JUNE 2019
JUNE 2019
ISSUE 06
Business, boys and barbering Having just returned from a most enlightening and fulfilling industry business conference in sun-soaked Sicily, I am armed with facts and advice that I can use in my day-to-day working life and I don’t even have a salon. I can only imagine how motivated all those salon owners in the room must be feeling right now! (You can read all about it on our website www.professionalhardresser.co.uk in our new ‘Out of Office’ feature and also in the July/August issue). A number of top brands hold such events and I would highly recommend any salon owner who has the opportunity to attend one to do so! It adds value to your salon business, helps build your brand and inspires and supports you to achieve your business ambitions. You learn from each other, meet new people and leave with some valuable takeaways for you and your business. Moving onto all things male – there has been a pivotal shift in the male pampering culture over the last decade or so and according to NHF current statistics there are two new barber shops opening on the high street every single day. However it’s easy for your male clients to feel bemused and overwhelmed by advice, opinions and the plethora of products now in the male market – what should they be using and where should they be going? Our Men’s Special this month is here to provide you with the latest products and on trend inspiration to advise your male clients on the right regime for them.
JUNE 2019
COVER: Mark Leeson PHOTOGRAPHY: Richard Miles
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REGULARS 4
FASHION
NEWS Industry going’s on
Editor Nicola Shannon
PROFESSIONAL BARBERING
nshannon@hamerville.co.uk
PEOPLE
Assistant Editor
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Megan Danskine mdanskine@hamerville.co.uk Digital Manager Ruth Williams Digital Assistant Rebecca Mcgeoch
26 ON TREND COLLECTIONS
HOOKER & YOUNG With Bruno Marc Giamattei 13 GIFTED & TALENTED With Bradley Szekeres 14 FOLLOWER OF FASHION With Jackie Ambrose
45 NEWS & PRODUCTS Industry going’s on 46 MAN CURLS Step-by-step with Hairflair 48 ON TREND COLLECTIONS
PRODUCTS 59 What’s New
Designer Donna Booth Group Production Manager Carol Padgett Production Assistant Claire Swendell Printer Walstead Roche Ltd Publisher Bryan Shannon
SUMMER
BUSINESS
16 SUMMER LOVIN’... Care and Styling 20 TAKE ME ANYWHERE... Travel Kits 23 STYLE IT OUT... Beachy Products
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Michael Smith Julie Eldrett Phil Smith Training
Group Sales Manager Oliver Shannon oshannon@hamerville.co.uk
Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901
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THE LATEST FROM THE INDUSTRY
WE ARE ANTI COLLECTIVE ANTI LAUNCHES IN THE UK WITH AN INDUSTRY LEADERS EVENT IN LONDON. Industry icons, top hairdressers and press gathered at the NOHO Studios in London’s Fitzrovia for the launch of ANTI. Set up like an art gallery, guests saw first-hand ANTI’s 2019 Global Collection, ‘ANTIFY’, with a tightly curated fashion inspired brand video bringing it to life beneath the brand’s culture and product messaging from the brand’s founders. They also got a first look at the six styling products initially launching into the UK market. With the concept of the ANTI Collective being a collective mindset for positive change in the industry and a commitment to building a strong creative house and following, ANTI founder Francesco Ruggerino first explained the why behind the brand’s culture, before Global Creative Director Nick Irwin finishing with a creatively driven focus on education, the collection and the brands DNA. “For the ANTI brand, the UK is the centre of the hairdressing universe so for the official launch of ANTI’s trade
Taking on the challenge HEADMASTERS WILL CYCLE FROM LONDON TO AMSTERDAM IN CHARITY CHALLENGE.
Headmasters have announced that they will be joining the Teenage Cancer Trust on their London to Amsterdam cycle challenge in June. Creative Director Andrew Barton and the Headmasters board John Sanders, Tim Binnington, Mark Foster and Mike Taylor will be taking on the 360 mile, four day journey. The Teenage Cancer Trust are a charity to which Headmasters are really committed, and in the last four years have raised over £100,000 for. They are the only UK charity that provide specialised nursing care to young people with cancer. Andrew Barton says, “I’ve run ten marathons for charity over the last decade and training for events and general fitness is a part of my daily schedule so the challenge to prepare for the ride is motivational in itself but the fact that the directors and I are riding together and taking on the challenge is pretty awesome. Amsterdam here we come!” If you would like to support the team please visit their Just Giving Page: https://www.justgiving.com/fundraising/Headmasters-Headmasters.
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channel we felt it was right to build the brand from London. We are so excited to be here and have the opportunity to work and collaborate with such an inspiring group of creatives, hairstylists and salon owners alike,” Francesco Ruggerino said. Nick Irwin concluded, “As a brand, do we really know what a consumer wants, but we still create work that is still very much what the hairdresser wants to see. Creating the best version of the individual is the crux of ANTI and the collection.”
Celebrity hairstylist James Earnshaw has been appointed as the new UK Brand Ambassador for US brand amika. Congratulations to TONI&GUY who has been awarded Superbrand status for the 12th year in a row, as voted for by the British public.
“It is with deep sadness that we announce the recent and sudden passing of our very own Sean Nolan, Head of Technical for HOB Salons and Academy. Sean was enjoying working on the HOB Academy show for the Trend Vision Awards tour in Scotland when he was taken ill and rushed to hospital. It was discovered that he had a cyst on his brain, which quickly led to a fatal brain haemorrhage. His family were with him when he passed away. Sean was 37. Sean was a colour legend in his own right; a born creative, a dynamic performer, and a passionate advocate of education. He will be deeply and unequivocally missed by the whole HOB family and everyone that knew or worked with him. We thank Sean for his dedication, his hard work and his unwavering passion for hairdressing, and we hope that all our industry friends and colleagues will join us in remembering Sean as the true character that he was; vibrant, funny, flamboyant, and unforgettable in every way. Rest in peace Sean.” Akin, Clive, Paul and the HOB family.
NHF PHOTOGRAPHIC IMAGE OF THE YEAR Does your work have the wow factor? If so, this is your chance to create an amazing hair or beauty image that’s good enough for publication in a quality magazine. The NHF/NBF’s prestigious Photographic Image of the Year competition is open to stylists, beauty therapists, barbers and make-up artists who can enter a single image or collection of images to showcase their skills and creativity. Expert panel Judging will be carried out by a panel of industry experts who will create a shortlist of finalists before the winning entries are selected later this year. “This competition is now in its 15th year and we continue to be amazed by the exceptional quality and originality of the images we receive,” says NHF/NBF chief executive Hilary Hall. “We welcome professional-standard photography with the overall aim of inspiring creativity within our industry. “We’d particularly like to encourage more entries from beauty therapists and make-up artists for our 2019 competition,” says Hilary. “Do take this opportunity to raise your profile and potentially boost your reputation and career.” Competition categories The categories for 2019 are: Male fashion look (single image) Male fashion look (collection) Female fashion look (single image) Female fashion Look (collection)
BECOME F.A.M.E.OUS
Applications are now open for the Fellowship F.A.M.E. Team 2020!
The search for the next generation of British hairdressing talented is now on as the Fellowship has announced that they are taking applications for next year’s F.A.M.E. Team. The Team is the ultimate chance for hairdressers under 35 to have a year-long mentoring program packed with opportunities, education and exposure. The inspiring 12 months is designed to improve your knowledge, enhance your technical skills and build greater awareness of the wealth of opportunities that are out there for you. You will also gain exposure on an international level with press, events and platforms all put together to help you shine and make a name for yourself. Past members read like a who’s who of British hairdressing greats, with industry leaders including Errol Douglas MBE, Zoe Irwin, Adam Reed, Umberto Giannini, Antoinette Beenders, Carolyn Newman and Lisa Shepherd having passed through the program, so if you want to one day be like these guys and are ready for a diverse, eye-opening year of experiences then visit the link below to read the full guidelines for entry: http://bit.ly/FAMETeam2020
Glitzy awards evening The winners of the NHF/NBF Photographic Image of the Year will be revealed during the NHF/NBF Business Awards event (see below) to be held at the St Pancras Renaissance Hotel in London on 17 November. The evening will include a drinks reception and live entertainment followed by a celebratory party. The competition closing date is 6 September 2019. Find out more and submit your entry: nhf.info/photographic NHF/NBF Business Awards 2019 You can compete against the best in the hair, beauty and barbering industry by entering the NHF/NBF’s Business Awards which are open to both Members and non-members. There are 12 categories which include Best Independent Hair Salon or Barbershop, Best New Business, and Best Front of House. Four brand new categories have been introduced for 2019. These are: Best Independent Beauty Salon, Best Social Media, Best Salon Design and Outstanding Contribution to the Hair or Beauty Industry. Find out more and enter before the closing date of 26 July: nhf.info/businessawards. The NHF/NBF offers a range of business support services for hair and beauty salons, from legal, employment and financial guidance to discounted insurance and expert advice for managing people and boosting your business. www.nhf.info
HOOKER AND YO U NG
PEOPLE
Bruno Marc Giamattei You would be hard pushed to go to one of our industry events and not see Bruno Marc there amongst it. He is one of our industry’s biggest ambassadors whose unwavering commitment to hairdressing and the Fellowship has inspired many young hairdressers to go on to great things. With many accolades to his credit we thought it was about time we sat down with our good friend Bruno Marc to get the low down on his non-stop career. Gary: Let’s take it back to the very beginning. Where did it all start for you? Bruno: Well, my father was an Italian barber and he ran his own salon for a number of years. He then had an opportunity to buy the building next door to his salon and to extend the business, which enabled him to also do women’s hair as well, because back then it all used to be kept separate. I remember me and brother Simon, we were probably about 12 or 13 at the time, working on a Saturday in the men’s side of the business sweeping the floor and because you used to be able to smoke inside the whole place was just filled with cigarette smoke, even the barbers cutting hair were smoking! It was all Italian barbers working for him and it was genuinely combs, Brylcream and “anything for the weekend sir?”! I couldn’t wait to get out of there! When I was 13, I was then scouted to go and play football for Reading and I was over the moon, as this was exactly what I imagined for my future. Fast forward a few years and I broke my collarbone in two places. If you break it in one place, you can usually move it slightly within about six weeks,
but with the double break I had to wear a cast and it took much longer to heal. The football club withdrew the professional contract and I was offered non-contract, which meant I would only be paid for the games I played, so I had to go out and find a job. I went to work with my dad, because I was able to have Tuesdays, Thursdays and Saturdays off so I could play football. Then, at the end of that year, the football club decided not to take me on, so I went into full-time hairdressing. I knew I couldn’t work full-time as a barber and wanted to learn more, so I went to Alan International in London, where I trained with the Griffin brothers and they taught me everything from finger-waving, to perming and all the basics; it was phenomenal – I absolutely loved it. After I’d completed this training I went back to my dad’s salon in Reading, which by this time had merged and was now unisex and thriving, and there I was with my own little station cutting both men’s and women’s hair. When you didn’t have appointments on the ladies side, you’d go over and do the men as they just sat and waited so you’d have to knock out haircuts in 10/15 minutes. We didn’t have grades then so it was all with scissors over comb. I did this for a couple of years and then at the age of 19 I opened up my own barber’s salon in Reading called Bruno Marc’s which did so well that I opened my second salon in Henley-on-Thames, before I turned 20. I told all the clients I was 24 as I didn’t think they’d trust me as a 19 year old! There were six chairs and three backwashes and a big garden at the back. I only had one stylist and a junior when we opened it, so when it started growing again then my brother Simon joined me and from there we opened up the Bracknell salon five years later. My youngest brother Marcus joined at this point – there’s 10 years between us, and my other brother Aaron who is 18 months older than him left school and became a pro footballer for Reading but had a back injury, so at 24 he came and joined the group as well!
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Michael: Like history repeating itself! When you opened your first salon, what business experience did you have? Bruno: None. My dad always used to say ‘work hard and things will happen’ and it is that work ethic that has always stuck with me and helped get me to where I am today. A couple of years after we opened Henley we were offered the freehold, so my mum and dad remortgaged their house to get the money for it which also meant we got the flat above the salon. So I lived in the flat and made the business work as my mum and dad had trusted me enough to do what they did. I used to go round to all the local businesses giving my cards and pushing it non-stop, and now it’s extended from what it was and is our flagship salon and headquarters. My dad taught me a lot and I’m forever grateful. I think I probably only really started to learn about ‘business’ when I was in my early 30s. I met a man called Brian Willoughby, who used to be at L’Oréal, and he set up a company called First Service, which was an independent franchise group. He asked if he could follow me for a week and then at the end of it, he sat me down and we went through everything about running a business, from ordering the coffee to paying my staff. After that first week, he identified that I was a really good hairdresser, as I was really busy, but he pointed out that I had five stylists who weren’t as busy as me. I told him that they weren’t as good as me because I trained in London and they hadn’t – looking back now I can hear just how
stupid I sounded – but he said that for the business to be really successful it was my job to make sure they are as busy as I was by training them. Then the penny finally dropped and we used to close down a whole morning a week and train from 9 – 12.30 with all of our seniors. It sounds counter-intuitive to shut the business and not make money, but by doing it you are able to increase the skills across the team and help to make them busier and earning more money as a result. Gary: Do you still do that? Bruno: Yes, although we now do it every other week with our seniors. We allow them to bring in what they feel they need to improve, and we will tailor the training accordingly. We also use our art team to help train our juniors and on either a Tuesday or Wednesday we will split the team in half, and they will each do one full day of training every week, which helps make sure they are improving and supporting us in the best way possible which Marcus is responsible for looking after. We use our Art Team to train the rest of the team. Gary: How about as your business grew – how did you learn about business then? Bruno: It was hard at the beginning, I got married at 23 and two years later we had twins. Unfortunately our world caved in when they had the whooping cough vaccine and they both had fits. Charlotte has gone on to make the
most of her gift in hairdressing and currently is a fundamental part of the Marc Antoni group and I’m immensely proud. Nicole wasn’t so lucky and is now mentally handicapped but my wife and I have always ensured that they both receive what they need to be happy and secure. As a family we see Nicole all the time and treasure both her and Charlotte and remain immensely proud of them both. Michael: I can’t even imagine going through that and still managing to keep on top of your business successfully. Since then you have obviously won a number of awards over the years, what is it about entering competitions that you enjoy? Bruno: I can remember it very clearly, as I was 34 years old, which is actually relatively old compared to most people, and Brian invited Simon and myself to attend the British Hairdressing Awards. We both looked at each other on the night and decided that this was something we wanted to do. I’d never even done a photoshoot at this point, so I had a huge amount to learn. For my first one, I spent so long doing the hair and it was perfect – I was so proud. Then because I knew Terry Calvert really well I did my first shoot with him and I’ll never forget it! I’d done nice, clean ‘behind the chair hair’, and Terry came in and smashed it all up - I was so annoyed! That taught me so much, he told me that this would look its best on camera, not just in real life.
skillset, so we all complement each other really nicely. Things did change slightly about six years ago when my brother Simon was diagnosed with Leukaemia and he wasn’t sure how long he had. He stopped working and we off-loaded the two salons that he used to run. Fortunately, he has recently gone into remission and he now concentrates more on the business side of the salons, working with the receptionists and accountants etc. My other brothers Aaron and Marcus run all of the juniors and the trainers and then I look after the Art Team and head up everything from a creative point of view, it all seems to work really well. Gary: You were recently President of the Fellowship, how did you find that? For someone who had never done it before, that was difficult to get my head round, but by studying the photographs I soon got an understanding of what would look best on camera – that was a key lesson to learn. Gary: How important do you think awards and competitions are for people to be able to build their profile? Bruno: I think it really depends on what you want. I didn’t actually win my first BHA until 2007 and had only entered a couple of years before that. I was still playing semi pro football until I was 35 so I was winning trophies there and hadn’t thought about it until we went to the awards. In 2014 I won my third time and got into the Hall of Fame, and we also won Artistic Team. I always say to people that you are your profile and you’re the one who can take it to wherever you want it to go. For me, when I started the business it was more about opening up salons rather than winning awards, but Brian always used to advocate the importance of getting out there so people would know us better and competitions continue to be a great way of helping to raise the profile of both you and your business. Michael: What’s it like working so closely with your family? Bruno: It’s great. Like any Italian family there are always some heated discussions, but we have a varied
Bruno: It was a great honour, but I was absolutely terrified when I found out. I actually spent my own money on working with a speech writer, as I was so conscious of not wanting to appear like the village idiot when I was standing up in front of so many great names from the industry! The best piece of advice he gave me was to slow everything down. When I started talking on stage I used to talk so quickly because I wanted to get it over and done with as soon as possible, but people will only listen if you slow it right down and I think I am now a much better speaker because of it. Michael: What does the future hold for you? Bruno: I’ve just done a photoshoot and big ad campaign for my product range TAOH, which is a professional brand of 12 different products that we’re just about to start promoting. I have also recently been named International Ambassador for JOICO, which is going really well. I have been away to eight different countries already this year and not only is it enjoyable for me, it is a great opportunity for my team. I also still work in the salon from Wednesday to Saturday and I will continue doing this for the foreseeable future because I still love it.
Bruno: It’s important that you find a salon that is going to spend time on education and develop you as a hairdresser. We have recently employed a young 18-year-old girl who had previously worked at a salon for two years where they taught her absolutely nothing. She is already working on the floor and so obviously has the skills for it, but these were never recognised where she worked previously. The other thing I would say is to not chase success, let success chase you. I hear so many young hairdressers say that they want to be an ambassador for something, or that they want to be a famous hairdresser, before they have even mastered their craft. When I first started, that never even entered my head, as it was more about the sheer enjoyment of hairdressing. It’s far more important to learn your craft and if there are any weaknesses to work on them until they become a strength and then once you’ve mastered this, all of the other elements will inevitably come together for you. Bruno is one of hairdressing’s good guys, talented, driven and yet very humble. He truly loves the hairdressing industry and the people within it, driving him to nurture young talent and help them realise their own potential. During his time as Fellowship President he definitely made his mark, implementing changes that helped shape the future for generations to come. Hearing Bruno’s story is inspiring to say the least and he truly deserves all the successes that come his way. We salute you Bruno Marc.
Gary: Finally, what would be your words of advice to a young hairdresser who is just starting on their journey in the industry?
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Gifted &Talented
24-YEAR-OLD BRADLEY SZEKERES HAS WORKED AT THE AWARD-WINNING CONTEMPORARY SALONS GROUP FOR NINE YEARS, IN THAT TIME TAKING THREE TOP TROPHIES AT THE COMPANY’S ANNUAL AWARDS, INCLUDING STYLIST OF THE YEAR. HE’S CURRENTLY ENJOYING A YEAR’S WORTH OF INVALUABLE MENTORING AS PART OF THE GHD STYLE SQUAD 2018/19 AND FINALIST STATUS IN THE L’ORÉAL COLOUR TROPHY.
Why was I attracted to hairdressing. I was attracted to hairdressing due to its creativity, I just loved the buzz of Contemporary’s Stokesley salon. It was a whole new world to me, I was 15 and it fed my passion for the industry. I started my career in hairdressing working as a Saturday boy in the same salon I work as a Style Director in today. My first impression of the hairdressing world. My first impression of the hairdressing world was the glamour! I just loved how diverse the industry was: anything goes! The dynamics, people and vibes are both accepted and celebrated. I truly did find myself as a person on my journey through my career – yes there were some tough low points but those highs!! My training and the main lessons I’ve learnt. Training to be a hairdresser is hard – you have to be very disciplined and dedicated and you have to keep pushing that passion out! I never stop learning, I practise on my doll’s head in my bedroom all the time and off peak times in the salon. To this day it’s just like when I first started – always searching for new techniques and things I have seen but can’t do myself yet! Practice makes perfect. Keeping that fire in my belly is important to me and I never give up! The worst thing for a hairdresser to do is to lose the passion.
Early goals and how I achieved them. I never realised that I set goals because I don’t like to fail but having said that, I most probably do without realising it! My first ever goal was this desperation to win ‘Assistant of the Year’ at our company awards. I fed my mind and got it! Little by little I’ve upped my goals knowing I could achieve them with the right focus. My future goals My future goals would include: ● L’Oréal ID artist ● Win the L’Oréal Colour Trophy ● ghd brand warrior ● London Fashion Week stylist My advice to someone starting out in hair. I think you should always find your foundation first and build on it. Stick to what your strengths are not your weaknesses and be confident even if you have to fake it! Where you get your focus is where you get your gain. My career highlights so far. Becoming part of ghd Style Squad 2018/19 which saw Zoe Irwin as our ghd mentor – simply amazing. Assisting Adam Reed on The X Factor was a hell of a confidence boosting experience. Becoming a L’Oréal Colour Trophy Grand finalist 2019!!!
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Follower of
FASHION CONTINUING HER SERIES, DEDICATED FASHIONISTA JACKIE AMBROSE TELLS US WHY WHEN IT COMES TO CREATING THE CONCEPTS FOR D&J AMBROSE SHOWS, IT’S THE TINY DETAILS THAT CAN MAKE ALL THE DIFFERENCE
“Myself and husband Darren are no different to any other team in the sense that we put together moodboards when we’re planning our next show or collection. This is the starting point that influences what we’re aiming to create and what our concept will very broadly speaking end up looking like. It’s a mix of images and annotations, which draft out the very first flicker of our most wild imaginings. As I’ve said before, I don’t think you can underestimate the significance of the clothes our model will be wearing and the impact that will have on the hair we create. So you’ll always see fashion influences coming through strongly on our moodboards. For our most recent Trend Vision show for Wella Professonals we imagined a look that would juxtapose high-end couture with something very urban and rough around the edges. I’ve always loved playing around with that gritty contrast which challenges the perception of perfection.
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It’s no secret that my mum has been hugely influential in my love of fashion, and it’s usually in her workshop at home that the creative process really starts to ignite. It’s here I’ll head to evolve our big ideas and start to visualise what the final garment our model will wear might look like. Structure, design and pattern are critical. Mum is a traditional dressmaker and she totally understands the process, especially the fact that you have to get the foundations right. First off, we sketch out the structure of the piece and at this stage it’s super important to get the basic pattern right. It’s the foundation of everything, and if you think about it, those principles are the same with hair. The right foundations support the fall of the hair, whether that’s the cut, the colour or the way that it’s dressed, you only get the perfect shape if you get these aspects right. We adapt things as we go along, but getting a solid basis is imperative. For this particular look we wanted a
Photography: Pippa Wilson
couture structure. It’s not even worth trying to achieve something ambitious unless the fabric is absolutely right. My mum has an instinct for knowing which fabrics will work with a particular garment. Getting the piece to look, fit and fall correctly is governed by the fabric we choose. I wanted something quite raw, but it needed to support the design, and luckily in this case the calico and hessian-inspired fabric did just that. The next consideration is customising details to create something entirely original. I wanted to experiment with the lines on this piece and exaggerate certain areas – especially around the hip. Mum and I came up with a concept that takes its references from the fashion archives. You just never know where inspiration will come from! Mum created her version of a bum roll (yes, you read that right – a bum roll) - a padded roll which was tied around the waist under the petticoats to distend the silhouette at the hips during the early 17th Century. Sometimes these things can sound a bit outlandish, but actually as hairdressers we’re used to exaggerating proportions using padded pieces within the hair – why not echo that in the way we construct the garment? I already knew that Darren wanted to create something on a grand scale with the hair, so this seemed the perfect way to reflect it. As mum was drafting the pattern pieces and beginning to shape the initial prototype for the outfit, I had a lightbulb moment. What if we took the raw elements of the very foundations and incorporated them into the finished design? Soon we were pinning brown paper pieces of the pattern to the design. For the finished look we took these same sections of the original pattern and stitched them in a deliberately awkward way onto the piece. I love the way you get the contrast of a finished, ultra structured couture piece and counterbalance that with the raw foundations. It sums up everything we had aimed to represent in our very first concept and moodboard. I love the way that things evolve as they go along and always end up getting better. As a duo we strongly believe that you can always push a creative concept that bit further. We never settle for predictable. Quite the opposite – we strive to be extraordinary and never linger at the safe end of the curve. We were both so happy with the finished look, which despite being immensely strong also revealed the vulnerability of its conception. It’s a reminder that even a glittering stage show can begin in humble places – like my mum’s workshop.”
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SUMMER
Head Muk 20 in 1 Miracle Treatment by muk Haircare has a massive 20 benefits for rehydrating and replenishing sun-scorched hair. These include frizz prevention, reduced breakage, colour fade prevention, detangling, heat protection, salt water and chlorine protection, reduced blow-drying time and increased elasticity to name a few.
Soleil Shampooing by La Biosthetique removes sea and chlorinated water residue and protects the hair from colour pigment loss and dehydration. The follow up Soleil Crème can be used afterwards to intensively care for hair stressed by the sun, wind, sea and water with a 24 hour moisturising effect.
Illuminate colour in the sun with TIGI Copyright Custom Create Colour Lustre Oil. Blended with coconut oil, the product instantly tames frizz and nourishes hair while protecting against UV damage.
While your clients are off indulging in some sun, sea, sand and sangria it’s easy to forget their hair needs some lovin’ too. Our round up of sun care products promises to keep their hair beach beautiful!
Wella Professionals’ Invigo Sun range is all about protecting hair in the sun like you would protect your skin. Enhanced with Pro-Vitamin B5 to help moisturise hair after sun exposure, the range include and After Sun Cleansing Shampoo, an After Sun Express Conditioner and a UV Hair Color Protection Spray for pre-sun protection.
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Paul Mitchell Color Protect Locking Spray harnesses the power of sunflower extract for longer lasting hair colour. It also protects against UV damage from the sun, making hair look conditioned and super shiny.
EKSperience Sun Pro by Revlon Professional harnesses the power of the sea using Thalasotherapy care of hair during sun exposure. Before sun the range provides protection, hydration, manageability and hold, while after sun exposure it helps to detangle, soften and nourish the hair leaving it looking and feeling healthy.
SUMMER
Hair In The Sun by SACHAJUAN is a pre-beach protector. Containing Ocean Silk Technology and a UV filter that stays in even after a bath or a shower, it works to shield hair from direct sunlight to prolong hair health and colour vibrancy. It also doubles up to work as a styling cream, providing light control to keep hair in place while enjoying the sun.
OSMO Thermal Defense shields hair from heat styling and a host of environmental aggressors we fight off in the summer. Hydrolyzed wheat proteins in the formula enhance body and shine levels while the spray also minimizes frizz and locks in moisture and nourishment.
Washing hair everyday on holiday can be damaging, let alone a chore. Phantom Hydrating Dry Shampoo Foam by amika gently cleanses by absorbing excess oils that weigh the hair down while also working to provide ample hydration. It’s ideal for dry, chemically treated or naturally curly hair types that want a refresh between washes without losing moisture.
Combining heat and UV protection in one, the GHD Heat Protection Spray is the ultimate summer multi-tasker. It can be spritzed onto damp or dry hair to shield hair from daily heat-styling and UV damage, protecting against colour fading and dry or brittle ends.
milk_shake’s Sun & More range boast three products for protecting hair and repairing it after sun exposure. The All Over Shampoo is enriched with a UV filter and Vitamin E to protect hair from the lightening and dehydrating effects of the sun, while both the Beauty Mask and Incredible Milk Sun spray mask work to intensely nourish and condition hair after a day at the beach.
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The Insight Antioxidant Protective Hair Spray is designed for all hair types to protect against weather conditions including sun rays, chlorine and sea salt. The spray is packed full of beneficial oils to ensure hair is kept in optimum condition throughout the summer months.
SUMMER
The newly relaunched BC Sun Protect range by Schwarzkopf Professional has a UV filter to protect hair from sun damage. It also prevents discolouration and cleanses away sea salt and chemical impurities. The travel size kit contains Prep & Protection Spritz, Hair and Body Bath and 2-in-1 Treatment.
Alfa Italia’s SS19 limited edition Como Viaggio travel kit features a Lake Como-inspired pastel carry case in either a suede effect or faux calf grain leather look. It contains a 1200w mini hairdryer and a mini styling iron which heats to 190°C and two sectioning clips for the same styling power as its full-sized counterparts.
The Travel the World kit by Design.ME is filled with travel-sized bottles of the bestselling PowderDry.ME, Fab.ME and the award-winning volumising spray in a pump, Puff.ME. The kit is available exclusively from Salon Services and better still, it’s vegan, strictly cruelty-free, sulphate free and gluten-free.
No suitcase? No problem. These 100ml and under travel kits and minis will suit every client need and look super summery on your salon retail shelf too.
The Take Me With You kit contains four carefully selected products from the Electric professional product range. The clear case and 60ml bottles make for a smart and stylish travel partner, including mini bottles of the H²-1 Hydrate, H²-2 Hydrate Conditioner, °C-2 Smoothing Cream, °C-1 Intensive Treatment Masque.
ASP Affinage Salon Professional has created the Kitoko Holiday Hair set, designed to nourish and protect the hair from heat, humidity, chlorine and sea salt. The set includes the ASP Kitoko Oil Treatment Cleanser, the ASP Kitoko Treatment Balm, and the all-important ASP Kitoko Sun Defence UV Protect Spray.
All good things come in small packages and Bed Head by TIGI has taken its top sellers and create mini sizes that are perfect for summer holidays. This includes the Totally Beachin’ line for cleansing hair of salt, sweat and chlorine.
Suitable for all hair types the Great Lengths Travel Set includes a Daily Moisture Shampoo, 60 Second Conditioner and an Instant Care Protector Spray. All are 50ml to nourish and protect your clients’ extensions throughout their holiday. Balmain Paris Hair Couture 2019 Limited Edition Summer Sets comprise a handpicked trio of luxury products. The Luminous Blonde set includes Illuminating Shampoo, Sun Protection Spray and a detangling Care Comb. The Summer Rituals set includes Texturising Salt Spray, Sun Protection Spray and a comb too.
Purchasing these Balmain Paris Hair Couture limited edition sets of summer essentials gives hair professionals and salon clients alike the chance to win a week’s luxury holiday for two with flights at the Karma Kandara flagship resort on the paradise island of Bali. For details please call 0800 781 0936.
JOICO’s latest innovation, the Defy Damage series for bond strengthening and colour longevity is now available in handy carry-on sized 50ml bottles so your clients can maintain their in-salon colour service and treatment while travelling abroad.
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SUMMER
Work OSMO Matt Salt Spray into hair for tousled beach waves and matte texture. It contains Sandalwood Extract to moisturise and condition hair and improve scalp health and Bergamot Extract to control the production of sebum. The spray creates freestyle, full bodied results without drying out hair.
Fudge Professional Mineral Paste contains ocean salts to provide a gritty, thickening effect for beachy texture and windswept waves. It also contains Japanese sea kelp and shea butter which are rich in vitamins, anti-oxidants, amino acids and fatty acids, for nourished scalp and hair.
Nordic brand IdHair’s Elements Xclusive Blow Beach Spray gives a pre-styling helping hand to create structure, fullness and medium grip. The salt water spray is vegan and comes in a recycled plastic bottle. The brand encourages the packaging to be recycled so it doesn’t end up on the beaches it’s taking inspiration from.
The new way to rock waves, UNDRESSED by HAIRSTORY promises all the sexiness of beach hair, without the dry, gritty and crisp texture so often associated with surf sprays. Completely free of moisture diminishing salt, UNDRESSED, creates texture for a finish that’s seductively soft.
The marine sea crystals and ocean salt minerals in Fudge Professional Salt Spray give roughed up, natural texture and thickness, creating natural looking waves. Giant sea kelp, red algae and UVisiShield Technology strengthen and protect hair from damage and dryness all day long.
JOICO Beach Shake is a texturising finisher that creates plush separation and a satin finish with no drying salt or sticky sugars. Combining coconut oil, sunflower oil, beeswax and flexible resins for a beachy look without the sandy strands.
Bring the beach vibes back to Britain with these ‘fake it ‘til you make it’ wave enhancing styling stars.
The StyleSign CURLY TWIST range by Goldwell is created especially for wavy and curly hair. This new Salty Oil Spray spices up bouncy curls or natural waves and helps to create a beautifully breezy texture for on point holiday hair.
Recreate the beachy lived-in look that a day of sun and surf gives with this texture and volume enhancing spray by SACHAJUAN. Ocean Mist can be used on wet or dry hair but for best results, start with damp hair and spritz it in at the roots and midway down strands. Work it through with your fingers and leave to dry.
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Edward & Co
Hair Gary Taylor Make-up Jo Sugar Photography John Rawson
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Simon Webster Hair Hair SWH Art Team Make-up Xoe Kingsley Styling Greg Bailey Photography Kenny McCracken Products KMS Hair Colour Goldwell
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Mark Leeson
Hair Mark Leeson Make-up Lans Nguyen-Grealis Styling M&R Photography Richard Miles Products Revlon Professional
HAVE YOU FOLLOWED OUR BRAND NEW BARBERING INSTAGRAM?
#menshair
#barbering
#barberlife #haircuts #ukbarber
#freshtrim #menscuts
#barberinspiration #fadegame
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#malegrooming
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SERVING UP ALL THE LATEST IN BARBERING AND MEN’S GROOMING.
TAG US IN YOUR FRESHEST MEN’S LOOKS
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THE BLUEBEARDS REVENGE Doubloon Shaving Brush. The traditional wet shaving experience is now free from animal hairs with new synthetic nylon bristles.
ANDIS NATION UK BARBER SCHOLARSHIP
REUZEL BEARD BALM Softens and tames hair with a light to medium hold. Promotes thicker hair growth. Now with new wood and spice scent.
INSIGHT MAN Hair and Body Cleanser. Provides moisture, elasticity and toning benefits with organic ingredients. OSMO BALLERS BARBER JUSTIN CARR STRIKES BLUE
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Win one of two places to learn from British education guru Mike Taylor and earn an NVQ Level 3 completely FREE. Competition closes 1st July. Apply online at www.andis.com/AndisN ationUKBarber Scholarship.
SEB MAN The Fixer. Re-workable hairspray. Provides high hold and 24-hour anti humidity control.
KEVIN.MURPHY Two of a Kind duos. Rough.rider for a strong hold, slick, matte defined look. Night.rider for rough matte texture. Free.hold for flexibility and natural looking shine.
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Our men’s feature is back with another dose of all things manly. Whether you’re a men’s hairdresser or a barber, we’ve rounded up all the news, products, inspiration and education you need to keep those boys and their beards up to date and in check.
Expand your service menu and ramp up your profits with hair replacement systems. NEU Hair 4 Men are offering you the chance to win a £500+ Habia approved training program each month. All you have to do is follow their Instagram page and sign up to the competition. @neuhair4men.
Following a promise made before AFC Wimbledon beat West Ham United the Osmo Ambassador dyed player Scott Wagstaff’s trademark beard his club colours, blue and yellow.
BARBERSIDE RIDE IS BACK Eleven of the biggest brands in barbering join together for one epic journey and five intimate seminars hosted by some of the worlds most in demand barbers. All to raise money for the Make-A-Wish children’s charity. Begins 10th August, check @barbersride or www.barbersride.com for details.
AMERICAN CREW Matte Clay. Buildable texture with a workable medium hold and a silky matte finish.
MAN CURLS MEN’S PERMING IS BECOMING INCREASINGLY POPULAR; GUYS ARE OPEN TO A SERVICE THAT WILL GIVE THEM THE TEXTURE THEY WANT AND MANY SALONS HAVE SEEN AN UPTURN IN REQUESTS FROM MEN LOOKING TO EMULATE THE LIKES OF GAME OF THRONES ACTOR KIT HARINGTON’S DISHEVELLED CURLS. Further curl inspiration comes courtesy of Nick Jonas; Adam Brody and Harry Styles among others and perming can give a range of finishes from a bit of texture and wave to a tighter, more defined curl. Here, HAIRFLAIR educator CAROLYN WALKER shows us how to create waves using Curlformers® with no end papers, no winding and no fuss.
Protect your client by using cotton wool or paper towelling to wrap around the Curlformers, then apply a perm lotion and work according to manufacturers’ instructions.
Cleanse hair with a clarifying shampoo.
Starting at the front, apply the Curlformers in a random pattern, working through to the crown. (We used the 20cm Short Spiral Curlformer, available in packs of 10.
It takes approximately 15 minutes to apply a full head of Curlformers like this. Work with zig zag sectioning to ensure soft root results for that ’not just done’ look.
Do a test curl and check for a soft S bend. When developed, rinse hair for approximately 10 minutes to remove all the perm lotion. Gently towel dry and remove any moisture.
Again wrap cotton wool or paper towel around the Curlformers and apply the neutraliser. Develop as per your manufacturers’ instructions.
Rinse and apply conditioner, then style, blow and diffuse.
To book a perming or permage (simultaneous colour and perm) course for all hair lengths and types visit www.hairflairprofessional.com USE CODE PROHAIR WHEN BOOKING TO GET £50 OFF. 46 PROFESSIONAL HAIRDRESSER
Menspire Photography Jamie Blanshard
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Manifesto
Hair Manifesto Make-up Paris France Styling Alfie-Lee Marcus Photography Daniele Fummo
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Hair Jim Shaw using American Crew Make-up Roseanna Velin Styling Bernard Connolly Photography Tony Le-Britton
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Hair Ross Charles, Ruben Rodriguez and Dan Hardisty Photography & Styling Ross Charles
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The bloody butcher
Hair The Bloody Butcher using Reuzel Photography Jelle Mollema Photography & Surgarcoated
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WHAT’S NEW THE LATEST PRODUCT LINE UP
Zen Luxury Extensions has added a Luxury Hair Mask to its aftercare range. Using Kakadu Plum, one of the world’s richest natural sources of Vitamic C, the treatment mask promises to restore life into even the most damaged and dehydrated hair. It is also free from sulphates and parabens.
New JOICO Blonde Life Quick Tone Liqui-Crème Toners are a fast and powerful way to make your mark on pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, the Blonde Life collection features four shades of Sand, Silver, Violet and Clear which instantly tone in five minutes or less.
Following the launch of its colour collection earlier this year, Lômé Paris has now unveiled a professional styling range featuring products with up to four levels of hold to help stylists with even the most dramatic creations. The styling products are a new go-to for a natural styling result, without weighing the hair down or leaving residues.
Paul Mitchell Platinum Blonde Shampoo has found its counterpart in Platinum Blonde Conditioner and Platinum Blonde Toning Spray, creating the ultimate system to banish unwanted brassiness and usher in a cooler, brighter blonde. The violet formula and pigment cools brassy tones whilst keeping hair radiantly shiny and conditioned.
Label.m has launched four supercharged, in-salon treatment ‘shots’ infused with specific and powerful actives to transform the condition of hair and scalp in just five minutes. Snapshot’s high quality and proven active ingredients penetrate deeper into the hair fibre to deliver on performance in Scalp Soothing, Damage Control, Volume Boost or Colour Revive.
Balmain Paris Hair Couture’s ultra-conditioning Revitalizing Mask and Repair Mask are now available in one litre backbar ritual sizes for extra convenience. Revitalizing Mask is an intense replenishing treatment for dry, damaged and over processed hair while Repair Mask restores dry and weak hair leaving it feeling soft and luxurious.
Alfa Italia’s Liscio detangling brush has had a make over from Summer 2019 and now comes in four pastel shades of coral, lilac, mint and yellow. The brush has soft, flexible bristles, which glide through wet or dry hair leaving it soft, shiny and smooth without dragging or pulling.
Firm Mist by Eufora offers a fast-drying versatile finishing spray ideal for setting, sculpting and finishing styles. Whether incorporating into a wet set or adding a strong hold to a finished style, this product resists humidity with anti-static, high-hold style retention.
Suitable for extension wearers and natural hair, the new Great Lengths Heat Protection Spray has been created with protective protein keratin, which works to smooth down the hair cuticle and create full, glossy, frizz free results.
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BUSINESS
AS A FORMER COMMERCIAL DIRECTOR OF A LONDON ADVERTISING AGENCY, MICHAEL SMITH HAS APPLIED THE PRINCIPLES OF GOOD BUSINESS TO HIS THRIVING SALON, TRISTAN EVES, WITH GREAT SUCCESS. THIS ISSUE HE SHARES HIS SECRETS OF MOTIVATING AND BUILDING A TEAM WITH YOU…
Lessons Learnt The other day, one of my customers (let’s call her Sarah) described to me with dismay her recent experience at a London salon. It was a brand name you would recognise in that poshest of areas, Chelsea. She had nipped in for a quick haircut before a public engagement, and it wasn’t so much the mediocre cut that bothered her, or the fact that the person cutting it didn’t trouble himself to ask her name. Her dismay was caused by the salon assistant sweeping the floor. This assistant paused in her sweeping to sullenly offer a cup of tea. Sarah requested an Earl Grey. The tea – a PG tips – arrived about 15 minutes later, very dark and unappealing, with a tea bag floating below the grim-looking surface. Sarah thanked the assistant and asked for something to remove the tea bag with. The assistant stared at her for a moment, then stuck her fingers into the tea and fished out the tea bag. Not just the tips of her fingers, mind – well past the knuckle and a good old fish around. The hairdresser didn’t flinch. Sarah, who is not a snob, will never enter that salon again because of a failure in very basic customer service. It wasn’t the assistant’s fault; the salon had clearly missed its responsibilities to train her in one of the fundamental skills every assistant needs – the art of a decent cuppa. It’s a reminder that your staff is your biggest asset and should be your greatest investment. To put it another way, the most important customers in your business are your staff – the entire team from top to bottom. Take care of them and they will take care of your business, and therefore your paying customers. One of the big challenges for salons today is how you create an experience and intimacy with your customers. We have a strict policy, for instance, of making sure every member of staff knows the customers’ names. It’s basic, but it works. Just being nice and professional is not enough. You need to ensure your team understand your purpose, add value and engage emotionally with your customers. Customers are coming to you for more than just a haircut or colour. They want to feel valued and special, and they need to feel confidence and trust in your brand.
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With numerous hair salons in every town, how do you make sure they choose you? This is where your staff comes in. Salons who understand that their staff are their most important customers and look after them accordingly are the ones who will succeed. It’s really that straightforward. So, how do you attract good staff, how do you keep them, and how do you ensure they all share your belief in what you’re doing, and maintain your standards? And how do you mould them into a team, particularly when they all work different days? For us a big part of shaping, educating and engaging our staff is our annual trip. We combine a late Christmas party with a team building and training trip in March. In our first year, we took a trip to Barcelona, last year we headed for Malaga. In Malaga we stayed in a five star hotel, ate at the best restaurant, and flew out a guest speaker to talk about customer experience and the customer journey. It’s all a big investment, but invaluable. How can an apprentice know how to give five star service if they’ve never experienced it? These kinds of perks are something we see as crucial, but part of our day-to-day commitment to our staff is being as open-minded as possible. They can work as many or as few days as they like, with flexible hours to accommodate childcare. It does mean that some of the team never see each other - another reason why the trip away is a great opportunity for everyone to be together and get to know each other. An additional key part of our commitment to staff is our bonus scheme, which we run in conjunction with the appraisal system. Ten per cent of our profit is put into the scheme and paid out pro rata depending on how many days per week each member of staff works, and on their individual performance. We monitor hard facts such as client retention rates and number of five star reviews; along with soft issues such as how they work as a team player and what they do to add value. And, of course, we never underestimate the small touches they demonstrate like the amount of care and attention they put into making the perfect cup of tea!
ADVERTORIAL
LICENCES: WHAT YOU NEED TO KNOW Do you serve alcohol in your salon? Play music? Have a TV on in the waiting area? If so, you need to be licensed to stay legal, says NHF/NBF Director Tina Beaumont-Goddard. Serving alcohol “Even if you serve free alcohol, you will still need to comply with licensing laws,” explains Tina. “This is because you will be providing the alcohol as part of a service your clients are paying for, and so it is not really free of charge.” Licensing laws vary across the UK. In England and Wales you will need two licences to serve alcohol: a premises licence and a personal licence which is held by the person running or managing the business. “And in most cases you will need to have an accredited licensing qualification before you can apply for a personal licence,” says Tina. The licensing laws are similar in Scotland, while in Northern Ireland only certain businesses can apply for an alcohol licence. Find out more about alcohol licensing: nhf.info/serving-alcohol Playing music If you play music in your salon you will need to have PPL and PRS licences, says Tina. “The licensing organisation PPL PRS Ltd offers a single licence to cover both called TheMusicLicence which allows you to play music via radio, TV or other devices.” NHF/NBF Members benefit from a 10% discount on the PPL portion of the licence. Find out more by ringing the membership team on 01234 831965. The total cost will vary depending on how you use music in your salon and how many chairs you have, says Tina. “If you play music without the necessary licences, you will be infringing copyright and could be sued for damages.” Your PPL and PRS music licences cover your business
premises as a whole, so any chair, space or room renters will not need to buy their own licences. TV licensing “You can be fined up to £1,000 if your staff or clients watch or record TV in your salon without a licence,” says Tina. “This includes BBC iPlayer and watching or recording via any device including laptops or smartphones. So even if you don’t have a TV, but your clients or staff plug in their devices to watch TV programmes, you’ll need a licence.” If you live above your salon and have a TV licence for home use, you will still need a separate licence for your business. “Also – bear in mind that having a TV licence does not give you the legal right to play music via television programmes,” warns Tina. “You will still need your PPL and PRS music licences.” NHF/NBF Members can download a free detailed fact sheet about music and TV licensing: nhf.info/licence-fact-sheet
The NHF/NBF For less than 75p a day, the NHF/NBF will help you boost your business while keeping you safe, legal and bang up to date with all the latest business laws. You’ll wonder what you did without us! Find out more: www.nhf.info Join the NHF/NBF before the end of June 2019 and quote PHJ25 to get £25 off your membership fee.
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IN THIS MONTH’S ARTICLE WE’RE GOING TO LOOK AT WHY THE FINAL STAGE OF EMOTIONAL DEVELOPMENT DR MICHAEL BRODER SHARES IN HIS GROUND BREAKING BOOK ‘STAGE CLIMBING’ IS SO IMPORTANT FOR SALON OWNERS TO UNDERSTAND.
Doing it... ‘ON PURPOSE!’ If you’ve been following my recent articles, you’ll remember that we’d got to stage 6 which invited you to step beyond the boundaries created by your emotional insecurities in whatever form they’ve taken in your life until now and use the freedom to discover your passion. By now I hope you realise how powerful running your business from a place of passion can be … but stage 6 is not the end of our journey because passion is only the foundation for the real driver of success in business and that’s stage 7 which involves running your business from ‘a sense of purpose’. This is so important because if your business has a reason to exist beyond a passion for creativity or making money for its own sake, it has the power to inspire your team and your clients in a far more powerful way by giving them something to believe in. That belief creates a connection deep down inside their brain, that makes your business feel like it’s theirs. Because of how they feel they want it to grow and be successful … which means they’ll invest energy and commitment and they’ll do that because they’re so inspired that they can’t help themselves. Simon and I personally know what that feels like to lead a purpose driven salon because we both created and ran our salons ‘on purpose.’ My purpose was to create ‘the best salon in town’ through exceptionally high standards of customer care. Simon’s was to create an exceptional salon by being ‘the best hairdressing employer to work for in this county’. We discovered that if you repeatedly told the story of your purpose in a compelling way and then performed and behaved in a way that fitted the expectations you’d created, people willingly begin to join you and when that happens the magic really begins. We want you to experience the magic of ‘purpose’ as well so here is a question to help you take the first step. Why does your business exist? If the answer you come up with is self-centred, like ‘to make a profit’, or ‘to pay my bills’ then you need to think again because no one else will really care about reasons like those. Remember our examples and instead look for a purpose that’s bigger than you, something that stands out as exceptional, something that solves a problem either your customers or team have, and you’ll be looking in the right direction. Aim the power of ‘purpose’ like a laser on your business and watch as it ignites a spark deep inside your clients and staff! Next month we are going to look at and ask the question “Have you the right people telling your story? However if you can’t wait till next month go to my website and click “Shop” where you can buy our book “The Salon Owners Bible” which goes into much more detail.
www.julieeldrettconsulting.com 0797 122 6987
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BUSINESS
IT IS A CHALLENGING TIME FOR RETAIL AND COMPETITION IS FIERCER THAN EVER. BRANDS THAT SPAN BOTH ON AND OFFLINE STORES ARE HAVING TO THINK OUTSIDE THE BOX IN ORDER TO KEEP THEIR CUSTOMERS ENGAGED. THIS MONTH, I INTERVIEWED CARA LEO, HEAD OF MARKETING OF SCHUH TO DISCUSS WHAT THEY ARE DOING TO STAY AHEAD.
Look outside and learn Phil: With so many changes on the high street, how is schuh attracting customers into their physical stores with experiences that cannot be replicated online? Cara: For us it’s about creating narratives and telling stories in new and exciting ways. We love creating events in store that are 360 concepts, linking the physical retail environment with real time events and the digital space. This means customers can connect with us in store or online if they don’t live nearby. Recently we’ve worked with young artists to create live art installations in store to celebrate key cultural moments, these have included physical takeaway items as well as social sharing and interactive elements. We regularly work with key brand partners on in-store activations and like to create fun pockets of activity like our custom photobooth – it looks like your average booth but actually surprises users when they exit by printing out pictures of their shoes! Phil: Is there a pattern between online/offline shopping? Does your marketing strategy differ between these two options? Cara: We build our marketing strategy with a layered approach to allow us to create bespoke content for all channels. Our content crosses over into both our online and offline experience. We have integrated a large amount of digital into our new stores, giving us the flex to update our content daily. We also have a strong digital presence and online community. Our focus is on storytelling and inspiring our customers. Often in the digital world, we tell the same story in multiple ways because there is the space for it and the customer craves it. They want to be inspired see how they can wear product in lots of different ways. Not everyone is confident in how to pull off socks and sandals. We’ve got them. Phil: You can not get your haircut online but the industry is suffering from a decline in footfall. How do you foresee
our future high street and what is schuh putting in place to keep their presence? Cara: We’ve always focused on the customer experience, this is key when it comes to customer retention. Retail is tough, and people can buy shoes online so there’s no magic formula. Being relevant, informed and inclusive goes a long way. We work hard to constantly connect and engage with our customer, and to create a culture where everyone is accepted. We always aim to stand out and be different, that’s part of our DNA. Creating unique content tailored for our audience is especially important. We have an incredible team of creatives who are tasked with producing on-brand content daily to continue the narrative. It’s fast paced and ever changing, but we know what the schuh customer wants and we love it. I found it interesting listening to Cara talk about the way they engage with customers. With the price of trainers on par with the cost of a haircut, it is something we should think about. I believe that if someone leaves their house with £60 in their pocket everyone on the high street are in competition. It could be spent on a haircut or trainers. Or a dress/jacket/bag they see in a window on the way to the salon. The point of difference, and this is our industries USP, is the experience. Cara talks about creating in-store activations to enhance the client experience. This is something that banks and fashion retailer are heavily investing in but visiting a salon is all about the experience. Product brands are having to entice people into their space by creating original human interactions, transitioning the store into a destination. Our salons are already destinations, our experiences are already fine tuned so we are one-step ahead in the competition. Our clients increasing digital life is brought back to reality when they sit in our chair. Perhaps there is no need for activations or gimmicks. Maybe a great haircut with a clear, salon experience is enough for our industry to survive?
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TRAINING COLOURING...
CUTTING...
MENS...
SCHWARZKOPF PROFESSIONAL Colour Decoded: Freehand Specialist with Suzie McGill Freehand colouring is a technique that is here to stay – but are you clued up on all the skills needed to nail this creative trend? This one-day course is dedicated to colour trends like ombré, bronde and ronze and it will teach you all there is to know about these salon-friendly freehand techniques. You’ll leave equipped to offer something bespoke for each client and keep them coming back for more. 10th June, Glasgow Call, 01442 278 000 or email, ASKacademy@henkel.com
ALFA ITALIA Evolution of Cutting Do your clients want volume without any layers? Or do they have so much hair creating a great shape on a bob seems to take all day? This course introduces the concept of Evo-layering scissors so revolutionary that just adding them to your tool kit replaces the need for traditional layer cutting and manual point cutting with a solid blade. Alfa Italia will introduce you to its Soft Cut scissor, perfect for reducing weight and blending sections together. These scissors could revolutionise the way that you cut hair forever. 17th June, Sheffield, 28th June, Bolton Book online at, www.alanhoward.co.uk
WELLA PROFESSIONALS Classic Man Classic Man was created to give hairdressers who are already competent in basic cutting and styling the specialist skills to bring out the best in their male clients. You’ll develop essential skills in men’s cutting and styling, including clipper work and scissor-over-comb techniques. You’ll also gain confidence in the approach and communication needed for male clients. 22nd-23rd July, London Call, 0203 650 4700
ORGANIC COLOUR SYSTEMS Fashion Colours Want to create funky, on-trend, vibrant and long lasting hair colour? Push boundaries, get creative and learn how to use Organic Colour Systems to its full potential? You’ll learn all you need to know about No Limits fashion colours. From bright and bold to pastel palettes, you will get a chance to explore the wild side, away from your day-to-day. Following a morning of theory you will get hands-on in the afternoon with your own model. 24th June, London Call, 01590 646 462 or email, healthierhair@organiccoloursystems.com WELLA PROFESSIONALS Blonde Toolbox Wella Professionals has developed Blonde Toolbox to help you maximise the potential of blonde clients by delivering a couture service and perfect results. The one day course will enable you to create personalised blonde colour that attracts new clients and keeps the existing ones coming back. 26th June, London/Manchester Call, 0203 650 4700 (London) or 0161 834 2645 (Manchester) JOICO Lumishine Colour Essentials This morning session course will provide you with a thorough understanding of the JOICO Lumishine Colour range. This includes hair structure, the colour wheel, peroxide choice, achieving the correct target shade, formulating and advanced colour correction. Everything you need to know to be an expert colourist with JOICO Lumishine Colour. 9th July, Leeds Book online at, www.alanhoward.co.uk
64 PROFESSIONAL HAIRDRESSER
RUSH ACADEMY Pure RUSH This fundamental cutting course focuses on precision cutting and practical sectioning using RUSH Hair’s distinct head mapping system. With help from the team at the RUSH Academy you’ll leave confident to give classic cuts a modern edge for your salon clients. 18th June, London Book online at, www.rushacademy.co.uk MATRIX Craft Cutting Techniques This course is the next stage up from the Matrix Cutting Foundations course and is designed to build on the skills you have perfected. Personalising haircuts will be a big feature with demonstration and coaching from a Matrix Cutting Artist helping to build your skills. You’ll leave with the confidence to push boundaries in trying new techniques of cutting. 17th June, Wolverhampton Book online at, www.alanhoward.co.uk GOLDWELL Contemporary Shapes This course is for stylists with salon experience who have already attended the Goldwell Essential Shapes course. Next you’ll take what you’ve learnt and put it to work creating contemporary and salon-friendly looks. You’ll learn how to use disconnection and colour placement to enhance and emphasise the created shapes and discover styling variations for the shapes to expand your range of finish options. 10th-11th June, London Call, 020 3540 1200
ALAN HOWARD Hairdresser to Barber This course is aimed at those who are already confident in hairdressing but wish to develop their barbering skills. Step by step techniques will highlight the fundamental knowledge and understanding of basic barbering techniques. You’ll gain confidence and knowledge in the technical skills required to achieve a masculine look for your male clientele. 9th July, Wolverhampton Book online at, www.alanhoward.co.uk WAHL ACADEMY Solid Foundation: Classing Men’s Grooming 2019 This course is perfect for experienced hairdressers who want to expand their skills into barbering or for someone who has been out of the industry and wants to refresh their skills before returning. The programme is made up of demonstrations and in depth practical sessions covering layers, graduation, clipper/scissor over comb and hairlines. These techniques will give you a solid foundation from which to build up from and become an expert in this area. 24th-25th June, Ramsgate Book online at, www.wahl.co.uk SCHWARZKOPF PROFESSIONAL Gents Expert with Gary Taylor Enhance your practical knowledge about men’s contemporary haircut and embrace the male clientele in your salon. After attending this one-day course, you’ll be able to deliver the perfect male consultation, offer the very latest cutting and styling techniques and benefit from the ever-growing retail market with Schwarzkopf Professional’s OSIS Session label and 3DMen range. 10th June, Cork Call, 01442 278 000 or email, ASKacademy@henkel.com
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