Tantalize
Hana hyman | Maddi Ponko | Lexi Ench
Mission, Vision, and Values Tantalize beckons you to treat yourself.
Edgy, mysterious, and exquisitely feminine. Professional-grade. Cruelty free. Tantalize strives to represent the ultimate in modern sophistication and fun, forever feminine yet mysteriously edgy. We invite all to experiment and reinvent themselves. We bring you a full range of artist-quality beauty products, in shades from everlasting neutrals to the most exciting vivids, all available in an array of textures and presented in decadent display. Tantalize shows women how sleek and elegant they can look with bold lips and glimmering eyes.
Be inspired. Be Tantalized.
Our Target Market Aimed at fashion forward 18-25 years olds Average income of $68,000 Earning/have a bachelor’s degree
Young, Enthusiastic, Impulsive Confident, Intelligent, Tech savvy
Savoring The New, And Risky But Equally Quick To Cool
Motivated By Self-Expression
highly active on social media
most influenced by their peers
80% consult online reviews
Competitors
Net Sales: $10.18 Billion in 2013 (global)
Gross Proft: $3.5 Million in 2012
Net Sales: $87.8 Million in 2012
Industry Trends
starter sets, tutorial, or seasonal kits Customers on tighter budgets appreciate getting the most Bang for their Buck.
High-tech pigment matching Sephora Customers can utilize the Pantone color iQ system that uses color values of a customer’s skin tone to find their perfect shade of foundation
Personalization A “Right for Me” sub-trend, with products such as custom-blend make-up. Especially popular in cosmetics that react to heat and change color.
Tech Savvy Customers are shopping online and picking up their goodies in-store. this new shopping method Has been especially successful in airports.
BB Creams, CC Creams and DD Creams 33% of consumers say they are too busy to look after their appearance, but feel pressure to look good.
holographics and metallic Innovation through new colorways and textures excite consumers.
Brand Concept
Collection Concept
Collection Design
Collection Rendering
Packaging & Branding
Line Sheet: Classics
Line Sheet: Collection
Sourcing: Cosmetics Valley Tantalize will be manufactured at Cosmetics Valley in France, the same location as Sephora cosmetics and many presTige brands. RAW MATERIALS: Creations Coleurs/The Innovation Company CONTRACT MANUFACTURING + RESEARCH: Albéa PRIMARY PACKAGING + SECONDARY PACKAGING: Albéa SUPPLY CHAIN + SHIPPING: GT Logistics
Human rights, fair labor, and the environment are of the utmost importance to Tantalize. we will both apply and promote principles set by the United Nations’ Global Compact. Corporate Social Responsability Goals: Optimize energy consumption Use water resources sparingly Monitoring and properly despose of waste No animal testing or exports from China
Retailing: Sephora LVMH group. It is Located in 30 countries generating revenues in excess of $4 Billion. Sephora is a Selective retailing asset of the
Sephora stands apart from department stores with a retail concept that creates an entertaining shopping experience and brings high-end beauty care within every consumer’s reach.
In the first year, Tantalize plans to sell 10,000 units per season with a 159% mark up to accomadate sephora’s 30% vending cut
The Launch Starting in Sephora’s Time Square locations, followed by Sephora locations in Los Angeles, Georgetown, San Francisco, and Miami.
These locations are prime options for our launch due to high consumer spending, high traffic and similar consumer demographics. During Tantalize’s first year, Sephora will be our exclusive retailer. Expansion there after will be targeted towards various specialty stores and prestige beauty retailers, including Nordstroms, Fred Segal, and Macys. Tantalize may open free standing stores as well, dependent upon consumer response.
Time Square PEDESTRIAN COUNTS -March 2014 AVERAGE 24-HOUR COUNTS
289,000 daily visitors - 11.0% from March 2013 + 18.9% from February 2014
46-47 Plaza Duffy Square
East 46-47
96,594
58,238
+34% from Feb. -7% from 2013
Please note that, since March 2013, portions of Times Square have been under construction as part of a large-scale city capital project.
+26% from Feb. -4% from 2013
East 45-46
45-46 Plaza
+10% from Feb. -1% from 2013
44-45 Plaza
+26% from Feb. -19% from 2013
+81% from Feb. +6% from 2013
West 43-44
43-44 Plaza
39,957
+16% from Feb. +60% from 2013
W 43rd St.
37,913
-1% from Feb.
42nd South 43,196
+30% from Feb.
74,199 East 42-43 63,655
+26% from Feb. +12% from 2013
21,685
+18% from Feb. -2% from 2013
+18% from Feb. +0% from 2013
W 42nd St.
way
42nd North
42-43 Plaza
West 42-43
Seventh Avenue
Eighth Avenue
W 44th St.
90,019
-32% from Feb. -56% from 2013
20,406
W 45th St.
75,726
29,871
+34% from Feb.
W 46th St.
63,060
47,349
-31% from Feb. -45% from 2013
West 44-45
8th Ave East 42-43
W 47th St.
Broad
38,272 households, of which 67% are college educated average salary of $109,000 for consumers under 36 years PRIZM: Bohemian Mix (28%), Young Digerati (25%) Local competitors: MAC, Duane Reade, Bare Escentuals
W 41st St.
Source: Springboard Customer Counting LLC
potential earnings of $2.1 billion, $992 Million spent on retail $496 Million spent by Tourists, who provide international exposure
Launch Promotion International Make-Up Artist Trade Show
Los Angeles January 16-19, 2015
New York City April 10-12, 2015
Cost: $1,995/100 sq. ft. booth
Product Launch WHO: Sephora Beauty Insiders WHEN: November 7th, 2014 WHERE: Sephora Time Square WHAT: Those in attendence will enjoy sweets and light refreshments, as well as one-on-one consulations with the Tantalize team.
Invites will be sent using Sephora’s VIB database All VIB clients with receive an e-vite VIB Rouge clients will receive a mailed invite When the collection debuts in store on December 1st, email reminders will be sent to all VIB clients.
Launch E-vite
Exclusive event invitation IT’S TIME TO GET Tantalized! Be among the first to experience Tantalize. Complementary Sips and Sweets while you enjoy a private shopping experience to launch our Fall / Winter 2014 Collection. To schedule your exclusive consultation with a member of the Tantalize team, RSVP to: TantalizePR@Gmail.com. Space is limited.
WHEN: November 7th, 2014 WHERE: Sephora Time Square 1500 Broadway, New York, NY 10036
MacBook acBook Pro
Launch & Post-Launch Mailers
Dear ____,
Dear _____,
You are cordially invited to Be among the first to experience Tantalize. Enjoy Sips and Sweets while you enjoy a private shopping experience to celebrate the launch of our Fall / Winter ‘14 Collection. To schedule your exclusive consulation with a memeber of the Tanatlize team, RSVP to: TantalizePR@Gmail.com. Space is limited. Best,
Hana,, Maddi, and Lexi
Thank you so much for sharing the debut of Tantalize with us at Sephora Time Square. We hope you had an incredible evening and are enjoying your new beauty goodies. Share your tantalizing new looks with us using #GetTantalized. We will have suprises in store for our favorites!
Best, Hana, Maddi and Lexi
Social Media Promotion: Facebook, Twitter, and Instagram The apocalypse isn’t looking so bad after all. See the new collection on Sephora.com.
The apocalypse isn’t looking so bad after all. the new collection here first. See the new collectionSee on Sephora.com.
The apocalypse isn’t looking bad after all. Seeon theour new collection onatSephora.com. Seeso the new collection digital catalog Sephora.
Tantalize’s social media platforms will be used to share
behind-the-scenes, footage, launch coverage, and how-to videos. Product debuts will also be shared on the Sephora and Tantalize.
Publication Promotion Bloggers & Vloggers
Print - Allure Magazine
Sephora Promotion
Lookbook, Shop, and Promo Feature on Sephora Mobile
Collection Debut Editorial
Collection Debut Editorial
Collection Debut Editorial