Hampson & Partners Healthcare Brochure

creating results.

BRANDING & STRATEGY CREATIVE DESIGN WEB DESIGN & OPTIMISATION MARKETING

Hello from Hampson & Partners Since H&P started in 2005, the company has gone from strength to strength.

We are well known in the healthcare sector and for our expertise in dentistry and facial aesthetics, and have a reputation for providing creative thinking that has a clear commercial purpose. The team is passionate about understanding each client and their practice in order to be effective and create results. We value this customer-focused approach above all else.

Adam Hampson BSc(Hons) Creative Director

Ethos & expertise At H&P, we believe that we are what we design. Whether we are creating a new brand, website, welcome pack or marketing campaign, we want our work to be of the highest possible standard because (to tell the truth) when our clients look good and get results, we look good and get more business.

Whatever the project, we work hard to deliver an end result that exceeds your expectations. We create beautiful, appealing design tailor made for your practice and your target patients, which means that, with H&P, you can always be confident that your practice, clinic or surgery is in safe hands.

Branding & strategy By understanding what patients need or experience at different brand touch points (i.e. looking for a new practice or considering treatment), and how they fit differently within your marketing reach, we can help you to effectively target the right patients at the right time using a number of relevant tools and strategies.

We achieve the best results by understanding what makes each client unique, establishing the most effective way to communicate this and making sure your brand is consistent across your marketing and patients’ brand journey.

We believe that a sense of quality is communicated to your patients through detail and touch, which is why there is care in everything we do, from your wording and images to layout and finish.

We believe this detail and quality shouldn’t cost more – at H&P they just come hand in hand with our experience.

Expertise • • • •

Branding and design for new practices Re-branding for existing practices New treatment marketing Attracting new patients

Design & marketing H&P is the design and marketing agency of choice for businesses and professionals in healthcare, including dentistry, facial aesthetics, cosmetic surgery, skin care and general practice.

We have worked with healthcare clients for over seven years, gaining both expertise and knowledge in these sectors.

Our reputation as one of the leading design agencies is built primarily on our in-depth understanding and creative ideas within the industry. However, we are able to think outside of the sector too, taking inspiration from our wider experience to explore new concepts and possibilities. This includes drawing on our retail experience to understand design trends and consumer behaviour.

Through our meticulous design process and an emphasis on the patient experience, we can work with you to design and position your practice and set it apart from others, thereby attracting more of the right patients. This ensures more new patients, greater patient loyalty and serves to maintain a busy profitable practice.

Services • • • • • •

Naming, branding and logo design Practice marketing and advertising Practice websites and Google SEO New patient welcome packs Treatment brochures Signage design and planning approval

Patient welcome packs We have extensive experience of reinforcing brands and developing strong patient loyalty with quality printed welcome packs, treatment brochures and stationery.

A welcome pack gives you the chance to present your practice and explain more about your treatments and practice ethos. It provides something tangible that patients can take away, read and digest at their pace, taking a piece of your practice home with them.

H&P create printed material that is designed with your whole patient experience in mind, understanding how important it is to think like that patient.

Unlike some design companies, we use our own professional copywriters that can help to create the right words, messages and tone, combined with our premium images and photo shoot direction to capture the essence and brand of every individual practice.

Web design Having a targeted, well designed and well thought out website will increase patient retention, attract more new patients and help to grow your business.

At H&P, our creative expertise and proven eye for detail, ensures that patients recognise the quality of our clients’ website and can see almost immediately how they are different from other practices they might be considering.

We believe you only have seconds to make the right first impression online, which is why all our websites are unique and designed with this in mind.

In fact, we specialise in websites with the wow factor.

Hampson & Hampson & Partners

& Partners Hampson & Partners

Google optimisation Before a patient visits your website, they have to find it. If your website can’t be found on Google, then patients who are looking for treatment and a reputable practice will find your competition instead.

Many websites damage their brand with poor and desperate optimisation. Our SEO and Google experience gives our clients the page 1 rankings they need to attract more new patients without compromising their brand or the design and feel of their website.

We research the specific keywords your patients use to search for your treatments and intelligently optimise your website to create new enquiries. We like to think we produce websites that love Google and are loved by Google in return.

Social media Social media is here to stay and has created a lot of attention, with some practices and clinics harnessing its powers very successfully to attract new patients.

We also work successfully with social media consultants where there is a need to create and position your brand correctly across social media services or by maintaining consistency in brand identity and brand values.

H&P helps clients to build their social media platform to reach out, discuss with and listen to their patients, building new relationships and new business where other marketing avenues may have failed.

Follow us on Twitter @WeAreHP

6 reasons to work with Hampson & Partners

1

Creativity & passion

4

Innovation & originality

At H&P, we love what we do.

We live and breathe design, and are always looking for new ways to make a statement.

We’re creative, passionate and ever curious about consumer behaviour. It’s these qualities that enable us to see every practice differently and set them apart from their competitors.

H&P was one of the first agencies to introduce the concept of branding and marketing patient membership plans, showcasing this at the Dentistry Show 2011.

We constantly use our knowledge and experience to innovate and explore new opportunities and possibilities.

2

5

Results & experience We have more than seven years’ experience within the healthcare sector and have worked with some of the big names in dentistry, facial aesthetics and healthcare. Many clients return to us time and again because our design and marketing services are always commercially-relevant and deliver results.

Facial aesthetics We have worked with many clients in facial aesthetics over the past seven years and are seen as the design and marketing agency of choice in this field because of our expertise.

We have also lectured for many years on design and marketing for facial aesthetic treatments.

3

6

Better customer service Half of all clients come to H&P not satisfied with other dental design companies. We give practices the value of our experience and regular contact with our professional, friendly team, offering customer service of a high standard rarely found elsewhere. It helps that we know the industry inside out too.

Full service agency H&P is one of the few full service agencies specialising in dentistry, facial aesthetics and healthcare.

We can work with you on everything from naming your practice to designing a website loved by patients and Google, as well as signage design, print design, copywriting and marketing.

“Working with H&P has been an absolute pleasure. I had previously tried and left two other dental design companies and came to H&P quite fed-up.

Right from the outset they really listened to understand the particular needs and aims of my business and have, time and time again, gone the extra mile to get things just right.�

Owner, True Dentistry, Bolton

To discuss branding, design or marketing for your practice, please contact us on

T 01159 215 848 www.handpdesign.co.uk info@handpdesign.co.uk @WeAreHP

Dentistry | Facial aesthetics | Cosmetic & general surgery | Healthcare