2020 EVENT DESIGN
PROCESS JOURNAL HANAMI ITAGAKI | VISUAL SYSTEMS 2 Hanami Itagaki _1
PROJECT MOOD She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
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GRAPHIC DESIGN PROJECT DESIGNED BY HANAMI ITAGAKI
2020
ACADEMY OF ART UNIVERSITY BFA GRAPHIC DESIGN Within the visual system class, I was required to create a design system for an event featuring an artist/ designer of my choice. This hypothetical event will celebrate the work of your chosen professional and take on several forms.
VISUAL SYSTEMS 2 — Event Design
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CONTENTS
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INITIAL RESEARCH Neri Oxman Selected Works Project Mood Neri’s Connection Design Brief
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VISUAL IDENTITY Selected Projects (5) Material Narrative Research Buckets Event Title & Typography Design Asset Buckets (photography, graphic elements)
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EVENT DELIVERABLES Poster Design Media Packaging Original Event Goods (3) Website Design Social Media Design...etc
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PROJECT MOOD She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
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INITIAL RESEARCH ≽
Neri Oxman Selected Works Project Mood Neri’s Connection Design Brief
CHOSEN ARTIST— BIO-ARCHITECT
NERI OXMAN
VISUAL SYSTEMS 2 — Event Design
BIOGRAPHY Neri Oxman is an Architect, scientist, engineer, and inventor— who has combined science, art, technology, and design to create her art and philosophy. She founded The Mediated Matter Group at the Massachusetts Institute of Technology in 2010 where she established and pioneered the field of Material Ecology to deliver designs that align with principles of ecological sustainability. In addition to over 150 scientific publications and inventions, her work has been recognized at the World Economic Forum, where she was named a Cultural Leader in 2016 and is a member of the Expert Network. She was also honored with the Cooper Hewitt National Design Award and the London Design Innovation Medal in 2018, and in 2019, Oxman received an Honorary Fellowship by the Royal Institute of British Architects and the Contemporary Vision Award by SFMOMA. Her goal is to mother-nature the ecosystem of the world with her researches, inventions, and expressions combined with her pure curiosity.
WHY CHOSE HER? She has been one of my career role models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate the whole series of creations she has made and her unique thinking processes with the power of graphic design to better communicate & spread her messages. I hope to build a cohesive branding system around the world she creates grasping the core value she carries in every piece as her life concept.
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PROJECT MOOD This mood board conveys the overall look of Neri’s works and the environment surrounding her. Below is the list of keywords of my choice that well describe the bio-world she creates.
/ Multidiciplinary / Detailed / Mechanical / Macro & micro / Organic / Aspirational / Uniting / Growing / Augmenting / Alchemy / Expressive / New-normal
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DESIGN BRIEF THREAD The thread was built to guide the direction for the event design. Keywords are carefully chosen to describe characteristics of Neri’s environment.
(a) who are we talking about
(a)
(b) what happens
(c) how it ends
Female professionals (b) begins to explore their individual curiosity of the biological world. (b2) With her pursuit in pure sense of wonder, (c) she generates new forms of interactions and perceptions in the universe with the structural creation of art.
/ Exploration / Biology / Curiosity / Sense of wonder / Nature / Interaction / Perception / Generate
GUIDING NARRATIVE WHO: I am a methodical and curious biologist/ environmentalist who love the art nature creates. (nature as art, biology as science, curious woman) WHERE: Processing chaotic experiments within the perfectly organized lab as usualwith my passionate multidiciplinary peers (Polished rooms, carefully working hands combined with bio-materials) WHAT: I am exposed to this micro but magnificently deep world of biology enjoying true interactions with nature for new research, inventions, and arts. (Physical connection of human + nature within the lab, bright future)
VISUAL SYSTEMS 2 — Event Design
/ Art
POSITIONING The festival will center on reflecting, expressing, and celebrating Neri’s mind and values with the theme of “growth and unity”. It’s an opportunity for the audience to view the world in her perspective that was formed by her pursuit in pure sense of Wonder; this fetivals enables visitors react and discuss visions with other passionate professionals within the space. Rather than being an exhibition of her works themselves— it’s about offering an experiential knowledge of what it means for us to be truly sustainable with the concept of growth.
AUDIENCE 01 Designers, technicians, engineers, biochemists, environmentalists, activists, and nature enthusiasts who began to question the status quo of current understandings of “sustainability” and want to foresee the role of design in the future. 02 Female professionals who seek a role model for living both strong & aesthetically as a woman in modern industries 03 Artists and any other expressionists who desire to seek inspiration from the natural world and technology.
LOCATION The Museum of Modern Art | New York Address: 11 W 53rd St, New York, NY 10019, United States It plays a major role in developing and collecting modern art, and is often identified as one of the largest and most influential museums of modern art in the world.
DATES April 22nd– May 22nd, 2050 Apr.22nd is the earth day, and May 22nd is the World biodiversity day.
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NERI’S CONNECTIONS She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
Chuck Hoberman An English writer, the most important modernist
Marty Peretz
A former America publisher and edu
S
= Inspiration as a female professional
A e p
Maria Popova A Bulgarian-born, American-based writer of literary and arts commentary and cultural criticism
VISUAL SYSTEMS 2 — Film Festival Design
Ingmar Bergman A Swedish director, writer, and producer
Maureen Dowd
Leonard Bernstein
An American columnist for The New York Times and an author
An American composer, conductor, pianist, mus educator, author, and lif humanitarian
ART
TECHNOLOGY
an magazine ucator
Rivka Oxman Neri’s mother, professor in Israel, technitian
Susan Sontag
An American writer, filmmaker, philosopher, teacher, and political activist
Robert Oxman Neri’s father, a faculty of Architecture and Town Planning Technion
NERI OXMAN
r, sic felong
DESIGN
ENGINEERING
Charlotte Perriand A French architect and designer
Ludwig Mies van der Rohe A German-American architect
Chuck Hoberman An artist, engineer, architect, and inventor of folding toys and structures
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PROJECT MOOD She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
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VISUAL IDENTITY Selected Projects (5) Material Narrative Research Buckets Event Title & Typography Design Asset Buckets (photography, graphic elements)
PROJECT MOOD NERI’S SELECTED PROJECTS She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
/ AGRAHOJA (2014-2020) / SILK PAVILION 1&2 (2020) / TOTEMS (2019) / LAZARUS (2016) / GLASS 1&2 (2015-2016) MONOCOQUE (2007) RAYCOUNTING (2007) CARTESIAN WAX (2007)
VISUAL SYSTEMS 2 — Film Festival Design
PLATFORMS
CO-FABRICATION SYSTEMS (2013) WATER-BASED DIGITAL-FABRICATION (2013) DATA-DRIVEN MATERIAL MODELING (2015) GLASS 3D PRINTING (2015) HYBRID LIVING MATERIALS (2018)
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SELECTED PROJECTS As one of the first part of the research, I built mood board for 5 selected projects that represent Neri’s works. It is intended to capture the general visual tone: color, texture, and styling, etc.
AGUAHOJA ( 2014-2020 ) Standing five meters tall, Aguahoja is an architectural pavilion composed of the most abundant biopolymers on our planet. Its layered structure, known as a bio-composite, is designed as a hierarchical network of patterns optimized for structural stability, flexibility and visual connectivity. Combining shelllike and skin-like elements, the pavilion’s overall stiffness and strength are designed to withstand changing environmental conditions such as heat and humidity while retaining its flexibility.
VISUAL SYSTEMS 2 — Event Design
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SILK PAVILION 1 & 2 ( 2014-2020 ) The Pavilion is made of three interrelated layers. Its innermost primary structure is comprised of one-dimensional, braided steel-wire ropes. Its secondary structure is a two-dimensional fabric on which silkworms are positioned. The tertiary, three-dimensional structure is biologically spun with the output of 17,532 silkworms sourced from Teolo, Italy, one of the most extensive silkwormrearing facilities in Europe. In this region of Veneto, the tradition of sericulture and silk manufacturing blossomed during the 12th century Renaissance.
VISUAL SYSTEMS 2 — Event Design
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TOTEMS ( 2019 ) Totems addresses and speculates upon designers’ ability to chemically synthesize the ‘pigment of life’— as a functional material—and program its interaction across scales and species for the betterment of biodiversity. The Pavilion is made of three interrelated layers. Its innermost primary structure is comprised of one-dimensional, braided steel-wire ropes. Its secondary structure is a two-dimensional fabric on which silkworms are positioned.
VISUAL SYSTEMS 2 — Event Design
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LAZARUS ( 2018 ) Lazarus points towards an imminent future where wearable interfaces and building skins are customized not only to fit a particular shape, but also a specific material, chemical and even genetic make-up.
VISUAL SYSTEMS 2 — Event Design
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GLASS 1 & 2 ( 2019 ) The platform is based on a dual heated chamber concept. The upper chamber acts as a Kiln Cartridge while the lower chamber serves to anneal the structures.The Kiln Cartridge operates at approximately 1900°F and can contain sufficient material to build a single architectural component. The molten material gets funneled through an alumina-zirconia-silica nozzle.
VISUAL SYSTEMS 2 — Event Design
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RESEARCH BUCKETS Research buckets includes boards for type, graphiccs and material style for the projects. They convey different aspects of stories to together embody the event holistically.
TYPE STYLE # Structural # Unexpected bewhavior # Alighned # Bold/ confident # Technology-inspired # Scientific
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GRAPHIC STYLE # Organic movement # Transparent # Living # Rounded # Life-giving
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MATERIAL STYLE # Scientific # Translucent # Experimental # Linear # High contrast # Simple
VISUAL SYSTEMS 2 — Film Festival Design
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EVENT TITLE & IDENTITY She Shehas hasbeen beenone oneof ofmy mycareer careerroles rolesmodels modelsas asaa female femaleprofessional professionalwho whostrongly stronglypursue pursueher herpassion passion and andpure purecuriosity; curiosity;I Ithought thoughtto tocelebrate celebrate.the whole.
TITLE CONCEPT “Bio Alchemy” is inspired by the keywords I collected from her interviews and presentations. Her creation is always based on biology— combined with high technology, she make them into art forms. The title represents her work, who she is, and her life-long passion.
TITLE OPTIONS
SUBTITLE OPTIONS
01 BIO-ALCHEMIY
A. Enter her mind and experience her hands.
02 United with Growth
B. Explore her world of grown, built, and augmented.
03 BIO- New Normal
C. What does mother-nature mean to her?
04 Expressive Biology
D. Experience the vision of sustainability together.
05 Bio-ASPIRATIONS
E. Neri Oxman’s mind and philosophy
06 Into— Design Inspired Nature
F. Experience the mind that creates the world of
07 BIO-UNIVERSE
design inspired nature through the mind
08 Evolution in the Lab
G.
09 Material Ecology
through the eyes of Neri Oxman
10 Necessitated Love 11 BIO–CREATION 12 We, Mother, Nature 13 The beauty within 14 The Alchemist 15 Grown, built, augmented.
VISUAL SYSTEMS VISUAL SYSTEMS 22 —— Film Event Festival Design Design
Experience the world of design inspired nature
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LOGO& COLOR PALETTE The inspired the movement of cells Shefinal has logo beenisone of myby career roles models as a in biology, and letter B, who I, O are connected together with female professional strongly pursue her passion organic skin element. and pure curiosity; I thought to celebrate.
VISUAL SYSTEMS 2 — Film Festival Design
COLOR She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
#000000
#ED1C24
#91E69C
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TYPOGRAPHY TREATMENT
HEADING
ABCDEFGHIJK LNMOPQRSTUVWXYZ abcdefghijk lnmopqrstuvwxyz
Aktiv Grotesk Ex / Medium
1234567890!?+-”:
CAPTION
ABCDEFGHIJK LNMOPQRSTUVWXYZ abcdefghijk lnmopqrstuvwxyz
Menlo / Bold
1234567890!?+-”:
BODY
ABCDEFGHIJK LNMOPQRSTUVWXYZ abcdefghijk lnmopqrstuvwxyz 1234567890!?+-”:
VISUAL SYSTEMS 2 — Film Festival Design
Paralucent Text / Book
SAMPLE USE
APRIL/ 22/ 2022
NERI OXMAN Experience the world of ‘design inspired nature’ through the eyes of Neri Oxman Operating at the intersection of technology and biology, architect and designer Neri Oxman is calling for a fundamental shift in the way we design and construct the built environment, from consuming Nature to augmenting her. With Material Ecology, Oxman has pioneered a field that promotes previously impossible opportunities for design; informing how buildings and products are made and how their shape and material composition may perform in harmony with the ecosystems. / AGRAHOJA (2014-2020) / SILK PAVILION 1&2 (2020) / TOTEMS (2019) / LAZARUS (2016)
˚̳჻•↺⇀⇢∗⊚⊛⊝≼≽≾≿⍜⌐ ⌙⌘⌑⌓⌏⌎⌍⌌⌆⌂⊡⌀⎈▨▣▤░ ▒◈◉◐◑◒◓◔◕◛◚◶◷◌◍
/ GLASS 1&2 (2015-2016)
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PHOTO BUCKET Those are the imageries I apply to designed good and materials for the event. Branded colors are applied to textural imageries to get combined with B&W hands in lab.
VISUAL SYSTEMS 2 — Film Festival Design
LEVEL 01
LEVEL 02
LEVEL 03
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GRAPHIC BUCKET 3 elements representing Neri are visualized into respective color— curiosity for yello, art for red, and science for green to be combined to form alchemy.
VISUAL SYSTEMS 2 — Event Design
+
CURIOSITY
+
+
ART
SCIENCE
> > ALCHEMY
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PROJECT MOOD She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
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EVENT DELIVERABLES ≽
Poster Design Media Packaging Original Event Goods (3) Website Design Social Media Design...etc
POSTER EXPLORATION Poster exploration included a lot of experiments with water element, movement of hands, and circular graphic elements that involves natural texture within.
VISUAL SYSTEMS 2 — Event Design
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POSTER DESIGN Final poster design involved both biological element and vibrant graphic elements combined together to abstractly represent Neri’s works.
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SCHEDULE DESIGN
VISUAL SYSTEMS 2 — Event Design
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MEDIA PACKAGING Neri’s recorded documentary is saved here in this USB— and it’s available for the visitors to purchase at the venue.
VISUAL SYSTEMS 2 — Event Design
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WEBSITE DESIGN
VISUAL SYSTEMS 2 — Event Design
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PRODUCT DESIGN— Podcast CD
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PRODUCT DESIGN— Lab Inspired Sanitizing Kit
VISUAL SYSTEMS 2 — Event Design
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PRODUCT DESIGN— Material Samples This is a package design for the bio-materials Neri invents. 3 pieces are included in one pack, and it comes with the branded paper bag when being purchased.
VISUAL SYSTEMS 2 — Event Design
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TICKET DESIGN Tickets have two types that are differentiated with brand colors— red for VIP customers and black for regular visitors.
VISUAL SYSTEMS 2 — Event Design
Hanami Itagaki
ADS She has been one of my career roles models as a female professional who strongly pursue her passion and pure curiosity; I thought to celebrate.
VISUAL SYSTEMS 2 — Event Design
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SOCIALMEDIA ADS Social media account specifically for Bio Alchemy gets created, and posts, stories and reels are all designed based on the project mood board.
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YOUTUBE
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APP DESIGN Visitors are able to download an app for Bio Alchemy. It comes with functions of saving the e-tickets, guiding you to the venue, and profile page with all the information of the events displayed.
VISUAL SYSTEMS 2 — Event Design
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CONTAINER WITH STICKER For those who purchased the early bird tickets, event goods are getting shipped for them to have a whole packet to join the event— and the container comes with the original branded sticker.
VISUAL SYSTEMS 2 — Event Design
CONTAINER
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STATIONERY SYSTEM
VISUAL SYSTEMS 2 — Event Design
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— Neri Oxman
This is a student project only produced for graphic design class at Academy of Art University in San Francisco. No part of this book or other event elements are produced for commercial use, and they are completely hypothetical.