Earth Artifact- Research and Development

Hamzah Laher

EARTH ARTIFACT G

OLDEN

Golden Record/ Earth Artifact/ TFD1411

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Hamzah Laher

Brief BACKGROUND

The NASA voyager Golden Records are phonograph records, which were included abroad both Voyager spacecraft, which were launched in 1977. They contain sounds and images selected to portray the diversity of life and culture on Earth and intended for any intelligent extraterrestrial life form, or for future humans, who may find them.

CARL SAGAN

Carl Sagan noted that: “The spacecraft will be encountered and the record played only if there are advanced space-faring civilisations in inter-seller space. But the launching of this ‘bottle’ into the cosmic ‘ocean’ says something very hopeful about life on this planet”. Therefore, the record is best seen as a time capsule or a symbolic statement rather than a serious attempt to communicate with extraterrestrial life.

OUTCOME - Submit creative proposals through to finished design work/ animation for a new version of the ‘Golden record’ entitled, ‘Earth Artifact’.

- Document all stages of the research and design process, which should demonstrate a critical understanding of the design challenge.

- Generate several creative solutions, taking one justified idea forward to a final solution.

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Hamzah Laher

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

IDEAS WAR: Destruction of War: A in places such as Palestine, and give specific messages the Muslim ‘Ummah’- Nation

IDEA 1

series of posters showing the after affects Syria, Bosnia, Iraq. These posters are very about the horrors of war and the unseen today. The posters will therefore be very

of war political pain of political.

IDEA 2

A series of photos showing one of the main economic problem of the world: Global Warming.

These images could be placed in a book or showed in an animation. The photos will give certain economic messages that will expose a growing and significant harm on our communities, our health and our climate. These three affected areas could be shown in three iconographies on three separate posters.

An animation could be expose the vastness of around the world. This and anyone attempting

IDEA 3

created showing cultures of the world. Its message will culture in the world and the immensity of the population task could prove difficult as cultures are complicated to explain them will struggle to avoid giving offense.

IDEA 4

The Natural World: An animation or a series of posters could be created to show off the earth’s nature/ sustainable world.

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Hamzah Laher

Golden Record WHAT IS IT?

It is a Voyager which was set out into space which both carried small metal plaques identifying their time and place of origin for the benefit of any other spacefarers that might find them in the future. Furthermore, NASA placed a more ambitious message aboard the Voyager. It was intended to communicate a story of our world to extraterrestrials.

The message was carried by a phonograph record-a 12-inch gold-plated copper disk containing sounds and images selected to portray the diversity of life and culture on Earth.

WHAT MESSAGES? The contents of the record (messages in the voyager) were selected for NASA by a committee chaired by Carl Sagan. Dr.Sagan and his associates assembled 115 images and a variety of natural sounds, such as those made by surf, wind and thunder and also animals: such as birds and whales etc. They also added musical selections from different cultures and eras, and spoken greetings in fifty-five languages. Each record is encased in a protective aluminium jacket, together with a cartridge and a needle. Instructions, in symbolic language, explain the origin of the spacecraft and indicate how the record is to be played.

The 115 images are encoded in analogue form. The remainder of the record is in audio.

Following the section on the sounds of Earth, there is an eclectic 90-minute selection of music, including both Eastern and Western classics and a variety of ethnic music.

WHY?

Once the Voyager spacecraft leaves the solar system, it will find itself in empty space.

It will be forty thousand years before it makes a close approach to any other planetary system. As Carl Sagan has noted, “The spacecraft will be encountered and the record played only if there are advanced spacefaring civilizations in interstellar space. But the launching of this bottle into the cosmic ocean says something very hopeful about life on this planet�. (Milestones of space-Eleven Iconic Objects From The Smithsonian National Air And Space Museum, by Michael J. Neufeld ISBN:978-0-7603-4444-6) Golden Record/ Earth Artifact/ TFD1411

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Hamzah Laher

BUSHRA SHANAN

A

piece

of art highlighting

the struggles of Palestinians in Gaza (Bushra Shanan)

It’s hard to encapsulate the sorrowing situation in Gaza. Over 750 Palestinians — the overwhelming majority are civilians — have been killed in Gaza.

Over a quarter are believed to be children. Facing the most difficult of circumstances, we are seeing the resilience of Palestinian youth through the simplest, yet most powerful of mediums: creative arts intervention.

A Palestinian blogger from Gaza, Refaat Alareer has been collecting digital altercations of photos of Israeli air-strikes exploding over their communities. Within the clouds of smoke and debris, are various pictures. Some contain nationalist Palestinian symbols, others simple drawings of faces. These faces range from having expressions to those that are crying over the destruction below them.

This is a trending art-form called “smoke art photography.” One of these young Palestinian artists, Bushra Shanan, a graphic designer from Hebron in the occupied West Bank, captioned one of her photos (seen above): “This is how they see it, this is how we see it.” These works of art are a way for these Palestinians to tell their own stories, an opportunity to show what western media won’t allow them to. These artists are challenging the portrayal of Palestinians in mainstream media and taking it upon themselves to change it.

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These images remind us of how we looked up at the clouds as children to see shapes of animals, people, faces — anything one’s imagination could conjure. It’s also a grim reminder that under this destructive black cloud there are people who are affected by this persistent violence. It’s almost as if these faces are looking at Gaza, surveying the damage and mourning over what had happened.

This is how the people of Gaza want to be represented and remembered. Not as mere numbers. Not as mangled corpses lying in concrete rubble. But as children that see shapes and figures and pictures even in the most horrific and brutal of circumstances. They are reminding the rest of the world that they too are people who value life and want to live as the rest of the world does: quietly.

These altered photos are one of the most vital examples we have of how Palestinians in Gaza are coping with the consistent presence of death surrounding them. http://www.wattan.tv/ar/news/99159.html WW

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Ferdi Rizkiyanto Art Director, Digital Artist Freelance Jakarta, Indonesia Ferdi Rizkiyanto, here is trying to expose the problem of global warming. He is trying to give out a message that our modernisation and the way modern society is today; specifically pollution is harming the earth.

This is shown how the fumes from the factories from the bottom half of the time glass is melting away the icebergs on top.

The time glass is a visual metaphor which is representing time and that time is running out. The fact that time is running out is also shown by how quarter of the bottom half of the time glass is filled with water.

This also represents that a flood will be a result of global warming and this is a personal view of Ferdi.

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Fabio Araujo Digital Art, Digital Photography, Graphic Design

POSTERS Golden Record/ Earth Artifact/ TFD1411

D

esigns

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Jack Usephot

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Tim Shundo Graphic Designer

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Hans Haacke Conceptual Art

Hans Haacke here is exposing conceptual art in which his idea or concept is presented more oncep- important than CtualAR the finished ans T aacke product.

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Edvard Munch Expressionism

Throughout his artistic career, Munch focused on scenes of death, agony, and anxiety in distorted and emotionally charged portraits, all themes and styles that would be adopted by the Expressionists.

Here, in Munch’s most famous painting, he depicts the battle between the individual and society. The setting of The Scream was suggested to the artist while walking along a bridge overlooking Oslo; as Munch recalls, “the sky turned as red as blood. I stopped and leaned against the fence...shivering with fear. Then I heard the enormous, infinite scream of nature.” Although Munch did not observe the scene as rendered in his painting, The Scream evokes the jolting emotion of the encounter and exhibits a general anxiety toward the tangible world. The representation of the artist’s emotional response to a scene would form the basis of the Expressionists’ artistic interpretations. The theme of individual alienation, as represented in this image would persist throughout the twentieth century, captivating Expressionist artists as a central feature of modern life.

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Pop Art

Art based on modern popular culture and the mass media, especially as a critical or ironic comment on traditional fine art values.

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Andy Warhol Pop Art

His immortal quote “I think everybody should like everybody� accompanies this candid shot from a strip of photobooth portraits taken in 1963.

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Mark Rothko

Rothko Chapel, 1964-1967

Minimalism

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Minimal Art is a school of abstract painting and sculpture where any kind of personal expression is kept to a minimum, in order to give the work a completely literal presence. The resulting work is characterized by extreme simplicity of form and a deliberate lack of expressive content.

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Anthony Burrill Designer

B

ig type, bright and colourful woodblock posters.

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Snøhetta

Norwegian Banknotes

Designer

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Snøhetta’s design for the country’s new banknotes proving very popular on account of their imaginatively designed images of costal landscapes translated into pixellated, colour-blocked snapshots.

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Infographics Research

What?

It is information which is represented as graphic visual representations. It is intended to present complex information quickly and clearly.

I think that this style is not what I would like to go for as I want my poster something more simple, but yet still effective in relation to its message and meaning.

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Hamzah Laher

Enes Dal Infographics

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This is an infographic, it does simplify the complex information it needs to provide. However, this is not the style I would like to go for, as I would like to create a simple, meaningful concept.

Hamzah Laher

Logo Research

What?

Types of logo designs:

A logo is a clear- cut glyph/ identifying mark that conveys origin, identity or/ and ownership.

The main function is to promote recognition

- Iconic Logos They use imagery that conveys a literal or abstract representation of an organisation.

Some aspects of a logo:

-Woodmark Logos It incorporates a company or brand name in a uniquely styled font treatment.

- Memorable - Instantaneously recognisable - Clarity when reproduced in small sizes - Can be illustrative in nature, either concrete or abstract.

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-Combination Mark Logos Logos with a combination of text and symbols.

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Iconic Logo Research

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Woodmark Logo Research

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Combiantion Mark Logos Research

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Leta&Dima Stolz Research

Simple logo design, but effective in regards to meaning and message.

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Retro Posters Research

I like simple, but meaningful visual messages that makes a big impact.

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Vintage Posters Research

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Typography Posters Research

Simple, bold fonts that gives out the message but also visually appealing.

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Sam Small Vintage Posters

R esearch

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Colour Colour Wheel For my final piece, I would like to leave a strong message that stays with the reader and not just forget it the ‘next day’.

If a picture is worth a thousand words, a picture with natural colours may be worth a million, memory-wise. Psychologists have documented that “living colour” does more than appeal to the senses. It also boosts memory for scenes in the natural world.

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Colour Colour Psychology There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

92% Believe colour presents an image of impressive quality 90% Feel colour can assist in attracting new customers 90% Believe customers remember presentations and documents better when colour is used 83% Believe colour makes them appear more successful 81% Think colour gives them a competitive edge 76% Believe that the use of colour makes their business appear larger to clients Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/3.1%.

RED

#Physical #courage #strength #warmth #energy #basic survival #‘fight or flight’ #stimulation #masculinity #excitement #Defiance #aggression #visual #impact #strain.

Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first.

Orange

#Physical #comfort #food #warmth #security #sensuality #passion #abundance #fun #Deprivation #frustration #frivolity #immaturity Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort - food, warmth, shelter etc. - and sensuality. It is a ‘fun’ colour.

Yellow

#Emotional #Optimism #confidence #self-esteem #extraversion #emotional #strength #friendliness #creativity #Irrationality #fear #emotional #fragility #depression #anxiety #suicide The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem.

Green

#Balance #Harmony #balance #refreshment #universal #love #rest #restoration #reassurance #environmental #awareness #equilibrium #peace #Boredom #stagnation #blandness #enervation Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance.

Blue

#Intellectual #Intelligence #communication #trust #efficiency #serenity #duty #logic #coolness #reflection #calm #Coldness #aloofness #lack of emotion #unfriendliness Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration.

Black

#Sophistication #glamour #security #emotional safety #efficiency #substance #Oppression #coldness #menace #heaviness.

Grey

#Psychological neutrality #Lack of confidence #dampness #depression #hibernation #lack of energy.

Pure grey is the only colour that has no direct psychological properties. It is, however, quite suppressive.

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Hamzah Laher

Colour Mood Conditioning

Functional colour was a new practice that came into focus around the time of word war 2. Advocates of functional colour saw colour as having the potential to improve safety and comfort in hospitals, factories, offices and schools. They colourised interiors to achieve relief from eyestrain and fatigue, lower accident rates and greater productivity. The judicious use of colour could produce a visually pleasing interior, but mood conditioning was the ultimate goal.

Multiple interests were addressed by the concept of functional colour, including surgeons, architects, advertisers, paint manufacturers, factory managers and school administrators. Professional colourists added their specialized knowledge of how colour affected human psychology.

Book: The Colour Revolution- Regina Lee Blaszczyk. ISBN: 978-0-262-01777-0

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Colour

Maria Grønlund- Graphic Designer

Research: Inspiration

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Typography Research: Inspiration

The Art Of Italian Film Posters - Black Dog Publising. ISBN: 91 904772 31 5

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Whitespace Research

Functional colour was a new practice that came into focus around the time of word war 2. Advocates of functional colour saw colour as having the potential to improve safety and comfort in hospitals, factories, offices and schools. They colourised interiors to achieve relief from eyestrain and fatigue, lower accident rates and greater productivity. The judicious use of colour could produce a visually pleasing interior, but mood conditioning was the ultimate goal.

Multiple interests were addressed by the concept of functional colour, including surgeons, architects, advertisers, paint manufacturers, factory managers and school administrators. Professional colourists added their specialized knowledge of how colour affected human psychology.

Book: The Colour Revolution- Regina Lee Blaszczyk. ISBN: 978-0-262-01777-0

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Hamzah Laher

Infographics Research Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

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Iconography Research

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Iconography Experimentation

HL

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Typography

SANS SERIF

Sans or Serif

SANS

SERIF

Sans is a typeface that does not have the small Serifs are the small lines tailing from the projecting features called “serifs” at the end of edges of letters and symbols, separated strokes. into distinct units for a typewriter or typesetter.

A A

Sans fonts are better on the web.

Modern and Minimal.

Seri fonts are easier to read in printed format.

Serifs make individual letters more distinctive and easier for our brains to recognise quickly. Without the serif, the brain has to spend longer identifying the letter, because the shape is less distinctive.

copy

copy

copy

Sans is better at small sizes, because the fonts survive reproduction and smearing because of their simple forms.

Sans are typically used for EMPHASIS.

When sans is blown up, the characters retain the general shapes. http://www.webdesignerdepot.com/2013/03/ serif-vs-sans-the-final-battle/

Serifs are used to increase contrast and spacing between different letters and improve identification.

Serifs are used for body text, because it is more legible and less likely to cause fatigue.

TYPE OF

SERIF

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Serifs are used to guide the horizontal “flow” of the eyes.

WORK

SANS

The best font choices are ones where reader do not notice the font, but the message

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Typography The ty­po­graphic quality of a doc­u­ment is determined largely by how the body text looks.

This is be­cause there is more body text than anything else.

Appearance of text: - Point size is the size of the let­ters. In print, the most com­fort­able range for body text is 10–12 point. On the web, the range is 15–25 pix­els.

- Line spac­ing is the verti­cal dis­tance be­tween lines. It should be 120– 145% of the point size.

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In word proces­sors, use the “Ex­act” line-spac­ing option to achieve this.

- Line length is the horizon­tal width of the text block. Line length should be an av­er­age of 45–90 char­ac­ters per line (use word-count func­ tion) or 2–3 low­er­case al­pha­bets.

In a printed doc­u­ment, this usu­ally means page mar­gins larger than the tra­di­tional one inch. On a web page, it usu­ally means not al­low­ing the text to flow to the edges of the browser window.

Good ty­pog­ra­phy can help your reader devote less at­tention to the mechan­ics of reading and more atten­tion to your message.

Conversely, bad typography can dis­tract your reader and un­der­mine your message.

Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other.

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Typography

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Typography

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Typography Helvetica The Helvetica typeface is one of the most famous and popular in the world.

Helvetica is found every where, because it works so well. The design embodies the concept that a typeface should absolutely support the reading process – that clear communication is the primary goal of typography.

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Typography Gill Sans The Gill Sans fonts lighter weights are highly readable in text and suitable for magazine and book work, whereas the heavier weights are best used for display in advertising, packaging, and labels.

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Typography Times New Roman It is an exceptional text typeface that has been used to set books, periodicals, annual reports, brochures – and even newspapers. In addition, Times New Roman can be used to set display typography from an inch high to several feet. The family is also large enough to make typographic hierarchy is easy to create.

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Experiments War

Here I am drawing up my sketch on Illustrator.

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Global Warming Research

I have decided to go ahead with the idea to show extraterrestrials that we (humans) ARE harming the planet; pollution, enhanced global warming, climate change, sea levels rising. Its a big issue and people need to know about (educated about or even remind). Enhance global warming has its effects on us, created by us. We need to act now.

What?

Global Warming is the gradual heating of the Earth’s surface and atmosphere.

Greenhouse Effect?

Global warming begins with the greenhouse effect, which is caused by the interaction between Earth’s atmosphere and the incoming radiation from the sun. Therefore, it can be clarified that the greenhouse effect is natural, so what is all the fuss about act towards ‘Global Warming’. But, there is something called ‘Enhanced Greenhouse Effect’.

Enhanced Greenhouse Effect?

This is when humans cause global warming when human activity introduces too much of a certain type of gas into the atmosphere. More of this gas equals more warming.

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Climate Change?

Climate is the pattern of weather in a particular place: how much sunlight and rainfall it gets, how windy it is etc.

Effects of Climate Change?

As Earth warms up, the oceans warm up too, which results in water expanding. The water in oceans therefore takes up more volume, in result makes the level of the seas rise. The seas also rise when glaciers and ice sheets melt into the oceans. Sea level rising is one of the major impacts of global warming.

Summary: With concentrations of greenhouse gasses rising. Earth’s remaining ice sheets are starting to melt. The extra water could potentially raise sea levels significantly. In addition to sea levels rising, weather can become more extreme. This means more intense major storms, more rain followed by longer and drier droughts. The main issue I like to get across and I think has the biggest impact which has its sub- problems is, that climate change is occurring and that sea levels are rising and it is a rising issue.

Hamzah Laher

Photos Lightbulb and Water bottle

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Photos Edited

L

i g h t b u l b

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Experiments Idea 2

Here I have created a PNG image of a globe which I created on adobe illustrator.

I have added smoke in the globe, but in the shape of a circle (globe).

I got a picture of a light-bulb, which I tried to fill up with water, to represent rising sea levels

Here I have added effects to the globe to create a more cartoonist style of design.

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Next I added my globe to the light-bulb, whist also using the free transform tool on Photoshop to make the globe go around the shape of the light-bulb.

Here I have picture of fire, which creates a texture for fire. This would be useful as it could be used to represent the warming up of the Earth.

Next I have added smoke into the globe to create the effect that the globe is warming up and that the smoke is coming out of the circumference of the light-bulb representing that the ozone layer is breaking up already.

I have made the colour of the globe to grey using the brightness and contrast tool, to give the effect that the globe is getting polluted.

I also used the fire texture to create the effect that the bottom of the light-bulb is warming up. Th light-bulb represents the fact that the globe is warming light a bulb and will eventually blow/ melt like that of a (light-bulb) filament.

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Experiments Idea 2

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Experiments Idea 2

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Experiments Idea 2

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Experiments Idea 2

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Experiments Idea 2

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Experiments Idea 2

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Experiments Idea 2

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Work Penguin and Globe

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Experiments Globe

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Work Hour Glass

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Work Hour Glass and Globe

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Work Sketches for posters

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Work Sketches for posters

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Work ‘Gym Shark’ Logo

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To create this logo, the only tool that I used was the pen tool. I created different sections of the logo in different layers, to make it easier for me change parts of it is any corrections need to be made. Furthermore, to make the logo more bold, I simply increased the thickness of the stroke.

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Work T-shirt and Globe

I have created a simple plain t-shirt which will be attached to the globe that I have created from before. The t-shirt was made Adobe Illustrator.

#lost 71’000’000’000t last year antartica 2014

I have given the t-shirt a white fill with a black stroke as to give a simplicity style of design. As yo can see, I have also added a ‘Gym Shark’ logo which I have created on Adobe Illustrator.

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#lost 71’000’000’000t last year

antartica 2014

Here I have added the globe from before that I created on Adobe illustrator and have placed it with the t-shirt I created. I decided to take off the black outline of the t-shirt as it would look more simple and minimalist.

However, the t-shirt doesn’t quite fit in well with the text that says: ‘lost 7....Tonnes last year’ as this sentence connotes to losing weight and this relates to the globe ‘sweating’. Furthermore, the stroke of the ‘Gym Shark’ logo is too thin and needs to be more thicker to fit in with the overall design.

Hamzah Laher

Work Gym Vest and Globe Here I have developed from a t-shirt to a gym vest, because a gym est is more appropriate as to relate to the globe ‘losing weight’ which is shown through the visual metaphor of the globe melting. Also the gym shark logo has been added to further make the impression that the globe is committed and on its way to ‘losing weight’ (‘losing weight’= ice caps melting).

The hashtag 71...Tonnes lost is a fact, which the figure has been collected from the previous year of 2014. This figure;71...Tonnes was how much ice caps in weight was melted lost in 2014 in Antarctica alone. This is a big issue, because as the ice caps melt, it increases the sea levels which in turn creates major problems for places which are close to the sea line.

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#lost 71’000’000’000t last year

antartica 2014

Here, I have simply added the globe from before which I created in adobe Illustrator and placed it with the gym vest which no stroke and I have added a white fill, with a low opacity level. This gives the illusion that the globe IS really warming up as the low opacity gym vest gives the impression that the gym vest is filled with sweat. Furthermore, I have changed the colour of the typography to grey, to make it stand out from the gym vest fill white. Grey was used as it reminds people of/ or connotes to professionalism, strong message, important message etc.

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Work

#lost 71’000’000’000t last year

antartica 2014

Logo with Gym Vest & Globe

I have created a square with Next, I created a circle on top of the green square with a green fill. a white fill.

#act now

#lost 71’000’000’000t last year

antartica 2014

I added the melting globe from which I created before on to the circle. I made sure the globe fitted ‘well’ into the circle using the direction selection tool to move the anchor points.

Next, I added square shape, with 2 sharp points which can be created with a anchor point on the middle of the vertical line on the left hand side of the box. And then using the direction selection tool to move the anchor point further in; into the square box.

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Finally, I added a triangle from the edge of where #act now the rectangle and the square joins together and the bottom of the square that was created before.

#act now

Hamzah Laher

Work Globe and Blackhole

The melting globe getting sucked into the black-hole shows that if global warming starts to stay the way it is, there isn’t going to be an Earth for any longer (everything is going to end one day- not going to last forever) and the black is a visual metaphor for this. I wanted to further enhance the message; therefore I shaped the green pieces of land on the globe to be shaped like a face and the blue water like a simplified shape of a bird.

Also the whole image of the globe looks like a sperm cell, which is showing that with global warming the way its going, all living things with the earth are going to come to an end one day. So we need to act now, to stop enhanced global warming.

Here is a globe that created earlier on adobe illustrator. To create the effect above I used the pucker tool.

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To create this blackhole I used the ellipse tool.

Hamzah Laher

Work Globe and Blackhole

Here I have added pieces of land coming from the globe, to give the illusion of the globe moving in/ towards the black hole. It gives the final image a sense of movement rather than a still image. The small pieces I created using the pen tool.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Tic Tac Toe Here I have created a simple ‘tic tac toe’ game layout.

Using 4 basic line with a drop shadow. Furthermore, I created a human stick logo, using the ellipse tool and pen tool. This represents ‘US’ the people. Next I created the sun using the ellipse and star tool. This represents the sun- causing the Earth to warm up. As you can see the earth is one move away from winning (excessive global warming), therefore we need to ‘DO’ our move and block the ‘Sun’ from winning. your move.

#tictactoe

To further enhance the poster, I have created a small timer, to make people think that there is a time limit and that we shouldn’t wait around; we should act now.

your move.

your move. #tictactoe Golden Record/ Earth Artifact/ TFD1411

#tictactoe #tictactoe your move.

#tictactoe

Hamzah Laher

Work Tic Tac Toe

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Tic Tac Toe

Golden Record/ Earth Artifact/ TFD1411

Here I have created a school text book theme, as to show that Global Warming is something that everyone should know as you would know about something that s basic. It shows Global Warming should be in the back of everybody’s heads and that everybody should know about it and react.

Hamzah Laher

Work

I tried to send out a message that due climate change caused by excessive global warming is going to result in a increase in seal levels. To really express the fact that sea levels are going to rise and it is going to be devastating, I decided to use the tallest building in the world as a visual metaphor to show this.

Burj Khalifa

2015 2015

2050?

2050? 2050?

This is a simple, understandable drawing of Burj Khalifa (tallest building in the world).

I have created this in Adobe Illustrator using the pen tool.

Tallest hotel Tallest Tallest Tallest hotel in the world hotel in the worldunderwater underwater hotel in the world in the world Golden Record/ Earth Artifact/ TFD1411

2015

Next, alongside the building on the left that I created before, I added a visual representation of water/ sea level risen more than halfway up Burj Khalifa bearing in mind; it is the tallest building in the world. The light blue water, is created using the rectangle tool.

The 2 waves are created using the pen tool, with a thick stroke.

Tallest hotel in the world

Tallest underwater hotel in the world

Here I have added some typography which clears out the fact that climate change is a big issue and that something that was recognised as the ‘tallest building in the world’ can now be sitting underwater.

Hamzah Laher

Work Burj Khalifa

Golden Record/ Earth Artifact/ TFD1411

2015

2050?

Tallest hotel in the world

Tallest underwater hotel in the world

I have added the year at the top of each building, to show/ or hint people that climate change is happening rapidly and the Earth is warming up quickly too.

Hamzah Laher

Work Underwater City

I sketched out a city landscape and then drew up on Adobe Illustrator mainly using the pen tool and rectangle tool.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Underwater City

Here I have created a basic representation of sea. This has been created using the rectangle tool.

next added a second rectangle to represent the top of the sea.

The darker shade of blue represents the depth of the ocean.

Golden Record/ Earth Artifact/ TFD1411

Next, I tried to create the effect that we are at the lower depths of the ocean.

Further enhancement; creating the illusion that we are at the lower depths of the ocean.

Hamzah Laher

Work Underwater City

I have added a few enhancements. For example, the black lines to show that it really deep water the we are in and also the bubbles.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Underwater City

Here I created a basic phone using the rounded rectangle tool, which are layered on top of each other.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Underwater City

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work

Annotations: - The dark/ purple doesn’t really look dark blue; it looks purple.

- The logo in the bottom left corner is really faint and not very clear.

- The ‘#act now’ text looks out of place.

- Also I have noticed that some building are missing from the city landscape.

Underwater City

Golden Record/ Earth Artifact/ TFD1411

Here I have test printed the poster and I have noticed I need to make a few changes. Designing on screen and then printing on paper will be different.

Hamzah Laher

Work

Annotations:

Underwater City

Golden Record/ Earth Artifact/ TFD1411

- I have noticed some building are missing - Also the bubbles coming from the phone look out of line.

-Some of the black lines in the water look out of line.

- Furthermore, the banner on the logo needs redefining as the end parts of the banner needs to be darker.

-It doesn’t seem that the phone is underwater.

Hamzah Laher

Work Underwater City

#act now

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

I have created the water dispenser on Adobe Illustrator, mainly using the pen tool.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

Here, I have added the globe from which I have created before and have placed on top of the water dispenser replacing the water. This image overall is a visual metaphor showing that we are using the Earth ‘up’. However, this is the message that I want to portray, but the image is not strong in this matter.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

I wanted to create small bits of ice caps/ or small ice caps dropping down from the hot water tap, to show that we using the ice caps by warming up the Earth. Furthermore, I would like the ice caps to fall on to the ground. This would represent that once the ice caps have been used up. i.e. Ice caps melting- ice caps will run out and this will lead to less sunlight reflected back out from the sun. This would result in the Earth warming up further, increase in climate change and then sea levels rising etc.

Here is an ice cap created in Cinema 4D.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

From what I created in Cinema 4D, I simplified the polygons and then from sketches I came up with a simple ice cape. I created the ice cap in Adobe Illustrator.

I created this mainly using the pen too and rectangle tool which I enhanced using the direct selection tool.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

Here, I have copied and pasted the ice cap, which can be done easily by holding down the ALT key and then clicking and dragging the shape onto another part of the art-board.

Golden Record/ Earth Artifact/ TFD1411

Next, I decided to simply my ice cap further, bu removing the dark shades of blue; leaving a simple shape of an ice cap.

Furthermore, I made fragments of the ice cap shape, to simplify further. It is still representing an ice cap but simplified.

Hamzah Laher

Work Globe and Water Dispenser

2. Next, I added a stroke and increased the thickness of the stroke, also gave it rounded corners.

1. Next, I added numerous ice caps, to make it look like ice caps falling down on to the ground creating a puddle.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

Here, I have replaced the normal globe with the melted globe that I created earlier in Adobe Illustrator. The melting globe, shows/ expresses the fact that the globe is warming up rapidly. Furthermore, to further express that ‘WE’ are warming up the Earth excessively is shown through the fact that ice caps are coming out of the hot water tap.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Globe and Water Dispenser

#

act now

Golden Record/ Earth Artifact/ TFD1411

#

act now

Hamzah Laher

Work Cinema 4D As I enjoyed and ‘got a bit into it’ when creating the ‘ice berg’ or one of my poster concept; I decided to create a poster mainly using Cinema 4D and then adding typography using Adobe Illustrator.

This is the first render. As you can see I am quite up close to the Earth.

Here is the set up of my design creation on cinema 4d. As you can I have a number of layers.

Also to create the dark room effect I have used a light with a arm orange colour with a 51% intensity. I also have created a back ‘wall’ (backscreen)as if in a photoshoot to ensure the best results.

Golden Record/ Earth Artifact/ TFD1411

This is the second render.

Here I am quite fa away from the Earth.

Hamzah Laher

Work Cinema 4D

“Don’t darken our world” I have made render, quite a dark finish. This is because I wanted it to connote to pollution; As pollution reminds people of darkness, seriousness etc. Therefore, I wanted to go for dark setting, which I created with a low intensity light with a orange colour lighting. Furthermore, I added the text: ‘Don’t Darken Our World’, because it is like a rhetorical question and it makes people think that to not darken our world we need to cut down on pollution, co2 emissions etc. And this is what makes this a strong poster even though it is simple. It is simple, but has quite an effective message and deep meaning.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Cinema 4D

“Don’t darken our world” This has the same concept as the previous poster, but this is the one with the Globe which nearly all visible (in relation to scale)./ This means that the typography could be enlarged.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Typography and Global Warming

As I am also interested in typographic posters, I decided to have a go. Firstly, I did some rough sketches and then drew them up on illustrator, to create ‘like’ a layout/ banner for my typography to be placed.

I have created this on Adobe Illustrator.

The green represents land and the blue represents water.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Typography and Global Warming

Globa

l

Next, I placed a melting globe, in the middle. Also as you can see there are two rectangles that have also been coloured a brown colour, to give the effect that this ‘towel’ has been wrapped around the globe and the 2 rectangles filled with a brown colour gives this towel a 3D illusion. This towel illusion shows that the earth is being ‘wringed’ out: meaning that we draining the earth from ice caps which will reduce the amount of sunlight deflected out back from earth; which will result in further climate change and sea levels rising.

Golden Record/ Earth Artifact/ TFD1411

Warm ing Furthermore, I have enhanced the illusion that the ice caps/ water is being rinsed out; I have added the ice caps from the previous poster concept to represent this (water/ ice caps being rinsed out of the Earth).

Hamzah Laher

Work Typography and Global Warming

Globa

l

Warm ing Next, I have added a second copy of the ice caps, with a green fill placed behind the blue fill to show that not only the ice caps/ water is been rinsed it also the land as the sea levels are rising and is taking away pieces of land (underwater).

Golden Record/ Earth Artifact/ TFD1411

#act now

Hamzah Laher

Work Poster

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Paperclip

I wanted to create little pegs which could be attached to the posters. So firstly, I did a few sketched then drew it up in Adobe Illustrator.

To create the shapes of my paperclip, I mainly used the pen tool, as for me is the easiest tool to work with when drawing Adobe Illustrator. Here, as you can see I have created one part of the paper clip, and here you can see the anchor points and how much bend/ curve I have created.

The anchor points on a shape can be enhanced/ changed by using the direction selection tool. The shortcut key to change to the direction selection tool is ‘A’.

Here is just a few sketches of what I think the paper clip will look like on my poster.

However, using these sketches I have better understanding and visualisation of how I am going to draw the paper clip on Adobe Illustrator.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Paperclip

Here is my final drawing of the paperclip using Adobe Illustrator.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Floral Designs

I wanted to add some floral patterns to my work to express sympathy. First of all, I started to sketch out my patterns and then enhanced them on Adobe Illustrator.

Golden Record/ Earth Artifact/ TFD1411

This is the second stage of the pattern which is to draw the pattern on Adobe Illustrator.

Hamzah Laher

Work Floral Designs

spot the difference.

#global warming

#throwback

#act now

all because of you.

Stroke: thick and heavy in weight.

Here I have added the blue colour from the globe that I create earlier and also the green is from the globe.

spot the difference.

all because of you.

Golden Record/ Earth Artifact/ TFD1411

#global warming

#throwback

#act now

Hamzah Laher

Work Floral Designs

To the posters I created earlier, I added a white box behind them and then added a drop shadow to show that they are individual posters. Furthermore, I added the paper clips that I created earlier. Here you can see the floral patterns in use.

#throwback

spot the difference.

all because of you.

Golden Record/ Earth Artifact/ TFD1411

spot the difference.

#global warming

#throwback

#global warming

#act now

all because of you.

#act now

Hamzah Laher

Work Posters

Global Warming spot the difference.

Here, is a few sketches, planning out how I am going to layout the typography and images.

Furthermore, I have experimented with the stroke and tracking.

Golden Record/ Earth Artifact/ TFD1411

Background H: 200° C: 4% S: 18% M: 0% B: 96% Y: 30% R: 200 K: 0% G: 230 B: 246 #C8E6F6

#global warming

#throwback

#act now H: 31° C: 42% S: 20% M: 44% B: 47% Y: 51% R: 122 K: 32% G: 110 B: 97 #7A6E61

#act now

all because of you.

#act now

Typography Global Warming #act now Helvetica Tracking Leading

Stroke

Here, I have added the blue from the globe that I created for the poster background. Also I have added the typography: ‘Global Warming’ in Helvetica old, to really express and show that global warming is a big issue and should not be missed.

Hamzah Laher

Work Posters

I have printed out the poster, to really check for any mistakes which I may have missed out whilst working on screen. From t his print out, I can see why the light blue colour background doesn’t work well with the overall poster. This is because, the colour is too calm and ‘Global Warming’ is a big issue and is it not should be associated with calmness. Global Warming should be and/ or is associated with seriousness. Furthermore, I can see that some of the paper clips are out of line (either not touching the string or/ and the posters). Also I have noticed that some of the text on the posters do not need to be there. For example, ‘ global warming’, this is be cause Global Warming is already on the poster enlarged and in bold. Furthermore, The stroke of ‘Global Warming’ is too much and you can see some of the letters are hard to make out. For example: ‘i’ and ‘a’.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Work Posters

Here, I have made some amendments to the poster.

First of all, I have darkened the background colour; not too much either. This creates a serious atmosphere and also makes the posters and ‘Global Warming’ stand out; makes it eye catching and grabs the attention of the reader. Also, I have decreased the stroke thickness on ‘ Global Warming’ which makes it more clear and easy to understand. Furthermore, I have changed the text colour of ‘#act now’ to red as according to colour psychology; Red is associated with #basic survival #‘fight or flight’ stimulation #masculinity #visual #impact- it has the property of appearing to be nearer than it is and therefore it grabs our attention first. (From ‘Colour Psychology’ research). I have also noticed that the posters are still out line and will need amending.

Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Final Highlights

#actnow

Global Warming Golden Record/ Earth Artifact/ TFD1411

Hamzah Laher

Final Highlights Global Warming #actnow

Golden Record/ Earth Artifact/ TFD1411