banner
Spec:
600 x 120px £700 p/video
Spec:
600 x 338px
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html (complete with images) at 600px wide; or Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible
Subject line to be supplied with assets Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk
Contact:
Robert Gilham Group Manager rgi lham@hamervi ll e.co.uk Alex Dilleigh Senior Account Manager adi ll eig h@hamervi ll e.co.uk Stephanie Stapleton Digital Production stephani e@hamervi ll e.co.uk
Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.
MEDIA 2024
Speaking to our listeners l Monthly half-hour long podcast l Over 4,000 overall listens
Features January: What does the crystal ball hold for garages in 2024?
l Only regular podcast in the automotive aftermarket
February: FutureDrive: Debating the drivetrains of tomorrow
l Professionally produced content designed to engage
March:
What’s going on with the MOT?
April:
ADAS taking over
l Available to listen and subscribe on all major podcast
May:
Like father, like son: Why are family garages so successful?
platforms including Spotify and Apple Podcasts
June:
How can you run your workshop better?
listeners in the debates surrounding the industry
l Hosted by PMM editor, Kieran Nee
l Previous episodes have featured the RAC, the IMI’s Steve Nash, Quentin Le Hetet, Womanic’s Louise Baker, Garage Hive’s Alex Lindley… the list goes on!
Sponsorship To discuss headline, pre-roll or mid-roll sponsorship opportunities, contact Rob or Alex.
NEW for 2024 We are adding an extra monthly special podcast to satisfy demand among our listeners for some more in-depth conversations between the PMM team and the stars of the garage world. So we have come up with PMM’s Aftermarket Talks. Once a month, one of the PMM Podcast team will sit down with someone making waves in the industry for 45 minutes and chat about anything and everything.
Scan the QR code below to listen to all the episodes so far.
MEDIA 2024
TARGETED VISITORS
PMM Live brings together the expertise of the aftermarket into one place, offering visitors to Mechanex the chance to upskill and gain CPD-accreditation for free. Incorporating seminars and
repair professionals primarily
live demonstrations, PMM Live
sector. They are seeking products and services that enable them to
understanding of these needs drives the continual
reflects the business and technical
development of the shows and how exhibitors can
excellence of the magazine in a
best present their brands within them.
hands-on format.
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45% of visitors want more technical presentations on stands
their business forward.
New for 2024, Mechanex-PMM
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Over 57% spent over
Live is coming to Harrogate,
three hours at the show
Yorkshire. This opens up the show
59% purchased at the show
over a decade has proven that workshop owners practical focus at the events. A very clear
remain competitive and to drive
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Extensive experience in organising Mechanex for and technicians demand specific content and a
Mechanex targets active auto working in the independent
SUCCESSFUL APPROACH
to a new section of the population, doubling its reach.
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85% of visitors want product fitment demonstrations for parts
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51% of visitors want more live demonstrations from exhibitors
DATES FOR 2024 16-17th May Yorkshire Events Centre, Harrogate 12-13th November Sandown Park, Surrey