(ESSENSE) Graphic Design Portfolio l Hanami Itagaki l BFA

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Essense.

Selected design works of Hanami Itagaki.

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Dedicated— To my supportive family, friends, and instructors.

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essense

Designing with the essence captured by my senses. I was born with synesthesia— a neurological condition where multiple senses get mixed together when processing information in my brain. This enables me to mindly ‘see’ every form of information I feel through my senses, and those mind-generated imageries I see during my design process have often been my direct inspiration for my creations. What I see is always in the highly abstract form in its most simplified way, and this makes me value to design with a deep understanding of the pure essence of the material. My portfolio is the collective of all the essence I have seen throughout the design projects, and the title was created combining ‘essence’ and ‘sense’ together.

( CONCEPT )

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Concept.

The meaning behind the name of this book.

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TABLE OF CONTENTS

CONTENTS

PROJECT NAME

YEAR

HANAMI ITAGAKI—SELECTED WORKS ESSENSE— 2017–2021—

DESIGNER’S NAME

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Bio Alchemy.

Visual system design for exhibition |of Neri Oxman.

Cafe Mom. Re-branding an online motherhood.

Within.

An app development for nourishing partnerships.

Vert.

A cook book based on herbalism for healing body & mind.

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Contents.

(05/) (06/) (07/) (08/)

TABLE OF CONTENTS

Weddings.

A cook book based on herbalism for healing body & mind.

Synesthesia.

Event branding system for collaborative night circus.

Aura.

Book of natural phenomenon visualized

Inclusive Garden.

Sustainable campaign design for luxury brand.

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(herbalism)

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Vert.

A cook book based on herbalism for healing body & mind.

PROJECT / VERT

Name.

Vert. the herbalism details of the here.

A cook bookExplain based on forproject healing body & mind.

2017 2017 — — 2021 2021

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TYPOGRAPHY—ARIEL GREY VERT— FALL 2019— EDITORIAL DESIGN

PROJECT NAME

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CATEGORY

(OBJECTIVE) Herbalism is one of the oldest fields of alternative medicine. Plants and florals are highly effective for both mental and physical health for humans beyond our expectations. As chemicals are our primary healing solutions in modern days, I wanted to create a cookbook of medical herbs that makes readers aware of the surrounding natural environment that can alternatively heal themselves as another option they can always come back to.

(CONCEPT) “Vert” simply means “green” in Latin and the book was built to enhance readers’ sense of green for therapeutic purposes. Digital collage of imageries of ingredients, human body parts, and textures of the final product was selected for visual direction to convey the message of nature and our bodies are beautifully connected. It was designed for both professional herbalists and beginners to build new perceptions toward the topic. Plants are gorgeously healing.

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#AlternativeMedicine #NaturalHealing #SenseOfGreen

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Within.

An app development for better partnerships.

PROJECT / WITHIN

Within.

Name.

Explain the detailsforof better the project here.

An app development partnerships.

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INTERACTION DESIGN— PHIL HAMLET— WITHIN FALL 2019— UI/UX DESIGN

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PROJECT NAME

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CATEGORY

(OBJECTIVE) Relationship issues are often regarded as personal issues and it does not get attention as other social issues for an open discussion; however, the fundamental communication with significant others and its well-being plays a significant role in forming the healthy environment in the communities. This app was created for two purposes; to increase conversations around the importance of partnerships and to build a platform for couples to solve their issues with their own will without the high cost of couple counseling.

#EmotionalConnection #QualityOfConversation #Love

PROJECT / WITHIN

(CONCEPT) Within was designed for couples to develop, manage and improve their relationship over time. The concept was built around the keyword, “emotional connection” and abstract visual execution without any concrete images/ illustrations for the interface was made to be inclusive for diverse forms of relationships. The name “Within” came from the idea of finding solutions/ answers ‘within’ themselves as individuals, their relationship together as a couple, and their interactive communications through the app.

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(MOTHERHOOD)

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Cafemom.

Rebranding an online motherhood.

PROJECT / CAFENMOM

Cafemom.

Name.

Explain the details of themotherhood. project here.

Rebranding an online

2017 2017 — — 2021 2021

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BRABDING—ANDREW CAMBOURIS CAFEMOM— SPRING 2019— BRANDING SYSTEM PROJECT

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CATEGORY

(OBJECTIVE) Cafe Mom is an existing social media company that provides an online community for moms all over the world to connect for sharing concerns, pieces of advice, and emotions for support. This was a rebranding project to better convey their beautiful concept of “Creating online conversations for busy moms to emotionally be naked with #NoFilter in the community” by redesigning their logo together with a cohesive visual system around it.

#SharingSpace #EmotionallyNaked #AcceptingTheReal

PROJECT / CAFENMOM

(CONCEPT) The goal for this rebranding project was to make their identity look more feminine, safe, and comfortable as the original version had a clinical impression and less personal. A circular form was chosen for logo identity to indicate inclusion and coffee cup mark from the idea of the cafe. Applied colors are inspired by mom’s bare skin colors and lips; I intended to showcase “honesty”, one of the uniqueness they have.

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PENTONE: 201 C CMYK: 0/ 90/ 46/ 56 RGB: 110/ 10/ 59 HEX: 6D0A3B

PENTONE: 7512 C CMYK: 23/ 57/ 66/ 5 RGB: 171/ 120/ 94 HEX: AB785E

PENTONE: 7611v C CMYK: 11/ 38/ 46/ 0 RGB: 207/ 163/ 135 HEX: CFA387

PENTONE: 7428 CP CMYK: 33/ 79/ 61/ 22 RGB: 128/ 71/ 77 HEX: 80474D

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Bio Alchemy.

Visual system design for excibition of Neri Oxman.

PROJECT / BIO ALCHEMY

BioName.

Alchemy.

Explain the details of for the Neri project here.

Visual system design Oxman.

2017 2017 — — 2021 2021

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VISUAL SYTEM—HUNTER WIMMER BIO ALCHEMY— FALL 2020— BRANDING SYSTEM

PROJECT NAME

YEAR

CATEGORY

(OBJECTIVE) The purpose of this project is to build a strong visual system for the hypothetical event of a chosen artist/ designer. I chose Neri Oxman, a bio-architect who combines art, design, engineering, and technology for her creations. The challenge was to visualize and give her mother-naturing world a thoughtful branding system to better communicate her message to cultivate a co-existing culture with the planet.

#NewAgeForBiology #CabinetOfCuriosity #SuperWoman

PROJECT / BIO ALCHEMY

(CONCEPT) The concept was to balance the atmosphere of a structured lab she works in and the organic creations she makes with living biomaterials. Systematic typography was chosen to get combined together with circular graphic elements, and a color palette that is directly inspired by her artworks was applied to the system. The name Bio Alchemy was intended to express the magic she creates coming from her constant curiosity toward the world of nature.

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#91E69C #DEFF1C

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(ECO CAMPAIGN)

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SO (05/09) PHISTIof CATION

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Inclusive Garden.

Sustainable campaign design for luxury brand.

PROJECT / INCLUSIVE GARDEN

Inclusive Name.

Garden.

Explaincampaign the detailsdesign of the project here.brand.

Sustainable for luxury

2017 2017 — — 2021 2021

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VISUAL SYSTEM—JOHN NETTLETON INCLUSIVE GARDEN— SPRING 2020—BRANDING SYSTEM PROJECT NAME

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CATEGORY

(OBJECTIVE) What if, high fashion becomes the space for GROWTH rather than polluting the planet? Though the high fashion world is known for its luxury and aspirational images, one of the issues they face is about how they position themselves in the context of sustainability. Collaborating with another classmate, we designed an exhibition-based campaign with #PlantForTheFuture with the promotion of the SS2020 collection by Dior.

#OpenConversation #TransparentFashion #DiorGarden

PROJECT / INCLUSIVE GARDEN

(CONCEPT) Our goal was to increase opportunities and spaces for meaningful discussions about the reality of sustainability in fashion rather than just showcasing current efforts. Therefore, transparency and openness were keywords for overall exhibition experience design where visitors can learn facts and have conversations around the topics. Plantable cards, recycled papers, sustainable lightings are all applied elegantly to design the whole campaign to stay true to the sustainable theme while maintaining the aspirational look of the brand.

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(COLORED ENERGY)

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Aura.

Book of natural phenomenon visualized.

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PROJECT / AURA

Name.

Aura.

Explain the details of the project here.

Book of natural phenomenon visualized.

2017 2017 — — 2021 2021

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GRAPHIC DESIGN 1—DAVID HAKE AURA— FALL 2018— EDITORIAL DESIGN PROJECT

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SEMESTER

(OBJECTIVE) The purpose of this project was to design a one-color book to inform and express the beauty of the chosen natural phenomenon (things that humans can’t recreate). I chose ‘aura’: the distinctive atmosphere or quality that surrounds and is generated by a person, thing, or place to visualize its essence knowing that it’s challenging as aura is invisible.

(CONCEPT) The Hue of You was named with the idea of the aura being a pure expression of who you are in the forms of colors. It’s always present around humans— it protects us and merges with others to connect. Challenging to make the invisible visible, the concept was made to educate, and inspire readers with multiple visual perceptions of aura.

PROJECT / AURA

#VisualizingInvisible #PersonalityColor #DivineHue

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Synesthesia.

Event branding system for collaborative night circus.

PROJECT / SYNESTHESIA

Synesthesia.

Name.

Explainsystem the details of the project here.

Event branding for collaborative night circus.

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VISUAL SYSTEM—TOM MCNULTY SYNESTHESIA— FALL 2018— BRADING SYSTEM

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CATEGORY

(OBJECTIVE) Synesthesia is an event rebranding project with the purpose of making a circus event look modern that appeals to the young audience. It is a performancebased event to raise awareness about synesthesia in Superclub in San Francisco where collaborations of performers, artists, and musicians happen. The purpose was to visualize the beauty of collaboration for the modern circus through explorations of festive colors.

#CollaborationOfArtists #MixedSenses #NightParty

PROJECT / SYNESTHESIA

(CONCEPT) The event’s visual identity was redesigned into more welcoming with a less mysterious impression of a traditional circus look. Gradients in the design represent collaborative art performance they create at the event, and overlapping shapes express the corporation of all the artists and guests who makes the event unique in the field. The beauty of the movement and motions are enhanced in the photography directions combined with organic graphics. means “green” in Latin, and the theme of this solution.

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(SPECIAL MOMENTS)

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BLE (08/09) of SSINGS

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Weddings.

Wedding magazine rebranding for special celebration.

PROJECT / WEDDINGS

Weddings.

Name.

Explain therebranding details of the here.

Wedding magazine forproject special celebration.

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TYPOGRAPHY—JOHN NETTLETON WEDDINGS— FALL 2018— EDITORIAL DESIGN PROJECT

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SEMESTER

(OBJECTIVE) The purpose of this project was to rebrand Martha’s Weddings magazine to make it more inclusive and personal. Staying away from girly design direction, I created an elegant, matured, and delightful atmosphere with beautiful photographs and the use of deep colors and layouts. Photography included diverse types of couples so that magazine doesn’t exclude any readers.

(CONCEPT) The concept “Golden Moments” was developed— emphasizing on photography of couples’ beautiful moments on a special day with their natural facial expressions and contexts rather than studio-based photos. Graphic elements made from cutting pieces of golden photos are applied on spreads to make the theme cohesive throughout the pages.

PROJECT / WEDDINGS

#SpecialCelebration #DiversityInWedding #LovedOnes

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Thank you.

Message to my family, my instructors and my friends.

SPECIAL THANKS TO MY FAMILY, MY INSTRUCTORS AND TO MY FRIENDS— (TO MY FRIENDS AND FAMILY) Thank you from my bottom of my heart for your constant support and the countless inspirations you gave me over years. My identity of professional self and personal self were enriched because of you, and I want to appreciate all the experiences you experienced with me. I am sincerely glad to thank you here in my portfolio book where all of my inspirations from you are expressed in the form of design that I love. Thank you again, for being part of my life.

(TO MY INSTRUCTORS) Thank you Mary Scott, for your support and Phil Hamlet, Tom McNulty, John Nettleton, David Hake, Jacques Rossouw, Andrew Cambouris, Ariel Grey, Hunter Wimmer for sharing your knowledge, and guiding me through design journey.

You are the first instructors who gave me the educational environment I always wanted since I was in Japan— I appreciate that you valued my works and encouraged me to constantly challenge harder. Thank you from bottom of my heart for forming who I am as a designer.

THANK YOU

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Colophon.

Details of the book and contact information.

(CONTACT) Email/ hanamiitagaki.design@gmail.com Website/ hanamiitagaki.com IG/ @hanamidesigner

Academy of Art University School of Graphic Design

COLOPHONE

(BOOK DETAILS) Title/ Essense of Design Moments Print/ Blurb Book Copywriting/ Hanami Itagaki

PROJECT / VERT

(CONTACT) Email/ hanamiitagaki.design@gmail.com Website/ hanamiitagaki.com IG/ @hanamidesigner Academy of Art University School of Graphic Design