westside potential hamilton ohio

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 3 minutes

Latitude: 39.42003 Longitude: -84.58953

Demographic Summary Population Population 18+ Households Median Household Income

2011 9,343 7,188 4,096 $38,545

2016 9,472 7,333 4,146 $46,464

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

3,514 3,290 1,965 3,608 1,525 1,594 1,373

48.9% 45.8% 27.3% 50.2% 21.2% 22.2% 19.1%

98 101 96 97 102 101 99

Automobiles (Households) HH owns/leases any vehicle HH bought/leased new vehicle last 12 mo

3,503 358

85.5% 8.7%

100 91

Automotive Aftermarket (Adults) Bought gasoline in last 6 months Bought/changed motor oil in last 12 months Had tune-up in last 12 months

6,277 4,010 2,062

87.3% 55.8% 28.7%

101 108 92

Beverages (Adults) Drank bottled water/seltzer in last 6 months Drank regular cola in last 6 months Drank beer/ale in last 6 months

4,080 3,645 2,894

56.8% 50.7% 40.3%

92 99 95

Cameras & Film (Adults) Bought any camera in last 12 months Bought film in last 12 months Bought digital camera in last 12 months Bought memory card for camera in last 12 months

897 1,504 413 479

12.5% 20.9% 5.7% 6.7%

98 110 84 87

Cell Phones/PDAs & Service (Adults) Bought cell/mobile phone/PDA in last 12 Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill:

2,353 1,576 2,157 1,308

32.7% 21.9% 30.0% 18.2%

93 103 93 86

2,738 368 728 514 237 175

66.8% 9.0% 17.8% 12.5% 5.8% 4.3%

90 104 100 96 81 68

Product/Consumer Behavior Apparel (Adults) Bought any men's apparel in last 12 months Bought any women's apparel in last 12 months Bought apparel for child <13 in last 6 months Bought any shoes in last 12 months Bought costume jewelry in last 12 months Bought any fine jewelry in last 12 months Bought a watch in last 12 months

months $1-$49 $50-99 $100+

Computers (Households) HH owns a personal computer Spent <$500 on most recent home PC purchase Spent $500-$999 on most recent home PC purchase Spent $1000-$1499 on most recent home PC purchase Spent $1500-$1999 on most recent home PC purchase Spent $2000+ on most recent home PC purchase

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 1 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 3 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

Convenience Stores (Adults) Shopped at convenience store in last 6 months Bought cigarettes at convenience store in last 30 days Bought gas at convenience store in last 30 days Spent at convenience store in last 30 days: <$20 Spent at convenience store in last 30 days: $20-39 Spent at convenience store in last 30 days: $40+

4,355 1,336 2,646 597 706 2,802

60.6% 18.6% 36.8% 8.3% 9.8% 39.0%

101 120 110 86 97 109

Entertainment (Adults) Attended movies in last 6 months Went to live theater in last 12 months Went to a bar/night club in last 12 months Dined out in last 12 months Gambled at a casino in last 12 months Visited a theme park in last 12 months DVDs rented in last 30 days: 1 DVDs rented in last 30 days: 2 DVDs rented in last 30 days: 3 DVDs rented in last 30 days: 4 DVDs rented in last 30 days: 5+ DVDs purchased in last 30 days: 1 DVDs purchased in last 30 days: 2 DVDs purchased in last 30 days: 3-4 DVDs purchased in last 30 days: 5+ Spent on toys/games in last 12 months: <$50 Spent on toys/games in last 12 months: $50-$99 Spent on toys/games in last 12 months: $100-$199 Spent on toys/games in last 12 months: $200-$499 Spent on toys/games in last 12 months: $500+

3,990 788 1,371 3,509 1,081 1,411 169 346 238 259 929 311 352 299 379 487 189 552 757 397

55.5% 11.0% 19.1% 48.8% 15.0% 19.6% 2.4% 4.8% 3.3% 3.6% 12.9% 4.3% 4.9% 4.2% 5.3% 6.8% 2.6% 7.7% 10.5% 5.5%

94 83 100 99 94 91 89 104 103 94 98 87 104 90 102 112 96 107 98 97

Financial (Adults) Have home mortgage (1st) Used ATM/cash machine in last 12 months Own any stock Own U.S. savings bond Own shares in mutual fund (stock) Own shares in mutual fund (bonds) Used full service brokerage firm in last 12 months Have savings account Have 401K retirement savings Did banking over the Internet in last 12 months Own any credit/debit card (in own name) Avg monthly credit card expenditures: <$111 Avg monthly credit card expenditures: $111-225 Avg monthly credit card expenditures: $226-450 Avg monthly credit card expenditures: $451-700 Avg monthly credit card expenditures: $701+

1,199 3,436 576 465 632 409 493 2,551 1,108 1,745 5,275 1,211 564 516 387 729

16.7% 47.8% 8.0% 6.5% 8.8% 5.7% 6.9% 35.5% 15.4% 24.3% 73.4% 16.8% 7.8% 7.2% 5.4% 10.1%

87 94 87 95 94 96 110 98 87 89 99 123 101 96 84 75

Product/Consumer Behavior

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 2 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 3 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

5,313 6,989 5,492 3,759 6,300 6,670

73.9% 97.2% 76.4% 52.3% 87.6% 92.8%

105 101 99 99 101 102

Health (Adults) Exercise at home 2+ times per week Exercise at club 2+ times per week Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months

1,988 705 5,652 3,517

27.7% 9.8% 78.6% 48.9%

92 79 102 101

Home (Households) Any home improvement in last 12 months Used housekeeper/maid/prof HH cleaning service in the last 12 months Purchased any HH furnishing in last 12 months Purchased bedding/bath goods in last 12 months Purchased cooking/serving product in last 12 months Bought any kitchen appliance in last 12 months

1,257 581 1,178 2,233 1,126 747

30.7% 14.2% 28.8% 54.5% 27.5% 18.2%

97 90 96 100 100 105

Insurance (Adults) Currently carry any life insurance Have medical/hospital/accident insurance Carry homeowner insurance Carry renter insurance Have auto/other vehicle insurance

3,540 5,224 3,931 453 6,036

49.2% 72.7% 54.7% 6.3% 84.0%

104 102 104 102 101

Pets (Households) HH owns any pet HH owns any cat HH owns any dog

1,954 861 1,425

47.7% 21.0% 34.8%

93 88 92

Reading Materials (Adults) Bought book in last 12 months Read any daily newspaper Heavy magazine reader

3,341 3,379 1,294

46.5% 47.0% 18.0%

93 114 90

Restaurants (Adults) Went to family restaurant/steak house in last 6 mo Went to family restaurant/steak house last mo: <2 times Went to family restaurant/steak house last mo: 2-4 times Went to family restaurant/steak house last mo: 5+ times Went to fast food/drive-in restaurant in last 6 mo Went to fast food/drive-in restaurant <6 times/mo Went to fast food/drive-in restaurant 6-13 times/mo Went to fast food/drive-in restaurant 14+ times/mo Fast food/drive-in last 6 mo: eat in Fast food/drive-in last 6 mo: home delivery Fast food/drive-in last 6 mo: take-out/drive-thru Fast food/drive-in last 6 mo: take-out/walk-in

5,190 1,839 1,926 1,427 6,446 2,459 2,189 1,799 2,771 768 3,957 1,612

72.2% 25.6% 26.8% 19.9% 89.7% 34.2% 30.5% 25.0% 38.6% 10.7% 55.1% 22.4%

100 100 100 103 101 98 106 101 102 103 106 91

Product/Consumer Behavior Grocery (Adults) Used beef (fresh/frozen) in last 6 months Used bread in last 6 months Used chicken/turkey (fresh or frozen) in last 6 months Used fish/seafood (fresh or frozen) in last 6 months Used fresh fruit/vegetables in last 6 months Used fresh milk in last 6 months

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 3 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 3 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

2,585 1,215 432 340 143

63.1% 29.7% 10.5% 8.3% 3.5%

98 107 92 90 78

Television & Sound Equipment (Adults/Households) HH owns 1 TV HH owns 2 TVs HH owns 3 TVs HH owns 4+ TVs HH subscribes to cable TV HH Purchased audio equipment in last 12 months HH Purchased CD player in last 12 months HH Purchased DVD player in last 12 months HH Purchased MP3 player in last 12 months HH Purchased video game system in last 12 months

803 1,143 876 844 2,699 397 196 409 634 350

19.6% 27.9% 21.4% 20.6% 65.9% 9.7% 4.8% 10.0% 8.8% 8.5%

99 106 96 99 113 99 124 103 86 79

Travel (Adults) Domestic travel in last 12 months Took 3+ domestic trips in last 12 months Spent on domestic vacations last 12 mo: <$1000 Spent on domestic vacations last 12 mo: $1000-$1499 Spent on domestic vacations last 12 mo: $1500-$1999 Spent on domestic vacations last 12 mo: $2000-$2999 Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years Took 3+ foreign trips by plane in last 3 years Spent on foreign vacations last 12 mo: <$1000 Spent on foreign vacations last 12 mo: $1000-$2999 Spent on foreign vacations last 12 mo: $3000+ Stayed 1+ nights at hotel/motel in last 12 months

3,482 930 940 435 234 253 234 1,405 208 337 191 222 2,803

48.4% 12.9% 13.1% 6.1% 3.3% 3.5% 3.3% 19.5% 2.9% 4.7% 2.7% 3.1% 39.0%

93 87 104 90 79 85 64 75 60 78 65 62 96

Product/Consumer Behavior Telephones & Service (Households) HH owns in-home cordless telephone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone

bill: bill: bill: bill:

<$16 $16-25 $26-59 $60+

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 4 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 10 minutes

Latitude: 39.42003 Longitude: -84.58953

Demographic Summary Population Population 18+ Households Median Household Income

2011 74,628 56,061 28,733 $40,944

2016 76,190 57,528 29,275 $49,456

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

27,120 25,363 15,856 28,768 11,638 12,739 11,040

48.4% 45.2% 28.3% 51.3% 20.8% 22.7% 19.7%

97 99 100 99 100 103 102

Automobiles (Households) HH owns/leases any vehicle HH bought/leased new vehicle last 12 mo

24,603 2,325

85.6% 8.1%

100 84

Automotive Aftermarket (Adults) Bought gasoline in last 6 months Bought/changed motor oil in last 12 months Had tune-up in last 12 months

48,549 30,958 16,398

86.6% 55.2% 29.3%

100 107 94

Beverages (Adults) Drank bottled water/seltzer in last 6 months Drank regular cola in last 6 months Drank beer/ale in last 6 months

32,356 29,672 22,526

57.7% 52.9% 40.2%

93 104 94

Cameras & Film (Adults) Bought any camera in last 12 months Bought film in last 12 months Bought digital camera in last 12 months Bought memory card for camera in last 12 months

7,124 11,676 3,386 3,914

12.7% 20.8% 6.0% 7.0%

99 109 88 92

Cell Phones/PDAs & Service (Adults) Bought cell/mobile phone/PDA in last 12 Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill:

18,867 11,816 17,538 10,510

33.7% 21.1% 31.3% 18.7%

95 99 96 89

19,294 2,555 4,844 3,420 1,818 1,380

67.1% 8.9% 16.9% 11.9% 6.3% 4.8%

90 103 94 91 88 77

Product/Consumer Behavior Apparel (Adults) Bought any men's apparel in last 12 months Bought any women's apparel in last 12 months Bought apparel for child <13 in last 6 months Bought any shoes in last 12 months Bought costume jewelry in last 12 months Bought any fine jewelry in last 12 months Bought a watch in last 12 months

months $1-$49 $50-99 $100+

Computers (Households) HH owns a personal computer Spent <$500 on most recent home PC purchase Spent $500-$999 on most recent home PC purchase Spent $1000-$1499 on most recent home PC purchase Spent $1500-$1999 on most recent home PC purchase Spent $2000+ on most recent home PC purchase

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 5 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 10 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

Convenience Stores (Adults) Shopped at convenience store in last 6 months Bought cigarettes at convenience store in last 30 days Bought gas at convenience store in last 30 days Spent at convenience store in last 30 days: <$20 Spent at convenience store in last 30 days: $20-39 Spent at convenience store in last 30 days: $40+

34,093 11,014 20,965 4,679 5,584 22,031

60.8% 19.6% 37.4% 8.3% 10.0% 39.3%

101 127 112 87 98 110

Entertainment (Adults) Attended movies in last 6 months Went to live theater in last 12 months Went to a bar/night club in last 12 months Dined out in last 12 months Gambled at a casino in last 12 months Visited a theme park in last 12 months DVDs rented in last 30 days: 1 DVDs rented in last 30 days: 2 DVDs rented in last 30 days: 3 DVDs rented in last 30 days: 4 DVDs rented in last 30 days: 5+ DVDs purchased in last 30 days: 1 DVDs purchased in last 30 days: 2 DVDs purchased in last 30 days: 3-4 DVDs purchased in last 30 days: 5+ Spent on toys/games in last 12 months: <$50 Spent on toys/games in last 12 months: $50-$99 Spent on toys/games in last 12 months: $100-$199 Spent on toys/games in last 12 months: $200-$499 Spent on toys/games in last 12 months: $500+

30,916 6,201 10,542 26,303 8,320 10,614 1,344 2,598 1,761 1,989 7,944 2,740 2,596 2,640 3,238 3,651 1,791 4,139 6,137 3,154

55.1% 11.1% 18.8% 46.9% 14.8% 18.9% 2.4% 4.6% 3.1% 3.5% 14.2% 4.9% 4.6% 4.7% 5.8% 6.5% 3.2% 7.4% 10.9% 5.6%

94 84 98 95 92 88 90 100 98 93 107 98 98 102 112 107 116 103 101 98

Financial (Adults) Have home mortgage (1st) Used ATM/cash machine in last 12 months Own any stock Own U.S. savings bond Own shares in mutual fund (stock) Own shares in mutual fund (bonds) Used full service brokerage firm in last 12 months Have savings account Have 401K retirement savings Did banking over the Internet in last 12 months Own any credit/debit card (in own name) Avg monthly credit card expenditures: <$111 Avg monthly credit card expenditures: $111-225 Avg monthly credit card expenditures: $226-450 Avg monthly credit card expenditures: $451-700 Avg monthly credit card expenditures: $701+

9,798 26,637 4,325 3,550 4,699 2,859 3,369 19,697 8,749 13,294 39,673 8,565 4,453 3,988 3,127 5,551

17.5% 47.5% 7.7% 6.3% 8.4% 5.1% 6.0% 35.1% 15.6% 23.7% 70.8% 15.3% 7.9% 7.1% 5.6% 9.9%

91 94 84 93 89 86 97 97 88 87 96 111 103 95 87 74

Product/Consumer Behavior

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

Made with Esri Community Analyst www.esri.com/ca 800-447-9778 Try it Now!

Page 6 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 10 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

41,387 54,464 43,591 29,304 49,282 51,543

73.8% 97.2% 77.8% 52.3% 87.9% 91.9%

104 101 101 99 101 101

Health (Adults) Exercise at home 2+ times per week Exercise at club 2+ times per week Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months

15,533 5,605 43,268 26,396

27.7% 10.0% 77.2% 47.1%

92 80 100 97

Home (Households) Any home improvement in last 12 months Used housekeeper/maid/prof HH cleaning service in the last 12 months Purchased any HH furnishing in last 12 months Purchased bedding/bath goods in last 12 months Purchased cooking/serving product in last 12 months Bought any kitchen appliance in last 12 months

9,112 3,683 8,412 15,572 8,219 5,249

31.7% 12.8% 29.3% 54.2% 28.6% 18.3%

100 82 97 99 104 105

Insurance (Adults) Currently carry any life insurance Have medical/hospital/accident insurance Carry homeowner insurance Carry renter insurance Have auto/other vehicle insurance

26,526 39,488 29,909 3,223 46,450

47.3% 70.4% 53.4% 5.7% 82.9%

100 98 102 93 100

Pets (Households) HH owns any pet HH owns any cat HH owns any dog

14,401 6,596 10,653

50.1% 23.0% 37.1%

97 96 98

Reading Materials (Adults) Bought book in last 12 months Read any daily newspaper Heavy magazine reader

26,031 24,521 10,197

46.4% 43.7% 18.2%

92 106 91

Restaurants (Adults) Went to family restaurant/steak house in last 6 mo Went to family restaurant/steak house last mo: <2 times Went to family restaurant/steak house last mo: 2-4 times Went to family restaurant/steak house last mo: 5+ times Went to fast food/drive-in restaurant in last 6 mo Went to fast food/drive-in restaurant <6 times/mo Went to fast food/drive-in restaurant 6-13 times/mo Went to fast food/drive-in restaurant 14+ times/mo Fast food/drive-in last 6 mo: eat in Fast food/drive-in last 6 mo: home delivery Fast food/drive-in last 6 mo: take-out/drive-thru Fast food/drive-in last 6 mo: take-out/walk-in

39,657 13,806 14,813 11,040 49,582 19,252 16,242 14,088 20,152 5,866 30,721 13,201

70.7% 24.6% 26.4% 19.7% 88.4% 34.3% 29.0% 25.1% 35.9% 10.5% 54.8% 23.5%

98 96 98 102 100 98 101 101 96 100 105 96

Product/Consumer Behavior Grocery (Adults) Used beef (fresh/frozen) in last 6 months Used bread in last 6 months Used chicken/turkey (fresh or frozen) in last 6 months Used fish/seafood (fresh or frozen) in last 6 months Used fresh fruit/vegetables in last 6 months Used fresh milk in last 6 months

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

Made with Esri Community Analyst www.esri.com/ca 800-447-9778 Try it Now!

Page 7 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 10 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

17,974 8,099 3,001 2,247 1,088

62.6% 28.2% 10.4% 7.8% 3.8%

97 102 91 85 85

Television & Sound Equipment (Adults/Households) HH owns 1 TV HH owns 2 TVs HH owns 3 TVs HH owns 4+ TVs HH subscribes to cable TV HH Purchased audio equipment in last 12 months HH Purchased CD player in last 12 months HH Purchased DVD player in last 12 months HH Purchased MP3 player in last 12 months HH Purchased video game system in last 12 months

5,346 7,506 6,573 6,155 17,684 2,793 1,252 3,014 5,219 2,719

18.6% 26.1% 22.9% 21.4% 61.5% 9.7% 4.4% 10.5% 9.3% 9.5%

94 99 102 103 106 100 113 108 91 88

Travel (Adults) Domestic travel in last 12 months Took 3+ domestic trips in last 12 months Spent on domestic vacations last 12 mo: <$1000 Spent on domestic vacations last 12 mo: $1000-$1499 Spent on domestic vacations last 12 mo: $1500-$1999 Spent on domestic vacations last 12 mo: $2000-$2999 Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years Took 3+ foreign trips by plane in last 3 years Spent on foreign vacations last 12 mo: <$1000 Spent on foreign vacations last 12 mo: $1000-$2999 Spent on foreign vacations last 12 mo: $3000+ Stayed 1+ nights at hotel/motel in last 12 months

27,044 7,196 6,718 3,376 1,910 2,106 2,113 11,067 1,699 2,739 1,681 1,843 21,269

48.2% 12.8% 12.0% 6.0% 3.4% 3.8% 3.8% 19.7% 3.0% 4.9% 3.0% 3.3% 37.9%

92 86 95 90 83 91 75 76 63 82 73 66 94

Product/Consumer Behavior Telephones & Service (Households) HH owns in-home cordless telephone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone

bill: bill: bill: bill:

<$16 $16-25 $26-59 $60+

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

Made with Esri Community Analyst www.esri.com/ca 800-447-9778 Try it Now!

Page 8 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 30 minutes

Latitude: 39.42003 Longitude: -84.58953

Demographic Summary Population Population 18+ Households Median Household Income

2011 677,339 507,905 256,714 $53,450

2016 688,006 517,901 260,932 $60,067

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

260,685 233,746 148,735 270,990 109,497 112,444 97,529

51.3% 46.0% 29.3% 53.4% 21.6% 22.1% 19.2%

103 101 103 103 103 101 99

Automobiles (Households) HH owns/leases any vehicle HH bought/leased new vehicle last 12 mo

228,807 26,107

89.1% 10.2%

104 106

Automotive Aftermarket (Adults) Bought gasoline in last 6 months Bought/changed motor oil in last 12 months Had tune-up in last 12 months

452,088 272,321 158,564

89.0% 53.6% 31.2%

103 103 100

Beverages (Adults) Drank bottled water/seltzer in last 6 months Drank regular cola in last 6 months Drank beer/ale in last 6 months

308,543 254,253 218,916

60.7% 50.1% 43.1%

98 98 101

66,443 99,238 36,869 41,061

13.1% 19.5% 7.3% 8.1%

102 103 106 106

180,406 108,410 164,836 111,671

35.5% 21.3% 32.5% 22.0%

100 100 100 104

197,627 23,292 49,094 36,021 19,609 16,286

77.0% 9.1% 19.1% 14.0% 7.6% 6.3%

104 105 107 107 107 101

Product/Consumer Behavior Apparel (Adults) Bought any men's apparel in last 12 months Bought any women's apparel in last 12 months Bought apparel for child <13 in last 6 months Bought any shoes in last 12 months Bought costume jewelry in last 12 months Bought any fine jewelry in last 12 months Bought a watch in last 12 months

Cameras & Film (Adults) Bought any camera in last 12 months Bought film in last 12 months Bought digital camera in last 12 months Bought memory card for camera in last 12 months Cell Phones/PDAs & Service (Adults) Bought cell/mobile phone/PDA in last 12 Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill: Avg monthly cell/mobile phone/PDA bill:

months $1-$49 $50-99 $100+

Computers (Households) HH owns a personal computer Spent <$500 on most recent home PC purchase Spent $500-$999 on most recent home PC purchase Spent $1000-$1499 on most recent home PC purchase Spent $1500-$1999 on most recent home PC purchase Spent $2000+ on most recent home PC purchase

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 30 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

Convenience Stores (Adults) Shopped at convenience store in last 6 months Bought cigarettes at convenience store in last 30 days Bought gas at convenience store in last 30 days Spent at convenience store in last 30 days: <$20 Spent at convenience store in last 30 days: $20-39 Spent at convenience store in last 30 days: $40+

313,102 82,582 184,073 48,444 50,411 192,752

61.6% 16.3% 36.2% 9.5% 9.9% 38.0%

103 105 109 99 98 106

Entertainment (Adults) Attended movies in last 6 months Went to live theater in last 12 months Went to a bar/night club in last 12 months Dined out in last 12 months Gambled at a casino in last 12 months Visited a theme park in last 12 months DVDs rented in last 30 days: 1 DVDs rented in last 30 days: 2 DVDs rented in last 30 days: 3 DVDs rented in last 30 days: 4 DVDs rented in last 30 days: 5+ DVDs purchased in last 30 days: 1 DVDs purchased in last 30 days: 2 DVDs purchased in last 30 days: 3-4 DVDs purchased in last 30 days: 5+ Spent on toys/games in last 12 months: <$50 Spent on toys/games in last 12 months: $50-$99 Spent on toys/games in last 12 months: $100-$199 Spent on toys/games in last 12 months: $200-$499 Spent on toys/games in last 12 months: $500+

306,790 69,930 103,520 262,351 83,982 116,505 14,632 26,947 17,465 20,377 75,545 27,466 26,527 25,173 25,827 32,707 14,368 37,325 57,572 32,489

60.4% 13.8% 20.4% 51.7% 16.5% 22.9% 2.9% 5.3% 3.4% 4.0% 14.9% 5.4% 5.2% 5.0% 5.1% 6.4% 2.8% 7.3% 11.3% 6.4%

102 104 107 105 103 106 109 115 107 105 113 109 110 107 98 106 103 103 105 112

Financial (Adults) Have home mortgage (1st) Used ATM/cash machine in last 12 months Own any stock Own U.S. savings bond Own shares in mutual fund (stock) Own shares in mutual fund (bonds) Used full service brokerage firm in last 12 months Have savings account Have 401K retirement savings Did banking over the Internet in last 12 months Own any credit/debit card (in own name) Avg monthly credit card expenditures: <$111 Avg monthly credit card expenditures: $111-225 Avg monthly credit card expenditures: $226-450 Avg monthly credit card expenditures: $451-700 Avg monthly credit card expenditures: $701+

111,113 276,168 49,552 37,792 54,378 32,838 35,209 198,328 101,532 155,690 388,880 75,559 41,464 38,601 32,677 70,745

21.9% 54.4% 9.8% 7.4% 10.7% 6.5% 6.9% 39.0% 20.0% 30.7% 76.6% 14.9% 8.2% 7.6% 6.4% 13.9%

114 107 106 109 114 109 111 108 113 112 104 108 105 101 101 104

Product/Consumer Behavior

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 10 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 30 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

366,953 488,196 394,606 270,135 441,680 461,109

72.2% 96.1% 77.7% 53.2% 87.0% 90.8%

102 100 101 101 100 100

Health (Adults) Exercise at home 2+ times per week Exercise at club 2+ times per week Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months

157,639 67,443 395,876 248,130

31.0% 13.3% 77.9% 48.9%

103 107 101 101

Home (Households) Any home improvement in last 12 months Used housekeeper/maid/prof HH cleaning service in the last 12 months Purchased any HH furnishing in last 12 months Purchased bedding/bath goods in last 12 months Purchased cooking/serving product in last 12 months Bought any kitchen appliance in last 12 months

89,130 40,815 81,558 143,632 73,488 48,279

34.7% 15.9% 31.8% 56.0% 28.6% 18.8%

110 101 106 102 104 108

Insurance (Adults) Currently carry any life insurance Have medical/hospital/accident insurance Carry homeowner insurance Carry renter insurance Have auto/other vehicle insurance

260,121 373,109 287,643 30,538 432,030

51.2% 73.5% 56.6% 6.0% 85.1%

108 103 108 97 103

Pets (Households) HH owns any pet HH owns any cat HH owns any dog

137,032 62,172 101,282

53.4% 24.2% 39.5%

104 101 105

Reading Materials (Adults) Bought book in last 12 months Read any daily newspaper Heavy magazine reader

264,461 218,126 101,202

52.1% 42.9% 19.9%

104 104 100

Restaurants (Adults) Went to family restaurant/steak house in last 6 mo Went to family restaurant/steak house last mo: <2 times Went to family restaurant/steak house last mo: 2-4 times Went to family restaurant/steak house last mo: 5+ times Went to fast food/drive-in restaurant in last 6 mo Went to fast food/drive-in restaurant <6 times/mo Went to fast food/drive-in restaurant 6-13 times/mo Went to fast food/drive-in restaurant 14+ times/mo Fast food/drive-in last 6 mo: eat in Fast food/drive-in last 6 mo: home delivery Fast food/drive-in last 6 mo: take-out/drive-thru Fast food/drive-in last 6 mo: take-out/walk-in

381,497 131,769 141,866 107,854 455,477 172,202 150,342 132,933 191,022 56,654 289,004 125,492

75.1% 25.9% 27.9% 21.2% 89.7% 33.9% 29.6% 26.2% 37.6% 11.2% 56.9% 24.7%

104 101 104 110 101 97 103 105 100 107 109 101

Product/Consumer Behavior Grocery (Adults) Used beef (fresh/frozen) in last 6 months Used bread in last 6 months Used chicken/turkey (fresh or frozen) in last 6 months Used fish/seafood (fresh or frozen) in last 6 months Used fresh fruit/vegetables in last 6 months Used fresh milk in last 6 months

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

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Page 11 of 12

Retail Market Potential 28 Brookwood Ave, Hamilton, OH, 45013 Drive Time: 30 minutes

Latitude: 39.42003 Longitude: -84.58953

Expected Number Adults/HHs

Percent of Adults/HHs

MPI

170,401 74,347 29,038 22,965 10,627

66.4% 29.0% 11.3% 8.9% 4.1%

103 105 99 97 93

Television & Sound Equipment (Adults/Households) HH owns 1 TV HH owns 2 TVs HH owns 3 TVs HH owns 4+ TVs HH subscribes to cable TV HH Purchased audio equipment in last 12 months HH Purchased CD player in last 12 months HH Purchased DVD player in last 12 months HH Purchased MP3 player in last 12 months HH Purchased video game system in last 12 months

42,995 65,881 60,426 61,892 161,195 26,532 10,879 26,262 55,951 29,636

16.7% 25.7% 23.5% 24.1% 62.8% 10.3% 4.2% 10.2% 11.0% 11.5%

85 98 105 115 108 106 110 105 108 107

Travel (Adults) Domestic travel in last 12 months Took 3+ domestic trips in last 12 months Spent on domestic vacations last 12 mo: <$1000 Spent on domestic vacations last 12 mo: $1000-$1499 Spent on domestic vacations last 12 mo: $1500-$1999 Spent on domestic vacations last 12 mo: $2000-$2999 Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years Took 3+ foreign trips by plane in last 3 years Spent on foreign vacations last 12 mo: <$1000 Spent on foreign vacations last 12 mo: $1000-$2999 Spent on foreign vacations last 12 mo: $3000+ Stayed 1+ nights at hotel/motel in last 12 months

280,760 81,380 68,855 36,060 22,517 22,940 26,523 131,381 22,564 29,927 19,686 23,727 222,865

55.3% 16.0% 13.6% 7.1% 4.4% 4.5% 5.2% 25.9% 4.4% 5.9% 3.9% 4.7% 43.9%

106 108 108 106 108 109 103 99 92 98 94 94 108

Product/Consumer Behavior Telephones & Service (Households) HH owns in-home cordless telephone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone HH average monthly long distance phone

bill: bill: bill: bill:

<$16 $16-25 $26-59 $60+

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2011 and 2016.

May 11, 2012 Š2012 Esri

Made with Esri Community Analyst www.esri.com/ca 800-447-9778 Try it Now!

Page 12 of 12