Professional Hairdresser September 2023

1112

OUT OUT #STMNTSUMMIT in Hamburg

HOW TO FAIL

interview

16

COLOUR MEMO

A current converstaion on colour

REGULARS BUSINESS

7FIRST WORD

8HEADLINES

11OUT OUT #STMNTSUMMIT in Hamburg

12HOW TO FAIL

Phil Smith interviews...

16COLOUR MEMO

18STYLE MEMO

20SUSTAINABLE MEMO

21BUSINESS MEMO

33HAIR ME OUT

62BOOKED..!

Luke Benson shares his diary

64VISIT

Andrew Jose, London

665 MINUTES WITH…

Tim Scott-Wright

34THE CRAFT OF... Business

36NEED TO KNOW TRICHO

With Mark Blake

37HAPPY LEADERS

With Polly Grace

38ELENA LAVAGNI

39SHARPENING YOUR EDGE

With Graham Clarke

An

with Phil Smith

FAILURE, FIRST IMPRESSIONS & FRONT COVER SHOOTS

Does your shopfront grab the attention of potential clients? Does it captivate consumers and make them want to step through your salon door?

Your shopfront is the first impression of what you’re all about. Your services might be the best in town, but without the right exterior you could be losing clients. Whilst you’re busy building your business from the inside, it’s easy to forget that from the outside, your physical presence says a lot about your brand too.

In our Shopfront Showcase Special, we visit some salons that are maximising their salon fronts and getting their message out there loudly and proudly. Take a look on page 24 and determine the message your shopfront is sending out about you.

Now this is an interesting one! Check out the first of our new series called HOW TO FAIL on page 12. Hairdresser/entrepreneur Phil Smith will be talking to other successful hairdressers about pivotal moments in business that have made them stronger. To kick it off, Phil shares his own story of crushing defeat, immense success and everything in between.

This issue also delivers our third LIGHTS! CAMERA! ACTION! collaboration with Revlon Professional. Thanks go to Mark Leeson as he mentors two more lucky stylists from the Revlon Professional portfolio to create another stunning cover and collection exclusively for Pro Hair Get the low down on page 40.

Enjoy the read!

Editor

Nicola Shannon nshannon@hamerville.co.uk

Editorial Assistant

Tabitha Shannon tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Designer Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell Group Sales Manager

Ray Suitters rsuitters@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

HAIR: NATASA STANTIC BRAJOVIC FOR REVLON PROFESSIONAL PHOTOGRAPHY: CHRIS

23,208 • July 21 –June 22

©2023 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

HEADLINES

HAPPY 50TH TO ALAN HOWARD!

This month marks the 50th anniversary for leading professional hair and beauty supplier, Alan Howard. Founded in 1973, the company was first established in Stockport, but it has now expanded with 25 stores and Business Development Managers across the country. Congratulations!

SUSTAINABLE SUCCESS FOR TOPCHIC ZERO

Paving the way for wider ESG conversion of colour packaging, Goldwell’s Topchic Zero aluminium tube has won the Sustainability Award at the ‘Tube of the Year 2023’ competition. Made from 100% Post-Consumer Recyclate (PCR) aluminium, the manufacturing process has decreased its carbon footprint by 92% (cradle-to-gate).

HABIA ENDORSEMENT FOR WELOVE

The WELOVE education collective has announced that its Purple Hearts Club training programme has been officially endorsed by Habia. Delivered by highly qualified educators, the comprehensive education programme is aimed at providing hair professionals with ongoing technical and business development.

“Being recognised by Habia is the ultimate aim for any education platform, and I am so pleased to say that we have achieved this so quickly,” says founder Rae Palmer.

GLOBAL EXPOSURE FOR SOCIAL STARS

Bringing together the most digital-savvy and talented creatives throughout the global colour community, Goldwell introduces the Goldwell Color Collective. Helping to bring brand awareness to both the Goldwell brand and the creators themselves, representatives will collaborate on exciting new projects and participate in global social media campaigns. The UK creators chosen for the inaugural Collective of 2023 are: Casey Coleman – Chair Salon Studio, and Lydia Wolfe – Jack & the Wolfe.

ALFAPARF MILANO ACQUIRES XPERT PROFESSIONAL

ALFAPARF MILANO has recently announced the acquisition of Xpert Professional UK and Ireland. Xpert Professional founder, David Donnellan, will remain as Managing Director. “This

STYLISH CELEBRATIONS FOR REMI CACHET

Bringing the party to Newcastle city centre, the 2023 Remi Cachet annual Summer Ball and Awards Night recently celebrated the brand’s latest achievements. Not only recognising the success of all its talented stylists across the country, the celebration also marked the 10th anniversary of Remi Cachet Elegance and the 20th anniversary of parent company Additional Lengths.

GHD ENCOURAGES WOMEN TO TAKE CONTROL NOW

This year, ghd celebrates 20 years of supporting breast cancer charities with its annual

MARC ANTONI GROUP EXPANDS INTO CHINA

Award-winning Berkshire-based salon group, Marc Antoni, has opened its first salon in Xiamen, China. The group has plans to open 20 franchise salons along with a Marc Antoni Training Academy to support education for the salons in the area. The group’s Artistic Director, Bruno Giamattei, comments: ‘Having visited Xiamen several times, we saw there was a fantastic opportunity to create a salon business that was unique in its approach to hairdressing, service and education.”

EDUCATIONAL LAUNCH DAY FOR NEW COLOUR LINE

Following the UK Launch of Difiaba’s That’s Colore, an educational seminar was recently held in conjunction with its UK exclusive distribution partner, BluSky Brands. Led by Difiaba Global Head of Education, Franc Magri, the event enlightened stylists on the assortment of multi-functional colour products, as well as demonstrating colour using Charcolite, Hue & Me and Color Keep. The complete Difiaba range is now available in the UK, click here to learn more: www.rdr.link/HAM001

Taking place in Hamburg, Germany, the third edition of the #STMNTSUMMIT boasted an electrifying, immersive, artistic event that exhibited grooming art and education from the masters themselves.

With true craftsmanship in action, the educational experience brought master clipper work, look and learn hair presentations and live demonstrations of self-expression surrounding what barbering means to the STMNT community.

Focus

Cut stmnt summit 2023

Focus. Cut. Collaborate. Connect: this was the focus for the annual global get-together, with a fresh release of trending statements from across the world.

The #STMNTSUMMIT showcased global barbering and fashion trends, alongside the high-performing power behind STMNT Grooming Goods. Charged by the Global STMNT Creators, guest speakers and industry experts, plus a special show from Hair Artist Kevin Boon from Belgium, the event celebrated unrivalled skills, the latest digital trend forecast and barbering beyond gender.

Collaborate

STMNT X VIDAM

Continuing its mission of making bold, authentic statements, STMNT joined forces with Hungarian urban artist, VIDAM, to co-create the 2023 Artist Edition Promotion live at the #STMNTSUMMIT

The overarching theme of the artwork was “what does barbering mean to you”, which was asked to the live STMNT community audience, who each shared their thoughts and ideas on this topic. VIDAM then translated these ideas into art, resulting in a truly co-created design. The community-led STMNT x VIDAM collaboration will be unveiled through a limited-edition design collection and select POS material.

IN THE FIRST OF A NEW SERIES, PHIL SMITH TALKS ONE-ON-ONE TO SUCCESSFUL HAIRDRESSERS ABOUT THE PIVOTAL MOMENTS IN BUSINESS THAT HAVE MADE THEM STRONGER. IT’S SAID THAT YOU CAN’T SUCCEED UNTIL YOU’VE FAILED, SO FROM CAREER SETBACKS TO CRISES OF CONFIDENCE, PHIL UNCOVERS THE THINGS THAT HAVE GONE ‘WRONG’ AND WHAT THESE SETBACKS HAVE TAUGHT HIS GUESTS ABOUT HOW TO DO THINGS RIGHT.

TELL US ABOUT WHAT YOU THINK HAS BEEN YOUR BIGGEST CAREER CHALLENGE OR ‘FAILURE’ SO FAR… IN OTHER WORDS, WHAT’S BEEN YOUR BIGGEST MISTAKE?

My biggest mistake was growing too many salons too quickly. The thing is, it’s easy to get caught up in a whirlwind of success when it’s all seemingly going so well. I opened my first TONI&GUY franchise in Salisbury when I was 23 years old, and the day I opened the doors I had just three clients. I’d stretched my finances to the limit and had to build the business from literally nothing. I borrowed the cash I needed to open another salon in Bath and soon, things began to fly. I was the first TONI&GUY

franchisee to have two salons and the youngest franchisee in the company.

Before I knew it, I had opened up a string of salons across the South-West, I’d won Wales & South-West Hairdresser of the Year three times and I was getting nominated for British Hairdresser of the Year. I opened salons in Canada and Australia and, in what felt like the blink of an eye, I had a chain of 28 TONI&GUY franchise salons globally, with over 600 staff and annual sales of £16m, a media profile and a list of celebrity clients. There were so many ‘pinch me’ moments.

The flip side of running a huge portfolio of salons meant that life was a juggle of

spreadsheets and staffing issues. I had a young family at home, and I was doing a regular, punishing, long-haul commute to the other side of the world. The big success had become a big stress and I guess it was inevitable that things would fall apart.

It was while doing a hair show in Russia in 2009 that the final wake-up call came. I was half an hour away from being on stage alongside some of the most respected hair names in the world. The payroll hadn’t gone through for one of the salons and each and every staff member started calling me, wanting to know where their money was. It was the final straw of what had been an incredibly stressful few months. Added to

AND TO KICK THINGS OFF, WE ASKED PHIL TO SHARE HIS VERY OWN EXPERIENCES OF CRUSHING FAILURE, IMMENSE SUCCESS AND EVERYTHING IN BETWEEN…

that, I was in the midst of a serious health scare, undoubtedly linked to the pressure I was putting myself under. Yes, I had a business worth £16 million, but if you’re spending £16 million and £1 to keep it going, you’re losing money –that’s not to mention what it was doing to my soul. I’d had enough. I began selling off my salons one by one.

WHAT WOULD YOU SAY ARE THE BIGGEST LESSONS YOU LEARNT FROM THIS?

Don’t just go for growth – the root of that is often greed and ego. In hindsight, I could have stuck at two salons and been in a better financial position with a whole lot less stress. I’m a person who likes to be in control, and there’s no way you can be when you expand so rapidly and to such an extent. My lesson is that a huge turnover is just pure vanity; profit is the only way to judge the financial success of your business.

HOW HAS THIS EXPERIENCE HELPED YOU MAKE BETTER DECISIONS IN THE FUTURE?

Growth at a slower rate can be frustrating, but it makes for longevity. I look at the long game now.

IF YOU COULD START ALL OVER AGAIN, WHAT WOULD YOU DO DIFFERENTLY?

Funnily enough, my answer is nothing. Not a single thing. Life is about the highs, the lows, the successes and the failures. I’ve been blessed with my career, and I wouldn’t change a thing because it’s all brought me to where I am now.

WHAT CHARACTER TRAITS WOULD YOU SAY HARD TIMES HAVE TAUGHT YOU?

One character trait I feel it’s made me LOSE is arrogance. You have to stay humble, grateful for your success and never takes things - or people - for granted. Money can go as fast as it comes, I never forget that.

HOW MUCH OF SUCCESS IS BEING IN THE RIGHT PLACE AT THE RIGHT TIME?

People say you make your own luck, but instead I think everyone has their moments of luck – it’s what you do with it that matters. Without a doubt, I was

in the right place at the right time when I opened my first TONI&GUY franchise. It was the height of their prosperity, and you could say I was ‘lucky’, but equally, I took the chance.

The other thing is that there is no easy route to success. Nothing replaces sheer hard work and if you have the right approach and ethic, success just flows. I’m the first to say that I’ve never been the most talented hairdresser, so I’ve always had to work harder to prove myself. In some cases, talent can make you complacent; if you don’t experience setbacks or knocks to your confidence, it’s all too easy and you can lose your drive.

WHEN WAS THE LAST TIME YOU DOUBTED YOURSELF – AND HOW DO YOU OVERCOME THOSE FEELINGS OF SELF-DOUBT?

I doubt myself every single day. I find it incredibly hard to make decisions, so I’m constantly thinking, “am I making the right choices?” I also hate confrontation, and that can increase doubt inside yourself. I guess the only way you overcome doubt is to keep going. I’d say I’ve worked harder over these past three years than ever, but when things are hard – as they’ve been for all of us post Covid –you just have to work harder still.

WHAT WAS THE HARDEST DECISION YOU EVER HAD TO MAKE?

The hardest decisions always involve people. I’ve had to take legal action in the past to protect my business and that’s not easy – it makes me feel sick. But morally, I know that when people act incorrectly or pose a threat to your livelihood, you have to stand up for yourself.

WHAT HAS BEEN YOUR MOST SUCCESSFUL MOMENT RECENTLY?

Seeing my son, George Smith, win Men’s Hairdresser of the Year at the British Hairdressing Awards last year outshines anything I’ve ever achieved myself. It gives me immense pride when my children accomplish success in their own right. It’s made me realise that the most satisfying triumphs are not about money or financial reward.

ARE YOU A PERSON WHO TAKES RISKS?

100 per cent. I wouldn’t be where I am

now without taking some huge gambles. Whatever you do, there’s a ceiling if you just follow the norm. If you want to break boundaries and aim for more, you have to take risks. The greater the risk, the greater the reward.

SUCCESS IS OBVIOUSLY DIFFERENT FOR EVERYONE, BUT WHAT DOES IT LOOK LIKE TO YOU?

Success looks exactly like where I am right now. My product company is in its 17th year and I have my family working under one roof in the building where it all began. It’s the best feeling ever and I’d take it over any material thing I’ve ever owned.

WHO IS A SUCCESSFUL PERSON YOU ADMIRE, AND WHAT LESSONS HAVE THEY TAUGHT YOU?

I’d have to name two. Charles Worthington is a masterclass in what makes a successful business plan. Everything he did was a textbook example of how to build a brand –his business growth was phenomenal and he played every decision brilliantly. My second is Toni Mascolo. Almost all my life lessons came from him – in fact, pretty much everything that ever came out of his mouth was a golden snippet of business advice. He taught me so much: Always come home from work richer than when you started that morning; people never work for you, they work with you; never get too big to do the little stuff and so much more. Toni was like a second father to me, and I miss him dearly.

WHAT THREE PIECES OF ADVICE WOULD YOU GIVE TO ANYONE AT THE START OF THEIR CAREER?

● True wealth is derived from the things you can’t buy. I used to think wealth was fast cars and nice watches, but these days, I’m never happier than when I’m with my dogs walking along a Cornish coastal path.

● Work hard, with passion, and you won’t fail. There’s no easy route to success – you must put in the effort.

● Never do anything expecting something in return. Do good things when you can because, trust me, they’ll make you feel good too.

This Autumn, we’re saying goodbye to cool tones and hello to warm tones! Since the cool girl aesthetic is still on trend for many of our clients, we’re seeing lots of balayages – think auburn undertones shining through onto strawberry blondes, or really light coppers with peach and orange undertones…

STACEY WHYTE, DIRECTOR, CHEVEUX SALON

GET THE LOOK I AIMAN AZAM, ROAR

My inspiration for this look stemmed from the sea and the sand; I wanted to use colour to reflect this beach theme. When creating the look, I needed to start with a messy texture, so I began cutting into a heavy fringe. After the cut, I coloured the hair with a blending technique. I used deeper blues to melt into lighter blues and icy blonde tones, before contrasting this against some coppers too. I felt this incorporated my beach theme brilliantly, reflecting the shift from the sea to the sand.

HOW TO KEEP BALAYAGE EXCITING I JACK HOWARD

Whilst the natural, understated colouring technique of balayage remains one of the most popular services in the salon, it can be difficult to ensure it remains new and exciting during every appointment. We spoke to Jack Howard, a L’Oréal Professionnel Colour Ambassador, on what to keep in mind to maximise a balayage service:

● It’s not just for long hair Balayage is a great technique for all lengths, and many salons are missing out on this. Have you thought about it for bobs, shags, mullets? A few pieces can be a great add-on service for shorter hair.

● Traditional balayage goes to the root. Initially crafted as a highlighting technique that is applied root to tip, the service was designed to create impactful looks that keep those clients coming back!

● It’s great for tinted clients. A few pieces painted whilst the tint is still on can offer a really fresh, super soft result – think about this for your brunette clients.

● There are regional differences in clients’ preferences. Really zoom in on what’s happening around you and make sure you can offer the desired looks in your specific market.

Aiman

BRUSHES, BOARDS AND BALAYAGE I OLIVIA GALLAGHER

‘As a perfectionist, I used to really struggle with using brushes for a balayage; I found their shapes would often actually prevent me from achieving the seamless blend I wanted. After experimenting with a wide variety of brush shapes and textures over lockdown, I decided to make my own instead. I designed, marketed and manufactured my own set of unique brushes – complete with an innovative new blending brush – as well as a significantly wider, longer balayage board. When combined with extra-wide foils, the board works efficiently through using wider sections of hair during the treatment, this means less time and a quicker service, ideal for clients with long hair!’ www.rdr.link/HAM002

Wipe the Slate Clean

Smoky inspired shades will be another popular trend this season. Think smoky greys, blues and purples, which clients can wear all over the hair or paired with a darker root for a low-maintenance look.

SUZIE MCGILL

Introducing the Pro Color Pigment Remover from L’ANZA, a new product that gently removes up to three levels of unwanted colour without lifting natural colour or compromising on hair quality. Crafted with Vita C-Plex+ technology to create gentle, damage-free lift, the formula uses seaweed, biotin and hydrolysed pea protein to help protect and preserve the hair’s integrity. www.rdr.link/HAM003

Suzie McGill

When it comes to Autumn cutting trends, the 90s are back and in full swing! Think of ‘The Rachel’ cut with lots of layers and texture, but styled with beachy waves for a modern update. Another iconic retro style on the rise is the fringe. From curtains and blunt blocks, to bangs and wispy fringes – there is a style to suit everyone! To really capture the essence of this 90s look, pair a wispy fringe with a half updo – the key is to not make it look like you’re trying too hard.

SAFY B

Seeing Green

Introducing the Pro Glide Straightener from WAHL, designed for effortless, single stroke styling. Featuring an adjustable, digital temperature with lower heat options to protect all hair types, the tool is designed with ceramic-coated and keratin-infused plates to create a flawless, frizz-free result.

www.rdr.link/HAM004

THE DREADED AUTUMN FRIZZ

As Autumn approaches with its colder, wetter days, clients begin to face a whole host of new hair problems; September marksthe beginning of a new season of styling challenges, creating the perfect environment for the dreaded frizz. With a combination of moisture, central heating and cold temperatures, the following months may be an excellent opportunity to boost your haircare retail…

With hair taking a battering during the cooler months, advise your clients to smooth, soothe and nourish at home with the Hair Oil from Hairstory With a subtle aroma of woody tones and floral notes, the oil works to repair damage and add shine, perfect for lifting the autumn mood.

What’s more, with the cold and damp weather, curls can become frizzy and drop. Hairstory’s Hair Balm is crafted to add volume to curls without feeling over-gelled, also reviving dry or over-processed hair to make curls ‘perfectly imperfect’.

www.rdr.link/HAM005

Gill Berry, Marcus Giamattei, Dan Spiller for Joico

UNLOCK YOUR CURL POWER

Alterna announces the exciting launch of its Textures & Curls collection from My Hair. My Canvas., its 100% vegan line that celebrates self-care and self-expression. The high-performance, silicone-free collection offers five products designed to celebrate natural textures and curl types, leaving the hair feeling noticeably strong. Simplifying the curly haircare routine with multi-benefit formulas, the range works to: boost hydration with the Begin Again Curl Conditioner and More Butter Masque; lengthen curls from initial use with the Loosen Up Curl Elongator; and fight frizz with the Begin Again Curl Cleanser and My Way Curl Defining Gel.

www.rdr.link/HAM006

THE BUBBLE BOB I TINA FAREY

Whilst Bobs have been THE haircut trend of 2023 so far, one particular cut has recently began to steal the limelight – the Bubble Bob.

As you may have guessed, the cut is just like it sounds – a bob that mimics the shape of a bubble! But, compared to the normal, classic bob, the bubble bob is a lot bouncier, more rounded and volumising.

Here’s how to create the look:

● The cut should be blunt with some long layers, this creates a thicker appearance and adds body and movement to the style. The front section should almost appear graduated, with slightly longer

face-framing pieces hitting the chin.

● Styling this cut correctly is essential. I would advise using a round brush and hairdryer to add further bounce, it also helps flick the ends into the chin. Should you like to add even greater volume, you can also go in with some velcro or heated rollers, focusing on the top of the hair.

● To finish, I always love to use a shine spray to create that glossy, bubble-like look. The Goldwell StyleSign Diamond Gloss Shine Spray is one of my favorites, it can be sprayed onto dry hair to perfect the look with a high shine, whilst also banishing any frizz.

www.rdr.link/HAM007

GIVE PLASTIC THE CHOP...

Whilst it’s no secret that the failure to recycle plastic correctly is creating a detrimental effect on our environment, did you know that the global beauty industry alone produces 120 billion units of plastic waste each year?**

We sat down with Alice Dawkins, creator of leading hair extension brand Milk + Blush, to hear her tips for brands looking to improve their sustainability efforts.

Review Packaging Materials: Where possible, brands must commit to choosing recycled and recyclable materials to package items in. Sustainable materials like paper, bamboo or aluminium are easy to recycle and require less energy to produce.

Give Back: Every year, millions of hair extensions end up in landfill, producing a high level of greenhouse gas that significantly contributes to global warming. To combat this, brands need to consider recycling schemes that encourage customers to return their unwanted product. We donate all returned hair extensions to the Matter of Trust Clean Wave Campaign, where it gets used in storm drains to soak up major oil spills.

Remain Transparent: open and honest with your customers about your eco-efforts. Consumers are more likely to buy from brands that have good environmental practices; transparency is another valued ethos which will likely set you apart from the competition.

You can view Milk + Blush’s stance on ethical sourcing and

Go Organic...

Introducing the debut organic haircare range from award-winning hair . With over 15 years of experience working with different hair types at his own salon in Belgravia, Adem began to question the use of damaging chemicals in hair products. This inspired him to craft the ADEM organic haircare range, with each product containing the hero ingredient of hazelnut, picked and pressed on his own family farm. Intensely hydrating, softening and protective, the range boasts a shine-amplifying, antioxidising formula to envelop each strand with strengthening properties.

www.rdr.link/HAM008

MAKE THE SUSTAINABLE SWITCH...

As we all know, navigating sustainability goals can often be overwhelming and complicated. We caught up with Scrummi, the Certified-B salon towel corporation, on the simplest ways to implement new initiatives:

1. Introduce sustainable towels: Not only helping to prevent the ruinous effects of colour stains, Scrummi’s disposable towels are made from 100% biodegradable wood fibres. Through minimising your laundry load, energy usage and associated costs, your salon can contribute to a more sustainable future for the industry.

2 Save energy: There are multiple other ways to save costs on your energy bills, including smart meters –contact your energy provider about the different ways to keep track of costs and wastage.

3. Turn waste into recycling:

We all know that salons produce a lot of waste, but there are a number of initiatives and companies in place to minimise this. Earlier this year, we launched a recycling partnership with Recorra to make it simpler for salons to recycle their used towels.

www.rdr.link/HAM010

_plastic_waste#nav-area

A FREELANCING FIRST: NEW APP LAUNCHES FOR PRICING SOLUTIONS

users to create a detailed working structure and target annual profits and expenses, before calculating the suggested

realising how much they are worth to the world and to our

Abbey Jarrold

for gaining that all-important industry experience…

Network: Events are a great place to learn, meet new people and network. Our industry is incredibly creative and collaborative, and you will be welcomed at any event or gathering. Introduce yourself, where you work and what your niche is (if you have one), get into the habit of doing this at every opportunity.

Put yourself out there: It is so important to reach out

on your journey –this is how our industry evolves. Recently, I’ve found that one of the best ways to do this is via social media.

Assisting & shadowing: There may be someone in your salon – or perhaps an icon in the wider industry – that you have always admired and looked up to. Why not ask them if you can assist in the salon, on shoots or at shows? Not only will they appreciate your support, but this is a chance to learn first-hand what it takes to work behind the scenes.

Stylist and business coach, Ruth Lundstrom, has launched The Freelance Suite – a world first for freelancers in the hair and

multi-benefit , sensorial , silicone-free, vegan

Alterna’s My Hair. My Canvas. Textures & Curls collection features a new luxe blue version of the environmentally friendly 50% post-consumer recycled packaging.

Curl Power

ALTERNAlaunches a new high-performance My Hair. My Canvas. collection for textures and curls.

In a world where self-care and self-expression go hand in hand, clients have become adept in selecting products that embrace their authentic inner selves.

With this in mind, Alterna introduces its Textures & Curls collection from My Hair. My Canvas. Offering five unique formulas, the 100% vegan, silicone-free collection champions authenticity through celebrating natural textures and curl types.

The trend of embracing and enhancing natural texture has never been stronger, and with a huge percentage of women worldwide having wavy, curly or coily hair, Alterna’s Textures & Curls collection is their perfect haircare partner.

Alterna understands that every curl is different and haircare regimes should be personalised for specific textures and needs. With multi-benefit formulas that cater to all curls and reduce the number of needed products, the collection simplifies the curly haircare routine –whilst still achieving amazing results.

THE POWER PLAYERS

Begin Again Curl Cleanser  Improves curl texture and formation, maintains curl patterns and reduces frizz.

ALL THE GOODNESS

✔ Vegan Botanical Caviar

✔ Fair Trade Coconut Oil

✔ Fair Trade Cocoa Butter

✔ Shea Butter

✔ Kakadu Plum Extract

✔ Moringa Seed Oil

✔ Banana Flower

“Our Textures & Curls collection was created for women who want to care for and embrace their curls as an expression of their unique beauty. This collection gives women the power to celebrate their curls by infusing their hair with mindful ingredients to create an indulgent, sensorial experience.”

Dorothee Dufour, Alterna Global Head of Marketing

Begin Again Curl Conditioner  Hydrates, detangles and defrizzes all textures while enhancing curl definition and form.

More Butter Masque  Nourishes all textures, reduces frizz and enhances waves, creating curls and coils with long-lasting bounce and shine.

My Way Curl Defining Gel  Provides a soft, flexible, non-greasy hold and humidity resistance for up to 72 hours.

Loosen Up Curl Elongator  Lengthens curls from initial use and helps to maintain curl and coil pattern.

For more information on Alterna’s Textures & Curls, visit www.alternadirect.co.uk To see more, head over to Alterna’s Instagram www.instagram.com/alternahaircare_uk/

Shopfront showcase

We all understand the importance of first impressions, but what does this mean for your salon shopfront? This month, we asked a number of award-winning salons across the country how your window displays can be maximised to promote business and draw attention from potential new clients.

A BLOOMING BUSINESS

TIM SCOTT-WRIGHT AT THE HAIR SURGERY

At his salon in Stourbridge, Tim Scott-Wright at the Hair Surgery partners with a local florist to install ornate door decorations. Marking the start of each season, the flowers are not only a strong visual statement of natural beauty, but they also help to encourage community bonds.

Spring Summer

In April 2021, just after hair salons began to reopen after Covid, Tim Scott-Wright jumped on the popular door decorating trend and enlisted the talents of a local florist, Floral Secrets.

Autumn Winter

A DIFFERENT KIND OF MANNEQUIN...

SALLY AND JAMIE BROOKS, BROOKS & BROOKS

Our salon is situated in a Grade 2* listed building and comes with a beautiful, large window right at the front that floods the room with plenty of natural daylight. The front window displays a variety of beautiful plants in face planters, this showcases the personality of the salon to those outside. Each pot has its own hairstyle, and passersby are always stopping to take pictures – I am sure they will all have names before we know it!

“At the time, we had just been allowed to welcome clients back and I wanted to mark the occasion. A spring-themed floral installation across our salon entrance seemed like the perfect way to welcome the new season and signal a fresh start for our business after a really challenging year,” says Tim. “Our clients love the installations; they all look forward to seeing what we have created for them each season!”

As a local business owner, the floral displays also serve a greater purpose for Tim. He explains: “We are a community salon and growing local relationships is really key for us. During

CREATIVE Commerce and COLOUR Coordination

First impressions matter, so ensure your retail products are prominently displayed in an appealing and organised way. Design an eye-catching display that showcases your products and entices customers to explore further. Use visual merchandising techniques such as colour coordination, proper lighting

lockdown, there was a great sense of solidarity amongst the business community here in Stourbridge and I am committed to keeping that momentum going as part of our business ethos.”

The floral displays also serve as a great publicity tool too, helping to attract new clients by showcasing the salon’s creativity and commitment to the community.

BRIAN MACMILLAN, F&M HAIRDRESSING

and strategic product placement to draw attention. Consider incorporating seasonal themes or offers too; we like to bring seasonal décor in at Christmas and Easter which always catches the client’s eye.

Product displays are the vibrant canvases of a hair salon, where creativity merges

with commerce to captivate clients. Like a work of art, a well-crafted retail display can maximise your business by displaying a variety of products. It’s not just about showcasing your talents; it’s about telling a visual story that sparks curiosity and compels people to bring their salon experience to their home.

A VERY BRITISH DISPLAY

Being a barbershop, we’re offered the unique opportunity to attract the attention of passers-by, playing on the natural instinct and intrigue brought on by the theatrics of a working barber. At Murdock London, we keep the glass of our windows fairly clear to ensure our expert barbers are in full view. The journey a customer goes through when peering through our windows is special; they’ll see our expert team hard at work, they’ll see smiling customers with a refreshment in hand and they’ll see our signature men’s grooming range.

Once we’ve obtained the curiosity of a passer-by, we’ll aim to hook them in further with our beautiful, laid-back product displays. Always playing on our British heritage, we include props such as old leather footballs, boxing gloves and iconic literature which all work excellently with our signature Murdock blue packaging.

Top tips for a great shop window:

✓ Define your unique selling point.

✓ Everything you use must be doing its part in visually telling your brand’s story.

✓ Use one source of central inspiration –you don’t want to overwhelm the customer. This could be a campaign’s still asset or a new product, for example.

AS PRETTY AS A PICTURE

I’ve been on Motcomb Street in Belgravia for 25 years – it’s a beautiful street with a mix of coffee shops, galleries and high-end boutiques. We’re the only hair salon, so I’ve always felt it’s important to stand out. We started investing in shopfront displays around seven years ago. Initially, we worked closely with a couture florist, who created incredible displays for us, but it became too expensive. Now, I work with an independent florist called Sarah Cleaver (@floraldesignsbysarah), who is still super creative, but able to bring our visions to life at a fraction of the cost. Whatever ideas I send her, she can make it happen using a mix of faux flowers, real flowers and foliage.

Our bespoke outside displays are a real feature on Motcomb Street; they’re a talking point for our clients as well as anyone passing by. Shopfronts can be quite boring, but by updating our displays around three times a year we are able to keep things fresh. It’s great publicity for the salon and it’s something we’ve become known for; people often stop and have their pictures taken outside. We’ve also won two major awards at Belgravia in Bloom as part of The Chelsea Flower Show. It’s a real buzz coming up with the next theme and playing our part in keeping this street as picturesque as possible.

ELLIOTT PRITCHARD, MURDOCK LONDON

ERROL DOUGLAS, ERROL DOUGLAS HAIR SALON

A PICTURE IS WORTH A THOUSAND WORDS

Priding ourselves on our colour expertise, it’s crucial that the Rainbow Room International salons showcase the breadth and creativity of our colour work. This is a huge part of our brand identity, and our salon windows need to be a reflection of our reputation. As you can see here, many of our salons showcase our latest collection imagery in the windows, featuring striking haircuts and bold colour placements. By doing this, clients can see the work we are able to achieve, as well as gaining inspiration into the latest trending colours and cuts. The captivating images also draw in many passers-by, leading to new clientele.

VICTORIAN Elegance

When it comes to our George Square salon, we certainly have a more unconventional shopfront... but this is what attracts many of our clients!

Based in an old Victorian building –the historic Merchants House – our architecture does all the talking, without any need for much signage or graphics. Clients love the sophisticated, chic feel that the salon gives off, enticing them inside. The salon also has large, exposed windows, providing glimpses into the salon whilst still keeping it very mysterious.

With more and more people considering their impact on the planet, there is an important opportunity for us to engage with new customers who are interested in finding a sustainable salon solution. Displayed in En Route’s windows are posters and banners that detail the actions we take to be more

sustainable, such as our recycling scheme, vegan products, biodegradable towels and renewable energy. Our salon brand motto is ‘Where sustainability meets amazing hair’, so we use the window to ensure clients know they can reduce their environmental impact whilst still receiving high-quality services.

MELENIE TUDOR, EN ROUTE

YASMIN MCMAIL, RAINBOW ROOM INTERNATIONAL GEORGE SQUARE

SUZIE MCGILL, RAINBOW ROOM INTERNATIONAL UDDINGSTON

FREE HUGS this way!

How important is your window in presenting your salon brand to new clients?

It’s really important, particularly for potential new clients to feel welcome. At Ena Salon, we always make a special effort to create a welcoming and fun environment for clients. We’re in a high-traffic area, so it’s a great space to communicate the vibe of the salon to our passers-by.

How often do you change the displays?

Two, three of four times a year maybe. It’s not regimented, it’s dependent on when we have something particular to convey. Sometimes we have the window completely free, and that can be really refreshing too; it allows people to see in and witness the stylists and clients relaxing in a warm environment.

How do you decide what goes on the display?

There is no set way! It can be from a conversation or through an artist getting in touch, sometimes a client may even have a great idea. Over the years, we’ve had artists, writers, team members, friends and clients all contribute to the window. We used to use vinyl stickers a lot, but lately it’s been more paint and freehand.

What comments do guests make on the windows?

Whilst it’s often a talking point with existing clients, our quirky windows have definitely attracted new clients too. The feedback isn’t always positive though – we’ve even had some clients concerned that the front of the salon has been vandalised! We aren’t put off by this feedback

however, as we want the window to be provocative and reflective of the ethos of the salon.

What budget do you attribute to the windows? Whilst it depends on what the specific plan is, we never spend an enormous amount; a relatively small budget is always allocated.

Do you ever feature your collections or hair work?

We have a screen in the window

which will sometimes display our stagework or collections, but it’s mostly footage of the team. We don’t like to use our collections in the window very often as we find hair to be so subjective. We treat each client as an individual and don’t want anyone to feel we’re not the right salon for them if they don’t like a

HAIR ME OUT

THIS MONTH, CELEBRITY HAIRDRESSER ANDREW BARTON LOOKS AT HOW THE PROJECT EILEEN CHARITY ARE PROVIDING EXCELLENT ADVICE FOR DEALING WITH GRIEVING CLIENTS.

We all know that being a hairdresser is just one of the many different relationships we have with our clients. On top of this, we are their confidante, their counsellor and often, their friend. Whilst we’re one of the first to hear about their great, life-changing moments, we often bear the responsibility of listening to their sad news too. Through my work as a salon hairdresser, I’ve learnt first hand how challenging it can be to have difficult conversations with a client, especially during the grieving process. We have never been trained to handle these difficult conversations, so it can be hard to know what to say.

That’s why I’ve become a Patron for Project Eileen, a registered charity that was founded to proactively help teenagers cope with bereavement, death and grief, mainly through providing schools with free multimedia teaching resources on these important topics.

Recently, Project Eileen has expanded their remit. For the second year running, the charity are teaming up with barbers and hairdressers nationwide for their fundraising and awareness campaign, Hair Raising 23. Running from 14

“Through my work as a salon hairdresser, I’ve learnt first hand how challenging it can be to have difficult conversations with a client, especially during the grieving process. We have never been trained to handle these difficult conversations, so it can be hard to know what to say.”

Eileen has produced an exclusive Fact Sheet for hairdressers and barbers with practical advice on how to talk to clients who are experiencing bereavement and grief.

As the first of its kind in the hairdressing industry, the Fact Sheet includes details of grief support – such as examples of helpful things to say and topics to avoid mentioning – as well as information on the process of grieving and the emotions involved. Every salon and barbershop taking part in Hair Raising 23 will be provided with a campaign pack containing the Fact Sheet and a video guide on how to talk to bereaved customers.

I hope these resources become fully integrated into every salon’s training programme and client care lessons. They offer the skills and knowledge to help our staff navigate difficult conversations with confidence and compassion, and this is truly important.

The video was filmed with me in various Brighton salons, who are all supporting the Hair Raising campaign. It would be great if you could all take part by signing up now ready for October.

To get involved in Hair Raising 23 and receive the exclusive Fact Sheet, please email: hairraising23@projecteileen.co.uk

Follow Andrew @Andrew_barton_hair  and @andrewbartonlondoneducation ABLE  Andrew is:

UK Creative Ambassador for salon-only brand Keune.  Creative Director Racoon Hair Extensions

Honorary Ambassador The Hair & Barber Council  Hairdresser Ambassador The Little Princess Trust

TO OPEN UP OUR NEW THREE-PART SERIES, SOME OF THE INDUSTRY’S BEST BUSINESS BRAINS OFFER THEIR ADVICE ON HOW TO HONE YOUR SKILLS...

s a business owner, our biggest challenge is customer behaviour. Whilst it has changed since Covid – with clients visiting the salon less often – I find that when they are in the chair, they are a captive audience and responsive to any suggestions and upsells that you make. We service about 1100 people a week, and if they drop two services a year, that’s a big impact on the bottom line!

Many salons didn’t survive, but those that did are now even stronger; those that used Covid to restructure and reframe are now flourishing. The issue now, however, is rising costs –supplier costs have increased by up to 25%, which you either have to absorb or pass onto your customer.

Price increases is a big challenge – we are doing selective price increases as we didn’t feel comfortable putting up prices across the board. You have to be sensitive and look at the market value for services. People’s scales have shifted; they are now very price sensitive to what they consider a luxury.

As a business owner, you need to have empathy, be mindful of emotional wellbeing in the salon and understand how to engage with the different generations. Hairdressing is relationship based; it’s all about people.

THE CRAFT OF...

Being a business owner is something I am really proud of, especially in today’s climate. It’s not easy; there are so many things to juggle and a lot of challenges to face –but I still love it. I was an apprentice and a stylist before taking over the family business, so I am aware of the issues the team face as well, from maternity leave and work/life balance to education and job security.

Everyone has their own worries and concerns, and as a business owner you have to be aware of what inspires different people. It’s not always about money; it can be about family time as well as career opportunities.

Like everyone, concerns about recruitment, rising costs and the future of the industry are on my mind, but it’s important to be open with your team, talk to them about the challenges and make sure the salon is a happy place to work! Being a salon owner today is not just about business acumen; it’s about having empathy, understanding and the ability to look ahead.

BUSINES

THE HAIRBANK

RICHARD WARD HAIR & METROSPA FOR L’ORÉAL PROFESSIONNEL

Hellen Ward

Ria Kulik

Business in our industry is very inconsistent. When it’s good, it’s brilliant, but it can be broken down in an instant. We have found that any news announcements regarding energy costs and rising interest rates impact the business directly. The scaremongering in the news makes clients panic and stretch their appointments out.

At the moment, clients pushing their appointments further apart and the rising costs of running a salon are the industry’s two biggest issues. Being brutal with corporate companies when it comes to negotiating contracts is now a must! I would much rather pay more money to my team than to a large corporation, so I cut costs behind the scenes on anything that doesn’t affect the quality of the client’s experience.

I am lucky because I love being with my clients, but I also get a huge buzz from running a business. The best feeling I ever get is when the team loves working together and being in the salon. I also enjoy looking at other industries and trying to better ours by incorporating fresh approaches and ideas. I’ve been in business for a long time and still really enjoy most aspects of it. This is why I launched Honest Salon Leadership, to create a space for business owners to talk openly.

Running a business in 2023 means you need to be very level-headed and adaptable. I have 100% become a better business owner since becoming a dad and I’m much more understanding.

After a very challenging three years post Covid, we are beginning to see some light at the end of the tunnel. Our salons are based in affluent areas in the suburbs of London, and we have seen a good increase in client numbers and client frequency. Luxury expenses may have been put on hold for some when it comes to moving house, buying cars and going on holiday, but our clients still see getting their hair done as a necessity – this has resulted in our team members being fully booked most days across our 17 salon group! However, the ongoing challenge we face is having too many clients and not enough team members to service them. Recruitment is still an issue for us and the industry as a whole, but we are focused on doing everything we can to try and acquire great talent.

We’re a business that was established 40 years ago and the changes have been at a rapid rate. The recipe we had 40 years ago, 20 years ago and even three years ago for creating a successful salon business has changed significantly, and the impact of minimum wage, nest pensions, rents and the rising cost of energy has had a huge effect on our bottom line. We must keep our finger on the pulse to find solutions to these issues, but the satisfaction I get when we overcome these hurdles is worth all the blood, sweat and tears.

To run a business today, you have to have the vision of what you want your business to look like at the end, rather than at the beginning. Anyone can open a salon tomorrow, but it’s much harder to create a business that’s sustainable and long-lasting. Once you’ve created the vision, you need consistency, drive and determination to help you reach your goals. There is no denying that there will be good times and hard times, whatever business you’re in. It’s about having the strength and the fight to push through and come out the other side. The final important quality is being able to understand what your own strengths and weaknesses are. I know my strengths and how I should invest my time to get the best results, but I’m also surrounded by amazing people that are better than me in certain areas of the business too.

HOB SALONS

HONEST SALON LEADERSHIP AND FOUNDER OF BLOGGS SALON FOR L’ORÉAL PROFESSIONNEL

Joe Hemmings

Natasha Grossman

NEED-to-KNOW TRICHO

Is there a solution for new mums experiencing hair loss, and why does it happen?

With the demand for information regarding hair loss and thinning hair at an all-time high, trichology has never been such hot news!In the second part of our new series, Nioxin ambassador and globally recognised trichologist, Mark Blake (MIT WTS IAT), explains what you should know about postpartum hair loss and what can be done to minimise it.

Becoming a new mum comes with enough stress and worry as it is... the last thing a busy woman needs is to see clumps of hair falling out in the brush.

Does this affect every new mum?

No, the good news is that not every new mum will suffer from postpartum hair loss –generally, it is around 40-50% of people. This tends to be worse after the first baby and less bad after subsequent births.

Will hair fall out all over the head?

No. Typically, the hair loss will occur most noticeably at the tendrils (temples). However, the loss is more noticeable at the hair line, which can make it feel much more drastic.

What causes postpartum hair loss?

It is high-circulating placental oestrogen that prolongs the anagen phase (hair growth) during pregnancy; the withdrawal of these hormones causes the hair to shed. Once the child is born, the hormones begin returning to normal. At this point, there’s a drop in oestrogen which restarts the normal shedding phase – all of the overdue hairs that would have come out during the previous nine months will start shedding at the same time.

How long does this last for?

It doesn’t last forever. The hair will return to its resting phase for about three months, so the shedding will usually take place for around six months. If it hasn’t stopped after this duration, then I recommend you seek advice from a trichologist or GP.

How can I minimise the hair loss?

It is all about eating properly. Hair has to be grown, and you can only grow as a result of what you eat or retain. The hair follicle is a sensitive barometer of your health, and you need to make sure you are giving it all the right nutrients. It’s particularly important for healthy hair to have a good combination of protein, dark green vegetables and vitamin B12.

What products do you recommend using during this time?

I would recommend a form of anti hair loss serum. These work efficiently to improve root anchorage for thicker, fuller hair.

Any other top tips for mums dealing with postpartum hair loss?

Prevention is better than cure! Start the haircare regime before the hair begins to fall out.

“The hair follicle is a sensitive barometer of your health, and you need to make sure you are giving it all the right nutrients. It’s particularly important for healthy hair to have a good combination of protein, dark green vegetables and vitamin B12.”

HAPPY LEADERS

Grace Salon Leadership was founded in 2019 by me, Polly Rose, a multi-salon owner for over 35 years! My mission is to inspire salon leaders to live their happiest lives and to lead with kindness to create a great salon culture and successful business where everybody feels they can be their best selves. I believe people do their best work by thriving in an environment that recognises, accepts and celebrates the differences within the team. Over the next few issues, I will be helping you to become a happy leader…

In Pro Hair last month, I shared my salon ownership story. It described the problems I faced and how debilitating it felt, and the actions I had to take to turn it around and fall back in love with my business. I know I’m not alone and that there are many salon leaders out there who are struggling.

THE LAST THREE YEARS HAVE LEFT SOME OF US FEELING STUCK, uncertain and operating on autopilot; many of us are feeling exhausted, unsatisfied, overwhelmed and disengaged. We’re in a routine of coping and surviving, leaving us with no energy to work out how to move forward. If you are having to deal with a work issue on top of that – be that a staffing problem, financial crisis or any other managerial responsibility – you could well feel like giving up or even walking away.

IF YOU ARE READING THIS AND THINKING:“this is me”, then let’s celebrate! The fact that you can recognise your problems, means that you can change them. You deserve to feel fulfilled and happy, and so I am going to show you how to tap back into your power and your leadership.

First, I need you to find some uninterrupted time to spend on self-awareness. Find a quiet space, grab a pen and paper, dig deep and answer the following:

● How do you feel right now?

● How do you want to feel moving forward?

● What is happening right now in your salon?

● How is this affecting you?

● What is this costing you? Your health? Your relationships?

Very often, when we want to open a salon, we have a vision for how it’s going to look and feel, but all too often the vision stops there –then the problems start to occur and we have no idea how to deal with them.

So, let’s get that pen and paper ready to describe:

● What does your ideal salon look like?

● What would be the impact on your life if you achieved this?

● What will happen if you do nothing?

I’M REALLY HOPING THIS WILL GIVE YOU CLARITY ON HOW IT IS AND HOW IT COULD BE,and that doing nothing is not an option. Ultimately, you get to choose how you want to move forward – that’s why you need to be clear on the outcome that you want. Then, you can start to list all the steps you will need to reach this outcome. Whilst doing this, consider any problems you may come up against and how you will resolve them.

AT THIS POINT, YOU HAVE TO GROW YOUR BACKBONE;dedicate yourself to the work with a steely resolve that no matter what, this is what you want. That is your job as a leader.

THE OTHER PEOPLE TO CONSIDER, OF COURSE, ARE YOUR TEAM.Being honest, open and clear on your vision for the future will encourage your team’s commitment and allow them to move with you. Explain to them WHY you are doing it before you tell them WHAT you are doing; give them the opportunity to share and discuss their thoughts and responses – this is often when the lightbulb moments happen!

AT THIS STAGE, IT WILL ALSO BECOME CLEAR if there are people on the team who are not going to play ball. Since their behaviour may be inhibiting to your plans, this might be the time when a difficult conversation must be had. Remember, it is their decision if they decide they don’t ‘fit in’ any longer.

I really hope this article will give you the confidence and motivation to take that first step across the bridge. Once you start to move across, you’ll never look back.

In next month’s edition, I’m going to talk about:

● Different leadership styles and how they can affect salon culture.

● How to determine your leadership style and make the changes you need to make.

YOUNGGUNS(Go For It!)

HOW TO ENGAGE WITH YOUNG PEOPLE IN THE INDUSTRY

Hairstyling is an art that has always been relevant and in demand, but in recent years, and especially after the pandemic, there has been a notable decline in the number of young people showing an interest in hairdressing. This is an issue causing concern, as the lack of new talent and enthusiasm will likely result in the long-term decline of the industry.

The reasons why the younger generation are not interested in training to become hairdressers are complex and varied, but it’s important to understand these to ensure the survival of the hairdressing industry.

One reason is due to the traditionally low wages. There is a perception that hairdressing is not a particularly lucrative profession, so young people are deciding to pursue higher paying jobs not realising that in the long run, if done well, this is a career that can give them a very comfortable lifestyle.

Even with years of experience, some qualified hairdressers are not able to earn as much as those working in other professions. This lack of financial security could be a key factor in why young people are deciding to abandon the hairdressing industry.

The unpredictability of the role could also be why they may be wary of such a career choice. A hairdresser’s salary depends on the number of hours they work and how many clients they see, as well as their skill and reputation. Young people may feel that these uncertainties could put their financial security at risk.

The worse part for me is the lack of recognition for hairdressing, which can discourage young people from entering the profession. The long hours and hard work that go into creating a successful hairdressing career are not always valued or appreciated, and therefore they may not be able to see its potential rewards. Of course, there are plenty of programmes they can join, such as L’Oréal ID Artists, and it’s up to us to encourage them to take part in these.

We all know hairdressing requires tremendous amounts of skill and patience. It can be physically demanding standing for long periods of time, with constant bending and lifting; these long hours are necessary, but they can cause

physical exhaustion. With the day-to-day tasks such as cleaning duties, the physical demands of the job can be too much for many young people to handle.

Another possible reason why young people are leaving the industry is the lack of career advancement opportunities. Most hairdressers opt out after five years of experience as it’s hard to move up.

This lack of development and progression can make it difficult for them to stay. By creating apprenticeships that offer them upfront guidance, mentorship, and hands-on experience, more can be done to make the industry attractive to the younger generations. Offering classes and seminars on the different aspects of the field –from hair cutting and colouring to customer service and marketing –could help to familiarise them with the educational and practical side while also highlighting its many benefits.

A vital way to attract young people is to create educational opportunities that will give them the skills and confidence to gain the NVQ3 qualification. Many younger people lack the knowledge and skills required to enter the industry after the college qualification. Product partners such as L’Oréal Professionnel can offer training and support, so we all need to look at what is on offer. We need to work together more closely; by creating networks among hairdressers, barbers, salon owners and educators, the necessary tools, knowledge and resources can be more easily shared; this will create a more nurturing, collaborative environment where those just entering the field can learn from those who are already established in it.

Another way to motivate young people is by offering recognition for their work through competitions and showcases. To ensure the future of the hairdressing industry, it is essential that they become more involved in it. By offering more opportunities, working together more closely and recognising the achievements of young people within the field, the issues of them leaving the industry can be turned around. It is only through these collaborative efforts that the future of the hairdressing industry can be secured.

Elena Lavagni of Neville Hair and Beauty for L’Oréal Professionnel gives her opinion…

“A vital way to attract young people is to create educational opportunities that will give them the skills and confidence to gain the NVQ3 qualification”

SHARPENING

yourEDGE

Mastering 5 Key Business Skills for a Successful Barbering Business I Graham Clarke, CEO, Murdock London

Barbershops are more than just places where people get their hair cut and beards trimmed; they are meeting points, places of cultural significance and businesses. In this article, we’ll discuss five essential business skills that every barbershop and salon owner should learn to ensure the growth and success of their business.

UNDERSTANDING AND MAXIMISING AVERAGE RETAIL PER CLIENT

An important aspect of any retail business is the concept of ‘Average Retail Per Client’ (ARPC) – this measures the average amount of retail product sales a business makes per client. It’s not just about the service; it’s about providing an end-to-end solution that includes products that customers can take home. The first step in increasing ARPC is understanding the needs of your customers. Stock your shop with quality products that your clients will want to use even after leaving the shop. Make sure your barbers are knowledgeable about these products and can confidently recommend them to clients.

SETTING THE RIGHT AVERAGE SERVICE PRICE

The average service price is a reflection of the value you provide to your customers. Setting this price is a careful balancing act; you must consider the cost of your time and resources, the quality of service you offer and what your local market can bear. Research is crucial. Get a sense of what other barbershops in your area are charging, and what services they offer at those price points. Make sure your pricing reflects your expertise, the quality of your services and the overall experience of visiting your shop.

FOSTERING CLIENT RETENTION

1 4 2 3 5

Your business success relies heavily on your ability to retain clients. It’s often cheaper to keep a customer than to acquire a new one, therefore you should develop strategies that increase customer loyalty. Providing excellent service is a given, but also consider implementing a loyalty programme, offering exclusive deals or hosting special events. Making your clients feel valued and appreciated will encourage them to return.

MAXIMISING COLUMN UTILISATION

In barbershop terms, a ‘column’ refers to the working hours of a barber. If a barber’s column is not fully booked, you’re losing potential income. Avoiding this requires efficient scheduling and online booking systems that are easily accessible to clients. Consider marketing slow periods as exclusive slots for loyal customers or offering incentives for off-peak bookings.

PRIORITISING STAFF RETENTION

Your staff are the backbone of your business. High staff turnover can lead to inconsistent service, which could negatively affect your customer base. Therefore, prioritising staff retention is a must; ensure your barbers feel valued and well compensated. Offering ongoing training opportunities can also help, not only in terms of improving their skills, but in making them feel invested in the growth of the business. Create a supportive work environment where everyone feels part of a team.

By paying attention to these five key areas, you can optimise your operations, keep both your clients and staff satisfied, and ensure your barbershop remains a cut above the rest.

Lights! Camera! Action!

Known for his flawless colour work and immaculately executed photographic collections, Mark Leeson’s iconic style has seen him scoop over 50 national/international awards, including the much-coveted British Hairdresser of the Year title, for which he is nominated again this year.

Mark’s creativity, combined with his interest in inspiring colourists and hairdressers through education, platform shows and collections, signalled a really exciting time for Revlon Professional when he took the role of Global Ambassador.

Proud to be working with a company that encourages strong, confident consumers to express their personality through their hair, Mark’s global presence has gone from strength to strength.

Mark is also renowned for his iconic brand of glamorous, wearable hair, and his passion for mentoring. Pro Hair’s Editor, Nicola Shannon, couldn’t therefore think of a more perfect partner for a series of features entitled ‘LIGHTS! CAMERA! ACTION! The third part of this Special Partnership sees Mark guiding two hairdressers from the Revlon Professional portfolio, as he helps to bring their creative vision to life.

“LIGHTS! CAMERA! ACTION! is the salon stylist’s introduction to session work”, says Mark. “We ask the hair stylists to turn up with their favoured tool kit and each are presented with a model – plus the styling portfolio from Revlon Professional (of course!). Throughout the course of the day a collection is created.”

“I have always been a firm believer that what you give with the left hand, you receive with the right, and I’ve stuck with

that philosophy throughout my career. Although I’ve enjoyed a lifelong career behind the chair, my most stand-out days are ones I’ve spent mentoring up-and-coming individuals.”

“And here we are… on one of those stand-out days for our third Special Partnership with Pro Hair

I always love September –for me it’s a much bigger sign of the new year than January 1st! As an avid follower of fashion, I think my love for this month stems from my passion for fashion. I love all things Autumn –I’ve never been a fan of summer attire unless I’m sun-drenched in Dubai! Come the second week of August, when things start to shake up a bit, (if you are anything like me, you’ve already earmarked trends on the catwalk months before) we are spending our final holiday days flicking through the likes of Net-a-Porter, Matches or Flannels!

Anyway, I digress... I’m delighted to once again present the work from two members of the Revlon Professional family for our LIGHTS! CAMERA! ACTION! shoot exclusively for Pro Hair magazine. It was another great, creative day and I hope –like their creators and I –that you love the results.”

Mark Leeson

“I have always been a firm believer that what you give with the left hand, you receive with the right, and I’ve stuck with that philosophy throughout my career.”

STAR STYLISTS

Tina Lombardi

@ Moda

Natasa Stantic Brajovic

@ Andrew Jose

STAR DIRECTOR

Mark Leeson

@ Mark Leeson, Global Ambassador, Revlon Professional

STAR CAMERAMAN

Chris Bulezuik

STAR WARDROBE

Joli Gidd

STAR MAKEUP

Lauren Mathis

STAR SOCIAL

Bella

STAR PRODUCTS

Revlon

Professional

Mark Leeson

“I loved working on this issue! September heralds a whole new season of style when we can interpret our own vision from the Autumn/Winter catwalks and offer a whole new colour palette to our clients. It was fabulous to work with Natasa and Tina on these models, they’re both really creative and confident stylists.”

Tina Lombardi – Moda

“It was a great day with my Revlon Professional family. I absolutely loved working under the direction of Mark – and I learnt so much in terms of the volume and foundation of curls. My model was absolutely fabulous and her hair was a dream.”

Andrew Jose

“When I received the invitation, I specfically asked if I could do a textured model, so I was absolutely delighted with the model that Mark cast for me. I’ve always admired Mark’s work, especially with textured hair, so it was a truly celebratory day for me.”

The hair was prepped with Revlon Professional RE/START Curls Nourishing Cleanser and Conditioner for wavy, curly and coily hair. A small amount of Revlon Professional RE/START Curls Defining Caring Cream was applied to towel-dried hair to aid frizz control. To help create defined, luxurious and flexible bouncy curls, a blend of Revlon Professional Style Masters Curly Orbital and Revlon Professional Style Masters Curly Fanaticurls was also used. The hair was finished using an Revlon Professional for added Revlon Professional Modular for lightweight hold.

The hair was washed using the new Revlon Professional Eksperience Color Protection

Color Intensifying Hair Cleanser, formulated with sulfate-free surfactants that revitalise the hair and maintain hair colour for longer. We then conditioned the hair using Revlon Professional Eksperience Color Protection

Color Intensifying Hair

Conditioner. Containing cranberry extract, this colour protection conditioner protects against colour fading and moisturises coloured hair.

Revlon Professional Equave Instant Leave-In Detangling Conditioner For Normal To Dry Hair

Revlon Professional Style Masters Modular Mousse and volumise during blowdrying. The hair was then curled using Professional Style Masters Double or Nothing Lissaver Revlon Professional Style Masters Glamourama for shine.

The hair was teased into place using Revlon Professional Style Masters Double or Nothing Reset to create texture and grit, before using Revlon Professional Style Masters Creator Matt Clay to define and smooth the parting. Finally, Revlon Professional Style Masters Must-Haves Photo Finisher was sprayed all over.

Revlon Professional Style Masters

Creator Defining Gel was used to create a wet to dry look, with Revlon Professional Style Masters Double or Nothing Reset for added texture and volume. The hair was finished with Revlon Professional Style Masters Glamourama for shine and Revlon Professional Style Masters Must-Haves Modular for medium hold.

Natasa Stantic Brajovic –

Tina Lombardi

Tina Lombardi

Natasa Stantic Brajovic

Natasa Stantic Brajovic

PUT YOUR COLOUR GLOW INTO GEAR AND SET YOUR SHINE GOALS TO FULL BEAM.

Clients are obsessed with super-shiny, healthy-looking hair, and thanks to Revlon Professional’s two new Color Excel formulas, you can now fulfil that envy-inducing shine in record-breaking time.

Here’s the chance to give your in-salon services a glow-up and to let your colour skills shine bright with Revlon Professional’s ultra-performing, caring colour. In two dynamic acid and alkaline formulas, discover the ultimate demi duo for infinite service possibilities.

IS FORMULATED WITH:

PROTEIN-FILLER PEPTIDES TO PRIME:

Peptide chains replenish proteins in the hair fibre, rebuilding structure and restoring strength for a reparative effect. This primes the hair for uniform colour deposit, excellent pigment retention and optimal light reflection.

CUTICLE LOCK TO SEAL:

Surface-smoothing finishers to align the hair cuticle for maximum light reflection, locking in colour and care.

1vs.leading acidic demi-permanent colour brands

CHROMA LIGHTSPHERES TO DEPOSIT:

High-reflective pigments 1,000x smaller than the hair fibre for optimal pigment diffusion within the hair structure. This creates a glow-from-within effect.

All of these factors help to achieve unbeatable results and stronger, vibrant, healthier-looking colour. As the ultimate demi duo for infinite service possibilities, now you can treat, colour and shine in half the time.1

LET’S GET THE GLOW DOWN...

ALKALINE TONE-ON-TONE CREME COLOR

Discover healthy-looking, glowing colour with customisable lift that’s kind to the hair. Offering low-lift, low-commitment colour, the Color Excel Alkaline, tone-on-tone colours are the perfect colour refresh for Revlonissimo Colorsmetique and Color Sublime to correct and enhance gloss like never before.

✓ Customisable lift

✓ Colour refresh

✓ Colour correct

✓ Blend first greys 44 SHADES

ACIDIC GLOSS TREATMENT

Color Excel Acidic Gloss Treatment reverses damage and recovers the hair’s natural condition in just one application. With the ability to ramp up to 4x more shine in just 10 minutes, it’s the fast route to stronger, healthier-looking colour that glows from within.

✓ No lift, no risk, no compromise

✓ Damage-reversing

✓ Neutralises and tones

✓ Colour glaze 31 SHADES

To find out more or to become a Revlon Professional stockist contact us on 020 7391 7440 / customerservice.uk@revlon.com (UK) or +353 (0)1886 9300/ customerservice.ire@revlon.com (IE)  Learn more about Color Excel: www.revlonprofessional.com

To pick up tips, trends and style inspiration, follow @RevlonProfessionaluk on Instagram, Facebook and YouTube, or visit www.revlonprofessional.com.

DESMOND MURRAY

WOMEN

IN THIS COLLECTION, DESMOND MURRAY HAS USED AN ECLECTIC ARRAY OF COLOURS, CUTS, TEXTURES, SHAPES AND FINISHES TO REFLECT THE WONDERFULLY BEAUTIFUL AND DIVERSE CHARACTERS OF TODAY'S MODERN, CONFIDENT WOMEN.

Hair

Desmond Murray

Colour Rosie

Briscoe

Make-Up Lauren Walsh

Styling Jamie Russell

Photography Desmond Murray

THE NU WAVE COLLECTION FOCUSES ON INDIVIDUAL IDENTITY AND EXPRESSION WITHIN BRITISH YOUTH SUBCULTURE THROUGH LOOKING AT ELECTRIC STYLES AND EXPERIMENTAL TRENDS.

SANRIZZ

THE NU WAVE COLLECTION BY SANRIZZ SHOWCASES MODERN-RETRO LOOKS AND INCLUDES INSPIRATION FROM THE 20S, 50S, 70S AND 80S. ELEMENTS OF THE LONG-LAYERED HIPPIE-CHICK COMBINES WITH ELFIN DIY PUNK CROPS AND GELLED MULLETS; TEDDY-BOY MEETS BOWIE QUAFFED HAIRCUTS.

Hair Leonardo Rizzo, Sharon Cox, Rudi Rizzo –Sanrizz Artistic Team Make-Up John Christopher Styling Rubina Marchiori

Photography Ram Shergill

THESE NEW PRODUCTS HAVE JUST

1. UNAPOLOGETICALLY YOU

Schwarzkopf Professional revolutionises the salon experience with its next-generation hyper-personalised haircare brand: SalonLab&Me. The award-winning SalonLab Smart Analyzer combines hairdresser expertise with data-driven insights to provide a truly personalised haircare recommendation for salon clients. Clients will receive a unique haircare prescription, matching their exact hair type, while hairdressers can explore an exciting new business model for their salon.

www.rdr.link/HAM012

2. READY FOR A REBOOST?

Introducing Colour REBOOST, the new semi-permanent colour range from Nëal & Wølf Available in eight intermixable shades, the ready-to-use, customisable formula has been designed exclusively for professional use, combining the properties of semi-permanent and direct colour with conditioning care for rich results and a high-shine finish.

www.rdr.link/HAM013

3. LATHER, RINSE, REFILL

With the introduction of new refill pouches for its most popular litre-sized shampoos, conditioners and luxurious hand wash, Oribe joins its design heritage with its continued commitment to sustainable packaging. The latest refillable additions include its Desertland Restorative Body Créme, Valley of Flowers Replenishing Body Wash and Côte d’Azur Revitalizing Hand Wash, all using 71% less single-use plastic than its large-format litre bottles.

www.rdr.link/HAM014

4. COOL, CALM, CONFIDENT CURLS

Crafted by a team of world-class, in-house scientists, Keune Haircosmetics has launched its highly anticipated Confident Curl range. Including a nourishing shampoo, conditioner, mask, and three leave-in products, the formula is comprised of 96% natural ingredients to hydrate and define all curl types.

www.rdr.link/HAM015

5.

BEAUTY STARTS AT THE SCALP

As beautiful hair begins with a healthy scalp, Goldwell introduces the newly expanded Dualsenses Scalp Specialist range, an advanced collection uniquely formulated to target specific scalp needs. Comprised of vegan, colour-safe formulas, the range enables stylists to customise and recommend professional regimens to address clients’ individual scalp issues.

www.rdr.link/HAM016

DROPPED

Power. Precision. Performance

Put the power back into your styling with Falco, the new reimagined hairdryer from BaByliss PRO…

Drawing inspiration from the world’s top session and salon stylists, Falco is BaByliss PRO’s quietest ever dryer, showcasing innovative new technology crafted with functionality in mind.

Evolving beyond their traditional use of simply drying wet hair, hairdryers have become one of the most versatile tools in a stylist’s arsenal. With this in mind, Falco is the culmination of years of research and development, putting the needs of stylists at the forefront of its design.

Falco’s key features include:

Whisper-Quiet Performance.

As BaByliss PRO’s quietest dryer ever, Falco is noise engineered to be much less audible, and more friendly to salon or on-set environments.

Precision Styling Tools. Falco comes with high quality attachments as standard: two air-concentrating nozzles in different sizes developed for precise blow-drying, and a diffuser attachment for drying and styling wavy, coily and curly hair without creating frizz.

Intelligent Heat Control. With three speed and four temperature settings, the digital motor is programmed to avoid extreme heat, this ensures optimum temperature control to promote healthy haircare during styling sessions.

Reimagined Design. Allowing stylists to deliver exceptional results with precision and finesse, the design includes new, lightweight, T-shape construction, a well-balanced grip, and intuitive controls to minimise fatigue.

Enhanced Durability and Sustainability.

Crafted with premium materials to withstand the demands of busy backstage environments, Falco ensures longevity and durability. The new magnetic rear filter is easily cleaned or replaced to extend the dryer’s lifespan.

Unmatched Performance. Engineered with a high performance, high speed digital motor, Falco is super streamlined to deliver a faster airflow than ever before.

FALCO WILL BE AVAILABLE FROM SEPTEMBER FROM YOUR LOCAL DISTRIBUTOR OR ONLINE AT WWW.RDR.LINK/HAM024

“We all know that the speed and quality of airflow can result in better, faster styling – this is why the Falco dryer is a total win for me. Reimagining a classic is never easy, but Falco has dismantled everything we thought we knew, and put it all back together in the best way possible.”

SYD HAYES, INTERNATIONAL SESSION STYLIST AND

AS EASY AS 1,2,3!

FOR LONGER-LASTING COLOUR AND SHIMMERING SHINE, THE DIRECTIONS RANGE OF VEGAN AND CRUELTY-FREE SHAMPOOS AND CONDITIONERS ARE UNIQUELY FORMULATED TO PROTECT AND MOISTURISE THE HAIR, WORKING EXCELLENTLY ALONGSIDE THE DIRECTIONS 46 SEMI-PERMANENT COLOURS.

DIRECTIONS PRE COLOUR SHAMPOO

Specially formulated for semi-permanent colours, the Pre Colour Shampoo is a deep cleansing and clarifying shampoo that prepares the hair by ensuring all product residues are completely removed. By washing with Directions Pre Colour Shampoo, the hair is ready to receive one of the conditioning colours with open cuticles.

DIRECTIONS

COLOUR PROTECTING SHAMPOO

Helping to keep bright tones more vibrant for longer, the Colour Protecting Shampoo helps to achieve soft, manageable hair with a lavish shine. To improve the longevity of vivid colour even more, it’s recommened to use the product with cooler water.

DIRECTIONS COLOUR PROTECTING CONDITIONER

Supporting the maintenance of colour after using Directions Colour Protecting Shampoo, the Colour Protecting Conditioner gently moisturises the hair whilst locking-in the depth and intensity of every tone.

IF YOU’D LIKE TO TRIAL THIS TRIO OF COLOUR CARE, WE HAVE A SET TO GIVEAWAY. TO BE IN WITH A CHANCE OF WINNING THESE PRODUCTS, CLICK HERE: WWW.RDR.LINK/HAM022

Customised Care

Schwarzkopf Professional transforms the in-salon and at-home experience with its next-generation, hyper-personalised haircare brand: SalonLab&Me

With Schwarzkopf Professional’s award-winning SalonLab Smart Analyzer, clients can receive a unique haircare prescription, matching their exact hair type, while you can explore an exciting new business model for your salon.

How it works

The SalonLab Smart Analyzer allows you to measure the impact of SalonLab&Me on inner hair strength as part of the SalonLab Analysis. This means you can show the effectiveness of the haircare products, serving as the ultimate tool to strengthen client loyalty as it allows them to keep

4 steps to smart success

This hyper-personalised, salon-exclusive haircare range combines the convenience of e-commerce with a full holistic user experience for your clients, all within a simple four-step process:

SalonLab Analysis

Together with your client, you fill out a user-friendly and easy-to-follow in-app questionnaire detailing the client’s hair history and goals. Following this expert assessment of the hair, you use the SalonLab Smart Analyzer to analyse the inner hair strength.

Hyper-personalised Product Recommendation

The client receives a personalised product recommendation, matching their individual hair needs and goals.

and allows you to measure the impact of haircare.

Customisation

The products can be further customised with the client’s name and selected colour on the labels, as well as their preferred fragrance.

Checkout and Sign-up

The order process is fully digitalised – clients can purchase their individual products directly online.

“We have loved bringing SalonLab&Me into Haug London Haus. We pride ourselves on tailoring all our services to each client, ensuring everyone has a bespoke experience, but SalonLab&Me enables us to add a whole new level of personalisation to that. Every product is made bespoke for each client with the help of the Analyser and a detailed consultation, this not only takes the hair into consideration, but the scalp too –which is amazing. On top of that, clients can pick the bottle colour, add their name and choose the fragrance. The whole concept is super bespoke, making it feel exclusive and premium – plus, no stock holding because it’s delivered directly to your client’s door!”

Philipp Haug, co-owner at Haug London Haus and Schwarzkopf Professional ambassador

SalonLab&Me can provide a new and exciting e-commerce-based business solution offering exclusivity to the prescribing salon: Clients can order their recommended SalonLab&Me regime through an online shop, www.rdr.link/PHAM023 which is exclusively linked to the salon they did their analysis with – while the salon receives a commission for every order made by their clients, regardless of whether it is placed directly in the salon or in between salon visits.

MAN ABOUT TOWN

I am so pleased that these images are finally out. This fashion story for Man About Town is shot by Smiggi and encapsulates the relationship between high-end fashion and masculinity, but it’s portrayed in a much softer, more enchanting way.

Booked..!

CELEBRITY HAIRDRESSER AND GROOMER LUKE BENSON SHARES HIS LATEST SESSION SNAPS WITH US – YOU CAN FIND LUKE’S DIARY HIGHLIGHTS HERE WITH US EVERY MONTH IN PRO HAIR.

KEUNE USA TEAM DAY

Keune USA brought over some of their top salons and team members for a creative day with me at The House of Keune in London. I put a presentation together called “London Calling” with three models that showcased the diversity of trends based on the different areas of London. We had a really great day of creativity, showing off the brand, answering loads of questions and brainstorming in the wonderful working space that is House of Keune.

Follow Luke Benson @lukebensonhair

@lukebensonhair

@lukebensonhair

@lukebensonhair

@lukebensonhair

PATRICK GIBSON

It was a pleasure to get NICK JONAS

Box with his wife Priyanka Chopra at the Wimbledon Ladies’ Final. I used Keune products to retain the natural hair texture with enough control and Tom Ford Beauty for flawless skin. Natural texture is such a huge trend for men at the moment, and I was so pleased with how this look turned out. Styling was by @sydneylopez

@lukebensonhair

I was recently lucky enough to shoot with actor Patrick Gibson for Wonderland, as he was in the UK doing some promo work. I gave him a soft, textured haircut to go with his natural movement and get the best out of it, but to also give that boyish charm when paired with the strong fashion. There was a great team involved in this project which was shot by Rhys Frampton and styled by Luke Jefferson-Day.

ARDBEG WHISKY

It’s always fun to be able to get creative on a campaign, and this shoot did just that! It didn’t have a specific hair brief; the models were meant to be very individual and simply enjoying a night out drinking whisky. So, brushing out and backcombing curls to resemble an Afro, slicking hair, and sculpting shapes were all on the agenda.

@lukebensonhair

@lukebensonhair

@lukebensonhair

@lukebensonhair

@lukebensonhair

@lukebensonhair

VISIT:

AndrewJose

ANDREW JOSE TAKES US ON A TOUR AS HE CELEBRATES 35 YEARS ON CHARLOTTE STREET, LONDON.

How did you decide on the style of your salon interior?

The style of the interior was really based on practicality and using every square inch to its best potential. I love a feeling of space, but at the same time we needed to maximise the square footage with the biggest number of positions. A desire to be open, airy, relaxed and free were the guiding principles when we planned the salon. Of course, we also wanted to use the very best of the natural light, which is here in abundance.

Where did you find the inspiration for your design?

The inspiration has evolved a lot over

the years. We’ve been in this building for 28 years and you get to know what works and what doesn’t work, as well as practical considerations like what’s behind the walls. It’s a constant evolution and each time you tweak, it’s with a goal to keep it contemporary, functional and beautiful. We are blessed with such a beautiful structure – it’s a 1930s building and the frontage is especially attractive because it’s situated on a corner. It has the original, dual aspect Streamline Moderne glazing, from which our clients can either enjoy watching the world go by or unwind in the more discrete seclusion of the lower ground floor.

Did you use an interior designer?

Yes, we originally used an interior designer from Salon Ambience, then mixed it up with advice from Takara Belmont, who provided all the chairs. We’ve also had clients who are interior designers share their little tips and tricks over the years. When it comes to the soft furnishings and everything else, it’s whatever I find beautiful!

Describe the vibe created by your interior.  The vibe of the salon is very calm. We want people to have a relaxing time and feel like they aren’t on a production line. They can come here to chill out or work –whatever they want to do without anyone talking over them.

What do you hope are your clients’ first impressions when they walk in?

Tell us, what are the key elements of your salon design?

First and foremost, it’s functionality. If you get that right, the rest will flow. Everything is designed with the smooth running of the salon in mind. It’s all about allowing the team to have the easiest journey possible, so they can offer the highest level of care.

Do you have any curated pieces or special features

Really, it’s the street life. We’re so fortunate that the comings and goings of Charlotte Street outside is a stage. You can sit in quiet contemplation inside and watch the world go by through the full height windows. I would say that’s our greatest feature.

How have you embraced sustainability within the design? Sustainability is probably one of our biggest challenges. We’ve done our best to hit a gold standard for our recycling within the business, but there are other challenges we’re still yet to meet. Taking responsibility for the colour we wash off, for instance; what goes down the sink is problematic and a real issue for the future.

What salon software do you use and what feature of it do you find most useful?

We use a company called Fresha. They’re a relatively new player in the industry, but they have all the elements we need as a business. I like that they’re proactive about pushing themselves – and therefore our business – into consumer consciousness.

Did your product brand/colour house influence your style of interior design?

Revlon is our choice of colour partner and, while they didn’t affect the design of the salon at all, one thing that influenced me about choosing them is their ability to make beautiful products that look nice in the salon, so that’s kind of a win-win.

What salon furniture have you chosen and why?

We used the Takara Belmont classic design, Adria II. The new backwash is simply superb and so comfortable, and the styling chair enables stylists to work around the client efficiently, being able to turn them in many directions.

Do you have a dress code/uniform for your team?  The apprentices all wear black, but within that they can be as creative as they like. For the rest of the team, smart casual is the only thing that I ask – and to be fashionable!

This is me and my partner Andreas,he is my absolute rock.His support is unwavering and I don’t know what I’d do without him. This is us on our most recent holiday to Majorca.He is my favourite person and this is one of our favourite places to visit.

5minutes with TIM SCOTT-WRIGHT

TALK US THROUGH WHAT A NORMAL WORKING DAY LOOKS LIKE FOR YOU.

Although I am the owner and director of the salon, I am still very much a hands-on part of the team. Salon life is working five days a week servicing my regular clients. I particularly love my Friday ladies, some of whom have been coming to me for 25 years. I’ll be doing their hair for as long as they need me to! I am also the salon manager and have to ensure the team is looked after and that the business is functioning properly. A typical day is running a column, cutting, colouring and blow drying, whilst also making sure the salon admin

quick fire favourites

reality tv. Salon life is busy, so I enjoy being able to switch off and relax. I really value any downtime I get.

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND YOUR LATEST COLLECTION?

I’m really proud of my collection, FUYU which made me Midlands Hairdresser of the Year for the fourth time. FUYU, which means wealthy in Chinese, takes inspiration from the opulence of rich Asian culture. The hair is expensive and vibrant, using a colour palette of red and gold which is synonymous with China and symbolises joy, good fortune, wealth and prosperity.

WHAT IS YOUR FAVOURITE WARDROBE ITEM AT THE MOMENT?

is done, stock is ordered, staff are happy and the bills get paid!

WHAT’S YOUR FAVOURITE THING TO DO IN YOUR FREE TIME?

Honestly, I love nothing more than just being at home with Andreas and my dogs, watching a binge-worthy box set or some mindless

TO VISIT: TOO MANY TO HAVE A FAVOURITE, BUT I LOVE GOING ON HOLIDAY IN GENERAL AND VISITING PLACES WITH HISTORIC ARCHITECTURE AND INTERESTING CULTURE.

TO LISTEN: I LISTEN TO LBC. DOES THAT MAKE ME VERY BORING AND OLD?!

TO WATCH: I’M LATE TO THE PARTY BUT I’M LOVING BELOW DECK. I’M OBSESSED AND HAVE LOADS OF SEASONS TO CATCH UP ON.

TO EAT: IT’S AN INDIAN TAKEAWAY EVERY TIME! 1 3 2 4 5

TO READ: I’VE JUST FINISHED MIRIAM MARGOLYES AUTOBIOGRAPHY AND IT WAS LAUGH-OUT-LOUD FUNNY. I JUST LOVE HER HUMOUR AND TAKE ON LIFE.

Anything that fits!

CAN YOU SHARE WITH US ONE OF YOUR PROUDEST HAIRDRESSING MOMENTS?

All my hairdressing award wins. I’m very proud of these accolades as they are recognition of the hard work I have put in — both in my business and as a creative. Winning Midlands Hairdresser of the Year 2022 was a real confidence boost as it made me feel like I’m still relevant in our wonderful, fast-paced, ever-changing industry.

Tim Scott-Wright, Owner of The Hair Surgery, talks Majorca, the Midlands and Miriam Margolyes.

CAUGHT ON CAMERA

We are looking for exciting video content to share on our social pages. From hilarious hair fails and side-splitting salon stories, to trendy transformations and crazy colours – we want to see it all! We are also interested in watching your ‘Canine Clips’, show off your furry friends getting to work on the salon floor… For your chance to be a video star, email your content to tshannon@hamerville.co.uk – and don’t forget to follow us, @prohairmag, on Instagram!

ADVERTISEMENT INDEX

Here is a useful summary of all the adverts that appear in this issue of Pro Hair. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.

Alan Howard..............................................................(pages 30,31) www.rdr.link/HAM100

Alterna Haircare Europe........................................(pages 22,23) www.rdr.link/HAM101

ASP..........................................................................(page 68/OBC) www.rdr.link/HAM102

Great Lengths Dist............................................................(page 6) www.rdr.link/HAM103

Henkel Ltd....................................................................(pages 14,15) www.rdr.link/HAM104

KPSS (UK) Ltd....................................................................(page 10) www.rdr.link/HAM105

La Riche..............................................................................(page 32) www.rdr.link/HAM106

Revlon Professional........................................(pages 2/IFC,003) www.rdr.link/HAM107

Revlon Professional................................................(pages 48,49) www.rdr.link/HAM108