aveh

I was approached by Double A to develop a brand from scratch based on their initial ideas. AVEH® is an emerging Italian fashion label established within the company Double A S.R.L. by two sisters, Alessandra Faustini and Anna Capellino, in the year 2021.

This Brescia-based brand originated from an aspiration to create high-quality and ethical Made-in-Italy products focusing on conscious and authentic designs in pursuit of promoting a new norm within the fashion industry which is “Responsible Fashion.”

AVEH strongly believes that this would not happen overnight; hence, invites its customers to join the brand and see how AVEH is evolving through this Wearable Journey!

QUALITY DESIGN

SELF EXPRESSION

Audience persona

Market positioning

Branding & strategy

Visual identity

Business model & plan

Collection ideation & design

Product development

RESPONSIBILITY

VERSATILITY

MADE-IN-ITALY

INSPIRATIONAL

bRand's PROMIses

AVEH's journey is a journey from being revolved around ever-changing trends, consumption, and exclusiveness to putting ethicality, inclusivity, and diversity, and being more conscious into action and attempting to minimize our social and environmental impact constantly.

AVEH originated from Ave [‘Ah-veh’] Meaning Hail (welcome)/ Farewell (goodbye)/ Be well and happy!

Is a word used by the Romans as a salutation and greeting, used to express good wishes on meeting or parting.

AVEH take steps every day towards its destination and tends to be transparent about its progress.

CONFIDENT JOVIAL CHARMING TIMELESS EFFORTLESS CONTEMPORARY