1 0 0 Our principle aim is: To develop products to the highest quality, function and design, therefore providing a better quality of life and promoting good health.
HAMMER SPORT AG Von-Liebig-Strasse 21 D – 89231 Neu-Ulm
H AMMER SP O R T A G
Fon (+ 49) 0731 / 974 88 – 0
T H E C O MPAN Y
Fax (+ 49) 0731 / 974 88 – 40 www.hammer.de
Errors and mistakes are non-binding 07.11.FA
info@hammer.de
Y E A R S
I N
S P O R T S
HAMMER SPORT has been deeply rooted in manufacturing, sales and distribution of
C O MPAN Y
the Heinrich Hammer company, which was founded in 1900, becoming well-known in the 50‘s with its “erbacher” brand through to the present company of HAMMER SPORT AG, a leading, modern and dynamic company in the leisure industry. The product range now includes almost 600 different items. HAMMER and FINNLO fitness equipment, MIKASA sports balls, HAMMER table soccer, HAMMER boxing and FinnSpa wellness products offered in more than 50 countries worldwide. The company‘s high quality standards is reflected in the constant stream of new innovations and continious growth setting new bench-marks in product design. Numerous patents and utility models document the capabilities and innovative image of the HAMMER SPORT AG.
L O CA T I O N
company‘s central offices in Neu-Ulm, South Germany. Our field offices oversees work
rie
es
T H E
to finished prototypes take place in the
over 50 Co d in e u nt
nt
e
The development of products from the idea
s
Repr
THE
sports products – from the beginning of
tirelessly to coordinate further product development and quality control managment. Before a HAMMER SPORT product goes into full production, detailed internal quality tests in accordance with established external test institutions have to be carried out. This is to secure and maintain 100% customer satisfaction. HAMMER SPORT AG‘s main target is to produce a well known brand name with premium quality, product longevity and a high „fun factor“ usage.
If coming from Munich or Stuttgart change to the A7 motorway towards Kempten/Lindau at the Ulm/Elchingen junction. Leave the A7 at the Nersingen exit towards Ulm (B10).
Turn left after approximately 5km onto OttoRenner-Strasse (at the Aral petrol station). Leave the roundabout towards Von-LiebigStrasse. HAMMER SPORT AG is on the left after 150m. 03
THE
H IS T O R Y
1900 The history of the Heinrich Hammer company begins with a move. The founder actually lived in Bad Mergentheim. When he moved to Erbach, he wedded the daughter of a sawmill owner. This period marked the starting point of his business. 1902 The following anouncement was made in the official Erbach gazette on February 30th: “Client milling! – After my sawmill has been totally converted and newly equipped I am now able to cut any quantity of wood in a very short period and at the best price. I assure you of the best service and ask for your goodwill. Heinrich Hammer, sawmill and post manufacture.”
1910 He didn‘t stop at the sawmill. The following advertisement in the “Erbacher Zeitung” newspaper on December 10th reported a “pioneering” innovation by Heinrich Hammer: “Tomorrow, Sunday December 18th, at 3.45pm a lecture will take place in the Hirschsaal hall on the electrical works that will be opened. Lists will be circulated after the lecture so that light and power customers can register. Please support my business and attend in large numbers, yours sincerely, Heinrich Hammer.” The following notice then appeared in the state news in the “Erbacher Zeitung” newspaper of December 20th, 1910: “Mr. Schultheiß Schmid, who led the meeting, first gave a brief summary of the origins of the
O V E R
1 0 0
Y E A R S
present project and asked the many local residents who were present to support Mr. Hammer by becoming customers for his company’s electricity and power. After this speech lists were circulated so that clients could register, with the result that those present contributed 44 engines and over 400 lamps, so that the creation of Mr. Hammer‘s electricity works is assured.”
1925 This inventive manufacture first starts producing laminated skis and tennis racquets.
1945 After the Second World War the Erbach manufacturer becomes the leading German ski manufacturer with important innovations with the “erbacher” brand.
A new era begins: the waterwheel has now finally come to the end of its life and a Lanz locomobile with a generator is now supplying the community of Erbach with electric power, thanks to Heinrich Hammer. 1910 The company begins producing carts and sledges as well as tennis racquets and skis cut from solid wood and bent using steam.
1939 The Second World War forces a stop in technology. The company is integrated into the production machinery of the German military.
1931 Production of folding garden furniture begins.
1950 Huge marketing success in skiing and tennis now joins the advanced technology: Hanne Nüßlein, professional tennis world champion and Gottfried von Cramm play with HAMMER products, the legendary racquets “SpezialModell” and “Diplomat”.
1960 Heidi Biebl wins Gold Medal downhill at the Winter Olympics in Squaw Valley (USA) on erbacher Grand Prix skis. Numerous top skiers like Vogler and Heckelmiller use erbacher skis to achieve their wins.
1978 The short ski first hits the slopes, also an “erbacher” invention, this time in cooperation with Martin Puchtler, a skiing teacher from the Fichtelgebirge mountains.
The company produces the world‘s first plastic ski and is the second company in the world to develop and produce metal skis, after Howard Head. 1982 “erbacher ski tuning” with the CAT series, quickly becomes world-renowned in modern ski production and sets new milestones in modern ski design.
1982 Marks the birth of HAMMER SPORT, a 4-man company consisting of the grandson of the company founder, Günter Hammer, and his wife Christa Hammer, a sales manager and an office assistant. The headquarters are now in Neu-Ulm. HAMMER SPORT first takes over the German general distribution of the globally renowned MIKASA volleyballs (supplier to the Olympic Games, World and European Championships).
T R A D I T I O N 05
1989 HAMMER SPORT GmbH develops a home fitness equipment programme under the brand of HAMMER SPORT. This product programme is backed by intensive product support and a multitude of innovative ideas with which HAMMER SPORT ensures and develops its second place in the German market. This also includes the first fillable plastic weight in the world, manufactured by blow moulding – HAMMER SPORTS‘s first contribution to the fitness sector.
1989 The first cardio training equipment such as home training equipment and steppers complete the product programme. Focussed retail marketing with the logo subline “fitness with atmosphere” allows the brand of HAMMER SPORT to become a concept within the German fitness sector. The aerobics fitness trend, initiated by Jane Fonda in the USA, becomes well known in Europe with the actress Sydne Rome. HAMMER SPORT develops a special weight for aerobic fitness, exclusively for Sydne Rome, called “aerobic weights”.
1990 Further innovative product developments follow, such as the patented board computer for rowing machines. 1992 The HAMMER brand replaces the brand HAMMER SPORT and the logo is modernized.
Market introduction of the equipment series “Club-Line – Power meets Intelligence” in a modern silver/black look. The first class A ergometer available from German sport retailers for under 1000 DM is received by the fitness world with much enthusiasm. HAMMER SPORT develops the “Woodpecker” series of wooden fitness equipment in cooperation with the ELAN company. 1994 The HAMMER logo is supplemented with the subline “Innovative Fitness Design” and thus demonstrates the well-known strength of the company.
1996 Boxing and martial arts equipment is added to the HAMMER distribution programme. The full range includes 200 different products. 1999 The company becomes publicly listed in order to adjust to its growth and increased market importance. Market introduction of a new, innovative strength.
equipment series with products such as “Corner Gym” – a gym concept with over 60% space savings, as well as the ergonometer “Explorer” with integrated personal scales.
2002 As part of the dynamic growth of HAMMER SPORT AG construction begins on a storage and administration building on VonLiebig-Strasse in Neu-Ulm. Almost 600 different products are stored here in five sport areas in order to provide perfect service to retailers in more than 50 countries across the world. 2003 Laptop design on the computer, SDS 3D-saddle movement and hitech pedals in aluminium confirm the wealth of ideas this company produces. The HAMMER products in the TITANIUM brand series are introduced onto the market.
2004 HAMMER SPORT AG is awarded the innovation prize at the specialist sports fair ispo in the Summer of 2004 for the patented Nordic walking treadmill – Nordic walking in your own home is now possible.
2005 Introduction of the premium brand FINNLO. Particularly high quality requirements, outstandingmodern design, combined with most modern computer functions. Introduction of FINNLO Bio Force home gym with the revolutionary TNT resistance technology, setting a new milestone in the FINNLO fitness history. No weights - more resistance. Many magazine publications like Gala, Men‘s Health, GQ etc. symbolise the innovation and Market success of the product.
2009 Together with the top sport and lifestyle magazine Men‘s Health HAMMER SPORT developed the Men‘s Health POWERTOOLS, an innovative product range with the highest technical quality, feel and function.
2010 Relaunch of the HAMMER BOXING Brand. The HAMMER SPORT AG, presents a complete new redesigned product assortment at the ispo 2010.
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AL W A Y S
O NE
S T EP
A H EA D
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T H E B RAN D I D EN T I T Y
Our brand identity is young, modern and successful. Consumer advertising connected with competent contents is the line of attack of our marketing strategy. Our corporate identity is consistently coordinated on all brand names. Printed and web-based appearances carry a high recognition value.
OM DZAMBALAH ZAHLEN TRAJE SOHA
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T H E C O MPAN Y  M O T T O
OUR Management We stress the individual responsibility of the employee within the framework of defined aims.
OUR Employees They are well educated, motivated and enthusiastic. They are some of the best in competitive comparison.
Many parts make up a whole, only then everything really is
C OMPLETE
OUR CLIENTS
Our efforts to provide final consumers with products and services with unique advantages are at the centre of our work.
OUR Communication We speak openly and honestly with one another and with our clients.
OUR Organisation Well organised to fit our business model and satisfy our business objectives.
OUR INDEPENDENCE This makes us strong and promotes dynamic further development of the company.
OUR Strategy
We work constructively and in partnership with our suppliers and clients. We want to learn from them and be among the best when evaluated in competitive comparison.
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THE
PR O D UC T S
For many people, their fitness equipment is more than a guarentee for individual well being. It is a statement of their personality - a stamp of their attitude towards life. HAMMER SPORT fitness equipment is exactly developed for these people, from the first instant of very high quality to innovative technique through to it‘s unique design. HAMMER SPORT fitness equipment captivates by its visible design, innovative feature, unconditional love for detail and user friendliness. This makes every fitness machine something very special:
FITNESS EQUIPMENT WITH CHARACTER
VOLLEYBALL
BOXING
FITNESS
WELLNESS
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THE QUALITY, FUNCTION AND DESIGN DESIGN QUALITY AND ERGONOMICS
Innovation
Computer techniCS
The high standard of FINNLO cardio products is
The continuous development of FINNLO
With every FINNLO ergometer and crosstrai-
recognised in its build quality, training ergono-
product technology gives our customers the
ner the computer guarantees an exact con-
mics and professional attention to detail such
safety in knowledge that the FINNLO brand
trol to resistance training. The DIN EN 957
as reduced pedal distance of crosstrainers as
is one of the best worldwide when it comes
Norm gives our customers the reassurance of
well as quick adjustable seats and handle bars
to healthy fitness training. The precision of
quality and precision. Other functions like
on ergometers. Multi Gyms are as well fitted
the FINNLO electro magnetic braking system
the FINNLO drink reminder (DRINK FIT) or
with comfortable and quick adjustment of seat
(EMS), well tested mechanics as well as the
the quick set modes (QUICK START, QUICK
and back cushions for a health oriented fitness
truly original TNT-System for an extremely
HRC) assure the best possible comfort during
training.
excact and noiseless resistance when using
training.
our Bio Force makes FINNLO unbeatable.
FUNCTION
The new low-entry ergometer, enables an easier access for more comfortable home training.
FINNLO Bio Force, the first Home Gym in the world that does not use conventional weights but a new revolutionary, noiseless TNT system.
Innovative FINNLO computer technique for highest training comfort, multi functional display and health orientated fitness programs. 17
THE
B RAN D S
THE
H AMMER
B RAN D
FITNESS
速
F
I
T
NESS
S
Y
S
T
EMS
For over 100 years in the sports industry, HAMMER SPORT has become a brand household name. Numerous patents and utility models registered in the trade mark class 28 documents the success, productivity and efficiency of the company in over 50 countries.
INNOVATIVE SPORTY MODERN
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THE
F INNL O
B RAN D
THE
F INNSPA
B RAN D
®
F
I
T
NESS
S
Y
S
T
EMS
The FINNLO brand represents the flagship assortment of HAMMER SPORT AG. Through absolute consequence and the highest requirements in terms of quality, technology design and a well structured sales and marketing concept, FINNLO sports products are now a premium sports brand in Europe.
“Experience Relaxing” – the motto of the brand FinnSpa describes and represents a well planned wellness range that includes infrared saunas, massage chairs and many other wellness and relaxation products. Innovative and exclusive products provide perfect relaxation after sport and fitness activities. The FinnSpa wellness brand perfectly accompanies the FINNLO sports range.
HIGH QUALITY
EXCLUSIVE
EXCLUSIVE
FAMILY FRIENDLY
DESIGN ORIENTATED
WELLNESS ORIENTATED
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THE
STORY CAUTION!
CHUBBY BEAR
(URSUS COUCHPOTATOEUS)
HABITAT: On all continents. He lives anywhere where there are humans. In Central Europe one finds him particularly on sofas, in beds, on chairs and in the close proximity of well filled refrigerators. one‘s weaker self (not nowus, tomorrowus) This prevents humans from pulling themselves together, getting up of the couch (couchpotatoeus syndrome) and doing some sport, it‘s really good for you! CAUTION! Chubby bears are very crafty creatures and know how to hide themselves well. They can transform humans, who are not prepared to fight against them, into fat, unathletic slobs with high blood pressure. Once started, this syndrome is nearly impossible to eradicate. Therefore fighting back is the only option. The successful FINNLO chubby bear marketing campaign.
THE SOONER THE BETTER. WHY NOT RIGHT NOW?
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THE
MIKASA
B RAN D
For decades MIKASA has been a premium world market leader in Volleyball production. Founded in 1917 MIKASA has now established itself through innovative technology as a high performance sports balls manufacturer. Since 1964 the official match balls for all FIVB events as well as the Olympic Games have been supplied by MIKASA. HAMMER SPORT is the exclusive distributor of MIKASA in Germany since 1982.
DYNAMIC MODERN LIFESTYLE ORIENTATED
THE
H AMMER
B O X IN G
B RAN D
The HAMMER Boxing assortment ranges from beginner through to professional level equipment, offering top performance boxing items. The products are developed in cooperation with professional boxing gyms as well as business collaborations with established firms such as 20th Century Fox for the film promotion of Rocky Balboa Vl. This confirms the quality and competence of HAMMER boxing products.
HIGH QUALITY STRONG EXCLUSIVE
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THE
CUS T O MER
SERVICE
H
After Sales On-site service
(
Call center with quick and customer friendly service
h
48 hour express delivery direct to the customer
Training advice and individual training plans
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THE
SHOWROOM
IN
NEU - ULM
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THE
PRESS
A few clippings from various well-known German magazine articles about our products.
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